Here are all of the posts tagged ‘Facebook’.
Tourism Australia’s VR experience DOESN’T include Chris Hemsworth
Yes, this is sad news. But the campaign itself is still great. Tourism Australia has just launched their new campaign embracing the latest in virtual reality and 360-degree mobile technology. 17 video content pieces focusing on Australia’s aquatic and coastal experiences have been created in an attempt to attract international visitors to Australia. Check them out on YouTube: click on the video and drag it around to see all the different viewpoints.
Alongside VR, the campaign also includes a TV spot with Aussie actor and TA ambassador Chris Hemsworth launched yesterday in New York (and shared more than 35,000 times on Facebook only in less than 24 hours), a refresh of the brand’s print and digital assets, a 116 page supplement with publication Australian Traveller, social media, and a heap of user-generated content.
Nike targets millennial women in new YouTube series
As part of the wider ‘Better for it‘ campaign, Nike has just announced an original YouTube series designed to appeal to young female consumers, tapping into the twin trends of fitness selfies, and engaging with YouTube celebs. The eight-episode series called Margot vs Lily will follow Lily, the fitness-obsessed YouTube celebrity, and her “exercise allergic” sister, Margot. Does it resonate with you too? The series will air on Nike Women’s YouTube channel weekly from the beginning of February, with Nike+ members given early access to the shows. Watch the trailer:
A Real Talk with Barbie
Model and social influencer Barbie Ferreira has teamed up with American Eagle‘s lingerie line Aerie for their Photoshop-free campaign #AerieREAL, in the new YouTube video “Real Talk With Barbie”. All of the images have celebrated women with varying physiques, without any digital manipulation, since the campaign debuted. Last year, Emma Roberts starred in the ads. “Not being retouched in the images is something that’s very important to me,” Ferreira says in the short video. “People knowing that that’s what I look like without anyone’s perception of what my body needs to look like.” Lots of support has been shared on social media, and according to Business Insider, the #aerieREAL campaign has helped the retailer’s recent quarter sales jump 21%.
Facebook launches Sports Stadium
Facebook has launched a new feature similar to Twitter Moments but purely for sports. Users will be able to find out the latest on their favourite game simply by searching for it within the app. They’ll see a live feed from that game, what friends are saying about the match, along with stats and commentary from experts. It’s centred around the NFL right now and only available in the U.S but I’m sure they’ll be covering the fly fishing championships soon.
New Snapchat features uncovered within current app’s code
Some very clever code crackers have spotted new features within Snapchat’s current app code which may indicate that it’s planning to roll out audio/video calling and stickers, which would make it more of a competitor to the likes of Facebook Messenger and WhatsApp.
Pinterest to start video advertising
Pinterest has announced its intention to branch out into video advertising to bring it in line with the likes of Twitter and Facebook. The strategy at this stage is to get users used to seeing video on Pinterest organically so the behaviour is formed and then to monetise it by promoting content which Pinterest is most associated with e.g. ‘how-to create 57 different styles of hat with just one shoebox’ etc.
Barneys publishes Instagram lookbook for Paris Fashion Week
As part of Paris Men’s Fashion Week, Barneys New York partnered with artist Doug Abraham and published “Seeing Stars”, which is an Instagram-only look book that gave users a unique opportunity to shop a Givenchy menswear collection. A slight departure from the usual Barneys Instagram content, which mainly consists of quite tame product shots, the collection shows a series of male models bound with tape and rope looking a bit sad but also confusingly sexy.
SEEING STARS / Givenchy Spring 2016. A @barneysman lookbook collaboration with @bessnyc4. Click the link in our bio to shop the full collection. A photo posted by Barneys New York (@barneysman) on
Marketers flock to Instagram
Facebook and Twitter are the top social networks currently used by marketers (84.7% and 65.8% of companies respectively) but Instagram will replace Twitter in the next two years according to a new report.
Already used by 32.3% of marketers, it is projected to increase to 48.8% in 2016 before overtaking Twitter in 2017, by when 70.7% of companies will be using it for marketing purposes. Very impressive considering how recently Instagram opened their platform for advertising. And as early reports suggest that Instagram’s product performs on par or better than Facebook, the future is looking very bright for Facebook’s attractive sister platform.
Facebook tests live video streaming
With Periscope being very much the poster child of the live social video trend, Facebook has predictably swooped in to claim its own piece of the action by beginning to test Live Video with a small percentage of iPhone users in the US. They will be able to share live streamed video content with their friends, during which users will see the number of live viewers, the names of friends who are tuning in as well as real-time comments (aka Periscope).
