Here are all of the posts in the ‘Uncategorized’ category.

We Are Social’s Tuesday Tune Up #187

by Abrye Redeker

The Apple Watch is a smash

The Apple Watch was released in Australia on Friday 24th April. Presumably, on Friday afternoon the smashes began. Real world conditions indicate consumers need to treat the watch as carefully as your phone.

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Facebook Messenger set to roll out Video chat 

A new iOS and Android update will allow users to video chat via the app. The feature is coming to 18 markets around the globe at first, Asia-Pacific countries are absent from the initial roll out.

The nail in the coffin of organic Facebook reach?

Facebook has announced three key updates to its News Feed:

  1. It is relaxing the rule that stops users seeing multiple posts from the same source multiple times in a row.
  2. Content from friends that you care about (or regularly interact with) will appear higher.
  3. Stories about friends liking or commenting on content from outside your network will appear lower.

It’s the latest chapter in the story of declining organic reach on the platform and point three in particular may mean a further reduction; Facebook is continuing its metamorphosis into an entirely paid channel for brands. Indeed, analysis by Locowise has concluded that organic reach is as low as 2.27% for pages with over one million likes. Brands are attempting to counter this by posting more and post frequency has increased 31% year-on-year for Q1 2015, according to Adobe Digital Index, in a study that also states organic impressions are down 35% in the same period, while paid are up 8%.

Facebook reveals Q1 2015 figures

It might not come as a surprise, after a story about the importance of paid media on Facebook, to learn that the network’s ad income continues to skyrocket. In Q1 2015, Facebook announced total revenue of $3.54bn (a 42% year-on-year increase), of which $3.3bn came from ads (up 46%). Mobile ad revenue accounted for 73% of that, compared with 69% in Q4 2014. But this doesn’t mean we’re being served more ads. In fact, in the same period, the number of ads has decreased by 62% – it’s the cost per ad that’s gone up, by a huge 285%.

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None of this would be possible without an enormous user base, of course. In the first quarter of 2015, Facebook had 1.44 billion monthly active users (up 13% year-on-year). Of the 1.44 billion, 65% use the platform every single day…

Facebook the clear leader for social logins

It’s been a really good week for Facebook stats-wise. The network retains its title as social login leader, according to two separate studies. Gigya said that Facebook accounted for 63% of all Q1 2015 social logins, with Google+ in second at 21%. LoginRadius put the figures at 72% and 20% for Facebook and G+ respectively.

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Facebook says ‘Hello’

So Facebook Home didn’t work out. That’s not stopping Zuckerberg trying to work his way into the smartphone market with Facebook Hello, a new replacement for the Android dialler. It’s not as all-encompassing as Home, but allows users to mine social data for contacts and caller ID details, make calls over WiFi and move conversations to the Facebook Messenger app, among other things.

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WhatsApp voice calling comes to iPhone

iPhone users: WhatsApp voice calling is here. The feature, already available on Android, is included in the latest app version, which also adds improved sharing features and a quick camera button in chats.

Twitter shows off its new Highlights

Android users: your iPhone rivals may have caught up with WhatsApp voice calling, but there’s a brand new Twitter feature just for you. It’s called ‘Highlights’ and sends a twice-daily push notification with a roundup of the day’s best tweets.

Twitter allows users to opt-in to universal DMs

Not getting enough Twitter DMs? Fear not, you can now opt in to allow anybody to DM you, regardless of whether you follow one another or not. The feature will allow brands to receive DMs without having to follow customers first, useful for those who use Twitter for customer service or to exchange private information.

Pinterest to become more brand-friendly

Pinterest has created a new programme that allows certain marketing tech companies to offer account management tools to brands. It hopes that this will make it easier for brands to post to the platform organically and, subsequently, to promote these organic posts.

It’s 10 years since the first YouTube video

They grow up so fast! It’s been 10 whole years since YouTube co-founder, Jawed Karim, posted the first video to the site. Here it is, in all its glory.

Social apps on Apple Watch

Planning on buying an Apple Watch? Have a quick look at what your favourite apps look like first. Below we have Twitter, Instagram and Yelp.

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NHL bans Periscope and Meerkat

The National Hockey League (NHL) has banned Periscope and Meerkat from its arenas, to prevent users from live-streaming games to their friends elsewhere. It’s a move we may expect to see replicated elsewhere, especially by organisations that are particularly protective of live content.

