Here are all of the posts in the ‘Uncategorized’ category.
Kia gets modding with Koup Kustoms
Taking inspiration from the world of car modding and gaming, Koup Kustoms offers car enthusiasts, gamers and aspiring designers the tools to become street-car designers. Players can modify and design their very own Koup which can be shot from a multitude of different professional camera angles, as well as create and share their very own Koup Kustoms inspired magazine covers across social channels.
Players can earn XP by completing goals and receiving entries to win a 2014 Koup Turbo, as well as competing in Weekly design challenges to win prizes ranging from PS4′s to Rally Driving Days.
Red Bull makes you famous in #THESHOW
Red Bull’s latest social execution is a ‘first-of-its-kind gallery show starring your Instagram photos’. Using the #THESHOW Red Bull app, users’ Instagram photos are inserted into a mini film depicting the opening of a gallery exhibition starring the user’s Instagram snaps. It’s a diversion from their usual extreme sports angle, although F1 driver, Mark Webber, does make a brief (and awkward) appearance.
Worldwide social users reach 1.61 billion
According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, but the highest growth is in India, with 37.4%.
Facebook trials autoplay videos
Facebook has been trialling new ways to display video in the newsfeed, with ‘autoplay’ features limited to native Facebook videos – other clips, from the likes of YouTube and Vimeo, will still appear as a thumbnail with a play button. Those selected for autoplay will do so when a user scrolls over them – if clicked, they will then expand and unmute.
Facebook simplifies scheduling, allows drag and drop photos for pages
Facebook has introduced two features to make life easier for page admins. First of all, post scheduling has been simplified, with a calendar appearing when the user needs to select a date, along with easier time selection. Additionally, admins can now add photos using the ‘drag and drop’ system already available to other Facebook users.
Instagram launches for Windows Phone, experiments with messaging
Instagram has launched a beta version of its app for Windows Phone – which can take photos, contrary to certain reports. You’ll need to use your native camera app, rather than the Instagram app itself, but it can be done. The app is still lacking video, however. This comes amidst news that the network is planning to expand its offering by introducing private messaging and even experimenting with group messages.
Five countries account for half Twitter’s MAUs
Half of Twitter’s monthly active users come from just five countries – the USA, Japan, Indonesia, UK and Brazil. 24.3% come from the USA, followed by 9.3% in Japan and 6.5% in Indonesia. The UK and Brazil follow with 5.6% and 4.3% respectively.
Twitter introduces TV conversation targeting
Twitter has introduced a new form of ad targeting, which allows brands to show ads to people tweeting about a particular programme. The system is available through Twitter’s self-serve ad tool, meaning it’s not limited to just big brands. The move seems to make sense, and the network produced two pieces of research last week to support it. One study showed that the cost per incremental acquisition is 36% lower for TV and Twitter advertising than in TV alone.
Moreover, TV ads and Twitter paid media produce 8-16% more sales than TV advertising alone, according to analysis of 30 US Consumer Package Good brands.
Vine adds 19 new languages
Vine is looking to expand into new markets with 19 additional languages. There’s Filipino and Polish for Android, while both Android and iOS receive (deep breath): Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. And exhale.
LinkedIn has two new features
LinkedIn has introduced two new features: Showcase Pages and Talent Updates. The former essentially allows brands to segment and display content for specific audiences in addition to their main brand pages. The latter is a recruitment tool; when brands share talent updates to their followers, these will appear in users’ feeds – those who engage can then be contacted by the company with a view to being hired.
Pinterest create ‘Place pins’
Pinterest has released a new feature: Place pins. These allow users to add a location to every item pinned, which allows for the production of maps that function as guides to cities or other locations. People have already started doing some interesting stuff with the feature, such as Time Out’s guide to Christmas in London or the below map of Hong Kong.
All go in the world of Snapchat
Snapchat is reportedly seeing more images uploaded each day than Facebook. The disposable photo-sharing app now sees 400 million ‘snaps’ a day, according to CEO Evan Spiegel, up from 350 million in September and 200 million in June – that in comparison to Facebook’s 350 million photos uploaded globally each day. Spiegel also revealed some demographic information on the network: 70% of its users are women. All this information could come in useful to those looking to invest, with chinese web giant Tencent rumoured to be interested; in fact, it has emerged in the last week that it has already got in there, as an unnamed minority participant in Snapchat’s last $60 million round of funding.
Foursquare opens ad space for brands without a location
Foursquare is welcoming advertising from brands without a location, with Mastercard set to become the first. The move sees the network look to expand its ad revenue and could well be successful, given the whole new realm of brands opened up to advertising on the platform.
