Here are all of the posts tagged ‘instagram’.

We Are Social’s Tuesday Tune-Up #200

by Cat May in Uncategorized

Australian reality TV <3 Twitter

While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.

Facebook adds Buy and Sell

Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.

Abbott tweets and regrets

We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.

Facebook releases Q2 figures

Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.

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Facebook tests profile tags

Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:

Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.

Instagram ad sales to reach $2bn by 2017

Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.

Twitter releases Q2 data

Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:

In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.

Snapchat continues to update Discover

Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.

The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.

Google ends YouTube and G+ integration

Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Yahoo acquires social shopping site Polyvore

Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.

Talenti’s ‘Flavorize Me’ campaign

Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.

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Coca Cola measures happiness of Londoners

This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.

Topshop removes mannequin due to Facebook complaints

An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.

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We Are Social’s Tuesday Tune-Up #198

by Cristina Forlani

Star Wars mobile app: May the force…

I can’t even. Srsly.

If the upcoming release of Star Wars: Episode VII The Force Awakens is the reason why you live, don’t miss the new mobile app released by Disney Interactive and Lucasfilm to give fans an outlet for keeping up with the latest franchise news and fellow fans.

It has anything you want, and much more: fan community, social updates, GIFs, special content, breaking news, special events, augmented reality, countdown to the release date, and even a Star Wars-themed weather experience. Download it* for free on the (US) iTunes App Store and Google Play, then take and share a Star Wars selfie as Jedi, Princess Leia, Han Solo’s carbon freeze, and more.

 

* Disclaimer: Your productivity will drop dramatically.

Facebook Messenger testing Moneypenny to help you find and buy products

Facebook Messenger is getting its own virtual digital assistant code-named Moneypenny, which will allow users to ask real people for help researching and ordering products and services, among other tasks. It’s in internal testing at the moment, but it makes sense in the context of what Facebook announced during Mark Zuckerberg’s latest keynote about allowing users to interact with businesses via Messenger, placing orders and getting updates on them all in the same place. Keep us posted, Mark. Thanks.

Instagram stats on organic performance 

Locowise recently analysed 2,500 Instagram profiles and their organic growth and engagement results in the month of May. Here what you need to know:

  • Organic follower growth averaged 1.5%, compared with 0.2% for Facebook.
  • Brands averaged 2.41 posts per day. The largest profiles are the most active posting just over 6 posts per day.
  • 91.8% of all posts were photos.
  • Only 8.2% of posts were videos, but they accounted for 11.6% of all comments.
  • #nofilter still rules with the most popular filter being “normal”
  • Organic engagement per post was 2.6% of the total audience, versus 0.5% for Facebook.
  • Photos engage 2.7% of the total audience, while that number drops to 1.5% for videos.
  • 97.2% of all engagements were <3 (hearts)

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Snapchat focuses on media content

Snapchat updated its iOS app – and is updating the Android one in the near future – with a redesigned Stories screen to put a bigger emphasis on media content. A very prominent shortcut to Discover partners is now positioned beneath your stories and above those from your friends. Same thing for the Live section, which has also been moved up to this spot, above the Recent updates from your friends.

Google indexing nearly five times more tweets than it was
After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed.

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Facebook changes its CPC ads
Facebook has made what could be a very significant change to its cost-per-click ads and will now only register ‘link clicks’, meaning clicks that do one of the following: link to another site, contain a call-to-action (e.g. shop now), install an app, link to Facebook canvas apps or watch a video on another site. The move is expected to have a big impact on advertisers. CPC ads will be more expensive (say 16 cents vs. 5 cents) but more valuable and directly linked to commerce. We might well expect to see Facebook ad spend increase, as advertisers can measure their ads more directly with the likes of Google.

Facebook adds ‘See First’ News Feed feature
Facebook has added a new set of News Feed preferences, initially for iPhone and iPad users in the USA, including a feature named ‘See First’. Users can now choose friends or pages that they consider particularly important and add them to a list, meaning that their content will always show up, sort of like the opposite of ‘unfollow’. It’s likely to have an impact for brands, who have seen reach drop hugely over the past year or so among those who like their pages; if a brand isn’t added to ‘See First’, its posts may appear even lower in users’ News Feeds.

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Vine adds ‘Suggested Viners’ and 720p posts
The latest version of the Vine app comes with two updates: ‘Suggested Viners’, which lets users find high-quality content publishers, chosen by the network, and the ability to post in HD.

Meerkat unveils Cameo
Meerkat has added a new feature called Cameo, which allows one broadcaster to invite another to take over a stream for up to 60 seconds. Expect to see celeb cameos in branded content.

