Here are all of the posts in the ‘Uncategorized’ category.

We Are Social’s Tuesday Tune-Up #132

by sabrina antoniou

Whaling (minus harpoons, thank goodness)

First there was planking.  Now, the whacky world of Vine brings you the latest social craze, #whaling – which basically involves hurling oneself about in a whale-like fashion and capturing your efforts on video to share with the world.  If Karl Stefanovic does it, it must be cool, right?

Apple adds a selfie section to the App Store

For the narciphonist in every person, Apple has decided to spoil us for choice with a range of selfie apps.  We Are Social advises caution around mixing any of these apps with alcohol.

New selfie apps category on iTunes

Twitter testing ‘fave people’ feature

Twitter has just given its testers access to a new feature that allows them to keep tabs on their favourite Twitter users and accounts in a dedicated timeline.  Our vote:  Thumbs up (once you’ve finished scrolling, of course).

The State of Social Advertising in 2014

Socialbakers surveyed over 500 marketing professionals to better understand where social media is heading in 2014; analysing both the priorities and practices of marketers and the state of social media advertising. Remarkably, 14% of companies with more than 5,000 employees reported a $0 social advertising budget for 2014, despite the growing need to support organic reach with paid advertising.

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However, most companies surveyed did invest in social advertising, at varying levels. Interestingly, Twitter appears to struggle to attract advertisers; most brands have been quicker to adapt to social advertising on LinkedIn, YouTube and Facebook.

Facebook Reveals ‘Premium’ Autoplay Video Ads

Facebook has revealed Premium Video Ads, the long-awaited marketing tool that delivers video ads right into users’ News Feeds and starts playing 15-second clips automatically; similarly to videos on Instagram. The ads will play with no sound unless the user clicks on them, in order to avoid being too interruptive. The ads will start rolling out during late April and will include the ability to target by day-part, along with measurement features supported by Nielsen and Ace Metrix.

A Streamlined Look for Facebook Pages on the Desktop

After recently announcing a redesign of its desktop News Feed, Facebook has announced that there will be a new design for Facebook pages on desktop, to be rolled out over the coming weeks, as seen in the example below.

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Facebook has now notified some page admins that they can join a waitlist to have their page converted to the new design, for those extra eager to explore it. The right-side column of the timeline will show all the page’s posts, while the left will hold information about the page or business. There will also be a ‘Pages to Watch’ feature, allowing marketers to monitor pages similar to their own (i.e. competitors) and track those pages’ performances. It also appears that tabs, with images, have returned to Facebook’s new page design on the left sidebar.

Twitter’s Direct Response Pitch: A New ‘Click-to-call’ button

Brands are already using Twitter as a direct response channel, listening for and responding to tweets that mention certain keywords, hashtags or handles. This month alone, Microsoft and Airbnb launched clever real-time marketing campaigns at South by Southwest, responding directly to consumers. In an attempt to go one step further in developing its advertising capabilities, Twitter is currently beta-testing a “click-to-call” button for sponsored tweets, which would allow mobile users to engage with a Twitter ad by calling the advertiser directly. This feature could potentially help Twitter break into the local advertising market. Location-based apps like Foursquare and Google Maps already have click-to-call features in their apps.

One Of China’s Biggest Social Networks Is Going Public

In what could be the biggest social media IPO of 2014, Sina Weibo, a Chinese micro-blogging service that’s often compared to Twitter, began the process of going public in the US on Friday. Sina Weibo is seeking to raise up to $500 million in its initial public offering and though not quite as big as Twitter, which has more global appeal, it looks like it’s trying to ride on Twitter’s strong performance following its IPO. Actually, its “selling points” are nearly identical to Twitter’s – which is interesting considering both platforms face stiff competition from messaging applications that are quickly becoming the go-to communications tools for younger smartphone owners, such as WeChat, WhatsApp and Line.

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ABC ‘Good Morning America’ Unveils ‘Social Square’

Good Morning America has introduced a new social media studio dubbed “Social Square”. Armed with Samsung monitors and tablets featuring Facebook, Instagram, Twitter, Google+ and Spotify components, the new social media room is aimed at driving conversation and motivating viewer engagement. Some of the main features include an Instagram video chat wall where viewers can ask hosts and guests questions, a Twitter Mirror that allows guests to take selfies and upload them to the show’s Twitter feed, and music streamed from Spotify that will allow guests to pick out songs to play on-air.

