Here are all of the posts tagged ‘Facebook’.

We Are Social’s Tuesday Tune-Up #207

by Cat May in News

Facebook down

Something went wrong. Facebook failed and people had to talk to each other. Where were you when Facebook went down? Did you survive The Great Facebook Outage of 2015? Survivors shared their stories and memes via the hashtag#facebookdown

The story took over social media on Monday evening, except for on Facebook, which was down.


The moon went blood red during an eclipse, and many lousy photos were taken of the blurred red smudge in the sky. Those using the hashtag #SuperMoon or #SuperBloodMoon on Twitter received a little red blood moon emoji. Which was a better view of the lunar eclipse than most people got.


Our salty red neighbour

On Sunday, NASA was poised to make a big announcement about Mars, but held back their “major science finding”, probably to give the #SuperBloodMoon a bit of time in the err sun, …out of the sun. The news was embargoed until the live press conference on Monday at 11:30EDT. As #MarsAnnouncement trended, speculation ran rampant, from the discovery of life on Mars, to the announcement of a manned mission to the red planet. But today they revealed that they had discovered evidence of saltwater streams running over the red hills of our celestial neighbour. This is big news as flowing saltwater is one of the essential ingredients to generating and sustaining many forms of life. Some cynics wondered if NASA’s #MarsWater announcement was a tie in with Ridley Scott’s new film The Martian.

Bieber’s Snapchat rant

You can howl at the red moon (or the red planet), but just don’t yell at Justin Bieber. In a series of videos uploaded to his Snapchat, taken in the back of a limousine while being driven around Melbourne, The Bieb, The Biebster, The Biebmesiter General, J-Bieb… has asked fans to stop yelling and screaming at him as it’s not enjoyable for him. “I want to enjoy the moment like you’re enjoying the moment but I can’t really enjoy it if I’m not feeling there’s any respect given to me that moment. If you start screaming louder that’s not going to make me (want to) take a photo more,” Bieber continued. And no one enjoys having a horrible, repetitive noise stuck in their head all day.


The Government’s new Anti-Extremism Booklet, complete with ethically diverse photos of twenty year olds posing as teens, links environmental awareness and “alternative music” to radicalisation and terrorism. The helpful booklet includes a Case Study on a young girl named ‘Karen’ who fell victim to “the alternative music scene, student politics and left-wing activism”. Naturally the Internet, no slouch when it comes to snark, stepped up its game and along with sending the hashtag #FreeKaren into the top Twitter trends, they also released their own wry Case Studies on various Australian political figures. Good work, all.

Clean your tweets

Trevor Noah the next host of ‘The Daily Show’ has instructed staff to read all tweets by the show’s newly hired correspondents in order to avoid giving the Twitter Stasi any reason to tear them apart before  they even begin. “I said, ‘This is a good exercise,'” Noah told The New York Times. “‘You go through every single tweet and tell me what you think we should get rid of.'” Noah received a backlash from the outrage brigade online when the sourpusses scoured his Tweet history looking for a reason to get offended and upset. “I tried to grow as a human being,” he told the newspaper. “Someone goes, ‘Yeah, but you wrote this in 2009.’ I go, ‘well, thank God I didn’t write it in 2015.’ That to me is progress.”

Facebook drives increased investment in social

Investment in social media is going up – and there’s a clear indication of whose pocket it’s ending up in. eMarketer stated last week that social media ad spend is accelerating even faster than expected, now predicted to hit $25.1 billion in 2015, over a billion dollars more than it initially projected in April. It won’t be a surprise to many that Facebook is the company responsible for this growth – Facebook and Instagram’s ad business is expected to grow 42 percent y-o-y to $16.3 billion, or 65 percent of brands’ social media budgets in 2015. The platform continues to out-perform poor old Twitter, which is expected to pull in $2 billion in ad revenue (roughly 8 percent of total social budgets). While this is a 62 percent increase over Twitter’s 2014’s revenue, eMarketer had previously expected growth of 67 percent for the platform.

Facebook lures in TV spend with new ad products

Facebook wants a slice of the ever-lucrative TV advertising pie and what Facebook wants, it gets. The platform has created a series of ad products to appeal to those launching big budget integrated campaigns, which includes target-rating points (TRP) buying, using Neilsen to verify how well ads on Facebook perform in conjunction with their TV equivalent. Facebook’s Director of Ads Product Marketing, Graham Mudd, told Adweek:

TV ad campaigns supplemented by Facebook advertising provide an ideal combination for marketers to both reach large audiences and build their brands. Now we’re making it even easier to extend and augment TV campaigns through the introduction of TRP Buying, so advertisers can plan, buy and measure Facebook ads using the same guarantees and Nielsen verification they’re used to with TV.

