Here are all of the posts tagged ‘google’.
Cadbury and Vegemite’s food mash up
Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been about how wacky the flavour will actually be… Get ready for its’ official launch on 1 June. Limited edition though, better be quick!
Snapchat launches video ads
Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon…
LinkedIn introduces analytics tool
LinkedIn has added a number of new features in recent years to enhance its offering, most notably a publishing platform which allows users to write and share blog posts about their industry or working lives. This week, LinkedIn announced this feature is getting an update in the form of an analytics tool to allow authors to better track the traffic their posts receive. Content creators will be able to see demographic information of their readers, as well as who liked and shared their posts.
Enter Instagram competition to win a weekend in Canterbury
Instagramers, bloggers, this is for you! Christchurch tourism is using Instagram images in their latest digital campaign to showcase the South Island region. The month-long campaign called ‘Can Do in Canterbury’ will illustrate the experiences available in Christchurch and Canterbury through videos and images from bloggers and instagramers who have recently visited the region. And yes there is a prize: a weekend in Canterbury with two $500 Jetstar vouchers and a five-day car hire up for grabs. Also, the winning entry will be turned into a “personalised speed reading video” to be pushed out through the tourism board’s social channels. Not bad right?
Google+ launches ‘collections’ feature
The Google-owned social network Google+ has launched a new feature, ‘Collections’. It will allow users to curate and collect content around a chosen topic or interest, in a similar style to a Pinterest board. The company says the decision to launch the feature came from observing user behaviour; people were connecting around shared interests and wanted a better way to organise content relating to these. Early testers have created collections about video games, make-up and hacks.
Instagram reaches 5 million monthly users in Australia
At a recent event for digital agencies, Facebook/Instagram have released some new statistics on the number of users. 5 million right? That represents over 30% growth in the last 12 months. Not bad compared to Facebook’s prized messaging app – WhatsApp – that currently has half that amount of users. No doubt that figure will show some mercy and continue to grow along side Instagram.
Making milk a digital brand for Mother’s Day
The California Milk Processor Board, who brought us the well-known ‘Got Milk?’ campaign from 1993, has launched a modern-day celebration of milk and its association with Mums. #SongsForMums campaign ran this Sunday for Mother’s Day, asking fans to tweet the reason they loved their mum using the hashtag to receive a personalised short song response. They even recruited Ray Parker Jr. of Ghostbusters theme song fame to record the song clips, which were uploaded to SoundCloud and then pushed to social media.
Fisher Price creates awards to celebrate Mums
Also this Mother’s Day, Fisher Price gave fans a different way to show appreciation for their Moms in the form of #TheMOMMYS, a global parenting online awards festival. Fans could champion their deserving Mums by virtually nominating them via Twitter or Facebook and then choosing one of six toy-like 3D printed trophies to share.
UK Brands keep it quiet on Election Day
Last week was the general election in the UK, but unlike most trending topics on Twitter, brands pretty much steered clear of the conversation. With politics such a controversial topic, it’s a sensible move by UK brands to stay quiet. However, that’s not to say a few didn’t have a go:
— Waterstones (@Waterstones) May 7, 2015
— innocent drinks (@innocent) May 7, 2015
— Cath Kidston (@Cath_Kidston) May 7, 2015
Today is the day. Don’t forget to vote! pic.twitter.com/aibjfKWXra
— Specsavers (@Specsavers) May 7, 2015
— lastminute.com (@lastminute_com) May 7, 2015
Relief organisation Misereor introduces ‘The Social Swipe’
What’s the one thing people always have with them? A credit card.
To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros.
Swiping a credit card triggers an animation sequence that illustrates what a small donation can do to help the poor and disadvantaged. This clever activation provides people with an easy and engaging way to get involved and illustrates where their donation goes to.
