Here are all of the posts tagged ‘google plus’.
The science behind a successful meme
A Harvard scientist named Michele Coscia has produced research into what it is that makes memes ‘successful’. Quartz have an excellent article that details much of his method and findings, which look to make various statements about the behaviour of memes. The key points include the idea that memes with a consistent share rate are more likely to be successful, as are those whose rise in popularity correlates with the death of another. Coscia also highlights ‘meme clusters’: sets of memes that, for whatever reason, do particularly well together – including the below.
Finally, the research points to the fact that, while it is fairly easy to predict what one person will share based on their previous sharing habits, it’s much harder to ascertain what memes will be successful, or why.
Facebook Graph Search set to become public
Having been in Beta for the last six months, Facebook’s Graph Search has been rolled out to users on a wider basis as of yesterday. The social search tool, which allows queries such as “friends of mine who like rollerblading and ice cream” or “people who work at We Are Social and live in Sydney”, is being rolled out to users of the service in US English. It’s not yet clear how quickly the service will be extended to users of the network in other languages.
Facebook rescinds 20% text rule for cover photos
Last week, Facebook updated its cover photo guidelines, removing the restriction that prevented pages filling more than 20% of a cover photo with text. This follows on from deregulation in March that allowed cover photos to include contact and pricing information, as well as calls to action, though it’s worth noting that pages running that advertising that pulls in their cover photo will still be subject to the 20% rule.
Twitter allow ad targeting by browser history and email address
Twitter is for the first time allowing advertisers to target people who’ve visited a website or provided data as part of a purchase. This is intended to ensure that adverts are targeted at those who have previously expressed interest in a company. Unlike on Facebook, fans will be able to opt out of all adverts that use third-party data, simply by ticking a box in their account settings.
Twitter ban automated following, relax 3rd party curation restrictions
Twitter have updated their developer guidelines, with two major changes to the network. Firstly, they have banned automated and bulk following, preventing the likes of automated ‘follow back’ systems. Secondly, they have relaxed the restrictions on curating content from 3rd party sites; this is certainly good news for the likes of Storify.
Updates to Vine iOS app
Vine have released several new updates, all currently available for their iPhone/iPad app. These can roughly be divided into three categories: taking videos, discovering content and sharing your own Vines. In camp 1 are the changes to the camera, such as grid, focus and ghost tools, aimed at making it easier to film your own content. For discovering content, users are now able to explore 15 different channels, from comedy to nature, each with their own ‘Popular’ section, as well as an ‘On The Rise’ feature that shows people who are catching the attention of the Vine community. Finally, when it comes to sharing content, Vine now offer the ‘Revine’, the equivalent of a Retweet, and ‘Protected Posts’ that allow you to keep more personal content for the people you approve. Protected Posts are also available on Android, with the remaining features following this week.
LinkedIn looking to content to help increase ad revenue
Currently, LinkedIn make 57% of their revenue through tools for recruiters, with only 23% ($74.8 million) coming from advertising revenue. They are now trialling “sponsored updates”, their equivalent of native adverts appearing in a user’s news feed. Mike Gamson, LinkedIn’s senior VP-global solutions, said:
Now because people are reading articles and sharing updates, the [news] feed’s become very liquid. Into that liquidity, an advertiser has an opportunity to suggest a story that might be interesting.
As a result, it’s important for LinkedIn to have a high quality news feed, or at least one that people care about, for this to work. They’ve been attempting this, enrolling the help of influencers like Richard Branson and Bill Gates, to produce advice for those entering the world of business to follow. However, there is no conclusive evidence to show that users are actually reading these stories more; in fact, the average time users spent on the network in May 2013 was 20.6 minutes, compared with 20.9 a year before. It will be worth keeping an eye on LinkedIn’s ad revenue, to see how this move pans out for them.
