We’re already helping Optus, eBay, Kia Automotive, Nivea, Expedia, Sony, Roadshow Films, Seven Network, Open Universities Australia & Adidas.
Metro Trains leverage content opportunity
Australia’s favourite PSA series leveraged Pamplona’s annual Running of the Bulls for their latest addition to the Dumb Ways to Die videos.
Advertisers will increase social ad budgets
Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of respondents for all platforms, while hardly anyone plans to ‘significantly decrease’ budgets on any of the three networks.
Eventbrite release their ROI figures on social sharing
A 2013 Eventbrite sales analysis shows that social media shares on Twitter drive $10.90 while Facebook & LinkedIn follow with only $4.10 & $3.20.
“This is most likely due to the fact that Facebook has a deeper penetration in Australia, leading to more cluttered and potentially less relevant newsfeeds,” Eventbrite international expansion manager Elsita Meyer-Brandt said. “On the other hand, Twitter is less saturated, meaning less distraction for users. Also, the 140 character limit means users often need to click on links to see more information.” Read more on Mumbrella.
Lorna Jane takes the #1 Facebook spot in retail fashion
The Australian Facebook Performance Report shows that Lorna Jane has pulled ahead of Bonds, Nike, Country Road & General Pants to become the most highly engaged Facebook brand in the retail fashion category. With the leading engagement rate of 1.65%, Jessie Dean, Digital Media Manager for Lorna Jane says: “With Facebook ‘likes’ growing at over 4500 per week its clear that customers know the Lorna Jane experience doesn’t end when they buy something.”
Facebook buys LiveRail
Facebook is to further increase its video ad business with the purchase of LiveRail, one of the biggest video ad sellers, which automates the sale of video adverts for the likes of MLB, ABC and DailyMotion. According to Ad Age, a Facebook spokesperson declined to comment on the price of the deal. Facebook will use LiveRail’s data when serving ads on its own network, and vice versa. This should help to amplify Facebook’s ‘Audience Network’, which allows advertisers to extend campaigns beyond the social network.
Facebook creates ‘missed call’ ad unit for India
When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.
India has a culture of pre-paid phone contracts, which often include high costs for data and text messages; as such, the missed call is a common workaround. Facebook is hoping to take advantage of this behaviour in the country, which has its second-highest global user base.
Twitter ups mobile ad offering
Twitter has made two moves to improve its mobile ad offering in the last week. First of all, it is now offering mobile app installation ads, which it has been testing since earlier this year, to all advertisers. Secondly, it has purchased TapCommerce, which helps mobile businesses to retarget ads, for a reported $100m. The two moves display a clear intent by Twitter to focus on mobile advertising.
Tweets appear with ‘buy now’ button
A ‘buy now’ button appeared on several tweets last week, all linked to the @fancy account. The button was only visible on mobile and didn’t actually do anything when clicked, inciting speculation that it was either a test or an accident. However, it looks likely that shopping on Twitter will be here soon enough.
Vine adds loop count
Vine has added a ‘loop count’, a metric that displays how many times a particular Vine has been repeated. The idea is that this will show which videos are best engaging their audience, which could be big news for brands. We Are Social’s Luke Carrell talked to AgencySpy about the move:
For many marketers, Vine continues to be a bit of an enigma, with its younger audience and tendency to reward quick, quirky humor that can be difficult to get exactly right. While many brands have embraced the platform as an outlet for one-off creative exercises, more robust metrics such as the introduction of content impressions (e.g. Loops) opens the door for gathering insights that can help build smarter content plays over the long term.
Google kills Orkut
Google is bringing an end to Orkut, its original social network, which remains popular in Brazil and India. It released a blog post, which stated that “YouTube, Blogger and Google+ [had] outpaced Orkut’s growth”. September 30th will be the network’s final day.
The World Cup breaks records in social
The World Cup has been one of the most talked-about events of all time online, and there is now more evidence to support that. The total number of Facebook posts, comments and likes relating to the World Cup has reached the 1bn mark, with 11 posts from footballers competing in the tournament each receiving more than 1m likes. Of these, seven came from Neymar, three from Messi and one from Ronaldo. Meanwhile, Brazil’s penalty shootout victory over Chile elicited 389,000 tweets in one minute, the highest figure of all time. The previous record was held by February’s Superbowl, in which a single touchdown caused 382,000 tweets in a minute.
adidas and We Are Social produce real-time World Cup content
Ad Age recently spent the day at adidas’s real-time marketing hub at the World Cup in Rio, a 40-strong delegation that includes some of the We Are Social gang. Their article about the experience highlights adidas and We Are Social’s extensive pre-World Cup preparation, while also discussing the way in which the team deals with reactive content on the ground. So far, adidas is the most talked-about brand of the entire tournament.
