Here are all of the posts tagged ‘Facebook’.
YouTube beats Facebook in Superbowl ad views
If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.
Facebook Celebrity Mentions app gets an update
Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier. The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?
Tim Tam launches two new flavours for Valentine’s Day
To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.
Twitter’s revenue is better than expected for Q4
Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.
Expect tweets to appear in Google searches
Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.
Instant Timeline for new Twitter users revealed
Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.
Twitter to serve ads beyond its network
Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.
You can buy promoted tweets in Analytics
Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.
Instagram tweaks videos to auto-loop
Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.
LinkedIn shows strong growth in ad revenue
LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:
The Gap produces Instagram campaign but gets kicked off Tinder
The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.
As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.
Better. It’s definitely better.
Chipotle gets poetic in new campaign
High-street fast-food chain
Asks fans to send in haikus
For chance at prizes.
— JakesTea (@JakeWethington) February 5, 2015
@ChipotleTweets There is a secret – love I have, for the heavy – handed employee
— Bob Plow (@bobplow) February 5, 2015
@ChipotleTweets I hate you haiku, you’re too hard to do. Burrito.
— Kathy (@Rollergirl116) February 5, 2015
Coca Cola accidentally quotes Hitler
Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.
Kia’s real time content for Australian Open
During the 2015 Australian Open Finals, alongside our client Kia, we set up a social media command centre to create real time content and engage in conversation with tennis fans across Twitter, Facebook, and Instagram. Throughout the course of the singles matches we found opportunities for reactive content, to engage with the conversation topics popular at that moment. An example? Kia’s Provo concept car designed to match the shirt Kim Sears was wearing during the game.
Twitter account @AustralianOpen rulez
Do you remember a few weeks ago when our Gill suggested to follow the Twitter account @AustralianOpen during the event? According to Twitter Australia’s sport partnership manager Jonno Simpson, “Tennis Australia is leading the way in innovative Twitter content and customer service with @AustralianOpen, one of the world’s best-run sport accounts”. The team operated the account 24/7 during the two-week tournament, posting images, videos and updates on matches and news while engaging with fans. What made it unbeatable? Instant video replays, the “Social Shack” – where players took over the Australian Open Twitter account every day for half an hour to chat with fans, the ‘Tweet for a Treat’ vending machine (which gave out prizes in return for sending a tweet), and access to exclusive areas such as the tunnel to create content. Well done!
If you can’t get enough of their delights, support MissChu! We Need Chu is the campaign launched by Nahji Chu, founder of the Vietnamese food chain, in an attempt to to save the restaurant’s Sydney venues after the local operations collapsed into voluntary administration just days before Christmas. The objectives of the “Nothing’s changed, we’re still here” campaign include to reinvigorate nostalgia towards the brand, encourage old and new customers to socially share why they love MissChu and to visit the stores. The campaign features the people who have helped the brand to grow over the past five years, with MissChu customers invited to share why they love it on Facebook, Twitter and Instagram with the hashtag #weneedchu.
Marketers increasing digital budgets
A study has revealed that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. Resource provider Mondo questioned 262 digital marketing executives about their budgets as well as areas like staff turnover and skill sets they were recruiting for. In the latter area, over half (54%) of those surveyed stated they’d be hiring people with Digital/Social expertise this year. Facebook makes $2.5bn from mobile, releases new ad tool Facebook is increasingly a mobile network. You don’t need us to tell you that. What you may not know is that its Q4 2014 figures included $2.5bn in mobile revenue, despite fewer ads being served. Compared with a year previous, Facebook served 65% fewer ads, but the average cost per ad was 335% higher.
The network wants to show the value of these more expensive ads, especially those that people don’t click. As a result, it’s rolling out its ‘conversion lift measurement’, which allows users to see when someone who saw an ad ended up making an in store purchase, to all advertisers in all countries.
