We’re already helping Optus, eBay, Kia Automotive, Nivea, Expedia, Sony, Roadshow Films, Seven Network, Open Universities Australia & Adidas.
This week; Get your coffee in >140 characters, the million dollar table and the social sheik.
A quick look at what we loved this week:
FIXED – Buying Starbucks over Twitter is a thing.
CENSORED - Carefully cleaning lyrics you know and love.
EXPLODED – Meticulously photographed, exploding car (models).
KANYED – Who said it? Kanye or your Creative Director?
Facebook’s unfollow button to replace ‘hide all’
According to Mashable, Facebook will soon allow users to “unfollow” friends whose comments and updates they want to remove from their News Feed, according to a Facebook spokesperson. The new Unfollow button, first reported by TechCrunch, will work in the same way that users were able to “hide all” from friends in the past. Users will be able to block content they don’t wish to see from their friends without going so far as defriending anyone.”The goal of this change is to help people curate their News Feed and see more of the content that they care about,” a Facebook spokesperson wrote.
Yahoo Japan creates bizarre interactive page for Lady Gaga
Lady Gaga continues her streak of unusual social projects for her newest album “ARTPOP”. Gaga has collaborated with manufacturers in Japan to create GAGADOLL, a humanoid silicon doll (you heard that right) that looks just like the singer. Yahoo Japan teamed up with Gaga and the doll makers to create an interactive portal that lets you scroll down an image of the doll and click through icons and links on its all-white outfit. The page contains links to Yahoo Japan sites, a Lady Gaga Japan tweet, news about Gaga and her Universal Music Japan page.
When users scroll down to the doll’s high heels, they can follow icons to Lady Gaga’s Japanese Facebook and Twitter pages. The interactive page will stay up until December 8. See if you can spot the difference in this photo, which Gaga shared on Twitter
The GAGADOLL site reads only in Japanese but E! reports that the doll will play multiple tracks from “ARTPOP.” Watch how the doll came to life, below.
Instagram posting an ad a day
Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, the fashion brand has posted three more advertised posts. The positive sentiment on these has been at 73%, 89% and 64% respectively. We’ve produced our own blog post on the highs and lows of Instagram advertising – the Ben & Jerry’s example below was one of the most successful.
Twitter update age screening for alcohol brands
Twitter has improved its age screening for alcohol brands, to ensure that they are not followed by anyone under the legal drinking age. In a blog post on the subject, they outline the new, streamlined user journey: when requesting to follow a relevant brand, users will be asked to enter their date of birth. If you’re above legal drinking age in your country, you’ll be allowed to follow. If not, you won’t. Pretty straightforward.
One Direction release Kik campaign
Boy band One Direction have released a campaign on mobile messaging app, Kik. To celebrate the launch of their new album, fans can gain access to exclusive content, along with the ability to connect with other fans. The move shows a strong understanding of the youth market; we should expect to see big brands follow with campaigns on the likes of WhatsApp, WeChat and Line.
Budweiser’s Twitter-powered jumper machine
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. It’s fitted with a chip that responds to mentions of #jumpers4des, with more mentions meaning (you guessed it) more jumpers. Once Knitbot’s finished its festive task, fans can pop to the Budweiser Facebook page for the chance to win a piece of its handiwork.
Ford’s tweeting car
To launch its Kuga Titanium X, Ford has parked a tweeting car outside Stockholm Central Station in Sweden. It’s fitted with sensors, which capture the goings-on of people around it, then allow the car to tweet an interpretation of their activity. That’s right, the world is now one step closer to Knight Rider.
Toyota posting Instagram videos in Facebook ads
Toyota is using Facebook ads to push Instagram videos, one of which can be seen below. They’re not quite the video ads people are waiting for on the network, but it’s still an interesting use of page post link ads, which display videos including the one below:
We Are Social create car modification app for Kia
It’s been a big week for car brands, with the Sydney Kia team producing a ‘car modification app’ for Kia aimed at 18-30 year old males. The system allows them to become street car designers, with the necessary tools to design their own Koup and share it with their friends. There are even challenges involved, with prizes including a brand new Kia Koup Turbo.
