Here are all of the posts tagged ‘advertising’.
Metro Trains leverage content opportunity
Australia’s favourite PSA series leveraged Pamplona’s annual Running of the Bulls for their latest addition to the Dumb Ways to Die videos.
Advertisers will increase social ad budgets
Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of respondents for all platforms, while hardly anyone plans to ‘significantly decrease’ budgets on any of the three networks.
Eventbrite release their ROI figures on social sharing
A 2013 Eventbrite sales analysis shows that social media shares on Twitter drive $10.90 while Facebook & LinkedIn follow with only $4.10 & $3.20.
“This is most likely due to the fact that Facebook has a deeper penetration in Australia, leading to more cluttered and potentially less relevant newsfeeds,” Eventbrite international expansion manager Elsita Meyer-Brandt said. “On the other hand, Twitter is less saturated, meaning less distraction for users. Also, the 140 character limit means users often need to click on links to see more information.” Read more on Mumbrella.
Lorna Jane takes the #1 Facebook spot in retail fashion
The Australian Facebook Performance Report shows that Lorna Jane has pulled ahead of Bonds, Nike, Country Road & General Pants to become the most highly engaged Facebook brand in the retail fashion category. With the leading engagement rate of 1.65%, Jessie Dean, Digital Media Manager for Lorna Jane says: “With Facebook ‘likes’ growing at over 4500 per week its clear that customers know the Lorna Jane experience doesn’t end when they buy something.”
Facebook buys LiveRail
Facebook is to further increase its video ad business with the purchase of LiveRail, one of the biggest video ad sellers, which automates the sale of video adverts for the likes of MLB, ABC and DailyMotion. According to Ad Age, a Facebook spokesperson declined to comment on the price of the deal. Facebook will use LiveRail’s data when serving ads on its own network, and vice versa. This should help to amplify Facebook’s ‘Audience Network’, which allows advertisers to extend campaigns beyond the social network.
Facebook creates ‘missed call’ ad unit for India
When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.
India has a culture of pre-paid phone contracts, which often include high costs for data and text messages; as such, the missed call is a common workaround. Facebook is hoping to take advantage of this behaviour in the country, which has its second-highest global user base.
Twitter ups mobile ad offering
Twitter has made two moves to improve its mobile ad offering in the last week. First of all, it is now offering mobile app installation ads, which it has been testing since earlier this year, to all advertisers. Secondly, it has purchased TapCommerce, which helps mobile businesses to retarget ads, for a reported $100m. The two moves display a clear intent by Twitter to focus on mobile advertising.
Tweets appear with ‘buy now’ button
A ‘buy now’ button appeared on several tweets last week, all linked to the @fancy account. The button was only visible on mobile and didn’t actually do anything when clicked, inciting speculation that it was either a test or an accident. However, it looks likely that shopping on Twitter will be here soon enough.
Vine adds loop count
Vine has added a ‘loop count’, a metric that displays how many times a particular Vine has been repeated. The idea is that this will show which videos are best engaging their audience, which could be big news for brands. We Are Social’s Luke Carrell talked to AgencySpy about the move:
For many marketers, Vine continues to be a bit of an enigma, with its younger audience and tendency to reward quick, quirky humor that can be difficult to get exactly right. While many brands have embraced the platform as an outlet for one-off creative exercises, more robust metrics such as the introduction of content impressions (e.g. Loops) opens the door for gathering insights that can help build smarter content plays over the long term.
Google kills Orkut
Google is bringing an end to Orkut, its original social network, which remains popular in Brazil and India. It released a blog post, which stated that “YouTube, Blogger and Google+ [had] outpaced Orkut’s growth”. September 30th will be the network’s final day.
The World Cup breaks records in social
The World Cup has been one of the most talked-about events of all time online, and there is now more evidence to support that. The total number of Facebook posts, comments and likes relating to the World Cup has reached the 1bn mark, with 11 posts from footballers competing in the tournament each receiving more than 1m likes. Of these, seven came from Neymar, three from Messi and one from Ronaldo. Meanwhile, Brazil’s penalty shootout victory over Chile elicited 389,000 tweets in one minute, the highest figure of all time. The previous record was held by February’s Superbowl, in which a single touchdown caused 382,000 tweets in a minute.
adidas and We Are Social produce real-time World Cup content
Ad Age recently spent the day at adidas’s real-time marketing hub at the World Cup in Rio, a 40-strong delegation that includes some of the We Are Social gang. Their article about the experience highlights adidas and We Are Social’s extensive pre-World Cup preparation, while also discussing the way in which the team deals with reactive content on the ground. So far, adidas is the most talked-about brand of the entire tournament.