Coca-Cola ‘Happiness Arcade Machine’ makes recycling fun
Coca-Cola has come up with a green initiative to get kids involved with recycling in Bangladesh called ‘The Happiness Arcade‘. In an effort to raise awareness and incentivise recycling, the brand installed six arcade machines in Dhaka that run on empty bottles rather than quarters.
In the mean time, we can all continue to look for ways to make recycling fun!
Facebook launches mobile ads Audience Network
Facebook has launched its mobile ad network, allowing developers to make money without having to sell their own ads, do their own targeting, handle measurement, or route payments.
The program will roll out over the “coming months” and will start with advertisers interested in buying app installs and engagement ads. No surprises here – Facebook will take a cut of what advertisers pay and hand the rest to the publishers.
The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.
YouTube adds three-second clips to all video content
Google announced a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.
To get started, channel managers need to upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.
Unfortunately, Google won’t allow these intro videos to serve as ads, sponsorships or product placements.
Foursquare has introduced a new stand-alone app, Swarm
Foursquare is breaking itself to two parts: Foursquare for exploring your location, and a whole new app, called Swarm, for keeping up with friends.
The idea comes out of the two unique experiences that Foursquare users have always valued: the first, was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, then locating them on a map.
Bottom line: Swarm will be a map of all your friends, and Foursquare will be a map of all your places. You can sign up for the Swarm mailing list to be the first to know when it is released.
Twitter is experimenting with a mute feature in its mobile apps
Do you ever feel pressured to follow someone for work or social reasons even though their tweets annoy you? No problem, Twitter is experimenting with a mute feature in its mobile apps.
Some users of the company’s iOS and Android clients are now seeing an option to mute accounts that they follow, preventing another user’s tweets and retweets from appearing in their timeline. The user remains muted until you manually unmute them.
In essence, you won’t be seeing another person’s tweets, but they won’t know that. Everybody wins!
Vine gets a makeover – videos are now viewable to non-users
In addition to the home feed and profile view that featured on the initial version of Vine, users will now find a search bar and a set of discovery features from the mobile apps: including curated content — playlists and featured videos and features users — channels, trending tags and popular now.
Interestingly, the site is now accessible for visitors that are not logged in to the service, which will open it up to all for the first time. Like Instagram, Vine began as a mobile-only service, and it will be interesting to see how the team continues to develop the Web version with a greater focus on consuming content.
April Fools by brands on social
Vegemite, an iconic staple to Australian culture tweeted that they have a new energy drink as a part of an April Fool’s Day prank.
Google is looking for a “Pokemon Master” by updating Google Maps with pokemon you can find and “catch”
Pepsi scares commuters waiting at bus stops
Pepsi Max has utilised clever digital imagery on bus advertising spaces to kick off their ‘Unbelievable’ campaign. The bus stops displayed alien ships, tigers and giant robots with laser beam eyes to trick passengers and by-standers from a seemingly clear panel. This innovative and creative campaign has lived up to it’s ‘Unbelievable’ proposition.
Australian Social Media Statistics for March
It seems as though blogging networks such as Tumblr and WordPress are popular amongst Australians and Facebook alone has experienced an increase of 20,000 users over the past month. Social media platforms seem to be growing steadily in Australia according to socialmedianews.com.au
1. Facebook – 13,200,000 users
2. YouTube – 12,600,000 UAVs
3. WordPress.com – 6,300,000
4. Tumblr – 4,700,000
5. LinkedIn – 3,650,000
6. Blogspot – 2,900,000
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. TripAdvisor – 1,400,000
10. Snapchat – 1,070,000 Active Australian Users
11. Flickr – 790,000
12. Pinterest – 410,000
13. Yelp – 190,000
14. MySpace – 180,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users
17. StumbleUpon – 58,000
18. Foursquare – 34,000
19. Digg – 25,000
20. Delicious – 20,000
Twitter is struggling to keep users tweeting
Twopcharts, a site that measures account activity on Twitter, has produced reports that display the platform’s retention issue. Almost 40% of the 20m accounts registered every month send at least one tweet in the first month, but this is likely to decrease to one quarter after a year. It may be the case that Twitter users are logging in but not tweeting. The table below shows the extent of the issue.
