Here are all of the posts tagged ‘instagram’.
Marketers flock to Instagram
Facebook and Twitter are the top social networks currently used by marketers (84.7% and 65.8% of companies respectively) but Instagram will replace Twitter in the next two years according to a new report.
Already used by 32.3% of marketers, it is projected to increase to 48.8% in 2016 before overtaking Twitter in 2017, by when 70.7% of companies will be using it for marketing purposes. Very impressive considering how recently Instagram opened their platform for advertising. And as early reports suggest that Instagram’s product performs on par or better than Facebook, the future is looking very bright for Facebook’s attractive sister platform.
Facebook tests live video streaming
With Periscope being very much the poster child of the live social video trend, Facebook has predictably swooped in to claim its own piece of the action by beginning to test Live Video with a small percentage of iPhone users in the US. They will be able to share live streamed video content with their friends, during which users will see the number of live viewers, the names of friends who are tuning in as well as real-time comments (aka Periscope).
No sleep for brand customer services as Facebook add new tools
Facebook has introduced even more tools to assist marketers with customer service. According to Facebook, messages to pages run by businesses have doubled in the past year. Pages will be able to set their own responsiveness times to manage customer expectations but also set themselves to ‘away’ outside of business hours or when they need a big toilet for instance. Customer service personnel will also be able to leave notes on users’ messages, like: “a-hole alert!” but probably more professional.
Twitter is testing non-chronological timelines
Twitter has begun testing non-chronological timelines to an initial reaction of confusion. A Twitter spokesperson has said: “This is an experiment. We’re continuing to explore ways to surface the best content for people using Twitter.”
Twitter extends ads to logged-out users
Although 307 million people log in to Twitter monthly to check their updates, 500 million people visit who aren’t logged in. Until now, Twitter hasn’t been able to make any money from these logged-out users – that is until now. The platform has just started testing ads on people who aren’t logged in, who mainly come to the site through Google searches, e-mail links or tweets embedded on third-party sites.
Twitter changes image format
Twitter has made an update that means the end of unfortunate image crops when uploading your photo updates. Now photos will be uploaded in the size they were intended and this comes as part of its mission to move away from being a text-based service.
Pinterest acquisitions boost e-commerce and image recognition
Pinterest’s acquisitions rise to nine following an announcement that they’ve bought Pext and The Hunt. The former is a a meme generator, the latter helps users find fashion items by posting an image of it for The Hunt’s community to locate faster than a bunch of Beliebers can find Justin’s latest Instagram crush.
Whisper doubles its audience in six months
Anonymous social platform Whisper has reported that it now has 20 million monthly users, which is twice as many as it had in May. It cannot be denied that the closure of rival app Secret may have something to do with this; where else is one meant to air their filthy Gandalf fantasies? It has also been pulling in some top advertisers with Coca-Cola and Disney/Pixar using the platform.
You may already have heard about Essena O’Neill.
The 19 year-old Australian model has launched a very public rejection of social media.
First she re-wrote the captions on many of her posts, to point out to her 612,000 followers occasions where she was being paid to promote products, or to reveal that she had snapped up to 100 selfies to get the right pose. She slammed Social for its “fakery” and superficiality. Then she deleted her profiles. Or rather, pointed them towards a new site, which promotes the benefits of positive living and a vegan diet.
I first became aware of this story over the weekend, when my teenage daughter, who has recently become vegan herself, told me about Essena and her plea to young people to abandon social media in pursuit of a more meaningful existence.
It had clearly touched my daughter, who is very active on and influenced by social media. As the mother of a teenage girl, and Managing Director of Australia’s largest social media specialist agency, We Are Social, this story has certainly got me thinking.
Thinking about the risks our children may be facing, by growing up in a world where identity is formed and validated on our social networks. And from a professional perspective, thinking about whether Essena’s move was a sign that we could be seeing the beginning of a significant shift: the marketing industry is only just beginning to wholeheartedly embrace people like Essena as brand ambassadors and social media influencers; an entire economy is springing up around people just like her. Is that now under threat? Too early to call, but definitely one to watch.
