Here are all of the posts tagged ‘Foursquare’.

We Are Social’s Tuesday Tune-Up #131

by Gillian Collison

Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’

Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and support LeanIn.Org’s “Ban Bossy” campaign. Co-sponsored by the Girl Scouts, the digital campaign encourages women and men to post #BanBossy messages to social media, helping encourage girls to be opinionated without fear of pushback. Beyonce, Jennifer Garner, Condoleezza Rice, Jane Lynch and other high-profile women joined the chorus with Sheryl in YouTube video.

“I’m not Bossy,” Beyonce announces. “I’m the boss.”

Mark Zuckerberg also showed his support for the campaign on Facebook last night.

Vimeo’s on demand service turns one & gets some updates

Vimeo’s new updates to it’s on demand serviced have been announced this week at SXSW to coincide with it’s first birthday. Updates include a new launch of “collections” where viewers can now discover videos batched together in common themes and related hobbies as well as new browsing experiences. Vimeo is also investing heavily in it’s Audience Development Program to offer financial support to video creators who have raised over $10,000 on crowdfunding platforms or been accepted to certain film festivals.

Facebook Page organic reach keeps falling

Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 fans or more, the equivalent decrease was from 4.04% to 2.11%. If you’re concerned about this change, then read our recommended approach to dealing with the issue.

Facebook redesigns desktop News Feed

Facebook has made a number of changes to its desktop News Feed. After an unpopular dramatic overhaul around a year ago, the social network has played it fairly safe, with a new design that includes different iconography, larger photos, fresh fonts and the presence of story cards, along with a large search bar at the top of the page. The redesign is being pushed out gradually – if you haven’t got it yet, here’s what it looks like:


Facebook Messenger launches on Windows phone

Facebook has launched a version of its Messenger app for Windows phone. The service, which has been available on iPhone and Android for some time, has a 4.5 star rating from users.


Twitter ad revenue increases

Twitter’s ad revenue increased by 110% to $664.9m in 2013. The growth came as a result of a higher number of ads, although the cost of these ads actually fell throughout that time – by 18% in Q4 2013, or 67% for the whole of the year.

Foursquare location data being used to target ads

Foursquare is bulking up its ad offering by partnering with Turn, an ad targeting firm. This will allow the use of Foursquare’s location data in the serving of ads on mobile and desktop, by anonymously matching user email addresses with web cookies.

eBay launches Pinterest-inspired ‘Collections’

eBay has added ‘Collections’, a Pinterest-style social feature, to its UK site. Collections, which has been available in the US since last year, allows users to collect sets of items that they want and display them in groups.

Getty allows images to be embedded for free

Stock image site, Getty, has added an embed feature, which renders around 35 million images free for non-commercial use. The move, which could radically alter the way in which stock images are used, looks to tackle illegal image use. When an image is embedded, it will automatically appear with full accreditation.


Mondelez partners with Facebook

Confectionery giant Mondelez has announed a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:

For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications.

adidas launches #fastorfail

Sports brand adidas has launched a game inspired by football star Lionel Messi, dubbed #fastorfail. Fans are given the opportunity to play from his perspective, making a number of decisions in an attempt to arrive at Rio for the World Cup. As social media buzz around Messi increases, the pace of the game gets faster for the user.

Peugeot’s #KickItToBrazil is definitely nothing to do with the World Cup

Automotive brand, Peugeot, has launched a campaign dubbed #KickItToBrazil, in which the brand will transport a football around 30 different countries, before ending in Brazil on the eve of the World Cup. This is, of course, in no way related to the World Cup (Hyundai and Kia are the official partners). Fans will be able to track the ball’s progress on Facebook and Instagram.

Oreo make real-time cookies at SXSW

This weekend, thousands of revellers (including some of the We Are Social crew) flocked to Texas for the annual South by Southwest festival. Oreo is helping feed attendees by producing 3D-printed cookies, the flavours of which change depending on what’s trending on Twitter at the time.

