Here are all of the posts tagged ‘Facebook’.

Tuesday Tune-Up #166

by Cristina Forlani

1 in 4, let’s support Adult Survivors of Child Abuse

Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.

On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.

ASCA. 1 in 4 from matterhorn on Vimeo.

Sport and Reality drive conversation on Twitter

Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.

In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.

 

Nielsen Twitter Australia infographic

Click here to download the full version of the infographic.

Promotional posts to lose organic Facebook reach

Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:

Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.

Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.

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Facebook adds Yelp-like ‘Places’ feature

Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.

Facebook creating ‘enterprise social network’

If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.

Twitter responds to stock price fall

What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.

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CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.

WeChat adds 30 million users

WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.

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YouTube plans premium music service

YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.

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Pinterest plans to position itself as pre-search engine

Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.

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Updates to Instagram

Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.

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Oily bum ‘breaks the internet’

A famous woman showed people her bum and everyone wanted to get involved. Brands especially.

 

 

 

 

Banana Republic joins the We Are Social club

We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.

Discounts for followers

OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.

Radar gets turned off

The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.

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We Are Social’s Tuesday Tune-Up #165

by Caitlin West

Facebook creates a donate button to encourage users to contribute to the Ebola cause
Facebook has added a ‘Donate Now’ button that appears to users in their news feeds in an attempt to encourage them to contribute and raise money to fight Ebola. As of last Thursday, Facebook users now have a button at the top of their news feed that enables them to choose one of three nonprofit organisations to donate to. The organisations include The International Medical Corps, The American Red Cross and Save The Children. Facebook has additionally partnered with UNICEF to deliver messages in affected regions, ensuring that lines of communication remain open and that current information is shared.

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Instagram users can now edit captions
Have you ever posted something to Instagram only to realise shortly after that you have spelt that hashtag or comment incorrectly? Instagram has changed its settings so that users can now go back and fix typos without having to delete and then rewrite the entire post. Users can edit captions by tapping the menu button under the post and selecting ‘edit’. Posts with edited captions will include a note showing that a change has been made. Instagram has also added new recommendations to the app’s ‘Explore’ menu.

Instagram update

Lynx launches Social Club in partnership with Vice
Sydneysiders love a good pop-up and that is exactly why Lynx, in partnership with Vice, will be holding one for two weeks in November. The ‘Social Club’, to be held in Sydney’s Darlinghurst, will attempt to boost the brand’s credibility and shed its long standing association with teenage boys, encouraging men to express their individuality in the process.

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This pop-up space will be open for two weeks from the 12th of November and is being hailed as a new meeting point – a mix between a local bar, barber shop and gentlemen’s lounge. There will be special guests, including experts on music, gin, design, hair, scent and styling, on hand to help out even the most clueless of Sydney’s male population!

Together with the Pop-Up, a content series called “coolest guy ever’ will run on Vice, featuring a range of musicians talking about their take on ‘the coolest guy ever’.

Brands go social for Movember
It’s November and the world has been preparing its razor and getting Movember started. Naturally, so have brands. Fancy an example? Good, because you’re getting one.

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Digital to overtake TV ad spending
US Digital ad spending will overtake TV in 2016, according to new research by Forrester. By 2019, digital will account for 36% ($103bn) of all ad spending and, as if that wasn’t enough, next year we’ll have hoverboards and automatic dog walkers. Fine, that last bit’s from Back to the Future.

The graph below breaks down the progress within digital itself. Social media’s growth is set to be the strongest, followed by display advertising and search.

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Facebook users can set limits on content from brands
Bad news, oversharers – Facebook is clamping down on you lot. The network will now allow users to access a list of how many posts they’ve seen from friends and pages in the last week, and set a limit on anyone that’s posting too much. Brands will have to be careful to ensure high content quality, or else find view quantity slips, too. Facebook produced the below video to explain the changes.

