Here are all of the posts in the ‘Uncategorized’ category.

We Are Social’s Tuesday Tune-Up #208

by Ben Cooper

The Facebook updates keep on keepin’ on

With Facebook profile pages still accumulating over four billion views a day, Facebook has decided it’s time for a facelift!

These mainly cosmetic nips and tucks that are headed to mobile profiles are being tested out a smaller group first (iPhone owners in the United Kingdom and California) and will hit our shores at a later stage.

So what are these changes?

  • Profile videos for you, you and YOU!


Why make do with the humble static image when you can GIF it?! Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile.

  • Temporary profile pictures

Want to support your team in the week leading up to the big game, commemorate a special milestone like a birthday or vacation or show off a great #tbt picture? Now you can create a temporary profile picture specifically for those moments and events.

  • Beefed up profile info

Facebook is making space near the top of profile pages for people to say a little bit more about themselves. You can also select a few “featured” photos to put your best visual foot forward when others stop by your profile page… Let a whole new level of Facebook stalking commence!

Twitter to possibly ditch the 140 character limit

Because not everything can be said in 140 characters.

This week, the internet has been a flutter as news broke about Twitter considering dropping the 140-character length restriction. The original report claims that Twitter might release a new product that would “…enable Twitter users to publish long-form content to the service.”

But what does this mean?! Will this be the end of the witty, well thought out short form content that we painstakingly mull over on a daily basis and have grown to love?

The report also indicates that Twitter might rethink how it measures “140 characters,” by excluding things like URLs or usernames from the official count.

Whatever the implementation, it is likely to have a massive impact on how brands use Twitter as a marketing tool. Watch this space…

Facebook page praising teenage Sydney gunman taken down

A page entitled “RIP Farhad Khalil Mohammad Jabar” has been taken down after appearing online yesterday.

The page, labelling Jabar as the “hero of Parramatta” featured memes mocking Prime Minister Malcolm Turnbull and calling for the burning of the Australian flags.

Snapchat Founder Evan Spiegel is world’s youngest billionaire


WARNING: The following may induce immense feelings of inferiority. The youngest billionaire in the world is Snapchat’s 25-year-old chief executive, Evan Spiegel, at $US2.1 billion ($3 billion), Forbes has announced.

Spiegel and his fellow Snapchat co-founder, Bobby Murphy, both made the Forbes 400 for the first time this year, among 25 new entrants. Facebook founder Mark Zuckerberg came in seventh on the list with an estimated wealth of a measly $US40.3 billion… Pocket change really!


On the night of all nights for New South Wales sports mad fans (NRL grand final night) a sexually explicit post from a porn website was apparently retweeted by the NSWRL account.

NSWRL were quick to clear up the mistake, taking the tweet down after a few minutes and saying the account had indeed been hacked.

Sincere apologies for recent unusual activity – our account had been hacked. Normal service now resumed. 

— NSWRL (@NSWRL) October 4, 2015\

But not before being quickly picked up by other Twitter users.

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 SUPER likes for all with Tinder!

Singletons of the world! Go forth and get SUPER LIKING, because we all know there is a big difference between kind of like and super like…

After testing in Australia, the “Super Like” function on Tinder is now available to all.

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So how does one “Super Like”? Easy! If you “Super Like” someone (it’s an upward swipe BTW) that person will see that you like them before they make the decision to swipe left (and never talk to you) or right (live happily ever after). You can only “Super Like” once a day, that way you know the feelings are like, totes legit! Paying Tinder Plus users can “Super Like” a match up to five times per day.

Which leads me ever so subtly to this…

Sizzl – the dating app for bacon lovers

Is your heart achin’ for some bacon? Oscar Mayer has the easy greasy solution for you! It’s a lot like Tinder, but with bacon…


Find your bacon lover with Sizzl.

Check out the hilarious video brought to you by Oscar Mayer.


Is there just too much content?

by Suzie Shaw in Uncategorized


The amount of content being created is increasing exponentially, whereas the amount of human attention is finite.