— adidasfootball (@adidasfootball) July 4, 2014
— adidasfussball (@adidasfussball) July 4, 2014
We Are Social and adidas celebrate Djokovic’s Wimbledon win
In the immediate aftermath of Novak Djokovic’s thrilling fifth set win over Roger Federer at Wimbledon, We Are Social and adidas Tennis posted a congratulatory tweet and image to celebrate the moment. It was the culmination of two weeks of support for its players, all under the umbrella of #smashthesilence. The tweet itself has received over 1,250 retweets, the hashtag being mentioned 10,700 times throughout the tournament.
— adidas tennis (@adidastennis) July 6, 2014
We Are Social and evian create #LetsPlay
We Are Social created a campaign for water brand, evian, which encouraged people to live young during Wimbledon. Fans simply had to tweet @evianwater with #LetsPlay. Lucky winners received a personalised Vine, sung by Vive Vocals.
— evian (@evianwater) July 2, 2014
— evian (@evianwater) July 2, 2014
Monster puts job ads in Twitter cards
Monster, the recruitment company, has released a new Twitter card, which displays a full job advert within a tweet. Here it is in all its glory:
— Monster (@Monster) June 30, 2014
Barbie joins LinkedIn
Looking for a career as a plastic toy? Better connect with Barbie – she’s just joined LinkedIn. The move is promoting the doll’s latest incarnation, ‘Entrepreneur Barbie’, whose profile includes details on her long and illustrious career, as well as an explanation of her latest venture, ‘Dream Incubator’.
Ikea creates Instagram ‘website’
Ikea has created an Instagram page that functions like a website. By featuring products from its Ikea PS collection, alongside a product description, it takes advantage of the network’s layout, as explained in the video below.
Vodafone is curating a Twitter play
Vodafone is teaming up with Spanish actor, Raúl Arévalo, to curate a play from tweets. Twitter users will be encouraged to send in suggestions for lines/directions using the hashtag #firstteatrotuits (first theatre tweets), after which the play will be performed to a live audience in Madrid’s Capitol Theatre. The audience, too, will be encouraged to send in their own suggestions.
AutoTrader.com and Overly Attached Girlfriend
AutoTrader.com has enlisted the help of Laina Morris, better known as ‘Overly Attached Girlfriend’, in its latest online campaign. The online star is featured in a video, in which she uses the site’s various features to help keep her search hidden from her partner. After watching, viewers are encouraged to take part in a similar online treasure hunt.
CALM launches the Twitter #Mandictionary
Male suicide charity, CALM, has created a Twitter campaign, which asks users to tweet their suggestions for vocabulary to express male emotion, using #Mandictionary. The charity hopes the campaign will help promote discussion of male mental health, and intends to use the submissions in future ads.
— Ceiling Demons (@CeilingDemons) July 1, 2014
Twitter trolls Robin Thicke
Music channel VH1 encouraged Twitter users to tweet questions to Robin Thicke last week, using #AskThicke. Naturally, for such a controversial figure, some of the questions weren’t quite what Thicke might have hoped. Many tweets, such as the below, highlighted Thicke’s questionable history and accusations of misogyny.
What form of sexual or emotional abuse will you be normalising in your next jaunty hit? #AskThicke
— Scriblit (@Scriblit) June 30, 2014
#AskThicke Once you’ve cracked ‘hug me’, any thoughts on what rhymes with ‘misogynistic douchebag’?
— James Martin (@Pundamentalism) July 1, 2014
Ukrainian club creates social media bar
The Boom Boom Room, a night club in Kiev, has a set menu of eleven drinks in its newly-launched “Check-in bar”, each of which can be purchased in exchange for a different social media activity. A hashtagged Instagram selfie is worth one shot, a photo with four tagged friends earns you a bottle of Prosecco and there’s a special drink for a mayor’s badge on Foursquare.
#DryJulySmoothie sets Guinness World Record for Largest Smoothie
This month it’s Dry July and the festivities kicked off with one of many planned world records. A public event, which attracted 3000 participants, was held to launch the #DryJuly campaign resulting in the creation of a 2,300 litre smoothie.
