Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, Paypal, Ebay, HP, Kia, Expedia, Sony, Roadshow, Seven Network, NRL, Dilmah, ARIA, Harper Collins & Sydney Water.
If you’d like to chat about us helping you too, then give us a call on (02) 8353-3410 or drop us an email.
Facebook’s quickly woven into the Web’s DNA Even if you’re not logged into Facebook, chances are you still see that little blue icon everywhere. Pingdom reports that almost half of the top 10,000 websites in the world have Facebook links, plugins or widgets on their homepages. Twitter isn’t too far behind at 42%, and Google+ has made up surprising ground in the short span of its existence, with 21.5% of the top sites including some kind of integration.
You see the same scene in any neighborhood with young families: mom pushing the stroller with one hand, clutching her smartphone with the other. Through Pinterest, Facebook and other social platforms, she is likely using that phone to connect or gather information online.
That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household.
Brands ignoring most of their fans’ questions on Facebook
Is anyone home? Up to 70% of questions asked on a brand’s page go unanswered, says SocialBakers CEO Jan Rezab. An astonishing 25% of brands close their walls, choking off two-way communication on the page. Have a question or complaint? The telecoms and airlines industry are the most likely to respond to you on Facebook.
Facebook tests off-site ads, hit by court ruling Sponsored Stories, which appear when a user interacts with a page, have begun popping up on Zynga.com, the popular games platform that has long partnered with Facebook.
Is Facebook for branding but not for advertising? Facebook’s profile as a viable ad medium took another blow this week when Sir Martin Sorrell said he didn’t “think it is necessarily an advertising medium”. Sorrell, the head of marketing giant WPP, did say however that Facebook is “one of the best branding mechanisms in the world”. WPP accounts for 5% of ads running on Facebook, so you could say his right hand isn’t talking to his left.
Facebook brings back comment editing and introduces new hover cards Pushed enter too quickly? Facebook users can edit comments as many times as they’d like. The change appears with an “edited” tag next to the comment’s ‘Like’ button, and all users can see a change log for the comment. Facebook has also updated “hover cards”, which pop up when users hold their mouse over page and user names. The new text is white over the cover photo, which could be problematic for some pages with light-coloured cover photos.
China’s Sina Weibo now charges for premium features The popular Twitter-like service has gone freemium, with 15 VIP features, such as personalised pages and voice posts, available for the equivalent of £1 a month. It will be interesting to see if this helps the platform get out of the red and whether any Western platforms will follow suit.
Targeted status updates come to LinkedIn Business pages can now filter updates to send just to certain industries, seniority titles, job functions, company sizes, non-company employees and regions, making it a bit similar to Google+ Circles or Facebook Lists. Some businesses that were part of LinkedIn’s trial run have already reported higher engagement with their targeted posts.
Habbo Hotel’s fans make their voices heard Although the platform is still reeling from the sexual predator scandal last week, Habbo’s loyal users have made themselves known on social media, directly tweeting Channel 4 their thoughts and experiences. Habbo even temporarily opened a public forum where users could speak their minds on one of three questions posed by Habbo’s CEO about the importance of the community and how they could improve the site. However, it still isn’t clear what will happen next as the aftermath of the scandal is still unfolding.
Unilever makes friends with Facebook on WaterWorks project
Unilever’s charitable contributions had a huge boost last year with the launch of its Sustainable Living plan, a project to bring safe drinking water to 500 million people. This has not been a social campaign so far, but that has changed as the consumer brand is hitting up Facebook’s 900 million global users for help by launching a Facebook app where they can donate between 10 euro cents and €1 daily via Facebook credits. In return, donors will see updates from the aid workers and the people and villages they help.
Evian doesn’t serve well in its Wimbledon campaign
Wimbledon had a great start this week, and many brands have been busy looking for links it can make to the competition. One such brand is Evian, the official water of the tournament. Evian UK launched a competition for its 119,500-odd Facebook fans to win exclusive tickets to watch the tennis. Over the last week, Evian’s ball boy left clues of his London whereabouts on Facebook and Twitter, and a follower who found him was chosen at random each day. Given Evian’s huge social presence, the campaign has been criticised for the seeming lack of engagement on its social profiles, averaging about 25 likes per post, made even more surprising by the fact that Evian has been running marketing since 14th June. The actual results are not quite yet in, but this is certainly one to watch.
Panasonic tests Pinterest for its latest competition The camera company partnered with PureWow, an e-mail media firm, to launch a typical “Photo of the Year” contest, but then took the top 20 photo submissions and put them on Pinterest, Facebook and a web photo slideshow to find the winners. One of the two winners would be chosen by getting the most re-pins on Pinterest. The early results are impressive. In two weeks, more than 10,000 photos were submitted, and Pinterest is now the third highest traffic source for PureWow. One of PureWow’s posts has been repinned more than 40,000 times.
The ASA has made some questionable decisions recently which call into question its ability to properly regulate social media campaigns.
It ruled that AMV’s Snickers campaign didn’t break the CAP Code when it clearly did and, in this instance they’ve ruled against Nike, when it could quite reasonably be argued that Wayne Rooney’s tweets did not fall within its remit.
This is bad news for everyone, as incompetent and inconsistent regulators are in neither the industry’s or the public’s best interests.
A Stephen Colbert tip of the hat to @Sweden? In a surprise twist from last week’s story about the @Sweden account, this week finds us wondering whether Sweden will hand over control of the country’s official Twitter account to one of America’s greatest comedians. Apparently it’s actually being discussed, and Colbert should find out in the next week. The Twitter account won the Grand Prix award at the Cannes Lions International Festival or Creativity on Wednesday for “best international viral marketing campaign”.
VisitEngland just won Euro 2012 During last night’s disappointing match against Italy, it seemed like England’s National Tourist Board scored more than the team as they fired off one-liners like a standup comedian. The best tweet of the night had to be when Italy scored the third penalty kick.