Instagram hits 200 million users
Instagram produced a blog post last week to celebrate passing the 200 million user milestone. The network, which has added 50 million users in the last six months, has now seen over 20bn photos shared. Its growth in the US is particularly impressive, where there are now 50.6 million users in total, of whom 35 million access Instagram at least once a month. These figures mean Instagram and Twitter are now very similar in size – the former has more mobile users, but the latter’s desktop usage leaves it slightly larger overall.
Twitter and TV
There were two pieces of research released by Twitter today about Twitter’s relationship with TV. The first discussed the importance of hashtags: 75% of those surveyed believed hashtags were used because they were seen on TV, while 76% thought other users made sure tweets about TV were funny in order to get retweets. Finally, 69% liked seeing celebrities talk about TV on Twitter. The second looked at the way in which people discuss TV on the network, making a distinction between ‘relaxed’ and ‘engaged’ types of behaviour. Analysis of two BBC programmes, Line of Duty and The Voice UK, display the difference between drama and live events. For drama, conversation peaks before and after the show, while talent shows tend to produce sustained chat throughout.
How marketers use Twitter
Twitter’s use for marketers is primarily in increasing brand awareness, as 72% of respondents made clear in a recent survey of more than 1,000 marketing professionals.
Perhaps oddly, considering the above goal, Socialbakers found that only 23% of marketers are using Twitter advertising at the moment. This falls in fourth place among social networks, after Facebook (92%), YouTube (35%) and LinkedIn (24%).
Wisemetrics produce research on Facebook reach
Wisemetrics has produced an article about the extent of the decrease in post reach on Facebook. They display that it has been a two-step process, with dips in both August and November, followed by a plateau since roughly January. The larger the page, the bigger the decrease: pages with over one million fans have suffered a 40% decrease, compared with 20% for pages with one thousand.
Facebook is number one for social commerce
Facebook drives by far the most online commerce of all social sites, according to online store operator, Shopify, and accounts for almost two-thirds of referrals to sites operated by the company. In total, 85% of all social orders were driven by Facebook, which amounts to a 129% year-on-year increase. It wasn’t the highest in terms of order value, though, coming in fourth behind Polyvore, Instagram and Pinterest.
Facebook purchases Oculus-VR
Facebook has announced its intention to purchase Oculus VR, known best for the ‘Oculus Rift’, a 3d virtual reality headset. The move is worth $2bn in cash and stocks and is described by Mark Zuckerberg as a “long-term bet on the future of computing.” Nick Hearne, senior creative at We Are Social, spoke to the Drum about constrasting senses of “admiration and trepidation” about the move:
I’d certainly question whether this is even the right move for Facebook right now. For me, Google’s move into robotics with the purchase of Boston Dynamics has more credibility than Facebook moving into virtual reality. We’ll have to wait and see whether this acquisition is an admirable ‘moonshot’, or a case of joining the scramble to snap up any hot new tech companies for Zuckerberg and co.
Other online users were even more sceptical, to the extent that Oculus founder, Palmer Luckey, had to take to Reddit to quell fears about the future of his company. He assured users that a Facebook account wouldn’t be needed to use Rift, but didn’t rule out either Facebook branding or in-game advertising.
Facebook expands Lookalike Audiences
Facebook has extended the capability of Lookalike Audiences. Now, advertisers can create audiences based on people who visit their website, use their mobile apps or are connected to their Facebook pages, where previously only information like email addresses, phone numbers and user IDs could be used.
Twitter makes photos ‘more social’
Twitter introduced two major changes to photographs last week: users can now tag up to ten others in a photo and post four separate photos in one tweet. Naturally, certain brands were quick to react, as shown in the below examples.