Google updates Hangouts and iOS7 G+ app
Google has made some alterations to Hangouts, rendering them more suitable for the workplace. The feature now supports a global address list, as well as settings that allow privacy to be limited by country. Finally, there is 24/7 support available, just as with Google’s Talk product. Meanwhile, the new Google+ app for iOS7 has an interesting new feautre: the ability to upload Camera Roll photos and videos to the cloud, allowing the app to function as a cloud storage device.
KLM’s socially-inspired in-flight gift service
Dutch airline KLM has created a gift service named Wannagives, which allows people to select and purchase in flight gifts online. Nick Botter, KLM social technology manager, has stated that the system was inspired by a huge number of requests via social media for something of its ilk.
Jaguar and We Are Social launch F-TYPE Coupé with #FromTheShadows
The new Jaguar F-TYPE Coupé was unveiled last week in Los Angeles, with We Are Social providing a social media campaign to celebrate. In the build up to the event, a hidden code could be entered into the website to display exclusive content around the car; since its release, a Tumblr has been created to exploit the hashtag #FromTheShadows.
Lexus reveals two cars on Vine
Lexus has revealed two of its latest cars on Vine: the Lexus RC sports coupé and Lexus LF-NX turbo compact crossover SUV concept. After asking followers to tweet with the hashtag #LexusInTokyo, they chose two tweets to respond to with the images, becoming the first automotive brand to launch a model via Vine
Marketing Magazine recently published an article by me on the difference between Native Mobile and Responsive Web. They’ve been kind enough to let us reproduce it in full below:
Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web?
The simple answer is that every project is different. So, just how do you choose between a native mobile app and a responsive mobile website? Here are a few pointers to help you on your way:
1. Will our app do something?
This is always the first question I ask. It can be easy to become carried away with the excitement of mobile while forgetting the basics. Simply put, if your idea is just a redesign of a website or a portfolio of products or pictures, just go native web!
2. Do we want one app for every platform?
If your thoughts are to have one app across the desktop, tablet and mobile, then a responsive website is the way to go. Native apps sit on their devices and do not transfer across to desktop environments.
3. Are we going to use the phone’s native functionality?
There are core functions only available through the native applications. So, if you plan on using the gyroscope, camera, GPS or any other phone specific function then native mobile may be your only option.
4. Are we going to provide a personal experience?
Smartphones are great at delivering strong personal experiences. Storing data locally, accessing images and so forth all add value to a user’s enjoyment of your app.
5. Is the user interface complex?
6. Do we want to add in app purchases?
The in-app system for purchasing or subscriptions is only available on native apps. People use them and trust them and are more likely to spend through them than through other payment systems they may have never used, especially for unlocking content within the application.
7. Do we want to sell physical products?
This is a little tricky. You cannot sell physical products or services through the in-app payment systems. It is possible to build a payment system or utilise the APIs offered by companies such as PayPal and build this into a native app. However, it is often a more viable solution to offer your physical products through a responsive mobile site.
8. Will our content be accepted?
So if the answer is no here, then you really do need to rethink native mobile altogether. Google may be very lenient when it comes to content, but Apple is not. If you think you will get rejected because of content, speak to a mobile specialist who can give you guidance on the content restrictions. If your content does fall outside these guidelines then a mobile responsive is the way to go irrespective of functionality.
9. Can we budget for constant updates?
Native apps are living breathing entities that need to change as the users play with their features. Over time they often evolve to become something different to their first apparition. This means cost. As long as you are prepared for this, then native app is the way to go. If you simply want to put an app out there and forget about it, then maybe you should reconsider mobile apps as an avenue for this. Perhaps something akin to a Facebook app or a simple web app would be more suitable.
10. Are we prepared for feedback?
One of the most interesting yet frustrating things for organizations I have worked with is the rating and comments section on the various app stores. Users are able to give their opinion freely with the owner unable to respond directly.
If someone is facing a bug, they will tear your app to pieces in their review without giving you a chance to respond. With the AppStore timeframes for publishing sometimes being 2 weeks or more this can be doubly frustrating. But be aware that when an app is truly great, users are just as likely to give a good review so don’t let this frighten you too much!
From subtle to obvious: next steps.
The differences between Native and Responsive range from subtle to obvious, but the answers lie in truly understanding your goals, target market, and restraints. In many cases, both a native app and a responsive site have a suitable place in your digital portfolio, and armed with these answers, you will be better placed to choose the best solution for your needs.