My take on Essena is that her behaviour is actually no different to that of many a teenager, flailing from one slightly extremist position to another – bikini-clad narcissist to crusading vegan. So far so normal for a teen, except she happens to be having her existential crisis on the world stage, which exponentially compounds it. (See Miley, Bieber, Britney et al).
The fact is, we’re all responsible for maintaining our own integrity – privately and publicly – and sadly, it seems Essena feels she had taken a wrong turn. I do hope she isn’t too hard on herself. Personally, I think she was too young to be able to make the astute assessments and judgements necessary in terms of where to draw the lines in this space. That’s where I think parents have responsibilities to help guide and protect our children as they shape their delicate characters. The story highlights to parents the need to have an honest and open dialogue with our teenagers.
That’s what I will be doing this evening.
Finally I have to say that I did find it a little ironic that she was publicly decrying social media… on social media.
ICYMI: Telstra 2015 Australian Digital Summit
Yesterday the Telstra 2015 Australian Digital Summit took place in Sydney to ‘help Australian businesses capitalise on the move to digital’ with the theme ‘there’s no going back’. It featured many interesting panels and high-caliber speakers from all around the world. Robert Scoble talked about the latest innovations from around the world; Rob Tarkoff, President and CEO at Lithium, talked about innovative ways to delight customers and win loyalty; Brian Solis talked about how brands are defined by those who experience it, and how technology impacts business and our lives – did you know we look at our phone 1,500 times per week, for 177 minutes per day? He also said something we particularly liked. Go Brian!
— Nico Adams (@nicoadams) October 26, 2015
How Australian & New Zealand marketing executives view the future
Marketing executives in Australia and New Zealand believe that the structure and design of their function will need to change to meet the future needs of their enterprises – but they appear to feel less strongly about the subject than their counterparts elsewhere. That was one of the major findings of a global study by The Economist Intelligence Unit sponsored by Marketo, based on a survey of 660 high-level marketing executives asked to consider the future of their professions. Among the main findings:
- ANZ marketers are aware of the need to overhaul their organisation but feel it less acutely than marketers in many other regions
- The marketing function’s role as a revenue driver will grow substantially as it assumes responsibility for the customer experience
- Customer acquisition will present a major challenge for ANZ organisations but they are investing heavily in marketing initiatives and as a result are confident they will rise to meet the challenge
- ANZ marketers believe that real-time mobile personalised transactions will shape the future of the marketing function
Have a look at the full report here.
Sumo Salad, Contiki, Model Co. and others to raise awareness on Equal Pay Day
Did you know? In Australia, pay gap between men and women sits at 18.6%. Shame on you, ‘Straya. Why is it particularly relevant today? Because this is the day Australian women will stop getting paid for the year as a result of the gender pay gap. From this day forward, “women will work the next 65 days FOR FREE, while their male counterparts continue to earn a salary“. How crazy is that?! The conversation on Twitter is on fire, and many brands are offering a 18% discount on their products.
Today is Cosmo’s #EqualPay Day. Because on October 27 women effectively stop getting paid until the end of the year compared to men, we’re offering chicks 18% off at heaps of awesome retailers for one day only. Find out how to claim yours by heading to our website. A photo posted by Cosmopolitan Australia (@cosmoaustralia) on
Boomerang is here, and we all love it
Instagram launched Boomerang last week, a new standalone video app that takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Brands are already using it to drive engagement, and users are going crazy about it too, with almost 160,000 short videos posted in just a few days.
Facebook comes top of the class for Social Ad Effectiveness
eMarketer has released a catchily named new report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” where executives were asked to rate different social platforms in terms of their paid advertising effectiveness. The results left Facebook with a healthy report to take back to its parents this half term, with a B+ for ROI and the only A in the class (made up of Twitter, LinkedIn, Instagram, Pinterest and Snapchat) for its targeting capabilites. Snapchat was commended for its creative capabilities but as a relative newbie to advertising came bottom of the class with some of the lowest scores in the categories judged. ‘Good effort’ Snapchat.
