Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, Paypal, Ebay, HP, Kia, Expedia, Sony, Roadshow, Seven Network, NRL, Dilmah, ARIA, Harper Collins & Sydney Water.
If you’d like to chat about us helping you too, then give us a call on (02) 8353-3410 or drop us an email.
Seven News faces angry backlash after deleting grieving mum’s post Seven News has apologised after it deleted a post on Facebook from a mother angry at the network’s coverage of her daughter’s death. Seven claims it deleted the comment from Linda Goldspink-Lord “in error”.
Before it was deleted the post had received more than 32,000 likes, and 2000 comments.
The post, screen-grabbed below (courtesy of Mumbrella), accused the network of intrusive reporting of her 13-year-old daughter Molly Lord’s accidental death on July 11.
The page has been flooded with angry comments, and Seven has since posted the screen grab along with an apology. The station also made the unusual claim that it has the means of reinstating the comments which were left over the weekend.
We’re not sure how they hope to accomplish that, but it goes to show again that dialogue is the answer, not the delete button.
Study from Facebook shows ASOS’ success with Ads and Friends of Fans What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity toward the brand.
The value of a Facebook fan If the ASOS study above revealed that a brand’s Facebook fans have higher value, just how much is that value? Here at We Are Social we tried to answer that question, along with TNS, as Bulmers wanted to understand the value of investing in social.
Auto-publishing blog posts garners more exposure New research from HubSpot says that companies that automatically publish their blog posts to social media sites get 50% more hits than companies that don’t.
And what’s more, scheduling blog posts for the ideal times when fans are checking their social media feeds got three times more clicks. Let me guess, you found this blog post by reading Twitter at work just after you arrived?
Having 23 or more +1s for a URL puts you in the top 35% of search results, and 63 or more puts you in the top 20% of results. Compare that with Facebook ‘Likes’, and you need 35 Likes to be in the top 35% of results, but nearly 160 Likes to be in the top 20%.
Click it and voila, it’s added and you’re still in the mobile app. These action links have so far been seen for Foursquare and Spotify and have lots of viral potential for other brands.
Less than 10 percent of Facebook’s traffic comes from outside the site Facebook is a very interconnected site without much traffic coming from beyond Facebook’s walls, according to research from PageLever.
Facebook tests Sponsored Search Results
Will Facebook finally become a heavyweight in the search category? TechCrunch spotted sponsored search results on Facebook, which look identical to the normal results, save for a tiny “sponsored” at the bottom of the result, similar to Sponsored Stories.
These ads don’t target keywords, but instead specific pages, places or apps. No word yet on whether this will roll out to all users.
Alongside this, it appears NBC will also provide on-air promotion and links to athlete interviews and video clips. This sounds like it will look similar to the NASCAR hashtag page that Twitter launched a few weeks ago.
It would seem that Twitter is hoping that this trial will lead to wider adoption and maybe even woo potential investors with an eye towards a public offering.
British cynicism to be displayed on the London Eye? British tweeters will be posting their sentiments on to the London Eye during the Olympics and Paralympics. The mood of the tweets will dictate what colour the London Eye displays each evening.
Reports suggest that up to 60,000 daily tweets have been posted since the commencing of the Olympic torch relay, and this is predicted to increase to more than 100,000 every day of the Games. Fingers crossed we see a yellow wheel for the next two weeks!
These Twitter ads will also contain pre-planned brand content and links. The brand hopes that by tapping into the real-time nature of Twitter, non-followers caught up in Olympic fever will retweet and share its promoted tweets, and the buzz around the Jordan brand’s #riseabove campaign will be amplified.
The campaign target appears to be about acquiring even more likes, and it uses an enticing ‘BMW experience’ prize as an aid. The competition is based on your “social score”, which can be increased by inviting in as many friends as you possibly can to ‘Like’ all sorts of different pages that BMW owns.