No sleep for brand customer services as Facebook add new tools
Facebook has introduced even more tools to assist marketers with customer service. According to Facebook, messages to pages run by businesses have doubled in the past year. Pages will be able to set their own responsiveness times to manage customer expectations but also set themselves to ‘away’ outside of business hours or when they need a big toilet for instance. Customer service personnel will also be able to leave notes on users’ messages, like: “a-hole alert!” but probably more professional.
Twitter is testing non-chronological timelines
Twitter has begun testing non-chronological timelines to an initial reaction of confusion. A Twitter spokesperson has said: “This is an experiment. We’re continuing to explore ways to surface the best content for people using Twitter.”
Twitter extends ads to logged-out users
Although 307 million people log in to Twitter monthly to check their updates, 500 million people visit who aren’t logged in. Until now, Twitter hasn’t been able to make any money from these logged-out users – that is until now. The platform has just started testing ads on people who aren’t logged in, who mainly come to the site through Google searches, e-mail links or tweets embedded on third-party sites.
Twitter changes image format
Twitter has made an update that means the end of unfortunate image crops when uploading your photo updates. Now photos will be uploaded in the size they were intended and this comes as part of its mission to move away from being a text-based service.
Pinterest acquisitions boost e-commerce and image recognition
Pinterest’s acquisitions rise to nine following an announcement that they’ve bought Pext and The Hunt. The former is a a meme generator, the latter helps users find fashion items by posting an image of it for The Hunt’s community to locate faster than a bunch of Beliebers can find Justin’s latest Instagram crush.
Whisper doubles its audience in six months
Anonymous social platform Whisper has reported that it now has 20 million monthly users, which is twice as many as it had in May. It cannot be denied that the closure of rival app Secret may have something to do with this; where else is one meant to air their filthy Gandalf fantasies? It has also been pulling in some top advertisers with Coca-Cola and Disney/Pixar using the platform.
Mobile messaging apps used by 1.4 billion worldwide
eMarketer has released its first ever worldwide forecast for mobile messaging apps and the number of users is rapidly growing. More than 1.4 billion consumers will use mobile messaging apps this year according to the report – that’s a massive 31.6% increase on last year. eMarketer’s money is on the trend continuing; it predicts that by 2018, the number of chat app users worldwide will reach 2 billion – that’s 80% of smartphone users… which is heaps.
OMG! One Direction in emoji form
We’ve all tweeted something and thought ‘This could’ve been better conveyed with a Harry Styles emoji’, right? Well now you can tweet the face of any of the 1D dreamboats with a simple hashtag. Take your pick from the hashtags below. One of which may not be quite as it seems…
Rainbow vomit has a price
Have you ever dreamt of having something that money can’t buy? Something, for example, such as magical rainbow vomit? Well your dreams might just be coming true as rainbow chunder is now for sale and it could be yours for the princely sum of $1.49. While this sales pitch might sound convincing, anyone who has been on Snapchat in the last month or so will know that the almighty Snapchat rainbow vomit lens was once free. A free distraction for students (and We Are Social employees) everywhere. A free costume inspiration for Halloween parties. A free gift to the world. But sadly the best things in life are no longer free and Snapchat has opened up the Lens Store for all to try (and buy).
Tumblr gets instant messaging
Tumblr has granted its users the most requested feature to date – instant messaging. Before this, the only way they could communicate was reblogging with comments or by using Fan Mail and that wasn’t the most popular. Now, they’ve opted for a viral launch with only 1,500 people getting access for now but if they message you, you’ll then have it. Keep an eye out for that message!
Pinterest introduces visual search tool
While we all wish our homes looked like a Pinterest board, the reality is often quite different. To help you get a little bit closer to achieving that dream, Pinterest has introduced a search tool which means users can highlight something within a pin and get taken to that exact product. So highlight away and start hoping that everything is affordable.
Facebook’s first virtual reality ads revealed
Last week we talked about virtual reality being kind of a big deal and oh how we were right. Facebook has now entered the fold big time, with its first virtual reality-style video ads. This follows on from the roll out of its video creation tool in September, where brands could post 360-degree clips organically to their pages. In order to attract more brands to use the 360 vids (and therefore, make more $$$), Facebook has created a dedicated site to help get the low-down on creating 360-degree videos. You can see all of the ads from the brands who used the new format here, including Mondelez’s Ritz with a wonderful 360-degree holiday party and a tour of the “the most magical place on Earth” from Walt Disney World.