H&R Block Taps YouTube Talent For New Social Media Record Label

According to H&R Block, a ‘tax preparation’ company, 56 million Americans will try to do their own taxes this year. The company claims that last year, taxpayers lost more than a billion dollars thanks to inaccuracies in their tax returns. H&R have decided to enlist ten up and coming YouTubers as brand ambassadors to release original songs and videos on a social record label called “Billion Back Records”, as well as using social media to build enthusiasm around getting a tax refund. H&R is also using its Twitter feed to issue challenges for the chance to win music-themed prizes like concert tickets and a guitar. YouTube, taxes, and rock n’ roll?

March Madness And Twitter Ads

For anyone not still reeling from the real-time marketing overload around the Superbowl this year, American brands are now queuing up around college basketball’s March Madness period. As NCAA teams look to beat the buzzer on-court, brands are jumping in on highly relevant promoted hashtags with a mix of pre-planned and reactive content with varying degrees of success. There are no clear slam dunks on display which raises an important question: are marketers planning their real-time strategies to deliver value to their business and consumers, or falling into the trap of jumping into conversations without a clear goal? Judging by some of the brands’ efforts there’s still a lot to learn.

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David Cameron’s new Facebook likes

UK Prime Minister David Cameron found himself under scrutiny last week when it was reported that he’d invested an estimated £7,500 to increase his Facebook Like count from 60,000 to 130,000 in one month. He’s now one of the most popular UK politicians on social media (even if not in real life)…

‘Safe Badman’: Argos wins at Twitter

Argos indulged in some top Twitter bantz with a disgruntled customer. When Immy ‘BADMAN’ Bugti tweeted with a complaint about the lack of ‘da PS4 tings’ available at Argos’s Moss Side store, as well as member of staff who had ‘bare attitude’, Argos responded superbly. Its gangsta response has since been retweeted thousands of times, and left Immy satisfied. Respect, yo.

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We Are Social’s Tuesday Tune-Up #131

by Gillian Collison

Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’

Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and support LeanIn.Org’s “Ban Bossy” campaign. Co-sponsored by the Girl Scouts, the digital campaign encourages women and men to post #BanBossy messages to social media, helping encourage girls to be opinionated without fear of pushback. Beyonce, Jennifer Garner, Condoleezza Rice, Jane Lynch and other high-profile women joined the chorus with Sheryl in YouTube video.

“I’m not Bossy,” Beyonce announces. “I’m the boss.”

Mark Zuckerberg also showed his support for the campaign on Facebook last night.

Vimeo’s on demand service turns one & gets some updates

Vimeo’s new updates to it’s on demand serviced have been announced this week at SXSW to coincide with it’s first birthday. Updates include a new launch of “collections” where viewers can now discover videos batched together in common themes and related hobbies as well as new browsing experiences. Vimeo is also investing heavily in it’s Audience Development Program to offer financial support to video creators who have raised over $10,000 on crowdfunding platforms or been accepted to certain film festivals.

Facebook Page organic reach keeps falling

Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 fans or more, the equivalent decrease was from 4.04% to 2.11%. If you’re concerned about this change, then read our recommended approach to dealing with the issue.

Facebook redesigns desktop News Feed

Facebook has made a number of changes to its desktop News Feed. After an unpopular dramatic overhaul around a year ago, the social network has played it fairly safe, with a new design that includes different iconography, larger photos, fresh fonts and the presence of story cards, along with a large search bar at the top of the page. The redesign is being pushed out gradually – if you haven’t got it yet, here’s what it looks like:

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Facebook Messenger launches on Windows phone

Facebook has launched a version of its Messenger app for Windows phone. The service, which has been available on iPhone and Android for some time, has a 4.5 star rating from users.

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Twitter ad revenue increases

Twitter’s ad revenue increased by 110% to $664.9m in 2013. The growth came as a result of a higher number of ads, although the cost of these ads actually fell throughout that time – by 18% in Q4 2013, or 67% for the whole of the year.