Facebook will be hoping that the data proves the value of investment in the platform, perhaps over and above that of traditional channels. Other new ad products include allowing videos in its carousel ad unit, which up to now only featured photos.

Facebook brings 360-degree videos to News Feeds

Next up – Facebook! Yes, this week’s mashup has a theme, folks. This time the platform is dabbling in a bit of virtual reality, with the introduction of 360-degree videos. Fittingly, the first 360 vid was made by Disney and Lucasfilm to promote Star Wars: The Force Awakens, and brands like GoPro, Mountain Dew and Discovery are already lined up to try it out. Facebook coughed up $2 billion for VR company Oculus Rift last year, so expect more updates like this in the future.

Notes gets a revamp

Pinterest has recently launched… only kidding, it’s Facebook again! The platform’s Notes function, which allows you to write longer posts, has historically been pretty dull – so it’s had a revamp. Notes users can add a cover photo, caption and resize images, and format their text into headers, quotes or bullets. Facebook suggests that you might like to recap your summer vacation or update people with an important life event. I for one can’t wait to read long form versions of Sarah’s crazy holiday to Greece, Tom’s first birthday party and Laura and Steve’s fabulous Caribbean wedding.


Facebook updates Instant Articles

Facebook’s Instant Articles – which allows readers to consume news stories in-app rather than being redirected to an external site – was a controversial announcement last year, with publishers concerned about the level of control it would give Facebook. But it seems that the function is still very much on the platform’s agenda, with Facebook announcing plans to ramp up Instant Articles by expanding the number of users who can see them and the number of publishers that can create them. One of the function’s biggest fans is the Washington Post, which says it will start running every single one of its stories on Facebook via Instant Articles.

Instagram community hits 400,000,000

Facebook-owned (yep, we had to get it in there somewhere) Instagram has hit a massive 400 million users. It’s also getting more and more global, with 75 percent of its community living outside the US and, among the last 100 million to join, more than half live in Europe and Asia. Très bien.

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Twitter tests polls within tweets

The latest Twitter feature to be bubbling up to the social surface is polls. Perhaps in an attempt to keep up with the ever evolving Facebook and Instagram this new Twitter format has been sighted on staff and a few verified accounts so far but it is unconfirmed when or indeed if it will ever be fully rolled out. For the time being you can only pose two options for polls so that rules out ‘Will you be my boyfriend? Yes/No/Maybe’ for now. Damn.


Periscope creates its own version of a retweet using screenshots

A new version of Periscope has been released where users are now able to share screenshots of the streams they watch, creating the Periscope version of a retweet and making the whole experience a lot more social. It also makes everyone else watching that stream aware that a screenshot has been taken. The screenshot sharing aspect will help promotion of streams which currently appear as quite an uninspiring link in Twitter.

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Pinterest blows its developer sandbox wide open

Pinterest has announced that it is giving developers access to its APIs for building new apps and third-party integrations. Now anyone can start building away, they just need Pinterest’s approval before going public. That’s my ‘suet puddings for swingers serving suggestions’ app idea out the window then isn’t it. Since May, developers have submitted more than 5,000 ideas for apps and Pinterest has already been working with IFTT, Polyvore and Topshop to launch integrations. Polyvore has already reported that it has increased traffic from Pinterest by 35%, while the number of pins saved from the company has jumped tenfold.

Maggi presents Singapore’s first ‘social’ cookbook on Instagram

Nestlé Singapore with We Are Social has launched a new Instagram campaign in an attempt to engage a new generation of aspiring chefs, with an aim to put the fun back into cooking. The activity takes advantage of Instagram’s rising popularity in Singapore, with Maggi releasing two new recipes each month in line with their brand belief that ‘Happiness is Homemade’. Clicking on specific photo tags will direct users to the corresponding recipe page and also in the direction of their YouTube page for longer ‘how-to’ videos.


Tweet-powered sculpture raises awareness of gay blood donor restrictions

As part of the London Design Festival, a rainbow comprised of liquid has been created which is missing one vital colour: red. Users who tweet #PutRedBack will trigger a single drop of red liquid to fall into the empty part of the rainbow. The installation has been made to raise awareness of the restrictions on gay men donating blood in the UK and coincides with a petition started by charity Freedom To Donate that will lead to a government debate on current blood donation guidelines.


