clients | we are social australia

We’re fortunate to be working with some of the best and most progressive organisations in the world:

Case studies

Jaguar: Engaging the right audiences

We helped Jaguar have conversations with their cheerleaders in social media, driving engagement and advocacy

SCMS: Building a vibrant community

We transformed SCMS’s Facebook page from a wall of complaints, to a place where runners share their passion

Heinz: Beanz for Grown Upz

We launched Heinz’s Five Beanz by engaging their most passionate fans, reaching 8m people through word of mouth

Unilever: The Return of the Marmarati

We revived interest in Marmite XO and rekindled Unilever’s relationship with their most passionate Marmite fans

adidas: Football Tumblr

We launched the adidas Football Tumblr during Euro 2012, producing content the Tumblr community loved to share

Philadelphia: The Social Sandwich

We crowdsourced the perfect sandwich for Philadelphia Italy, with recipes from bloggers and Facebook voting the winner

Unilever: PG tips Facebook Launch

We made PG tips the UK’s most engaged with brand on Facebook by bringing the brand’s mascot, Monkey, to life

Bulmers: Putting a Value on a Fan

We helped Bulmers create an engaged Facebook fanbase, demonstrating each fan is worth over £200/year to them

Heinz: Get Well Soup

We enabled Heinz’s Facebook fans to send personalised cans of ‘get well’ soup to sick friends, attracting 100k new fans

Indesit: Genuine Football Fan

We helped Indesit create and nurture the biggest and most engaged branded community dedicated to football in Europe

Smirnoff: Be There

We took Smirnoff to 1 million fans in Brazil by focusing on conversations that connected the brand to people’s lifestyles

ActionAid: Bollocks to Inequality

We raised awareness of womens’ rights amongst 0.5m 18-30’s through influencers creating content about the issues

Heinz: Limited Edition F-commerce

We launched Heinz’s limited edition ketchup by allowing their fans to buy a bottle via Facebook before it hit the stores

adidas: Boot Heist

We brought ‘all light all fast’ to life by involving athletes, their audiences and adidas’ in solving the boot heist mystery

Interflora: Random Acts of Kindness

We surprised and delighted Twitter users and mummy bloggers, creating positive word of mouth for Interflora

Department of Health: Influencer Profiling

We identified, analysed & profiled influencers in healthcare communities, enabling the DoH’s digital engagement agenda

Clothing at Tesco: LifeStyled

We nurtured and grew a community around Tesco’s clothing range, driving brand engagement and over £1.1m in sales

Jameson: Cult Film Club

We amplified Jameson’s Cult Film Club experiential activity, bringing it to life online and reaching 0.5m film fans

Unilever: The Marmarati

We worked with Unilever to crowdsource and launch a new extra-strong variant of Marmite with its most passionate fans

PizzaExpress: Leggera Launch

We fired up a launch for PizzaExpress’ new Leggera, getting people talking about their great taste and lack of calories

Eurostar: Little Break, Big Difference

We stimulated online word of mouth to inspire people to take a little break on Eurostar to Paris, Brussels or Lille

Ford: This is Now

We helped Ford launch the new Fiesta with a pan-European campaign asking people to define what ‘now’ means to them

Skype: Listening & Responding

We set up a social media listening & responding programme for Skype, which successfully helped deal with a major crisis

Skype: 4.0 Launch

We helped Skype launch a major overhaul of their product, making sure we kept their most loyal customers onside

Awards

2013 CorpComms DigiAwards

Unilever: The Return of the Marmarati – Shortlisted, Best Digital Campaign

2013 Entrepreneur of the Year

Robin Grant & Nathan McDonald: We Are Social – Shortlisted, London & South

2013 EMEA SABRE Awards

We Are Social – Shortlisted, EMEA Digital Agency of the Year
Philadelphia: The Social Sandwich – Shortlisted, Food and Beverage
Heinz: Get Well Soup – Shortlisted, Social Media

2013 Webby Awards

Heinz: Get Well Soup – Official Honoree, Social Media Campaigns

2013 Marketing Week Engage Awards

Heinz: HP Sauce of Manliness – Shortlisted, FMCG

2013 Mediastars Awards Italia

Motivi: My Motivi My T-Shirt – Winner, Special Star for Concept/Design
Motivi: My Motivi My T-Shirt – Winner, Special Star for Copywriting

2013 Rev Awards

Heinz: Get Well Soup – Winner, Social
Heinz: Get Well Soup – Winner, Engagement
Heinz: Get Well Soup – Shortlisted, FMCG
We Are Social – Shortlisted, Agency of the Year