Companies using Instagram set to double next year
It has been reported that 88.2% of US companies use at least one of the major social platforms indicating they are almost at saturation point. Despite this marketers are now rapidly embracing Instagram which is reported to be one of the only major social networks which will continue to show significant growth over the next two years according to the latest eMarketer forecast. Currently 32.3% of US companies with over 100 employees use Instagram for marketing activities but this will increase to 70.7% by 2017, overtaking Twitter for the first time.
Facebook improves search features
Three major improvements have been made to Facebook’s search capabilities. The first is that it will now offer personalised search suggestions, secondly you can search through publicly shared posts by strangers or your friends and finally you can search for what people are saying about specific topics and viral posts. Facebook will also highlight topics which are currently popular so you can keep up to speed with real-time news.
Facebook: “Unleash the Instant Articles!”
Thousands of Instant Articles were released onto Facebook for iPhone users last week. The rollout comes after it launched with just a few select publishers but now the number has increased to include people like USA Today, The Daily Mail and Cosmopolitan among others. Instant articles are fast-loading, image heavy and housed within Facebook, promising a richer reading experience than regular mobile web articles. You’ll know when you’re seeing an Instant Article as it’ll be marked with a lightning bolt as seen below. Many publishers are keen to get involved despite concerns within the industry that they’ll lose control to Facebook over content. Some of these concerns were alleviated when Facebook said the publishers could keep all of the advertising revenue sold within their Instant Articles in exchange for the soul of their editor’s first born child. Seems reasonable.
Twitter Polls are rolled out
This month sees the official launch of Twitter polls, where users can now pose questions with two options for answers e.g. ‘Do you like lamp? a) Yes I Like Lamp b) No I Do Not Like Lamp’. It has been said by Twitter that answers you submit will not be shared publicly or with third parties (so they can sell you some lamp if you like it) and you will be notified of the final result when the poll is complete, which could be a little annoying if you become addicted to the polls.
Twitter to let brands link Twitter handles to their customer accounts to aid customer care
Twitter is working with Fabric and Gnip to help businesses run their customer services more smoothly over Twitter. Early testers like Hilton are now able to link up customers’ Twitter credentials to their main customer accounts so all interactions with the brand on Twitter can be tracked for quicker history overview to assist with resolution. Twitter’s fast-paced nature now means that it dominates customer services on social, with 80% of all customer requests coming through this platform.
Twitter announces improvements to and future plans for embedding tweets
At a recent Twitter Flight developer conference it has been announced that there is to be a new “ecosystem” of products for publishers coming out which are tied to how tweets are embedded in published content. These include already existing Twitter products like Tweetdeck and Curator which help find the best tweets to feature in content and also partnerships with companies like Spredfast, Wayin, Dataminr, ScribbleLive and Flowics. It’s also introducing a new grid format (see example below) for those who don’t want to just stack tweets on top of each other (guilty!🙋). Twitter’s Michael Ducker argued that embedded tweets have now become the “modern day pull quote” and has also announced a partnership with JCDecaux to bring tweets to out of home digital displays.
— US Dept of Interior (@Interior) October 8, 2015
Google reveals its subscription video service
It has now been announced that Google will be offering a subscription video service called YouTube Red and the cost? $9.99, which also encompasses a music service called YouTube Music (formerly known as YouTube Music Key) and includes a full subscription to Google Play Music. The service which is only currently available in the US will allow users access to all content on YouTube without the ads and they’ve announced that they’ll be 10 new original shows launching for subscribers. Unfortunately for YouTube content creators, if you make content with advertising support you HAVE to participate in the subscription service or your videos will be set to private and no one will be able to find them.
Twitter’s first ‘Promoted Moment’ is an ad for new film ‘Creed’
The first marketers to use a Promoted Moment after its Moments channel was launched earlier this month are the people behind new movie Creed (A Rocky spinoff FYI). No details of pricing have been released but Twitter has said that it is more in the range of a Promoted Trend than a single promoted tweet. A promoted trend costs around $200,000 a day. Why not get 10!
Skittles score a touchdown as the NFL’s first Live Story sponsor on Snapchat
After seven weeks of Live Stories from the NFL on Snapchat, it introduced three 10 second ads from Skittles that played in between videos shared by fans at the stadium during a game between the Seattle Seahawks and San Francisco 49ers on Thursday of last week. It is believed that advertising was not started right at the beginning of the season as the NFL would have been taking the first seven weeks to sum up what its audience is like. Snapchat stories have been seen to command more than 10 million views in 24 hours with a minimum cost of 2 cents per view but the NFL will most likely charge a lot more than the minimum.
