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We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
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So how can brands give their Facebook fans more of what they’re looking for? eMarketer analyst Krista Garcia writes:
Through the use of social media, though, retailers and brands can identify and interact with their most profitable internet users. “Loyalty can be won through encouraging word-of-mouth and creating advocates, by raising a user’s social status, by surprising and entertaining shoppers in unexpected ways, and also by listening to customers’ needs and suggestions and responding in a mutually beneficial fashion,” said Garcia.
Facebook is a must for brands, but is Facebook advertising? Although marketers think it’s a no brainer to invest time in creating and updating a Facebook page, they are less sure about spending money on Facebook Ads, according to a survey from Ad Age and Citigroup. Nearly 90% said they implement new content without advertising at all. A lack of data, customer support and successful ROI are marketers’ major complaints with Facebook as an advertising platform.
Facebook updates iOS and desktop apps and vanity URL requests
A number of small features have been implemented this week, including an update to the Messenger and Pages Manager apps. Page admins can now check and reply to direct messages through the iOS app. Facebook Messenger got a few nice design changes, such as its new logo, larger photos and being able to switch between conversations through notifications. Friends of friends can also be included in messages.
Instagram for iOS gets first update since Facebook’s acquisition Instagram nixed its “Popular” tab and replaced it with “Explore”, where users can still see the most liked photos, but can also search for photos from certain users or by hashtag. The new version of Instagram also ups its dosage of Open Graph, and users can now post photo likes to their Facebook page without leaving the app. But the biggest news of all is Instagram’s new web presence, where users can (finally!) log in, like and comment on photos and edit their profiles.
Twitter says goodbye to LinkedIn Twitter is taking more control of how and where users see tweets, as it announced the end of its tweet syndication partnership with LinkedIn. What will get the axe next? Third-party apps that essentially copy the Twitter experience sound like they could be on the chopping block, though nothing has yet been specifically named.
250 million users, 150 million of which are active
50% users sign in daily
12 minutes on average spent on the site daily
Google again turned on the sappy tap as it looked back on its first year in video form, featuring one of the few places you’ll see Richard Branson, Barack Obama and the Muppets in the span of a minute.
Google’s Vic Gundotra said that every day for the last year, save for a lone Friday in August, the Google+ team shipped a new build every day. And to celebrate, they’re building even more, rolling out Google+ for tablets and adding an events tab, where users can make more custom and personal invitations to send out.
YouTube’s new Marketplace wants to connect YouTube stars and brands YouTube is making it even easier for viral sensations to connect with brands to produce content. The newly launched Marketplace allows content creators to create a profile that indicates what they do, what’s worked for them in the past and their best-suited demographics that brands can search for by content, target demographics and keywords. We’re interested to see how well YouTube can play matchmaker.
Foursquare looks to integrate third-party apps Foursquare boasts a well-sized developer community of 25,000, and now it’s giving them some in-app love. Foursquare is testing ‘Connected Apps’, which pull outside apps into Foursquare. Want to know a healthy dish at a restaurant or the weather when you check in to a new city? Foursquare has partnered up with 11 well-known companies so far, including Instagram, Lufthansa and The Weather Channel, and this moves Foursquare even further beyond being just the ‘check in’ app.
Tumblr offers pinned posts for $5 This is yet another way for cheap, self-service advertising that Tumblr has released this year that’s leaving no questions about its plans for monetisation. The new feature, called pinned posts, makes the post in question stick at the top of followers’ dashboards for 24 hours, though users can unpin them after they first appear.
Tallyho! The Marmarati’s grand return Last week We Are Social UK re-launched Unilever’s secret society for Marmite lovers as the group seeks to recruit a new set of fanatics of the dark elixir. The Marmarati is made up of super-fans who are incredibly engaged with the brand in their underground Facebook group. Want to see what it takes to be a part of this group? Take a look at the ever-growing list of challenges and the glorious gallery of submissions from potential future members and the Marmarati themselves.
Uniqlo develops creative Pinterest campaign Thumbs up to Uniqlo’s clever campaign on Pinterest, where lots of users are hanging out but where brands have been slow to develop unique content. But the Japanese clothing company takes that head on, and its latest campaign goes down a treat.
McDonald’s courts controversy as it works with bloggers For a company that often gets flogged in the public eye, coming up with a community engagement strategy isn’t an easy task. McDonald’s launched a platform called Family Arches last August, where bloggers could get access to information about its food, nutrition and charitable giving. This community is mostly made up of mum bloggers, who, according to McDonald’s social media director, are some of the most vocal opponents of fast food.