Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, Paypal, Ebay, HP, Kia, Expedia, Sony, Roadshow, Seven Network, NRL, Dilmah, ARIA, Harper Collins & Sydney Water.
If you’d like to chat about us helping you too, then give us a call on (02) 8353-3410 or drop us an email.
According to research from BlogHer, Pinterest influences roughly 50% more active female users of its userbase to make a purchase compared to Facebook or Twitter. It’s easy to over-state the importance of this though: small sites tend to have a more committed userbase who buy in to the value of the site.
Page posts gain parity with user posts, as Facebook embeds Instagram
A Facebook newsfeed redesign which will increase the size of images and text in all Facebook posts will be particularly useful for brand Pages: an update last year saw their posts show up smaller than normal user posts, but this will no longer be the case. Presumably it’s a case of Facebook wanting to increase the size of Page Posts in order to try and drive sales of their Promoted Products. Inside Facebook have a good overview of all the newsfeed changes.
Facebook adds viral shares to ‘people talking about this metric’
Facebook has added the viral pick-up of posts to its ‘people talking about this’ metric. Going forward, any re-shares, likes and comments on fans’ shared content will be counted in this metric. While this might seem like a small change, it’s had a massive impact on the number of people talking about Pages, as the various graphs from Inside Facebook demonstrate.
Facebook rolls out ‘Promote’ button to more US Pages
It’s apparent that Facebook is trying to create a self-perpetuating system, where all Pages feel the need to buy ads on an on-going basis. If competitors drive greater engagement, Pages will feel they’re missing out; if businesses get used to the greater engagement bought by Sponsored Stories, they won’t want to miss out. Time will tell whether this business model works.
They’re also trying to extend Sponsored Stories to mobile, with one new option for admins whether they want to promote on mobile or just on desktop computers:
Facebook Pages receive less traffic from search engines
When Google introduced Search Plus Your World at the beginning of the year (the service designed to promote Google+ on the search engine itself) there were concerns that it would skew traffic to Google+. Looking at the figures for Google alone, that seems a plausible inference: traffic to Facebook Pages from Google has dropped 51% year-on-year.
Twitter tests age-verification tool for alcohol brands
Twitter is testing a new tool to allow alcohol brands to effectively age-verify their followers:
Here’s how it works: When a fan clicks to follow a brand, he is sent a direct message with a link to a site that asks for date of birth. The user must fill out the form within 24 hours if he wants to follow the brand. Once a user is age-checked once, he does not have to repeat the process when following other booze brands.
It all seems a little pointless though – users can still just lie on the form.
From the new “Local” tab on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.
Google+ Local is also integrated across other products you already use every day. If you’re looking for a place on Search or Maps, you get the same great local information there too.
According to Google, it’s a great opportunity for businesses as it will help people share and discover local businesses – with the added incentive of Zagat reviews being included, which are well trusted.
Which is all very well, except nobody uses Google Places and very few people use Google+, so folding the two together won’t really increase engagement.
Still, Google have released some pretty videos showing how to see reviews from your friends as well as how to review your favourite places:
Perhaps the best addition is the incorporation of free Zagat reviews – its reviews do hold sway – but it goes back to the same point: that’s not social. Google have to prove that people are using Google+ Local in addition to Zagat and frankly, they won’t be.
Google buys Meebo to bolster Google+
Despite overwhelming evidence that nobody cares anymore about Google+, Google continues to throw money at it – a bit like the saturated media coverage of the Diamond Jubilee.
Foursquare tease new app set to launch on Thursday
Foursquare plan to launch a new mobile app tomorrow (the 7th) and they’ve teased a few images this week ahead of launch. The map below is very similar to what’s now on the Foursquare website – except (obviously) it will now be on mobile:
Another image Foursquare have released suggests the app will include more ideas on what to do next whilst out and about:
Bitly’s new core emphasis is providing users new ways to “easily save, share and discover links,” which are called bitmarks (yes, like bookmarks). Users of the site are able to curate these bitmarks into bundles and “see what friends are sharing across multiple social networks, all in one place.” Bitmarks are instantly searchable and can be made private or public. The same goes for bundles, which can even be collaborated on between friends
In addition, they’ve launched their first iPhone app, which makes sense – as it becomes more social, it needs to become more accessible on the move. It’s a good plan, executed brilliant.ly.
An interesting trend to watch: marketers have started trading perks (cash, trips, gear) in exchange for Instagrams from highly popular users. It’s not innovative except it’s using users who are influential solely on Instagram – rather than bloggers who are also popular on Instagram.
Pepsi and Twitter join together for year-long campaign
The program, which has been in the works since late last year, has three aspects and relies heavily on video, both live streaming and original content. Mr. Bain said the program does not require Twitter to make any updates to its platform.
Pop-up concerts will be held in small venues around the country beginning at the end of June. They will be announced on Twitter one to two weeks in advance and will be streamed live on the platform through the @Pepsi handle. Twitter users will also be able to influence song choices at the concerts.
Visa’s Facebook page will serve as the global hub of the collection of consumer-submitted cheers and athletes’ responses, as well as behind-the-scenes videos of the athletes’ stories and training. Fans can also submit “one-click cheers” online or via mobile on social media including YouTube or through partner sites such as Yahoo and Sports Illustrated. Over the next several months, Team Visa athletes will also reach out to their social networks as de facto Visa cheer ambassadors with stories of how encouragement from fans helps them.
I suppose it comes from all those people who walk around and say they want to put their country’s flag on their face, in their profile picture. Oh.
Littlewoods plans interactive Facebook show
Littlewoods is planning an interactive Facebook show next Wednesday – with Laurence Llewelyn-Bowen guiding viewers through upcoming trends, new collections and encouraging live phone-ins and instant messaging. It will be really interesting to see how it goes – and how much it uses the new Facebook Open Graph actions.