Wendy’s get creative with Snapchat style ads on Facebook
As some brands are just waking up to the new possibilities of Facebook’s full screen ads,Wendy’s is racing ahead with a fun interactive ad which uses, photos, videos and GIFs which people can swipe (a classic Snapchat move) to see the whole process of burger making step by step. Other brands testing Facebook’s new immersive ad format include Gatorade, Michael Kors and Bacardi.
TCL is inviting people to talk to its new TV set as part of Halloween campaign
To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:
“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”
Doc Brown uses Facebook Messenger to talk about the future
As part of Back To The Future Day on 21st October, not only did Universal launch social campaigns on Facebook, Twitter, Tumblr and Instagram but Doc Brown himself chatted about the future (and a bit about BTTF products like Pepsi) with fans on Facebook Messenger. The Back To The Future chat created by startup Imperson allows users to have a quick exchange with the doctor and is an attempt to crack the messaging medium where many brands have failed but which sees a reported 104 million monthly users in the US alone. Imperson has already revealed that their next chat character will be Miss Piggy, free, single and ready to mingle!
Of course lots of brands wanted to hop aboard the hover board of social conversation (see what I did there). Here are some of the good, bad and downright ugly to wrap up this week’s epic mashup.
Australian reality TV <3 Twitter
While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.
— Twitter Australia (@TwitterAU) July 30, 2015
Facebook adds Buy and Sell
Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.
Abbott tweets and regrets
We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.
Facebook releases Q2 figures
Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.
Facebook tests profile tags
Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:
Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.
Instagram ad sales to reach $2bn by 2017
Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.
Twitter releases Q2 data
Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:
In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.
Snapchat continues to update Discover
Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.
The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.
Google ends YouTube and G+ integration
Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.
Yahoo acquires social shopping site Polyvore
Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.
Talenti’s ‘Flavorize Me’ campaign
Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.
Coca Cola measures happiness of Londoners
This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.
Topshop removes mannequin due to Facebook complaints
An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.
Star Wars mobile app: May the force…
I can’t even. Srsly.
If the upcoming release of Star Wars: Episode VII The Force Awakens is the reason why you live, don’t miss the new mobile app released by Disney Interactive and Lucasfilm to give fans an outlet for keeping up with the latest franchise news and fellow fans.
It has anything you want, and much more: fan community, social updates, GIFs, special content, breaking news, special events, augmented reality, countdown to the release date, and even a Star Wars-themed weather experience. Download it* for free on the (US) iTunes App Store and Google Play, then take and share a Star Wars selfie as Jedi, Princess Leia, Han Solo’s carbon freeze, and more.
* Disclaimer: Your productivity will drop dramatically.
Facebook Messenger testing Moneypenny to help you find and buy products
Facebook Messenger is getting its own virtual digital assistant code-named Moneypenny, which will allow users to ask real people for help researching and ordering products and services, among other tasks. It’s in internal testing at the moment, but it makes sense in the context of what Facebook announced during Mark Zuckerberg’s latest keynote about allowing users to interact with businesses via Messenger, placing orders and getting updates on them all in the same place. Keep us posted, Mark. Thanks.
Instagram stats on organic performance
Locowise recently analysed 2,500 Instagram profiles and their organic growth and engagement results in the month of May. Here what you need to know:
- Organic follower growth averaged 1.5%, compared with 0.2% for Facebook.
- Brands averaged 2.41 posts per day. The largest profiles are the most active posting just over 6 posts per day.
- 91.8% of all posts were photos.
- Only 8.2% of posts were videos, but they accounted for 11.6% of all comments.
- #nofilter still rules with the most popular filter being “normal”
- Organic engagement per post was 2.6% of the total audience, versus 0.5% for Facebook.
- Photos engage 2.7% of the total audience, while that number drops to 1.5% for videos.
