Here are all of the posts tagged ‘australia’.

We Are Hiring: Sydney!

by Dan Goodswen in News

We Are Hiring Sydney

It’s been 5 years since We Are Social opened our doors in London – and just over 3 here in Sydney.

In that time we’ve grown a lot; we now have 8 offices and over 340 passionate social specialists worldwide. And we’re still growing.

This is why we need you.

We are looking for the experienced and the talented among you to come and work with us in Sydney, with opportunities available for Account Directors, Senior Account Managers, Account Managers, Community Managers, Developers and more.

Both globally and locally, we work with some of the world’s biggest companies to help tell their stories and communicate with their customers via social media, brands such as Jaguar, Heinz, adidas, Kia, Sony, eBay, Roadshow Films and Expedia.

To our UK and US friends; we will happily provide sponsorship for the right candidates, allowing you to live and work in our Central Sydney offices and become an integral part of our passionate, diverse team.

The past three years in Sydney have been a long and rewarding journey, while we worked hard to develop and educate the industry on the potential and power of social media, and now we’re looking for the right people to help us facilitate that shift from the traditional agency model to our forward thinking, integrated approach.

The opportunity is clear; a market ready for world class social thinking and a team comprising the best social strategists, designers and developers globally, capable of delivering award winning brand campaigns.

We want you to be a part of that team.

Ideally, we want you to have your own team and your own clients, and to create and implement campaigns that get the world talking; whether that’s something you’re ready for now, or a goal to work towards, we want you to grow with us.

So, if you’re looking for your next professional challenge, want the opportunity to progress quickly and influence social thinking on a broad scale, or you just want a change of scenery, we can offer you the best of all three.

Get in touch now.

We look forward to chatting about what’s next for you, and how we can help get you there.

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We Are Social’s Tune-up #90

by claire.riordan in News

The Big Issue goes digital
Long-running magazine The Big Issue has announced that, from June 7th, it’s going digital in Australia. The homeless and disadvantaged will still sell printed copies on the streets, but will also be selling digital access cards with unique codes. The online version of the magazine will still sell for $6, earning $3 for the vendors, and will be available on computers, tablets and smartphones. It’s one of the first street papers to go digital, following Manchester’s The Big Issue in the North launching an online version last October.

From social media to the silver screen
We’re all used to books being turned into movies, but how about  Reddit threads? A 2011 question – could a modern US Marine infantry battalian destroy the entire Roman Empire during the reign of Augustus? – inspired military historian James Erwin to write a blog post. Within a week, this led to a Beverly Hills-based agent and a Warner Bros contract to write a screenplay.

Teens on social media
The Pew Research Center has released some interesting research into teens on social media. The major story that the press has taken from the research is that teens are supposedly tiring of Facebook, with many citing boredom due to “drama” and an ever-increasing adult presence. However, it should be noted that teens feel they need to stay on Facebook in order to not miss out and the report shows usage growing by one percentage point to 94% of all teenagers surveyed. The below graph gives an overall picture of the areas teenagers occupy on social media.

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Facebook ‘likes’ on TV pages translate to likelihood to view
Viacom has discovered that those who ‘like’ Facebook pages of their shows are 75% more likely to watch them than those who do not. Based on 5,000 viewers aged 13-49 in 5 key markets, they also found that social media was the 3rd most important point of discovery for new shows after word of mouth and promos, as well as that, of those who discovered a show via social media, 70% would watch its debut, compared with 48% of those who discovered it elsewhere. The way in which viewers interact with social content was divided into three categories: functional, communal and playful, with the two former groups most important to fans. For example, 45% used social to keep up with show news and 44% wanted information on air dates and times (both functional), compared with 34% who watch the channel themselves and share their taste (communal) and 30% who participate in games related to the shows (playful).

How Twitter influences automotive consumers
Twitter has partnered with Compete to examine how the network affects prospective US automotive buyers, finding that exposure to an automotive brand’s tweet made users more likely to take actions off-platform, from searching for car brands to interacting with third party sites. Users who saw a Tweet from an auto manufacturer were also over 4x as likely to perform “lower funnel actions”, such as requesting a quote or looking for dealerships to test-drive.