Six percent of online US adults use Reddit
A survey by the Pew Research Center’s Internet & American Life Project has found that 6% of all online US adults are on Reddit, with young men the most prevalent group, as shown in this graph:
Geographically, those who live nearer to cities are more likely to use Reddit: 7% of urban online adults use the network, compared to 6% of those in the suburbs and only 2% in rural areas. Wealth, however, is not a significant factor, with between 6 and 7% usage in every strand for ‘household income’.
WeChat reaches 70 million users outside of China
Chinese messaging app WeChat now has 70 million users outside of its home country, just 6 weeks after surpassing the 50 million mark. This leaves their global usage figures at well over 300 million and approaching 400 and, with a Spanish language advertising campaign starring footballer Lionel Messi set to hit TV, billboards and the web, it’s expected that there will be further growth in key South American markets.
KakaoTalk now has 100 million users
WeChat wasn’t the only messaging app celebrating a milestone last week; Korean-born KakaoTalk has now surpassed 100 million users, a year after hitting 50 million. Its growth, fuelled largely by its social gaming platform that allows competition between chat buddies, has seen it surpass Facebook as Korea’s largest social network.
Bebo bought back by old owners for $1 million
The social network Bebo has been bought back by its inventors, Michael and Xochi Birch, for $1 million. The pair owned 70% of the business when it was sold to AOL for $850 million in 2008, making a huge $595 million between them. Now the pair are looking to breathe some life back into the platform, which has been as good as dead since 2010, as per the below tweet.
We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it will be fun trying…
— Michael Birch (@mickbirch) July 1, 2013
Google Reader dwarfed G+ for traffic until its closure
Buzzfeed have produced some interesting research about the amount of respective traffic driven by Google Reader and G+, finding that the former dwarfed the latter right up to its closure. Indeed, traffic from Google Reader to any of the ‘Buzzfeed network’, a set of sites with over 300 million collective users, had in fact increased by 6% over the few months since its closure was announced.
Wimbledon on Twitter
Andy Murray’s triumph at Wimbledon captured hearts across the UK on Sunday night, so it’s no surprise that people were discussing it in their droves on Twitter. The 12 hours around the match saw a total of 3.4 million tweets on the topic, climaxing at 17.25 with the end of the match, at which point there were 120,000 Wimbledon tweets per minute, while 8 of the top 10 UK trends were related to the contest. Andy Murray’s own tweet about the final has already seen over 90,000 RTs and 70,000 favourites.
Can’t believe what’s just happened!!!!!!!
— Andy Murray (@andy_murray) July 7, 2013
Naturally, many brands are keen to get involved and of the official Wimbledon sponsors, it was evian who performed best. The water brand received 70% of all tweets mentioning one of the official sponsors, far outdoing the runners-up: Slazenger and Robinson’s, each with 9%. We’d like to think this was at least in part due to the Wimbledon Wiggle campaign created by We Are Social UK, which asked fans to submit their own ‘wiggle’ for the chance to win tickets to the final. Based on the way in which players move when preparing to receive a serve, some examples can be seen in the video below.
adidas, Murray’s official sportswear sponsor, tweeted the following in celebration:
— adidas UK (@adidasUK) July 7, 2013
News of Asiana plane crash broken on Twitter
It has become a common feature that social networks are the first place where large news stories break, so it’s no surprise that the same happened with last week’s Asiana plane crash. David Eun, a Samsung executive and the former president of AOL Media and Studios, tweeted the following:
— David Eun (@Eunner) July 6, 2013
It’s quite a remarkable picture of the event and it’s understandable that it received over 32,000 RTs, plus that Eun’s follower count has increased more than tenfold from 2,000 to almost 25,000. Indeed, tweets like this are becoming increasingly common, suggesting that we should expect the overwhelming majority of future news stories to be broken, not by traditional media, but on social networks like Twitter.
Seven News faces angry backlash after deleting grieving mum’s post
Seven News has apologised after it deleted a post on Facebook from a mother angry at the network’s coverage of her daughter’s death. Seven claims it deleted the comment from Linda Goldspink-Lord “in error”.