103 Compelling Social Media Statistics for 2013
Did you know that there are an average of 700 YouTube video links shared on Twitter every minute? Or that 400 million tweets are sent per day? Given these statistics, social businesses continue to fine tune their tactics and become better marketers. They are also taking into account statistics like those reported via Business2Community to continue to shape their strategy.
Jean Claude Van Dam Split and the Art of Going Viral
Every brand wants their videos to go viral. Sometimes, though, it takes Jean Claude Van Dam doing the splits between two backward driving vehicles for that to happen. But do complex stunts like this sell more cars? In this report by Sydney Morning Herald Technology, experts say yes! For more information on how Jean’s epic move was achieved, read more here.
US women are social shoppers
Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger segment and used by 63%, followed by Pinterest (58%), Facebook (54%) and Instagram (49%).
Facebook brings ‘contact via phone number’ to Messenger for iOS
Facebook has brought its ‘contact via phone number’ feature to its latest iOS Messenger app, as well as all Android phones – previously it was available to just a few Android users. The move sees the network target communication beyond people’s Facebook friends, putting it into further direct competition with other chat apps and SMS.
Twitter improves mobile ad targeting
There’s another update to Twitter advertising, too: the company is allowing advertisers to target mobile users based on device, operating system or WiFi connectivity. Considering 76% of Twitter users access via mobile, the tool could well be a very useful one.
GIFs on Twitter?
Huzzah, GIFs on Twitter! For the first time, GIFs can appear animated when embedded in tweets. You still can’t post them natively, but the network has partnered with Giphy, allowing you to share GIF files from Giphy’s website.
Pulse integration replaces LinkedIn Today
After purchasing Pulse for $90m in April, LinkedIn has announced increased integration that will replace the ‘LinkedIn Today’ feature. The new system will provide personalised stories for any user who logs in, which they can then share with the rest of their network. There are also updates to the Pulse mobile app, including the ability to log in using your LinkedIn account. This allows Pulse to take a user’s professional interests/who they follow on LinkedIn into account and display more relevant content as a result.
Pinterest introduces APIs & new languages, each pin worth 78 cents
Pinterest introduced APIs last week, allowing a select number of partners to embed pins in their sites, which can then be pinned by users directly. Jason Costa, developer relations at Pinterest, said of the feature:
If someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.
Some pretty big names are already involved, including Nestle, Walmart and Disney. It could be good news for them, too, as research has come out that suggests each pin is worth on average 78 cents in sales, up 25% from Q4 2012. Each pin also produces two site visits, six page views and ten repins, making it more viral than Twitter. The network is looking to further capitalise by expanding into four new Scandinavian markets; it has introduced language compatibility for Danish, Swedish, Norwegian Bokmål and Finnish.
Virgin Mobile Australia Launches Largest Location-Based App Competition
Tapping into the fan base of popular T.V. show Game of Thrones, Virgin Mobile came out with a phone-based game where participants will battle to become king. They will also hunt through a make believe world for $200,000 worth of prizes. Nicole Bardsley, director of Virgin Mobile brand & communications said:
“As Virgin Mobile continues to implement its new, customer-centric strategy, it’s paramount that we place our customers at the heart of everything we do. Game of Phones provides a great opportunity for us to do just this, continuing to highlight all the perks on offer that show how we look after our own, while offering Virgin Mobile customers so much more with an incredible prize pool.”
American Express and Foursquare offer $50 ads vouchers
American Express has partnered with Foursquare to offer $50 Foursquare ad vouchers to small businesses in the US. The offer is available to any small business running their first ad through the platform.
Growth for Chinese giants Sina and Tencent
Two of China’s internet giants, Sina (owners of Sina Weibo) and Tencent (responsible for WeChat), have recorded vast increases in revenue, in part caused by the two social networks mentioned. Sina Weibo’s ad revenue was up 135% year on year to $43.7m, with daily active users increasing to 60.2 million, up 11% from the previous quarter. WeChat saw large growth, too, with quarter on quarter growth of 15% to 271.9 million monthly active users, helping Tencent to a quarterly net profit of $631m, up 20% since the previous year.
Can Snapchat bring in ad revenue?
There’s an interesting piece in AdAge this week, which discusses Snapchat’s ability to bring in ad revenue, having rejected a $3bn takeover bid from Facebook. It discusses the network’s reach, with 350m snaps sent daily, but also points to its lack of data, due to its inherent privacy element. Snapchat CEO Evan Spiegel mentions a couple of potential revenue streams, including in-app purchases and native advertising, while the article also looks at brands already using the platform, including Taco Bell and the New Orleans Saints.