Snapchat reaches 6billion daily views
Snapchat is quickly growing to become the preferred social media platform of teenagers around the world, and it’s well on its way to social media dominance. Snapchat has now reached six billion daily views, which is triple the traffic it was getting in May 2015. In comparison, Facebook records 8 billion daily views, twice as many as they were recording in April 2015. Facebook’s video views, however, are across desktop AND mobile, so it’s pretty impressive that Snapchat is pulling in these kind of numbers solely on mobile.
Snapchat has, without a doubt, shaken up the way in which audiences are consuming content and what they are expecting from their content. The ephemeral nature of Snapchat content is what makes it so appealing, but it also makes it difficult to justify pouring big bucks into a video that is only going to be viewable for 24 hours. Similarly, Snapchat videos are viewed almost exclusively in portrait, an intentional decision by CEO Evan Spiegel, and they have a maximum length of 10 seconds.
eMarketer has predicted a 42% increase in digital video revenues this year (taking it to a whopping $7.5billion in the US alone), and with Snapchat becoming one of the big, if not the biggest, player in the sector, it looks like the game has well and truly been changed.
Facebook launches Music Stories
With the latest iOS app update, Facebook has integrated Music Stories into our Newsfeeds. Pulling in streams from Spotify and Apple Music users can sample 30 second clips of songs and albums without having to leave the app, with the end goal being for all users to be able to share entire playlists. Users don’t need to be subscribed to either service to be able to access the tunes, and there are capabilities to save favourite songs or purchase them directly from the iTunes store. With 900 million mobile users on Facebook every day, this is a definite win for the streaming industry. Unfortunately, it does mean that there is a chance you will be seeing significantly more of this guy…
Twitter shares the love
The stars are going out. Twitter has revamped the way users share positive sentiment towards one another, replacing the action of ‘favouriting’ a tweet with a star with ‘liking’ it with a little heart. The reason for the change, according to Product Manage Akarshan Kumar, is down to semantics:
“You might like a lot of things, but not everything can be your favourite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
With ‘likes’ already being used with great successes on Facebook and Pinterest, it’s pretty likely that this change will be a good thing for Twitter. The mechanic of liking will be exactly the same, the only real difference is the change of icon.
Finland immortalises National Pride in… Emojis?
Yep! That’s correct. The Finnish tourist board has just released a series of national emojis that they believe celebrate Finland and “reveal the weirdnesses and the strengths of the country and its people”.
Three of the eventual thirty have been released so far: a sauna, a headbanging rocker and a Nokia 3310. Guess that means the Finnish are hot, like to party, and are unbreakable.
Fortunately for Tourism Australia, we already have our national emoji:
YouTube moves into Virtual Reality
Say whaaaat? YouTube’s Android app now supports VR video, giving users realistic 360 degree perspectives of videos. To view, users simply have to get up a virtural reality app, enable VR mode and place their phone in Alphabet Inc’s “Cardboard” device. At the moment there are only a few VR compatible videos online, but the catalogue is slowly expanding as more and more people and companies experiment with the format – including the Hunger Games movies. A very exciting leap forward for technology – really exciting to see where this works and how it will change the way we currently consume media.
Facebook is dabbling in a ‘teleportation’ station set to launch by 2025
Well, kind of. Don’t go adding “Beam Me Up Siri” to your voice command centre just yet. After Facebook acquired Occulus Rift, they got straight to work on creating the technology to making a believable virtual world. The technology for beautiful virtual worlds already well and truly exists (hello Call of Duty), but making it believable is the struggle. Facebook is working on touch controllers that will trick your senses into believing that the virtual world you’re seeing is real. The aim is, according to Facebook CTO Mike Schroepfer, to: “build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries”.
This kind of tech would allow users to ‘meet up’ in online communities, for example coffee shops, and interact, as if they were doing so in real time. So not teleportation per se, but simulated teleportation. Brain me up, Siri!
You can now buy your fantasy Pinterest life
Similar to the buyable pins that were released a few months ago, Pinterest has just released Pinterest Shop, a marketplace of curated items picked by Pinterest editors and available for purchase. At the moment it is only on the mobile platform, but there are plans to expand it into desktop as well. Weddings throughout the world just got considerably more elaborate and photogenic.
