Here are all of the posts tagged ‘google’.
Google is G
It’s been 17 years since a little search page on a desktop PC launched and over the years it’s evolved into the Google we know and love today. To mark this evolution, Google has debuted a new colourful G logo to replace the little blue ‘g’ icon that previously appeared in various of its products.
— Google (@google) September 1, 2015
Instagram Direct gets an update
Ever seen a photo on Instagram and wished for an easier way to share it with your friends privately? Well, Instagram has just made it a whole lot easier to send Direct Messages by placing a little arrow beneath all pictures in your feed so your always just a few taps away from private sharing. They’ve also added threaded messages making it easier to follow conversations on the platform as well as larger than life emojis (their words) to jazz up your chats.
Facebook sets new 1 billion logged in user record
It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Facebook introduces personal assistant ‘M’
Siri and Cortana better watch out, as Facebook has announced it’s acquiring the skills of MI6’s head, ‘M’ to help out with users’ day to day tasks. A bit of a down-step for the first lady of espionage but it can’t all be go go go, right? Only joking of course, but ‘M’ is the name of Facebook’s new personal assistant service, which will be a hybrid of human and computer assistance. ‘M’ is predicted to be able to help with gift buying, holiday booking and much much more. This news is exciting for brands (less so for other Chat Apps), but our own Marketing Director, Tom Ollerton has a reservation, telling Marketing Week: “I imagine there will be sponsorship opportunities for certain categories or locations, but Facebook will need to be careful not to lose the authenticity of any recommendations,”. Now when do we get our exploding pen?
Facebook add ‘Donate Now’ buttons for nonprofits
In a move to benefit charities and nonprofit organisations, Facebook has made a ‘Donate Now’ button available for pages and link ads. It is well known that Facebook is often now used for online giving, the new addition also furthers Facebook’s case to marketers that its pages can drive conversions. Charity win, Facebook WIN.
Instagram stops being so square
Did you know, one in five Instagram photos is currently uploaded with… I’m not sure I can even bear to type it… white space around it?! Luckily Instagram has taken steps to fix this terrible plague that has gripped the planet by now allowing photos and videos to be uploaded which AREN’T square. You have read correctly, non-square images and videos are now allowed on Instagram. Great news for giraffes! This brings pros and cons with it as brands will now more easily be able to incorporate Instagram into their campaigns but with horizontal space also brings fear of banner ads clogging up users feeds. Brands such as Victoria’s Secret and NBC’s Saturday Night Live have already tested the feature which enables more cinematic widescreen content.
Make music videos with your photos using Facebook Moments
Facebook Moments, an app designed to ease photo sharing among friends, has released a new update which lets you create montages of your favourite pictures from Facebook set to music, and share the video back to Facebook again. Now if only you could pick ‘We’re On The Road To Nowhere’ by Talking Heads, I think it would go well with my recent birthday snaps. Moments is an app created by Facebook’s Creative Labs initiative and the new music video addition should hopefully entice uninitiated users to try it out.
Twitter is up to something and Taylor knows the secret
It looks like Twitter is about to up its photo and video editing offering after Taylor Swift, Pharrell and Big Sean all posted some new ‘funky’ (look at me, talking like a mum!) images and videos up during the recent MTV VMAs. It seems that users should soon be able to add a little more creativity to their Twitter images, yes that’s right, even YOU could be able to overlay zebras AND giraffes onto your posts (second giraffe mention of the day).
— Taylor Swift (@taylorswift13) August 30, 2015
SlideShare rebranded as LinkedIn SlideShare, new clipping functionality
Three years after acquisition, SlideShare has made it official and changed its name to LinkedIn SlideShare. Along with this, it has a new ‘clipping’ option which means you can save your favourite slides from presentations and also group the slides together a la Pinterest for later perusal and inspiration.
LinkedIn revamps its messages by adding gif and emoji capabilities
In a bid to encourage people to use LinkedIn more for messaging, it has introduced what all people want when contacting potential future employees, gifs and emojis. LinkedIn has hinted that there may be further messaging updates coming, including voice and video features or perhaps debriefings post meetings but this is as of yet unconfirmed.