2013 Agency of the Year Awards

We Are Social – Shortlisted, Social Media Agency of the Year

2013 FWA Site of the Day

adidas: Join Team Messi – Winner, 12th May

2013 Shorty Awards

We Are Social – Shortlisted, Best Large Social Media Agency

2013 Campaign Connected Campaign

Heinz: Get Well Soup – Winner, January

2012 Most Contagious

adidas: Football Tumblr – Featured, Image Sharing

2012 Grand Prix des Agences de l’Année

We Are Social – Winner, Social Media Agency of the Year

2012 10 Best Social Media Campaigns

Heinz: Beanz for Grown Upz – Featured

Heinz: Get Well Soup – Winner, Battle of the Brands
Heinz: Get Well Soup – Highly Commended, Social Media
Heinz: Get Well Soup – Highly Commended, Community Building
Heinz: Get Well Soup – Shortlisted, Innovation
We Are Social – Shortlisted, Agency of the Year

2012 PRCA Awards

We Are Social – Shortlisted, Specialist Consultancy of the Year

2012 Tumblr A-List Partnership Program

We Are Social – A-List Partner

2012 Evening Standard The 1000

Robin Grant: We Are Social – Featured, Digital

2012 Top 10 Social Media Agencies

We Are Social – Featured

2012 The Grocer Marketing & PR Awards

We Are Social – Winner, Digital & Social Media Agency of the Year
Heinz: Get Well Soup – Winner, Brand Experience
Heinz: Get Well Soup – Shortlisted, Social Media

2012 Marketing Digital Leagues

We Are Social – Top Specialist Social Media Agency
We Are Social – Top 50 Agency

2012 Global SABRE Awards

We Are Social – Shortlisted, Global Digital Agency of the Year

2012 SoMe Comms Awards

We Are Social – Shortlisted, Best Large Agency
Unilever: PG tips Facebook Launch – Shortlisted, Best Community Engagement

2012 Lovie Awards

Heinz: Get Well Soup – Shortlisted, Social Media Marketing
Heinz: Get Well Soup – Shortlisted, Social Media Campaign

2012 Macchianera Italian Awards

We Are Social – Winner, Agency of the Year

2012 The Drum Digital 100

We Are Social – Top 100 Agency

2012 Mumbrella Awards

We Are Social – Highly Commended, Specialist Agency of the Year

2012 Global 250 Agency Ranking

We Are Social – Top Specialist Social Media Agency
We Are Social – Top 100 Agency

2012 The Converged Media Imperative

We Are Social – Featured

2012 NMA Top 100 Interactive Agencies

We Are Social – Top 10 Most Respected Agency
We Are Social – Top 100 Agency

2012 EMEA SABRE Awards

We Are Social – Winner, EMEA Digital Agency of the Year

2012 PRWeek Digital Top 50

We Are Social – Top Specialist Agency
We Are Social – Top 5 Agency

2012 Marketing Week Engage Awards

Kleenex: Balsam Cold & Flu – Shortlisted, FMCG

2012 PRWeek Top 150

We Are Social – Top 100 Agency
We Are Social – Top 20 Independents
We Are Social – Top 15 Consumer

2012 Social Media – Global Best Practices

We Are Social – Featured

2012 PRWeek Power Book

Robin Grant: We Are Social – Featured

2012 Social Success Dream Team

Robin Grant: We Are Social – Featured

2012 Examples of Great Blogger Relations

Orange: ON Voicefeed – Featured

2012 Ad Age & Creativity’s Facebook 101

Heinz: Get Well Soup – Featured

2012 Strategy for Managing Social Media

We Are Social ‐ Featured

2012 The Drum New Year’s Honours

We Are Social – Winner, Social Media Agency of the Year

2011 The Drum Digital 100

We Are Social – Top 100 Agency
We Are Social – Top 50 Marketing

2011 Ad Age Best Social Media Campaigns

Heinz: Get Well Soup – Winner

2011 Groundswell Awards

Unilever: The Marmarati – Winner, Business to Consumer International

2011 Diageo Marketing Brilliance Awards

We Are Social – Winner, Best Owned Media Agency Latin America
Smirnoff: Be There – Winner, Engagement Latin America

2011 When to Hire a Social Media Agency

We Are Social – Recommended

2011 Paid Promotion in Social Media

We Are Social – Co-author

2011 Evening Standard The 1000

Robin Grant: We Are Social – Featured, Digital

2011 The ANNAs Ad of the Month

Heinz: Get Well Soup – Winner, October

2011 Marketing Digital Leagues

We Are Social – Top Specialist Social Media Agency
We Are Social – Top 100 Agency

