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We Are Social’s Tuesday Tune-Up #215

by Jordan Yap

Google to show Facebook content in mobile search results 
Google will now start showing Facebook content in search results on smartphones, including public profile information. According to a Facebook spokesperson, the listings will appear as “deep links” that will take users to the relevant part of the Facebook app. The move is a big boost for Google, further increasing its dominance in the search space.

Tumblr gets awesome Gif tool
Breaking news. Using Tumblr, you can now make your own gifs and it’s so easy. Here’s how:

  1. Grab your iPhone (sorry, Android – watch this space!)
  2. Open the Tumblr app
  3. Open a new photo post
  4. Choose a video (or burst)
  5. Hey presto! You’ve got yourself a gif

If you need some inspiration for what awesomeness is out there use the hashtag #made with tumblr or just let We Are Social’s own house dog Roxy mesmerise you…Happy giffing!


Hi, have you met my Friend Isis …
Maybe you have heard of Phuc Dat Bich, he’s a real hit at parties. While these might sound like names my 10 year old nephew would come up with as a joke, these are real people who have run afoul of Facebook’s “real name policy”. Even with passport proof of their names, some people have still continued to struggle to keep their Facebook accounts open, and it has irritated many people who view it as discriminatory and prejudicial. The reason for the controversial policy has been to limit the number of trolls on the platform, however in using such a blanket ban many drag queens, transgender people and even people like Phuc Dat Bich (pronounced Phoo Dat Bic) who intend to use Facebook normally have been caught up in these bannings. If it is really about trolls, then maybe a different metric should be used to weed out those who use Facebook as a platform for hate and discrimination, until then Phuc will have to continue to provide passport proof to access his Facebook page.

Phuc Dat Bich

Will you be my Friend Furever 
While the pun might be terrible, it is also the name of Google’s android campaign that had the most shares across Facebook, Twitter and blogs around the world with over 6.4 million shares it also ranks as one of the most shared ads of all time.  Disney’s shadowbox performed well this year, with moonwalking Micky Mouse driving high levels of sharing while Purina’s “puppy soulmate” campaign, “they’ll think I’m crazy” campaign done by Roc by Ronaldo/Monster and Budweiser’s “Lost Dog” campaign rounding out the top 5 for 2015. With social media ad sharing up 38.5% year on year, clearly consumers are looking increasingly towards brands for entertainment and they aren’t afraid to share those ads that delight and entertain. So next time you need to see an orangutang and a dog hugging it out, look out for your favourite brands to give you that fix right when you need it most.

Facebook gears up for non-profits
Facebook; typically a place to share photos of your beach day, stalk the office crush and play Candy Crush instead of working. However, more recently, Facebook has introduced a new feature in a hope to ‘make the world a better place’ (awww). The fundraising tool allows users to donate without having to leave Facebook whilst also allowing campaigners to tell their story and rally support. It is currently being tested with 37 partner organisations such as National Multiple Sclerosis Society and World Wildlife Fund, but they hope to expand to further organisations in the future.

Twitter is reportedly testing emoji reactions in addition to hearts
If you’re not up to speed with your social media news, Twitter users were recently left bemused when their star-shaped favourite button experienced a heart-like revamp. More recently, it’s been leaked that the heart was merely the beginning. Twitter is apparently set to introduce a wide variety of Twitter reactions (OMG 😱). It appears that users will be spoilt for choice with 36 iPhone emojis, allowing a new era of content engagement. Twitter’s official statement on the matter?


Twitter expands polling feature
It’s been a busy month for the folks at Twitter. Last month it introduced a polling feature where users could express their opinions either by answering or asking questions. This month, Twitter decided two options is not enough, and introduced an update where more options can be selected, making our tiny brains implode with the array of choices. Twitter believes that more options will lead to a more opportunities to understand the nuances of the their audience, providing a comprehensive collection of data. You’ve got my vote, Twitter.

Google revamps Google+
Earlier this year, Google+ set out to improve its user experience. After listening to its users, it identified that Communities and Collections were its key selling points, so it has now responded by locating these front and centre on the platform. Moving forward, Google+ says it’s still opposed to being a social network but rather a “purposeful hub of passionate people helping one another”. And the cherry on the top? Google+ is now much more mobile friendly so you can now monitor the Cute Pictures of Cats Community on the move! If you want to, that is.