Snapchat planning new ad types and partners
Snapchat is planning to up its ad game. It is reportedly planning to introduce TV-style ads in ‘Our Stories’, allowing brands to either sponsor a whole ‘Our Stories’ or include branded snaps within a collection. That’s not all, either. It’s going to launch a ‘Discover’ tab, where users can find articles, music and video from some pretty big name partners. Now, time for a game of ‘name that logo’:

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Subway falls in love with National Sandwich Day
There’s no need to fear loneliness on Valentine’s Day when National Sandwich Day comes just nine months later. At least that’s what @Subway seems to think, as the restaurant chain used #NationalSandwichDay to reply to fans with some romantic, personalised content, in the form of images, gifs and Vines.

 

 

 

 

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We Are Social’s Tuesday Tune-Up #164

by Caitlin West

Home-grown social media startup Spring.me to launch on Australian Securities Exchange
With the hope of encouraging social media users to expand their circle of friends and begin interacting with other like minded folks, Australian social media startup Spring.me is entering the final stage of it’s capital raising campaign by launching on the ASX. The collection of sites and apps, aimed at “online-all-the-time” social media users, aims to encourage users to expand their circle of friends through the sharing of questions and answers. Spring.me already boasts 5 million regular users since its launch in September last year, so it’ll be interesting to see how the social media startup fares in the coming year.

Facebook now available through Tor
Security conscious Facebook users can now sleep easier at night with the announcement that the site is now available to access through Tor, software that allows for supposedly safe and anonymous web browsing. Previously, users accessing the social networking site through Tor encountered a range of issues, including being locked out of their accounts, because of the way it routes connections across the world.

A mixed financial week for Facebook
Imagine you’re a Facebook investor, and you hear that you’re about to be taken on a roller coaster. Great news, right? WRONG. This roller coaster means share price fluctuation throughout the week. First of all, the network announced impressive Q3 figures and share price hit an $81.16 high. MAUs have risen to 1.35 billion from 1.317 billion in Q2, while mobile MAUs have jumped from 1.07bn to 1.124bn in the same period.

Facebook MAUs

Facebook monthly MAUs

Total revenue increased by over 50% for the sixth consecutive quarter, rising by 59% to $3.2bn.

Facebook revenue

Meanwhile, also for the sixth consecutive quarter, ad revenue increased by over 60%; this time, Facebook posted figures of $2.96bn, a 64% increase from Q2. Mobile accounted for 62% of ad revenue.

Facebook ad revenue

Investors saw the figures and everybody was happy. Hooray! Sadly, Facebook then announced that costs have risen dramatically in 2014, and revenue is expected to slow in Q4. Share prices dropped as a result, slumping by almost 10% before settling around the $73 mark. All in all, we’ll give the week a score of 6/10.

The first video ads hit Instagram
Who’s in the house? Instagram video ads are in the house! Well, on the network. Anyway, Instagram has launched its premium, 15-second autoplay spots with a selection of partners, including Banana Republic, Disney, CW Flash and Call of Duty.

Twitter’s revenue increases, even as user growth slows
If you liked the story about Facebook’s share prices, you’ll LOVE this. Twitter’s had a mixed week, too: its revenue continues to show strong growth, despite disappointing user figures. Q3 total revenue increased 114% year-on-year to $361m, of which ad revenue accounted for $320m (85% from mobile). In the same time, though, the platform added just 13 million monthly active users, compared with 16 million in Q2.

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Investors weren’t impressed and the share price dropped by 10%, making Twitter’s week slightly worse than Facebook’s. 5/10.

Tumblr to roll out autoplay videos
It’s been a big old week for fans of autoplay video adverts. Hot on Instagram’s heels, Tumblr has announced that it will launch a similar service, starting tomorrow. It’s limited to a set of partners at the moment (isn’t it always?) but will be open to everyone by mid-November. So far, the lucky punters include Lexus, Universal Pictures, JC Penney and Hulu.

LinkedIn posts strong Q3 figures
We hope you’re enjoying these Q3 reports. LinkedIn is up next, and it’s been a good three months. Total revenue is at $568m, of which ad revenue accounts for $109m – a 45% year-on-year increase. Sponsored updates have been the biggest success story – they make up 31% of ad revenue, and have been described by CEO Jeff Weiner as the “fastest growing business in LinkedIn’s history”. We’re giving LinkedIn an 8/10, making it the proud recipient of the prestigious ‘We Are Social Q3 figures of the week award’.