Snapchat creates ‘Back To School’ channel, helping marketers target 13-24s
Snapchat’s Back To School channel has been created for users to upload their experiences of returning to school and college. It also tackles a previous advertiser gripe which is that despite its famously high advertising costs, Snapchat offers little in way of guaranteed user targeting, similar to television. This makes the Back To School feed a brand sweet spot for those wishing to target the 13-24 year old audience and it has subsequently seen Pink, Coca-Cola and the movie “The Visit” all taking this rare opportunity.
Snapchat is charging brands for video ads viewed for less than a second
Not all brands are loving Snapchat it seems, as it has been revealed that it is charging advertisers 2 cents per video view, even when the views are zero seconds long. Snapchat has purported advertising benefits such as vertical video content only (which means users don’t have to rotate their phones to view) and also the fact that the videos take up the entire screen, meaning users can’t look at anything else simultaneously. I would also like to argue that zero seconds of video can stay with you *coughs* lemon party *coughs*.
Target encourages fans to Share The Force
In a partnership with Lucasfilm, Target is encouraging Star Wars fans to upload their favourite memories, be it light sabre fights, Chewbacca impression or good old-fashion Princess Leia sex fantasy (joke – DEFINITELY DON’T DO THAT). Users can upload their photos and videos from Facebook and Instagram to receive galactic coordinates as to where their memories will then be housed. This is all leading towards the hotly-anticipated December release.
Reynolds rides #FoodPorn hashtag with interactive cookbook
If you imagine Nigella’s Instagram feed as a food porn image hub, then Reynolds’ new Instagram cookbook is a multi-screened XXX back-street food porn cinema. The brand has created whole tables of interactive food on Instagram which lead to sub accounts with instructions on how to make the lovely-jubbly grub.
What you need to know about the VMAs and also totally useless fun stuff
If the world thought they could get away with not see Miley’s nipple or Kanye announcing a presidential campaign in 2020 during MTV’s VMAs, they were wrong. With 26% of the 16.5 million tweets being positive, it seemed that the public even… liked it? But maybe that was just them enjoying Bieber crying. MTV also inserted a Moonman emoji into every tweet using the hashtag #VMAs or #VMA which people seemed to enjoy.
Vine was crowned the winning content platform during the ceremony with the most social interactions of all social networks, and with content such as Kanye pretending to be asleep, we’re not surprised (read: we are very surprised as to how this has happened).
Finally, 24 advertisers also signed up to sponsor what MTV called, the ‘Millennial Super Bowl’, feeding their content to users where the most conversations around the event were taking place, Twitter and Snapchat. This was mainly via real-time tweets, ads and, for the first time, branded Periscopes.
38 new emoji submitted for consideration
Exciting news for emoji fans as the Unicode Consortium has released 38 new emoji that it’s considering for next summer’s Unicode 9 release. Highlights among them are an avocado, bacon, a selfie and a dancing man for the long-suffering singleton, dancing woman. Let’s hope there’s a giraffe also included!
Cadbury and Vegemite’s food mash up
Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been about how wacky the flavour will actually be… Get ready for its’ official launch on 1 June. Limited edition though, better be quick!
Snapchat launches video ads
Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon…
LinkedIn introduces analytics tool
LinkedIn has added a number of new features in recent years to enhance its offering, most notably a publishing platform which allows users to write and share blog posts about their industry or working lives. This week, LinkedIn announced this feature is getting an update in the form of an analytics tool to allow authors to better track the traffic their posts receive. Content creators will be able to see demographic information of their readers, as well as who liked and shared their posts.
Enter Instagram competition to win a weekend in Canterbury
Instagramers, bloggers, this is for you! Christchurch tourism is using Instagram images in their latest digital campaign to showcase the South Island region. The month-long campaign called ‘Can Do in Canterbury’ will illustrate the experiences available in Christchurch and Canterbury through videos and images from bloggers and instagramers who have recently visited the region. And yes there is a prize: a weekend in Canterbury with two $500 Jetstar vouchers and a five-day car hire up for grabs. Also, the winning entry will be turned into a “personalised speed reading video” to be pushed out through the tourism board’s social channels. Not bad right?
Google+ launches ‘collections’ feature
The Google-owned social network Google+ has launched a new feature, ‘Collections’. It will allow users to curate and collect content around a chosen topic or interest, in a similar style to a Pinterest board. The company says the decision to launch the feature came from observing user behaviour; people were connecting around shared interests and wanted a better way to organise content relating to these. Early testers have created collections about video games, make-up and hacks.