Brands experiment with ScratchReel
Fancy yourself a bit of a David Guetta, but absolutely awful at scratching? Me too. Fear not, instead you can just play with Twitter’s latest toy: ScratchReel. Brands like Dior, Ford and the PGA Tour have already started using the format, which allows you to move forward and backwards in the video by using a scratching motion with your mouse. You’ll need to click on the tweet below and view it on Twitter for it to work. Still – pretty cool, huh?


We Are Social’s Tuesday Tune-Up #214

by Cat May in News

Mobile messaging apps used by 1.4 billion worldwide

eMarketer has released its first ever worldwide forecast for mobile messaging apps and the number of users is rapidly growing. More than 1.4 billion consumers will use mobile messaging apps this year according to the report – that’s a massive 31.6% increase on last year. eMarketer’s money is on the trend continuing; it predicts that by 2018, the number of chat app users worldwide will reach 2 billion – that’s 80% of smartphone users… which is heaps.

emarketer mobile messaging

OMG! One Direction in emoji form

We’ve all tweeted something and thought ‘This could’ve been better conveyed with a Harry Styles emoji’, right? Well now you can tweet the face of any of the 1D dreamboats with a simple hashtag. Take your pick from the hashtags below. One of which may not be quite as it seems…

We Are Social Tuesday Tune-Up

Rainbow vomit has a price

Have you ever dreamt of having something that money can’t buy? Something, for example, such as magical rainbow vomit? Well your dreams might just be coming true as rainbow chunder is now for sale and it could be yours for the princely sum of $1.49. While this sales pitch might sound convincing, anyone who has been on Snapchat in the last month or so will know that the almighty Snapchat rainbow vomit lens was once free. A free distraction for students (and We Are Social employees) everywhere. A free costume inspiration for Halloween parties. A free gift to the world. But sadly the best things in life are no longer free and Snapchat has opened up the Lens Store for all to try (and buy).

We Are Social Tuesday Tune-Up

Tumblr gets instant messaging

Tumblr has granted its users the most requested feature to date – instant messaging. Before this, the only way they could communicate was reblogging with comments or by using Fan Mail and that wasn’t the most popular. Now, they’ve opted for a viral launch with only 1,500 people getting access for now but if they message you, you’ll then have it. Keep an eye out for that message!

Pinterest introduces visual search tool

While we all wish our homes looked like a Pinterest board, the reality is often quite different. To help you get a little bit closer to achieving that dream, Pinterest has introduced a search tool which means users can highlight something within a pin and get taken to that exact product. So highlight away and start hoping that everything is affordable.


Facebook’s first virtual reality ads revealed

Last week we talked about virtual reality being kind of a big deal and oh how we were right. Facebook has now entered the fold big time, with its first virtual reality-style video ads. This follows on from the roll out of its video creation tool in September, where brands could post 360-degree clips organically to their pages. In order to attract more brands to use the 360 vids (and therefore, make more $$$), Facebook has created a dedicated site to help get the low-down on creating 360-degree videos. You can see all of the ads from the brands who used the new format here, including Mondelez’s Ritz with a wonderful 360-degree holiday party and a tour of the “the most magical place on Earth” from Walt Disney World.

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We Are Social’s Tuesday Tune-Up #213

by Liam Cross in News

Snapchat reaches 6billion daily views

Snapchat is quickly growing to become the preferred social media platform of teenagers around the world, and it’s well on its way to social media dominance. Snapchat has now reached six billion daily views, which is triple the traffic it was getting in May 2015. In comparison, Facebook records 8 billion daily views, twice as many as they were recording in April 2015. Facebook’s video views, however, are across desktop AND mobile, so it’s pretty impressive that Snapchat is pulling in these kind of numbers solely on mobile.

Snapchat has, without a doubt, shaken up the way in which audiences are consuming content and what they are expecting from their content. The ephemeral nature of Snapchat content is what makes it so appealing, but it also makes it difficult to justify pouring big bucks into a video that is only going to be viewable for 24 hours. Similarly, Snapchat videos are viewed almost exclusively in portrait, an intentional decision by CEO Evan Spiegel, and they have a maximum length of 10 seconds.

eMarketer has predicted a 42% increase in digital video revenues this year (taking it to a whopping $7.5billion in the US alone), and with Snapchat becoming one of the big, if not the biggest, player in the sector, it looks like the game has well and truly been changed.

