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We have 11 offices across 5 continents and help brands like Netflix, Roadshow Films, Activision – Call Of Duty, Australian Government, TAL Insurance, Chux, Glad and Church & Dwight.
If you’d like to chat about us helping you too, then give us a call on (02) 9046-3700 or drop us an email.

We Are Social’s Tuesday Tune-Up #211

by Cristina Forlani

ICYMI: Telstra 2015 Australian Digital Summit

Yesterday the Telstra 2015 Australian Digital Summit took place in Sydney to ‘help Australian businesses capitalise on the move to digital’ with the theme ‘there’s no going back’. It featured many interesting panels and high-caliber speakers from all around the world. Robert Scoble talked about the latest innovations from around the world; Rob Tarkoff, President and CEO at Lithium, talked about innovative ways to delight customers and win loyalty; Brian Solis talked about how brands are defined by those who experience it, and how technology impacts business and our lives – did you know we look at our phone 1,500 times per week, for 177 minutes per day? He also said something we particularly liked. Go Brian!

Many other very smart things were said, don’t miss out: you can still watch the 2015 Australian Digital Summit here, and scroll through tweets here.  


How Australian & New Zealand marketing executives view the future

Marketing executives in Australia and New Zealand believe that the structure and design of their function will need to change to meet the future needs of their enterprises – but they appear to feel less strongly about the subject than their counterparts elsewhere. That was one of the major findings of a global study by The Economist Intelligence Unit sponsored by Marketo, based on a survey of 660 high-level marketing executives asked to consider the future of their professions. Among the main findings:

  • ANZ marketers are aware of the need to overhaul their organisation but feel it less acutely than marketers in many other regions
  • The marketing function’s role as a revenue driver will grow substantially as it assumes responsibility for the customer experience
  • Customer acquisition will present a major challenge for ANZ organisations but they are investing heavily in marketing initiatives and as a result are confident they will rise to meet the challenge
  • ANZ marketers believe that real-time mobile personalised transactions will shape the future of the marketing function

Have a look at the full report here.          


Sumo Salad, Contiki, Model Co. and others to raise awareness on Equal Pay Day

Did you know?  In Australia, pay gap between men and women sits at 18.6%. Shame on you, ‘Straya. Why is it particularly relevant today? Because this is the day Australian women will stop getting paid for the year as a result of the gender pay gap. From this day forward, “women will work the next 65 days FOR FREE, while their male counterparts continue to earn a salary“. How crazy is that?! The conversation on Twitter is on fire, and many brands are offering a 18% discount on their products.


Boomerang is here, and we all love it

Instagram launched Boomerang last week, a new standalone video app that takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Brands are already using it to drive engagement, and users are going crazy about it too, with almost 160,000 short videos posted in just a few days.

At We Are Social we obviously love to try new things, so we decided to celebrate Friday like this, but also like this.

jumpmujumpmuj #boomerang #wearefridays

Un video pubblicato da We Are Social AU (@wearesocialau) in data:


Facebook comes top of the class for Social Ad Effectiveness

eMarketer has released a catchily named new report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” where executives were asked to rate different social platforms in terms of their paid advertising effectiveness. The results left Facebook with a healthy report to take back to its parents this half term, with a B+ for ROI and the only A in the class (made up of Twitter, LinkedIn, Instagram, Pinterest and Snapchat) for its targeting capabilites. Snapchat was commended for its creative capabilities but as a relative newbie to advertising came bottom of the class with some of the lowest scores in the categories judged. ‘Good effort’ Snapchat.



Companies using Instagram set to double next year

It has been reported that 88.2% of US companies use at least one of the major social platforms indicating they are almost at saturation point. Despite this marketers are now rapidly embracing Instagram which is reported to be one of the only major social networks which will continue to show significant growth over the next two years according to the latest eMarketer forecast. Currently 32.3% of US companies with over 100 employees use Instagram for marketing activities but this will increase to 70.7% by 2017, overtaking Twitter for the first time.



Facebook improves search features

Three major improvements have been made to Facebook’s search capabilities. The first is that it will now offer personalised search suggestions, secondly you can search through publicly shared posts by strangers or your friends and finally you can search for what people are saying about specific topics and viral posts. Facebook will also highlight topics which are currently popular so you can keep up to speed with real-time news.



Facebook: “Unleash the Instant Articles!”