Twitter partners with Billboard and ITV
Twitter announced two partnerships this week. First of all, the network will be working with Billboard to create social music charts, based on online chatter, which will include a section for ‘new and upcoming’ artists. Secondly, the UK’s ITV has announced that it will start using Twitter’s Amplify service, which will allow brands to purchase pre or post-roll adverts on ITV content across the network.
LinkedIn introduces Insights for published content
LinkedIn has announced a free set of Insights, aimed at showing brands how effectively their content is performing on the site. Not only can companies see which stories are trending on the platform, but each will be assigned a performance score based on the effectiveness of their posts, as well as those of related influencers and employees.
It is this last group that could be key to brands’ success on the platform. Last week, Adweek published a piece on the importance of employees on LinkedIn, discussing how their cumulative reach can be higher than that of the brand itself.
Pinterest is preparing to launch ad business
Pinterest is getting ready to roll out the ad business it has been testing since last September, with a soft launch planned for April. Digiday showed some examples of how the ads will look, which reportedly came from a pitch deck sent by Pinterest to an unnamed agency. Other takeouts from the deck include the main target audience (women on mobile), the cost ($30 per 1,000 impressions) and the plans for targeting, which will occur on both a national and regional basis.
Foursquare launches ‘Tap to Tweet’ ad product
Foursquare has added a new element to its ad offering. Entitled ‘Tap to Tweet’, the system encourages users to tweet pre-written marketing messages on checking into certain locations.
BlackBerry looking to monetise BBM
BlackBerry has updated its BBM instant messenger with two new features, each aimed at raising revenue. The platform will now feature sponsored content, alongside a virtual goods store that allows users to purchase stickers.
The Sun adds hashtags to print stories
British newspaper The Sun has become the first of its national rivals to include hashtags in print stories. A postscript titled “What Do You Think?” appears at the bottom of certain articles, encouraging readers to take to Twitter to discuss the paper’s content.
Nike hosts ‘shoppable’ Google+ hangout
Sportswear giant Nike hosted the first ever ‘shoppable’ Google+ hangout last week, in partnership with Asos, to celebrate 27 years of the Air Max product. Hosted by MTV’s Rebecca Dudley, the stunt discussed the various different ways in which the trainers can be worn.
Taco Bell buys its first Instagram adverts
Fast food chain, Taco Bell, is promoting its new breakfast menu using the hashtag #WakeUpLiveMas, and will do so by purchasing Instagram ads for the first time. Other social marketing is being employed, too, including Vine videos, Snapchat messaging and the influencer activity we reported in last week’s Mashup.
We Are Social helps Strongbow launch Rio competition
Cider brand Strongbow is asking men’s 5-a-side football teams from the UK to compete for the opportunity to play against one of Brazil’s best female teams in Rio this summer. The team will be coached by ex-footballer Chris Kamara, TV personality Mark Wright and Brazilian coach Janio Cruz. Teams can sign up using a Facebook app, created by We Are Social, which has also produced social content to drive applications.
Wu Tang Clan doubles Facebook audience in one day
Wu Tang Clan announced that they will release just one copy of their next album. This generated so much chat on Facebook that they increased their fan base from 2.9 million to 4.8 million in just one day.
West Ham United announce social media match
English Premier League football club, West Ham United, will be marking their game against Hull City with twelve different pieces of activity on social media, including competitions, tweeting by players and a man of the match vote. We wonder how much it can distract people from having to actually watch Sam Allardyce’s team.
Barack Obama joins Quora
Following in the footsteps of his Reddit AMA, Barack Obama is joining Quora to answer questions on the Affordable Healthcare Act, and will become the first verified account on the site. Unlike on Reddit, he will not be responding live; instead, the President will answer questions that people have already asked on Quora about the act. His answers will be aggregated on his profile and across the site under existing topics.