Facebook launches Music Stories

With the latest iOS app update, Facebook has integrated Music Stories into our Newsfeeds. Pulling in streams from Spotify and Apple Music users can sample 30 second clips of songs and albums without having to leave the app, with the end goal being for all users to be able to share entire playlists. Users don’t need to be subscribed to either service to be able to access the tunes, and there are capabilities to save favourite songs or purchase them directly from the iTunes store. With 900 million mobile users on Facebook every day, this is a definite win for the streaming industry. Unfortunately, it does mean that there is a chance you will be seeing significantly more of this guy…

Twitter shares the love

The stars are going out. Twitter has revamped the way users share positive sentiment towards one another, replacing the action of ‘favouriting’ a tweet with a star with ‘liking’ it with a little heart. The reason for the change, according to Product Manage Akarshan Kumar, is down to semantics:

“You might like a lot of things, but not everything can be your favourite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

With ‘likes’ already being used with great successes on Facebook and Pinterest, it’s pretty likely that this change will be a good thing for Twitter. The mechanic of liking will be exactly the same, the only real difference is the change of icon.


Finland immortalises National Pride in… Emojis?

Yep! That’s correct. The Finnish tourist board has just released a series of national emojis that they believe celebrate Finland and “reveal the weirdnesses and the strengths of the country and its people”.
Three of the eventual thirty have been released so far: a sauna, a headbanging rocker and a Nokia 3310. Guess that means the Finnish are hot, like to party, and are unbreakable.

Fortunately for Tourism Australia, we already have our national emoji:


YouTube moves into Virtual Reality

Say whaaaat? YouTube’s Android app now supports VR video, giving users realistic 360 degree perspectives of videos. To view, users simply have to get up a virtural reality app, enable VR mode and place their phone in Alphabet Inc’s “Cardboard” device. At the moment there are only a few VR compatible videos online, but the catalogue is slowly expanding as more and more people and companies experiment with the format – including the Hunger Games movies. A very exciting leap forward for technology – really exciting to see where this works and how it will change the way we currently consume media.

Facebook is dabbling in a ‘teleportation’ station set to launch by 2025
Well, kind of. Don’t go adding “Beam Me Up Siri” to your voice command centre just yet. After Facebook acquired Occulus Rift, they got straight to work on creating the technology to making a believable virtual world. The technology for beautiful virtual worlds already well and truly exists (hello Call of Duty), but making it believable is the struggle. Facebook is working on touch controllers that will trick your senses into believing that the virtual world you’re seeing is real. The aim is, according to Facebook CTO Mike Schroepfer, to: “build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries”.

This kind of tech would allow users to ‘meet up’ in online communities, for example coffee shops, and interact, as if they were doing so in real time. So not teleportation per se, but simulated teleportation. Brain me up, Siri!


You can now buy your fantasy Pinterest life

Similar to the buyable pins that were released a few months ago, Pinterest has just released Pinterest Shop, a marketplace of curated items picked by Pinterest editors and available for purchase. At the moment it is only on the mobile platform, but there are plans to expand it into desktop as well. Weddings throughout the world just got considerably more elaborate and photogenic.


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Essena O’Neill: the warning for social media professionals (and parents)

by Suzie Shaw in News

essena-oneill copy

You may already have heard about Essena O’Neill.

The 19 year-old Australian model has launched a very public rejection of social media.

First she re-wrote the captions on many of her posts, to point out to her 612,000 followers occasions where she was being paid to promote products, or to reveal that she had snapped up to 100 selfies to get the right pose. She slammed Social for its “fakery” and superficiality. Then she deleted her profiles. Or rather, pointed them towards a new site, which promotes the benefits of positive living and a vegan diet.

I first became aware of this story over the weekend, when my teenage daughter, who has recently become vegan herself, told me about Essena and her plea to young people to abandon social media in pursuit of a more meaningful existence.