Thousands of Instant Articles were released onto Facebook for iPhone users last week. The rollout comes after it launched with just a few select publishers but now the number has increased to include people like USA Today, The Daily Mail and Cosmopolitan among others. Instant articles are fast-loading, image heavy and housed within Facebook, promising a richer reading experience than regular mobile web articles. You’ll know when you’re seeing an Instant Article as it’ll be marked with a lightning bolt as seen below. Many publishers are keen to get involved despite concerns within the industry that they’ll lose control to Facebook over content. Some of these concerns were alleviated when Facebook said the publishers could keep all of the advertising revenue sold within their Instant Articles in exchange for the soul of their editor’s first born child. Seems reasonable.



Twitter Polls are rolled out

This month sees the official launch of Twitter polls, where users can now pose questions with two options for answers e.g. ‘Do you like lamp? a) Yes I Like Lamp b) No I Do Not Like Lamp’. It has been said by Twitter that answers you submit will not be shared publicly or with third parties (so they can sell you some lamp if you like it) and you will be notified of the final result when the poll is complete, which could be a little annoying if you become addicted to the polls.

Meta poll  


Twitter to let brands link Twitter handles to their customer accounts to aid customer care

Twitter is working with Fabric and Gnip to help businesses run their customer services more smoothly over Twitter. Early testers like Hilton are now able to link up customers’ Twitter credentials to their main customer accounts so all interactions with the brand on Twitter can be tracked for quicker history overview to assist with resolution. Twitter’s fast-paced nature now means that it dominates customer services on social, with 80% of all customer requests coming through this platform.  


Twitter announces improvements to and future plans for embedding tweets

At a recent Twitter Flight developer conference it has been announced that there is to be a new “ecosystem” of products for publishers coming out which are tied to how tweets are embedded in published content. These include already existing Twitter products like Tweetdeck and Curator which help find the best tweets to feature in content and also partnerships with companies like Spredfast, Wayin, Dataminr, ScribbleLive and Flowics. It’s also introducing a new grid format (see example below) for those who don’t want to just stack tweets on top of each other (guilty!🙋). Twitter’s Michael Ducker argued that embedded tweets have now become the “modern day pull quote” and has also announced a partnership with JCDecaux to bring tweets to out of home digital displays.


Google reveals its subscription video service

It has now been announced that Google will be offering a subscription video service called YouTube Red and the cost? $9.99, which also encompasses a music service called YouTube Music (formerly known as YouTube Music Key) and includes a full subscription to Google Play Music. The service which is only currently available in the US will allow users access to all content on YouTube without the ads and they’ve announced that they’ll be 10 new original shows launching for subscribers. Unfortunately for YouTube content creators, if you make content with advertising support you HAVE to participate in the subscription service or your videos will be set to private and no one will be able to find them.


Twitter’s first ‘Promoted Moment’ is an ad for new film ‘Creed’

The first marketers to use a Promoted Moment after its Moments channel was launched earlier this month are the people behind new movie Creed (A Rocky spinoff FYI). No details of pricing have been released but Twitter has said that it is more in the range of a Promoted Trend than a single promoted tweet. A promoted trend costs around $200,000 a day. Why not get 10!



Skittles score a touchdown as the NFL’s first Live Story sponsor on Snapchat

After seven weeks of Live Stories from the NFL on Snapchat, it introduced three 10 second ads from Skittles that played in between videos shared by fans at the stadium during a game between the Seattle Seahawks and San Francisco 49ers on Thursday of last week. It is believed that advertising was not started right at the beginning of the season as the NFL would have been taking the first seven weeks to sum up what its audience is like. Snapchat stories have been seen to command more than 10 million views in 24 hours with a minimum cost of 2 cents per view but the NFL will most likely charge a lot more than the minimum. snapchat-skittles


Wendy’s get creative with Snapchat style ads on Facebook

As some brands are just waking up to the new possibilities of Facebook’s full screen ads,Wendy’s is racing ahead with a fun interactive ad which uses, photos, videos and GIFs which people can swipe (a classic Snapchat move) to see the whole process of burger making step by step. Other brands testing Facebook’s new immersive ad format include Gatorade, Michael Kors and Bacardi.


