Here are all of the posts tagged ‘Facebook’.

An Apple a day – the healthier option for branded apps

by Paul Napier in News

Marketing Magazine recently published an article by me on the newest addition to iOS8 – HealthKit. They’ve been kind enough to let us reproduce it in full below:

New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insurance, to FMCG and travel, writes Paul Napier.

The new iOS8 is now available for users to download. As an iOS developer I have had several months to play around and come to understand the new features that come with this version of the operating system. As always with the new release of iOS, there are a suite of changes, some major and some minor.

One of the most exciting  additions to come out is HealthKit. So, what is it and how could it be used within your brand’s digital portfolio?

What is HealthKit?

HealthKit is the product of a two-year collaborative endeavour between Apple and Mayo Clinics, which services around 1.2 million patients every year. Their combined goal is to put iPhones and iPads at the centre of the self-health movement that has seen traction of the last few years.

At its core, HealthKit is a central hub/repository for gathering all the intelligence apps collect about a user’s fitness and health. Apps are able to upload their information about a user’s health and fitness activities into HealthKit, and in instances where users grant them permission, download this information and manipulate it to gather a better picture of the person currently signed into the app.

Users can see all their information at a glance, as it tracks their fitness activities such as running, walking and cycling from apps and associated wearable technology. Additionally, adapters such as glucometers, ECG devices, blood pressure monitors and even ultrasound have been created to give greater knowledge to users about their overall health, all of which can be stored in HealthKit and accessed by users through the simple interface.

In essence, HealthKit has removed the silo mentality that comes from having multiple apps for individual purposes, and encourages greater communication between health and fitness experts.

How can it help me?

At this stage, since the technology is in its infancy, it is difficult to predict where it could lead. The obvious beneficiaries of this technology, at least in the first instance, are companies such as Nike, Adidas and other fitness specialists or wearable producers. However, beyond the obvious, this technology opens an exciting avenue that could allow more diverse industries to begin working on a more intimate level with their customers:

Medical: There could be long-term benefits to the medical industry, which will have a huge database of reliable, or at least semi-reliable, information about people’s fitness and health. This information can be used to begin reviewing trends in health statistics against medical complications.

Healthcare: State medical facilities can build apps that can hook into a patient’s profile and read their medical data alongside health and fitness activities, giving the doctors and immediate understanding of the patients well-being prior to any medical appointment. Taking this even further, the patients activities could be tracked and the patient sent a notification when certain thresholds are reached, meaning that doctors can start to focus more on prevention rather than the cure.

Financial services: Insurance companies could look at the health and fitness of their customers to provide accurate quotes, or provide incentives to those who follow a healthy regime.

FMCG: Food and beverage companies could build apps that tracked users consumption and offered better nutritional options on food and beverages could be tracked against the user’s health needs, allergy requirements, blood sugar levels, fitness activities or goals.

Travel: Airlines could be made aware of any medical needs for passengers, or be alerted to dietary requirements, while encouraging their passengers with medical conditions to continue tracking throughout the journey to ensure the crew are alerted in the event of any pressing concern. Travel companies could track for potential changes in stress to enable bespoke packages to engage health focused customers.

Retail: Clothing and apparel companies could track clothing sizes using measurements given by the users then look at targeting them with the newest ranges in sizes that match the user’s statistics or intended goals.

This information on its own is but one facet of a potential medical breakthroughs in both the literal and mobile sense. We are seeing a swell in the information being gathered around individuals: location, behavioural, social, economic, psychological, physiological, etc. I recently wrote an article outlining the benefits of looking at implementing a social strategy within your mobile application, and with the advent of this new technology, never has there been a greater time to review this strategy.

The power of integrating social alongside this medical and fitness information could seem overwhelming, and it is most certainly not for every company. However, for those companies that have a legitimate reason to access this information, the potential options for improving user experience and engagement are greater than ever before.

On a final note, any idea should have a benefit for both sides, and provide information about the user back into HealthKit before drawing information in return. This way, HealthKit can provide ongoing advancements and the information you receive can become a more detailed and richer experience for both you and the user.