Airbnb to use Instagram carousel ads

Airbnb has become one of the first brands to employ Instagram’s carousel ads, which allow advertisers to include multiple images and a link. It’s doing so as part of its ‘Never a stranger’ campaign, which includes the below video slot.

Instagram ad series for acne medication

Over-the-counter acne medicine Benzac has commissioned an Instagram ad campaign, which takes the form of a series. In 22 parts, it focuses on the lives of high-school friends and their struggles with acne.

Choose your own Instagram adventure

The Toronto Silent Film Festival has created a choose-your-own adventure out of Instagram videos. Starting with a fight scene, the film compiles clips from a number of the movies on show at the festival.

Age UK launches ‘no friends’ campaign

Age UK has responded to Facebook’s ‘friends’ poster campaign with ‘no friends’, which looks to highlight the problem of loneliness among old people.

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Hey hey hey hey, post tweets everyday

Brands dipped into stoner humour for 4/20, the annual celebration of cannabis that takes place on 20th April. Here are a couple of examples.

No action on Guinness tweet

Guinness escaped action last week after a complaint about one of its tweets, below, which was accused of implying that alcohol could improve your week. As the image included the brewery and no alcoholic drinks, it was deemed acceptable by the UK’s Advertising Standards Agency.

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Political parties not yet nailing social

In case you haven’t heard, there’s an election coming up in the UK. Social media is a huge battleground for the hopeful parties, but their strategy leaves much to be desired, as We Are Social’s own Paul Greenwood discussed with Yahoo News.

I think it’s a huge missed opportunity. A huge proportion of the electorate are disillusioned and apathetic and don’t vote, and it’s mostly the young ones. They are all spending a lot of their time on social. If someone had one good idea about how to reach out to them and talk to them in a language they understand, how to make politics relevant to them on social, it would be huge. But I’m not seeing that.

We Are Social’s Tune Up #184

by Abrye Redeker

Landmark win for ‘Dallas Buyers Club’

Australians who pirated the movie Dallas Buyers Club may be in trouble. A Federal Court judge  ruled in favour of Voltage Pictures and has ordered several Australian internet providers to share the personal details of 4,726 customers. The customers on the list allegedly seeded the movie on BitTorrent.      

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Australian Taxi vs. Uber War

A competition review has heated up the battle between Uber and the taxi industry in Australia. The Competition Policy Review by Ian Harper highlighted the increasing costs and lack of innovation due to taxi regulation in Australia. Will Australian regulation be able to adapt to change? Uber is  one of many major rideshare apps to enter Australia, with several more waiting to step into the market.

The reach and engagement of US social

comScore has released its 2015 US Digital Future in Focus report, which analyses the reach and engagement of major social networks. Facebook is, quite literally, off the charts, at least in the case of the below graph. It reaches 81% of the total digital population and amasses 230bn minutes of engagement; Instagram follows in the latter category with 122bn, while Google+ is runner-up for reach at 38%.

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Choose your preferred page audience on Facebook

Some Facebook page admins are seeing the option to designate a ‘Preferred Page Audience’. The feature, which has reportedly been on trial since February, allows an audience to be selected by location, interests or age, making it more likely that the page will be shown to the most relevant people.

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Facebook launches Riff

Facebook wants people to create collaborative videos with its new app, Riff. The brand new offering allows users to shoot a video of up to 20 seconds, give a title instructing others what to do and watch as their friends’ clips join together to create a unified video.

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Tinder’s first video ads

Tinderers! Your right-swiping finger is set to get a brief rest, as the app has launched its first video ads. Initially these are US only, in partnership with Bud Light; Tinder’s trying a number of different video lengths.

NY auto show is a hotbed for live streaming

Both Meerkat and Periscope are already taking off with major brands, nowhere more than at New York’s auto show. A total of four new cars were revealed across the two platforms; Mercedes on Meerkat, Jaguar and Nissan on Periscope and Toyota on both.

Chevrolet makes the #BestDayEver out of April 1st

The folks over at Chevrolet had had enough of April Fools’ Day pranks, so they decided to transform April 1st into the #BestDayEver. In conjunction with comedy network Jash and a host of influencers and celebrities, from Manchester United FC and Olivia Wilde to Tyler Oakley, the auto brand set up positive pranks for unsuspecting Americans, including makeovers, free pizza and a live Kelly Clarkson gig.