Facebook, Pinterest and Twitter & driving traffic
When it comes to driving traffic, Facebook has the highest conversion rate of social networks examined in Monetate’s latest Ecommerce quarterly, but Pinterest wins when it comes to average order value. Facebook’s conversion rate, of 1.08%, well outstrips Pinterest (0.36%) and Twitter (0.22%), but Pinterest’s order value of $80.54 is over ten dollars higher than Twitter ($70.17) with Facebook ($71.26) only slightly closer.

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Brands’ social marketing activities
A survey into US advertisers spending over $100,000 annually on social media has shown that branded pages are more common than paid adverts. On the whole, ad spending in social is expected to grow 31.6% in 2013, reaching $4.2 billion by the end of the year.

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Facebook ads can be targeted by recency of activity
Facebook advertisers using third-party tools with access to Facebook’s ads API can now target ads by recency of activity, using the “action spec” parameter. Previously, they were capable of specifying an ad audience of people who had performed a certain action (either on Open Graph or Facebook directly) within a 14-day period. Now, the time frame can be changed to allow for increased accuracy. It is also possible to target via a “negative action-spec”, meaning that brands can push adverts to consumers who have not performed an activity within a specific time frame.

Twitter introduces two-factor login authentication
Following on from a spate of recent high-profile hackings, Twitter has introduced a form of two-factor login authentication based on a verified mobile number. To register, you simply need to visit the ‘account settings’ page, select ‘require a verification code when I sign in’ and follow the prompts to add a phone. Then, every time you look to login to Twitter, a six-digit code will be sent to the chosen phone number, which you’ll need to input in order to gain access.

Twitter’s TV ad targeting
As a result of the strong connection between watching TV and tweeting, Twitter has introduced targeting based on TV advertising. Using video fingerprinting technology, the system automatically assesses where a TV commercial has been aired, as well as which users have tweeted about the show during which the ad was shown. The selected number of partners who are running national US TV commercials will then be able to target Twitter advertising in order to support their on-screen campaign.

Twitter releases Lead Generation Card
The latest addition to Twitter’s ‘Cards’, whereby richer content can be included in an expanded tweet, is a ‘Lead Generation Card’ for advertisers. Within these, brands can post a description of an offer along with a call to action, as shown in the below example. The user’s name, @username and email address are then filled in automatically and sent to the brand, upon them clicking the CTA button.

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Some brands have started using the system already, which is currently only available to Twitter’s managed ad clients. Priceline has posted travel deals and an opportunity to receive email updates, while other users have included New Relic, for-profit university Full Sail and a number of startups seeking beta-testers. Undoubtedly, there are a number of positives to the new system, especially for advertisers. The collection of leads is hugely important to a number of businesses, especially if these are directly offered by people interested in a particular product. Including this functionality within an expanded tweet greatly reduces barrier to entry, which should result in increased lead collection.

Yahoo launches new Flickr
On the same day as her company’s purchase of Tumblr, Yahoo CEO Marissa Mayer announced a wealth of updates to photo-sharing network Flickr. An attempt to become more photo-centric has seen updates to the home page, as well as a new activity feed and photo stream, all of which put photos at the forefront.

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There will also be a free terabyte of space for every Flickr user, meaning essentially no limit on the number of photos you can upload (within reason). Discussing the focus for the changes, Mayer stated:

It didn’t fare so well, it languished. We can make Flickr awesome again… Flickr had become about words and blue links. This product is heart-stoppingly beautiful.

We’ll wait and see if users agree with her.

MessageMe passes 5 million users
Mobile messenger app MessageMe has passed 5 million users, just 75 days after launch. Having grown beyond 1 million in its first week, the app’s multimedia-rich approach seems to be paying off, with a $10 million round of seed funding following their initial $1.9 million round in December 2012. The figures, whilst impressive, leave MessageMe far behind competitors including WhatsApp, with 200 million monthly active users and WeChat, with 195 million. Nevertheless, it does have a planned growth strategy, with two new buttons for Stickers and Money expected to be introduced when it switches focus to monetisation.