Through an integrated campaign, Dry July aims to deliver their key message of “it’s amazing what you can achieve without a hangover” in an attempt to raise awareness and fundraising for cancer research. The goal is to raise $4.5 million for the Australian campaign and they’re already on their way thanks to the success (and deliciousness) of the #DryJulySmoothie.
CCOs have social on their radars
A survey of 203 chief communications officers worldwide has found that social media is expected to be the biggest factor affecting them. Of those asked, 91% answered that they predicted social media to have the single biggest impact on their job in the coming years. In response, 73% were hiring more social media experts.
Facebook is still important to teens
A couple of recent surveys have produced evidence countering the general belief that teens don’t use Facebook. Forrester asked 4,517 US 12-17 year olds about their social habits, finding that over 75% use Facebook (only YouTube saw a higher figure) and 28% use the platform ‘all the time’, more than on any other network.
Similarly, research into 2014 US high school graduates concluded that 47% use Facebook a few times a day and another 14% once a day. These figures, too, are higher than for any other social networks.
Business Insider Intelligence produces Snapchat report
Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’.
Facebook interactions are up, but not necessarily for brands
Facebook reach has indeed been dropping, but it seems that interactions are on the up. According to analysis of the 3m largest Facebook pages, total interactions have increased by 30% since January 2014. However, the figure mentioned is ‘total’, meaning it may be influenced by a rise in post frequency. Also, the increase is mainly explained by media, rather than brand pages, as seen in the below graph:
Facebook updates News Feed algorithm for video
Facebook is changing its News Feed algorithm to reflect increased video viewership. It will now take into account how long a user watches videos for, alongside typical engagement metrics (likes, comments and shares). Users who spend a lot of time watching videos can expect to see more, and vice versa.
Facebook updates its ads
Facebook has created a new ad unit that allows marketers to post up to three products in one advert. It’s heading to Facebook’s ads API first, but will be available in other offerings later in the year.
The network has also updated its Custom Audiences, allowing advertisers to target those who visit certain websites, and those who had visited them previously but haven’t done so in a while.
Twitter trials two new features
Twitter is testing a couple of new features. First of all, it is trialling a ‘retweet with comment’ button, allowing users to write their own tweet on top of a RT, like so:
Secondly, it’s testing a WhatsApp share button, with some Android users noticing the feature in the Twitter app.
Google takes measures to separate G+ from search
Google is dialling back the prevalence of G+ information in search results. In a move supposedly aimed at creating a more unified experience across devices, when a search result brings up something authored by an individual, it will no longer display his or her picture, or how many people are in his or her Circles.
Foursquare charging for location data
Foursquare is charging its largest web partners for use of its location data. A number of companies use said data in providing their own services – they are now being charged if they surpass a certain threshold.
New Second Life planned for 2016
Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration.
The beeb on reddit
The BBC is expanding its social offering through a dedicated subreddit, r/bbcworld, as well as a video news channel on the site.
Quaker Oats sees success with Twitter and TV
Quaker Oats has released some impressive results from a campaign involving Twitter and TV. By promoting ten tweets when its adverts were shown, and targeting certain topics (cooking, entertainment and family, among others), the brand saw a 15.93% engagement rate and almost 90,000 clicks.
Heineken celebrates Gay Pride Month
Heineken US has produced a set of Instagram photos to celebrate Gay Pride month. The seven images are made up of the below, along with six images of couples, each set against a block background. When users scroll down the page, the photos come together to produce a rainbow.
French Football Federation joins Yo
The French Football Federation has joined Yo. It will be sending out messages to fans when France score in the World Cup, saying…. errr, “Yo.”
A week in the social World Cup
The World Cup is set to be the biggest social media event of all time, with 12.2m tweets in the opening game alone. One of the biggest incidents of the last week was when Uruguay striker, Luis Suarez, appeared to bite an opponent and was subsequently punished with a four-month ban. The hour after the incident saw 339,269 mentions of the bite and, naturally, a number of brands looked to react. Some of the most successful examples came from Netflix, Specsavers, McDonald’s Uruguay, Snickers and Bud Light.
Don’t worry #Suarez, four months is plenty of time to devour House of Cards. One bite at a time.
