Here are all of the posts in the ‘News’ category.
Product Ads are coming to Facebook
Facebook has launched a new ad format, ‘Product Ads’. They’re aimed at companies who have, you know, products. The clever thing? The products a user is shown will vary based on activity and interests, whether those be cups, cats or collages.
Adweek published a piece which claims that Product Ads could compete with Google’s Shopping Ads, which appear at the top of search results with a retailer focus. The article cites Facebook’s unique targeting capabilities and dynamic visuals.
YouTube bans branding overlay
YouTube is clamping down on sponsors that add ‘graphical title cards’ to creators’ videos. The network now requires any overlaid branding or logos to come through Google’s sales team, thereby handing over a share of the revenue.
YouTube kids is out today
YouTube has today released ‘YouTube Kids’ as an app for Android devices. It features family-friendly content and pre-vetted ads, as well as a set of parental controls, including time limits and search blocks.
LinkedIn updates ad targeting capabilities
LinkedIn has launched its first tool that focuses on serving ads outside of its network, allowing marketers to target select subsets from LinkedIn’s user base and show them ads elsewhere on the net. It’s also introduced new business-to-business ad targeting, based on which parts of a website someone has visited, as part of its ‘LinkedIn Lead Accelerator’ feature. Samsung and Groupon are already involved, with the latter’s EMEA head of merchant marketing saying:
LinkedIn Lead Accelerator is helping us reposition Groupon as a marketing partner to the businesses we work with. From local restauranteurs to major national brands, we’re now able to better analyse our site traffic and identify the sectors that could provide the best leads for us to focus on.
Record Snapchat video and play music simultaneously
Big news for parties with bad sound systems: shooting Snapchat video will no longer pause your music, meaning that you can capture it in your films. The update came in the latest iPhone/iPad app; Android users will have to wait a little longer.
Snapchat and Pinterest in new funding rounds
Snapchat looks to be more valuable than Pinterest, according to two rumoured rounds of funding. Both are looking to raise around $500m, but Snapchat’s $19bn predicted valuation is significantly higher than Pinterest’s $11bn. Still, $11bn? Not bad, Pinterest. Not bad at all.
Michael Kors on Snapchat for NYFW
Michael Kors partnered with Snapchat during New York Fashion Week for 24 hours of exclusive, behind-the-scenes snaps in ‘Our Stories’. Look how happy he looks! As well he might.
Two fashion brands create Twitter activations
Michael Kors wasn’t the only fashion brand making social news in the last week. Topshop is to use live Twitter data during London Fashion Week to create shoppable outdoor billboards, based on the latest trends from the shows.
Meanwhile, Burberry added a Twitter-powered camera to its Autumn/Winter 2015 show. Any tweet using #Tweetcam and @Burberry would trigger the camera to take a photo of the catwalk.
#ChampionTheMatch with Heineken
Heineken is encouraging its Twitter followers to use #ChampionTheMatch when discussing the Champions League this week. In return, they’ll receive exclusive content, such as live commentary from players and celebs.
Under Armour plans to hijack Twitter conversations
Under Armour has recruited professional athletes, including Welsh rugby player Leigh Halfpenny, for its latest campaign. The brand says it will be “hijacking competitor social conversations in real-time” by posting videos and images that encourage fitness enthusiasts to push themselves further.
Dove creates #SpeakBeautiful Oscars campaign
Dove used the Oscars to locate negative Twitter conversations about body image and encourage women to be more positive, using the hashtag #SpeakBeautiful. You can get a taste of the campaign from the video below.
Two weeks ago, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them.
This content will appear in a new section of their app called “Discover.”
To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as long you keep your finger there. Remove it and – poof! It disappears.
By having to physically keep a video running, you are forced to look – and focus.
How should brands tell video stories on Snapchat?
Pounce from the start
The opening has to grab the viewer’s attention from the very first frame. No build up is required. And then, keep them glued for the entire ride. Narratives would have to be reworked. For brands, they may need to craft their message to fit into the first few seconds.
One take to rule them all
The Copacabana scene from “Goodfellas“. The opening sequence of “Gravity”. The one-shot scene holds our attention because there are no cuts or edits to let our minds “rest”.
Brands are sharing single-take videos on social media.
The Sunday Times’ Icons of Culture.
Airbnb’s train journey.
This “hold-your-breath” approach is similar to how we view content on Snapchat.
Mobile for mobile
Shoot and edit videos on mobile. Smartphones today record in high-definition. The turnaround is faster. And the raw, gritty feel resonates with younger audiences.
Bye-bye widescreen, hello split screen
Snapchat displays content vertically. Take advantage of this framing to give users details and perspectives they would not normally see on a 16:9 aspect ratio. In “Literally Can’t Even”, a new reality series on Snapchat starring Sasha Spielberg, the daughter of Steven Spielberg, split screens are used.
This method allows the creators to show more content and grab viewers’ attention. They also have to plan carefully to see how each screen can play off each other effectively.
Content comes before anything else, and is more important now than ever. Ask, “What’s the story?”
On Wednesday, Instagram updated its app to make its videos loop like those on Vine. It is a double-edged sword. Advertisers and content creators think that their videos get more views, but viewers might get turned off. The challenge is tell stories that are interesting when viewed repeatedly. Fashion brand GAP used an elliptical narrative for their first in a series of 12 episodes on Instagram.
They call it “the weirdest love story ever Instagrammed.”
Storytelling will continue to evolve as mobile apps like Snapchat, Vine and Instagram introduce new features. This presents new opportunities and challenges for media companies and brands. They have to understand each platform well and use it as a framework to craft narratives for mobile.
Wui-Liang Lim recently joined the We Are Social team in Singapore as Content Director, and is responsible for helping guide the editorial vision and output of the agency and identify new content opportunities for our clients. Follow Wui-Liang on Twitter @LimWuiLiang.
YouTube beats Facebook in Superbowl ad views
If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.
Facebook Celebrity Mentions app gets an update
Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier. The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?
Tim Tam launches two new flavours for Valentine’s Day
To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.
Twitter’s revenue is better than expected for Q4
Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.
Expect tweets to appear in Google searches
Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.
Instant Timeline for new Twitter users revealed
Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.
Twitter to serve ads beyond its network
Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.
You can buy promoted tweets in Analytics
Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.
Instagram tweaks videos to auto-loop
Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.
LinkedIn shows strong growth in ad revenue
LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:
The Gap produces Instagram campaign but gets kicked off Tinder
The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.
As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.
Better. It’s definitely better.
Chipotle gets poetic in new campaign
High-street fast-food chain
Asks fans to send in haikus
For chance at prizes.
— JakesTea (@JakeWethington) February 5, 2015
@ChipotleTweets There is a secret – love I have, for the heavy – handed employee
— Bob Plow (@bobplow) February 5, 2015
@ChipotleTweets I hate you haiku, you’re too hard to do. Burrito.
— Kathy (@Rollergirl116) February 5, 2015
Coca Cola accidentally quotes Hitler
Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.
GlobalWebIndex’s latest figures show the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook saw declines in all age groups and regions. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key trends and findings from the new GWI Social report.
A quick post to help our friends at General Assembly promote their upcoming event: “Build your brand with #Instagram: A panel of top instagrammers and industry experts”
The event will discuss and demonstrate how to successfully launch your brand on Instragram, how to build your followers with engaging content and ultimately how to harness the power of Instagram effectively for your business.
The panel discussion will be followed by networking drinks and you’ll have the chance to meet top Instagrammers, industry professionals and fellow business owners.
Tickets are now available for the event, which will be held on Thursday 12th of February.
We look forward to seeing you there!