Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, Paypal, Ebay, HP, Kia, Expedia, Sony, Roadshow, Seven Network, NRL, Dilmah, ARIA, Harper Collins & Sydney Water.
If you’d like to chat about us helping you too, then give us a call on (02) 8353-3410 or drop us an email.
Social networking is a global phenomenon, with over three quarters of consumers in the markets we surveyed saying that they have visited a social networking site, with the majority saying they visit them on a daily basis.
This is much higher among 18-24 year olds, with eight in ten (83 per cent) visiting on a daily basis.
Social networking sites are most popular in Italy, with 91 per cent ever having visited and a quarter visiting over five times a day (24 per cent), while in the UK eight out of ten (79 per cent) have ever visited with one in five visiting over five times a day.
UK consumers are more likely to access social networking sites on a mobile phone than other countries, with 43 per cent of those with social networking site profiles saying they do so compared to just 30 per cent in the US.
Nonetheless, perhaps the most interesting graph in the whole report is how different age groups use social media to share news. The graph underscores how young people are ‘always active’:
4. Companies look to expand social media spend in 2012
An interesting bit of research from Grant Thornton highlighting how although just 43% of companies worldwide currently use social media, 61% plan to increase their usage, with it breaking down by country as follows:
The quicker growth amongst BRIC countries is backed up by the latest research from KPMG, which suggests that brands are keen to use social media in those markets as a cheap and effective way to boost brand awareness.
Judging by another survey, it seems the increased spend will go – unsurprisingly – mainly on Facebook and Twitter campaigns:
First up, they’ve added the option to ‘change the volume’ of Circles, so that the overall stream can be better weighted to your interests:
They’ve also updated Brand Pages in a really positive way: they can now have multiple admins with a notification flow to enhance Page management, and they also have launched an aggregated count of all users who have engaged with a Page:
7. Facebook considering new ad formats AdAge reports that at the end of March, Facebook is planning its first push into mobile advertising – by putting Sponsored Stories into the mobile News Feed.
It’s an interesting development as Facebook believes its userbase will be growing on mobile, meaning that this is almost certainly the first of several steps.
Judging by a post on Inside Facebook, the social network has also launched a new premium ad unit, allowing brands to post Coupons on their Pages and then push these through traditional Facebook social ads.
8. KLM to introduce in-flight matchmaker zone
Dutch airline KLM’s latest social campaign is a deft touch: customers will be allowed to see fellow passengers’ social media profiles, and based on their interests can choose to sit together.
In even more exciting news, Heineken have hired We Are Social (that’s us…) to work on Bulmers and Jacques, two of their cider brands. We’re looking forward to working together.
10. Sherlock Holmes film utilises Stephen Fry’s Twitter following
It’s not original using celebrities for endorsements, even in social, but this one caught our eye for its inventiveness: Stephen Fry has been posting Holmes-esque cryptic clues on his Twitter channel to promote the new Sherlock Holmes film, and the first person to crack them each day wins a prize.
A good campaign, well executed, without any elementary mistakes.