TCL is inviting people to talk to its new TV set as part of Halloween campaign

To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:

“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”


Doc Brown uses Facebook Messenger to talk about the future

As part of Back To The Future Day on 21st October, not only did Universal launch social campaigns on Facebook, Twitter, Tumblr and Instagram but Doc Brown himself chatted about the future (and a bit about BTTF products like Pepsi) with fans on Facebook Messenger. The Back To The Future chat created by startup Imperson allows users to have a quick exchange with the doctor and is an attempt to crack the messaging medium where many brands have failed but which sees a reported 104 million monthly users in the US alone. Imperson has already revealed that their next chat character will be Miss Piggy, free, single and ready to mingle!


Of course lots of brands wanted to hop aboard the hover board of social conversation (see what I did there). Here are some of the good, bad and downright ugly to wrap up this week’s epic mashup.


The Good

The Bad

The Ugly

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We Are Social’s Wednesday Wrap-Up #210

by Rebecca Zappia in News

David Jones flooded with abuse after announcing Ambassador, Adam Goodes
The racist, rude, and ridiculous stepped out to comment on the David Jones Facebook page after Adam Goodes was unveiled as the latest Brand Ambassador. The comments ranged from witty and racist, including “David Jones bootique” to users simply booing. The page has since seen an outpour of support as Australians support Adam Goodes and David Jones’ choice of ambassador.


Twitter offers advertisers better data to track campaign effectiveness
Advertisers will now have a new way to measure the effectiveness of their campaigns on Twitter. Conversion Lift Reports will measure how your Twitter ads lead to an improvement in the certain business metric you’re focused on. In a blog post, Twitter explained:
“As all performance marketers know, understanding the incremental contribution of the clicks and views on your ad campaign is critical — particularly when you’re running mobile or cross-device campaigns.”


Facebook will let you know if the Government is hacking your profile
Facebook has announced that it will now warn people when it detects a user’s account is being targeted by the Australian Government. When Facebook has strong evidence to support them, a warning will be sent out:


Instant Ads on Facebook
Today, Facebook rolled out Instant Ads across iOS and an Android beta. People will see a lightning bolt on the top right hand corner of some stories shared within the News Feed. Inside, Instant Ads can consist of animations, carousels, product catalogs, and tilt-to-view images. These data-heavy features might normally take so long to load in a browser that people would ‘x’ out before they appeared.

Netflix may revive Gilmore Girls for a limited time series
Someone revive my heart, this is the best. Netflix has closed a deal to continue the story of Lorelei and Rory Gilmore. The internet were quick to jump onboard, with #gilmoregirls trending worldwide. 🙌

LinkedIn’s App looks very similar to Facebook
A major redesign has left the LinkedIn app looking a lot like Facebook, including a central feed of updates. The new app features a simple design that divides into 5 sections; Home, Me, Messages, My Network and Search.

“There’s going to be an evolution from a little bit of everything to what matters most to you professionally,” CEO, Jeff Weiner.

Who Run the World?
The data is in, girls rule Instagram. The top 5 most followed accounts are females who are able to balance professional and personal on their Instagrams. This approach resinates well with their audience as they get a glimpse at their amazing lives. How many of the top 5 do you follow?
1. Taylor Swift

Meerkat Manor.

A photo posted by Taylor Swift (@taylorswift) on

2. Kim Kardashian

Glam Rock

A photo posted by Kim Kardashian West (@kimkardashian) on

3. Beyoncé

A photo posted by Beyoncé (@beyonce) on

4. Selena Gomez

iPhone game strong #REVIVAL

A photo posted by Selena Gomez (@selenagomez) on

5. Ariana Grande

“baby loves, i’m tryna talk to you” 💭

A photo posted by Ariana Grande (@arianagrande) on


A Report From Social Gathering, aka #SoGa2015

by Alex Pullin

This year We Are Social Australia turned five, and like all five-year-olds, we wanted to have a party and invite all our friends: our clients, some of our platform partners, influencers, and media.

But the event wasn’t just about celebrating our little milestone; we also wanted to celebrate, and even interrogate, social media itself.

The keynote was delivered by We Are Social’s Mister Simon Kemp, Regional Managing Partner.

In his speech, Simon really brought home for our audience the importance of placing social thinking at the heart of marketing. Drawing on a huge reservoir of stats, and a large serving of common sense, Simon argued that many brands are too self absorbed, rather than tuned into the real value consumers derive from their products.

He suggested that through better listening, companies could learn to provide what consumers actually want, rather than merely advertising to them, and hence create real value and meaningful connections.