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The Champions’ League Final on Twitter
Saturday night saw the Champions’ League Final, the culmination of the European football season. Naturally, this was discussed on Twitter a great deal, with 4.8 million tweets worldwide in the period from an hour before kick off until 30 minutes after the final whistle. Arjen Robben of Bayern Munich was the most talked about player and his 89th minute winner brought about 107,229 tweets per minute, eclipsed only by the 117,601 in the minutes after the game ended. Three other moments, the two other goals and one disallowed goal, were responsible for between 70,000 and 80,000 tweets per minute.

Brands also used the final to create some interesting Twitter content. UEFA, organisers of the Champions’ League, hosted a ‘Twitter Mirror’, whereby fans could view exclusive behind-the-scenes content of celebrities at a special charity match for the occasion.

This has been used at other sporting events, including French Open tennis and IPL cricket, and will also be in place at Wimbledon this year. As well as this, adidas football posted an excellent responsive tweet after the match, contrasting Bayern Munich player Bastian Schweinsteiger’s emotions when winning the tournament this year and losing it a year ago.

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The image resonated with the highs and lows experienced by football fans and was retweeted over 3,000 times.

Sky Brazil enables TV recording via Twitter
Sky, Brazil’s largest TV company, has created a system by which customers can record TV programmes through a special hashtag. First, users must sync their Twitter @handle to their Sky subscriber number. Then, when they see @skybrasil tweet about a show they want to record, all they have to do is retweet those posts with the hashtag #skyrec. The Twitter handle is then connected to the home DVR and the show is automatically recorded. The campaign will be promoted via TV, through paid digital media spend and by using Brazilian celebrities.

World Nutella Day
Sara Rosso, an American blogger based in Italy, set up ‘World Nutella Day’ in 2007, an unofficial event aimed at celebrating the chocolate and hazelnut spread. However, the day seemed to be jeopardised when she received a cease & desist letter from Ferrero, the company who own Nutella. Many were surprised by the brand’s failure to embrace fans’ love. We Are Social’s own Jim Coleman told Marketing Week that Nutella should have decided to “champion and hero” the day and “love people who love the brand”. Instead, he said, their approach seemed “dictatorial”, due to a “risk averse” strategy worried about profiteering from an unofficial recipe book and site advertising. However, it seems as though the day will likely survive after all; after a great deal of public furore, Ferrero backed down and withdrew their cease & desist order.

Branded content and violence towards women on Facebook
On Facebook, ads are targeted by user, not content. This was a problem last week, when ads appeared next to a page making light of violence towards women. Brands such as Nissan, American Express, British Airways, Sky, Easyjet, Ocado and Dove all had ads appear alongside the page and were forced into a reaction by an organised campaign made up of 50,000 tweets with the hashtag #FBrape. Nissan UK were quick to remove the advertising and apologise via Twitter, while Dove faced further backlash by leaving adverts running. Facebook claimed that it is not their business to monitor such content, despite a history of removing certain material. Talking to Marketing Magazine, Robin Grant of We Are Social said:

Despite the facts the ads are targeted at people not content, if this continues, Facebook will need to reconsider their position.

Taco Bell send rings to influencers
Taco Bell attempted a piece of odd influencer outreach last week, when they sent out a number of rings to minor celebrities, along with personalised letters thanking them for their love of the chain. Each ring and letter was accompanied by a $20 voucher and, in some cases, an invitation to the company’s test kitchen at their LA headquarters. Strangely enough, the scheme has paid off, with many of their targets tweeting about the stunt. ‘Model and aspiring actress’ Acacia Brinley, for example, posted the following:

 

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The Week According To The Internet #13

by Matilda Aldridge in News

This week; cute babies, crocs on the loose mouth watering deserts.

It’s Friday everyone and we have a nice long weekend ahead of us, but first here is your weekly fill of what’s been happening this week on the Internet.

RETRO: Internet Explorer; were you a child of the 90’s?