It had clearly touched my daughter, who is very active on and influenced by social media. As the mother of a teenage girl, and Managing Director of Australia’s largest social media specialist agency, We Are Social, this story has certainly got me thinking.

Thinking about the risks our children may be facing, by growing up in a world where identity is formed and validated on our social networks. And from a professional perspective, thinking about whether Essena’s move was a sign that we could be seeing the beginning of a significant shift: the marketing industry is only just beginning to wholeheartedly embrace people like Essena as brand ambassadors and social media influencers; an entire economy is springing up around people just like her. Is that now under threat? Too early to call, but definitely one to watch.

My take on Essena is that her behaviour is actually no different to that of many a teenager, flailing from one slightly extremist position to another – bikini-clad narcissist to crusading vegan. So far so normal for a teen, except she happens to be having her existential crisis on the world stage, which exponentially compounds it. (See Miley, Bieber, Britney et al).

The fact is, we’re all responsible for maintaining our own integrity – privately and publicly – and sadly, it seems Essena feels she had taken a wrong turn. I do hope she isn’t too hard on herself. Personally, I think she was too young to be able to make the astute assessments and judgements necessary in terms of where to draw the lines in this space. That’s where I think parents have responsibilities to help guide and protect our children as they shape their delicate characters. The story highlights to parents the need to have an honest and open dialogue with our teenagers.

That’s what I will be doing this evening.

Finally I have to say that I did find it a little ironic that she was publicly decrying social media… on social media.

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We Are Social’s Wednesday Wrap-Up #206

by Max Mills

New ‘Local Market’ Facebook product spotted during testing

Facebook users have spotted a potential new feature being tested, when ‘Local Market’ was said to have appeared briefly in the Facebook iPhone app. The feature, which is being tested by Facebook in Auckland, New Zealand, Melbourne and Sydney, is a more structured market place system which pulls in items being sought or sold currently within Facebook sale groups.

Facebook goes after its next billion users with new ‘Slideshow’ ad

With already half of the world using it, Facebook has its eyes on the other half. It has developed a slide show style ad product which marketers can use to target mobile only customers who just have 2G connections. After training its engineers and employees on the difficulties of 2G by introducing an initiative called ‘2G Tuesdays’, advertisers can now upload three to seven photos which then create a slideshow on Facebook as opposed to sharing video ads, which can be difficult for people with poor connections to load.

Coca-Cola and Netflix have already tested the format, which is now available worldwide. Facebook will look to use this product in countries like India, Indonesia and Kenya (where the ‘next billion’ most likely reside) in the hope of picking up more $$$. Figures show that nearly half of its ad revenue currently comes from the U.S and Canada, despite only 17% of its daily users coming from there.

Facebook introduces detailed targeting

After scoring an ‘A’ last week for its targeting capabilities, Facebook has taken it up one more notch again with detailed targeting for ads which enables marketers to combine demographics, interests, behaviours and categories.

A new notifications tab is set to spice up Facebook’s… notifying

The Facebook notification tab is set to become less of a generic list of birthdays and comment alerts from your mum and more of a ‘you-centric-newsfeed’. Yes, you’re right, that does sound worse than what we’ve currently got, but Facebook has promised that the new notification tab will suck in some of the best widgets from the Facebook sidebar on desktop. Also, if you have your location history enabled you’ll be able to see information on local popular events, weather updates, cinema times and nearby places to eat and drink linking to reviews.

Instagram builds its own version of Snapchat Live Stories

Following in the footsteps of Snapchat and Twitter, Instagram is now offering curated content streams for popular events, the most recent being Halloween. Users in the U.S. had a prompt on Saturday evening to “Watch Halloween’s Best Videos” as curated by Instagram staff. By bringing popular event content together in one place, it also gives brands an opportunity to squeeze in on the act through sponsorship.


Live sports updates are being tested in Facebook messenger

The company that wants to be everything to everyone strikes again and this time it’s trying to steal the thunder of Twitter when it comes to live sports updates. Facebook is now letting some users in the U.S. subscribe to Major League Baseball World Series scores and highlights that will then pop up within your Messenger chats if you so wish such horrors to befall you. One user said he was having a lovely chat with his friend on Messenger, at 8:58PM with approximately 50% battery, about the New York Mets and the Kansas City Royals game when he received the below notification. #FacebookKNOWS


Australian Instagrammer has dropped social media in a blaze of glory

Essana O’Neil has caused a stir in the past few days after adding a dose of ruthless honesty to her Instagram page. The young Australian who had over half a million followers before deleting the page re-edited the copy on her images to tell the backstory behind each of the posts. Essana has since kicked off a new venture called in Let’s Be Game Changers, a site dedicated to promoting positivity and honesty.

