Here are all of the posts tagged ‘brands’.

We Are Social’s Tuesday Tune-Up #146

by Adam Hairston

#DryJulySmoothie sets Guinness World Record for Largest Smoothie

This month it’s Dry July and the festivities kicked off with one of many planned world records. A public event, which attracted 3000 participants, was held to launch the #DryJuly campaign resulting in the creation of a 2,300 litre smoothie.

Through an integrated campaign, Dry July aims to deliver their key message of “it’s amazing what you can achieve without a hangover” in an attempt to raise awareness and fundraising for cancer research. The goal is to raise $4.5 million for the Australian campaign and they’re already on their way thanks to the success (and deliciousness) of the #DryJulySmoothie.

CCOs have social on their radars

A survey of 203 chief communications officers worldwide has found that social media is expected to be the biggest factor affecting them. Of those asked, 91% answered that they predicted social media to have the single biggest impact on their job in the coming years. In response, 73% were hiring more social media experts.

Facebook is still important to teens

A couple of recent surveys have produced evidence countering the general belief that teens don’t use Facebook. Forrester asked 4,517 US 12-17 year olds about their social habits, finding that over 75% use Facebook (only YouTube saw a higher figure) and 28% use the platform ‘all the time’, more than on any other network.

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Similarly, research into 2014 US high school graduates concluded that 47% use Facebook a few times a day and another 14% once a day. These figures, too, are higher than for any other social networks.

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Business Insider Intelligence produces Snapchat report

Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’.

Facebook interactions are up, but not necessarily for brands

Facebook reach has indeed been dropping, but it seems that interactions are on the up. According to analysis of the 3m largest Facebook pages, total interactions have increased by 30% since January 2014. However, the figure mentioned is ‘total’, meaning it may be influenced by a rise in post frequency. Also, the increase is mainly explained by media, rather than brand pages, as seen in the below graph:

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Facebook updates News Feed algorithm for video

Facebook is changing its News Feed algorithm to reflect increased video viewership. It will now take into account how long a user watches videos for, alongside typical engagement metrics (likes, comments and shares). Users who spend a lot of time watching videos can expect to see more, and vice versa.

Facebook updates its ads

Facebook has created a new ad unit that allows marketers to post up to three products in one advert. It’s heading to Facebook’s ads API first, but will be available in other offerings later in the year.

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The network has also updated its Custom Audiences, allowing advertisers to target those who visit certain websites, and those who had visited them previously but haven’t done so in a while.

Twitter trials two new features

Twitter is testing a couple of new features. First of all, it is trialling a ‘retweet with comment’ button, allowing users to write their own tweet on top of a RT, like so:

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Secondly, it’s testing a WhatsApp share button, with some Android users noticing the feature in the Twitter app.

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Google takes measures to separate G+ from search

Google is dialling back the prevalence of G+ information in search results. In a move supposedly aimed at creating a more unified experience across devices, when a search result brings up something authored by an individual, it will no longer display his or her picture, or how many people are in his or her Circles.

Foursquare charging for location data

Foursquare is charging its largest web partners for use of its location data. A number of companies use said data in providing their own services – they are now being charged if they surpass a certain threshold.

New Second Life planned for 2016

Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration.

The beeb on reddit

The BBC is expanding its social offering through a dedicated subreddit, r/bbcworld, as well as a video news channel on the site.

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Quaker Oats sees success with Twitter and TV

Quaker Oats has released some impressive results from a campaign involving Twitter and TV. By promoting ten tweets when its adverts were shown, and targeting certain topics (cooking, entertainment and family, among others), the brand saw a 15.93% engagement rate and almost 90,000 clicks.

Heineken celebrates Gay Pride Month

Heineken US has produced a set of Instagram photos to celebrate Gay Pride month. The seven images are made up of the below, along with six images of couples, each set against a block background. When users scroll down the page, the photos come together to produce a rainbow.

French Football Federation joins Yo

The French Football Federation has joined Yo. It will be sending out messages to fans when France score in the World Cup, saying…. errr, “Yo.”

A week in the social World Cup

The World Cup is set to be the biggest social media event of all time, with 12.2m tweets in the opening game alone. One of the biggest incidents of the last week was when Uruguay striker, Luis Suarez, appeared to bite an opponent and was subsequently punished with a four-month ban. The hour after the incident saw 339,269 mentions of the bite and, naturally, a number of brands looked to react. Some of the most successful examples came from Netflix, Specsavers, McDonald’s Uruguay, Snickers and Bud Light.

 

 

 

 

 

 

 

Another nice piece of reactive marketing came from the adidas UK Twitter account, which changed its name to adidas Italia for one day only, when England needed an Italian victory in order to progress.

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A number of brands promoted tweets around the USA vs. Germany game, with many using American patriotism and others recognising the importance of the event to a global audience. That’s something KLM failed to do; the Dutch Airline had to apologise for posting an ‘Adios Amigos’ tweet when the Netherlands eliminated Mexico from the competition via a controversial penalty.

Don’t forget to check out our round up of other goings on in the social World Cup.

Wimbledon and social media

It’s not just the World Cup that’s on this week. Wimbledon is more social than ever; the tennis competition has created a number of social media campaigns including live Twitter replays, photo booths in the famous queue and socially-sourced UGC shown on the screens outside Centre Court. Sponsors have been getting involved, too. We Are Social and evian have produced a campaign dubbed #LetsPlay that asks fans to tweet @evianwater with their most playful ‘live young’ messages. The best are being turned into mini musical films and sent back via Twitter and Vine. Meanwhile, Robinson’s wants to put an end to the #HenmanHill vs. #MurrayMound question and has created a video that pits Tim Henman against Judy Murray, which it will use to fuel an online debate.