— adidasfootball (@adidasfootball) July 4, 2014
— adidasfussball (@adidasfussball) July 4, 2014
We Are Social and adidas celebrate Djokovic’s Wimbledon win
In the immediate aftermath of Novak Djokovic’s thrilling fifth set win over Roger Federer at Wimbledon, We Are Social and adidas Tennis posted a congratulatory tweet and image to celebrate the moment. It was the culmination of two weeks of support for its players, all under the umbrella of #smashthesilence. The tweet itself has received over 1,250 retweets, the hashtag being mentioned 10,700 times throughout the tournament.
— adidas tennis (@adidastennis) July 6, 2014
We Are Social and evian create #LetsPlay
We Are Social created a campaign for water brand, evian, which encouraged people to live young during Wimbledon. Fans simply had to tweet @evianwater with #LetsPlay. Lucky winners received a personalised Vine, sung by Vive Vocals.
— evian (@evianwater) July 2, 2014
— evian (@evianwater) July 2, 2014
Monster puts job ads in Twitter cards
Monster, the recruitment company, has released a new Twitter card, which displays a full job advert within a tweet. Here it is in all its glory:
— Monster (@Monster) June 30, 2014
Barbie joins LinkedIn
Looking for a career as a plastic toy? Better connect with Barbie – she’s just joined LinkedIn. The move is promoting the doll’s latest incarnation, ‘Entrepreneur Barbie’, whose profile includes details on her long and illustrious career, as well as an explanation of her latest venture, ‘Dream Incubator’.
Ikea creates Instagram ‘website’
Ikea has created an Instagram page that functions like a website. By featuring products from its Ikea PS collection, alongside a product description, it takes advantage of the network’s layout, as explained in the video below.
Vodafone is curating a Twitter play
Vodafone is teaming up with Spanish actor, Raúl Arévalo, to curate a play from tweets. Twitter users will be encouraged to send in suggestions for lines/directions using the hashtag #firstteatrotuits (first theatre tweets), after which the play will be performed to a live audience in Madrid’s Capitol Theatre. The audience, too, will be encouraged to send in their own suggestions.
AutoTrader.com and Overly Attached Girlfriend
AutoTrader.com has enlisted the help of Laina Morris, better known as ‘Overly Attached Girlfriend’, in its latest online campaign. The online star is featured in a video, in which she uses the site’s various features to help keep her search hidden from her partner. After watching, viewers are encouraged to take part in a similar online treasure hunt.
CALM launches the Twitter #Mandictionary
Male suicide charity, CALM, has created a Twitter campaign, which asks users to tweet their suggestions for vocabulary to express male emotion, using #Mandictionary. The charity hopes the campaign will help promote discussion of male mental health, and intends to use the submissions in future ads.
— Ceiling Demons (@CeilingDemons) July 1, 2014
Twitter trolls Robin Thicke
Music channel VH1 encouraged Twitter users to tweet questions to Robin Thicke last week, using #AskThicke. Naturally, for such a controversial figure, some of the questions weren’t quite what Thicke might have hoped. Many tweets, such as the below, highlighted Thicke’s questionable history and accusations of misogyny.
What form of sexual or emotional abuse will you be normalising in your next jaunty hit? #AskThicke
— Scriblit (@Scriblit) June 30, 2014
#AskThicke Once you’ve cracked ‘hug me’, any thoughts on what rhymes with ‘misogynistic douchebag’?
— James Martin (@Pundamentalism) July 1, 2014
Ukrainian club creates social media bar
The Boom Boom Room, a night club in Kiev, has a set menu of eleven drinks in its newly-launched “Check-in bar”, each of which can be purchased in exchange for a different social media activity. A hashtagged Instagram selfie is worth one shot, a photo with four tagged friends earns you a bottle of Prosecco and there’s a special drink for a mayor’s badge on Foursquare.