Airbnb comes to the help of SXSW

Airbnb got in on the action at SXSW by trawling Twitter for those in need of help at the festival and coming to their rescue with more than 100 ‘rewards’, ranging from providing a pair of cowboy boots to furnishing a whole apartment within two hours. This isn’t a new idea for Airbnb, which says it conducts this kind of social media listening and responding all year, usually dishing out five to 10 rewards a week. But it’s certainly put the company in the good books of SXSW attendees over the last few days.

Vanity Fair gets professional on Instagram

Vanity Fair added a touch of social media class to its star-studded Oscars party. The fashion magazine hired Rolling Stone photographer Mark Seliger to, in his own words, “capture a little of the glamour of Oscar night in a timeless yet modern and accessible way” by taking quirky celeb pictures for Vanity Fair’s Instagram channel. The results were as expected: beautiful people looking even more beautiful. Here’s a particularly good example of a dapper Samuel L Jackson.

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We Are Social’s Tuesday Tune-up #110

by Stephanie Ryan in News

Worldwide mobile connections to reach 6.6 billion this year
The International Telecommunication Union (ITU), a UN agency no less, has released figures on the growth of mobile connectivity around the world. There are currently 2.7 billion people online, though increasing figures suggest that, by the end of 2013, mobile connections around the world will amount to 6.8bn. That’s a whopping 96.2% of the world’s population, even if there are some people with more than one handset.

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US smartphone and tablet use still on the up
Likewise, smartphone ownership is growing rapidly in the USA at least, according to new research. At the end of 2012, 58% of US mobile phone users had a smartphone, a figure set to jump to 74% by the end of this year and 80% in 2014. Tablet figures are slightly lower, but their growth is no less impressive: from 33% in 2012 to 52% in 2013 and 64% in 2014.

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A third of UK social media users don’t use major platforms
A recent telephone poll of 1,003 UK adults has found that one third of social media users don’t use either Facebook, Twitter, YouTube, Google+, Flickr, Instagram, Pinterest or LinkedIn. The research points at the growth of newer networks, or potentially the revival of old ones like MySpace and Bebo, but it’s not all bad news for the traditional social powerhouses. Of those surveyed, 56% had a Facebook account, 35% YouTube and 26% Twitter.

New Facebook Insights for all
After offering a new set of insights to a select few in June, Facebook has now rolled them out for all pages. For those that don’t know, there are a fair few changes, with an entire new look to boot. Perhaps the most important is the use of simpler metrics; ‘People Talking About This’ has been broken down into a variety of individual actions including likes, tags, mentions and check ins, to allow greater understanding of how people interact with your page, while positive and negative post actions (think, for example, a like vs. hiding a post) have been collated next to one another in the interest of balance. There are also additional insights about the people who interact with your content, rather than simply those you’ve reached.

Comcast allowing viewers to ‘See It’ through Twitter
Comcast, the US TV network that owns NBC Universal, is partnering with Twitter to allow fans to instantly watch and record TV shows mentioned in Tweets. The tweets, linked to NBC’s cable schedule and its Winter Olympics coverage, will contain a ‘See It’ button. Once clicked, users will need to be signed in to their Comcast account, at which point they can carry out a number of actions, from watching on their set-top box or on a mobile device/on demand to recording it in the future and scheduling a reminder. The move shows a significant move forward in Twitter’s aim to capitalise on the chatter around ‘Social TV’ and convert conversation into viewing figures.

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Foursquare updates ads and iPhone app
There have been a couple of updates to Foursquare this week. Firstly, its promoted listings ads are now available for small businesses. Previously only for larger establishments, these ads show up in the explore feed and cost from around $1 to $7 per action. As well as aiming to increase its ad revenue, the network has released the latest version of its iPhone app, with two major changes. First of all, it now has passive real-time recommendations that push directly to the user’s phone when they are in a certain area, previously only available on Android. Additionally, the activity feed has been simplified considerably and now looks as below:

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Smirnoff release ‘Mixhibit’ app
Vodka brand Smirnoff has produced an app called ‘Mixhibit’, which allows fans to assemble tweets, Facebook posts and Instagram photos into a custom video with music, then upload it to social networks such as Facebook. AdAge spoke to Michelle Klein, Smirnoff’s VP for global marketing, about the app, whose title plays on the use of the brand’s drink in a variety of cocktails. She also went into some detail about the brand’s positioning within social media, as shown in the video below.

