Here are all of the posts tagged ‘app’.

The Week According To The Internet #22

by Matilda Aldridge in News

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This week; Giant Easter eggs, the cutest dog in the world and getting creative on Facebook. 

It’s a four day week guys, which just means you get your Internet fill early!

GRIM: Actresses without teeth.

ANTISOCIAL: One way to avoid shopping crowds.

BRIGHT SIDE: Things can only get better…right?

POPULAR: A collection of the most creative Facebook posts from brands.

MANTERESTING: Pinterest for dudes

TECH-HEADS: More through Google glass. 

TALENTED: Sounds you would never expect to hear from a walrus. 

GIANT: The worlds largest Easter egg up for auction. 

EQUALITY: Gay marriage equality box turns red and spreads on social media.

BUNNY-DOG: The dog that just can’t get enough of Easter.

(Image via)

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HarperCollins give away a year of books

by Dan Goodswen in News

Win a year's supply of books

HarperCollins are giving Australian readers the chance to add 52 titles to their shelves, with their Win A Year’s Supply Of Books promotion.

The competition, built by We Are Social, is part of the promotion for Belinda Alexandra’s latest novel, Golden Earrings, and is being hosted on her Facebook page.

The new mechanic asks users to read up to 30 pages of the novel, before answering a question about the content.

The winning entry, chosen by HarperCollins and Belinda Alexandra, will receive a new HarperCollins book every week in 2012.

Fans who also share the competition with their friends will also get an Amazon Kindle if their entry wins.

This app is the latest phase in a series of social activity for Golden Earrings, Belinda’s fifth novel, which was released in October and is available from Borders.com.au and iTunes.

Keen readers can enter to Win A Year Of Books here, and might want to start stockpiling tea – that’s a lot of books to read!

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Kia Australia help fans show their friends a little Respect

by Dan Goodswen in News

Kia Rio Reborn Respect app on Facebook

Kia Australia recently launched the highly anticipated Rio Reborn – a complete redesign of their flagship hatchback – along with an ad campaign encompassing both traditional and social media channels.

The new Rio is another piece of the ongoing brand refresh by Kia’s Chief Design Officer Peter Schreyer – the man responsible for the Audi TT – a partnership that has already resulted in a handful of awards for the brand, and a fleet of cars that demands serious respect.

With that in mind, Kia have launched a Respect campaign for the Rio, highlighting the new design – from the styling, to the handling, to the range of standard features.

In addition to the TVC and billboard advertising, Kia Australia has teamed up with We Are Social to host an app on their Facebook page that allows fans to Respect each other - spreading the word about the Rio Reborn at the same time;

Kia Rio Reborn Respect app on Facebook

The app, designed and built in house by We Are Social, allows fans to connect with Facebook and select friends to Respect.

A message is then posted to the friend’s wall, and the action appears both in the profile and timeline of the fan using the app.

Once the fan has sent Respect to their friends, they can then see more information on the Rio Reborn, and book a test drive.

The campaign represents a commitment by Kia to  integrate social media into their campaign strategy, and, judging by the positive sentiment generated for the Rio Reborn so far, it demands serious Respect.

Check out the TVC below;

Leave us a comment and let us know your thoughts…

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