Here are all of the posts tagged ‘google’.
Over three quarters of US online adults use social networks
Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more popular than Instagram (17%) and Twitter (18%), while 42% of adults are active on multiple networks.
There were some findings on individual demographics, too: for example, women are four times more likely than men to use Pinterest, while 45% of those aged over 65 are on Facebook. In terms of crossover, Facebook sees the most user crossover: 80% of the users of all other sites spend time on Facebook as well, while Pinterest and LinkedIn have the least crossover of all.
Social ad spending per user rises around the world
Social network ad spending is set to continue growing until at least 2015, according to eMarketer research. In 2012, advertisers were spending an average of $5.14 per user, up to $6.18 in 2013 and forecast to continue to $6.97 this year, then $7.98 in 2015. Growth is slowing, however: compared to a 38.8% change in 2012, 2015 will see an increase of just 25.4%.
Vine launches for web browsers
Twitter’s video sharing platform, Vine, has launched its web version. This includes everything you’d expect: a home screen, plus the functionality to like, comment and share, as well as a new feature: TV mode. This allows users to view all videos in one, continuous stream.
FC Barcelona hit 50 million Facebook fans
Spanish footballing giant Barcelona has become the first club to reach 50 million Facebook fans. The figure depicts the rise of sports clubs on the network – we’ve no doubt that others will follow in their footsteps.
Target use Pinterest for ‘awesome shop’
Clothes retailer Target has created an online ‘awesome shop’, with content curated via Pinterest. The most pinned items from the company’s boards will appear at the top of the shop’s site, allowing users to easily browse the items their peers love.
Ben & Jerry’s react to marijuana legalisation
Ben & Jerry’s last week produced a terrific piece of reactive content after recreational marijuana became legal in the US state of Colorado. At the time of writing, it’s received almost 10,000 RTs and over 5,000 favourites.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
Fashion brands have same-y new year
Happy New Year! Of course, it means a lot coming from us, but when four different fashion brands post the same update at roughly the same time, it ends up having little marketing value. Four indistinguishable posts were uploaded to Instagram on New Year’s Day by Forever 21, Victoria’s Secret, Gucci and Free People.
Happy New Year on Twitter
Fashion brands weren’t the only ones looking to send the same message. Twitter has produced a blog post on how people wished each other a Happy New Year all over the world, with this colourful visualisation showing the time lapse.
Tweet appears as full-page ad in NY Times
Repurposing content from social media for print, CBS Films took out a full-page advertisement in the Saturday edition of The New York Times to include a tweet from film critic A.O. Scott about the new film ‘Llewyn Davis’. The tweet was modified to exclude original mention of 2 other films. Interestingly, CBS Films violated Twitter’s Guidelines regarding endorsement without permission. We await to see if any legal ramifications take place.
Google launches the Open Automotive Alliance
Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The alliance consists of Google, GM, Honda, Audi, Hyundai, and chipmaker Nvidia, and will focus on integrating the OS into in-car systems. The potential for developers to extend their products into the driving experience makes for many exciting opportunities.
Source: The Verge
Polaroid has partnered with Socialmatic to release a camera
Polaroid is partnering with Socialmatic to develop and release a camera that will allow photographers to either instantly share their shots on “major social media networks” or just run off a hard copy using the device’s built-in instant ZINK printer. The Socialmatic features a 14-megapixel sensor up front and a much smaller two-megapixel sensor on the back for snapping and sharing selfies. Running on Android, offers the potential to extend the camera via apps and there is talk of Wi-Fi connectivity included as well.
Dwight Howard signature shots with adidas
Whenever sports stars come to Asia, they do an autograph session. But when NBA superstar, Dwight Howard came to Manila, adidas went all out for basketball fans to do something that had never been done before. Brilliant!
Virgin America: The Safety Video Dance
Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s interesting, and sure, people already have a lot to say about it but we’ll let you be the judge.
Facebook remains number one for social logins, Google+ making ground
According to figures from Q3 2013, Facebook’s dominance as the source of social logins to websites and mobile apps is under threat. Currently, it holds 51% of social logins, down 1% from the previous quarter, while Google+ has risen 2% to 26%. On mobile, the figures are slightly better for Facebook, with 66% to Google+’s 20%, while overall it is still way ahead in certain parts of the world.
Facebook’s Q3 figures: revenue and mobile usage up
Facebook has released its Q3 2013 figures, with impressive growth in mobile usage reflected in its revenue. In total, 48% of the network’s daily active users are now on mobile, with a total of 874 million monthly active users, compared with 819 million in Q2 or 604 million for Q3 2012.
This growth is reflected in revenue figures, as 49% of the ad revenue now comes from mobile ads. That’s the ad revenue that makes up $1.80bn of the total $2.02bn for the quarter – a whopping 89% of all the money made by the network. The majority of this ($832m) originates in the USA & Canada, but significant growth can be seen in the graph below for all major global markets.
Facebook admits drop in teen usage
Last week’s tune-up brought you the news that Facebook had seen a drop in relevance to US teens. Well, now the network has stepped up and admitted it. David Ebersman, Facebook’s CFO, said:
Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable… [However,] we did see a decrease in daily users specifically among younger teens.