Twitter creates Popemoji for Pope’s US tour

Papal ferula? Check! Papal mitre? Check! Papal emoji? CHECK! It’s every modern pope’s prerogative to have their own emoji these days and that’s just what Pope Francis got from Twitter as he embarked on his US tour last week.

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With four different emoji attached to respective hashtags, users tweeted by their tens of thousands in anticipation of his arrival and according to Topsy, an hour after landing in Washington, there had been 42,000 tweets about his visit.


Of course some brands were quick to jump on this spike of social activity, especially those with legitimate ties; for instance Fiat, one of the official ‘Popemobile’ providers and papal bed supplier Loom & Leaf. Data also showed that many big brands stayed quiet with the majority of the top 300 brands on Twitter steering clear of the conversation.


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We Are Social’s Tuesday Tune-Up #206

by Amy Johnson in News

The benevolent Target troll, at it again

You may remember back in August, when a community management crusader posed as a Target rep, rising to the retailers defence as angry customers voiced their outraged at the decision to make their toy department gender neutral. Mike Melgaard has now lent his services to the Doritos Facebook page, following the FMCG brand’s move to support the LBGT community with a limited edition launch of rainbow coloured chips.

While Australia impatiently waits to find out whether the rainbow release will make it down-under (and gay marriage, for that matter), Mike has been shutting down bigots left, right, and centre, riling the community and spreading awareness of Doritos’ campaign and LBGT issues. As an increasing number of brands make moves to take on the big issues, we’re sure to see a continuing trend of online communities going to bat for them – hopefully the humour also ensues.

Until the next instalment of Facebook Vigilante

Mike Melgaard FTW


Selfie death toll surpasses that of shark attacks

The rise in smart-phone usage, and inception of the selfie stick, has taken the selfie mobile –  bringing with it an element of danger. Van Gogh surely never envisioned this when he started the trend with a humble set of oil paints in nineteen-dickety-two.

Selfie-related deaths have reportedly risen to 12 in 2015, with shark attack deaths at 8, and no reported figures yet as to the vending machine related death toll. Sadly this is not a piece in The Onion, it’s real news –actual figures could be even higher than this. Is the hunt for the perfect selfie provoking dangerous behaviour? Are we getting more stupid? Hard to say.

Unilever confirm that positive social media mentions drive sales

Shawn O’Neal, VP-Global People Data and Marketing Analytics at Unilever has announced that recent findings have proved that social media buzz does really drive sales. O’Neal has said that these were enough to convince Unilever’s senior leadership about social media. He must be buzzin’.


Facebook offer new reassurances about ad-views

Some brands have had the barefaced cheek to question whether Facebook users actually see the ads they pay to promote to them. What’s that? You’d like something back for your investment? Well, Facebook has come back with two answers to this troubling trend. The first is that it will be working with Moat, a digital-measurement company to check how often advertisements are seen and the second is that it will now be offering a premium buying choice with an option to only pay for an ad when the entire unit appears on the user’s screen. This no doubt comes in response to big hitters like Unilever, Kellogg’s and WPP pushing for better standards in this area: “Three seconds—and 50 percent of video online not listened to with sound—is ludicrous,” said WPP Chief, Martin Sorrell while speaking at Dmexo in Cologne Germany last week.

Facebook continues its wooing of journalists by introducing Signal

Signal is a new platform created by Facebook to help journalists find trending and emerging stories and content from Facebook and Instagram. The aim is to place Facebook at the heart of the news gathering process by giving journalists access to trends, photos and videos from Facebook. Facebook is striving to do the same thing it does everyday… TRY TO TAKE OVER THE WORLD (become a number one source for news, without users even having to leave the site).

Signal appears to have taken some look and function inspiration from applications like Tweetdeck
Signal appears to have taken some look and function inspiration from applications like Tweetdeck

Facebook At Work is coming

Facebook’s internal collaboration tool for companies, Facebook At Work, is coming to the end of its closed beta testing period and is likely to be launched by the end of this year. The interoffice networking product is exactly the same as regular Facebook but intended for communicating at work between colleagues *pokes Colin in Finance*. It is already being tested by 100 companies and has been in use at Facebook HQ for years. Once Facebook At Work is fully live, it will be in direct competition with Slack and Microsoft’s Yammer, with one of its main advantages being that of course, everyone (even nans now, amirite?!) already knows how to use Facebook.