Foursquare location data being used to target ads

Foursquare is bulking up its ad offering by partnering with Turn, an ad targeting firm. This will allow the use of Foursquare’s location data in the serving of ads on mobile and desktop, by anonymously matching user email addresses with web cookies.

eBay launches Pinterest-inspired ‘Collections’

eBay has added ‘Collections’, a Pinterest-style social feature, to its UK site. Collections, which has been available in the US since last year, allows users to collect sets of items that they want and display them in groups.

Getty allows images to be embedded for free

Stock image site, Getty, has added an embed feature, which renders around 35 million images free for non-commercial use. The move, which could radically alter the way in which stock images are used, looks to tackle illegal image use. When an image is embedded, it will automatically appear with full accreditation.

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Mondelez partners with Facebook

Confectionery giant Mondelez has announed a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:

For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications.

adidas launches #fastorfail

Sports brand adidas has launched a game inspired by football star Lionel Messi, dubbed #fastorfail. Fans are given the opportunity to play from his perspective, making a number of decisions in an attempt to arrive at Rio for the World Cup. As social media buzz around Messi increases, the pace of the game gets faster for the user.

Peugeot’s #KickItToBrazil is definitely nothing to do with the World Cup

Automotive brand, Peugeot, has launched a campaign dubbed #KickItToBrazil, in which the brand will transport a football around 30 different countries, before ending in Brazil on the eve of the World Cup. This is, of course, in no way related to the World Cup (Hyundai and Kia are the official partners). Fans will be able to track the ball’s progress on Facebook and Instagram.

Oreo make real-time cookies at SXSW

This weekend, thousands of revellers (including some of the We Are Social crew) flocked to Texas for the annual South by Southwest festival. Oreo is helping feed attendees by producing 3D-printed cookies, the flavours of which change depending on what’s trending on Twitter at the time.

Airbnb comes to the help of SXSW

Airbnb got in on the action at SXSW by trawling Twitter for those in need of help at the festival and coming to their rescue with more than 100 ‘rewards’, ranging from providing a pair of cowboy boots to furnishing a whole apartment within two hours. This isn’t a new idea for Airbnb, which says it conducts this kind of social media listening and responding all year, usually dishing out five to 10 rewards a week. But it’s certainly put the company in the good books of SXSW attendees over the last few days.

Vanity Fair gets professional on Instagram

Vanity Fair added a touch of social media class to its star-studded Oscars party. The fashion magazine hired Rolling Stone photographer Mark Seliger to, in his own words, “capture a little of the glamour of Oscar night in a timeless yet modern and accessible way” by taking quirky celeb pictures for Vanity Fair’s Instagram channel. The results were as expected: beautiful people looking even more beautiful. Here’s a particularly good example of a dapper Samuel L Jackson.

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We Are Social’s Tuesday Tune-Up #129

by Suz Koch

Coke offers cure for social media addiction

Last week, Coca Cola came out with the fictional Social Media Guard – essentially a pet collar – as a solution to social media addiction. In an attempt to poke fun at people’s obsession with using their phones and employing the tag line “share a real moment with Coca Cola”, they launched a spoof ad to promote the therapeutic device. Coke isn’t the first company to satirise social media users, after Applebee’s and Buick last year, but that hasn’t hampered the campaign’s success. Currently, the ad has garnered 2.5 million views on YouTube in one week, with wide media attention – including a write up on Adweek.com - and even got its own Reddit thread.

 

A centenary on Instagram

To mark the 100th anniversary of Charlie Chaplin’s first film appearance, the Toronto Silent Film Festival has turned its Instagram feed into a scrolling timeline. The tribute features a mixture of images, text, blank squares and short clips highlighting milestones in the legendary star’s life. Available only on mobile, the unique activation takes advantage of Instagram’s layout and 15 second video format. Check it out by searching for @tsff2014 on your mobile device or click here.

 

Facebook’s ROI has been underestimated

A study by seven large packaged-goods companies, in partnership with Facebook, Google and Nielsen, has found that marketing-mix models tend to underestimate Facebook ads’ return on investment by up to 48%. By measuring impressions instead of clicks, the ROI of Facebook ads increased by up to 75%.