The consequence? Every day, we are all faced with a barrage of blog posts and articles that we feel we ‘need’ to read. Often we don’t – but we share them anyway. Even though we’ve only read the first two paragraphs, and maybe skimmed the next few.

The entire second half of this post could be complete nonsense, but people will still share it; perhaps just to create the impression that they are smart and read a lot, or perhaps because – to build their own ‘personal brand’ – they feel they need their own steady stream of content.

The reality is, no one nowadays can be on top of everything. Let’s face it, there is just too much content out there.

There are two reasons for this.

First, the content created by professional content creators is now available to the whole world, not just to those in the country of origin.

In the UK, I used to read The Guardian every day. I simply had no access to other quality publications such as The New York Times or The Wall Street Journal.

Today, in Australia, not only do I have access to all of the content being produced in Australia, but I have access to every newspaper and magazine being produced worldwide. Plus of course, all the new online publications that have sprung up.

Secondly, there is of course a huge amount of content being created and shared by individuals. A few stats. 300 million photos a day are being posted to Facebook. 130,000 articles a day are being written on LinkedIn. Over 300 hours of video are uploaded to YouTube every minute.

What this means is that to get noticed, your content has to be truly excellent. It’s that simple… and that difficult.

Content that is mundane simply won’t get read, and won’t get shared. Although, going back to what I said at the beginning of this post, it is also possible that, with a snappy headline, it will get shared, even though it wasn’t read.

Jakob Nielsen’s eye-tracking study from 2008 indicated that less than 20% of the text content is actually read on an average web page. And research by Upworthy carried out last year showed that while most sharing was by those who had read the whole article, the second most was by people who had read only 25% of it.

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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Congratulations! Here’s an Easter egg. Nom nom nom.

We Are Social’s Tuesday Tune-Up #202

by Max Mills

Older social network users prefer tablets over smartphones

It won’t be news to you that most social network users now use mobile devices to stalk their exes, make meaningful connections online, with mobile (including tablets) now accounting for 80% of time spent on social social networks, with 25% year-on-year growth. And as social media penetration creeps closer to EVERYONE ON THE ENTIRE INTERNET (in this case we’re talking about 90% of the US digital media population), new insights show that older users prefer tablets over smartphones.



Facebook Notes is making a comeback

Ever wondered where all those cringey friendship chain questionnaires you filled out on Facebook Notes went to? Yeah me neither. Unfortunately, those notes do still exist and rumour has it that Facebook is revamping its long lost Notes service to take on blogging platform Medium.

Twitter drops the 140 character limit for direct messages

It’s been announced that Twitter will begin phasing in the change over the next few weeks in an attempt to make the private message… [1/3]

…aspect of Twitter more compelling. The social network previously said the new limit would be 10,000 characters. Great for chatty… [2/3]

…Carols, those perhaps wishing to share new creative writing ventures or exchange complex commercial law contracts? [3/3]

Periscope hits 10 million users, with nearly 2 million active daily.

After only four months of sailing on the social seas, Periscope is celebrating 10 million accounts and has announced that as of last week people are watching a staggering 40 years of video a day via their service. Team Periscope also clearly sits in camp ‘view time’ along with YouTube, as opposed to Facebook which puts more emphasis on views.


It claims the team is not motivated by daily active user figures (despite nearing 2 million daily users, as you can see in the graph below).


Old Spice send users on tongue-in-cheek robot Instagram adventure

There are two things my dad swears by: Talcum powder (ew) and Old Spice. Now one of those things has come up with a nifty Instagram platform hack game and the other, is used frequently by him after sports. I know which one’s winning in my book. Try and outwit the robots (and marketing researchers) and whatever you do, don’t drink the lemonade!

Miller Lite targets the men of Instagram with typography

After cleverly identifying that more than 2.6 million photos and videos have been shared on Instagram using the hashtag #typography, Miller Lite used this insight to inform its new campaign on Instagram, the platform that Cris Rivera, Director at Miller Lite, described as ‘quickly becoming guys’ No. 1 social network.’.


Trend Micro wants to know “What’s Your Story?”