The world keenly awaits details of Facebook’s new ‘dislike’ button

Following Mark Zuckerberg announcing last week that Facebook is working on a ‘dislike’ button, the digital advertising world has begun guessing with gusto as to how it might actually work when it finally comes to fruition. Our Global MD, Robin Grant said:

Mark Zuckerberg has been explicit that he doesn’t want Facebook to turn into a platform for voting on posts, so a ‘dislike’ button may not appear on every post. It seems to be primarily intended for people to express empathy for a ‘sad’ post where a ‘like’ would not be not appropriate – it’s too early to see how it’ll impact brands’ use of the platform.

Twitter works with payment startup Stripe to open up ‘Buy’ buttons to all

Stripe is a San Francisco based startup who has just introduced a new product called Relay which allows retailers to sell their products within third-party apps that use Stripe, including Twitter. Although Stripe has supported Twitter’s ‘Buy’ buttons since they began to roll out last year, as of last Monday the option is now open to anyone. So on that note, I’ve got one dignity going very, VERY cheap if anyone wants it?

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No takers? Well if buying on Twitter doesn’t float your boat, how about donating to your favourite political candidate? Twitter has partnered with Square Inc., a mobile payment company to enable candidates to collect donations through tweets. It hasn’t hit the Australian political circuit yet but I’m sure that when it does, hopefully they won’t make a pig’s mouth of it! Sorry, pig’s ear I meant, ear.

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Snapchat introduces its first in-app purchase & new lenses feature

Up until now Snapchat has only been making money from selling ads. That’s all changed as it has now introduced an option where people can buy three extra Replays of Snaps they’ve already watched for $0.99.


It’s has also introduced lenses which can alter selfies using facial recognition software to make them vomit rainbows (among other things) – stop press! The company has said they’ll remove and add one lense every day to keep the crazy snap chat kids coming back for more (and hopefully replaying them)!

Snapchat - Vom the rainbow
Snapchat – Vom the rainbow

Pinterest celebrates 100,000,000 monthly active Pinners

Since its birth in 2010, Pinterest has fast become the must visit platform for creativity and has now reached a milestone of 100,000,000 monthly active users. From Swiss beekeepers, to Canadian Landscapers and all – the mummies planning a new eco-nursery for their darling little Horatios – in-between, it can’t be said its user bank isn’t varied.

Coca-Cola become first brand to have its own emoji

Twitter has capitalised on the huge emoji trend right now by creating a custom one which appears when people tweet the hashtag #ShareACoke. Coca-Cola has also brought Vine stars like Ethan Dolan, his brother Grayson and Hayes Grier to spread the new emoji love to users. Twitter’s senior director of brand strategy Ross Hoffman said the social network chose Coca-Cola to test with as it was a “perfect opportunity to work with a nimble and smart marketer to make this happen”.

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Nescafé ditches traditional websites for Tumblr

Hats off to Nescafé! Already Nestlé’s top-performing brand on social media, it’s now made the decision to move both its global and local sites to micro-blogging site Tumblr. Regarding the move aimed at Millennial consumers using tablets and mobile phones, Michael Chrisment, Global Head Of Integrated Marketing has said: “A key point is accessibility. In this world mobile goes first, and really the website is truly optimised for mobile smart phones and tablets”. Nescafé claim the move will make it easier to integrate user-generated content. At this stage, I’m not sure whether that includes this jittery blog post written after my perfectly balanced, nothing to worry about, five coffees for lunch.

Nutella jar personalisation campaign goes s&!t

When Nutella launched a campaign letting users personalise their own labels, did they think it would end up panning out like this? Probably. They asked users to share their labels on social media using the hashtag #mynutella and share their labels on social media using #mynutella they did. Here are some of our favourites:




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We Are Social’s Wednesday Wrap-Up #204

by Cat May in News

Google is G

It’s been 17 years since a little search page on a desktop PC launched and over the years it’s evolved into the Google we know and love today. To mark this evolution, Google has debuted a new colourful G logo to replace the little blue ‘g’ icon that previously appeared in various of its products.

