Here are all of the posts tagged ‘Facebook’.

We Are Social’s Tuesday Tune Up #182

by Dhanuj Selvaraj

Happy Netflix day!
It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a worldwide impact as shown below.

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Ahead of the launch party, the Netflix cast are in town. Over the weekend YouTuber Natalie Tran took over Netflix’s Instagram channel whilst taking the cast around the Sydney landmarks.

Pay your friends through Facebook
Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though sadly not the snooker legend).

Facebook to beef up Messenger
Inspired by the likes of WeChat and Line, Facebook is planning to expand its Messenger app into a platform that does more than facilitate conversation. The first step is finding ways for third parties to build on Messenger, though we’ll be expecting further moves in the future.

Youtube replaces Annotations with Cards
YouTube is replacing ‘Annotations’, which allow creators to add clickable overlay to videos, with a new feature: ‘Cards’. The updated system benefits from mobile optimisation and a new visual style; cards will appear to the right-hand-side of the video, and can include different images/text depending on which card is used. The six announced thus far are: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.

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LinkedIn acquires ‘Careerify’ startup
LinkedIn has purchased Careerify, a startup that creates software to aid the hiring process. Careerify uses connections across social networks (LinkedIn, Twitter and Facebook) to automatically discover potential ‘recommendations’ for an open position. As LinkedIn looks to use data to create connections between users and potential jobs, the move could prove very useful.

Jameson lauds the shot for St. Patrick’s Day
Last week was St. Patrick’s Day, in case you’ve forgotten (for whatever reason). Jameson Irish Whiskey used #LongLivetheShot as the basis for a multidimensional social campaign during and after the event, involving a feature called ‘Shots Eye View’ that asked for pictures through the lens of a whiskey glass, videos that celebrated bartenders and geotargeted location-specific Facebook ads.

Red or brown? Heinz and We Are Social settle the debate
Heinz and We Are Social are determined to find the answer to the age old question: Tomato Ketchup or HP Sauce? The FMCG brand is pitting two of its products against one another in a content-led campaign that includes propaganda from both sides, driving to a vote on a dedicated microsite.

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Tinder bot promotes sci-fi AI film
Ex Machina, a sci-fi film about artificial intelligence, has been using Tinder as part of its promotion. Users who match with ‘Ava’, whose profile picture shows the film’s star, Alicia Vikander, end up conversing with a bot that asks a series of odd questions. She then says ‘you’ve passed my test’ and links to an Instagram account for the film. Alan Turing, eat your heart out.

Ava Tinder bot

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We Are Social’s Tuesday Tune Up #180

by Rosalie Odtojan in News

Facebook makes page likes more accurate
Facebook is cleaning up its act and removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result.

Clickable ads come to Instagram
So far, Instagram ads have been very limited. Only a few select companies could use them. All of that is about to change.

Instagram has introduced its first ever clickable links. Advertisers will be able to use the platform’s new multi-photo carousel ads to create a “more vivid way.. to influence people”. Instagram released the below video to explain the changes. Do you like the way these ads look?

Twitter reveals ‘Partner audiences’
It’s official: promoted tweets are going to show up outside of Twitter for the first time!

Twitter has added a new feature, named ‘Partner audiences’, which allows advertisers to target any of 1,000 different audience categories, based on signs of intent outside of Twitter. For example, a luxury brand could set an income threshold, while a coffee brand could target people who… well, people who buy coffee.

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“What makes Twitter unique is that tweets can flow from Twitter to other mediums seamlessly, like TV, websites, and mobile applications,” the company said in its blog post.

Nestle has already trialled the system, targeting ads for its new Butterfinger Cup Minis to people who buy peanut-butter flavoured goods. Meanwhile, Ad Age has pointed out how Facebook launched a similar feature a couple of years ago – it’ll be interesting to see how this affects Twitter’s ad revenue.

