Here are all of the posts in the ‘Uncategorized’ category.

We Are Social’s Tuesday Tune-Up #200

by Cat May in Uncategorized

Australian reality TV <3 Twitter

While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.

Facebook adds Buy and Sell

Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.

Abbott tweets and regrets

We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.

Facebook releases Q2 figures

Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.

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Facebook tests profile tags

Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:

Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.

Instagram ad sales to reach $2bn by 2017

Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.

Twitter releases Q2 data

Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:

In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.

Snapchat continues to update Discover

Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.

The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.

Google ends YouTube and G+ integration

Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Yahoo acquires social shopping site Polyvore

Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.

Talenti’s ‘Flavorize Me’ campaign

Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.

Flavorize

Coca Cola measures happiness of Londoners

This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.

Topshop removes mannequin due to Facebook complaints

An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.

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We Are Social’s Tuesday Tune-Up #195

by Ben Cooper

Snapchat founder: ‘It’s weird when brands act like buddies’

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As more and more brands look to Snapchat as a way of connecting to their audience, founder Evan Spiegel believes it’s important for them not to act like they’re people.

Speaking from Cannes Lions festival of Creativity, Spiegel said:

The thing that’s different with brands is that brands maintain the same identity and message for a long period of time, but change how they express it. But people change every day, so if you’re building a product for a brand it fundamentally has to be different than for a person. From a more human level we just think it’s weird when brands try to act like your pal. I mean be friendly, but not a buddy.

International Social Media Day – Put it in your diary folks!

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It’s nearly time to pay homage to something very close to all of our hearts… In 2010, Mashable launched Social Media Day to celebrate and acknowledge the important role these tools play in our day-to-day lives.

Whilst everyday is Social Media Day for the majority of us, June 30 marks the sixth-annual official global celebration. Get involved by following @MashableEvents on Twitter for #SMDay updates.

 

Facebook announces significant updates to Ad Manager, Power Editor

Facebook have announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. The changes are aimed at enabling advertisers to more easily buy, optimise and manage ad campaigns on Facebook. The social network has outlined the changes in a Facebook for Business post, saying:

We want every Facebook advertiser to get incredible value from their ad campaigns, and one way we can help advertisers do that is by offering tools that make ad creation and management simpler. So we revamped both Ads Manager and Power Editor to make it easier to create, optimise and monitor ad campaigns. Starting today we’re rolling out updated versions of both tools with simplified layouts and new features, so advertisers can get more value with less effort on each campaign.

 

Facebook to order News Feed by time spent on stories

Here’s a sentence I type a lot: Facebook is making changes to its News Feed. This time, it’s based on how long you spend reading a post compared to others. The more time you spend, the higher up similar stories will appear. Here’s the thinking, according to Facebook software engineer, Ansha Yu:

We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them

Facebook Moments looks to unearth phone photos

Facebook has released a new app, called ‘Moments’, for iOS and Android, which helps you organise the hundreds of photos you’ve left on your phone. Using face recognition technology, Moments scans your phone for any images that feature your friends and allows you to sync these to the relevant people with a couple of taps. Nobody’s tagged me in anything yet, but that’s totally cool. I’ve got loads of friends. It’s only a matter of time.

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Brands are getting more social engagement than ever

People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Shareablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and Instagram, concluded that this increase owes more to the number of interactions per post than it does to the total volume of content.

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Social customer service is still below par

Research from Socialbakers that came out last week has found that four in five questions to US companies on Twitter go unanswered. Tut tut. Facebook fared better in that study, with 60% getting a response, but that was contradicted by a study from Locowise. The company found that 87% of Facebook posts on brand pages went unanswered. Even louder tut.

Twitter now autoplays videos and GIFs

Autoplay video is an increasingly common phenomenon in social, so it’s no surprise that Twitter has got in on the act. Both GIFs and videos will now autoplay on the network – for the latter, you enable sound by clicking on the clip. It’s good news for brands, especially as the network has announced a 100% viewability rule for ads, meaning that you only pay for a video ad if it’s 100% in view of the user.

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Twitter adds product pages and celebrity collections

Twitter is looking to get more shoppable and has added product pages to support its Buy button. Each one includes multiple tweets, product information and the button itself, as you can see in the below example. The network has enlisted the help of celebrities to promote the move, with ‘collections’ of product pages from the likes of Demi Lovato, LeBron James and the Captain of the USS Enterprise himself, William Shatner.

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Twitter ready for revamp with Project Lightning

Twitter has revealed its plans for the future to Buzzfeed, which involve complete renovation of the platform. ‘Project Lightning’, as it’s been named, is Twitter’s attempt at event-based curation. A revamped Twitter will feature a set of pages about current events, each of which will include instant-load photos and videos, curated by a dedicated editorial team. The content can then be embedded on pages across the web.

Wired has published a piece about what this might mean for Twitter, focussing on the platform’s key function: helping people find out what’s happening. The move could make the network more user-friendly and accessible, allowing it to better fulfil that purpose to a whole host of new users.

Snapchat tests branded geofilters

Snapchat is turning its geofilters into an ad unit. McDonald’s is the first brand to test the feature, paying the network to include a branded geofilter, which Snapchatters can add to images taken in any US McDonald’s outlet.