Instagram Direct gets an update

Ever seen a photo on Instagram and wished for an easier way to share it with your friends privately? Well, Instagram has just made it a whole lot easier to send Direct Messages by placing a little arrow beneath all pictures in your feed so your always just a few taps away from private sharing. They’ve also added threaded messages making it easier to follow conversations on the platform as well as larger than life emojis (their words) to jazz up your chats. 

Facebook sets new 1 billion logged in user record

It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Screen Shot 2015-09-01 at 14.26.25 Facebook introduces personal assistant ‘M’

Siri and Cortana better watch out, as Facebook has announced it’s acquiring the skills of MI6’s head, ‘M’ to help out with users’ day to day tasks. A bit of a down-step for the first lady of espionage but it can’t all be go go go, right? Only joking of course, but ‘M’ is the name of Facebook’s new personal assistant service, which will be a hybrid of human and computer assistance. ‘M’ is predicted to be able to help with gift buying, holiday booking and much much more. This news is exciting for brands (less so for other Chat Apps), but our own Marketing Director, Tom Ollerton has a reservation, telling Marketing Week: “I imagine there will be sponsorship opportunities for certain categories or locations, but Facebook will need to be careful not to lose the authenticity of any recommendations,”. Now when do we get our exploding pen?

Facebook add ‘Donate Now’ buttons for nonprofits

In a move to benefit charities and nonprofit organisations, Facebook has made a ‘Donate Now’ button available for pages and link ads. It is well known that Facebook is often now used for online giving, the new addition also furthers Facebook’s case to marketers that its pages can drive conversions. Charity win, Facebook WIN.

Instagram stops being so square

Did you know, one in five Instagram photos is currently uploaded with… I’m not sure I can even bear to type it… white space around it?! Luckily Instagram has taken steps to fix this terrible plague that has gripped the planet by now allowing photos and videos to be uploaded which AREN’T square. You have read correctly, non-square images and videos are now allowed on Instagram. Great news for giraffes! This brings pros and cons with it as brands will now more easily be able to incorporate Instagram into their campaigns but with horizontal space also brings fear of banner ads clogging up users feeds. Brands such as Victoria’s Secret and NBC’s Saturday Night Live have already tested the feature which enables more cinematic widescreen content.


Make music videos with your photos using Facebook Moments

Facebook Moments, an app designed to ease photo sharing among friends, has released a new update which lets you create montages of your favourite pictures from Facebook set to music, and share the video back to Facebook again. Now if only you could pick ‘We’re On The Road To Nowhere’ by Talking Heads, I think it would go well with my recent birthday snaps. Moments is an app created by Facebook’s Creative Labs initiative and the new music video addition should hopefully entice uninitiated users to try it out.

Twitter is up to something and Taylor knows the secret

It looks like Twitter is about to up its photo and video editing offering after Taylor Swift, Pharrell and Big Sean all posted some new ‘funky’ (look at me, talking like a mum!) images and videos up during the recent MTV VMAs. It seems that users should soon be able to add a little more creativity to their Twitter images, yes that’s right, even YOU could be able to overlay zebras AND giraffes onto your posts (second giraffe mention of the day).

SlideShare rebranded as LinkedIn SlideShare, new clipping functionality

Three years after acquisition, SlideShare has made it official and changed its name to LinkedIn SlideShare. Along with this, it has a new ‘clipping’ option which means you can save your favourite slides from presentations and also group the slides together a la Pinterest for later perusal and inspiration.

LinkedIn revamps its messages by adding gif and emoji capabilities

In a bid to encourage people to use LinkedIn more for messaging, it has introduced what all people want when contacting potential future employees, gifs and emojis. LinkedIn has hinted that there may be further messaging updates coming, including voice and video features or perhaps debriefings post meetings but this is as of yet unconfirmed.

Snapchat creates ‘Back To School’ channel, helping marketers target 13-24s

Snapchat’s Back To School channel has been created for users to upload their experiences of returning to school and college. It also tackles a previous advertiser gripe which is that despite its famously high advertising costs, Snapchat offers little in way of guaranteed user targeting, similar to television. This makes the Back To School feed a brand sweet spot for those wishing to target the 13-24 year old audience and it has subsequently seen Pink, Coca-Cola and the movie “The Visit” all taking this rare opportunity.

Snapchat is charging brands for video ads viewed for less than a second

Not all brands are loving Snapchat it seems, as it has been revealed that it is charging advertisers 2 cents per video view, even when the views are zero seconds long. Snapchat has purported advertising benefits such as vertical video content only (which means users don’t have to rotate their phones to view) and also the fact that the videos take up the entire screen, meaning users can’t look at anything else simultaneously. I would also like to argue that zero seconds of video can stay with you *coughs* lemon party *coughs*.