ICYMI: Telstra 2015 Australian Digital Summit
Yesterday the Telstra 2015 Australian Digital Summit took place in Sydney to ‘help Australian businesses capitalise on the move to digital’ with the theme ‘there’s no going back’. It featured many interesting panels and high-caliber speakers from all around the world. Robert Scoble talked about the latest innovations from around the world; Rob Tarkoff, President and CEO at Lithium, talked about innovative ways to delight customers and win loyalty; Brian Solis talked about how brands are defined by those who experience it, and how technology impacts business and our lives – did you know we look at our phone 1,500 times per week, for 177 minutes per day? He also said something we particularly liked. Go Brian!
— Nico Adams (@nicoadams) October 26, 2015
How Australian & New Zealand marketing executives view the future
Marketing executives in Australia and New Zealand believe that the structure and design of their function will need to change to meet the future needs of their enterprises – but they appear to feel less strongly about the subject than their counterparts elsewhere. That was one of the major findings of a global study by The Economist Intelligence Unit sponsored by Marketo, based on a survey of 660 high-level marketing executives asked to consider the future of their professions. Among the main findings:
- ANZ marketers are aware of the need to overhaul their organisation but feel it less acutely than marketers in many other regions
- The marketing function’s role as a revenue driver will grow substantially as it assumes responsibility for the customer experience
- Customer acquisition will present a major challenge for ANZ organisations but they are investing heavily in marketing initiatives and as a result are confident they will rise to meet the challenge
- ANZ marketers believe that real-time mobile personalised transactions will shape the future of the marketing function
Have a look at the full report here.
Sumo Salad, Contiki, Model Co. and others to raise awareness on Equal Pay Day
Did you know? In Australia, pay gap between men and women sits at 18.6%. Shame on you, ‘Straya. Why is it particularly relevant today? Because this is the day Australian women will stop getting paid for the year as a result of the gender pay gap. From this day forward, “women will work the next 65 days FOR FREE, while their male counterparts continue to earn a salary“. How crazy is that?! The conversation on Twitter is on fire, and many brands are offering a 18% discount on their products.
Today is Cosmo’s #EqualPay Day. Because on October 27 women effectively stop getting paid until the end of the year compared to men, we’re offering chicks 18% off at heaps of awesome retailers for one day only. Find out how to claim yours by heading to our website. A photo posted by Cosmopolitan Australia (@cosmoaustralia) on
Boomerang is here, and we all love it
Instagram launched Boomerang last week, a new standalone video app that takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Brands are already using it to drive engagement, and users are going crazy about it too, with almost 160,000 short videos posted in just a few days.
Facebook comes top of the class for Social Ad Effectiveness
eMarketer has released a catchily named new report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” where executives were asked to rate different social platforms in terms of their paid advertising effectiveness. The results left Facebook with a healthy report to take back to its parents this half term, with a B+ for ROI and the only A in the class (made up of Twitter, LinkedIn, Instagram, Pinterest and Snapchat) for its targeting capabilites. Snapchat was commended for its creative capabilities but as a relative newbie to advertising came bottom of the class with some of the lowest scores in the categories judged. ‘Good effort’ Snapchat.
Companies using Instagram set to double next year
It has been reported that 88.2% of US companies use at least one of the major social platforms indicating they are almost at saturation point. Despite this marketers are now rapidly embracing Instagram which is reported to be one of the only major social networks which will continue to show significant growth over the next two years according to the latest eMarketer forecast. Currently 32.3% of US companies with over 100 employees use Instagram for marketing activities but this will increase to 70.7% by 2017, overtaking Twitter for the first time.
Facebook improves search features
Three major improvements have been made to Facebook’s search capabilities. The first is that it will now offer personalised search suggestions, secondly you can search through publicly shared posts by strangers or your friends and finally you can search for what people are saying about specific topics and viral posts. Facebook will also highlight topics which are currently popular so you can keep up to speed with real-time news.
Facebook: “Unleash the Instant Articles!”
Thousands of Instant Articles were released onto Facebook for iPhone users last week. The rollout comes after it launched with just a few select publishers but now the number has increased to include people like USA Today, The Daily Mail and Cosmopolitan among others. Instant articles are fast-loading, image heavy and housed within Facebook, promising a richer reading experience than regular mobile web articles. You’ll know when you’re seeing an Instant Article as it’ll be marked with a lightning bolt as seen below. Many publishers are keen to get involved despite concerns within the industry that they’ll lose control to Facebook over content. Some of these concerns were alleviated when Facebook said the publishers could keep all of the advertising revenue sold within their Instant Articles in exchange for the soul of their editor’s first born child. Seems reasonable.