We Are Social are proudly sponsoring this year’s “What’s Your Story?” contest from Trend Micro Australia and New Zealand. Running until September 30th, Trend Micro asks entrants from 5 – 12 years old to be funny, be dramatic but most of all, be creative.  This year’s competition theme is “your business is your business” and there are $6,000 in cash prizes up for grabs!

To learn more, review terms & conditions and submit posters and videos, visit the ‘What’s Your Story?’ website at

Indianapolis Colts are first NFL team to bring their kicks to Kik (sorry)

Chasing the teenage audience dream, the American football team Indianapolis Colts have launched a promoted chat in the format of a choose-your-own adventure story about rising through the football ranks from high school player to the pros. Kik is a messaging app, similar to WhatsApp or perhaps Snapchat. Don’t worry if you’ve never heard of it, that’s because you’re old, go have a nice sit-down instead.

🎶Live stream for the rich and the famous🎶: Facebook has just launched live stream

Facebook have just announced a new live stream feature, and to kick off the festivities Arrow’s Stephen Amell and Dwayne ‘The Rock’ Johnson have have each grabbed the camera to showcase the new product. As an extension of the Mentions app, the product is currently only available to celebrities.

With the explosion of live stream products like Meerkat and Periscope, the arrival of Live is perhaps not much of a surprise. However, with the filtered News Feed, the success of Facebook as a real time content platform is still to be seen.

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Kim Kardashian forced to delete morning sickness drug selfie

After recently revealing that she never does commercial deals that force her to make positive endorsements on Instagram, Kim Kardashian has immediately gone and endorsed a commercial product positively. That’s weird, how did that happen?? ($$$).

It was for a morning sickness drug called Diclegis, but the company was forced by the US regulator the FDA to have the post deleted. The Office of Prescription Drug Promotion has ordered that the company needs to send out another post, ideally sent by Kardashian, containing “truthful, non-misleading, and complete corrective messages about the issues discussed … to the audience that received the violative promotional material”. Translation: BAD KIM!


We Are Social’s Tuesday Tune-Up #200

by Cat May in Uncategorized

Australian reality TV <3 Twitter

While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.

Facebook adds Buy and Sell

Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.

Abbott tweets and regrets

We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.

Facebook releases Q2 figures

Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.

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Facebook tests profile tags

Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:

Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.

Instagram ad sales to reach $2bn by 2017

Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.

Twitter releases Q2 data

Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:

In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.

Snapchat continues to update Discover

Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.

The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.

Google ends YouTube and G+ integration

Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Yahoo acquires social shopping site Polyvore

Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.

Talenti’s ‘Flavorize Me’ campaign

Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.


Coca Cola measures happiness of Londoners

This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.

Topshop removes mannequin due to Facebook complaints

An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.

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We Are Social’s Tuesday Tune-Up #195

by Ben Cooper

Snapchat founder: ‘It’s weird when brands act like buddies’


As more and more brands look to Snapchat as a way of connecting to their audience, founder Evan Spiegel believes it’s important for them not to act like they’re people.

Speaking from Cannes Lions festival of Creativity, Spiegel said:

The thing that’s different with brands is that brands maintain the same identity and message for a long period of time, but change how they express it. But people change every day, so if you’re building a product for a brand it fundamentally has to be different than for a person. From a more human level we just think it’s weird when brands try to act like your pal. I mean be friendly, but not a buddy.

International Social Media Day – Put it in your diary folks!


It’s nearly time to pay homage to something very close to all of our hearts… In 2010, Mashable launched Social Media Day to celebrate and acknowledge the important role these tools play in our day-to-day lives.

Whilst everyday is Social Media Day for the majority of us, June 30 marks the sixth-annual official global celebration. Get involved by following @MashableEvents on Twitter for #SMDay updates.