Target encourages fans to Share The Force

In a partnership with Lucasfilm, Target is encouraging Star Wars fans to upload their favourite memories, be it light sabre fights, Chewbacca impression or good old-fashion Princess Leia sex fantasy (joke – DEFINITELY DON’T DO THAT). Users can upload their photos and videos from Facebook and Instagram to receive galactic coordinates as to where their memories will then be housed. This is all leading towards the hotly-anticipated December release.

Reynolds rides #FoodPorn hashtag with interactive cookbook

If you imagine Nigella’s Instagram feed as a food porn image hub, then Reynolds’ new Instagram cookbook is a multi-screened XXX back-street food porn cinema. The brand has created whole tables of interactive food on Instagram which lead to sub accounts with instructions on how to make the lovely-jubbly grub.


What you need to know about the VMAs and also totally useless fun stuff

If the world thought they could get away with not see Miley’s nipple or Kanye announcing a presidential campaign in 2020 during MTV’s VMAs, they were wrong. With 26% of the 16.5 million tweets being positive, it seemed that the public even… liked it? But maybe that was just them enjoying Bieber crying. MTV also inserted a Moonman emoji into every tweet using the hashtag #VMAs or #VMA which people seemed to enjoy.


M-Twerk-V Awards

Vine was crowned the winning content platform during the ceremony with the most social interactions of all social networks, and with content such as Kanye pretending to be asleep, we’re not surprised (read: we are very surprised as to how this has happened).

Finally, 24 advertisers also signed up to sponsor what MTV called, the ‘Millennial Super Bowl’, feeding their content to users where the most conversations around the event were taking place, Twitter and Snapchat. This was mainly via real-time tweets, ads and, for the first time, branded Periscopes.

38 new emoji submitted for consideration

Exciting news for emoji fans as the Unicode Consortium has released 38 new emoji that it’s considering for next summer’s Unicode 9 release. Highlights among them are an avocado, bacon, a selfie and a dancing man for the long-suffering singleton, dancing woman. Let’s hope there’s a giraffe also included!

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We Are Social’s Tuesday Tune-Up #200

by Cat May in Uncategorized

Australian reality TV <3 Twitter

While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.

Facebook adds Buy and Sell

Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.

Abbott tweets and regrets

We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.

Facebook releases Q2 figures

Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.

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Facebook tests profile tags

Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:

Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.

Instagram ad sales to reach $2bn by 2017

Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.

Twitter releases Q2 data

Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:

In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.

Snapchat continues to update Discover

Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.

The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.

Google ends YouTube and G+ integration

Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Yahoo acquires social shopping site Polyvore

Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.

Talenti’s ‘Flavorize Me’ campaign

Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.


Coca Cola measures happiness of Londoners

This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.

Topshop removes mannequin due to Facebook complaints

An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.

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We Are Social’s Tuesday Tune-Up #198

by Cristina Forlani

Star Wars mobile app: May the force…

I can’t even. Srsly.

If the upcoming release of Star Wars: Episode VII The Force Awakens is the reason why you live, don’t miss the new mobile app released by Disney Interactive and Lucasfilm to give fans an outlet for keeping up with the latest franchise news and fellow fans.

It has anything you want, and much more: fan community, social updates, GIFs, special content, breaking news, special events, augmented reality, countdown to the release date, and even a Star Wars-themed weather experience. Download it* for free on the (US) iTunes App Store and Google Play, then take and share a Star Wars selfie as Jedi, Princess Leia, Han Solo’s carbon freeze, and more.


* Disclaimer: Your productivity will drop dramatically.

Facebook Messenger testing Moneypenny to help you find and buy products

Facebook Messenger is getting its own virtual digital assistant code-named Moneypenny, which will allow users to ask real people for help researching and ordering products and services, among other tasks. It’s in internal testing at the moment, but it makes sense in the context of what Facebook announced during Mark Zuckerberg’s latest keynote about allowing users to interact with businesses via Messenger, placing orders and getting updates on them all in the same place. Keep us posted, Mark. Thanks.