This is an interesting admission by Facebook – it’ll be worth keeping an eye out on what measures they take to tackle the decline.
A more visual Twitter
Twitter announced an update this week that’s set to add colour to the network: a preview of pictures and Vine videos will now appear front and centre in tweets, rather than users having to click to see media. This opens up a whole new avenue for advertising, in that Twitter can now essentially sell display ads, a system of which some brands have already taken advantage.
Google+: custom URLs and new hangout features
Google+ announced a couple of updates last week. First of all, it will allow custom URLs for accounts that meet three conditions. That account must be 30+ days old, have 10+ followers and have a profile picture – but good luck finding 10 real followers. On top of this, there are some changes to hangouts, which now support HD, filters, location settings (through Google maps), GIFs and SMS integration.
Michael Kors and the first Instagram ad
Fashion retailer Michael Kors posted the first ever Instagram ad to an, erm, mixed reception. Naturally, considering that it was the first ad users had ever seen on the network, it got a fair number of complaints. However, the post also saw excellent engagement, with over 150k likes compared with their normal average of around 50k. So, as almost always, there are two sides to the story – it’s worth waiting to see how quickly Instagrammers adapt to ads on the platform.
David Beckham’s Face-book signing
David Beckham last week took part in a book signing with a twist through Facebook. Rather than directly meet fans and sign their books, he instead ‘signed’ people’s Facebook profiles, while taking part in a live Q&A.
Fast food retailer Wendy’s has promoted its latest burger, the ‘Pretzel Pub Chicken Sandwich’, with a campaign named #PretzelLoveStories. Basically, they’ve created a soap opera spoof from tweets around the sandwich, which you can watch below.
Audi renews #WantAnR8 campaign
Audi has re-released its #WantAnR8 campaign, which asks users to create a virtual lap of the Sonoma Raceway track for the chance to win exclusive driving experiences. From the #WantanR8 Tumblr, fans can select exclusive footage and audio to create a virtual video lap of the Raceway, which they then post to YouTube and Twitter with the hashtag #WantAnR8 to be in with a chance to win.
We Are Social UK produce HP Sauce Movember campaign
HP Sauce is a major partner of Movember for the third year running, and We Are Social UK has produced a campaign to celebrate. Mo Bros are asked to complete a different challenge every week, each of which involves posting a Mo-related photo to the HP Sauce Facebook page via an app. For doing so, participants can win everything from exclusive Movember prizes to Mo fund top ups, all of which go towards raising money and awareness for men’s health.
Katy Perry is now the most followed Twitter user
Katy Perry overtook Justin Bieber as the most popular Twitter user last week, with 46.5 million followers to his paltry 46.49 million.
This week; meme paintings, what it’s really like to be a Google intern and the world reacts to the latest Game of Thrones episode.
What we loved this week. Happy long weekend!
TAKE THE TEST: How agency are you?
SHOCKED: The best tweets about this week’s Game of Thrones (spoiler alert!)
SWEDISH: How to pronounce the names of IKEA’s products.
SPOTTED: James Franco dating the Khaleesi?
HIGH GROUND: Little boy refuses to eat animals.
ACTUALLY: This is what it’s really like to intern at Google.
NO NO NO: Fans react to the Game of Thrones ‘Red Wedding’ (another spoiler alert!)
CONVINCING: 27 works of art you won’t believe are photographs.
STYLISH: Zoo portraits. For the modern day animal.
CLASSED UP: Famous memes get an artistic makeover.
This week; enough Harlem Shakes to make your legs drop off.
Get your Friday Internet fill right here!
PUNCTUATED: 8 new punctuation marks we desperately need.
ARTHRITIC: Eddie the basketball playing otter.
SHAKING: Which agency shook it up the most?
GOOGLED: Ridiculous search suggestions made by Google.
STRESSED: Fantastic campaign by Nivea.
HACKED: Burger King’s twitter is hacked supposedly by Anonymous.
PUPPIED: The cutest Harlem Shake out there.
MORE SHAKIN’: We can’t get enough…is this the best Harlem Shake?
INFOCOOL: An amazing invisible truth about Wikipedia.
NOTED: The best notes left on car windshields.
This week; UpTrade your gadgets, the battle cry of a generation and men in labour.
Take a little break and enjoy some of this week’s wonderful things on the web.
UPTRADE: A chance to swap your old gadgets for a VAIO Duo 11 from Sony.
YOLO: The Lonely Island are back with a new album.
RENTED: Will the rental girlfriend become the male equivalent of the Hermès Birkin?
ADVISED: Invaluable life lessons from the babes on Toddlers and Tiaras.
EXPOSED: Google Maps teaches us a little more about the elusive North Korea.
ANONYMOUS: Un-cloud your files in cement.
EXCITED: Baby Rhino ‘Bys’ trots around at Poland’s Warsaw Zoo.
OUCH: Two men experience simulated labour pains.
CLEVER: Entertaining facts about dinosaurs and some great brand content.
WONDERFUL: Hilarious children’s drawings.