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We Are Social’s Tuesday Tune-Up #157

by Caitlin West

Roadshow Films using augmented reality technology to promote film

Following on from a teaser video of one man’s quest to capture a selfie with a dust tornado in the Australian outback, Roadshow Films have embraced augmented reality technology to deliver a unique outdoor advertising experience for their film ‘Into The Storm’. Using the technology,  a window through which passersby could view a wild storm unfolding on the street ahead of them was created. The technology was used to create a higher level of engagement than traditional static outdoor advertising, and as a memorable topic of discussion. Featuring lightning strikes, tornados, and torrential rain, the display held nothing back in showing the full force of nature.

Ikea parodies Apple for new catalogue launch

Taking Apple’s trademark advertising style as a starting point, Ikea has delivered a parody commercial advertising the store’s most recent catalogue. The commercial, featuring the aptly named Ikea ‘Bookbook’, discusses the main features of the catalogue, including ‘eternal’ battery life, high definition photographs of products, ‘pre-installed’ content, and easy bookmarking of pages, in a way that would easily be at home in one of Apple’s own videos. While plenty of Apple spoofs have been made in recent years, Ikea’s effort seems to be making waves for all the right reasons, reaching 7.7 million views in less than a week.

Facebook requesting drag queens to change their names

As a part of their real names policy, Facebook is requesting that drag queens using the site change the name displayed on their profile to their birth name. Several drag queens using the site who have refused to change the name shown on their profile have had their profiles deleted, with members of the drag queen community planning to protest the policy and discuss the terms of the policy with Facebook. The dilemma created by the policy for the drag queen community raises further questions about who else the policy may impact.

Apple Watch to feature social apps

Following its grand unveiling last week, it has been revealed that Facebook, Yahoo, Pinterest and Twitter are among the companies already developing apps for Apple Watch. While certain features such as the ability to receive and act on Facebook notifications have been demonstrated, it has not yet been announced whether ads will be included in the small-screen apps. The wearable device got a relatively subdued 336,000 mentions on Twitter right before and after its unveiling, compared to the hefty 1 million-plus mentions of the new iPhones launched the same day. The gadget will be released early next year, so (Apple) Watch this space!

Facebook takes on YouTube

Facebook joins Yahoo in taking on YouTube as a distribution platform for multi-channel networks and their stars, approaching some of YouTube’s biggest content producers to get them to distribute their videos directly on the social platform. Already, some have experimented with putting some of their top YouTube series on Facebook, including Disney’s Maker Studios and Collective Digital Studio; the latter making its animated viral hit “Annoying Orange” available on the social network. The competition is no surprise, as “more brands divert their focus from broadcast TV to online video”.

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Facebook tests self-destructing posts

Facebook is trialling a new feature on a small number of users’ iOS devices that lets you schedule the deletion of your posts in advance. The feature gives users a set of choices from one hour to seven days before a post is deleted– an update potentially very useful addition for brand and business Pages. Facebook has tried its hand at self-destruction before; in June it released a Snapchat clone called Slingshot.

Facebook Messenger lets users doodle over photos

Facebook has released an update to its Messenger app for Android that lets users edit photos from their device’s gallery by drawing or typing all over them. Interestingly, the update does not currently work with photos taken via Messenger’s built-in camera. To use, people simply need to tap on the photo icon in the bottom control row, and then they are given the option to write, text or draw.

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Buy your mate a Budweiser through Facebook

Budweiser is trying its hand at social commerce with the launch of two new programmes on Facebook. “Bud Light Birthday” lets users hand out free beer vouchers to friends on their Birthdays (providing they’re of-age), while “Bud for Buds” celebrates allows users to buy vouchers to send as gifts for any type of special occasions. To redeem the offer, the recipient simply needs to click on the link and show the ID to a bar’s point of sale. From there, it’s beer o’clock!

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Topshop’s SS15 launch on Facebook

Topshop, the UK high street fashion retailer, launched part of its SS15 ‘Unique’ collection not on the runway, but exclusively on Facebook. The range was made available to buy immediately after the end of the show, a ‘fast-fashion’ shift that has also been embraced by luxury fashion brands including Burberry.