— Netflix UK & Ireland (@NetflixUK) June 26, 2014
— Specsavers (@Specsavers) June 25, 2014
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac
— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014
— SNICKERS® (@SNICKERS) June 24, 2014
— Bud Light (@budlight) June 24, 2014
Another nice piece of reactive marketing came from the adidas UK Twitter account, which changed its name to adidas Italia for one day only, when England needed an Italian victory in order to progress.
A number of brands promoted tweets around the USA vs. Germany game, with many using American patriotism and others recognising the importance of the event to a global audience. That’s something KLM failed to do; the Dutch Airline had to apologise for posting an ‘Adios Amigos’ tweet when the Netherlands eliminated Mexico from the competition via a controversial penalty.
Don’t forget to check out our round up of other goings on in the social World Cup.
Wimbledon and social media
It’s not just the World Cup that’s on this week. Wimbledon is more social than ever; the tennis competition has created a number of social media campaigns including live Twitter replays, photo booths in the famous queue and socially-sourced UGC shown on the screens outside Centre Court. Sponsors have been getting involved, too. We Are Social and evian have produced a campaign dubbed #LetsPlay that asks fans to tweet @evianwater with their most playful ‘live young’ messages. The best are being turned into mini musical films and sent back via Twitter and Vine. Meanwhile, Robinson’s wants to put an end to the #HenmanHill vs. #MurrayMound question and has created a video that pits Tim Henman against Judy Murray, which it will use to fuel an online debate.
Pringles wants you to kick your own goals this FIFA World Cup
Just when you thought brands were done with kicking off World Cup-themed campaigns, Pringles has launched ‘pringoooals’ which will have their Facebook fans kicking goals of their own.
With the support of Sydney FC, Pringles has created an application for its Facebook community so that die-hard football enthusiasts and part-time fans alike can attempt to score their own ‘Pringoooals’.
Facebook launches Slingshot
Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in return.
Facebook tests auto play video for brand pages
You may have noticed auto play video ads in your Facebook News Feed, coming from brands such as Macy’s and Chevrolet. Facebook is now testing an expansion of the feature, such that videos posted to brand pages will ‘auto play’ in the same way. The videos would not be restricted to the same 15-second time limit as the current ads.
Twitter increases ROI for TV ads
A recent study has concluded that TV campaigns supported by Twitter are more effective than TV alone. The most significant figure was that Twitter-supported campaigns produce a 50% higher ROI than TV-only campaigns. The study also noted that when using Twitter, brand awareness was 6.9% higher and that households showed a 4% increase in sales compared with TV alone.
GIFs come to Twitter
Twitter now supports GIFs uploaded natively through a variety of devices, on Twitter.com, iPhone/iPad and Android. They won’t start automatically, but, as you can see below, all that’s required is a quick click of a button. Naturally, brands are getting involved already. Here are a few examples:
Is there something on our cheek? http://t.co/MqyQYAFckr
— Wendy’s (@Wendys) June 18, 2014
— Forever 21 (@Forever21) June 18, 2014
If anyone needs us, we’ll be admiring all the GIFs in our timeline. This is truly the GIF that keeps on giving. http://t.co/xnCpgIs6QD
— E! Online (@eonline) June 18, 2014
Yahoo to run Tumblr ads on related sites
Yahoo is going to start running Tumblr’s Sponsored Post ads on its affiliated sites, including Yahoo News and Yahoo Beauty. Brands already involved include Lexus, Tide, Lipton and the Hunger Games.
LinkedIn launches Job Search
LinkedIn has released a standalone app for iPhone and iPad, called ‘LinkedIn Job Search’. What it does should be clear from the title, but there is another feature that makes it distinctly different from LinkedIn: everything is completely private. It’s US-only for now, but more markets are in the offing. Product manager, Daniel Ayele, said of the launch:
It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.
Snapchat tests public sharing, adds new filters
Snapchat has announced a couple of changes in the last week. First of all, it’s testing a Group Sharing feature, dubbed ‘Our Story’. The feature will pull together all the snaps from a particular location, such as a concert, and share them publicly as one large, user-generated Story.
Secondly, the app has added custom filters for brands, in an attempt to entice more of them to use it. Here you can see Vice’s ‘Yes We Cannes’ template.
Yelp adds direct messaging feature
Yelp users can now contact businesses directly with questions and feedback. When they do so, the business will receive an email like the below. To respond, it simply needs to reply to the email. Yelp will also give an indication of how long it takes companies to respond, unless they choose to opt out.