TOMS looking to raise awareness on World Sight Day
Fashion line TOMS looked to raise awareness of World Sight Day on October 10th by asking fans to take a photo of themselves wearing sunglasses in an indoor setting, then share it on a social networking site with the hashtag #BeShady. There was no competition element, with the brand instead focussing on awareness, also creating a limited edition pair of sunglasses.


Tourism Victoria runs live ‘Remote Control Tourist’ social initiative 
Tourism Victoria recently ran a live social initiative called ‘Remote Control Tourist.’ For five days, four tourists with camera helmets acted as the eyes and ears of online viewers. The tourists’ actions were controlled by live commands from viewers over Facebook and Twitter. The tourists travelled 109 kilometres, ate 11 burgers, drank 34 coffees and gave out 203 hi-fives and hugs. Altogether, 8726 user requests were made.

Malaysia Airlines celebrate one million fans with YouTube video
Malaysia Airlines has celebrated reaching one million Facebook fans by posting a video to YouTube, featuring their social media ambassador, singer-songwriter Yuna. The brand has referred to it as part of a strategy to show that it’s “serious about social media”.

Pope Francis joins Instagram
The @Pontifex Twitter account has been such a big success that the big guy has decided to join Instagram. With over three million Twitter followers in English alone (not to mention another 180k in Latin) it’s no wonder that Papa Franciscus has decided to expand his social presences, contributing to the photo-sharing network with images of himself meeting followers of the Church, leading prayers and other papal activites.

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We Are Social: Tuesday Tune-Up #17

by Andrew Peterson in News

1. Australians set to spend $30bn online this year

This week is shaping up to be the biggest week every for online shopping in Australia.

Sunday is set to be a bumper day for with 1.6 million Aussies predicted to hit the site to purchase heavily discounted Christmas presents,

Elena Wise, acting MD of PayPal Australia notes “Over the last year, online commerce in Australia has grown at a rate of 11% and a huge number of Australian and international retailers have opened their virtual store doors to Australians. This year, consumers will be shopping across a mix of retail channels, from their PCs, to their mobiles to in-store. Wherever they are shopping, consumers are looking for flexibility, convenience and security.”

2. Aussies Facebook during sex?

According to a recent survey, some Australians will interrupt whatever they are doing to check a Facebook alert. This even extends to 2.8% of people who supposedly interrupt ‘intimate moments’ for a quick social media hit. That’s hot.

“For young people especially, the difference between social media and reality is blurring. The more time you spend on social media, the more you rely on it,” said Peter Applebaum, MD of Tick Yes, the agency behind the survey.

Applebaum notes that “as well as being useful market research coupled with a bit of fun, the results have also thrown up some serious marketing issues for brands. Over 20 per cent of those surveyed use social media to actively connect with brands, while a further 25 per cent use it for customer-service purposes. Add to that the growing use of smartphones and tablets to access social media and we see that not only do brands have to be engaging consumers through social media, but that engagement has become a 24/7 necessity.”

3. Yelp launches in Australia

Last week the juggernaut review site Yelp launched in Australia in partnership with Telstra’s Sensis division.

After seven years in the US, the site has already had 22 million consumer written reviews written about everything from restaurants to plumbers.

Yelp founder and CEO, Jeremy Stoppelman explains “We’re working with Sensis, they’re providing the local listings data, and they’re also going to be able to sell our ad products in the future, once the community on Yelp has taken hold, people are writing reviews and an audience has been built.”

There are already a few thousand local reviews on the site for Sydney and Melbourne and more are expected soon.

4. Facebook’s acquisition of Gowalla, privacy troubles and updates

Following rumours and reports this weekend that the company had been acquired, Gowalla today confirmed that its founders and several key members have joined Facebook and will move to its Palo Alto headquarters. Before today’s confirmation, a source close the deal described it as a ‘perfect match’:

As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life.