Each season, it becomes clear that social media is playing a bigger and bigger role in Fashion Weeks worldwide, and this is faring well for brands too. As NYFW draws to a close, results show Twitter mentions are up a huge 1,113% this year for sponsors including WGSN, Samsung and Mercedez-Benz.

A branded response to #AppleLive streaming

Apple product launches are undeniably huge social media moments, attracting global conversation. So naturally, marketers jumped on Tuesday’s live streaming of the iPhone 6 and Apple Watch unveiling in their masses, with some doing better than others. MasterCard, an initial partner of Apple Pay, used the event to promote the new feature:

Denny’s brought some humour to the night in highlighting the technical issues suffered by frustratingly trying to livestream.

Competitors also had their say, with HTC and Windows playing a seemingly friendly game of social media banter, amongst Blackberry’s slightly pitiful reminder that it’s still around.

Of course, Oreo didn’t miss out on the opportunity either, with yet another real-time Photoshop response.

How brands Tweeted about the second #RoyalBaby

Last Monday, the Duke and Duchess of Cambridge officially announced they are expecting another child. With 260,000 tweets sent throughout the day about the big announcement, #RoyalBaby began trending around the world with more than 70,000 uses of the hashtag. Several of the tweets celebrating the news came from brands. One of the quickest to offer its congratulations was @NissanUK, who managed to produce an ad just seven minutes after the news broke. Featuring the Nissan X-Trail seven-seater, the company tweeted a picture of the interior of the vehicle with a crown on each seat:

Brands’ Twitter reactions to 9/11

Last week saw the 13th anniversary of 9/11, an occasion where many brands undoubtedly wanted to become part of national conversation. Some brands commemorated tastefully, such as New York retailer Century 21, who posted a picture of a memorial painted by artist Mr. Brainwash at one of its stores, and Walmart and Nordstorm posted unbranded images of the Manhattan skyline.

However, unsurprisingly, not all brands remembered the date with such grace. Build-A-Bear was forced to remove a tweet of a teddy bear in fatigues after it received much to-be-expected criticism, while several brands including Dunkin’ Donuts and Applebees invoked the wrath of Twitter critic, Mike Monteiro. His comments made many look twice at 9/11 brand tweets – you can read some of his replies below.

 

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We Are Social’s Tuesday Tune-Up #156

by Caitlin West

Reddit launches Ask Me Anything app
After a failed attempt at launching an app in 2011, Reddit has rolled out an app centred solely on its “Ask Me Anything” series. Featuring a wide range of participants, such as politicians, television and film stars, and musicians, the series is one of the site’s most popular destinations.

The app departs from the site’s trademark simple look, instead featuring a sleeker display. Using left and right swipe motions, users can navigate between different question threads, and have the ability to forward links by text, email, Facebook, Twitter, LinkedIn, Google+, and other sites. The app also gives users the opportunity to filter content to their own preferences, enhancing their experience, and making it even easier to find out more about the famous, notable, and interesting!

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YouTube fan funding
YouTube is trialling a fan funding feature, giving users the chance to show even more love to their favourite channels. The feature can only be used if the channel owner has chosen to turn it on, and may provide further income for content producers, beyond ad revenue. While channel owners receive the bulk of the donation, Google claims five percent of the total, and a small fee. The feature is currently being trialled in the USA, Japan, Mexico and Australia, with views to expand in the future.

Social is increasingly important for marketers
The CMO Survey was released last week. The survey of 351 ‘marketing leaders’ shows social is becoming ever more important to brands; it now makes up 9.4% of marketing budgets, expected to rise to 21.4% within five years.

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However, as you can see below, ROI is still proving tricky. Particularly sad is the big blue section, made up of the 45% who can’t show the impact of all the fantastic work they’re doing. Expect to see increases in budgets for measuring ROI.