Facebook buys WhatsApp

Facebook last week announced its acquisition of messenger service WhatsApp for $16bn, or $36 per monthly active user. The Guardian produced a profile of the deal, including the history of WhatsApp, which examines the pros and cons for Facebook. Benefits include the potential for reaching younger users and those in emerging markets. The move comes after rapid growth on WhatsApp; here’s how its user base compares with other big names within the same time period:

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Buzzfeed shares on WhatsApp

Last week, Quartz reported that Buzzfeed articles were being shared more frequently on WhatsApp than on Twitter by iOS users, leading to the consideration that publishers may need a WhatsApp strategy. A riposte by Nieman Journalism Lab claimed the figures were skewed; they showed the number of times a user clicked on the ‘share’ button for each platform at the bottom of a Buzzfeed article, not the actual number of impressions. Digiday discussed whether or not publishers should devise a WhatsApp strategy; the piece argues that, while the platform is undoubtedly huge in terms of its user base, it may be a while until it is considered a place to share news.

Changes to Facebook ad targeting

Facebook has updated the way in which advertisers can target different audiences on the platform. First of all, it’s good news for business-to-business marketers (but bad for LinkedIn) as users can now be targeted based on job title. That isn’t all, though; other options include location, demographic, interest and offsite behaviour.

Twitter’s Marketing Platform Program

Twitter has expanded its Ads API and is now calling it the Marketing Platform Program. The set of partners is intended to increase ROI on Twitter ads and, according to the network, includes all “Ads API partners as well as those in measurement and targeting”.

LinkedIn publishing platform for all

LinkedIn has for some time allowed a network of certain ‘influencers’ to post long-form blogs on the site. It is now opening the publishing platform to all users in a staged move over the next couple of months.

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Tide’s Winter Olympic Vines

After the success of using Vine in a Halloween campaign last year, Tide has produced ten more Vine videos around the Winter Olympics. Two examples, with different levels of success, can be seen below.

Coke’s World Cup Moments of Happiness

Coca-Cola has launched a ‘Moments of Happiness’ campaign for the upcoming World Cup, in which it asks filmmakers to submit video clips around happiness, for the chance to appear in the video for their World Cup ‘anthem’, entitled ‘The World is Ours’. At least 20 winners will appear in the video, while three will be selected to receive $1,000 each.

Pepsi Max using Vines for billboard ads

Pepsi Max is putting Vines on UK billboards, under the hasthtag #LiveForNow. The billboards, which have already been taken over, currently ask people to submit their ‘unbelievable Vines’, which will then be filtered and shown on screen.

KLM partners with Facebook and Twitter for social commerce

The Dutch airline, KLM, announced a partnership with Facebook and Twitter that will allow customers to purchase tickets through the networks. As well as the obvious ease for consumers, this blog post highlights the principal benefits for the brand.

Burberry partners with WeChat

Burberry is looking to grow its Chinese consumer base by partnering with Chinese messenger app, WeChat. Burberry followers will be able to view the brand’s Fashion Week AW14 Womenswear show and personalise digital versions of the collection, in order to unlock exclusive audio content from a senior member of the Burberry design team.

Madewell’s Instagram Flash Mob

Clothes retailer Madewell hosted an Instagram flash mob last week, in order to promote its denim range. Using the hashtags #denimmadewell and #flashtagram, a group of 500 Madewell employees, bloggers and magazine editors all simultaneously uploaded images of their favourite Madewell jeans.

Betfair uses Snapchat for exclusive odds

Betfair, the bookmakers, offered exclusive odds on English Premier League fixtures to Snapchat users this weekend. Only those who followed the brand’s account were eligible to receive a message containing the increased odds.

Create your own Instagram adventure

Macmillan Publishers is using Instagram to promote a new book for teenagers. Making use of the ‘tagging’ feature, users can follow a ‘Create Your Own’ adventure, with each click directing the participant to a different account to continue the story. An example is seen below – do you fight back or keep still?

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Creme Egg’s Google+ bake off

Cadbury’s Creme Egg is using Google+ to discover new recipes. Hosted by Eric Lanlard, the mastermind behind Creme Egg brownies, the #CremeEggBake asks users to submit their own crazy ideas, with Lanlard set to bake his favourites in a live hangout on the network.

Google and Saatchi Gallery’s Motion Photography Prize

Google+ has partnered with the Saatchi Gallery to produce a gif-making competition, dubbed the ‘Motion Photography Prize’. Users can submit their creations to a panel including director Baz Luhrmann and artist Tracey Emin, with the winner’s work set to appear in the gallery.