Pinterest updates search and adds verified users

Pinterest has updated its search feature, making it easier to locate individual users and boards. Pinners and boards are now shown separately from topics, while the new ‘verified users’ feature adds a red tick next to such accounts.

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LinkedIn tests Groups, LookUp and new messages

LinkedIn is testing three new features: Groups, LookUp and a messaging overhaul. The first two are apps; Groups will alert users when messages are posted to groups they belong to, LookUp will allow them to more easily find their coworkers. As for messaging, the network is looking to streamline messages for easier communication on all devices. It’s not yet clear when any of these features will become available, or indeed if all of them will.

Drumstick sponsors Periscope streams for Summer Solstice

Nestle’s Drumstick, an ice cream brand, ran the first ever sponsored Periscope streams, in line with the Summer Solstice. A number of influencers posted streams on their own channels, including the hashtag #ad, which were supported by promoted tweets from Drumstick.

 

 

We Are Social’s Tuesday Tune-up #189

by Harriet Lane

Cadbury and Vegemite’s food mash up
Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been about how wacky the flavour will actually be… Get ready for its’ official launch on 1 June. Limited edition though, better be quick!

Cadbury Dairy Milk Vegemite chocolate

Snapchat launches video ads
Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon…

LinkedIn introduces analytics tool
LinkedIn has added a number of new features in recent years to enhance its offering, most notably a publishing platform which allows users to write and share blog posts about their industry or working lives. This week, LinkedIn announced this feature is getting an update in the form of an analytics tool to allow authors to better track the traffic their posts receive. Content creators will be able to see demographic information of their readers, as well as who liked and shared their posts.

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Enter Instagram competition to win a weekend in Canterbury
Instagramers, bloggers, this is for you! Christchurch tourism is using Instagram images in their latest digital campaign to showcase the South Island region. The month-long campaign called ‘Can Do in Canterbury’ will illustrate the experiences available in Christchurch and Canterbury through videos and images from bloggers and instagramers who have recently visited the region. And yes there is a prize: a weekend in Canterbury with two $500 Jetstar vouchers and a five-day car hire up for grabs. Also, the winning entry will be turned into a “personalised speed reading video” to be pushed out through the tourism board’s social channels. Not bad right?

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Google+ launches ‘collections’ feature
The Google-owned social network Google+ has launched a new feature, ‘Collections’. It will allow users to curate and collect content around a chosen topic or interest, in a similar style to a Pinterest board. The company says the decision to launch the feature came from observing user behaviour; people were connecting around shared interests and wanted a better way to organise content relating to these. Early testers have created collections about video games, make-up and hacks.

Instagram reaches 5 million monthly users in Australia
At a recent event for digital agencies, Facebook/Instagram have released some new statistics on the number of users. 5 million right? That represents over 30% growth in the last 12 months. Not bad compared to Facebook’s prized messaging app – WhatsApp – that currently has half that amount of users. No doubt that figure will show some mercy and continue to grow along side Instagram.

Making milk a digital brand for Mother’s Day
The California Milk Processor Board, who brought us the well-known ‘Got Milk?’ campaign from 1993, has launched a modern-day celebration of milk and its association with Mums. #SongsForMums campaign ran this Sunday for Mother’s Day, asking fans to tweet the reason they loved their mum using the hashtag to receive a personalised short song response. They even recruited Ray Parker Jr. of Ghostbusters theme song fame to record the song clips, which were uploaded to SoundCloud and then pushed to social media.

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Fisher Price creates awards to celebrate Mums
Also this Mother’s Day, Fisher Price gave fans a different way to show appreciation for their Moms in the form of #TheMOMMYS, a global parenting online awards festival. Fans could champion their deserving Mums by virtually nominating them via Twitter or Facebook and then choosing one of six toy-like 3D printed trophies to share.

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UK Brands keep it quiet on Election Day
Last week was the general election in the UK, but unlike most trending topics on Twitter, brands pretty much steered clear of the conversation. With politics such a controversial topic, it’s a sensible move by UK brands to stay quiet. However, that’s not to say a few didn’t have a go:

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3 things to know about the new Facebook Algorithm

by Cristina Forlani

Unless you’ve been living under a rock, you’ve probably heard about Facebook’s algorithm change.

The tireless team at Facebook is “always looking for ways to optimize how content is discovered and consumed” in order to show users what really matters to them in their News Feed.

The aim is to serve users with “the right mix of updates from friends and public figures, publishers, businesses and local organizations”.

Facebook - We Are Social - Cristina Forlani

What are the changes and what they mean for users and brands?

  1. More content from the same friends and pages

In order to improve the experience for people who don’t have a lot of content to see in the News Feed, Facebook will allow users to see multiple posts from the same friend or page in a row.

This is a good opportunity for brands: they need to understand how to optimize their frequency of posting, always maintaining high quality standards for each content piece.

  1. Friends come first

FOMO? Not anymore. Content posted by friends will now have greater priority and be displayed higher up in the News Feed. Which means, content shared by brand pages will be shown less prominently, or in a lower position.

