We Are Social: Tuesday Tune-Up #26

by Michael Batistich in News

Its Valentines Day, which means that todays social media headlines are bought you with all the commercialised love on offer.

Leggo’s sends personalised Valentine’s Day love songs in Facebook campaign
Leggo’s is creating personalised love songs on its Facebook page by giving away free love songs as part of its Valentines Day program.

Liking a brand has a positive purchase intent
Interesting news from eMarketer: 54% of those who like a brand on Facebook are then more likely to purchase the product.

Pinterest reaches ten million unique visitors a month
According to comScore, Pinterest is the quickest ever site to reach ten million uniques a month. Certainly a site we’re watching closely.

From social media to word of mouth
Promoting a brand on Facebook means more than just buying up thousands of fans and, right on cue, Unilever have announced that it is shifting away from using social media for getting fans and instead wants to move towards engagement to drive advocacy and word of mouth.

Hey, have you seen this new video?
Just like a study released a couple of weeks ago, new research has found that viewers who watched a video were more likely to recall the featured brand when it was recommended by a friend compared to viewers who found the video through browsing. Also, people who watched a friend-recommended clip were more likely to enjoy the video and purchase the product.

Adding Facebook Places to your map
Some Facebook users can now see an “Add to Map” button for business pages with brick-and-mortar addresses. This is meant to encourage more people to fill in their Timelines, but should also yield valuable information in recommending places to friends and letting businesses create more targeted ads.

LinkedIn reaches 150 million users
LinkedIn has reached 150 million users, after adding more than 50 million users in the last 10 months; in doing so, it has secured its place as the professional’s social network.

Could the tap-in be the next check-in?
In its latest update for Android, Foursquare has included support for near-field communication, which would allow check-ins via a wave or a tap when you reach a location. The service has changed dramatically as it gets ready to enter its fourth year, and it’s taking notes from Twitter about getting past its ‘growing pains’.

MySpace to announce one million new users
Since December, when MySpace introduced a new music player, it has added one million new users, the first increase in users in almost a year.

Path: one to watch
since its redesign two months back Path has added one million new users and is growing exponentially. Whilst it’s only available on smartphones – the ease of use of the nascent app-cum-social network, means it’s another we’re watching closely.

Domino’s return to crowd-sourcing
Domino’s has launched Think Oven, it’s new attempt to crowd-source feedback from its Facebook fans:

The Think Oven Facebook tab has two sections: Projects and Idea Box. Projects is where Domino’s solicits feedback on specific projects, with the kick-off project asking fans to brainstorm uniform ideas. Two visual submissions and two written submissions will each receive $500 rewards. Idea Box is more open-ended and accepts any ideas people want to submit (although it’s safe to assume the brand’s Facebook admins can delete any offensive/rude suggestions). After all, the pizza chain’s latest product, Parmesan Bread Bites, was created by Brian Edler, a Domino’s Store Owner in Ohio. Other ideas so far including introducing rooftop gardens, better French dressing and a pizza delivery locator light.

Control cats from your computer
A new campaign from Friskies allows users to control a series of kittens’ toys through Facebook (while real live kittens play with them). With cats, consumers and the internet combined, expect the web to go into meltdown.

Foster’s UK with Facebook Timeline app
Fosters is the first alcohol brand in the to develop a Timeline app, using it to showcase its exclusive comedy content. Rumours of the comedy being sweet, but mostly flat, are yet to be confirmed.

O2 UK surprises and dazzles with a Valentine campaign
The mobile operator O2 is rolling out plans to ‘surprise and delight’ customers with another personalised social media campaign for Valentines Day. The have created a virtual digital love nest in the clouds to deliver Twitter users messages via Youtube videos, personally recorded by non-identical twin “O2 Cupids”.

Threadless link-up with Pinterest
T-shirt makers Threadless are one of the first brands to run a campaign on Pinterest: they’ve asked users to create a Valentine’s Pinboard including five Threadless products, for the chance to win an $100 voucher as well an $100 Amazon gift card.

CMOs to agencies: adapt or die
Is it brands that are having a hard time evolving, or is it agencies? Just 9% of senior marketers believe traditional ad agencies have successfully joined the digital age, according to a new study. Lucky there’s people like us around to help…

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