Instagram reaches 5 million monthly users in Australia
At a recent event for digital agencies, Facebook/Instagram have released some new statistics on the number of users. 5 million right? That represents over 30% growth in the last 12 months. Not bad compared to Facebook’s prized messaging app – WhatsApp – that currently has half that amount of users. No doubt that figure will show some mercy and continue to grow along side Instagram.
Making milk a digital brand for Mother’s Day
The California Milk Processor Board, who brought us the well-known ‘Got Milk?’ campaign from 1993, has launched a modern-day celebration of milk and its association with Mums. #SongsForMums campaign ran this Sunday for Mother’s Day, asking fans to tweet the reason they loved their mum using the hashtag to receive a personalised short song response. They even recruited Ray Parker Jr. of Ghostbusters theme song fame to record the song clips, which were uploaded to SoundCloud and then pushed to social media.
Fisher Price creates awards to celebrate Mums
Also this Mother’s Day, Fisher Price gave fans a different way to show appreciation for their Moms in the form of #TheMOMMYS, a global parenting online awards festival. Fans could champion their deserving Mums by virtually nominating them via Twitter or Facebook and then choosing one of six toy-like 3D printed trophies to share.
UK Brands keep it quiet on Election Day
Last week was the general election in the UK, but unlike most trending topics on Twitter, brands pretty much steered clear of the conversation. With politics such a controversial topic, it’s a sensible move by UK brands to stay quiet. However, that’s not to say a few didn’t have a go:
— Waterstones (@Waterstones) May 7, 2015
— innocent drinks (@innocent) May 7, 2015
— Cath Kidston (@Cath_Kidston) May 7, 2015
Today is the day. Don’t forget to vote! pic.twitter.com/aibjfKWXra
— Specsavers (@Specsavers) May 7, 2015
— lastminute.com (@lastminute_com) May 7, 2015
Relief organisation Misereor introduces ‘The Social Swipe’
What’s the one thing people always have with them? A credit card.
To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros.
Swiping a credit card triggers an animation sequence that illustrates what a small donation can do to help the poor and disadvantaged. This clever activation provides people with an easy and engaging way to get involved and illustrates where their donation goes to.
Coca-Cola ‘Happiness Arcade Machine’ makes recycling fun
Coca-Cola has come up with a green initiative to get kids involved with recycling in Bangladesh called ‘The Happiness Arcade‘. In an effort to raise awareness and incentivise recycling, the brand installed six arcade machines in Dhaka that run on empty bottles rather than quarters.
In the mean time, we can all continue to look for ways to make recycling fun!
Facebook launches mobile ads Audience Network
Facebook has launched its mobile ad network, allowing developers to make money without having to sell their own ads, do their own targeting, handle measurement, or route payments.
The program will roll out over the “coming months” and will start with advertisers interested in buying app installs and engagement ads. No surprises here – Facebook will take a cut of what advertisers pay and hand the rest to the publishers.
The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.
YouTube adds three-second clips to all video content
Google announced a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.
To get started, channel managers need to upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.
Unfortunately, Google won’t allow these intro videos to serve as ads, sponsorships or product placements.
Foursquare has introduced a new stand-alone app, Swarm
Foursquare is breaking itself to two parts: Foursquare for exploring your location, and a whole new app, called Swarm, for keeping up with friends.
The idea comes out of the two unique experiences that Foursquare users have always valued: the first, was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, then locating them on a map.
Bottom line: Swarm will be a map of all your friends, and Foursquare will be a map of all your places. You can sign up for the Swarm mailing list to be the first to know when it is released.
Twitter is experimenting with a mute feature in its mobile apps
Do you ever feel pressured to follow someone for work or social reasons even though their tweets annoy you? No problem, Twitter is experimenting with a mute feature in its mobile apps.
Some users of the company’s iOS and Android clients are now seeing an option to mute accounts that they follow, preventing another user’s tweets and retweets from appearing in their timeline. The user remains muted until you manually unmute them.
In essence, you won’t be seeing another person’s tweets, but they won’t know that. Everybody wins!
Vine gets a makeover – videos are now viewable to non-users
In addition to the home feed and profile view that featured on the initial version of Vine, users will now find a search bar and a set of discovery features from the mobile apps: including curated content — playlists and featured videos and features users — channels, trending tags and popular now.