Poltergeist scaring Twitter with #WhatAreYouAfraidOf

Fox is promoting its new horror film, Poltergeist, by asking Twitter users #WhatAreYouAfraidOf. The movie studio is replying to people who use the hashtag with custom images, gifs and videos created from the film. If you’re a big fan of horrifically scary clowns, then definitely watch the example below.

Dress gets promoted by 50 Instagrammers

Fashion retailer Lord & Taylor got 50 Instagram influencers to wear the same dress. Aside from making for a very awkward party, the move was clearly a success, as the dress sold out straight away. It’s an interesting piece of influencer engagement, but one that has raised questions in a piece by Digiday. The article argues that a number of the posts were not properly disclosed as per FTC guidelines and goes on to suggest that, should bloggers and other online influencers become too ready to mix sponsored content with their own, it may lead to a breakdown of the relationship between creators and their audiences.

Hellmann’s turns fan comment into TV ad

What do you get when a Facebook fan says your product is the best thing ever created? You use it as the cornerstone of a £15m campaign, obviously. Hellmann’s features a fan comment as the tagline of its new TV ad, which compares its mayonnaise to the lightbulb, roller coaster faces and the internet.

Clarks creates WhatsApp campaign for desert boots

Clarks Originals has launched a WhatsApp campaign to celebrate the history of its desert boots. Users can add three different accounts to get updates about different subcultures to whom the boot has been important: mods, rudeboys and ‘the enraged’. In other news, I’m literally wearing a pair of Clarks desert boots right now. They’re black suede.

RBS chairman leaves his job after Snapchat debacle

A dad sends selfies to to his daughter via Snapchat, she then uploads them to Instagram. It’s a wonderfully cute story for the 21st Century. Unless, of course, you’re RBS chairman Rory Cullinan, who has left the bank just weeks after his ‘bored at work’ snaps were discovered by the national media. The perils of screengrabs, eh?

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We Are Social’s Tuesday Tune Up #182

by Dhanuj Selvaraj

Happy Netflix day!
It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a worldwide impact as shown below.

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Ahead of the launch party, the Netflix cast are in town. Over the weekend YouTuber Natalie Tran took over Netflix’s Instagram channel whilst taking the cast around the Sydney landmarks.

Pay your friends through Facebook
Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though sadly not the snooker legend).

Facebook to beef up Messenger
Inspired by the likes of WeChat and Line, Facebook is planning to expand its Messenger app into a platform that does more than facilitate conversation. The first step is finding ways for third parties to build on Messenger, though we’ll be expecting further moves in the future.

Youtube replaces Annotations with Cards
YouTube is replacing ‘Annotations’, which allow creators to add clickable overlay to videos, with a new feature: ‘Cards’. The updated system benefits from mobile optimisation and a new visual style; cards will appear to the right-hand-side of the video, and can include different images/text depending on which card is used. The six announced thus far are: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.

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LinkedIn acquires ‘Careerify’ startup
LinkedIn has purchased Careerify, a startup that creates software to aid the hiring process. Careerify uses connections across social networks (LinkedIn, Twitter and Facebook) to automatically discover potential ‘recommendations’ for an open position. As LinkedIn looks to use data to create connections between users and potential jobs, the move could prove very useful.

Jameson lauds the shot for St. Patrick’s Day
Last week was St. Patrick’s Day, in case you’ve forgotten (for whatever reason). Jameson Irish Whiskey used #LongLivetheShot as the basis for a multidimensional social campaign during and after the event, involving a feature called ‘Shots Eye View’ that asked for pictures through the lens of a whiskey glass, videos that celebrated bartenders and geotargeted location-specific Facebook ads.

Red or brown? Heinz and We Are Social settle the debate
Heinz and We Are Social are determined to find the answer to the age old question: Tomato Ketchup or HP Sauce? The FMCG brand is pitting two of its products against one another in a content-led campaign that includes propaganda from both sides, driving to a vote on a dedicated microsite.

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Tinder bot promotes sci-fi AI film
Ex Machina, a sci-fi film about artificial intelligence, has been using Tinder as part of its promotion. Users who match with ‘Ava’, whose profile picture shows the film’s star, Alicia Vikander, end up conversing with a bot that asks a series of odd questions. She then says ‘you’ve passed my test’ and links to an Instagram account for the film. Alan Turing, eat your heart out.