Facebook announces significant updates to Ad Manager, Power Editor

Facebook have announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. The changes are aimed at enabling advertisers to more easily buy, optimise and manage ad campaigns on Facebook. The social network has outlined the changes in a Facebook for Business post, saying:

We want every Facebook advertiser to get incredible value from their ad campaigns, and one way we can help advertisers do that is by offering tools that make ad creation and management simpler. So we revamped both Ads Manager and Power Editor to make it easier to create, optimise and monitor ad campaigns. Starting today we’re rolling out updated versions of both tools with simplified layouts and new features, so advertisers can get more value with less effort on each campaign.


Facebook to order News Feed by time spent on stories

Here’s a sentence I type a lot: Facebook is making changes to its News Feed. This time, it’s based on how long you spend reading a post compared to others. The more time you spend, the higher up similar stories will appear. Here’s the thinking, according to Facebook software engineer, Ansha Yu:

We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them

Facebook Moments looks to unearth phone photos

Facebook has released a new app, called ‘Moments’, for iOS and Android, which helps you organise the hundreds of photos you’ve left on your phone. Using face recognition technology, Moments scans your phone for any images that feature your friends and allows you to sync these to the relevant people with a couple of taps. Nobody’s tagged me in anything yet, but that’s totally cool. I’ve got loads of friends. It’s only a matter of time.

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Brands are getting more social engagement than ever

People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Shareablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and Instagram, concluded that this increase owes more to the number of interactions per post than it does to the total volume of content.

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Social customer service is still below par

Research from Socialbakers that came out last week has found that four in five questions to US companies on Twitter go unanswered. Tut tut. Facebook fared better in that study, with 60% getting a response, but that was contradicted by a study from Locowise. The company found that 87% of Facebook posts on brand pages went unanswered. Even louder tut.

Twitter now autoplays videos and GIFs

Autoplay video is an increasingly common phenomenon in social, so it’s no surprise that Twitter has got in on the act. Both GIFs and videos will now autoplay on the network – for the latter, you enable sound by clicking on the clip. It’s good news for brands, especially as the network has announced a 100% viewability rule for ads, meaning that you only pay for a video ad if it’s 100% in view of the user.


Twitter adds product pages and celebrity collections

Twitter is looking to get more shoppable and has added product pages to support its Buy button. Each one includes multiple tweets, product information and the button itself, as you can see in the below example. The network has enlisted the help of celebrities to promote the move, with ‘collections’ of product pages from the likes of Demi Lovato, LeBron James and the Captain of the USS Enterprise himself, William Shatner.

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Twitter ready for revamp with Project Lightning

Twitter has revealed its plans for the future to Buzzfeed, which involve complete renovation of the platform. ‘Project Lightning’, as it’s been named, is Twitter’s attempt at event-based curation. A revamped Twitter will feature a set of pages about current events, each of which will include instant-load photos and videos, curated by a dedicated editorial team. The content can then be embedded on pages across the web.

Wired has published a piece about what this might mean for Twitter, focussing on the platform’s key function: helping people find out what’s happening. The move could make the network more user-friendly and accessible, allowing it to better fulfil that purpose to a whole host of new users.

Snapchat tests branded geofilters

Snapchat is turning its geofilters into an ad unit. McDonald’s is the first brand to test the feature, paying the network to include a branded geofilter, which Snapchatters can add to images taken in any US McDonald’s outlet.

Pinterest updates search and adds verified users

Pinterest has updated its search feature, making it easier to locate individual users and boards. Pinners and boards are now shown separately from topics, while the new ‘verified users’ feature adds a red tick next to such accounts.

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LinkedIn tests Groups, LookUp and new messages

LinkedIn is testing three new features: Groups, LookUp and a messaging overhaul. The first two are apps; Groups will alert users when messages are posted to groups they belong to, LookUp will allow them to more easily find their coworkers. As for messaging, the network is looking to streamline messages for easier communication on all devices. It’s not yet clear when any of these features will become available, or indeed if all of them will.

Drumstick sponsors Periscope streams for Summer Solstice

Nestle’s Drumstick, an ice cream brand, ran the first ever sponsored Periscope streams, in line with the Summer Solstice. A number of influencers posted streams on their own channels, including the hashtag #ad, which were supported by promoted tweets from Drumstick.