The World Cup on social
The USA seems to have taken to the World Cup, even if USMNT is no way to refer to a football team. The soccer love is showing on social, with tweets from big names, including LeBron James, Jimmy Fallon and some bloke called Barack.
— Barack Obama (@BarackObama) June 16, 2014
The US team’s first game, a victory over Ghana, saw a high of 173,738 tweets. Delta Airlines wanted to get involved, but produced the World Cup’s first ‘Twitter fail’ by illustrating Ghana using a giraffe, an animal that isn’t native to the country. The brand ended up issuing an apology.
— theScore (@theScore) June 17, 2014
Other brands managed to avoid such problems when commenting on the USA vs. Portugal game yesterday. Portugal equalised in the dying seconds to leave the US needing a result against Germany – here are some of the tweets in response to the event.
— McDonald’s (@McDonalds) June 23, 2014
— Listerine Global (@ListerineGlobal) June 23, 2014
The US team is, at least, doing better than its English equivalent. This side of the pond, we’ve resorted to a meme about Phil Neville’s boring commentary. Anything’s better than thinking about how we’ve done.
— Jobsite UK (@JobsiteUK) June 16, 2014
MLS gives its players superpowers
The Major Soccer League is looking to use the World Cup to promote domestic American soccer, and is using its Vine account to do so. It has asked its followers to choose the superpowers of seven different players and created representative art.
San Francisco 49ers create digital rewards system
As ‘soccer’ spreads across the States, there’s still time for a little of the old ‘football’. The San Francisco 49ers have created a digital rewards system, where fans can collect ‘yards’ for completing activities such as liking the team on Facebook, following them on Twitter, or watching videos and reading certain articles. The points can then be redeemed for prizes.
Tide creates Game of Thrones infographic
SPOILER ALERT! If you haven’t finished Game of Thrones, it might be best to give this story a miss. Tide has created an infographic showing all of the deaths in the most recent season, receiving over 1,000 RTs and favourites.
— Tide (@tide) June 16, 2014
New emoji are coming
Big news for everyone who finds it too difficult to express their thoughts and feelings using words. There are 250 new emoji coming, which should keep conversations interesting for at least 250 seconds. Easily our favourite is the ‘middle finger’ image, which can come in very useful on a Monday.
V/LINE GUILT TRIPS wins Creative Effectiveness Grand Prix at Cannes 2014
McCann Melbourne have followed their stellar Lions haul last year by taking out the first Grand Prix of the year with the V/LINE GUILT TRIPS campaign. The campaign, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit friends and family, grew total off-peak monthly sales for V/Line by 15% and boosted call centre enquiries by 28%.
In order to create awareness and help sell tickets to Creative Fuel (taking place on the 26th of July 2014) the below video was launched poking some fun at the industry and the thought that you don’t seem to need a creative idea anymore when you can just use technology. Behind the laughs are a few truths and definitely worth a watch:
UK social networkers are increasingly mobile
According to eMarketer research, 75.3% of UK social network users will access via mobile by the end of 2014, a figure that will rise to 90.2% by 2018. Naturally, ad spend is following suit; total mobile internet ad revenue will stand at $31.45bn by the end of the year, up from $17.96bn in 2013 and $8.76bn in 2012.
Social ads are preferred by marketers
A survey of marketers by Millward Brown has found that most prefer social media ads to native and email ads. When asked which ad types met their company’s digital branding objectives, the top answer, given by 51% of respondents, was ‘social ads’, followed by native (46%) and e-mail (36%). Social ads are also more common – 77% responded that they had used them, compared to 73% for email and 68% native.
Facebook accidentally launches Slingshot
Facebook has had Slingshot, its second attempt at a Snapchat rival, in the pipeline for a little while now. Last week, it accidentally launched the app, before pulling it from the app store and admitting its mistake.
Facebook adds tap and hold video sharing to Messenger
So we have to wait for Slingshot. In the meantime, Facebook Messenger has added another Snapchat feature – tap and hold video sharing. The update is already here for iPhone and is incoming for Android.
Facebook to target ads based on browsing history
Facebook has announced that it will use web browsing history for targeting ads on the platform. The platform will capture passive browsing information from various sites across the web, including, in future, those where its ‘like’ button is installed and, perhaps controversially, will not pay attention to the ‘do not track’ function in browsers. The network has also announced new privacy options, whereby users can click on an ad to see why it has been served to them.