Beats Pills and We Are Social
Beats by Dre are promoting their speakers, known as ‘Beats Pills’, with a campaign ranging through social and above the line advertising, aimed at reacting to the latest cultural events and placing the brand at the cutting edge of youth conversation. This includes the likes of advertising in the Metro’s gossip pages, interviewing celebrities (as in the video below) and a stream of reactive posts for social media, created and managed by We Are Social UK.
Heinz Tomato Ketchup’s Facebook Stocking Fillers
We Are Social UK has produced a Facebook campaign for Heinz Tomato Ketchup, titled ‘Stocking Fillers’. The campaign runs from the 1st to the 13th December, offering fans the opportunity to win Heinz branded products.
Where’s your Kleenex when you need it?
Kleenex is producing an integrated campaign around the times when you most need a tissue, with social media managed by We Are Social. Including radio, in-store and outdoor advertising, as well as social, the move looks to create a new look and feel for the brand, along with a distinctive tone of voice.
This week; (hilarious) public dismay on a delayed Thanksgiving flight, Seth Rogen exposes all to James Franco and a naked man swings on a yoga ball.
Take a look at what’s gone viral this week!
KIMYE BE MAD: Seth Rogen and James Franco show Kimye how it should be done.
YOGA (WRECKING) BALL: All this man ever did was sc-a-are me.
NOTESGIVING: A feisty tale of Thanksgiving and delayed flights expressed on Twitter. It’s a rough ride.
HANGOVER IV: A nightmare of a drunk man trapped in a python’s belly.
LIVIN’ ON A THRONE: Karaoke fit for a king. Prince William duets with Taylor Swift & Jon Bon Jovi.
Kia gets modding with Koup Kustoms
Taking inspiration from the world of car modding and gaming, Koup Kustoms offers car enthusiasts, gamers and aspiring designers the tools to become street-car designers. Players can modify and design their very own Koup which can be shot from a multitude of different professional camera angles, as well as create and share their very own Koup Kustoms inspired magazine covers across social channels.
Players can earn XP by completing goals and receiving entries to win a 2014 Koup Turbo, as well as competing in Weekly design challenges to win prizes ranging from PS4′s to Rally Driving Days.
Red Bull makes you famous in #THESHOW
Red Bull’s latest social execution is a ‘first-of-its-kind gallery show starring your Instagram photos’. Using the #THESHOW Red Bull app, users’ Instagram photos are inserted into a mini film depicting the opening of a gallery exhibition starring the user’s Instagram snaps. It’s a diversion from their usual extreme sports angle, although F1 driver, Mark Webber, does make a brief (and awkward) appearance.
Worldwide social users reach 1.61 billion
According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, but the highest growth is in India, with 37.4%.
Facebook trials autoplay videos
Facebook has been trialling new ways to display video in the newsfeed, with ‘autoplay’ features limited to native Facebook videos – other clips, from the likes of YouTube and Vimeo, will still appear as a thumbnail with a play button. Those selected for autoplay will do so when a user scrolls over them – if clicked, they will then expand and unmute.
Facebook simplifies scheduling, allows drag and drop photos for pages
Facebook has introduced two features to make life easier for page admins. First of all, post scheduling has been simplified, with a calendar appearing when the user needs to select a date, along with easier time selection. Additionally, admins can now add photos using the ‘drag and drop’ system already available to other Facebook users.
Instagram launches for Windows Phone, experiments with messaging
Instagram has launched a beta version of its app for Windows Phone – which can take photos, contrary to certain reports. You’ll need to use your native camera app, rather than the Instagram app itself, but it can be done. The app is still lacking video, however. This comes amidst news that the network is planning to expand its offering by introducing private messaging and even experimenting with group messages.
Five countries account for half Twitter’s MAUs
Half of Twitter’s monthly active users come from just five countries – the USA, Japan, Indonesia, UK and Brazil. 24.3% come from the USA, followed by 9.3% in Japan and 6.5% in Indonesia. The UK and Brazil follow with 5.6% and 4.3% respectively.