Kik allows advertisers to target
If you like news about ad targeting, you’re in the right place. Kik, the messaging app, has also added new targeting capabilities, this time based on gender, country or device (Apple vs. Android). The network already has 60 brands using its Promoted Chats, including Funny or Die, which has over 1 million followers. Since the update, Seventeen Magazine has begun targeting its chats to women.

Tweet-to-unlock Avengers trailer
Marvel used a promoted tweet to tease its new Avengers trailer, asking fans to tweet in order to unlock the preview. Only once enough people had tweeted was it finally revealed. Before you Marvel lovers run over to Twitter, the trailer is now live.

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Heinz and We Are Social create ‘Grow Your Own’
If you’re in need of some natural goodness, head over to the Heinz Tomato Ketchup UK Facebook page, where Heinz and We Are Social have brought back their classic ‘Grow Your Own’ campaign, this time to the whole of Europe. Users can sign up to win tomato seeds and are then encouraged to upload photos of their plants and enter competitions in order to win further prizes.

Penguin asks what books #YourMum likes
This is not a drill. Ahead of Mother’s Day, Penguin Books has used #YourMum as a campaign hashtag. Yes, you heard it. Of course, Twitter responded in a mature and sensible manner.

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We Are Social’s Tuesday Tune Up #176

by Abrye Redeker

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

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The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.

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We Are Social’s Tuesday Tune Up #175

by Cristina Forlani

Kia’s real time content for Australian Open

During the 2015 Australian Open Finals, alongside our client Kia, we set up a social media command centre to create real time content and engage in conversation with tennis fans across Twitter, Facebook, and Instagram. Throughout the course of the singles matches we found opportunities for reactive content, to engage with the conversation topics popular at that moment. An example? Kia’s Provo concept car designed to match the shirt Kim Sears was wearing during the game.

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Twitter account @AustralianOpen rulez

Do you remember a few weeks ago when our Gill suggested to follow the Twitter account @AustralianOpen during the event? According to Twitter Australia’s sport partnership manager Jonno Simpson, “Tennis Australia is leading the way in innovative Twitter content and customer service with @AustralianOpen, one of the world’s best-run sport accounts”. The team operated the account 24/7 during the two-week tournament, posting images, videos and updates on matches and news while engaging with fans. What made it unbeatable? Instant video replays, the “Social Shack” – where players took over the Australian Open Twitter account every day for half an hour to chat with fans, the ‘Tweet for a Treat’ vending machine (which gave out prizes in return for sending a tweet), and access to exclusive areas such as the tunnel to create content. Well done!

 

#weneedchu

If you can’t get enough of their delights, support MissChu! We Need Chu is the campaign launched by Nahji Chu, founder of the Vietnamese food chain, in an attempt to to save the restaurant’s Sydney venues after the local operations collapsed into voluntary administration just days before Christmas. The objectives of the “Nothing’s changed, we’re still here” campaign include to reinvigorate nostalgia towards the brand, encourage old and new customers to socially share why they love MissChu and to visit the stores. The campaign features the people who have helped the brand to grow over the past five years, with MissChu customers invited to share why they love it on Facebook, Twitter and Instagram with the hashtag #weneedchu.

 

Marketers increasing digital budgets

A study has revealed that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. Resource provider Mondo questioned 262 digital marketing executives about their budgets as well as areas like staff turnover and skill sets they were recruiting for. In the latter area, over half (54%) of those surveyed stated they’d be hiring people with Digital/Social expertise this year. Facebook makes $2.5bn from mobile, releases new ad tool Facebook is increasingly a mobile network. You don’t need us to tell you that. What you may not know is that its Q4 2014 figures included $2.5bn in mobile revenue, despite fewer ads being served. Compared with a year previous, Facebook served 65% fewer ads, but the average cost per ad was 335% higher.

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The network wants to show the value of these more expensive ads, especially those that people don’t click. As a result, it’s rolling out its ‘conversion lift measurement’, which allows users to see when someone who saw an ad ended up making an in store purchase, to all advertisers in all countries.