#UseMeLeaveMe at SXSW

Those attending this year’s SXSW in Texas may be able to make use of free transport and accomodation. Adobe’s #UseMeLeaveMe campaign includes a free biking programme, in which the vehicles have their own personalities and are capable of posting to Twitter while you use them. There is also a ‘Buds for Beds’ competition, which encourages attendees to explain why they are the ‘deservingest of the deserving’ (sic), for the chance of winning free accomodation at the event.

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We Are Social’s Tuesday Tune-Up #126

by Luke Adlam

BuzzFeed launches in Australia

BuzzFeed’s Australian site launched this week, with Andy Wiedlen, global chief revenue officer, expecting a “snarky” local audience. Wiedlen is urging advertisers to try a more social style of advertising, saying “Our view is the internet is awesome, it allows people to find cool stuff to share, so why don’t advertisers do the same thing? That’s where we’re focused.”

Using a negative ad for Pampas as an example, Wiedlen said new parents will find “all those cute babies and be compelled to share them with their fellow breeders,” but not all of BuzzFeed’s advertisers get it: “Someone like Dell comes along with a 30-page white paper that they want to go viral.”

Facebook focuses on TV analytics

Facebook this week announced a new partnership with social TV analytics specialist SecondSync, intending to help marketers understand how people are using the social network to discuss topics such as TV.

One of the challenges Facebook faces is sharing the volumes of chatter it’s users generate without violating their privacy – a challenge they aim to solve with the new partnership. The solution enables analysis of total discussion levels, using aggregated and anonymised data to protect user privacy. The first output from the partnership will be a whitepaper titled “Watching with Friends,” showing how different types of people use Facebook to talk about TV across a range of programs in the US, UK and Australia.

Social media drives record revenue per visit for retailers

Adobe has released its Q4 2013 Social Media Intelligence Report analysing paid, earned and owned social media trends. The report shows Facebook, Twitter, Pinterest and Tumblr drove an exceptional amount of qualified traffic to retail sites in Q4, with revenue per visit (RPV) increasing across social channels. In 2013 Tumblr generated a 340% increase in RPV year on year, and Pinterest overtook Facebook in terms of RPV in the UK, and it’s anticipated do the same in the US in 2014.

Social engagement with brand posts on Facebook rose 180% and brand post impressions are up 150% year on year. Unsurprisingly, posts with images produced a 650% higher engagement rate than regular text posts, while posts with links, text or video returned less engagement.

Facebook revenues leap 63% in Q4, driven by solid mobile ad business
Nearing it’s ten year anniversary this week, Facebook has posted record revenues of $2.59bn for the three months to 31 December, up 63% on 2012, with a 76% increase in advertising for the same quarter. Facebook said mobile advertising revenue accounted for 53% of ad revenue for the quarter, up 23% year on year.

The social network hit 1.23 billion monthly active users and has more than 556 million mobile daily active users. However Facebook refrained from commenting on the declining use of the platform amongst US teenagers.

Facebook announces ‘Paper’, a curated visual news reader
Facebook has launched a new standalone iPhone app called Paper; the first app out of Facebook Creative Labs, an initiative to let small teams within Facebook build standalone mobile experiences as if they were start-ups. Paper takes the standard Facebook News Feed and refashions it as an immersive, horizontally scrolling set of screens, looking similar to Flipboard. The app has many features, including delivering articles and photos into specific categories that have been selected by the user. It also provides a new way to post to Facebook with an editor system, and interestingly, for the time being it’s ad-free.

Improved ways for direct response marketers to reach Facebook audiences
Over the next few weeks, Facebook will be launching features designed to provide direct response marketers with wider solutions to reach people across devices and encourage them to take action, on both desktop and mobile. With Custom Audiences, businesses will be able to more easily deliver targeted messages to people who have visited their website or mobile app, and certain News Feed ads will feature improved call to action buttons, such as: Shop Now, Learn More, Sign Up, Book Now or Download. These new features will be available from Power Editor, Ads Manager, through PMDs and via the API.

 

Facebook to allow page admins to comment on public reviews
One of the main ways a Facebook user can leave feedback for a brand, restaurant, or any other business, is through the reviews. Facebook uses a 1-5 star scale and review system; such as on sites like Yelp. Facebook is now rolling out the ability for page admins to respond to these reviews as the page, rather than having to use their personal profile. This will benefit place-based pages and businesses on Facebook and help them to rapidly respond to negative reviews, as well as reward or thank users for positive reviews, encouraging more customers to rate the page.