- 97.2% of all engagements were <3 (hearts)
Snapchat focuses on media content
Snapchat updated its iOS app – and is updating the Android one in the near future – with a redesigned Stories screen to put a bigger emphasis on media content. A very prominent shortcut to Discover partners is now positioned beneath your stories and above those from your friends. Same thing for the Live section, which has also been moved up to this spot, above the Recent updates from your friends.
snapchat moved ALL OF THE DISCOVER CONTENT *PLUS* LIVE STORIES ~DIRECTLY TO THE TOP OF THE STORIES PAGE pic.twitter.com/fJy7ouBjry
— Sam Sheffer (@samsheffer) July 13, 2015
Google indexing nearly five times more tweets than it was
After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed.
Facebook changes its CPC ads
Facebook has made what could be a very significant change to its cost-per-click ads and will now only register ‘link clicks’, meaning clicks that do one of the following: link to another site, contain a call-to-action (e.g. shop now), install an app, link to Facebook canvas apps or watch a video on another site. The move is expected to have a big impact on advertisers. CPC ads will be more expensive (say 16 cents vs. 5 cents) but more valuable and directly linked to commerce. We might well expect to see Facebook ad spend increase, as advertisers can measure their ads more directly with the likes of Google.
Facebook adds ‘See First’ News Feed feature
Facebook has added a new set of News Feed preferences, initially for iPhone and iPad users in the USA, including a feature named ‘See First’. Users can now choose friends or pages that they consider particularly important and add them to a list, meaning that their content will always show up, sort of like the opposite of ‘unfollow’. It’s likely to have an impact for brands, who have seen reach drop hugely over the past year or so among those who like their pages; if a brand isn’t added to ‘See First’, its posts may appear even lower in users’ News Feeds.
Vine adds ‘Suggested Viners’ and 720p posts
The latest version of the Vine app comes with two updates: ‘Suggested Viners’, which lets users find high-quality content publishers, chosen by the network, and the ability to post in HD.
Meerkat unveils Cameo
Meerkat has added a new feature called Cameo, which allows one broadcaster to invite another to take over a stream for up to 60 seconds. Expect to see celeb cameos in branded content.
Google removes G+ posts from Knowledge Card Graphs
Google is removing Google+ posts from Knowledge Card Graphs in search results. The photo below shows what the cards used to look like; now it’s the same, just without the stuff in the red square.
Amazon blocks certain reviewers due to social interactions
Amazon has been monitoring social media and subsequently banning users who have been interacting with authors from leaving book reviews on the Amazon site, in case they are ‘friends’ rather than impartial reviewers. It has since been accused of ‘Big Brother’ style tactics in a change.org petition.
MoveOn wants supporters to donate their social profiles
Progessive political giant, MoveOn, is asking its followers to donate their social profiles to allow the company to post messages from them. Benjamin O’Keefe, social and cultural producer for MoveOn said that the move was an opportunity for donation in an non-financial sense:
This is a different way for people to donate in a way that really matters. It’s great when people can chip in and donate money, but not everyone can.
Coca-Cola teaches Twitter users about their names
Coca-Cola has created a tweet-powered billboard in Times Square, NYC, asking users to tweet their name with the hashtag #CokeMyName for the chance to learn facts about it. Sorry to any Laurens reading, we’ve kind of ruined the surprise.
first direct and We Are Social launch ‘no, thank YOU’
first direct and We Are Social created a campaign to show the bank’s customers just how much it cares. Rather than just replying to messages saying ‘thank you’, the bank went one step further. Here’s an example:
— first direct (@firstdirect) July 8, 2015
Discovery uses Meerkat during Shark Week
Are you ready for a tenuous attempt to shoehorn a link between meerkats the animals and Meerkat the live streaming service? Good, here goes.
Sharks and meerkats aren’t natural allies. However, Discovery has been using the live streaming service, Meerkat, to post live camera streams of the aquatic creatures during Shark Week.
See? Tenuous. Here’s a picture.
Brands get their teeth into shark week
Discovery wasn’t the only brand posting about Shark Week. A load of them were at it.
— Malibu Rum (@maliburumus) July 5, 2015
— Jamba Juice (@JambaJuice) July 5, 2015
Brands heart emojis