Facebook unveils ‘Place Tips’
Facebook is trialling a new feature, named ‘Place Tips’, in certain parts of New York City. iPhone users in the city who have location services enabled will receive different tips, photos and posts straight to their News Feeds, depending on whereabouts they are.
Twitter launches native video capabilities and group direct messaging
Twitter has unveiled its video offering, allowing consumers using mobiles to record and share videos without leaving the site. While video isn’t new to Twitter, users haven’t been able to shoot and share clips natively within the platform before. Our Communications Director, Lauren Underwood, spoke to The Drum about the benefits of the new tool:
It plays on Twitter’s strength as a real-time, breaking-news platform – I expect we’ll be watching some of this year’s biggest moments unfold on Twitter.
As part of the same release Twitter has also revealed group direct messaging capabilities. The new group chat function will mean that users can direct message up to 20 people at a time, and is widely seen to be an attempt to counter the rise of messaging apps like WhatsApp and WeChat.
Twitter unveils local geo-targeting capabilities Twitter has launched new geo-targeting capabilities, allowing brands to focus on individual postcodes and target at a much more local level. It’s been pitched by the platform as a potential tool for politicians campaigning in the UK General Election, now less than 100 days away. As Twitter points out, in constituencies where a seat is tightly contested, targeting by postcode could prove to be very useful indeed.
Vine now has a kids version Twitter has launched its first child-friendly app, Vine Kids. It’s basically the same as Vine, with six-second looping videos, but the interface is different. Think animated helpers, a left/right swipe system for new Vines and a set of ‘quirky’ sounds when you tap the screen.
Tumblr’s new features appeal to long-form writers
Tumblr is rolling out features to encourage long-form writers to use the platform. It’s “some real crafty shit” according to the network’s blog post explaining the new tools, which include clever quick formatting options. The platform will be hoping the features help it compete against challenger brands like Medium, which has been growing in popularity in recent months.
Pinterest rolls out ads in home feeds
Pinterest users! Hope you like ads, you’re going to start seeing a lot more of them. The platform announced last week that it will now show its US users Promoted Pins in their home feeds as well as their search results, where they’ve been appearing since last year. Don’t worry though, Pinterest has assured users they can hide any Pins they don’t like. Phew.
Snapchat launches ‘Discover’ feature
Snapchat has launched its publishing platform, ‘Discover’, through which a number of media partners will post content – from ESPN to National Geographic and CNN to Vice.
There are a few things that are instantly noticeable, particularly that there’s emphasis placed on editorial decisions as opposed to algorithms. Also, while a number of big media companies are involved, there are some large names missing: Buzzfeed, the New York Times and music giants Spotify and Vevo. Those that are involved are planning on using the feature in very different ways. The Daily Mail, for example, is planning two updates per day with a focus on pictures compared to one text-heavy piece from Vice, while Fusion wants to source five different stories per day. AT&T has already announced a series containing online influencers, named ‘Snapper Hero’. For a glimpse at the sort of content you’ll be seeing, here’s how winter storm Juno was covered.
The Super Bowl and social media
Social networks love the Super Bowl. No surprises there. In fact, a whole host of platforms created special features for the big game. Facebook had a ‘football-only’ feed, which contained updates from friends, groups, teams and players. It also offered specific targeting segments for the game, from fans of both teams to those who were talking about tangential topics (flatscreen TVs, ads), while the NFL posted exclusive clips to Facebook. YouTube created an alternative half time show and an advert hub, while Tumblr and Twitter both created Super Bowl specific feeds; the latter also posted branded games highlights. It seemed to work for Twitter – this was the the most tweeted about Super Bowl of all time, with a total of 28.4bn tweets during the game. Here are some of the most shared.
Brands get social with the Super Bowl
Brands wanted to get in on the Super Bowl action, too. Some highlights include Lowe’s Instagram ‘Hypermade’ videos, Budweiser creating GIFs from its TV ad and Bud Light purchasing promoted tweets against other brands’ keywords, while a whole host of marketers took to Twitter before, during and after the event.