Over three quarters of US online adults use social networks
Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more popular than Instagram (17%) and Twitter (18%), while 42% of adults are active on multiple networks.
There were some findings on individual demographics, too: for example, women are four times more likely than men to use Pinterest, while 45% of those aged over 65 are on Facebook. In terms of crossover, Facebook sees the most user crossover: 80% of the users of all other sites spend time on Facebook as well, while Pinterest and LinkedIn have the least crossover of all.
Social ad spending per user rises around the world
Social network ad spending is set to continue growing until at least 2015, according to eMarketer research. In 2012, advertisers were spending an average of $5.14 per user, up to $6.18 in 2013 and forecast to continue to $6.97 this year, then $7.98 in 2015. Growth is slowing, however: compared to a 38.8% change in 2012, 2015 will see an increase of just 25.4%.
Vine launches for web browsers
Twitter’s video sharing platform, Vine, has launched its web version. This includes everything you’d expect: a home screen, plus the functionality to like, comment and share, as well as a new feature: TV mode. This allows users to view all videos in one, continuous stream.
FC Barcelona hit 50 million Facebook fans
Spanish footballing giant Barcelona has become the first club to reach 50 million Facebook fans. The figure depicts the rise of sports clubs on the network – we’ve no doubt that others will follow in their footsteps.
Target use Pinterest for ‘awesome shop’
Clothes retailer Target has created an online ‘awesome shop’, with content curated via Pinterest. The most pinned items from the company’s boards will appear at the top of the shop’s site, allowing users to easily browse the items their peers love.
Ben & Jerry’s react to marijuana legalisation
Ben & Jerry’s last week produced a terrific piece of reactive content after recreational marijuana became legal in the US state of Colorado. At the time of writing, it’s received almost 10,000 RTs and over 5,000 favourites.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
Fashion brands have same-y new year
Happy New Year! Of course, it means a lot coming from us, but when four different fashion brands post the same update at roughly the same time, it ends up having little marketing value. Four indistinguishable posts were uploaded to Instagram on New Year’s Day by Forever 21, Victoria’s Secret, Gucci and Free People.
Happy New Year on Twitter
Fashion brands weren’t the only ones looking to send the same message. Twitter has produced a blog post on how people wished each other a Happy New Year all over the world, with this colourful visualisation showing the time lapse.
Tweet appears as full-page ad in NY Times
Repurposing content from social media for print, CBS Films took out a full-page advertisement in the Saturday edition of The New York Times to include a tweet from film critic A.O. Scott about the new film ‘Llewyn Davis’. The tweet was modified to exclude original mention of 2 other films. Interestingly, CBS Films violated Twitter’s Guidelines regarding endorsement without permission. We await to see if any legal ramifications take place.
Google launches the Open Automotive Alliance
Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The alliance consists of Google, GM, Honda, Audi, Hyundai, and chipmaker Nvidia, and will focus on integrating the OS into in-car systems. The potential for developers to extend their products into the driving experience makes for many exciting opportunities.
Source: The Verge
Polaroid has partnered with Socialmatic to release a camera
Polaroid is partnering with Socialmatic to develop and release a camera that will allow photographers to either instantly share their shots on “major social media networks” or just run off a hard copy using the device’s built-in instant ZINK printer. The Socialmatic features a 14-megapixel sensor up front and a much smaller two-megapixel sensor on the back for snapping and sharing selfies. Running on Android, offers the potential to extend the camera via apps and there is talk of Wi-Fi connectivity included as well.
Dwight Howard signature shots with adidas
Whenever sports stars come to Asia, they do an autograph session. But when NBA superstar, Dwight Howard came to Manila, adidas went all out for basketball fans to do something that had never been done before. Brilliant!
Virgin America: The Safety Video Dance
Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s interesting, and sure, people already have a lot to say about it but we’ll let you be the judge.