Sony and Facebook making PlayStation social
Sony has announced a partnership with Facebook, which looks to make its latest PlayStation console, the PS4, more social. Users can log in to the system with their Facebook account, allowing use of profile pictures and real name, along with the ability to share achievements or records across Facebook’s network.
O2 reward fans who ‘refer a friend’
Mobile provider O2 is launching its ‘refer a friend’ scheme in the UK, having already done so in Germany. The system offers £20 Amazon or M&S vouchers to people who recommend or share the company’s products on social networks, with a view to one day providing cash rewards.
#UncoverPhilips new logo through social
Technology brand Philips is asking fans to uncover its new logo through social media. For each user who ‘claims’ a pixel, more of the image becomes visible, until the new logo is available for all to see.
Panasonic appoint We Are Social for campaign support
Tech firm Panasonic has appointed We Are Social for creative campaign ideas, including product launches and above-the-line support. We Are Social’s own Sarah Oliver said of the move:
Panasonic has a strong brand and huge social potential. It has big ambitions for its social media activity and we’re looking forward to working closely with their team to deliver some truly creative and effective campaigns.
Brands show how to do Twitter community management
A number of brands teamed up for a brilliant Twitter conversation last week, all kicked off by Tesco mobile. They received the following from a fan:
They responded with the following, starting off a conversation:
Yorkshire Tea then got involved:
It ended up with plenty of other brands, including Jaffa Cakes, Cadbury and Phileas Fogg. The whole thing received a fair amount of press coverage, and shows the power of good community management.
Sachin Tendulkar posts most ever RTed tweet in India
Indian cricket legend Sachin Tendulkar retired last week and ended up posting India’s most RTed tweet of all time. To date, it’s received over 16,000 RTs and 10,000 favourites.
Marketing Magazine recently published an article by me on the importance of social in mobile. They’ve been kind enough to let us reproduce it in full below:
So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now decided that a native app is the way forward. You have answered all your marketing questions, you know the target market segment and maybe even have a brief idea about what your app will do… So what’s next? Social integration of course!
For some, social sharing for mobile apps may seem like a joke at first. In the past many app developers would have laughed at the suggestion that people want to share their experiences of your app through a wide variety of social media streams. In fact, it wasn’t until the release of iOS 6.0 in September 2012 that a native framework was introduced for developers on that platform. Now the question has changed from ‘why social’ to ‘which social streams will work with your app?’
The mobile apps landscape has changed drastically over the years. For the user, an app has always assisted with any number of tasks from finding the weather, or a bus, to dispelling boredom on the commute. That hasn’t changed. But now if your weather app doesn’t provide a way to tell your friends about the weather, share a picture of the latest graffiti on the way to the beach, rate the ice cream peddler’s quality or shoot a stop motion picture of your friend being swept off their feet by a big wave, then it’s hardly a weather app at all! AppZapp is a great example of an app, where users can find out the latest app deals, set up price alerts, share wish lists, ratings and even engage with other users in a community.
Okay, so this is may sound a little blasé, but in truth, social media share-ability in mobile apps helps brands connect with users, users connect with their friends and then, in essence, brands to connect with users’ widespread network of friends, acquaintances and followers. Once brands engage more deeply with their users it is possible to harness greater understanding of what users want, what they need and where brands can improve services to make every experience better. Basically, socialising mobile apps can help brands transform into the companies their users want them to be while engendering a relationship of true trust.
While building engagement through standard channels such as Facebook, Twitter and other social media, it is important to note that these are only one part of the whole conversation. Mobile not only forms an important part of your social ecosystem, by extending your relationship with your customers. It also allows you to reduce exposure to the risks that may occur should changes occur in these channels by giving you an owned digital platform that can be tailored to your needs.
By now, no doubt, you are truly converted to the fact that you need social media to keep both your users and you ‘appy’. So if you are just taking those first few tentative steps, or even if you have a long standing app, take look at any piece of text, image or video and ask yourself: ‘Would I want my other people to see this?’ If the answer is yes, then the next question is how?
It’s Tuesday, you’re on the internet, and this is your mostly social, partially mobile Tuesday Tune-Up…
1. Twitter beat Facebook in Q1 advertising performance
According to a study of 45 billion ad impressions on Twitter and Facebook in Q1 2012, Twitter gets considerably higher CPMs than Facebook.
The main difference between ads on Twitter and Facebook are that almost all Twitter ads appear in user’s streams, whereas Facebook ads appear to the side of the user’s page, perhaps this is no surprise and it underlines why Facebook have been recently pushing their ‘Featured Stories’ ads.