Brands and the #Blizzardof2015 When you’re talking about something as dangerous as last week’s US blizzard, it pays to be careful. Brands have been doing so nevertheless, with some good, bad and ugly results.
#AustraliaDay your way
National Museum of Australia & National Australia Day Council teamed up with Twitter to make history by creating a digital snapshot of how the world spent Australia Day. Throughout the 26th & 27th, #AustraliaDay tweets were curated in a live feed on the Australia Day Your Way website. From there highlights will be collected and stored in a Twitter time capsule, and featured on display at the Museum. Social participation was up 50% from last year with over 105k tweets contributed to the capsule from celebrations all over the world.
WeChat is testing ads
WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’.
WhatsApp for web browsers
Want to chat to your mates at work, but can’t get away with using your phone? No, no, me neither. Anyway, say that you did, you can now access WhatsApp through a web client. Just scan a QR code using your phone and you use the messaging app on your computer.
The service works for Android, BlackBerry, Nokia S60 and Windows mobile app users and you’ll have to use Chrome as your browser. WeChat was quick to remind people that it already has a web-based service, which is iOS-friendly.
Twitter brings ‘while you were away’ to iOS
Remember when the Mashup told you about Twitter’s ‘while you were away’ feature? Sure you do. Well, it’s now rolled out to iPhone and iPad users, who will see a quick recap of the top tweets they missed since last time they logged in.
Twitter adds Bing translation tool
Twitter has added a translation service, powered by Bing. Users can now click on a globe icon, which appears in tweets in a foreign language, to have the tweet translated. The new version will appear just below the original text.
Snapchat to launch ‘Discover’
Snapchat is set to release its ‘Discover’ feature at the end of the month. When it does, it’ll be staking its claim as a publisher, posting its own media and that of other companies, including ESPN, CNN and Vice.
Tumblr introduces Creatrs Network
Tumblr has revealed its ‘Creatrs Network’, with which it hopes to connect Tumblr bloggers with brands that want to use their content in ads and marketing. David Hayes, Tumblr’s head of creative strategy, said:
We think the creative class is really the next generation that’s going to come up and change the world and we think we have the largest creative class of any platform.
Bloggers of the world, unite.
Pinterest’s search results hope to appeal to men
Pinterest is introducing new search filters, aimed at making the network more popular with men. Now, search results will change depending on the gender you selected when signing up. According to the company, men are searching for apparel, technology, travel, gardening, recipes, gadgets, design, luxury cars, tattoos, and, errrrr, camping.
Pinterest buys Kosei
Pinterest advertising is in for a big year. Shortly after releasing its first Promoted Pins, the platform has purchased Kosei, an ad tech firm that specialises in targeting ads based on ‘relationship and recommendation modelling’.
Transfer money via Twitter
Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer, either. On a completely unrelated note, my Twitter handle is @nickmulligan.
Facebook targeting on show for the Super Bowl
Facebook is hoping to show off its ad targeting chops during the Super Bowl on Sunday. A number of brands have already signed up to show different videos to different segments of the undeniably huge audience, including Budweiser and Toyota.
NBC and the social Super Bowl
The Super Bowl isn’t just one of the world’s biggest sporting events, it’s also a rare occassion when people actually want to watch adverts. NBC, the TV network that will be broadcasting the event, is looking to cash in on this, creating a Tumblr that will be populated by ad-related content. This is part of a wider social media strategy, which will include an attempt to break the ‘selfie world record’ on Super Bowl Sunday.
Nissan enlists YouTubers for #withdad
Nissan has teamed up with YouTube stars, including Roman Atwood (below) and Epic Meal Time, to create a set of Super Bowl teaser videos. Under the hashtag #withdad, they focus on ways to get the work/family balance right. Like turning your house into a GIANT BALL PIT.
#AusOpen is back for 2015!
Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action.