Over three quarters of US online adults use social networks
Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more popular than Instagram (17%) and Twitter (18%), while 42% of adults are active on multiple networks.
There were some findings on individual demographics, too: for example, women are four times more likely than men to use Pinterest, while 45% of those aged over 65 are on Facebook. In terms of crossover, Facebook sees the most user crossover: 80% of the users of all other sites spend time on Facebook as well, while Pinterest and LinkedIn have the least crossover of all.
Social ad spending per user rises around the world
Social network ad spending is set to continue growing until at least 2015, according to eMarketer research. In 2012, advertisers were spending an average of $5.14 per user, up to $6.18 in 2013 and forecast to continue to $6.97 this year, then $7.98 in 2015. Growth is slowing, however: compared to a 38.8% change in 2012, 2015 will see an increase of just 25.4%.
Vine launches for web browsers
Twitter’s video sharing platform, Vine, has launched its web version. This includes everything you’d expect: a home screen, plus the functionality to like, comment and share, as well as a new feature: TV mode. This allows users to view all videos in one, continuous stream.
FC Barcelona hit 50 million Facebook fans
Spanish footballing giant Barcelona has become the first club to reach 50 million Facebook fans. The figure depicts the rise of sports clubs on the network – we’ve no doubt that others will follow in their footsteps.
Target use Pinterest for ‘awesome shop’
Clothes retailer Target has created an online ‘awesome shop’, with content curated via Pinterest. The most pinned items from the company’s boards will appear at the top of the shop’s site, allowing users to easily browse the items their peers love.
Ben & Jerry’s react to marijuana legalisation
Ben & Jerry’s last week produced a terrific piece of reactive content after recreational marijuana became legal in the US state of Colorado. At the time of writing, it’s received almost 10,000 RTs and over 5,000 favourites.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
Fashion brands have same-y new year
Happy New Year! Of course, it means a lot coming from us, but when four different fashion brands post the same update at roughly the same time, it ends up having little marketing value. Four indistinguishable posts were uploaded to Instagram on New Year’s Day by Forever 21, Victoria’s Secret, Gucci and Free People.
Happy New Year on Twitter
Fashion brands weren’t the only ones looking to send the same message. Twitter has produced a blog post on how people wished each other a Happy New Year all over the world, with this colourful visualisation showing the time lapse.
Tweet appears as full-page ad in NY Times
Repurposing content from social media for print, CBS Films took out a full-page advertisement in the Saturday edition of The New York Times to include a tweet from film critic A.O. Scott about the new film ‘Llewyn Davis’. The tweet was modified to exclude original mention of 2 other films. Interestingly, CBS Films violated Twitter’s Guidelines regarding endorsement without permission. We await to see if any legal ramifications take place.
Google launches the Open Automotive Alliance
Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The alliance consists of Google, GM, Honda, Audi, Hyundai, and chipmaker Nvidia, and will focus on integrating the OS into in-car systems. The potential for developers to extend their products into the driving experience makes for many exciting opportunities.
Source: The Verge
Polaroid has partnered with Socialmatic to release a camera
Polaroid is partnering with Socialmatic to develop and release a camera that will allow photographers to either instantly share their shots on “major social media networks” or just run off a hard copy using the device’s built-in instant ZINK printer. The Socialmatic features a 14-megapixel sensor up front and a much smaller two-megapixel sensor on the back for snapping and sharing selfies. Running on Android, offers the potential to extend the camera via apps and there is talk of Wi-Fi connectivity included as well.
#HipsterSanta approves Sydney’s new Central Park shopping centre
#HipsterSanta has been introduced as a PR initiative to drive awareness and encourage sales at Sydney’s new Central Park shopping centre. While the campaign is supported by traditional OOH media, it is socially lead through Twitter & Instagram channels created by #HipsterSanta himself. Shoppers are encouraged to get involved on Instagram & Twitter by posting tagged photos for the opportunity to win store vouchers.