Disqus to begin advertising
Disqus, which operates the comment sections on 3m websites, has started targeting adverts within its service. It’s mining data about what people post and where to target the ads, which will look like normal comments apart from the word ‘sponsored’.

Taco Bell is @totallynothere
Social media’s no stranger to the odd meltdown. Taco Bell went someway down that path last week, deleting all previous social content to create a ‘blackout’ and promote its new app.

 

A risky strategy, but it seems to have paid off in the short term. After 24 hours, 75% of Taco Bell restaurants had processed at least one mobile order. We’ll see if that continues in the longer term, and keep an eye out for any return to social media.

Epix launches on Vine
TV network Epix is celebrating its fifth birthday (happy birthday). Don’t hold out for any cake, though, the party plan is to launch on a new channel: Vine. The network has partnered with 10 influencers to create Vines around different films. Each makes sense on its own and they join together to create a larger story, which will be shared on YouTube, TV and, most excitingly, THIS MASHUP.

Samaritans Radar searches Twitter for suicide triggers
Samaritans has created an app to help Twitter users find out if anyone they know is posting potentially worrying tweets. The service, named Radar, automatically picks up certain phrases, including ‘depressed’ and ‘tired of being alone’. The charity plans to keep updating its algorithm as time goes on, with the hope of avoiding false positives. At the moment, it’s not the best at noticing when someone might be joking.

Brands get spooky on social for Halloween
Today, dressing up as a zombie and giving sweets to children would be seen as something of a faux pas. On Friday, though, everyone wanted a piece of the Halloween fun, and, as always, brands were no exception. Here are a few examples of social content – though we can’t promise that all of it quite hit the spot.

 

 

 

Through the miracle of the moving image, see how today’s @OreoLab nomster was born!

 

OREO (@oreo) tarafından paylaşılan bir video - şurada:

 

 

 

 

 

 

 

 

Chevrolet shows how to deal with Twitter mocking
While trying to present a Chevrolet-sponsored baseball trophy, the company’s representative had something of an awkward moment. With lines like “It offers class-winning and -leading, um, you know, technology and stuff”, it was only a matter of time before he became the talk of Twitter. (He’s known as #ChevyGuy, if you must know.) That could have been pretty awkward for the automotive brand, but Chevy showed that it knows how social works. It embraced the awkward.

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We Are Social’s Tuesday Tune-Up #161

by Gillian Collison

Social savvy KLM takes customer service to soaring to new heights with #HappyToHelp week

Left your passport in the taxi on the way to the airport? Caught in traffic and may miss your flight?  Well Airline KLM is here to help you for the next week! Today the Dutch carrier has launched a new social strategy to help any passenger, anywhere, flying any airline – in order to prove it’s quality of customer service to non-customers.

The progressive campaign, named #HappytoHelp sees passengers assisted both on and offline when their plans potentially come unstuck – with up to 250 KLM customer service personnel undertaking social media monitoring around the clock in search of  posts related to travel problems and a special command centre build at Amsterdam’s Schiphol airport plus teams standing by in New York, Sao Paulo and Hong Kong.

From there, the airline will select problems and solve them in a variety of ways, from providing a driver who will hunt down your missing passport, through to personal weather reports and travel advice. They’ve even hired a speedboat along the Hudson River for those stuck in NYC’s traffic on the way to the airport. KLM will film the resolutions and post the most interesting and strange situations solved on YouTube. Pol Hoenderboom, creative director at DDB & Tribal Amsterdam noted of their campaign “Imagine the impact if you are now flying with KLM but it is KLM that gets you by motorbike to the airport in Hong Kong to board your American Airlines flight home.” Great idea!

 

Twitter signals it will open its promoted tweets to Australian SMEs ‘soon’ Have you been hanging out to run Twitter advertising but haven’t got the required minimum spends (up to $15,000) to access their platform? Turns out that you won’t be waiting much longer if indications from Twitter Australia’s Cindy Burke are anything to go by!