We suggest checking out @AustralianOpen on Twitter to get you started – the team from Tennis Australia provide play-by-play updates, tournament insights, videos, daily Twitter takeovers from players, and fun activities taking place around the grounds. Twitter have also put together a 2015 Australian Open List – featuring prolific tennis players, commentators and past champions. Kia Australia’s Game On app is also official back – check it out to win your very own Cerato Hatch.
Here are a few of our highlights from yesterday:
— Australian Open (@AustralianOpen) January 19, 2015
On 1,2,3 go…. Hey there it’s crowded
Australian Government attempting crackdown on Youtubers
Do you make money from YouTube? According to the Tax Office, you are now a “performing artist” and now have to pay income tax on any revenue you make from Google advertising. Boooo! Vloggers and filmmakers will potentially targeting – but how the Tax Office are planning to reign this in is yet to be seen. Essentially, anyone who receives income from Google, whether it be beauty, cooking or sewing tutorials, is now subject to the same income tax laws to those with fluctuating incomes – like athletes or writers. We’ll keep our eye on this for future updates!
Ly Lawyers targeting party animals on Facebook with targeted adverts
– 18-40 years old
– Lives in Sydney
– Likes: clubbing, festivals
Sound like you? Then keep an eye out for Facebook adverts from law firm Ly Lawyers – they think you’re a potential drug user and will happily offer you their criminal law services in the instance you need them. An interesting/creative albeit potentially offensive use of Facebook advertising.
Google search results link to brands’ social profiles
We’d say this news story ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop and mobile.
Facebook likes can predict your personality
Computers know you better than your spouse, provided you’ve liked at least 300 Facebook pages. Researchers at Cambridge and Stanford universities have found that, given access to enough information about your Facebook likes, a computer can predict personality traits better than any human. Naturally, this could have a huge impact for brands, as they try to better understand their consumers; We Are Social’s own Paul Greenwood spoke to Marketing Magazine about the possibilities that Facebook data brings:
Facebook Likes offer just one dimension of someone’s attitudes and behaviours. Other signals, such as what people share, what they say, what other platforms they use and so on, can offer a much deeper understanding. The difficulty of course is getting access to that data at scale.
Facebook trialling work-only platform
If you like using Facebook at work, but can’t use Facebook at work, try using Facebook at Work. The new work-only network is being tested with a few partner companies, before it is rolled out fully. The plan is that it will be used as an internal communication platform, where you can do the usual things (post updates, group chat etc.) but only colleagues will see it, and only when using Facebook at Work. At the moment, Facebook has said its focus is growth, not monetisation.
Google catching Facebook for social logins
Q4 figures from Janrain show that Google has cut Facebook’s lead in social logins. Google grew quarter-on-quarter from 35% to 40%, while Facebook dipped from 46% to 43%.
Twitter useful for TV and film marketers
If you’re in the TV or film game, Twitter is your friend. Two pieces of research have suggested so in the last week, anyway. The first, by Nielsen, suggests that Twitter TV activity can anticipate audience sizes, as depicted by this positive correlation:
The latter, by marketing analytics software provider MarketShare, argues that the platform can have a real impact on box office sales. In fact, over a three year period, Twitter was shown to contribute to 18% of cinema ticket sales, while £1 of ad spend generated £5.88 in revenue.
The cost of advertising on Snapchat
Snapchat is asking for $750,000 per day of advertising, according to Adweek sources. There’s a question mark over whether that’s too expensive, or worth it for access to a lucrative teen audience. Either way, don’t expect Snapchat ads for your local bakery any time soon.
Avengers trailer hits social media
The latest Avengers trailer has been shared on both Facebook and YouTube, and it’s proven an interesting experiment in how video spreads on both platforms. Facebook saw quicker instant growth, but, as of today, YouTube is far ahead (around 65m views to Facebook’s 7m). It suggests that Facebook is good for viral spread, while YouTube has a higher shelf life. It’s only one example, but it’s good food for Thor-t. Right, guys? Guys?