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We Are Social’s Tuesday Tune Up #181

by Max Mills

Brands post more on Instagram than Facebook

As organic reach on Facebook reaches an all time low, brands are turning to Instagram. A new study has shown that the world’s top 250 brands post on average 9.3 times a week to Instagram, but only 8.8 times to Facebook. Recently topping 300 million active monthly users, Instagram is proving to be an attractive place for brands, not least because all content posted will reach every single fan’s feed.

Facebook to provide topic data to brands

Through a partnership with DataSift, Facebook will now offer brands an insight into who is talking about what on the platform. This aptly named ‘topic data’ will include the demographics of people discussing a given topic, the specific things spoken about within it, such as brand names or products, and even the sentiment of the discussion. Advertisers will also be able to filter by the location and demographic information of the people within the conversation.

Twitter adds two new features for advertisers

This week, Twitter has launched a new analytics home page and in-tweet promotion feature, to make it even easier for brands to promote themselves on the platform. The analytics home page will provide a holistic view of tweet activity, such as how many people have seen your tweets, mentioned your username and shared your links. Also updated is the ‘quick promote’ feature which can now be done directly from a Twitter profile rather than through the analytics tool.

Twitter experiments with TV timelines

As the popularity of second-screening during live TV grows, Twitter is experimenting with ways of making this experience easier and more enjoyable for users. The new feature would track when users are talking about or searching for a particular programme and offer them the option to try out the show’s dedicated timeline. If the user accepts, they would see a new Twitter interface showing three column feeds (highlights, media and all) helping audiences to delve deeper into TV conversations and the promise of more eyes on your hilarious X Factor tweets.

Date with Ex Machina

The users of Tinder at SXSW saw a new arrival, an attractive 25-year-old named Ava. However, the furious right-swipers of SXSW may have come up disappointed. The profile was actually that of Swedish actress Alicia Vikander, who plays artificial intelligence in the film, with interaction driven by a bot inviting users to the @meetava Instagram page. The clever campaign was a novel use of a hard-to-crack platform and a fitting approach for a film about a robot trying to understand what it is to be human. It is unsure whether the crestfallen bachelors of SXSW will agree however.

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Twitter buys live video app, Periscope

Its been confirmed that Twitter has acquired Periscope, a beta stage startup that lets users “explore the world in real-time through someone else’s eyes”. The move into live video is an obvious one that fits seamlessly with the real-time news element of the platform as well as their current focus on video content. The deal has come at a time when Meerkat, a similar live streaming video app, has gained a lot of traction. But, Twitter might have put a stop to Meerkat’s exponential growth by cutting access to the platform’s social graph, essentially making Meerkat users build their own following from scratch rather than using the fan base they have already acquired on Twitter.

YouTube launches 360-degree video

YouTube makes the first steps towards a virtual reality offering by introducing 360-degree videos. The videos can be watched through a browser, but also on mobile, with the android app allowing users to change the viewing angle based on where the phone is pointing. This feature means the android mobile app can be used with a Google Cardboard headset. YouTube have uploaded a playlist of the first 360-degree videos that are available.

Alibaba invests in Snapchat

Chinese e-commerce group, Alibaba has invested $200m into Snapchat. The deal pushes the value of the four-year-old photo-messaging app to an impressive $15 billion, putting it in the top ranks for privately-held start-ups. Snapchat is currently blocked in China, so it is still unclear of Alibaba’s plans for the app.

Apple buys all Twitter ad space for smart watch launch

In a bid to stop rival brands hijacking conversation around the Apple Watch unveiling, the technology giant bought out Twitter ad space on the day of the launch. Firstly with a promoted trend around the ‘Apple event’, but also with promoted tweets linked to all keywords associated with Apple and watches. The move follows on from last year’s iPhone 6 launch, where Samsung managed to steal much of the Twitter conversation.

Brands bid for attention during Apple Watch launch

Of course, that didn’t stop brands trying to join the conversation, so here’s our pick of some of the best and worst attempts…

We Are Social’s Tuesday Tune Up #177

by Shannon Andreucci

Apply for a scholarship in a Tweet

Online business education provider, BSchool is encouraging people to apply for its scholarship program in 140 characters or less through a new Twitter campaign called #TweetScholar.

LinkedIn Is Making Sweeping Changes

The LinkedIn developer platform is undergoing changes to weed out third party products. The change will remove any product they deem poor quality or competitive to LinkedIn.

Real time storm tracking

As the Northern Territory braces for Cyclone Lam, Aussies are using the hashtag #cyclonelam to track the impending storm. Everyone from news and emergency services, to individual twitter users are joining the conversation as they track to storm in real time.