Direct from the horse’s mouth at BEfest, Burke confirmed that the company will “soon” open the platform to those with smaller budgets available. “We actually hired someone to launch that. I’m sure they will be announcing it with an official launch…A lot of clients have been asking for it for a while now, obviously it’s auction model and you can spend $5,000 to get one person” she told the audience. 

These sentiments were echoed by Twitter’s VP of Global Online Sales, Richard Alfonsi at their #ToastandTweet event for marketers yesterday. Alfonsi is in Australia to promote Twitter’s key service offerings to brands – and also taking some time out to enjoy Sydney!  


Facebook provides most social logins

Facebook was the Q3 leader for social logins at 46%, followed by closest rival Google at 34%, according to reports by Janrain. Twitter comes a distant third place with 7% – this seems to be a two horse race for now.

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Facebook considers adding money transfer option to Messenger app

Facebook is apparently considering adding a money transfer service to its standalone mobile Messenger app. The screenshot below shows how sending money will work (basically like sending a photo). Users can either add a card for Messenger, or use one they’ve stored in Facebook. Finally, notifications worth waiting for.

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Facebook to launch new anonymous app?

As you may well know, Facebook has struggled with some users who don’t want to use their real names, amongst other privacy issues. The network’s answer seems to be a separate ‘anonymous’ mobile app.

Facebook’s targeting to get even more specific

Facebook is set to launch ‘hyper local’ ads, with which advertisers can target users within an area as small as a mile. This could be useful for businesses that have, you know, actual locations that they want people to go to. Like in the olden days.

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Facebook opens its Audience network

Thanks to Facebook, you can now get rich the same way as Kim Kardashian. No, not like that. Get your mind out of the gutter. Facebook’s mobile ad network, named ‘Audience Network’, which helped fuel the success of the Kim Kardashian game and brought Shazam a 37% increase in ad revenue, is now open to all.

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Facebook and WhatsApp are, like, officially together

Facebook’s $19bn acquisition of WhatsApp is now official. The pair released a joint statement:

We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp.

All that remains is to change their relationship status.

Transfer money on Twitter

There must be something in the water – it’s not just Facebook that’s getting into the money transfer game. Twitter is going to enable users to transfer cash through tweets, as part of a deal with French bank Groupe BPCE. The feature is available regardless of your bank, and there’s no need to know the recipient’s details.

Snapchat ads are coming soon

Do you like Snapchat? Do you like advertisements? Well have we got news for you! Snapchat ads are on the way, according to CEO, Evan Spiegel. They’ll be optional to view, and focussed around the ‘stories’ section of the app:

We’re cutting through the new technology around ads to the core of it, which is telling a story.

In the same way that everything is ‘telling a story’ these days.

Dove, Snapchat and self-esteem

Unilever brand, Dove, has taken to Snapchat for ‘Self-Esteem Weekend’, sending out snaps on the theme of, errr, self-esteem, and asking for replies. The idea is inspired by the difficulty of having such conversations in public – Dove hopes that the campaign will promote at least a few important chats.

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Google+ adds polls

If you’ve wanted to ask your friends a question with up to five pre-ordained possible answers, but only have access to them through Google+, you’ve probably been pretty frustrated up until now. Breathe easy, kids, G+ has just added polls.

Celebs promote Wendy’s on Twitter

A set of stars including Alfonso Ribeiro (Carlton from The Fresh Prince of Bel Air) and ‘Stone Cold’ Steve Austin are helping American fast food chain, Wendy’s, with its promotion on social media. They’re all talking about barbecues, under the hashtag #BBQ4merica, which, from here in London, might just be the most American thing of all time.

 

 

 

Will post on social media for jeans

Denim brand, Cheap Monday, gave away 1,000 pairs of jeans last Friday, in exchange for social media posts. Cheap Monday? More like Cheap Friday! Pah! Sorry, never mind.

Gillette capitalises on #beardgate

First there was #bendgate, now #beardgate. The iPhone 6 is supposedly catching on beards, which led to the following reactive piece from Gillette:

 

Very nice. The real solution to #beardgate, though, is to be unable to grow a beard/afford an iPhone 6. At least that’s what I’m telling myself.