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How cost efficient is social advertising?
Very! Wonderful news. Q2 analysis by Neustar has found that social ads outperformed ad networks, portals and exchanges for cost efficiency. Look at the graph, the graph says it all:

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How social network ads affect buying decisions
So social ads are cost-effective, but which platform is king? Analysis by AoI Platforms of data from 500m clicks has found that YouTube is the best social network for introducing customers to new products, with Facebook coming in second. YouTube manages to perform well throughout the buying decision process, unlike Twitter, which is pretty much only useful during the middle phase.

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Over 50% of people have a mobile phone
Half of the world now owns a mobile phone. At the time that we published our article on the subject, there were 7.258bn global citizens (though a few more have probably arrived in the last week), compared with 3.630bn unique mobile users.

Facebook video views at 1bn a day
Facebook video views grew by 50% month-on-month between May and July and, since June, there have been 1bn every single day. Fidji Simo, Project Management Director of Video at Facebook, wrote:

Video is one of the most engaging and immersive ways to tell your story. Whether capturing breaking news, a baby’s first steps, or rising to a friend’s challenge for charity, it is a remarkable storytelling medium.

He doesn’t say what percentage are ice bucket challenges. We may soon know, though, as videos from public users and pages are set to display a view count in the near future.

‘Privacy Checkup’ debuts on Facebook
Facebook has rolled out ‘Privacy Checkup’, which it has been testing since March. Each user who logs in will see an option to edit their settings, guided by a cartoon dinosaur. (A tyrannosaur? Our taxonomy skills have left us wanting.) Here’s how it all works:

Twitter adds a buy button for mobile commerce
Get set to start purchasing through Twitter – the network has just added a ‘buy now’ button for iPhone and Android. It’s chosen 25 beta partners, which include two brands (Burberry and Home Depot), but are largely made up of celebrities. Musicians are an important part of the partnership, and celebs will be able to act as paid influencers for brands. You can find out about how it works in the below video:

Snapchat adds London geofilters
Snapchat has added 30 London-specific geofilters, which are only accessible in certain parts of the capital. Two of them have been revealed: the London Eye and Tower Bridge, but the other 28 remain a secret for now.

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Netflix adds greater sharing controls
Netflix is allowing users increased privacy over what they share on Facebook. Previously, anyone who had linked their accounts would automatically share what they’d watched with any Facebook friends signed up to Netflix. Now, you can tell everyone about that Scandinavian crime drama, but keep Gossip Girl to yourself (or vice versa, of course).

Social media talks about the NFL
The new NFL season kicked off on Thursday to a roaring online reception. There were 15m total Facebook interactions from 8.5 million users, and the network released a map of the most popular team in each US county, measured by official page likes:

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Frito Lays used the event to commence its latest campaign, in which fans must like a ‘Fire Drill Alert’ posted during Thursday night games, for the chance to win prizes from tubes of Stax to Superbowl tickets.

Asda set to launch YouTube commerce
Walmart-owned UK supermarket chain, Asda, is set to allow YouTube users to purchase its products without leaving the site. A new partnership with e-commerce service, Constant Commerce, will allow the brand to display a list of products alongside its videos, which users can add to their basket before checking out, without ever leaving the video.

Samsung launches #thatsucks campaign
Samsung has been walking the ‘fail’ tightrope with its latest vacuum cleaner campaign, dubbed #thatsucks. It has received a couple of negative responses, but in large part shows that it’s possible to take risks in social and succeed.

 

 

adidas crowdsources NYFW show
adidas put on the world’s first crowdsourced fashion show during New York Fashion Week. Dubbed #NEORunway, almost every element of the show was chosen by fans – from hair and makeup to music, outfits and even set design.

Starwood looking to LinkedIn with $30m campaign
Hotel chain, Starwood, is putting LinkedIn at the centre of its latest campaign, worth $30m. It is looking to promote its ‘Starwood Preferred Guest’ loyalty programme in the business market, making LinkedIn a good fit, though it will also increase the volume of its content on Facebook, Youtube and Twitter.

EA creates social media sitcom
EA is pushing the launch of the Sims 4 with a sitcom that takes place on social media. Four different characters, each with a personal Twitter account, will act out the story over two weeks. It’s based on ‘Gone With The Wind’, so they’ve taken a punt and are calling it ‘Gone With The Sims’.