Holler uses shock value to raise funds for charity
The rules of disruption were changed in Holler’s latest “shocking” activation to raise Christmas money for charity. Flipping the advertising model on its head, Holler let the audience become the disrupters by crowdsourcing electric shocks which were administered to several of their team members. The entire endeavour was streamed live and Holler donated $1 to The Factory for each shock that was sent. Participants were encouraged to socially share the activation to raise awareness. In only 4 hours the team was able to reach their goal of $5,500 – that’s 1,375 shocks per hour. Let’s hope they’ve recovered.
Facebook introduces autoplay for videos
After testing the system for a while, Facebook has begun to introduce autoplay videos for mobile and desktop. Earlier in the week, most users on iPhone and Android received the system, which works as follows: as you scroll past a video, a preview begins to play without sound. If you don’t want to watch it, just scroll past. If you do, you can click for the full viewing experience, including audio. Later in the week, desktop users began to notice the same feature, which Facebook will be continuing to roll out to more and more users.
Facebook release tool for gauging sales
Facebook has launched a new tool for advertisers, allowing them to track users who saw a promoted post and ascertain which of these then went on to make a purchase either online or in a physical store. Retailers can offer Facebook the information they have on customers, including email addresses and phone numbers, and find out which of these have seen a promoted post.
Instagram introduces direct messages
Instagram has added the ability for users to send direct messages. A user can send photos or videos to anyone who follows them, with the two then able to converse underneath the message. If you don’t follow someone, you’ll get a notification to a ‘pending requests’ centre. Instagram announced the changes in a blog post, which included the below video.
Brands have already started using the system, too. Fashion brand Gap sent direct messages to the first 15 people to reply to a message; from these, winners were selected to receive a denim tablet case.
Hyatt Hotels have been sending messages to their fans, too, wishing them a Merry Christmas.
Twitter users can send images in direct messages
Twitter has introduced a few updates to its apps for iPhone and Android, including the ability to send images in direct messages. Messages are also easier to access through a tab at the bottom of the screen, while users can swipe to switch between the ‘Home’, ‘Discover’ and ‘Activity’ sections of the app. For Android only, there is now a star button next to the ‘Follow’ tab, allowing users to receive notifications for whomever they choose, whether it be a celebrity or one of their friends.
Twitter adds ‘Broad Match’ to keyword targeting
A few months ago, Twitter introduced keyword targeting, allowing advertisers to target an audience based on specific words in their tweets, or those with which they engage. Now, the network has added ‘Broad Match’, allowing them to automatically include related terms in the search. Those related words can include synonyms and alternative spellings, as shown in the below image.
Twitter tests ‘Nearby’ screen
Twitter is experimenting with a ‘Nearby’ feature, which would allow users to see tweets from everyone in their vicinity. The below image shows how the ‘Nearby’ screen would work: it’s essentially a map, with a blue icon for the user’s location, below which there’s a timeline of nearby tweets. The locations of these tweets will be shown on the map above.
Twitter reverses ‘block’ button change
Twitter has reversed the changes it made to the ‘block’ button very shortly after their introduction. The new system, which allowed users to RT, follow or reply to those who had blocked them, was met with widespread public disapproval, which Twitter rapidly took on board.
Google+ to serve social ads across the web
Google+ has introduced a new type of ad, called a +Post ad, which will allow brands to promote G+ updates across the ‘Google Display Network’. The ads, which will comprise the ability to +1, comment or share, should serve to greatly extend the reach of branded content on the network, as well as of the network itself.
Live streaming on YouTube
YouTube has announced the ability to live stream, which will be available to verified accounts that are in ‘good standing’. Video manager will contain a button from which account holders can begin a live stream, as well as the ability to launch a Google+ Hangout directly from YouTube.
Kik reaches 100 million registered users
Messaging app Kik has reached 100 million registered users, and is reportedly adding 250,000 every day. The success comes partly due through its anonymity – users go by a username rather than providing their phone number – as well as ‘Kik Cards’, which are basically mobile web applications.
Dunkin’ Donuts hold Google+ Hangout
Dunkin’ Donuts has continued its social media experimentation by hosting its first ever Google+ Hangout. In it, the brand’s executive chef, Stan Frankenthaler, will reveal the winner of a $1,000 prize for a photo submission contest. The campaign, which was itself hosted via social media, asked fans to submit a photo of a recipe to either Facebook, Twitter, Instagram or Pinterest.