And it seems Simon struck a chord with our audience.

Simon also encouraged marketers to create brands and marketing that people want to talk about. Not to interrupt consumers, but to listen to them, then communicate and add value.

Also joining the conversation in a live Q&A we welcomed Tom Walter from tumblr, Vanessa Jones from Twitter, and Serena Leith from Spotify. The discussion ranged far and wide, from tumblr’s ‘sink fandom’ to how Spotify is identifying occasions where music adds value.

Ness Jones from Twitter held up Maccas and ANZ as two of the marketers making best use of the platform in Australia. She also helped to relieve people’s stage fright around tweeting, announcing that only 40% actually tweet, with most people on the platform only there to listen and engage, rather than contribute.

As you can imagine, we had all the social stops pulled out – our Periscope session had viewers from all over the world showering us with hearts, Social Playground was there to provide up-to-the-minute gifs and real-life Instagram images for our guests to take away, and Twitter and tumblr provided the ‘swag bags’.

To cap off a splendid evening of laughter and learning, #SoGa2015 even went on to trend in the Sydney area. Not bad at all. 

So a massive Thank You to everyone who came, watched, shared and liked. We’ll leave the last word to Ness from Twitter, as it sums up everything we’re trying to achieve:

We Are Social’s Tuesday Tune-Up #209

by Oz Dean in News


Last Thursday we celebrated our 5th Birthday at The Carriageworks. We held a Social Gathering, inviting friends, clients & partners along to an evening of discussion and networking.

Simon Kemp, Regional Manager Partner in Asia for We Are Social, began the evening with a presentation on ‘Succeeding in a Social World’ and then joined a panel of experts chaired by Suzie Shaw (our local MD). On the panel was Vanessa Jones from Twitter, Serena Leith from Spotify and Tom Walter from Tumblr. More to come on this in a separate blog post.


Chicken Treat’s tweeting chicken

I love the fun ‘just because’ side of this one. West Australian chicken restaurant Chicken Treat is attempting to break a Guinness World Record for the first chicken to ever send a five letter word as a tweet. Be sure to watch the campaign video where Betty demonstrates her typing skills.


Metadata Laws

Starting on Tuesday, October 13, Australian telcos such as Telstra and Optus are required to start storing metadata logs pertaining to people’s email, internet, mobile and landline use for up to two years.

Who you called, who called you, both parties’ location and the duration of the calls will be stored for two years, and potentially accessed without a warrant, meaning there is no judicial oversight by a magistrate. It also applies to email.

Marketers will diversify their online advertising spend

A new study published by RBC Capital Markets in partnership with Ad Age has revealed a few little nuggets in regards to where brands might be putting their advertising bucks in 2016 and beyond. It found that 72% said that they would like to allocate some money to Instagram in 2016, as well as expressing interest in other emerging platforms such as Pinterest (41%), Snapchat (36%) and Amazon (34%). The research also revealed that 61% of marketers plan on increasing their ad spend with Facebook, indicating that the company’s meteoric growth is far from over.

And so it begins: Instagram organic growth and engagement is in decline

A new report from Locowise shows that as Instagram continues to grow; just announcing 400 million active users, marketers are now struggling to maintain organic reach and growth. New figures indicate that Instagram is following in parent company Facebook’s footsteps in becoming a “pay to play” platform, where only brands that are prepared to spend will be able to reach the consumers they crave.

Screen Shot 2015-10-12 at 15.13.07

Facebook trials new range of ‘Like’ options in the form of emoji

Exciting news as Facebook has announced it is testing new Like options. Users will now be able to respond to content with love, laughter, happiness, shock, sadness and anger as well as the original like.


At the moment it is only being tested in Ireland and Spain before it is decided if it will be further rolled out. I’m glad I’ll be able to fire off some anger at the next friend who posts about cleaning their gutters with ‘hubby’.

Facebook takes on Twitter in the fight for TV viewers’ attention

Three new tactics have been announced by Facebook which aim to make it the number one choice for second screen viewers (people who watch TV and engage on social media at the same time) over Twitter.

1. Hashtag voting and polling

Instead of having to use a separate app which pulls people away from their newsfeeds, this will now be possible within a top-level post or a comment. Facebook is also working to make it easier for media partners to poll audiences during live broadcasts.