Twitter Polls are rolled out
This month sees the official launch of Twitter polls, where users can now pose questions with two options for answers e.g. ‘Do you like lamp? a) Yes I Like Lamp b) No I Do Not Like Lamp’. It has been said by Twitter that answers you submit will not be shared publicly or with third parties (so they can sell you some lamp if you like it) and you will be notified of the final result when the poll is complete, which could be a little annoying if you become addicted to the polls.
Twitter to let brands link Twitter handles to their customer accounts to aid customer care
Twitter is working with Fabric and Gnip to help businesses run their customer services more smoothly over Twitter. Early testers like Hilton are now able to link up customers’ Twitter credentials to their main customer accounts so all interactions with the brand on Twitter can be tracked for quicker history overview to assist with resolution. Twitter’s fast-paced nature now means that it dominates customer services on social, with 80% of all customer requests coming through this platform.
Twitter announces improvements to and future plans for embedding tweets
At a recent Twitter Flight developer conference it has been announced that there is to be a new “ecosystem” of products for publishers coming out which are tied to how tweets are embedded in published content. These include already existing Twitter products like Tweetdeck and Curator which help find the best tweets to feature in content and also partnerships with companies like Spredfast, Wayin, Dataminr, ScribbleLive and Flowics. It’s also introducing a new grid format (see example below) for those who don’t want to just stack tweets on top of each other (guilty!🙋). Twitter’s Michael Ducker argued that embedded tweets have now become the “modern day pull quote” and has also announced a partnership with JCDecaux to bring tweets to out of home digital displays.
— US Dept of Interior (@Interior) October 8, 2015
Google reveals its subscription video service
It has now been announced that Google will be offering a subscription video service called YouTube Red and the cost? $9.99, which also encompasses a music service called YouTube Music (formerly known as YouTube Music Key) and includes a full subscription to Google Play Music. The service which is only currently available in the US will allow users access to all content on YouTube without the ads and they’ve announced that they’ll be 10 new original shows launching for subscribers. Unfortunately for YouTube content creators, if you make content with advertising support you HAVE to participate in the subscription service or your videos will be set to private and no one will be able to find them.
Twitter’s first ‘Promoted Moment’ is an ad for new film ‘Creed’
The first marketers to use a Promoted Moment after its Moments channel was launched earlier this month are the people behind new movie Creed (A Rocky spinoff FYI). No details of pricing have been released but Twitter has said that it is more in the range of a Promoted Trend than a single promoted tweet. A promoted trend costs around $200,000 a day. Why not get 10!
Skittles score a touchdown as the NFL’s first Live Story sponsor on Snapchat
After seven weeks of Live Stories from the NFL on Snapchat, it introduced three 10 second ads from Skittles that played in between videos shared by fans at the stadium during a game between the Seattle Seahawks and San Francisco 49ers on Thursday of last week. It is believed that advertising was not started right at the beginning of the season as the NFL would have been taking the first seven weeks to sum up what its audience is like. Snapchat stories have been seen to command more than 10 million views in 24 hours with a minimum cost of 2 cents per view but the NFL will most likely charge a lot more than the minimum.
Wendy’s get creative with Snapchat style ads on Facebook
As some brands are just waking up to the new possibilities of Facebook’s full screen ads,Wendy’s is racing ahead with a fun interactive ad which uses, photos, videos and GIFs which people can swipe (a classic Snapchat move) to see the whole process of burger making step by step. Other brands testing Facebook’s new immersive ad format include Gatorade, Michael Kors and Bacardi.
TCL is inviting people to talk to its new TV set as part of Halloween campaign
To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:
“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”
Doc Brown uses Facebook Messenger to talk about the future
As part of Back To The Future Day on 21st October, not only did Universal launch social campaigns on Facebook, Twitter, Tumblr and Instagram but Doc Brown himself chatted about the future (and a bit about BTTF products like Pepsi) with fans on Facebook Messenger. The Back To The Future chat created by startup Imperson allows users to have a quick exchange with the doctor and is an attempt to crack the messaging medium where many brands have failed but which sees a reported 104 million monthly users in the US alone. Imperson has already revealed that their next chat character will be Miss Piggy, free, single and ready to mingle!
Of course lots of brands wanted to hop aboard the hover board of social conversation (see what I did there). Here are some of the good, bad and downright ugly to wrap up this week’s epic mashup.