Andy Murray gets SPOTY congrats from adidas
British tennis ace, Andy Murray, yesterday capped off a successful year by winning the BBC’s Sports Personality of the Year award. Playing on his reputation for blandness, adidas posted the below tweet about their star’s achievement; to date, it’s received over 13,000 retweets.
— adidas UK (@adidasUK) December 15, 2013
Samsung makes mistake in trying to hush YouTuber
A good rule for electronics manufacturers is not to make products that set on fire. A good rule for anyone who’s heard of social media is not to try and silence someone who’s making a complaint online. Last week, Samsung did both of those things. When YouTube user Ghostlyrich complained about his phone in a video after being asked for ‘proof’ that it was broken, Samsung issued a list of demands he’d need to abide by in order to get his phone replaced. These were to:
delete his YouTube video, promise not to upload similar material, officially absolve the company of all liability, waive his right to bring a lawsuit or other legal complaint, and never make the terms of this agreement public. A witness would also have to sign the form.
Instead of doing so, he decided to make another video, which went viral. The lesson: when people have a legitimate complaint about your product, deal with them fairly.
Opera House sells virtual tiles to increase preservation funds
Sydney Opera House is inviting you to take part in the preservation of the iconic building through their latest initiative, #ownourhouse. This interactive experience prompts you to sponsor the Opera House by buying a virtual tile on the House’s tallest sail. After choosing a tile, you can upload a photo and a message, explore the tile bookings around you and see a 360-degree bird’s eye view of the harbour from your Opera House real estate.
We Are Social launches Mum’s Playground mobile app
Meet “Mum’s Playground”, the brand new mobile app developed by We Are Social for mums and bubs in the Curash community. Using this portable guide to baby-friendly locations, mothers can search, rate and review nearby locations based on everything from pram access to changing facilities.
The app acts as a mini social network, whereby users can set up profile pages, invite their friends and interact with a greater community online. Download the free app from the App Store or Google Play.
Sass & Bide invite you to design a card & share for charity
Aussie fashion label, sass & bide, invite you to their “Create the Great Workshop” where you can design your own Christmas card using pieces from their eBoutique. For each creation sent to a friend’s email address, sass & bide will donate $1 to Barnardos Australia.
Twitter’s user base skewing younger
Twitter, a network with a traditionally ‘older’ user base, has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn.
The difference on mobile is even bigger; US data shows that 24.8% of Twitter’s mobile users are in the youngest 18-24 age group, compared with 19.4% on Facebook and 14.7% on LinkedIn.
Facebook decreases organic reach
After months of speculation, Facebook has finally admitted to decreasing organic reach for page posts. The network explained the move as follows:
We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.
However, it’s also likely to have been fuelled by a desire for brands to spend more on paid media. Our blog post on the subject highlights the changes and discusses how best for brands to proceed – from investing in promotion to ensuring the presence of strong, creative content.
Facebook updates News Feed to highlight articles
Facebook has announced updates to the way articles are treated in the News Feed, all of which aim to increase the importance of news articles on the network. Firstly, there has been an edit to Facebook’s algorithm to allow for what they call “high quality” articles to appear higher than, say, the latest meme. Then, once a link to an article has been clicked, similar related news will appear at the bottom, as shown below. Finally, articles on which your friends comment will now occasionally be selected for ‘bumping’ back up the News Feed.
The value of a Facebook log-in
Facebook has published a blog post this week, looking at the value of a ‘Facebook log-in’, rather than any other way of accessing an app. The piece looks at four different apps, with results including: Facebook log-in users are 27% more likely to be repeat ticket buyers with Applauze, have a 30% higher average lifetime value for Threadflip and listen 8% longer to Swell Radio. These are nice examples, but it’s worth noting that this correlation doesn’t necessarily mean that this effect has been brought about by the Facebook log-in system.
Twitter reveals ‘tailored audiences’
Twitter has announced the launch of ‘tailored audiences’, an ad product that will allow retargeting of mobile users. It will allow advertisers to serve promoted tweets on Twitter’s mobile apps to those who have visited a website elsewhere on the internet. The network explained in a blog post how it works:
Twitter was also keen to point out the importance of privacy: users can simply uncheck ‘promoted content’ in their privacy setting to prevent their data being used for retargeting purposes.