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Why brands shouldn’t rush to Google+

by Dan Goodswen in News

Why Brands Shouldn't rush to get Google+

Google+ may have have launched their long-awaited pages, but brands shouldn’t necessarily rush to sign up.

It seems the search giant have jumped the proverbial gun, with pages currently having no option for multi-admin access, no way to transfer pages between owners, and no option to add a vanity URL.

Addressing concerns from users in the Google+ forums, Google+ Community Manager Toby S. gave an update on the status of branded pages;

First, there is no multi-admin functionality yet, but it is a priority for our team and coming very soon!

Second, our team is working on a way to transfer page ownership so that, if a page owner leaves his or her company, the brand page can be maintained. That’s also coming very soon.

Toby also weighed in on the subject of vanity URLs;

I can not speak to long-term plans for vanity URLs, but it is currently not a priority for our team and I would proceed under the assumption that they will not become available.

This seems to be something of a #fail for the Google+ team, who launched the pages to much fanfare yesterday.

Even brands that have embraced social are still nervous about the prospect of losing a page due to a staff member leaving the company or going rogue.

Having multi-admin access on social channels not only allows the whole team to take part in community and brand management, but also acts as a security blanket – brands know they won’t lose the page if they lose a staff member.

The way Google+ brand pages are currently set-up, there is no way to safeguard against this.

Brands are also increasingly pointing fans directly to branded social channels through traditional media, by including their Twitter handles and vanity Facebook URL on everything from television spots and billboards to magazines and digital banners.

Not having the option of a vanity URL will be a difficult sell for brands, leaving them with the choice of either including the long-form URL, complete with a 21-character number ID, or asking them to Google their name with a ‘+’ in front, i.e. +We Are Social Australia

While it may seem necessary to rush out and set-up a branded page to stay ahead of the curve, we’d advise proceeding with caution until at least multi-admin access is enabled.

With the success of the platform depending on Google’s ability to entice brands to use pages, they might not just be a case of jumping the gun, but of also shooting themselves in the foot.

What are your thoughts; major fail? Or too soon to tell? Leave us a comment below…

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Why every brand should be on Tumblr

by Dan Goodswen in News

why every brand should be on Tumblr

Microblogging platform Tumblr has had a phenomenal 12 months, both outgrowing rival WordPress and posting some undeniably impressive stats.

Not only that, but they can now count President Obama among their users.

While print media has been quick to adopt the platform as an extension of their social strategy, brands have lagged behind, preferring to target the usual suspects in the form of Facebook and Twitter.

But as brands saturate those channels further – social ad spending is set to hit $10 billion by 2013 – the case of Tumblr becomes clear, as it represents a unique opportunity for your social ecosystem; visibility.

Here are the 10 reasons why every brand should have a Tumblr;

1. Growth.
why every brand should be on Tumblr

Tumblr’s growth is becoming impossible to ignore; 33 million registered blogs serving an estimated 12 billion page views a month as of September 2011 (8 times higher than WordPress), according to Quantcast.

2. It’s free.
Tumblr is single-tier platform, meaning it’s free no matter the size of your brand or the scale of your operation.

There is no charge for hosting, and no charge posting video or audio files, meaning you can upload a variety of strong, unique content, safe in the knowledge that it will be seen by the community.

3. It’s easy.
why every brand should be on tumblr

Well known for its user-friendly interface, Tumblr also has a host of simple, extremely flexible customisation options meaning that within minutes you can set up a blog that is on-brand, looks great, and the whole team can use.

Sure it isn’t as flexible as WordPress, but it isn’t trying to be. If you want a website, get a wordpress, for your brand blog, look no further than Tumblr.

4. It’s social.
Tumblr is inherently social. Users can follow other Tumblogs and have content posted by those blogs appear in their Dashboard, Tumblr’s answer to the newsfeed/timeline.

Following users with similar interests means that your feed will be populated by relevant content, and thanks to the powerful native tagging system, you won’t have to go out and beg for traffic – the community will find your content.

5. SEO.
Tumblr’s native reblogging system – allowing users to repost your content onto their blog – means that any links you embed in your posts can quickly spread around the site, generating potentially hundreds, even thousands of link backs.

6. Community.
As a Tumblr user you are given access to a highly interactive, passionate and youthful community of users. With around 44% of users aged 18-34, Tumblr’s community represents one the most youth-centric networks on the web.

7. Referrals.
Posting snippets of articles on Tumblr with a link back to a paid domain can create a strong referral channel, with fans of your content clicking through to read/see more.

Not only that, but users entering the site from Tumblr stay longer and view more pages than users from any other source, according to our analytics.

8. Brand Management.
Curation is the name of the game on Tumblr, and thanks to Explore – a collection of curated content channels edited by experts in the community – a strong content strategy can see you become the authority on your industry for over 30m users.

9. Event Management.
The tagging system also allows brands to take advantage of major events by posting and reblogging content from staff and followers in attendance, making your blog an authority for that event on Tumblr, and making you visible to a wider community.

10. Crowdsourcing.
Tumblr has some of the most knowledgable and passionate users with a collective deep understanding of subject, multiple areas of expertise and a unique voice.

Add to this the highly collaborative nature of the platform – each blog has a built in ‘submit’ function – and you’ll be able to source unique, compelling content from your followers, and the community at large.

At We Are Social, we’re already using Tumblr for ourselves and our clients, but for a comprehensive lists of who is using Tumblr well, see here.

Already a Tumblr user? Are you a fan of the platform? Let us know your thoughts in the comments…

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