Before it was deleted the post had received more than 32,000 likes, and 2000 comments.
The post, screen-grabbed below (courtesy of Mumbrella), accused the network of intrusive reporting of her 13-year-old daughter Molly Lord’s accidental death on July 11.
The page has been flooded with angry comments, and Seven has since posted the screen grab along with an apology. The station also made the unusual claim that it has the means of reinstating the comments which were left over the weekend.
We’re not sure how they hope to accomplish that, but it goes to show again that dialogue is the answer, not the delete button.
Study from Facebook shows ASOS’ success with Ads and Friends of Fans
What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity toward the brand.
Other juicy details in the paper include how much more likely a brand’s Facebook fans are to visit the brand’s website and how persuasive Facebook Ads are to Friends of Fans.
The value of a Facebook fan
If the ASOS study above revealed that a brand’s Facebook fans have higher value, just how much is that value? Here at We Are Social we tried to answer that question, along with TNS, as Bulmers wanted to understand the value of investing in social.
We calculated that each Bulmers Facebook fan was worth £3.82 more per week, or £198.64 per year, than the average cider drinker. Cheers to that.
Auto-publishing blog posts garners more exposure
New research from HubSpot says that companies that automatically publish their blog posts to social media sites get 50% more hits than companies that don’t.
And what’s more, scheduling blog posts for the ideal times when fans are checking their social media feeds got three times more clicks. Let me guess, you found this blog post by reading Twitter at work just after you arrived?
More Google+1s mean higher rank in search results
Much to the annoyance of those who aren’t Google+ fans, the search giant has thrown its weight into the social search arena and, perhaps unsurprisingly, having more +1s for a page is more likely to boost its rank in search results.
Having 23 or more +1s for a URL puts you in the top 35% of search results, and 63 or more puts you in the top 20% of results. Compare that with Facebook ‘Likes’, and you need 35 Likes to be in the top 35% of results, but nearly 160 Likes to be in the top 20%.
Facebook adds more third-party app actions within Facebook
You just saw a friend’s Foursquare check-in at an amazing restaurant posted to Facebook and want to save that location for later. Now you don’t even have to leave the Facebook app to add the location to your Foursquare to-do list. Facebook has included a handy button at the bottom of the post, very catchily called an ‘action link’.
Click it and voila, it’s added and you’re still in the mobile app. These action links have so far been seen for Foursquare and Spotify and have lots of viral potential for other brands.
Less than 10 percent of Facebook’s traffic comes from outside the site
Facebook is a very interconnected site without much traffic coming from beyond Facebook’s walls, according to research from PageLever.
From March 2011 to February 2012, just 7.5% of traffic to Facebook pages came from external sources.
Facebook tests Sponsored Search Results
Will Facebook finally become a heavyweight in the search category? TechCrunch spotted sponsored search results on Facebook, which look identical to the normal results, save for a tiny “sponsored” at the bottom of the result, similar to Sponsored Stories.
These ads don’t target keywords, but instead specific pages, places or apps. No word yet on whether this will roll out to all users.
Are Promoted Tweets or Sponsored Facebook Stories more effective?
A corrected study from TBG Digital says Promoted Tweets get 1-3% clickthrough rates on desktop and even higher than that on mobile, which beats Facebook’s Sponsored Stories, currently sitting at about 1%.
The study originally compared Facebook’s ad suite to Twitter’s Promoted Accounts, which had much lower engagement scores because they didn’t appear directly in a user’s feed, but has since been updated to make a more apples-to-apples comparison with Promoted Tweets instead.
Twitter offers new geographically targeted Promoted Tweets
Here’s one that brands have been waiting a long time for: Promoted Tweets can now be shown just to followers in specific locations.
This makes it even easier for brands to dole out content that’s relevant to a subset of their users without creating noise for the rest.
A Google experiment sends pages from search to Google+ without +1
Google has confirmed that it’s testing out a new share feature without Google+’s familiar +1. Instead, a share button appears, and when a user clicks it, a box to add a comment pops up.