Interestingly, the site is now accessible for visitors that are not logged in to the service, which will open it up to all for the first time. Like Instagram, Vine began as a mobile-only service, and it will be interesting to see how the team continues to develop the Web version with a greater focus on consuming content.
April Fools by brands on social
Vegemite, an iconic staple to Australian culture tweeted that they have a new energy drink as a part of an April Fool’s Day prank.
Google is looking for a “Pokemon Master” by updating Google Maps with pokemon you can find and “catch”
Pepsi scares commuters waiting at bus stops
Pepsi Max has utilised clever digital imagery on bus advertising spaces to kick off their ‘Unbelievable’ campaign. The bus stops displayed alien ships, tigers and giant robots with laser beam eyes to trick passengers and by-standers from a seemingly clear panel. This innovative and creative campaign has lived up to it’s ‘Unbelievable’ proposition.
Australian Social Media Statistics for March
It seems as though blogging networks such as Tumblr and WordPress are popular amongst Australians and Facebook alone has experienced an increase of 20,000 users over the past month. Social media platforms seem to be growing steadily in Australia according to socialmedianews.com.au
1. Facebook – 13,200,000 users
2. YouTube – 12,600,000 UAVs
3. WordPress.com – 6,300,000
4. Tumblr – 4,700,000
5. LinkedIn – 3,650,000
6. Blogspot – 2,900,000
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. TripAdvisor – 1,400,000
10. Snapchat – 1,070,000 Active Australian Users
11. Flickr – 790,000
12. Pinterest – 410,000
13. Yelp – 190,000
14. MySpace – 180,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users
17. StumbleUpon – 58,000
18. Foursquare – 34,000
19. Digg – 25,000
20. Delicious – 20,000
Twitter is struggling to keep users tweeting
Twopcharts, a site that measures account activity on Twitter, has produced reports that display the platform’s retention issue. Almost 40% of the 20m accounts registered every month send at least one tweet in the first month, but this is likely to decrease to one quarter after a year. It may be the case that Twitter users are logging in but not tweeting. The table below shows the extent of the issue.
Instagram hits 200 million users
Instagram produced a blog post last week to celebrate passing the 200 million user milestone. The network, which has added 50 million users in the last six months, has now seen over 20bn photos shared. Its growth in the US is particularly impressive, where there are now 50.6 million users in total, of whom 35 million access Instagram at least once a month. These figures mean Instagram and Twitter are now very similar in size – the former has more mobile users, but the latter’s desktop usage leaves it slightly larger overall.
Twitter and TV
There were two pieces of research released by Twitter today about Twitter’s relationship with TV. The first discussed the importance of hashtags: 75% of those surveyed believed hashtags were used because they were seen on TV, while 76% thought other users made sure tweets about TV were funny in order to get retweets. Finally, 69% liked seeing celebrities talk about TV on Twitter. The second looked at the way in which people discuss TV on the network, making a distinction between ‘relaxed’ and ‘engaged’ types of behaviour. Analysis of two BBC programmes, Line of Duty and The Voice UK, display the difference between drama and live events. For drama, conversation peaks before and after the show, while talent shows tend to produce sustained chat throughout.
How marketers use Twitter
Twitter’s use for marketers is primarily in increasing brand awareness, as 72% of respondents made clear in a recent survey of more than 1,000 marketing professionals.
Perhaps oddly, considering the above goal, Socialbakers found that only 23% of marketers are using Twitter advertising at the moment. This falls in fourth place among social networks, after Facebook (92%), YouTube (35%) and LinkedIn (24%).
Wisemetrics produce research on Facebook reach
Wisemetrics has produced an article about the extent of the decrease in post reach on Facebook. They display that it has been a two-step process, with dips in both August and November, followed by a plateau since roughly January. The larger the page, the bigger the decrease: pages with over one million fans have suffered a 40% decrease, compared with 20% for pages with one thousand.
Facebook is number one for social commerce
Facebook drives by far the most online commerce of all social sites, according to online store operator, Shopify, and accounts for almost two-thirds of referrals to sites operated by the company. In total, 85% of all social orders were driven by Facebook, which amounts to a 129% year-on-year increase. It wasn’t the highest in terms of order value, though, coming in fourth behind Polyvore, Instagram and Pinterest.