PREDICTED:  Triple j’s warmest 100.

YUM: The Messina-Millar Project.

BRAG: Expedia.com.au launches new ‘Boastcard’ social campaign.

DARING: Crazy people doing ridiculous stunts.

GETAWAY: 15,000 crocodiles escape from a farm in South Africa.

SWEEEET: Cute twins dancing.

SNAPPED:  Michelle Obama’s facial expressions.

CAPTURED:  Weekends live on with the Sony Action Cam.

I’M AUSSIE: Have a great Australia Day!

(Image via)

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Top Aussie Facebook Pages for December 2012

by Michael Batistich in News

 

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We Are Social: Tuesday Tune-Up #49

by Dan Goodswen in News

Seven News faces angry backlash after deleting grieving mum’s post
Seven News has apologised after it deleted a post on Facebook from a mother angry at the network’s coverage of her daughter’s death. Seven claims it deleted the comment from Linda Goldspink-Lord “in error”.

Before it was deleted the post had received more than 32,000 likes, and 2000 comments.

The post, screen-grabbed below (courtesy of Mumbrella), accused the network of intrusive reporting of her 13-year-old daughter Molly Lord’s accidental death on July 11.

The page has been flooded with angry comments, and Seven has since posted the screen grab along with an apology. The station also made the unusual claim that it has the means of reinstating the comments which were left over the weekend.

We’re not sure how they hope to accomplish that, but it goes to show again that dialogue is the answer, not the delete button.

Study from Facebook shows ASOS’ success with Ads and Friends of Fans
What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity toward the brand.

Other juicy details in the paper include how much more likely a brand’s Facebook fans are to visit the brand’s website and how persuasive Facebook Ads are to Friends of Fans.

The value of a Facebook fan
If the ASOS study above revealed that a brand’s Facebook fans have higher value, just how much is that value? Here at We Are Social we tried to answer that question, along with TNS, as Bulmers wanted to understand the value of investing in social.

We calculated that each Bulmers Facebook fan was worth £3.82 more per week, or £198.64 per year, than the average cider drinker. Cheers to that.

Auto-publishing blog posts garners more exposure
New research from HubSpot says that companies that automatically publish their blog posts to social media sites get 50% more hits than companies that don’t.

And what’s more, scheduling blog posts for the ideal times when fans are checking their social media feeds got three times more clicks. Let me guess, you found this blog post by reading Twitter at work just after you arrived?

More Google+1s mean higher rank in search results
Much to the annoyance of those who aren’t Google+ fans, the search giant has thrown its weight into the social search arena and, perhaps unsurprisingly, having more +1s for a page is more likely to boost its rank in search results.

Having 23 or more +1s for a URL puts you in the top 35% of search results, and 63 or more puts you in the top 20% of results. Compare that with Facebook ‘Likes’, and you need 35 Likes to be in the top 35% of results, but nearly 160 Likes to be in the top 20%.

Facebook adds more third-party app actions within Facebook
You just saw a friend’s Foursquare check-in at an amazing restaurant posted to Facebook and want to save that location for later. Now you don’t even have to leave the Facebook app to add the location to your Foursquare to-do list. Facebook has included a handy button at the bottom of the post, very catchily called an ‘action link’.

Click it and voila, it’s added and you’re still in the mobile app. These action links have so far been seen for Foursquare and Spotify and have lots of viral potential for other brands.

Less than 10 percent of Facebook’s traffic comes from outside the site
Facebook is a very interconnected site without much traffic coming from beyond Facebook’s walls, according to research from PageLever.

From March 2011 to February 2012, just 7.5% of traffic to Facebook pages came from external sources.

Facebook tests Sponsored Search Results
Will Facebook finally become a heavyweight in the search category? TechCrunch spotted sponsored search results on Facebook, which look identical to the normal results, save for a tiny “sponsored” at the bottom of the result, similar to Sponsored Stories.

These ads don’t target keywords, but instead specific pages, places or apps. No word yet on whether this will roll out to all users.