This has not rolled out for all users, but does it show an early demise of the +1 idea?
Foursquare gets local and business-savvy
Is an author coming to your bookstore for a reading? Have a new dish that you’d like to test out on your biggest fans?
Foursquare has just launched local updates so that businesses can use the platform to send updates to people that have liked their venue in the app or who check in often.
ShareThis launch new social reader tool
ShareThis have announced a new tool for publishers that will allow them to turn their sites into social readers without having to build custom apps.
This means sites without big budgets can use Facebook’s Open Graph features so their users share the stories they’re reading with their friends on Facebook, just by reading them.
Twitter gets into Olympic training
Twitter has launched its Olympics hub in partnership with NBC Universal, marking a landmark moment that sees Twitter serve as an official narrator for a live event.
Alongside this, it appears NBC will also provide on-air promotion and links to athlete interviews and video clips. This sounds like it will look similar to the NASCAR hashtag page that Twitter launched a few weeks ago.
It would seem that Twitter is hoping that this trial will lead to wider adoption and maybe even woo potential investors with an eye towards a public offering.
British cynicism to be displayed on the London Eye?
British tweeters will be posting their sentiments on to the London Eye during the Olympics and Paralympics. The mood of the tweets will dictate what colour the London Eye displays each evening.
Reports suggest that up to 60,000 daily tweets have been posted since the commencing of the Olympic torch relay, and this is predicted to increase to more than 100,000 every day of the Games. Fingers crossed we see a yellow wheel for the next two weeks!
The IOC gets social
The IOC and Foursquare are offering a new badge that gives users a chance to win tickets to the Olympics by following the Olympics page and checking in to the “to-be-announced off-site venues” around London.
Wonder where this Olympics trail will lead tourists…
Nike to get real-time with promoted tweets
While the Team USA men’s basketball ‘dream-team’ is running up and down the court, Nike’s Jordan brand will be tweeting real-time comments through Promoted Tweets during all of the team’s games.
These Twitter ads will also contain pre-planned brand content and links. The brand hopes that by tapping into the real-time nature of Twitter, non-followers caught up in Olympic fever will retweet and share its promoted tweets, and the buzz around the Jordan brand’s #riseabove campaign will be amplified.
BMW celebrates 10 million Likes with infographic generator
To celebrate 10 million Facebook likes, BMW have launched a new app infographic-creation app that revolves around users’ Facebook data. The data is then tied in with BMW products, such as telling you how many of your friends you could fit into a typical BMW 3 series.
The campaign target appears to be about acquiring even more likes, and it uses an enticing ‘BMW experience’ prize as an aid. The competition is based on your “social score”, which can be increased by inviting in as many friends as you possibly can to ‘Like’ all sorts of different pages that BMW owns.
Waterstones gets a new voice
Waterstones’ Oxford Circus store is getting rave reviews for providing amusing, geek-filled tweets in the voice of a new character that stands in stark contrast to the official feed.
The success of @WstonesOxfordSt is in no small part down to an amusing series of short stories that have been stitched together on Storify.
Got a favourite social story this week? Leave a comment!
It’s Friday, and not a moment too soon!
Pretend to work while we entertain you with the internet…
Stoned: The greatest music video ever made is on crack
Unfortunate: These poor hilarious children
Available: Your favourite bands for a price
Alcoholic: You after playing these internet-themed drinking games
Found: Holy shit Manbearbig is real
Shocked: Guy suing The Oatmeal finds why you don’t sue the internet
Explained: How to live based on advice from Yahoo Answers
Ruined: Your favourite movies by these on set pictures
Blogged: The adventures of the man from all the news
Followed: Ben Affleck joins Twitter
We Are Social Australia is looking to add the right people in a range of roles across the business.
We’ve grown dramatically, both globally and here locally, where we’re working with some of the biggest and most socially ambitious companies in Australia - and now we need more great people to join us in our Sydney office.