2011 SoMe Comms Awards

We Are Social – Winner, Best Large Agency

2011 Global SABRE Awards

We Are Social – Shortlisted, Global Digital Agency of the Year

2011 Future 50

We Are Social – Winner

2011 #EPIC Awards

Smirnoff: Be There – Shortlisted, Facebook/Orkut

2011 How You Should Use Social Data

We Are Social – Featured

2011 Reputation Online Top 100 Agencies

We Are Social – Most Respected Agency
We Are Social – Top 10 Agency

2011 PRWeek Digital Top 50

We Are Social – Top Specialist Agency
We Are Social – Top 10 Agency

2011 Marketing Week Engage Awards

Unilever: The Marmarati – Bronze, FMCG
Unilever: The Marmarati – Shortlisted, Digital

2011 PRWeek Top 150

We Are Social – Featured, Ones to Watch
We Are Social – Top 100 Agency
We Are Social – Top 50 Independents
We Are Social – Top 30 Consumer

2011 Revolution Awards

Unilever: The Marmarati – Winner, Best Use of Social Media
Clothing at Tesco: LifeStyled – Shortlisted, Retail

2011 Top 10 UK Social Media Agencies

We Are Social – Top 10 Agency

2011 UKTI Digital Mission

We Are Social – Featured, SXSWi

2011 Social Media Metrics That Matter

We Are Social – Featured

2011 Social Media Measurement Guide

We Are Social – Co-author

2011 Prioritizing Social Business Budgets

We Are Social – Recommended

2011 11 Crucial Consumer Trends

Interflora: Random Acts of Kindness – Featured

2010 SoMe Comms Awards

We Are Social – Winner, Best Industry Blog
Unilever: The Marmarati – Highly Commended, Best Social Media Campaign
We Are Social – Shortlisted, Best Agency

2010 Eurobest Awards

Unilever: The Marmarati – Shortlisted, Best Use of Social Media

2010 BIMA Awards

Unilever: The Marmarati – Winner, Engagement
Unilever: The Marmarati – Winner, Consumer Goods & Services
Eurostar: Little Break, Big Difference – Winner, Leisure & Travel
Clothing at Tesco: LifeStyled – Shortlisted, Retail
Clothing at Tesco: LifeStyled – Shortlisted, Community

2010 WOMMY Awards

Unilever: The Marmarati – Gold, Innovation Award
Unilever: The Marmarati – Silver, Introduction Award

2010 UKTI Digital Mission

We Are Social – Featured, New York

2010 Campaign Big Awards

Unilever: The Marmarati – Shortlisted, Grocery Soft Drinks & Household

2010 Marketing Digital Leagues

We Are Social – Top Specialist Social Media Agency
We Are Social – Top 100 Agency

2010 PRWeek Awards

We Are Social – Shortlisted, New Consultancy of the Year

2010 CorpComms DigiAwards

We Are Social – Shortlisted, Best Specialist Digital Agency

2010 Travolution Awards

Eurostar: Little Break, Big Difference – Shortlisted, Social Media

2010 Reputation Online Awards

We Are Social – Winner, Editor’s Choice
Unilever: The Marmarati – Highly Commended, Best Integrated Campaign
Unilever: The Marmarati – Shortlisted, Special Award for Innovation
Unilever: The Marmarati – Shortlisted, Best Use of Social Networking
Eurostar: Little break, Big difference – Shortlisted, Best Use of Blog Relations

2010 NMA Top 100 Interactive Agencies

We Are Social – Featured, Ones to Watch

2010 Communicate Digital Impact Awards

Eurostar: Crisis management – Winner, Best Use of Social Media in a Crisis

2010 The Grocer Marketing & PR Awards

Unilever: The Marmarati – Winner, Brand Experience

2010 NMA Effectiveness Awards

Unilever: The Marmarati – Highly Commended, Consumer Goods & Services
Unilever: The Marmarati – Shortlisted, Social Media

2010 Marketing Society Awards

Doritos: ID3 – Winner, Digitally Led Marketing (with AMV BBDO)

2010 FAB Awards

Unilever: The Marmarati – FABulous Award (Best in Show, Digital)
Unilever: The Marmarati – FAB Award, Social Media

2010 Revolution Awards

We Are Social – Highly Commended, Best Digital Start-up
Eurostar: Little Break, Big Difference – Highly Commended, Leisure & Travel
Eurostar: Little Break, Big Difference – Shortlisted, Online PR
Ford: This is Now – Shortlisted, Online PR

2009 IAB Creative Showcase Grand Prix

Unilever: The Marmarati – Silver, Social Media

2009 Most Contagious

Unilever: The Marmarati – Featured, Crowd-sourcing

2009 BIMA Awards

We Are Social – Shortlisted, Best Blog
Ford: This is Now – Shortlisted, Online PR
Ford: This is Now – Shortlisted, Social Media (Community Programme)
Ford: This is Now – Shortlisted, Social Media (Outreach)
Skype: Listening & Responding – Shortlisted, Social Media (Outreach)