Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, Paypal, Ebay, HP, Kia, Expedia, Sony, Roadshow, Seven Network, NRL, Dilmah, ARIA, Harper Collins & Sydney Water.
If you’d like to chat about us helping you too, then give us a call on (02) 8353-3410 or drop us an email.
Woolworths launches pop-up mobile supermarket
To support the launch of a mobile shopping app, Woolworths launched a pop-up virtual store at Town Hall station Sydney, where people could shop for their groceries by scanning QR codes. The idea pays homage to Tesco’s award winning Home Plus subway virtual store.
Social media engagement is ‘the top priority for the digital marketer’
Recent research about digital marketing trends shows that social media engagement is rated as the top priority for companies:
Facebook fans really “like” New Belgium beer so much that the amount they spend constitutes to half of the brewery’s annual sales. While it is difficult for brands to measure the impact and value of its customer base, No.3 Craft brewery have a pretty good idea. It estimates that its Facebook fans are responsible for $50.7 million in yearly sales.
Facebook Brand Page growth speeds up – but doesn’t match Google + Based on figures from Socialbakers, this month alone, the growth of Facebook fans among the top 10 pages has increased to 4.3%.
Nonetheless, Google+ brand pages have grown by an astronomical 1,400% since December. Pages were only introduced a few months ago and at first struggled with limited interaction. The report states that the number of people following the top one hundred brands on Google+ grew from 22,000 to 3.1 million, with the majority of the growth happening in the top ten brands.
The ciphers of social media
Some really interesting research from Kevin Kelly, with one pertinent take-away: you can’t measure by follower/circle numbers alone, because many of these people are ciphers – they don’t post, and they’re not adding anything ‘social’ to the conversation. In other words, they’re like a newspaper reader, rather than a social networker.
In addition, Facebook has also launched verified account status for certain users – you cannot choose to be verified, Facebook will choose you. Once verified, users can show a pseudonym – say, WhatleyDude – instead of their real name.
Facebook is still testing new types of Sponsored Stories based on Open Graph actions like ‘read’, ‘watch’, or ‘listen’. In the test version, people other than those who created the app can buy ads – but it still begs the question as to why they would want to.
Twitter introduces advertising platform for small businesses
Twitter has announced an advertising solution that allows small businesses to set up an advertising account on their own and amplify messages on Twitter. Twitter has teamed up with American Express, to give AmEx cardholders first dabs at this new ad product – the first 10,000 users will receive $100 of free advertising.
YouTube’s new channel rollout helping super-users
YouTube launched 96 new channels in December – but rather than it being brands who’ve grown a userbase quickly, it’s been the old YouTube superusers. In other words, people who’ve done it all before.
Luluvise: a case study in who owns Facebook data?
Luluvise, a female-orientated social network has come under the spotlight for one of its features – WikiDate – where users can rate the men they’ve dated, after linking up with their Facebook profile. After reading The Guardian’s piece, there are serious privacy concerns for us.
Ford’s Fiestagram campaign on Instagram
Ford ran a simple campaign, asking people to upload pictures to Instagram around different topics – but with impressive results. Over seven weeks, they drove over 16,000 photo uploads – and this on a smaller social network like Instagram. Impressive stuff.
Hotels.com launch social booking app on Facebook
Hotels.com have created a clever Facebook app which encourages bookings with friends. The app helps users come to a consensus on which hotel they want to stay in – perfect for anyone booking a group holiday.
Wall Street Journal links up with Instagram and Pinterest for Fashion Week
US newspaper the Wall Street Journal did some good work around New York Fashion Week: with reporters taking pictures anyway as a form of note-taking, they encourage them to upload them to Instagram. The best were then posted on the paper’s main Instagram account, and added to a Pinboard which generated 900 followers during the week.
While this is clearly an innovative use of up-and-coming social networks, it underlines the limited appeal of Pinterest: a platform which is filled with older women should be perfect for a campaign hooked around Fashion Week – and yet even a big newspaper could only drive 900 followers. Be careful of the hype around Pinterest.
Obama uses hashtags as part of his re-election campaign
These days, you very rarely see a really successful hashtag-centric campaign – but President Obama’s #40Dollars campaign has shown that it can work.