We are looking for;
- Front end Developers – Mid level
- Back end Developers – Senior level
- Digital Producers
- Account Managers
- Account Directors
- Social Strategists
- Community & Content Managers
- Social Media Researchers
How to apply;
Send us an email with your name and the role you’re applying for in the subject line.
Attach your CV, and then introduce yourself in no more than 400 words – tell us your background, examples that clearly demonstrate your proven track record – links to work if possible, and importantly, why you want to work at We Are Social.
We suggest adding links to LinkedIn and your social profiles.
We look forward to hearing from you.
We Are Social featured in The Australian
Our MD Julian Ward had some choice words in an article in The Australian this week, discussing the benefits of social media for brands;
“The ability to actually maintain attention with a consumer is immensely valuable, especially when other channels are less able to do this.”
“The challenge is crafting a content and editorial strategy that holds value and continues to intrigue and engage those on the receiving end. As a brand, do you want to answer customer questions or do you want to be the most talked about and engaged brand within your category?”
To find out more on how you can be engaging with your customers, and finding new ones, drop us an email.
1 in 5 viewers start watching a show after hearing about it in social
According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog.
Facebook holds IPO, share price drops
Facebook held its IPO on Friday, with the company listed on the NASDAQ. Despite the share price returning to the initial $38 price after the first day of trading, this was partly due to the banks underwriting the share price to stop it falling below $38. Regardless, 421.2 million shares were sold valuing the company at a whopping $104.2 billion, a price which has since fallen significantly in early trading today in New York.
General Motors suspends Facebook ad spending
General Motors, America’s biggest automaker and 3rd biggest advertiser, in an interestingly timed move announced last week that it will stopped buying Facebook ads for the forseeable future. Industry reaction has been mixed.
With Forrester also saying Facebook doesn’t pay enough attention to marketers, this can’t have helped Facebook’s first day of trading. Ironically, a source close to the GMhad said their move was partly due to Facebook telling them to prioritise community management over ads. Something, it should be noted, that GM is still wisely planning to invest $30 million in.
Facebook redesign mobile apps
Facebook has updated its mobile apps so that images will now appear larger and at a higher quality in a bid to improve engagement.
Facebook also acquired Lightbox last week, once hailed the ‘Instagram of Android’ – perhaps in a bid to assure investors that Facebook will do what it takes to win in the mobile-centric future of social networking.
New Facebook Page Manager App
Managing Facebook Pages on a mobile has long been difficult, but this could all be about to change: Facebook is testing an app called Facebook Pages Manager which should make all of this far easier. Good news for marketers.
Twitter re-launch recommendations
Moving forward, new Twitter users will now receive a number of auto-generated recommended followers from the Twitter ecosystem. According to Twitter:
These tailored suggestions are based on accounts followed by other Twitter users and visits to websites in the Twitter ecosystem. We receive visit information when sites have integrated Twitter buttons or widgets, similar to what many other web companies — including LinkedIn, Facebook and YouTube — do when they’re integrated into websites.
Interestingly, viewers will also be able to view tweets from these users in an example timeline.
Twitter teams up with Nascar to enhance hashtags
Twitter has teamed up with Nascar so that consumers worldwide can create a “complementary live race experience”. The Twitter page will combine race-related tweets and photos giving behind-the-scenes exclusive for individual races. In effect, for one advertiser (Nascar), they’ve made a pretty radical change to the hashtag experience:
Up until now when users click on a hashtag, they are shown a page littered with tweets which have included that particular hashtag. But in Nascar’s case, Twitter will curate those tweets through an algorithm, and by hand to give users a behind-the-scenes look at the race.
Twitter hits 10m UK users, 140 brands have used promoted products
For a company that has only had an office in the UK for one year, Twitter is going from strength to strength. It’s now reaching 10 million UK users of which 80% are active on mobile. 340 million tweets are sent per day and brands have bought into the product: 140 have used Promoted Products in the last year.