Tumblr introduces sponsored trending blogs
Tumblr is testing ‘sponsored trending blogs’ for mobile, allowing advertisers to pay for a blog to appear alongside other trending blogs on the network’s mobile apps, differentiated only by a dollar sign. The product is being soft launched at the moment and will go fully live in January.
Foursquare for iPhone
Foursquare has launched its new iPhone app, with a few interesting new features. First of all, it’s had a fairly vast design overhaul, aimed at making a ‘sleeker’ experience. To support this, the app will also ‘shuffle’ content each time you open it, allowing you to get a greater idea of what’s going on where you are. Finally, push notifications will tell you what is happening when you arrive in a new place, without the app even being open. You can see a couple of examples of this below.
Pinterest’s increased traffic on Black Friday/Cyber Monday
On Black Friday and Cyber Monday, two days known for hugely increased volumes of shopping in the US, Pinterest greatly increased the revenue sent to retailers. Doubling on Black Friday and up 3.6 times on Cyber Monday, the increase is being used as evidence for Pinterest’s monetary value in the retail market.
Star Wars launches on Instagram
With its next instalment in the pipeline, if still two years away, Star Wars has begun a promotion drive on Instagram, starting with the below Darth Vader selfie.
Sprint’s ad launched on individual’s Twitter feed
Sprint has launched its latest video ad, starring James Earl Jones and Malcolm McDowell, on a single individual’s Twitter profile. The surreal series of adverts sees the two actors read out everyday text messages and conversations, so the latest iteration is a logical move in the comedic saga.
Insurance company uses tragedies to promote its product
After the news of Nelson Mandela’s death last week, Twitter was largely populated by individuals wishing to express sadness, or condolences to his family. However, one American insurance brand decided to try to use is as an opportunity to promote their product:
It turns out this isn’t the only time they’ve done this, either. When Hollywood actor Paul Walker died, they tweeted the following:
It’s no surprise to see brands hijacking certain Twitter trends; however, this is a particularly unpleasant example, which naturally saw a fair deal of backlash from the general public.
1. Facebook scam plagues JB Hi-Fi
Yet another Facebook survey scam has hit Australia. This time victims, who don’t know any better, are being lured by the chance to receive $200 JB Hi-Fi vouchers.
Links are spreading like wildfire for the scam because the first step of ‘entering’ is to share a link with your friends for the competition.
It should come as no surprise that after this step, you’re told that you’re a winner. All you need to do is complete a survey to prove that you are human.
This is where the scammers make their money. They get paid for every survey that gets completed.
Remember, if it sounds too good to be true, it probably is.
2. Mobile engagement on the rise
As an indication of the growing trend for users to engage with social applications via their mobile, we thought we would share some interesting insights gleaned from a competition we are currently running for a client.
The competition was released both as a Facebook application for desktop users, and a mobile enabled website. The competition is being promoted across a range of mediums to attract a broad audience. Because we autodetect the user’s device, there is no bias towards what browsing device the users need to use to access the application. So it might interest you to know that the current statistics are that 39% of all entries are being completed from a mobile device. While it is a limited data set, this would suggest that we are not far away from mobile accounting for half of all engagement with social applications.
However, if the objective is to encourage sharing, desktop users were twice as likely to use the share functions we provided and share the content with their network. 23% of all mobile users shared the link, while 42% of all desktop users through Facebook, shared the link with their friends.
Is this an issue of time on the device, or user behaviour? We would love to hear your thoughts on the subject.
3. Smith Family goes social
The Smith Family Christmas Appeal has gone social in 2011. The Facebook campaign goal is to demonstrate the impact on children who live in jobless families.
An interactive video app has been created that inserts you and your friends into the narrative. The idea is to demonstrate exactly what it feels like to be a kid living without the basics.
The charity said that while donations are key, sharing the message through social media and growing the community of committed fans on Facebook is the priority.
4. Marketing budgets set to rise in 2012
Aussie marketing budgets are predicted to increase by 3.5% on average next year, according to the Australian Marketing Institute.
Almost two-in-five marketers said they expected their 2012 budgets to increase by a whopping 20% compared to this year. Social media spending alone looks like it will increase by 6% across the board.