Screen Shot 2015-10-12 at 16.01.04

2. Photo and video submissions

Users will be able to submit pictures and videos directly to the pages of their favourite shows, whether these are questions for a Q+A or submissions for a talent contest. Producers will be able to create galleries which can be embedded as well.

Screen Shot 2015-10-12 at 16.01.47

3. Custom icons

Facebook plans to create custom emojis which automatically appear when people talk about the most celebrated TV events such as the Emmys and Oscars.

Screen Shot 2015-10-12 at 16.00.21

Facebook creeps past TV in reaching the most sought after demographics

Nielsen has released a new study which shows that ads just on Facebook are now more successful at reaching Millennials and Hispanics in the U.S. than running ads on the 10 most watched TV networks combined. Despite this though, data shows that using a combination of both mediums is the best way to influence both groups.

Screen Shot 2015-10-12 at 16.13.45

Facebook has developed a “10 second” native lead generation ad

After first being tested by brands such as Land Rover, Facebook has announced a new product – ‘Lead Ads’. It involves a two-click process, where consumers tap an ad button and then agree to submit personal information which is already stored within Facebook. Sales people can then easily populate lists of potential customers for follow-up.


Kim Kyaw, digital marketing and social media manager at Land Rover, said that “Facebook’s native lead ads outperformed link ads driving [people] to the website to fill out a lead form in terms of total leads and conversion rate, while driving a [quadrupled] reduction in cost per lead compared to previous social lead generation tactics”.

Twitter introduces ‘Moments’

A Twitter feature has been rolled out in the U.S. called ‘Moments’, which allows users to cut through the noise and see the biggest and newest stories as they unfold. By tapping a new lightning bolt icon on the platform, users can see new stories emerging throughout the day, continually updated by Twitter.


Moments arrives at a time when Twitter is desperately trying to claw in users and increase its stock price. This curating of ‘best of’ means that users should be more engaged from the off, without having to slowly and painstakingly wade through the millions of tweets that are spewed out every hour.


Announced the day after Jack Dorsey was announced as permanent CEO, what does Moments mean for brands? Some brands are already lined up to test a new ad unit called Promoted Moments, which will let brands tell a complete story through the immersive, magazine-style Moments format. Promoted Moments will also have the capability to showcase videos – another indicator of Twitter’s hunger to steal TV budgets, something which Facebook has already started to do in earnest.

Twitter opens up Amplify, merging ads with organic video content

After two years of development, Amplify, Twitter’s program for video ads is being expanded. Previously, publishers would need to embed videos into their tweets, then an advertiser would add on a short pre-roll ad and then they would need to pay for that whole tweet to be promoted. What Amplify does is provide a sort of dating service for publishers and advertisers, matching ads to video according to which category they fall into, guaranteeing a match that leaves everyone feeling happy.

Twitter enables video to be uploaded via web It is now possible to upload video not only via mobile but also the web on Twitter. Users can share up to 30 seconds of their favourite cats dressed up as apples, eating apples, and even add a caption. May I suggest “Look at this Catple!”?

LinkedIn makes some home improvements to its groups offering

From the 14th October LinkedIn will be making all of its groups private with only members being able to see and contribute to discussions – users had complained that the group experience had become quite low quality due to the spammy nature of some of the conversations. A standalone iOS app is also being created. To keep conversations timely, comments will go live immediately after someone posts, with moderators able to remove off-topic or inappropriate content.

Cisco utilises Vine to tell tech stories in six seconds or less

It’s a brave person who decides to try and explain The Cloud in the form of a Vine, but that’s exactly what Cisco is attempting with its new content series, covering not just The Cloud but also complex stories around data and security among other things. Kirsten Chiala, digital content manager at Cisco’s The Network, the company’s technology news site said: “We are really trying to provide thought leadership at the top of the funnel”. She added “Our main focus is influencers in the tech space. Opening a new platform like Vine can help us expand the audience”. In order to compile the stories, Cisco reached out to some of its top social influencers and internal subject-matter experts.

Gillette has a cut throat approach to taking down Dollar Shave Club

Seemingly annoyed that the Dollar Shave Club is now claiming to be the no. 2 best-selling razor in the U.S, Gillette has resorted to promoting tweets posted by users that complain about Dollar Shave Club blades.

An aggressive move by the P&G brand has garnered some backlash from the general public with Dollar Shave Club still being perceived as very much the underdog.