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An Apple a day – the healthier option for branded apps

by Paul Napier in News

Marketing Magazine recently published an article by me on the newest addition to iOS8 – HealthKit. They’ve been kind enough to let us reproduce it in full below:

New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insurance, to FMCG and travel, writes Paul Napier.

The new iOS8 is now available for users to download. As an iOS developer I have had several months to play around and come to understand the new features that come with this version of the operating system. As always with the new release of iOS, there are a suite of changes, some major and some minor.

One of the most exciting  additions to come out is HealthKit. So, what is it and how could it be used within your brand’s digital portfolio?

What is HealthKit?

HealthKit is the product of a two-year collaborative endeavour between Apple and Mayo Clinics, which services around 1.2 million patients every year. Their combined goal is to put iPhones and iPads at the centre of the self-health movement that has seen traction of the last few years.

At its core, HealthKit is a central hub/repository for gathering all the intelligence apps collect about a user’s fitness and health. Apps are able to upload their information about a user’s health and fitness activities into HealthKit, and in instances where users grant them permission, download this information and manipulate it to gather a better picture of the person currently signed into the app.

Users can see all their information at a glance, as it tracks their fitness activities such as running, walking and cycling from apps and associated wearable technology. Additionally, adapters such as glucometers, ECG devices, blood pressure monitors and even ultrasound have been created to give greater knowledge to users about their overall health, all of which can be stored in HealthKit and accessed by users through the simple interface.

In essence, HealthKit has removed the silo mentality that comes from having multiple apps for individual purposes, and encourages greater communication between health and fitness experts.

How can it help me?

At this stage, since the technology is in its infancy, it is difficult to predict where it could lead. The obvious beneficiaries of this technology, at least in the first instance, are companies such as Nike, Adidas and other fitness specialists or wearable producers. However, beyond the obvious, this technology opens an exciting avenue that could allow more diverse industries to begin working on a more intimate level with their customers:

Medical: There could be long-term benefits to the medical industry, which will have a huge database of reliable, or at least semi-reliable, information about people’s fitness and health. This information can be used to begin reviewing trends in health statistics against medical complications.

Healthcare: State medical facilities can build apps that can hook into a patient’s profile and read their medical data alongside health and fitness activities, giving the doctors and immediate understanding of the patients well-being prior to any medical appointment. Taking this even further, the patients activities could be tracked and the patient sent a notification when certain thresholds are reached, meaning that doctors can start to focus more on prevention rather than the cure.

Financial services: Insurance companies could look at the health and fitness of their customers to provide accurate quotes, or provide incentives to those who follow a healthy regime.

FMCG: Food and beverage companies could build apps that tracked users consumption and offered better nutritional options on food and beverages could be tracked against the user’s health needs, allergy requirements, blood sugar levels, fitness activities or goals.

Travel: Airlines could be made aware of any medical needs for passengers, or be alerted to dietary requirements, while encouraging their passengers with medical conditions to continue tracking throughout the journey to ensure the crew are alerted in the event of any pressing concern. Travel companies could track for potential changes in stress to enable bespoke packages to engage health focused customers.

Retail: Clothing and apparel companies could track clothing sizes using measurements given by the users then look at targeting them with the newest ranges in sizes that match the user’s statistics or intended goals.

This information on its own is but one facet of a potential medical breakthroughs in both the literal and mobile sense. We are seeing a swell in the information being gathered around individuals: location, behavioural, social, economic, psychological, physiological, etc. I recently wrote an article outlining the benefits of looking at implementing a social strategy within your mobile application, and with the advent of this new technology, never has there been a greater time to review this strategy.

The power of integrating social alongside this medical and fitness information could seem overwhelming, and it is most certainly not for every company. However, for those companies that have a legitimate reason to access this information, the potential options for improving user experience and engagement are greater than ever before.

On a final note, any idea should have a benefit for both sides, and provide information about the user back into HealthKit before drawing information in return. This way, HealthKit can provide ongoing advancements and the information you receive can become a more detailed and richer experience for both you and the user.

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