Twitter introduces TV conversation targeting
Twitter has introduced a new form of ad targeting, which allows brands to show ads to people tweeting about a particular programme. The system is available through Twitter’s self-serve ad tool, meaning it’s not limited to just big brands. The move seems to make sense, and the network produced two pieces of research last week to support it. One study showed that the cost per incremental acquisition is 36% lower for TV and Twitter advertising than in TV alone.
Moreover, TV ads and Twitter paid media produce 8-16% more sales than TV advertising alone, according to analysis of 30 US Consumer Package Good brands.
Vine adds 19 new languages
Vine is looking to expand into new markets with 19 additional languages. There’s Filipino and Polish for Android, while both Android and iOS receive (deep breath): Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. And exhale.
LinkedIn has two new features
LinkedIn has introduced two new features: Showcase Pages and Talent Updates. The former essentially allows brands to segment and display content for specific audiences in addition to their main brand pages. The latter is a recruitment tool; when brands share talent updates to their followers, these will appear in users’ feeds – those who engage can then be contacted by the company with a view to being hired.
Pinterest create ‘Place pins’
Pinterest has released a new feature: Place pins. These allow users to add a location to every item pinned, which allows for the production of maps that function as guides to cities or other locations. People have already started doing some interesting stuff with the feature, such as Time Out’s guide to Christmas in London or the below map of Hong Kong.
All go in the world of Snapchat
Snapchat is reportedly seeing more images uploaded each day than Facebook. The disposable photo-sharing app now sees 400 million ‘snaps’ a day, according to CEO Evan Spiegel, up from 350 million in September and 200 million in June – that in comparison to Facebook’s 350 million photos uploaded globally each day. Spiegel also revealed some demographic information on the network: 70% of its users are women. All this information could come in useful to those looking to invest, with chinese web giant Tencent rumoured to be interested; in fact, it has emerged in the last week that it has already got in there, as an unnamed minority participant in Snapchat’s last $60 million round of funding.
Foursquare opens ad space for brands without a location
Foursquare is welcoming advertising from brands without a location, with Mastercard set to become the first. The move sees the network look to expand its ad revenue and could well be successful, given the whole new realm of brands opened up to advertising on the platform.
Google updates Hangouts and iOS7 G+ app
Google has made some alterations to Hangouts, rendering them more suitable for the workplace. The feature now supports a global address list, as well as settings that allow privacy to be limited by country. Finally, there is 24/7 support available, just as with Google’s Talk product. Meanwhile, the new Google+ app for iOS7 has an interesting new feautre: the ability to upload Camera Roll photos and videos to the cloud, allowing the app to function as a cloud storage device.
KLM’s socially-inspired in-flight gift service
Dutch airline KLM has created a gift service named Wannagives, which allows people to select and purchase in flight gifts online. Nick Botter, KLM social technology manager, has stated that the system was inspired by a huge number of requests via social media for something of its ilk.
Jaguar and We Are Social launch F-TYPE Coupé with #FromTheShadows
The new Jaguar F-TYPE Coupé was unveiled last week in Los Angeles, with We Are Social providing a social media campaign to celebrate. In the build up to the event, a hidden code could be entered into the website to display exclusive content around the car; since its release, a Tumblr has been created to exploit the hashtag #FromTheShadows.
Lexus reveals two cars on Vine
Lexus has revealed two of its latest cars on Vine: the Lexus RC sports coupé and Lexus LF-NX turbo compact crossover SUV concept. After asking followers to tweet with the hashtag #LexusInTokyo, they chose two tweets to respond to with the images, becoming the first automotive brand to launch a model via Vine
This week; the most adorable best friends ever, some extreme Movember inspiration and the “Princess Machine.”
CUTEST: Two babies dreaming.
GIRLS: The “Princess Machine.” Set to the best Beastie Boys cover ever.
FISHY: Art = fish heads.
INSPIRATION: Getting creative with facial hair.
ALMOST: Channing Tatum takes on Jean-Claude Van Damme.