Snuggle Bear gets social
Snuggle is bringing its mascot, the Snuggle Bear, into the 21st century. He’ll be debuting on various social channels for his 30th birthday, as part of an editorial-led campaign across Facebook, Twitter, YouTube and Instagram. Now, you’ve been very good and finished your whole mashup, so here’s a picture of the cuddly chap. Don’t say we don’t treat you.

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Half of Africa’s internet users now using Facebook
Facebook has recently announced that it has reached 100 million users in Africa, meaning that approximately 50% of all internet users on the continent now have a profile on the site. The announcement suggests that if improved internet connectivity spreads across areas of the world without steady internet access, such as South America and India, Facebook could potentially gain even more users.

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We Are Social’s Tuesday Tune-Up #155

by Sarah King in News

Facebook’s new ad unit is the event of the week

We hope you’re ready for a new Facebook ad unit. That’s right, event ads are no longer confined to the right hand bar on desktop – you can now see them in the News Feed and on mobile. They’re set to look similar to event invitations from a friend, and can be used not just for events but also time related promotions – for example, a discounted brunch invite. As if that wasn’t enough, there’s a set of insights showing how many people have seen an event. We’re spoilt. Here’s how the ads will look:

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Facebook targets adverts by signal strength

Facebook ads can now be targeted based on the strength of a mobile signal. It’s a nice move, because it means if you can target data heavy ads, like video, to those on 4G and text posts to those on low bandwidth connections, especially useful in developing markets.

Twitter opens analytics to all

Twitter has made its analytics dashboard, launched in July, available to everybody on the network. Here’s how it looks if you’re as influential as I am:

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For others, it’s more like this:

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Google removes Authorship from search results

Once upon a time, you could link your Google+ profile to your site, and the authorship of your words would appear in Google search results, alongside a profile picture and G+ follower count. Those days are no more – after gradually reducing what showed up in results, Google has now removed Authorship from search results entirely. Forbes has speculated on what this means for the future of G+; one of the principal draws of an account has been its impact on search – if this goes, what remains of the platform? To this, it’s worth pointing out that the link between G+ and search isn’t completely broken. The search engine will continue to show G+ posts from friends and pages, when they’re relevant to your query.

Snapchat gets $10bn valuation, rolls out “Our Story”

It’s all go at casa del Snapchat. The startup has received another $20m of funding, leaving its valuation at a healthy $10bn. The investment is based on monthly active user figures of 100 million, according to the Wall Street Journal. The money is being pumped back into the app, too – the “Our Story” feature is being rolled out to everyone. Trialled in June this year, it allows users to create and view public collections of photos and videos from a specific event, be it Electric Daisy Carnival, as below, or something where Tiësto is nowhere to be seen.

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adidas creates Instagram game

adidas Polska has launched what it’s calling the world’s first Instagram game, in which fans have to follow a set of hidden clues to ‘like’ certain images in the correct order. The overall winner will bag themselves a pair of predator boots, with branded balls for runners up.

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Walkers turns bus stops into Twitter-powered vending machines

Walkers chips in the United Kingdom is making three London bus stops into Twitter-powered vending machines for its ‘Do Us A Flavour’ campaign. Bystanders are encouraged to send a tweet to @Walkers_busstop in exchange for a packet of crisps. The team at Double Decker must be kicking themselves.

Everybody loves Hyperlapse

Hyperlapse is barely a week old and brands are already getting involved in a big way. Here are some examples from Bud Light, Burton Snowboard, Footlocker, Cosmopolitan and (everybody’s favourite) our London office.

The ice bucket challenge is quite popular

Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including a number by brands. Below you can see the efforts by Old Spice and the Pillsbury Doughboy.

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We Are Social’s Wednesday Wrap-Up #154

by Jacqui Jewell in News

Facebook reveals video ad results for McDonald’s and Tourism Queensland

When Facebook launched Premium Video Ads in May there were no results showing advertisers what was achievable. Even the US, where the ads were rolled out earlier, had nothing. There were also concerns autoplay would turn users off.