However, another recent study shows that Facebook’s average CPM has risen by 43% over the last quarter.
Remember though, what advertisers want is lower, not higher CPMs, and the accompanying news that the average cost per fan rose by 43% in the same time period is jut as unwelcome.
2. Facebook users tagging their location more
According to a presentation by Facebook product manager, Josh Williams, around a quarter of all users include location information in their updates every month, and they do so an average of 10 times each a month.
With their geo-coding and place editing API now open to third-party developers (including those at Instagram), expect this number to rise significantly.
3. Facebook introduces school-specific Groups
Facebook’s ‘Groups for schools’ allow users with school email addresses to join online communities related to their place of study. This new feature will give students the opportunity to share documents with one another whilst also communicating with class mates.
Not all schools are eligible for this yet, but once they are, individual classes, sports teams and clubs will enable users to join their relevant groups with the possibility to download and share documents.
Although this was already happening unofficially, it will give students more structure to their Groups.
The open question for us here at We Are Social is whether this is a precursor of a larger roll-out to companies and other organisations.
4. Facebook purchase Tagtiles
After having bought mobile sharing app Instagram, Facebook has made a smaller purchase: the Tagtile team and their assets. This mobile-based customer loyalty management startup, is described as ‘helping local businesses identify and engage with customers’.
With Facebook seeming to be establishing a strong-base of mobile-minded ideas, Tagtile, a hardware device that allows individuals to earn rewards after tapping their smartphone against the Tagtile Cube, have said they will not currently be taking on any new customers.
5. Instagram hits 40 million users
Instagram, the photo sharing app that was bought by Facebook last week for $1 billion, has had 10 million downloads in just 10 days, with only 5 million of them on Android.
6. Google+ reaches 170m users, redesigns
Google announced last week that Google+ had reached 170 million users, and released a re-design of the site:
In other news, Google+ updated their site to allow users to include a larger photo, a move which was followed by Facebook just days later.
7. Pinterest beats Twitter and Facebook’s revenue per clicks
According to Convetro CEO Jeff Zwelling, Pinterest represented 17.4% of social media revenue for e-commerce sites in Q1 2012, up from just 1% last year, based on a measure of 40 of Zwelling’s clients sites. They project that Pinterest will stand for 40% of revenue by the end of the year, reducing Facebook’s ‘revenue drive’ to 60% from 86% a year ago.
More importantly, on a revenue per click basis, Pinterest crushes Twitter and beats Facebook by 27%.
8. Tumblr attempt to find money in creativity
Tumblr’s CEO and founder, David Karp, revealed to GigaOm that he hopes Tumblr will make its mark by enabling people to express themselves in a deeper way than other sites that are currently around:
We are one of the few tech companies that cares about creators. We are not trying to build a network but we’re giving people a way to express themselves. I’m hoping in the next one or two years, we will prove we are company that is bent on helping them do great.
Karp also gave a full interview to AdAge, which is interesting to both users and marketers, in relation to the future of the site.
9. Spotify becomes more web-friendly
Spotify, the music streaming service, has plans to spread itsself even further across the web. They are introducing a new feature that will integrate the service, via a “play button” widget, onto web pages. After downloading the Spotify software, you will be able simply press the ‘play’ button and listen for free.
They’ve also teamed up with Tumblr allowing users to post songs, playlists and full albums directly to Tumblr.
They’re also introducing brand apps, with launch parters ranging from AT&T, Intel, McDonald’s and Reebok. AT&T’s “Surround Sounds,” will place songs to the locations where they were written, recorded, played or performed, allowing users to find music by searching maps.
10. Brands try Pinterest competitions
Over the weeks ahead, we’re sure we’ll see more brands trying out Pinterest, and both Harrods and Confused.com have been running competitions this week.
Harrods are inviting consumers to design a mood board for a Jubilee themed window display for a chance to see their window display put into action. Confused.com have encouraged females to submit a picture to a Pinterest board of them in their biggest heels, as part of a ‘Driving in Heels’ campaign which highlights the danger of, surprisingly, driving in heels which are too big.
11. Kentucky Fried Fail
Amidst tsunami warnings in Thailand, KFC Thailand suggested people take cover – but crassly suggested they made sure to stop and pick up their favourite KFC first. Although no tsunami surfaced, KFC were forced to apologise for their misjudged post. Perhaps one they could have chickened out of…
What was the highlight of your social media week? Leave us a comment!