AMI chief executive Mark Crowe said: “Again we are seeing large budget variances across all sectors. However, overall a further increase in budgets is expected, which represents a consolidation of the strong growth that was experienced last year.”
“Online and new media not surprisingly continue to enjoy high levels of increased usage,” Crowe added. “However traditional media can also look forward to increased usage albeit not at the same level.”
5. Facebook ads get you emotional
Facebook have been selling different types of advertising for a while now and suggesting those that resemble status updates are more engaging than elsewhere online. This claim has now been confirmed by two studies conducted by Neurofocus and Nielson.
The studies used brainwave pattern analysis to determine how effective marketing messages are in different formats. It was found on all measurements (brand recollection, recall and resonance), that Facebook scored better on both attention-to and emotional engagement with the test ads. It’s strong emotional bonds, which have kept traditionalist spending their budgets on TV advertising; perhaps these new insights will sway a few budgets in the direction of Facebook.
6. When Twitter impacts TV ratings the most
Last year a report by Nielsen revealed that Internet buzz can increase TV ratings, recently Nielsen have released a taster of their research project measuring exactly how much Twitter impacts TV ratings.
Importance of different forms of Social Media varies through the lifecycle of a premiere:
Findings show that although social buzz can impact ratings weeks in advance, Twitter specifically has the most effect near to and during airtime.
7. Facebook roll out timeline and private messages
The new Facebook timeline has begun rolling out in New Zealand, and will be available globally in the near future. The redesigned interface shows users activity chronologically right back to birth. Once live, users will have a small amount of time to curate their older activities before it’s all readily visible.
On top of the new timelines, Facebook are also trialling Private Messages between Pages and fans. A seemingly minor update, but it will allow brands a chance to interact with fans in a more direct and individual manner.
8. Twitter gets a redesign and sets its sights high
This week Twitter launched their new updated user interface. The interface provides users a faster, simpler way to find out what’s happening around them and the news they care about. The launch added numerous features most notable the ‘discover’ tab, a tab containing useful and entertaining information customised for the user.
After the launch of the exciting new interface, our Singapore team noticed a few similarities with Sina Weibo. The similarities (and differences) help illustrate how social networking is fuelling great innovations and sharing best practise between them.
The update has also seen the addition of enhanced brand pages:
As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.
Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.
You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.
This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.
These enhanced brand pages will offer a much more customisable experience for their fans, allowing them to present their best content on Twitter, and Ad Age have a great overview of how the launch brands are using their pages. However, as We Are Social’s Jim Coleman said to Econsultancy:
Users will only see these pages when they’re first deciding to follow a brand – so we can expect follow conversion rates to go up slightly, but the new brand pages will make no difference to brands everyday interactions with their followers and customers as this still all happens in the stream.
The intent is obviously to make Twitter more ‘sticky’. Twitter has long been envious of Facebook’s amazing average time on site figures, and this is their attempt to bridge that gap. These changes will definitely move the needle in the right direction, but the question is how much.
Not happy with just releasing a simple, easier interface across all platforms, Twitter have also announced their new total user goal; 7bn people. The changes to the interface should help fresh users get to terms quicker, and perhaps the sky really is the limit for this bird.
In other Twitter related news, an email from Twitter sales suggests the cost of a Twitter fan is between $2.50 and $4. The email discusses the benefits for brands as well as flaunting some enticing numbers such as the 15x increase in impression volume from Promoted tweets.
9. Isaiah Mustafa is ‘MANta Claus’
The well chiselled face of Old Spice is at it again with a promise to gift all 7 billion people on earth this Christmas. The video below is the first of many and gifts a ‘pair of high heeled lady shoes made out of necklaces’ to @beautyjunkies.
Other recipients include the city of Balitimore, 25 of his closest Internet friends and the whole country of Australia. Stay tuned to the Old Spice YouTube channel to see what he gifts the rest of the planet.
10. Wikipedia investigate PR firm for edits.
Wikipedia have suspended at least 10 accounts linked to PR firm Bell Pottinger for content manipulation. It has been said that the accounts were linked to positive statements being added and negative being removed from client’s pages. The main issue being that the firm was not disclosing their link to the brands, helpfully the founder of Wikipedia has offered to go into the company and give them advice on ethical editing of Wikipedia.