McDonald’s was the first brand in Australia to use Facebook’s Premium Video Ads format. Queensland Tourism was the first travel and tourism client globally to adopt it. Both brands say the activity exceeded expectations and, via Facebook, have shared the results with AdNews.

According to Facebook’s own data, most people watched the McDonald’s 15-second ad all the way through. According to Nielsen’s Brand Effect metrics it reached 2.4 million people and achieved a 3-point lift in brand consideration. Tourism Queensland saw similar completion rates and achieved a 13-point lift.

More organisations are turning to video content and are looking for ways to distribute that content cost-effectively. Ahead of launch, advertisers were particularly interested in how Facebook’s video ads shape up against other video platforms such as YouTube.

“Facebook premium video is shifting the objectives,” said Roison Thanisch (interactive director at OMD, which handled the McDonald’s campaign), “Online video used to be just brand awareness and broadcast, now we’re seeing it shift further down to the pointy end of the funnel. You can tailor it specifically to reach more people who are likely to convert.”…“There needs to be more understanding that this creative content should be coming from local agencies and brands. We’re still a little bit stuck in the idea that content is the 30 second TVC. Facebook is creating a new standard for creative agencies locally,” she said. That should, she reckoned,  “get them shifting their mindset away from a TVC.”

Facebook Premium Video Ads in Numbers:

McDonald’s
• 3 point lift in brand scores
• 1.2 million video plays in 24 hours - [UDPATE: this article originally stated 1.2 million video plays in two weeks]
• Reached 2.3 million Australia
• 12 seconds – average video play of the
• 15-second ad
• 70% of views on mobile
• 10 cent cost per view

Tourism Queensland
• 13 point lift in consideration
• Reached 1 million people
• Over 660,000 video views
• $1 cost per engagement
• 11c cost per view of Premium

Source: Facebook, McDonald’s, Tourism Queensland.
Chat Apps Continue to Grow
Yesterday, WhatsApp’s CEO Jan Koum tweeted that the service now had an impressive 600,000,000 monthly active users and is continuing to grow at an astounding pace – gaining more than 9 new users every second. Other chat apps such as WeChat, LINE, Kakaotalk, Tango and Viber also appear to be increasing monthly active users. For more information, you can read our blog post on the subject.

 

Facebook Cracks Down on “Click-Baiting”
Facebook is cracking down on “click-baiting” headlines. They’re the headlines that encourage people to ‘click to see more’, without giving away much information about what they will actually see. In an attempt to give users a better experience on the platform, Facebook will weed out these stories that many feel are clogging up their News Feed.

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There was also an interesting second update from the platform, regarding sharing links in posts. Facebook announced yesterday that links that are shared by inserting them in the caption of a photo won’t do as well as those displayed in the link format (which appears when you paste a link while drafting a post).

 

Facebook Relaxes News Feed Ad Frequency Limits
Facebook has adjusted its advertising policy to show ads more frequently in the News Feed. a spokesperson from Facebook explains:

“We will not show more ads; rather, we are updating the spacing between ads, and relaxing some of the parameters around insertions of ads from the same advertiser”.

Now, users may see the same ad twice a day; previously, the limit was one. Similarly, two News Feed ads may be served daily to users who haven’t liked the Facebook Page of the brand in question (again, up from one previously). The aspect that remains seemingly unchanged is the daily limit of four News Feed ads that can be shown to people who have liked a Page.

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Instagram introduces Hyperlapse
Today, Instagram unveiled Hyperlapse, one of the company’s first apps outside of the platform itself. This all-new standalone app allows the creation of stabilised moving time-lapse videos. The app prompts you to record a video, after which it uses clever algorithm mapping and creates an ultra-smooth, floating-through-space type effect. The idea is to imitate not only the popular hyperlapse videos created using DSLRs and thousands of still frames, but also the cinematic motion tracking shots that appear in movies like Goodfellas and Kill Bill.

Introducing Hyperlapse from Instagram from Instagram on Vimeo.

 

Instagram Starts Offering Essential Ad Tools
Instagram, the Facebook owned photo sharing platform, has finally made itself more ad-friendly by rolling out a suite of analytics tools. These are aimed at brands and offer various insights and analytics, including reach, impressions, engagement and the performance of paid ad campaigns.