Facebook purchases Oculus-VR
Facebook has announced its intention to purchase Oculus VR, known best for the ‘Oculus Rift’, a 3d virtual reality headset. The move is worth $2bn in cash and stocks and is described by Mark Zuckerberg as a “long-term bet on the future of computing.” Nick Hearne, senior creative at We Are Social, spoke to the Drum about constrasting senses of “admiration and trepidation” about the move:
I’d certainly question whether this is even the right move for Facebook right now. For me, Google’s move into robotics with the purchase of Boston Dynamics has more credibility than Facebook moving into virtual reality. We’ll have to wait and see whether this acquisition is an admirable ‘moonshot’, or a case of joining the scramble to snap up any hot new tech companies for Zuckerberg and co.
Other online users were even more sceptical, to the extent that Oculus founder, Palmer Luckey, had to take to Reddit to quell fears about the future of his company. He assured users that a Facebook account wouldn’t be needed to use Rift, but didn’t rule out either Facebook branding or in-game advertising.
Facebook expands Lookalike Audiences
Facebook has extended the capability of Lookalike Audiences. Now, advertisers can create audiences based on people who visit their website, use their mobile apps or are connected to their Facebook pages, where previously only information like email addresses, phone numbers and user IDs could be used.
Twitter makes photos ‘more social’
Twitter introduced two major changes to photographs last week: users can now tag up to ten others in a photo and post four separate photos in one tweet. Naturally, certain brands were quick to react, as shown in the below examples.
Twitter partners with Billboard and ITV
Twitter announced two partnerships this week. First of all, the network will be working with Billboard to create social music charts, based on online chatter, which will include a section for ‘new and upcoming’ artists. Secondly, the UK’s ITV has announced that it will start using Twitter’s Amplify service, which will allow brands to purchase pre or post-roll adverts on ITV content across the network.
LinkedIn introduces Insights for published content
LinkedIn has announced a free set of Insights, aimed at showing brands how effectively their content is performing on the site. Not only can companies see which stories are trending on the platform, but each will be assigned a performance score based on the effectiveness of their posts, as well as those of related influencers and employees.
It is this last group that could be key to brands’ success on the platform. Last week, Adweek published a piece on the importance of employees on LinkedIn, discussing how their cumulative reach can be higher than that of the brand itself.
Pinterest is preparing to launch ad business
Pinterest is getting ready to roll out the ad business it has been testing since last September, with a soft launch planned for April. Digiday showed some examples of how the ads will look, which reportedly came from a pitch deck sent by Pinterest to an unnamed agency. Other takeouts from the deck include the main target audience (women on mobile), the cost ($30 per 1,000 impressions) and the plans for targeting, which will occur on both a national and regional basis.
Foursquare launches ‘Tap to Tweet’ ad product
Foursquare has added a new element to its ad offering. Entitled ‘Tap to Tweet’, the system encourages users to tweet pre-written marketing messages on checking into certain locations.
BlackBerry looking to monetise BBM
BlackBerry has updated its BBM instant messenger with two new features, each aimed at raising revenue. The platform will now feature sponsored content, alongside a virtual goods store that allows users to purchase stickers.
The Sun adds hashtags to print stories
British newspaper The Sun has become the first of its national rivals to include hashtags in print stories. A postscript titled “What Do You Think?” appears at the bottom of certain articles, encouraging readers to take to Twitter to discuss the paper’s content.
Nike hosts ‘shoppable’ Google+ hangout
Sportswear giant Nike hosted the first ever ‘shoppable’ Google+ hangout last week, in partnership with Asos, to celebrate 27 years of the Air Max product. Hosted by MTV’s Rebecca Dudley, the stunt discussed the various different ways in which the trainers can be worn.
Taco Bell buys its first Instagram adverts
Fast food chain, Taco Bell, is promoting its new breakfast menu using the hashtag #WakeUpLiveMas, and will do so by purchasing Instagram ads for the first time. Other social marketing is being employed, too, including Vine videos, Snapchat messaging and the influencer activity we reported in last week’s Mashup.
We Are Social helps Strongbow launch Rio competition
Cider brand Strongbow is asking men’s 5-a-side football teams from the UK to compete for the opportunity to play against one of Brazil’s best female teams in Rio this summer. The team will be coached by ex-footballer Chris Kamara, TV personality Mark Wright and Brazilian coach Janio Cruz. Teams can sign up using a Facebook app, created by We Are Social, which has also produced social content to drive applications.