Burger King has a Crappy Halloween

Burger King had a bit of a shit week last week. Those brave/stupid enough to take the plunge and try out its new Halloween-themed Whopper, complete with a spooky black bun, were met with a rather unfortunate side effect, as customers’ ‘poop’ started turning a shocking shade of green. Of course, people took to Twitter to talk about their #greenpoop experiences (thankfully no shots of the end product were shared). Toilet roll brand Charmin jumped into the (very relevant) conversation too. To borrow Digiday’s pun… Crappy Halloween everyone.

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We Are Social’s Tuesday Tune-Up #208

by Ben Cooper

The Facebook updates keep on keepin’ on

With Facebook profile pages still accumulating over four billion views a day, Facebook has decided it’s time for a facelift!

These mainly cosmetic nips and tucks that are headed to mobile profiles are being tested out a smaller group first (iPhone owners in the United Kingdom and California) and will hit our shores at a later stage.

So what are these changes?

  • Profile videos for you, you and YOU!


Why make do with the humble static image when you can GIF it?! Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile.

  • Temporary profile pictures

Want to support your team in the week leading up to the big game, commemorate a special milestone like a birthday or vacation or show off a great #tbt picture? Now you can create a temporary profile picture specifically for those moments and events.

  • Beefed up profile info

Facebook is making space near the top of profile pages for people to say a little bit more about themselves. You can also select a few “featured” photos to put your best visual foot forward when others stop by your profile page… Let a whole new level of Facebook stalking commence!

Twitter to possibly ditch the 140 character limit

Because not everything can be said in 140 characters.

This week, the internet has been a flutter as news broke about Twitter considering dropping the 140-character length restriction. The original report claims that Twitter might release a new product that would “…enable Twitter users to publish long-form content to the service.”

But what does this mean?! Will this be the end of the witty, well thought out short form content that we painstakingly mull over on a daily basis and have grown to love?

The report also indicates that Twitter might rethink how it measures “140 characters,” by excluding things like URLs or usernames from the official count.

Whatever the implementation, it is likely to have a massive impact on how brands use Twitter as a marketing tool. Watch this space…

Facebook page praising teenage Sydney gunman taken down

A page entitled “RIP Farhad Khalil Mohammad Jabar” has been taken down after appearing online yesterday.

The page, labelling Jabar as the “hero of Parramatta” featured memes mocking Prime Minister Malcolm Turnbull and calling for the burning of the Australian flags.


Snapchat Founder Evan Spiegel is world’s youngest billionaire


WARNING: The following may induce immense feelings of inferiority. The youngest billionaire in the world is Snapchat’s 25-year-old chief executive, Evan Spiegel, at $US2.1 billion ($3 billion), Forbes has announced.

Spiegel and his fellow Snapchat co-founder, Bobby Murphy, both made the Forbes 400 for the first time this year, among 25 new entrants. Facebook founder Mark Zuckerberg came in seventh on the list with an estimated wealth of a measly $US40.3 billion… Pocket change really!


On the night of all nights for New South Wales sports mad fans (NRL grand final night) a sexually explicit post from a porn website was apparently retweeted by the NSWRL account.

NSWRL were quick to clear up the mistake, taking the tweet down after a few minutes and saying the account had indeed been hacked.

Sincere apologies for recent unusual activity – our account had been hacked. Normal service now resumed. 

— NSWRL (@NSWRL) October 4, 2015\

But not before being quickly picked up by other Twitter users.

Screen Shot 2015-10-06 at 7.12.48 am

 SUPER likes for all with Tinder!

Singletons of the world! Go forth and get SUPER LIKING, because we all know there is a big difference between kind of like and super like…

After testing in Australia, the “Super Like” function on Tinder is now available to all.

Screen Shot 2015-10-06 at 8.21.55 am

So how does one “Super Like”? Easy! If you “Super Like” someone (it’s an upward swipe BTW) that person will see that you like them before they make the decision to swipe left (and never talk to you) or right (live happily ever after). You can only “Super Like” once a day, that way you know the feelings are like, totes legit! Paying Tinder Plus users can “Super Like” a match up to five times per day.

Which leads me ever so subtly to this…

Sizzl – the dating app for bacon lovers

Is your heart achin’ for some bacon? Oscar Mayer has the easy greasy solution for you! It’s a lot like Tinder, but with bacon…


Find your bacon lover with Sizzl.

Check out the hilarious video brought to you by Oscar Mayer.