Gillette’s Tinder experiment
Gillette has used Tinder to research whether women prefer men with beards or without. It’s an interesting way for the platform to gain revenue, but I think we all know the answer: girls love guys that are 24 and still incapable of growing a beard. Trust me.
YouTube’s Superbowl halftime show
YouTube is planning an alternative Superbowl halftime show, hosted by Harley Morenstein, the leader of the EpicMealTime crew. It will feature a whole host of YouTube stars, musical performances and even fake ads.
Buffalo Wild Wings makes videos from tweets
Buffalo Wild Wings is turning tweets into sports analysis videos on YouTube, Facebook and Twitter. For the NFL post-season, followers can tweet using #BWWPostGame for the chance to be included. You can see one video below – there’s another one yet to come, for the Superbowl itself.
Brands respond to college playoffs
We hope you like American football, because there’s another story coming up. Last week saw college football’s first playoff competition, with brands as keen as ever to react to the event. The first two are in response to a turnover after the ball was fumbled, while the latter played on the unlikelihood of a Ducks comeback.
— Butterfinger (@Butterfinger) January 13, 2015
When this game started we thought we made the most turnovers. #OREvsOSU
— Arby’s (@Arbys) January 13, 2015
we don’t serve roast duck but if we did we’d stick a fork in it
— Denny’s (@DennysDiner) January 13, 2015
Branded tweets about #FiveWordsToRuinADate
Brands loved last week’s #FiveWordsToRuinADate trend. They loved it a lot. Some of them loved it well, some of them weren’t quite so successful. We’ll let you decide.
What is the Stanley Cup? #FiveWordsToRuinADate
— NHL on NBC (@NHLonNBCSports) January 13, 2015
— Doctor Who on BBCA (@DoctorWho_BBCA) January 13, 2015
“Sorry, who is Michael Jackson?” #FiveWordstoRuinaDate
— Legacy Recordings (@SonyLegacyRecs) January 13, 2015
I don’t share curly fries #FiveWordsToRuinADate
— Arby’s (@Arbys) January 13, 2015
#FiveWordsToRuinADate “I don’t love the Olympics”
— US Olympic Team (@USOlympic) January 13, 2015
Choose your own Twitter adventure
We’ll leave you with a game. Start with the tweet below and see how far you get – it’s a ‘choose your own adventure’, made to promote Timothy Jarvis’s book ‘The Wanderer’.
— A dreadful start (@wnd_go) January 11, 2015
Canberra drivers monitor fuel prices using social media
In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists have turned to Facebook, creating a community to share the lowest fuel prices in Canberra and to place pressure on petrol stations offering unreasonably high prices. Since launching on the 4th of January, the A.C.T Fuel Watch page has attracted over 13,000 likes.
80% of adults online now own smartphones
In new research released by the GlobalWebIndex, it has been revealed that 80% of all adults who are online now own smartphones, reaching a new high in smartphone ownership. Of those surveyed, only 9% of users are making use of smart watches and smart wristbands, while a whopping 91% own a laptop of PC.
Facebook not suffering from other networks’ growth
US adults are using more and more social networks, but not at Facebook’s expense, despite what some reports have suggested. The Pew Research Center found that 71% of internet users surveyed were on Facebook, the same as in 2013, and 70% said they used the platform each day, up from 63% in 2013. LinkedIn, Pinterest, Instagram and Twitter all saw growth, as you can see from this lovely graph.
Marketers upping social spend
Salesforce’s latest ‘State of Marketing’ report spells good news for social media. Of all marketers surveyed, 70% plan to increase their organic social/content marketing budgets, and 70% are also upping their social ad spend. You can have a look at the rest of the stats here.
WhatsApp’s user base is growing
WhatsApp is going from strength to strength, with 700 million users sending 30bn messages every day. I’ve only sent one today, to ask my housemates what they’d like for dinner. I’ll keep you posted with any updates on that thrilling tale.