Wu Tang Clan doubles Facebook audience in one day
Wu Tang Clan announced that they will release just one copy of their next album. This generated so much chat on Facebook that they increased their fan base from 2.9 million to 4.8 million in just one day.
West Ham United announce social media match
English Premier League football club, West Ham United, will be marking their game against Hull City with twelve different pieces of activity on social media, including competitions, tweeting by players and a man of the match vote. We wonder how much it can distract people from having to actually watch Sam Allardyce’s team.
Barack Obama joins Quora
Following in the footsteps of his Reddit AMA, Barack Obama is joining Quora to answer questions on the Affordable Healthcare Act, and will become the first verified account on the site. Unlike on Reddit, he will not be responding live; instead, the President will answer questions that people have already asked on Quora about the act. His answers will be aggregated on his profile and across the site under existing topics.
Over three quarters of US online adults use social networks
Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more popular than Instagram (17%) and Twitter (18%), while 42% of adults are active on multiple networks.
There were some findings on individual demographics, too: for example, women are four times more likely than men to use Pinterest, while 45% of those aged over 65 are on Facebook. In terms of crossover, Facebook sees the most user crossover: 80% of the users of all other sites spend time on Facebook as well, while Pinterest and LinkedIn have the least crossover of all.
Social ad spending per user rises around the world
Social network ad spending is set to continue growing until at least 2015, according to eMarketer research. In 2012, advertisers were spending an average of $5.14 per user, up to $6.18 in 2013 and forecast to continue to $6.97 this year, then $7.98 in 2015. Growth is slowing, however: compared to a 38.8% change in 2012, 2015 will see an increase of just 25.4%.
Vine launches for web browsers
Twitter’s video sharing platform, Vine, has launched its web version. This includes everything you’d expect: a home screen, plus the functionality to like, comment and share, as well as a new feature: TV mode. This allows users to view all videos in one, continuous stream.
FC Barcelona hit 50 million Facebook fans
Spanish footballing giant Barcelona has become the first club to reach 50 million Facebook fans. The figure depicts the rise of sports clubs on the network – we’ve no doubt that others will follow in their footsteps.
Target use Pinterest for ‘awesome shop’
Clothes retailer Target has created an online ‘awesome shop’, with content curated via Pinterest. The most pinned items from the company’s boards will appear at the top of the shop’s site, allowing users to easily browse the items their peers love.
Ben & Jerry’s react to marijuana legalisation
Ben & Jerry’s last week produced a terrific piece of reactive content after recreational marijuana became legal in the US state of Colorado. At the time of writing, it’s received almost 10,000 RTs and over 5,000 favourites.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
Fashion brands have same-y new year
Happy New Year! Of course, it means a lot coming from us, but when four different fashion brands post the same update at roughly the same time, it ends up having little marketing value. Four indistinguishable posts were uploaded to Instagram on New Year’s Day by Forever 21, Victoria’s Secret, Gucci and Free People.
Happy New Year on Twitter
Fashion brands weren’t the only ones looking to send the same message. Twitter has produced a blog post on how people wished each other a Happy New Year all over the world, with this colourful visualisation showing the time lapse.
Tweet appears as full-page ad in NY Times
Repurposing content from social media for print, CBS Films took out a full-page advertisement in the Saturday edition of The New York Times to include a tweet from film critic A.O. Scott about the new film ‘Llewyn Davis’. The tweet was modified to exclude original mention of 2 other films. Interestingly, CBS Films violated Twitter’s Guidelines regarding endorsement without permission. We await to see if any legal ramifications take place.
Google launches the Open Automotive Alliance
Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The alliance consists of Google, GM, Honda, Audi, Hyundai, and chipmaker Nvidia, and will focus on integrating the OS into in-car systems. The potential for developers to extend their products into the driving experience makes for many exciting opportunities.
Source: The Verge
Polaroid has partnered with Socialmatic to release a camera
Polaroid is partnering with Socialmatic to develop and release a camera that will allow photographers to either instantly share their shots on “major social media networks” or just run off a hard copy using the device’s built-in instant ZINK printer. The Socialmatic features a 14-megapixel sensor up front and a much smaller two-megapixel sensor on the back for snapping and sharing selfies. Running on Android, offers the potential to extend the camera via apps and there is talk of Wi-Fi connectivity included as well.