Twitter engagement for big brands is up

Big brands are receiving more engagement Twitter, according to Simply Measured’s research into Interbrand’s 100 Best Global Brands and their Q4 2014 performance. On average, Twitter engagement increased by 105% year-on-year, while per-tweet interactions jumped from 91 to 168 in the same period.

Facebooks ads will be scored on relevance
Facebook is going to start scoring ads based on how relevant the platform thinks they are. It has devised a scale that gives each ad a figure from 1-10, based on a set of positive measurements (views, shares, clicks) and negative ones (hides, the number of times a piece is reported as spam). Facebook’s algorithm chooses which adverts to show to people based on a number of factors, including the amount bid and its relevance. High relevance could therefore compensate for a low bid, potentially making ads cheaper.

Facebook wants cinemagraphs
Cinemagraphs are a type of GIF that keeps the moving element to a minimum and look REAL pretty, as you can see below. Now, Facebook is encouraging brands to use the format, in keeping with its and Instagram’s autoplay feature.

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Facebook ‘legacy contacts’ can manage accounts after your death
Facebook is allowing US users to designate a ‘legacy contact’ to manage their account once they have died. The contact has various permissions, including the ability to send a final post on the behalf of their deceased friend/family member, manage friend requests, update cover/profile pictures, archive content and download old posts and photos. They will not have access to private messages or the ability to amend old content.

Twitter is buying Niche
Twitter is looking to make money using the people who have become famous on Vine. The company is purchasing Niche, a talent agency that acts as a middleman between said celebrities and brand advertisers. The deal is said to be worth between $30m and $60m.

Twitter adds Cricket World Cup feature for India
Twitter has added a new feature for the Cricket World Cup, especially for India. Anyone with a smartphone or feature phone can opt in to receive tweets related to popular games, whether or not they have an account. Users can phone a number, hang up, then receive a set of tweets as text messages, from both the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI).

Pinterest shuts down affiliate e-commerce, preparing for a buy button?
Pinterest is planning on launching a buy button, according to Recode. The tech publication’s sources claim that the feature will arrive within three to six months, although it admits that a Pinterest spokeswoman declined to comment. Nevertheless, this news comes in the same week that the platform has decided to shut down any unauthorised e-commerce by affiliate networks, potentially in preparation for the move.

Download apps from Pinterest on iPhone and iPad
Pinterest has announced a partnership with Apple that will allow iPhone/iPad users to download other apps from within the Pinterest iOS app.

Snapchat Our Stories for locals
Snapchat is trialling a feature that adds localisation to ‘Our Stories’. Last Friday, it ran a feature called ‘TGIF in LA’ that only pulled together Snaps from Los Angeles and showed them to people in the area.

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Sky gets involved with Snapchat’s Discover
Sky News and Sky Sports are to become the first UK and Ireland-specific contributors to Snapchat’s ‘Discover’ feature. The publishers will post around five to 10 pieces of content a day, which will disappear at the end of the 24-hour window.

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adidas sets up private Twitter conversation with Karim Benzema
adidas has become the first major brand to use Twitter’s group direct messages in its marketing. The sportswear giant chose three fans, who had been the most engaged with its #ThereWillBeHaters campaign, to take part in a private conversation with Real Madrid star, Karim Benzema.

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Topman and Ghostpoet launching new YouTube video 

Topman has set up a new music project on YouTube, called #Openshoot. Topman fans will have the opportunity to submit creative ideas (videos, illustrations, photos) for a new single by British singer Ghostpoet, submitting them via the Topman website or by using the hashtag on Instagram or Twitter. Topman will then create a YouTube video incorporating the best ideas and publish it on its YouTube channel.

Oreo tells Valentine’s Day stories 
Oreo created a set of short YouTube videos that told awkward love stories in the build up to Valentine’s Day, in order to promote the new Red Velvet product. These were then supported with GIFs and other content across Facebook, Twitter, and Tumblr.

Brands and Valentine’s Day 
As with any holiday, brands were keen to get involved with online chatter around Valentine’s Day. You can see some of the better (and worse) examples below.

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Brands jump on #WhatIsLoveIn4Words 
The hashtag #WhatIsLoveIn4Words was all over Twitter last week. What do brands love? Well, usually themselves, if these tweets are anything to go by. As always, the content came in varying degrees of quality.

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