Facebook Messenger use increases rapidly
ComScore has released its mobile data app report for November 2014, which shows strong year-on-year growth for Facebook’s Messenger app. Facebook’s core app was used by 69% of all smartphone users, compared with 76.2% the year before, while Messenger had increased in the same timeframe from 22.1% to 43.1%. Now, you statisticians will know that correlation doesn’t imply causation, but it could well be that splitting the app in two has been good for Messenger, and not so great for the main app.
More video content on Facebook
If you needed more evidence that Facebook is becoming a more video-heavy platform, you’ll love the next sentence. Globally, users are now posting 75% more videos on Facebook than one year ago – in the US, it’s up 94% – and 360% more videos are appearing in users’ feeds.
Facebook buys QuickFire Networks and Wit.ai
Facebook made two acquisitions last week. The first, QuickFire Networks, developed a software platform for reducing video files sizes and upload times, while the second, Wit.ai, has built an API for building voice-activated interfaces. The former is described as a ‘Pied Piper’ of video, presumably due to its colourful cloak and ability to charm rats and children with its music. You can see how the latter works below.
Twitter is launching autoplay
Twitter is set to release autoplay video, with a distinctly ‘Twitter’ spin. Brands will have a six-second preview (which can be any part of the video) to entice a user to click, at which point sound will start and advertisers will have to pay. Here is a picture of a play button surrounded by Twitter logos, to help us all visualise what’s happening.
Twitter to sell ads on other sites
Twitter has laid out plans to make money from tweets seen across the web, outside of the network itself. It is to start selling ads within streams of tweets displayed on apps and sites of other companies.
Advertising on Snapchat
A recent survey has suggested that Snapchat users are okay with ads on the network – 60% of respondents said that they enjoy ‘Our Story’ ads and 44% were happy with ‘brand stories’. Some might say that the Snapchat-commissioned study could be accused of bias, but not us. In fact, here’s an article on some of the best ads on Snapchat so far. They include Universal’s promotion for films ‘Ouija’ and ‘Dumb and Dumber To’, Macy’s Thanksgiving Parade and Samsung at the American Music Awards.
LinkedIn gives access to its publishing platform
LinkedIn has opened its publishing platform, previously available to brands and influencers, to 230 million of its users. The only stipulation is that you have to live in an English-speaking country.
Coca Cola wants to trademark hashtags
Coca Cola is attempting to trademark two hashtags, #cokecanpics and #smilewithacoke. The move raises a number of interesting questions about the legal status of social media content, and we’ll be keeping a close eye on it.
Under Armour creates its own social platform
Under Armour has created a new piece of ‘health-tracking software’, called UA Record. The platform, which the brand describes as a “social network for activity”, pairs with a number of wearable devices.
Nike+ sends personalised clips to users
Nike has created 100,000 personalised animations, each under the banner of ‘Your year with Nike+’. Every Nike+ user is sent their own clip, created with data including location, weather and training information.
Social media at the Golden Globes
Awards season really got going yesterday with the Golden Globes – as you can imagine, social media was heavily involved. L’Oreal Paris recreated red carpet outfits using shoppable GIFs that were then posted to Twitter, Instagram and Tumblr. Meanwhile, Facebook and Instagram partnered with the event; the former had an exclusive booth on the red carpet, while the latter had access to backstage photographs taken by fashion photographer, Ellen von Unwerth.
Virgin Trains saves passenger on Twitter
Word to the wise: if you’re going to get stuck on a train without loo roll, make sure it’s a Virgin train. The brand last week came to the aid of a passenger who tweeted them with something of a dilemma.
I’ve just had a reasonably large poo and there is no toilet roll left on the @virgintrains 19.30 train from Euston to Glasgow pls send help.
— Adam (@AdamPlaysYT) December 2, 2014
@VirginTrains J thank you
— Adam (@AdamPlaysYT) December 2, 2014
@AdamPlaysYT We’ll send someone down to you ^MW
— Virgin Trains (@VirginTrains) December 2, 2014
— Adam (@AdamPlaysYT) December 2, 2014