 

Facebook unveils ‘Place Tips’

Facebook is trialling a new feature, named ‘Place Tips’, in certain parts of New York City. iPhone users in the city who have location services enabled will receive different tips, photos and posts straight to their News Feeds, depending on whereabouts they are.

 

Twitter launches native video capabilities and group direct messaging

Twitter has unveiled its video offering, allowing consumers using mobiles to record and share videos without leaving the site. While video isn’t new to Twitter, users haven’t been able to shoot and share clips natively within the platform before. Our Communications Director, Lauren Underwood, spoke to The Drum about the benefits of the new tool:

It plays on Twitter’s strength as a real-time, breaking-news platform – I expect we’ll be watching some of this year’s biggest moments unfold on Twitter.

As part of the same release Twitter has also revealed group direct messaging capabilities. The new group chat function will mean that users can direct message up to 20 people at a time, and is widely seen to be an attempt to counter the rise of messaging apps like WhatsApp and WeChat.

 

Twitter unveils local geo-targeting capabilities Twitter has launched new geo-targeting capabilities, allowing brands to focus on individual postcodes and target at a much more local level. It’s been pitched by the platform as a potential tool for politicians campaigning in the UK General Election, now less than 100 days away. As Twitter points out, in constituencies where a seat is tightly contested, targeting by postcode could prove to be very useful indeed.

 

Vine now has a kids version Twitter has launched its first child-friendly app, Vine Kids. It’s basically the same as Vine, with six-second looping videos, but the interface is different. Think animated helpers, a left/right swipe system for new Vines and a set of ‘quirky’ sounds when you tap the screen.

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Tumblr’s new features appeal to long-form writers

Tumblr is rolling out features to encourage long-form writers to use the platform. It’s “some real crafty shit” according to the network’s blog post explaining the new tools, which include clever quick formatting options. The platform will be hoping the features help it compete against challenger brands like Medium, which has been growing in popularity in recent months.

 

Pinterest rolls out ads in home feeds

Pinterest users! Hope you like ads, you’re going to start seeing a lot more of them. The platform announced last week that it will now show its US users Promoted Pins in their home feeds as well as their search results, where they’ve been appearing since last year. Don’t worry though, Pinterest has assured users they can hide any Pins they don’t like. Phew.

 

Snapchat launches ‘Discover’ feature

Snapchat has launched its publishing platform, ‘Discover’, through which a number of media partners will post content – from ESPN to National Geographic and CNN to Vice.

There are a few things that are instantly noticeable, particularly that there’s emphasis placed on editorial decisions as opposed to algorithms. Also, while a number of big media companies are involved, there are some large names missing: Buzzfeed, the New York Times and music giants Spotify and Vevo. Those that are involved are planning on using the feature in very different ways. The Daily Mail, for example, is planning two updates per day with a focus on pictures compared to one text-heavy piece from Vice, while Fusion wants to source five different stories per day. AT&T has already announced a series containing online influencers, named ‘Snapper Hero’. For a glimpse at the sort of content you’ll be seeing, here’s how winter storm Juno was covered.

 

The Super Bowl and social media

Social networks love the Super Bowl. No surprises there. In fact, a whole host of platforms created special features for the big game. Facebook had a ‘football-only’ feed, which contained updates from friends, groups, teams and players. It also offered specific targeting segments for the game, from fans of both teams to those who were talking about tangential topics (flatscreen TVs, ads), while the NFL posted exclusive clips to Facebook. YouTube created an alternative half time show and an advert hub, while Tumblr and Twitter both created Super Bowl specific feeds; the latter also posted branded games highlights. It seemed to work for Twitter – this was the the most tweeted about Super Bowl of all time, with a total of 28.4bn tweets during the game. Here are some of the most shared.

 

Brands get social with the Super Bowl

Brands wanted to get in on the Super Bowl action, too. Some highlights include Lowe’s Instagram ‘Hypermade’ videos, Budweiser creating GIFs from its TV ad and Bud Light purchasing promoted tweets against other brands’ keywords, while a whole host of marketers took to Twitter before, during and after the event.