Tony Wang from Twitter UK gave Marketing Magazine an interesting Q&A about Twitter’s advertising approach going forward – it’s worth a read.
YouTube video views are falling
Since December, views on YouTube have fallen by 28% – but it’s an intended consequence of the Google-owned site’s shift from a video search engine filled with snack-size content to a full-fledged, couch-potato-optimized entertainment destination. At YouTube, the “view” is out and “engagement” is in – although time spent on the site hasn’t risen like execs will have hoped:
New Google+ study reveals minimal activity and weak user engagement
A new study has shown weak user engagement and minimal social activity on Google+, giving greater credence to the theory that it’s just a ghost town. Google has refused to give metrics for the Google+ active user base, probably because compared to other social networks it has far less activity. A study showed that within a sample size of 70,000 public posts, the average post receives less than one +1, less than one re-share and less than one reply. Another problem is that users don’t return to post again:
As the report sums up:
At the end of the day, Google+ simply does not show the same level of ravenous user adoption and engagement that we’ve seen in other social networks.
Pinterest is worth $1.5bn – at least according to investors
Pinterest has recently gained $100 million of funding from Japanese e-commerce giant Rakuten in a simultaneous attempt to increase revenue (which is currently minimal) and mark a shift away from big American tech players; the deal values the company at $1.5 billion.
Quora raises $50M valuing the company at $400M
Quora has raised $50 million from its co-founder Adam D’Angelo and other investors including Peter Thiel and Josh Hannah, both of whom are familiar with the online Q&A space, valuing the company at $400 million. It will be interesting to see what it invests in to try and grow the daily active user count again.
vKontakte loses important court case
vKontakte, Russia’s largest social network lost an important court case last week, which ruled that the site’s proprietary file-sharing system – and arguably its biggest selling point – is illegal and breaches copyright. Facebook has long struggled to even come close to over-taking vKontakte, but the fall-out from this court ruling may well help Facebook.
Ronaldo stars in Facebook challenge for documentary
Football star Cristiano Ronaldo took part in a live-streamed Facebook challenge last week called #RonaldoLive which tested his ‘sporting expertise’. The live-stream came from a testing facility in Madrid, in which Ronaldo had to receive, control and shoot a wave of footballs from chutes suspended above his head.
The first 100,000 people who connected to the #RonaldoLIVE Facebook app were automatically be entered into a competition to challenge Ronaldo, giving them the power to choose which goals he shot into.
Manchester City partner with Foursquare
English Premier League champions Manchester City have partnered with Foursquare, in the social network’s first official partnership with a football team. What the deal means is that City fans can now check in at the Etihad Stadium, City Square, City Stores and other official venues in return for special offers on merchandise and food and drink. They’ve also launched their own badge.
Foursquare launch two new badges
Foursquare have launched two new badges for two of the year’s biggest sporting events. Saturday night’s Champions League Final had a badge which users could obtain simply by checking in and using the words ‘UEFA Champions League’ and the Olympic Torch Relay also has a badge. To acquire the badge, users have to check-in to the nearest Olympic Torch Relay venue when the flame passes through their city.
Ikea turns to Pinterest to promote new range
Ikea are promoting their new Indian range of products partly through Pinterest. They’ve built a micro-site to draw awareness to the new range which includes an option to view a showcase of the range on Pinterest. As it’s a flat-pack campaign, you do actually have to build the pinboard for this one.
Intel launches employee curated digital magazine
Intel have launched a digital magazine which will allow many different staff members to chip in. Intel iQ is a social-publishing platform which resembles a digital magazine. A story gets to the iQ front page when a certain number of people recommend it, and as recommendations grow, so the size of the story on the front page increases. Intel have said they expect the number of contributors to the site to grow to thousands, which is really quite impressive.
Wickes rolls out first social media campaign
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app which allows fans to create a sharable digital portfolio of their DIY projects. It’s based on the idea that people are very happy when they complete a project. It seems a bit useless – papering over the cracks of a lack of a real social media strategy.