 

Twitter expands its advertising network in Europe
In a move to boost its international revenue, Twitter is expanding its advertising network across Europe in 12 new countries. All in all, Twitter Ads will now be available in 35 EMEA markets through direct sales support teams and reseller partnerships.

 

Vine Finally Lets You Import Videos From Your Phone
Last week, the six-second video-sharing service Vine was updated to allow users to upload existing videos onto the platform; granting the wishes of many, especially marketers. The move should encourage people to use the platform more often – the absence of this feature, until now, has resulted in some users opting for Instagram instead. In addition to video import, the Vine app will also let you edit the imported video, though only on iOS versions for now.

 

SlideShare Axes Its Freemium Model
SlideShare, the presentation-sharing platform with 60 million users owned by LinkedIn, announced last week that it is making its PRO level features, such as analytics, free, but claims there will be no update on advertising for now.

 

Pinterest’s new News feature
Pinterest has updated its mobile notifications section with a new feature, “News”. This new tab gives you a snapshot of what’s up with your Facebook friends and all the different Pinners or boards you follow. You can now learn about latest projects people are collecting Pins for, or interesting brands they are following. The one thing you won’t see are Pins that people save to their secret boards – after all, they have to keep some element of mystery, don’t they?

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Pinterest Launches A New Analytics Dashboard
Pinterest has also launched a new analytics dashboard that gives business users more insight into their Pinterest account, providing potential advertisers with a glimpse of their mobile and audience analytics for the first time. It tracks impressions, clicks, repins, and likes. Essentially, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest, and help those brands better understand how fans are interacting with their content.

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News and Ads to Debut on Snapchat
Snapchat might expand its service to videos, news articles and ads. A new service called Snapchat Discovery which would show content and ads to Snapchat users, has been discussed with various media companies. Set to debut in November, this could be an interesting move for the startup, whose 27 million users worldwide are used to an ad-free platform – but the offering could provide Snapchat’s first revenue and demonstrate its potential value to investors.

 

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Will Ferrell’s comedy video website, Funny or Die, is among a handful of brands testing Kik Messenger’s new Promoted Chats product which enables marketers to promote their accounts, accumulate contacts and connect with them; it has been dubbed “chatvertising”. The digital comedy crew has seen a 10 percent click rate, quite remarkable considering on average they achieve around 0.5 percent on similar Facebook and Twitter posts.

 

Now you can Customise a Car in a Tweet
Acura may have accomplished a real Twitter first: the ability to customise a car in your Twitter Feed. That’s right, Acura is trumpeting the launch of the 2015 TLX performance luxury sedan by letting you create a customised car, within the platform. The tweet uses the revamped version of the new Twitter cards, which now let you add photos, videos or other media in the card itself.

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Facebook Launches ‘Mentions Box’ Device During Emmys
The Emmys took place this weekend, and Facebook debuted the Facebook Mentions Box, an interactive device that stars could wield to answer questions from fans. It’s similar to the InstaStop Video Q&A Station that Instagram launched at the Golden Globes in January.

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Brands out in Real-Time Force at the Emmys
And of course, brands jumped on the real-time marketing bandwagon that accompanies any major event these days. The real-time winners included Netflix, which embraced presenter Jimmy Kimmel’s mocking of Ricky Gervais’ ‘Netflix face’ with one of the best tweets of the evening.

However, it wasn’t all good. Mercedez Benz showed a lack of understanding of the ‘real time’ concept with this unimaginative tweet sent a full four days before the event.

 

Puma’s Twitter Hashtag Campaign Just Went Very Wrong
Puma was caught out in spectacular fashion when Twitter pranksters hijacked their campaign. Whilst trying promoting ‘Forever Faster’, Puma asked fans to tweet their favourite Puma-wearing player to get a personalised “autograph” Twitter card. As you’d expect, things all went terribly wrong when rival fans changed their Twitter names to resemble some not so nice phrases to accompany Puma’s messages, which were tweeted back to the user. Here are some (of the tamest!) examples…

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