In this scenario, creating content that people would share will be even more important: it would be a chance for brand to be displayed at the top of users’ News Feed.

However, at the same time, Facebook is testing a new feature for its mobile app, which will allow users to choose which friends and pages will appear at the top of their News Feed. If this feature will be rolled out people will be able to pick what they want to see in a prioritised section atop their feed.

  1. Less engagement stories

According to Facebook, users “don’t enjoy seeing stories about their friends liking or commenting on a post”.

Users will see more updates from friends and pages they follow directly, and fewer stories related to third-parties engagements. This will allow brands to establish a more direct interaction with users who will like their content directly, not via a medium friend.

On the flip side, brand pages won’t be able to count on organic reach generated by users liking or commenting on their posts anymore.

How all this is going to affect the organic reach, already suffering – around the 2% mark? Cryptically, Facebook says that the impact “will vary considerably depending on the composition of your audience and your posting activity”.

However, with more than 1.44 billion monthly active users, Facebook remains a network that most of the brands can’t turn their back on. To succeed on this channel, marketers need to know more about the users they want to involve in the conversation.

This will allow brands to create insight-driven quality content, to be distributed with the right frequency at the most convenient time, and to amplify it strategically through a meticulous media targeting in order to serve it to the right audience, based on their interests.

Once again, this new update challenges marketers to reevaluate their social strategy at a broader scale, understanding why and how people connect, share, have conversations and influence, creating value for brands and their stakeholders.

This is what we call Social Thinking.

It requires a totally new perspective, which shouldn’t be platform-focused, but people-focused: knowing and understanding people’s interests and social behaviour inside out is the key to define an effective social strategy, able to drive real business value.

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We Are Social’s Wednesday Wrap-Up #188

by Cat May in Uncategorized

Twitter hosts Gif booth at the Logies

Having debuted their Gif booth on The Today Show last week, Twitter and TV Week took it to the Logies on Sunday night to share TV’s finest talents with their social audience.

Instagram launches @music

Instagram has created a feed called @music dedicated to exploring music from around the world. Expect to see musicians from a different perspective as they share snaps from their daily lives.

@TwitterFood makes everyone hungry

Twitter has created @TwitterFood to share tweets about meals, recipes and dining experiences. There’ll be tweets from chefs and food fans alike so get ready to see a feed full of #foodporn. We’re hungry just thinking about it.

More US internet users are mobile-only than desktop-only

The number of US mobile-only internet users has overtaken its desktop equivalent for the first time ever. The former camp now sits at 11.3% to the latter’s 10.6%.

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Facebook brings video calls to Messenger

Facebook has added video calling to its standalone Messenger app. The feature, available in the UK, USA, Canada and 15 other countries, will work on mobile connections from 3G to LTE.

Buy promoted tweets and Google ads together

Twitter and Google have formed a partnership that will allow users of Google’s ‘Double Click Bid Manager’ to purchase promoted tweets along with Google ads. This marks yet further interaction between Twitter and Google, which has already given greater prominence to tweets in search results.

Twitter purchases TellApart

Twitter has bought ad retargeting company, TellApart, a move that comes with ‘cross-device’ expertise. This ability, combined with Twitter’s huge amount of login data, could prove lucrative, particularly when Twitter’s ‘buy’ button is thrown into the mix.

Meerkat distances itself from Twitter

Meerkat has added Facebook support in the latest version of its iPhone app. The move clearly shows an attempt to distance itself from Twitter, which has removed the app from its social graph since the launch of its rival streaming app, Periscope.

Absolutely Anything trailer to debut on Snapchat

Absolutely Anything, the British comedy that marks Robin Williams’s final on-screen performance, is set to debut its trailer on Snapchat’s Discover platform. Lionsgate, the company behind the film, has said that it will be looking at further Snapchat promotion closer to the film’s release.

Lego gets kids to invent the kronkiwongi

Lego has launched a Facebook campaign asking children to create an imaginary character called a ‘kronkiwongi’ and encouraging parents to upload their children’s creations. We’re not sure about you, but we think it looks exactly like this.

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#DoritosRoulette on Periscope

Doritos has launched its ‘Roulette’ bags, in which one of every six crisps is incredibly spicy, in the US. To celebrate, it has created #DoritosRoulette on Pericope; all viewers are eligible to win prizes, which will depend on where a roulette wheel lands in the live gameshow.

Watching boxing on Periscope

Mashable has released a piece about watching the Pacquiao-Mayweather fight on Periscope, in which it discusses how numerous streams were available, how many were shut down and how it created a unique watching experience. It raises a number of questions about both social viewing and piracy, which are well worth considering as we move into an increasingly mobile and digital world.

Facebook responds to Nepal earthquake

After the tragic news that an earthquake had hit Nepal last week, there was at least some comfort to be taken in the heartwarming worldwide response. Facebook was a part of this, adding a ‘donate’ button to the top of users’ News Feeds and promising to match donations up to $2m. In two days, it had raised $10m.

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Child is born

Last week, despite it being the 21st Century, a princess created another princess. Of course, brands were keen to get involved.

 

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