Instagram brings ads to the UK, Canada and Australia
Only last year, Instagram launched its first Sponsored Posts in the US. Now it’s announced that adverts are to expand internationally, starting with three English-speaking markets: the UK, Canada and Australia.
A new method for sharing video ads on Twitter
Twitter is experimenting with a new way of sharing video ads, starting with Visa and adidas. When a user types in a particular hashtag (#visa for Visa, #allin for adidas) followed by a space, they will see a paper clip prompt. Clicking on it allows the user to easily share the ad with their followers.
Twitter to start showing weather-related adverts
Twitter has partnered with The Weather Company, so that advertisers can serve weather-specific ads on the platform. While this function has been available on The Weather Company’s website for a while, the move will now tie in with real-time social marketing, as Curt Hecht, The Weather Company’s chief global revenue officer, explained:
People experience the weather that don’t use our properties, so this enables us to connect with them elsewhere. Our clients keep asking us to go off-property.
Twitter launches website remarketing tag
Twitter has launched a tag for website remarketing, allowing advertisers to target Promoted Tweets or Promoted Accounts to internet users who have already visited their website. Any advertiser who already has a tag for conversion tracking can use the new system, while new users can create one using the Twitter ads UI.
Facebook and Twitter add World Cup features
Facebook and Twitter have added specific features for the World Cup. The former has created a World Cup hub, featuring live scores, highlights and real-time posts from friends as well as relevant players and teams. There’s also an interactive map showing the locations of top players’ fans, while users can use the ‘watching’ feature to share specific matches.
Twitter is targeting users as soon as they sign up. New users will be able to choose which nation they’re supporting and select from a set of pre-made supporter profile pictures and cover photos. Its answer to the Facebook ‘World Cup hub’ is the #WorldCup timeline, which similarly shows relevant posts from your network alongside others deemed relevant. Hashflags are back, too: typing a specific country’s hashtag will bring up the national flag. Lovely stuff.
Line releases Selfie Sticker app
Japanese messaging app, Line, has launched ‘Line Selfie Sticker’, aiming to take advantage of the twin trends of selfies and social stickers. Users can take a photo of their face (or someone else’s) and see it mapped to 130 character templates after a cartoon filter is applied. Stickers can then be shared on Line, as well as Facebook, Twitter and Instagram.
FIFA uses voting Twitter card
FIFA is using a Twitter card to display the results of its ‘Man of the Match’ votes after each game. It’s a pretty nifty little card, which you can click here to see, though for some reason the winner is always Qatar. How odd.
Visa looks to social for World Cup campaigns
Visa is looking to get the most out of its World Cup sponsorship with a variety of campaigns across social. It has created the ‘Teletransporter’, in which fans can add a picture of themselves to football characters to create a sharable video, as well as a number of videos, one of which is included below. The brand has also employed ambassadors to create social content on its behalf, and will be ensuring that it supports all this with strong targeting and mobile optimisation.
Coca Cola creates World Cup selfie montage
Coca Cola created a photomosaic flag for last week’s World Cup opening, made up of 233,206 socially-sourced selfies from across the world, all draped across the field. Here’s James Sommerville, VP-global design at Coca-Cola, talking about the campaign.
Hyundai develops World Cup microsite
Another World Cup sponsor, Hyundai, has created a Tumblr-powered microsite dubbed #BecauseFutbol. The page is set to contain 120 pieces of original art, which site visitors can remix or use to create new artwork and share on social media. Hyundai is supporting the activity with the below Times Square billboard.
Buffalo Wild Wings launches #fannerism Instagram competition
Buffalo Wild Wings is launching its Instagram presence with a World Cup-themed competition. The brand posted the below request for #fannerism images – winners will be contacted via Instagram Direct with an image that describes how to redeem a gift card.
Porsche celebrates return to Le Mans with social competition
Porsche ran a 24-hour Twitter and Weibo competition on Saturday, in conjunction with Le Mans. Entrants were able to create their own teams and could ‘go faster’ by tweeting better. The winner received a VIP package to an LMP race in either Austin or Shanghai.
This week; Uruk-Hai shopping trips, personality tests and Celine Dion covers.
Check out what we’ve been following this week:
MIDDLE EARTH: Uruk-Hai goes shopping.
PROFILED: Learn your social media personality.
EXPOSED: The dress that reveals more with each share.
BOREDING: What time, boredom, a camera and an empty airport lead to.
CLICKBAIT: The Onion takes on Buzzfeed.