Instagram stats on organic performance 

Locowise recently analysed 2,500 Instagram profiles and their organic growth and engagement results in the month of May. Here what you need to know:

  • Organic follower growth averaged 1.5%, compared with 0.2% for Facebook.
  • Brands averaged 2.41 posts per day. The largest profiles are the most active posting just over 6 posts per day.
  • 91.8% of all posts were photos.
  • Only 8.2% of posts were videos, but they accounted for 11.6% of all comments.
  • #nofilter still rules with the most popular filter being “normal”
  • Organic engagement per post was 2.6% of the total audience, versus 0.5% for Facebook.
  • Photos engage 2.7% of the total audience, while that number drops to 1.5% for videos.
  • 97.2% of all engagements were <3 (hearts)


Snapchat focuses on media content

Snapchat updated its iOS app – and is updating the Android one in the near future – with a redesigned Stories screen to put a bigger emphasis on media content. A very prominent shortcut to Discover partners is now positioned beneath your stories and above those from your friends. Same thing for the Live section, which has also been moved up to this spot, above the Recent updates from your friends.

Google indexing nearly five times more tweets than it was
After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed.

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Facebook changes its CPC ads
Facebook has made what could be a very significant change to its cost-per-click ads and will now only register ‘link clicks’, meaning clicks that do one of the following: link to another site, contain a call-to-action (e.g. shop now), install an app, link to Facebook canvas apps or watch a video on another site. The move is expected to have a big impact on advertisers. CPC ads will be more expensive (say 16 cents vs. 5 cents) but more valuable and directly linked to commerce. We might well expect to see Facebook ad spend increase, as advertisers can measure their ads more directly with the likes of Google.

Facebook adds ‘See First’ News Feed feature
Facebook has added a new set of News Feed preferences, initially for iPhone and iPad users in the USA, including a feature named ‘See First’. Users can now choose friends or pages that they consider particularly important and add them to a list, meaning that their content will always show up, sort of like the opposite of ‘unfollow’. It’s likely to have an impact for brands, who have seen reach drop hugely over the past year or so among those who like their pages; if a brand isn’t added to ‘See First’, its posts may appear even lower in users’ News Feeds.

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Vine adds ‘Suggested Viners’ and 720p posts
The latest version of the Vine app comes with two updates: ‘Suggested Viners’, which lets users find high-quality content publishers, chosen by the network, and the ability to post in HD.

Meerkat unveils Cameo
Meerkat has added a new feature called Cameo, which allows one broadcaster to invite another to take over a stream for up to 60 seconds. Expect to see celeb cameos in branded content.



Google removes G+ posts from Knowledge Card Graphs
Google is removing Google+ posts from Knowledge Card Graphs in search results. The photo below shows what the cards used to look like; now it’s the same, just without the stuff in the red square.


Amazon blocks certain reviewers due to social interactions
Amazon has been monitoring social media and subsequently banning users who have been interacting with authors from leaving book reviews on the Amazon site, in case they are ‘friends’ rather than impartial reviewers. It has since been accused of ‘Big Brother’ style tactics in a petition.

MoveOn wants supporters to donate their social profiles
Progessive political giant, MoveOn, is asking its followers to donate their social profiles to allow the company to post messages from them. Benjamin O’Keefe, social and cultural producer for MoveOn said that the move was an opportunity for donation in an non-financial sense:

This is a different way for people to donate in a way that really matters. It’s great when people can chip in and donate money, but not everyone can.

Coca-Cola teaches Twitter users about their names
Coca-Cola has created a tweet-powered billboard in Times Square, NYC, asking users to tweet their name with the hashtag #CokeMyName for the chance to learn facts about it. Sorry to any Laurens reading, we’ve kind of ruined the surprise.


first direct and We Are Social launch ‘no, thank YOU’
first direct and We Are Social created a campaign to show the bank’s customers just how much it cares. Rather than just replying to messages saying ‘thank you’, the bank went one step further. Here’s an example:

Discovery uses Meerkat during Shark Week
Are you ready for a tenuous attempt to shoehorn a link between meerkats the animals and Meerkat the live streaming service? Good, here goes.

Sharks and meerkats aren’t natural allies. However, Discovery has been using the live streaming service, Meerkat, to post live camera streams of the aquatic creatures during Shark Week.

See? Tenuous. Here’s a picture.

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Brands get their teeth into shark week
Discovery wasn’t the only brand posting about Shark Week. A load of them were at it.

Brands heart emojis

Last week saw #NewMeaningsForEmojis trending on Twitter. Did brands get involved? You bet. You ruddy bet.

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