Facebook was once again in hot water over user privacy settings, but reached a settlement with the Federal Trade Commission over charges that the social network deceived users by failing to honour privacy agreements, which amongst other things, binds them to get user consent before releasing changes that override existing privacy settings. In response, Zuckerberg said that he feels the platform has “a positive track record for providing transparency and control over privacy settings” but also admitted they’ve made “made a bunch of mistakes.”

Facebook are experimenting with a new “Related Post” Sponsored Story format, which adds questions and comments to encourage more interaction between brands and their fans. Unlike “Comment” Sponsored Story, this new ad unit does not draw posts from a brand’s Facebook Page. Instead, the new ads “don’t have to connect to a previous post, and comment activity on the ad is solely kept within the ad, not connected to the News Feed.”

In other changes, Facebook has upped the character limit on status updates from 5,000 to 60,000. The idea behind the change allows for new content types, like sharing a novel in a few updates or using Facebook as a writing workshop space. So get writing.

5. YouTube’s record views and new look

comScore announced that YouTube racked up a record-setting 20 billion views in October. That number represents a little less than 50% of all videos watched in the U.S., whose Internet users watched an all-time high of 42.6 billion videos.

YouTube has also launched a major redesign and introduced “a new homepage, Channel design and a fresh coat of digital paint”, as they put it. The new homepage let’s users more easily connect their YouTube account to other social networks like Google+ or Facbeook, as well as find new channels and trending videos.

And to go with the new look, the YouTube analytics backend has also undergone a major overhaul. Some of the new analytics features include quick overviews, more detailed reports and statistics, audience retention reports and an audience builder.

6. Foursquare’s ‘Save’ and ‘Follow’

Foursquare has made it easy to save interesting locations that you read about online straight to your phone, with a new ‘Save to Foursquare’ button. The ‘Save to Foursquare’ button is aimed at online publishers and can enable publications to relate stories and reviews to places listed in the Foursquare app.

For users, the button let’s you save places directly to your Foursquare to-do lists, then if you are using ‘Radar’ it will gives you a reminder as soon as you are nearby the location. Jonathan Crowley, who oversees Foursquare’s partnerships with media companies, describes the user journey like this:

I’m on the L.A. Times website and I’m reading a review of a new sushi place at LA Live, then I can click the Save to Foursquare button from the review online and that sushi place will be added to my to-do list on Foursquare. And then when I’m in L.A. near LA Live and I’m looking at my to-do list, I’ll see that sushi place on my list and the L.A. Times review would show up when I am looking at that sushi place in the app.

Foursquare also announced that websites can now integrate a ‘Follow on Foursquare’ button, which enables users to follow that a person or business on Foursquare, similar to Twitter’s follow button.

7. Google+ Hangout with extras

It’s now possible to make free phone calls from inside a Google+ hangout. This allows you to dial people into the room from wherever they are, and may prove particularly helpful for conferences and party lines. The new feature initially only supports free calls to the US and Canada.

8. announces WordAds have announced that they are launching an ad platform called WordAds in partnership with Federated Media, in response to high demand of bloggers wanting to earn money though their blogs. Carrying premium display ads from known brands, the service will only be available by application. It’s open to publicly visible blogs with custom domains, and factors such as level of traffic and engagement, type of content, and language used will factor into whether a blog gets accepted.

9. Walmart’s Shopycat

WalmartLabs has formally launched its first product, a gift-finding Facebook app called Shopycat. The app enables Facebook users to take the likes, shares and interests of friends and turn them into ‘intelligent’ gift recommendations. Its been designed with finding the ‘perfect gift’ in mind, and does so by first identifying “the tastes and interests of the recipient” and then matches them by searching “across a large universe of products to find the one wow gift.” With the wealth of data available through Facebook and sheer size of Walmart’s customer base, it’s hard to imagine this not being a hit.

10. GE’s hunt for a new ‘Instagrapher’

GE are on the hunt for a new ‘Instagrapher’ to replace professional photographer Noah Kalina who has been running the company’s Instagram and Tumblr accounts. For a chance to win, Tumblr and Instagram users are invited to upload images tagged #GEInspiredMe, in one of four categories related to GE’s work: Moving, Curing, Powering and Building. Submitted photos will then be shared on GE’s Facebook page, where fans can vote for their favourites.

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