Here are all of the posts tagged ‘grammys’.

We Are Social’s Tuesday Tune Up #176

by Rebecca Zappia in News

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

Screen Shot 2015-02-09 at 3.34.19 PM

The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.

cocacolamakeithappyhed2015

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We Are Social’s Tuesday Tune-Up #125

by Rosalie Odtojan in News, Uncategorized

Toyota takes to the road with social mobile app

Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the way and shared with friends. Roadtrip can also record where travellers stopped along the way and the landmarks they come across, even when the trip is out of mobile data range, as well as recommending trips and route from other users.

toyota roadtrip_7997CFB0-886A-11E3-9F97005056A302E6

WhatsApp users double in less than a year

Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.

China’s Weibo users decline while WeChat rises

The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.

The ongoing saga of organic reach on Facebook

Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:

Facebook is testing a mobile ad network

Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.

Watch your b-to-b-back, Linkedin

Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with Linkedin.

Twitter lends a hand to brands and publishers

Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.

Ajax helps you wipe away annoying social trolls

Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.

JBL turns tour tweets into music

JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.

Thinking of buying a DLSR? Not after this campaign…

This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:

Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.

OnePiece unveils #HackTheSale social campaign

The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.

OnePiece: launches #HackTheSale campaign

Microsoft faces a fumble with the FTC

Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.

Brands’ Grammy Tweet Attempts…

The awards season is truly upon us, beginning with a bang over the weekend with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.

However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.

#BBCtrending: ‘Go home train, you’re drunk’

A tweet containing a peculiar picture of a train being transported through a town in Wales has been retweeted more than 2,200 times. The tweet was sent by We Are Social’s very own, Chris Applegate, along with the line “Go home train, you’re drunk”. In addition to being retweeted by the likes of DJs Rob da Bank, Sara Cox and Jameela Jamil, the tweet has been ‘favourited’ more than 1,000 times. Chris shared his secret of triggering a Twitter mini trend with the BBC, declaring it’s down to a combination of three factors; the picture itself, the line, and the timing.

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The Week According To The Internet #16

by Matilda Aldridge in News

This week; fun at the Grammys, screaming goats and cheeky toddlers.

Happy Friday to one and all! Prepare for some Internet fun.

CONCERNED: Canada will never become a safe-haven for zombies…ever.

AAAAHH: Goats screaming like humans.

CHEEKY: Toddler learns about lying when the truth is written all over your face.

GIFFED: Missed the Grammys? Here are the highlights in GIFs.

WARNED: Engagement store ‘run’ sign offers proposal advice for men.

VLADENTINE’S DAY: Love letters from a global badass.

CHEESE: Ellen Degeneres gets photobombed at the Grammys.

RECORD: Skateboarder nails first ever skateboard to skateboard backflip.

ILLUSTRATED: Facebook hires Pixar to develop emoticons.

LEGEND: Obama fist bump

(Image via)

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