Twitter bubbles trending events to the top of the timeline
Twitter has just released an update to Android that brings new photo editing tools to the service, in the hope to make it easier to share photos direct. In a second update, trending events or recommended tweets will be grouped to the top of the users’ timeline, adding a substantial element of real-time trend monitoring to the user experience. This is certainly interesting, as it marks a significant attempt by Twitter to interfere with the defining and chronological nature of its service. However, this feature only happens when there is no other new content for a user to view – a wise move by Twitter to keep them Number One on the leader board as the providers of live, real-time information.

Pinterest gets more Interest-ing
Pinterest has introduced a new way for its audience to discover engaging content; Interests. This tool exposes Pinners to customised recommendations based on their existing pins. By providing a more facilitating and enriching experience, more tailored to each individual, Pinterest hopes to retain its users and enhance the user journey.

The world just got a little smaller with the help of Linkedin
Some say “It’s who you know” that gets you further in the professional world, and LinkedIn seems to agree as they roll out their “How You’re Connected” tool across LinkedIn profiles. The new addition assists users in finding that key figure who will advance their career by not only showing “who” in their network knows the said individual on their profile, but also “how” they know each other.

Marc Jacobs opens pop-up shop where tweets are social currency
Marc Jacobs plans to open a pop-up shop during New York Fashion Week where tweets with take the place of dollars as currency. All transactions at the shop will be carried out based on customers’ use of the hashtag #MJDaisyChain across various social media channels. With features such as a lounge, food, drinks, Wi-Fi and a photo booth, the shop has certainly been designed to be social media-friendly. There will be social competitions across Twitter, Instagram and Facebook, with giveaways throughout the day.

Brands Battle it out at the Super Bowl
The competitive spirit at this years’ Super Bowl wasn’t just from the players on the pitch, but from brands on social media. As brands desperately tried to hit their “Oreo Moment” though real-time marketing, only a few were worthy of praise. Starting with Oreo themselves:

Take DiGiorno Pizza, who maintained a steady level of banter until the third quarter when the game spun out of control and it seized the opportunity to touch down with some very funny tweets.

JC Penney ended up dominating the brand conversation after a few, seemingly drunken and illegible tweets. They consequently received comical replies from other brands such as Doritos and Kia.

As it turns out, it was all a clever and purposeful misspelling as part of their #TweetingWithMittens stunt, which stole the show as the best social media moment of the evening.

 

We Are Social’s Tuesday Tune-Up #125

by Rosalie Odtojan in News, Uncategorized

Toyota takes to the road with social mobile app

Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the way and shared with friends. Roadtrip can also record where travellers stopped along the way and the landmarks they come across, even when the trip is out of mobile data range, as well as recommending trips and route from other users.

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WhatsApp users double in less than a year

Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.

China’s Weibo users decline while WeChat rises

The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.

The ongoing saga of organic reach on Facebook

Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:

Facebook is testing a mobile ad network

Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.

Watch your b-to-b-back, Linkedin

Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with Linkedin.

Twitter lends a hand to brands and publishers

Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.

Ajax helps you wipe away annoying social trolls

Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.

JBL turns tour tweets into music

JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.

Thinking of buying a DLSR? Not after this campaign…

This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:

Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.

OnePiece unveils #HackTheSale social campaign

The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.

OnePiece: launches #HackTheSale campaign

Microsoft faces a fumble with the FTC

Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.

Brands’ Grammy Tweet Attempts…

The awards season is truly upon us, beginning with a bang over the weekend with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.

However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.

#BBCtrending: ‘Go home train, you’re drunk’

A tweet containing a peculiar picture of a train being transported through a town in Wales has been retweeted more than 2,200 times. The tweet was sent by We Are Social’s very own, Chris Applegate, along with the line “Go home train, you’re drunk”. In addition to being retweeted by the likes of DJs Rob da Bank, Sara Cox and Jameela Jamil, the tweet has been ‘favourited’ more than 1,000 times. Chris shared his secret of triggering a Twitter mini trend with the BBC, declaring it’s down to a combination of three factors; the picture itself, the line, and the timing.

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