Are Promoted Tweets or Sponsored Facebook Stories more effective?
A corrected study from TBG Digital says Promoted Tweets get 1-3% clickthrough rates on desktop and even higher than that on mobile, which beats Facebook’s Sponsored Stories, currently sitting at about 1%.

The study originally compared Facebook’s ad suite to Twitter’s Promoted Accounts, which had much lower engagement scores because they didn’t appear directly in a user’s feed, but has since been updated to make a more apples-to-apples comparison with Promoted Tweets instead.

Twitter offers new geographically targeted Promoted Tweets
Here’s one that brands have been waiting a long time for: Promoted Tweets can now be shown just to followers in specific locations.

This makes it even easier for brands to dole out content that’s relevant to a subset of their users without creating noise for the rest.

A Google experiment sends pages from search to Google+ without +1
Google has confirmed that it’s testing out a new share feature without Google+’s familiar +1. Instead, a share button appears, and when a user clicks it, a box to add a comment pops up.

This has not rolled out for all users, but does it show an early demise of the +1 idea?


Foursquare gets local and business-savvy
Is an author coming to your bookstore for a reading? Have a new dish that you’d like to test out on your biggest fans?

Foursquare has just launched local updates so that businesses can use the platform to send updates to people that have liked their venue in the app or who check in often.

ShareThis launch new social reader tool
ShareThis have announced a new tool for publishers that will allow them to turn their sites into social readers without having to build custom apps.

This means sites without big budgets can use Facebook’s Open Graph features so their users share the stories they’re reading with their friends on Facebook, just by reading them.

Twitter gets into Olympic training
Twitter has launched its Olympics hub in partnership with NBC Universal, marking a landmark moment that sees Twitter serve as an official narrator for a live event.

Alongside this, it appears NBC will also provide on-air promotion and links to athlete interviews and video clips. This sounds like it will look similar to the NASCAR hashtag page that Twitter launched a few weeks ago.

It would seem that Twitter is hoping that this trial will lead to wider adoption and maybe even woo potential investors with an eye towards a public offering.

British cynicism to be displayed on the London Eye?
British tweeters will be posting their sentiments on to the London Eye during the Olympics and Paralympics. The mood of the tweets will dictate what colour the London Eye displays each evening.

Reports suggest that up to 60,000 daily tweets have been posted since the commencing of the Olympic torch relay, and this is predicted to increase to more than 100,000 every day of the Games. Fingers crossed we see a yellow wheel for the next two weeks!

The IOC gets social
The IOC and Foursquare are offering a new badge that gives users a chance to win tickets to the Olympics by following the Olympics page and checking in to the “to-be-announced off-site venues” around London.

Wonder where this Olympics trail will lead tourists…

Nike to get real-time with promoted tweets
While the Team USA men’s basketball ‘dream-team’ is running up and down the court, Nike’s Jordan brand will be tweeting real-time comments through Promoted Tweets during all of the team’s games.

These Twitter ads will also contain pre-planned brand content and links. The brand hopes that by tapping into the real-time nature of Twitter, non-followers caught up in Olympic fever will retweet and share its promoted tweets, and the buzz around the Jordan brand’s #riseabove campaign will be amplified.

BMW celebrates 10 million Likes with infographic generator
To celebrate 10 million Facebook likes, BMW have launched a new app infographic-creation app that revolves around users’ Facebook data. The data is then tied in with BMW products, such as telling you how many of your friends you could fit into a typical BMW 3 series.

The campaign target appears to be about acquiring even more likes, and it uses an enticing ‘BMW experience’ prize as an aid. The competition is based on your “social score”, which can be increased by inviting in as many friends as you possibly can to ‘Like’ all sorts of different pages that BMW owns.

Waterstones gets a new voice
Waterstones’ Oxford Circus store is getting rave reviews for providing amusing, geek-filled tweets in the voice of a new character that stands in stark contrast to the official feed.

The success of @WstonesOxfordSt is in no small part down to an amusing series of short stories that have been stitched together on Storify.

Got a favourite social story this week? Leave a comment!

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