Essana O’Neil revealing the truth behind a ‘candid’ shot

Q3: What’s going on at Twitter?

Twitter’s quarterly earnings report has revealed a few interesting nuggets of information regarding the company’s health. Its business growth continues to outpace its user growth, with it not adding as many users as it even was three months ago. To try and remedy this Twitter will be unveiling a new World Series ad campaign to promote its much hyped Moments live event section this week.

Twitter currently targets ads to people even when they aren’t logged into the site, but it’s now looking to take this one step further by growing revenue from ads it sells on third party sites and apps. Although people are interacting more than ever with Twitter ads, the company now faces the problem of making less money per interaction. It also seems that the model of selling ads based on their ability to generate likes and retweets is fast becoming outdated, with Facebook now offering marketers ads which are orientated around business objectives like driving product sales as opposed to likes and shares.

Snapchat adds slow-mo, fast-forward and rewind video filters

Snapchat is desperate for people to keep coming back for snaps and to view ads (which is how they make their money), which is why it has introduced a new suite of tools to edit your content.


You can now use speed modifiers which let you add slow motion, fast-forward, or rewind effects to your videos or if you fancy, all three together for some real high quality lolz (do ‘the kids’ even use lol anymore?).


Another little bit of inside Snapchat goss – they’re also adding 3D Touch capability for the iPhone 6S and 6S+, so you can strong tap for quickly adding new friends or sending a snap.

And the award for 1st Snapchat sponsored lens & Discover channel goes to…

The first sponsored Snapchat lens has landed and it’s been bought by Twentieth Century Fox to promote The Peanuts Movie. This lens is suggested to anyone who takes a Snapchat selfie for a short period of time (seeing as the ad has been reported to be worth approx $750,000 per day – definitely NOT peanuts) and when you select it, Peanuts characters will be overlaid onto your picture, while the theme tune plays and “an endless stream of candy corn” spews forth from your mouth. H’okaaaay!

The first branded Snapchat Discover channel is James Bond’s ‘Spectre’. Live for just 24 hours, it’s filled with interviews and behind the scenes footage.

And it’s gone down with the fans like a chilled martini after you’ve just shimmied your way along the entire length of a gondola’s wire with a man lobbing hats lined with razor blades at you, only to be greeted by another man who has jagged metal spikes for teeth at the other end. Yes, very well.


Target’s new website helps trick-or-treaters find candy gold mines

Trick or treating just got technological thanks to Target who have created Treatster, a website which lets people find the best places in their neighbourhood for great trick or treat booty and avoid apples etc. Bleurgh! Sadomasochists can also add their own homes, if they think they think they can handle the resultant stampedes.

treaster2 (1)

Treatster also ties in with Target’s YouTube activity called The Candy Carnival, which lets users explore cobwebbed rooms in 360 by tilting and angling their phones.


How big brands tackled the Rugby World Cup

Brands are always quick to jump onto sporting events as they draw such mass attention and a lot of user conversation. Here’s a quick overview of how two main sponsors, Mastercard and Heineken fared, as well as non-sponsor, Guinness.

Heineken has been reported to have consistent levels of social media engagement throughout the tournament down to their on-going content series ‘The Heineken Rugby Studio’, hosted by former England captain Will Carling. Fans were also encouraged to tweet questions in for the stars of the tournament, which kept people engaged over longer periods of time.

Mastercard had a surprise viral hit when a fan claimed he was busted by his girlfriend for lying about going to the Australia V England game when he was caught in one of their photos. Their nifty community management grabbed headlines.


Due to not being an official sponsor, Guinness had to take a bit more of an inexplicit route to their content but through adversity had some great reactive moments, including the below, produced following the shock Japan win.

It also ran a video series seeded on social featuring rugby heroes such as Jonny Wilkinson.