 

Brands and the #Blizzardof2015 When you’re talking about something as dangerous as last week’s US blizzard, it pays to be careful. Brands have been doing so nevertheless, with some good, bad and ugly results.

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Tuesday Tune-Up #174

by Abrye Redeker

#AustraliaDay your way

National Museum of Australia & National Australia Day Council teamed up with Twitter to make history by creating a digital snapshot of how the world spent Australia Day. Throughout the 26th & 27th, #AustraliaDay tweets were curated in a live feed on the Australia Day Your Way website. From there highlights will be collected and stored in a Twitter time capsule, and featured on display at the Museum. Social participation was up 50% from last year with over 105k tweets contributed to the capsule from celebrations all over the world.

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WeChat is testing ads

WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’.

WhatsApp for web browsers

Want to chat to your mates at work, but can’t get away with using your phone? No, no, me neither. Anyway, say that you did, you can now access WhatsApp through a web client. Just scan a QR code using your phone and you use the messaging app on your computer.

WhatsApp for browsers

The service works for Android, BlackBerry, Nokia S60 and Windows mobile app users and you’ll have to use Chrome as your browser. WeChat was quick to remind people that it already has a web-based service, which is iOS-friendly.

Twitter brings ‘while you were away’ to iOS

Remember when the Mashup told you about Twitter’s ‘while you were away’ feature? Sure you do. Well, it’s now rolled out to iPhone and iPad users, who will see a quick recap of the top tweets they missed since last time they logged in.

Twitter adds Bing translation tool

Twitter has added a translation service, powered by Bing. Users can now click on a globe icon, which appears in tweets in a foreign language, to have the tweet translated. The new version will appear just below the original text.

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Snapchat to launch ‘Discover’

Snapchat is set to release its ‘Discover’ feature at the end of the month. When it does, it’ll be staking its claim as a publisher, posting its own media and that of other companies, including ESPN, CNN and Vice.

Tumblr introduces Creatrs Network

Tumblr has revealed its ‘Creatrs Network’, with which it hopes to connect Tumblr bloggers with brands that want to use their content in ads and marketing. David Hayes, Tumblr’s head of creative strategy, said:

We think the creative class is really the next generation that’s going to come up and change the world and we think we have the largest creative class of any platform.

Bloggers of the world, unite.

Pinterest’s search results hope to appeal to men

Pinterest is introducing new search filters, aimed at making the network more popular with men. Now, search results will change depending on the gender you selected when signing up. According to the company, men are searching for apparel, technology, travel, gardening, recipes, gadgets, design, luxury cars, tattoos, and, errrrr, camping.

Pinterest buys Kosei

Pinterest advertising is in for a big year. Shortly after releasing its first Promoted Pins, the platform has purchased Kosei, an ad tech firm that specialises in targeting ads based on ‘relationship and recommendation modelling’.

Transfer money via Twitter

Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer, either. On a completely unrelated note, my Twitter handle is @nickmulligan.

Facebook targeting on show for the Super Bowl

Facebook is hoping to show off its ad targeting chops during the Super Bowl on Sunday. A number of brands have already signed up to show different videos to different segments of the undeniably huge audience, including Budweiser and Toyota.

NBC and the social Super Bowl

The Super Bowl isn’t just one of the world’s biggest sporting events, it’s also a rare occassion when people actually want to watch adverts. NBC, the TV network that will be broadcasting the event, is looking to cash in on this, creating a Tumblr that will be populated by ad-related content. This is part of a wider social media strategy, which will include an attempt to break the ‘selfie world record’ on Super Bowl Sunday.

Nissan enlists YouTubers for #withdad

Nissan has teamed up with YouTube stars, including Roman Atwood (below) and Epic Meal Time, to create a set of Super Bowl teaser videos. Under the hashtag #withdad, they focus on ways to get the work/family balance right. Like turning your house into a GIANT BALL PIT.

 

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