Facebook remains number one for social logins, Google+ making ground
According to figures from Q3 2013, Facebook’s dominance as the source of social logins to websites and mobile apps is under threat. Currently, it holds 51% of social logins, down 1% from the previous quarter, while Google+ has risen 2% to 26%. On mobile, the figures are slightly better for Facebook, with 66% to Google+’s 20%, while overall it is still way ahead in certain parts of the world.
Facebook’s Q3 figures: revenue and mobile usage up
Facebook has released its Q3 2013 figures, with impressive growth in mobile usage reflected in its revenue. In total, 48% of the network’s daily active users are now on mobile, with a total of 874 million monthly active users, compared with 819 million in Q2 or 604 million for Q3 2012.
This growth is reflected in revenue figures, as 49% of the ad revenue now comes from mobile ads. That’s the ad revenue that makes up $1.80bn of the total $2.02bn for the quarter – a whopping 89% of all the money made by the network. The majority of this ($832m) originates in the USA & Canada, but significant growth can be seen in the graph below for all major global markets.
Facebook admits drop in teen usage
Last week’s tune-up brought you the news that Facebook had seen a drop in relevance to US teens. Well, now the network has stepped up and admitted it. David Ebersman, Facebook’s CFO, said:
Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable… [However,] we did see a decrease in daily users specifically among younger teens.
This is an interesting admission by Facebook – it’ll be worth keeping an eye out on what measures they take to tackle the decline.
A more visual Twitter
Twitter announced an update this week that’s set to add colour to the network: a preview of pictures and Vine videos will now appear front and centre in tweets, rather than users having to click to see media. This opens up a whole new avenue for advertising, in that Twitter can now essentially sell display ads, a system of which some brands have already taken advantage.
Google+: custom URLs and new hangout features
Google+ announced a couple of updates last week. First of all, it will allow custom URLs for accounts that meet three conditions. That account must be 30+ days old, have 10+ followers and have a profile picture – but good luck finding 10 real followers. On top of this, there are some changes to hangouts, which now support HD, filters, location settings (through Google maps), GIFs and SMS integration.
Michael Kors and the first Instagram ad
Fashion retailer Michael Kors posted the first ever Instagram ad to an, erm, mixed reception. Naturally, considering that it was the first ad users had ever seen on the network, it got a fair number of complaints. However, the post also saw excellent engagement, with over 150k likes compared with their normal average of around 50k. So, as almost always, there are two sides to the story – it’s worth waiting to see how quickly Instagrammers adapt to ads on the platform.
David Beckham’s Face-book signing
David Beckham last week took part in a book signing with a twist through Facebook. Rather than directly meet fans and sign their books, he instead ‘signed’ people’s Facebook profiles, while taking part in a live Q&A.
Fast food retailer Wendy’s has promoted its latest burger, the ‘Pretzel Pub Chicken Sandwich’, with a campaign named #PretzelLoveStories. Basically, they’ve created a soap opera spoof from tweets around the sandwich, which you can watch below.
Audi renews #WantAnR8 campaign
Audi has re-released its #WantAnR8 campaign, which asks users to create a virtual lap of the Sonoma Raceway track for the chance to win exclusive driving experiences. From the #WantanR8 Tumblr, fans can select exclusive footage and audio to create a virtual video lap of the Raceway, which they then post to YouTube and Twitter with the hashtag #WantAnR8 to be in with a chance to win.
We Are Social UK produce HP Sauce Movember campaign
HP Sauce is a major partner of Movember for the third year running, and We Are Social UK has produced a campaign to celebrate. Mo Bros are asked to complete a different challenge every week, each of which involves posting a Mo-related photo to the HP Sauce Facebook page via an app. For doing so, participants can win everything from exclusive Movember prizes to Mo fund top ups, all of which go towards raising money and awareness for men’s health.
Katy Perry is now the most followed Twitter user
Katy Perry overtook Justin Bieber as the most popular Twitter user last week, with 46.5 million followers to his paltry 46.49 million.