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Google removes G+ posts from Knowledge Card Graphs
Google is removing Google+ posts from Knowledge Card Graphs in search results. The photo below shows what the cards used to look like; now it’s the same, just without the stuff in the red square.

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Amazon blocks certain reviewers due to social interactions
Amazon has been monitoring social media and subsequently banning users who have been interacting with authors from leaving book reviews on the Amazon site, in case they are ‘friends’ rather than impartial reviewers. It has since been accused of ‘Big Brother’ style tactics in a change.org petition.

MoveOn wants supporters to donate their social profiles
Progessive political giant, MoveOn, is asking its followers to donate their social profiles to allow the company to post messages from them. Benjamin O’Keefe, social and cultural producer for MoveOn said that the move was an opportunity for donation in an non-financial sense:

This is a different way for people to donate in a way that really matters. It’s great when people can chip in and donate money, but not everyone can.

Coca-Cola teaches Twitter users about their names
Coca-Cola has created a tweet-powered billboard in Times Square, NYC, asking users to tweet their name with the hashtag #CokeMyName for the chance to learn facts about it. Sorry to any Laurens reading, we’ve kind of ruined the surprise.

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first direct and We Are Social launch ‘no, thank YOU’
first direct and We Are Social created a campaign to show the bank’s customers just how much it cares. Rather than just replying to messages saying ‘thank you’, the bank went one step further. Here’s an example:

Discovery uses Meerkat during Shark Week
Are you ready for a tenuous attempt to shoehorn a link between meerkats the animals and Meerkat the live streaming service? Good, here goes.

Sharks and meerkats aren’t natural allies. However, Discovery has been using the live streaming service, Meerkat, to post live camera streams of the aquatic creatures during Shark Week.

See? Tenuous. Here’s a picture.

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Brands get their teeth into shark week
Discovery wasn’t the only brand posting about Shark Week. A load of them were at it.

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Brands heart emojis

Last week saw #NewMeaningsForEmojis trending on Twitter. Did brands get involved? You bet. You ruddy bet.

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We Are Social’s Tuesday Tune-Up #196

by Cat May in News

We are #gladeveryday

What makes you glad? The team at GLAD Australia are celebrating the return of the original cutter bar on their Cling Wrap with a campaign welcoming this consumer powered product change. After seeing customers taking to their social channels to express their complaints about the new cutter bar position, the brand has decided to change the packaging and bring the cutter bar back.

The community started sharing how “glad” they were about being listened by the brand, and a social campaign was developed to leverage this organic conversation trend within the community, inspired by their behaviour. Now, all Australians are being asked to share what makes them glad using the #gladeveryday hashtag for a chance to be rewarded every day. All content is being aggregated and is visible on a conversation hub, offering a great insight into what Australians are glad about.

Happy Social Media Day!

Whether it’s the highlight of your year or you think it’s just a Mashable gimmick, June 30th is Social Media Day and it’s time to celebrate. There are meet ups taking place around the country and the globe so keep an eye on the #SMDay hashtag to see what’s going on…

Twitter x TV = a whole lot of gifs

What does the return of The Voice mean for social media? It means a whole lot of gifs, if The Voice‘s Twitter profile is anything to go by. Since the launch of Twitter Australia’s TV dedicated handle, shows have been upping their game and anyone who follows The Voice can now request moments of the show to be tweeted in gif form. For a show all about the voice, the social media team is certainly trying to etch visuals into your memory…

 

Facebook is testing a mobile lead-generation ad unit
Another day, another Facebook mobile ad unit. The social network is testing lead-generation-based mobile ads that will allow users to sign up for newsletters or complete forms with two taps, with fields being pre-filled with the information Facebook already has about the user. If they sufficiently help to reduce the hassle of filling out details, the ads could be a real success.

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Jazz up your photos with Facebook’s new photo uploader
Facebook has introduced a new way to spruce up your photos by adding text, filters or stickers onto any of your photos. The functions may not exactly be revolutionary but Facebook is keen to stay on top of the game especially with the likes of Snapchat and Japanese messaging app, Line, already being early to the party. The new photo uploader is currently being tested but watch this space for when it is rolled out across iOS soon.

You can now use Facebook Messenger without having an account.
Not keen on using Facebook but want to stay connected with your friends? Do not worry – Facebook has this sorted. Starting in Canada, North and South America, users can sign up for the Messenger app without having a Facebook account. The change comes with a new “Not on Facebook?” button where people can then upload their phone contacts which will be matched with other Messenger users. The head of Messenger, David Marcus calls it ‘an augmented address book’ where a user will have all of their address book and the ability to search for everyone on Messenger.
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Instagram revamps its ‘search and discover’ functions
From having a pretty basic ‘Explore’ function, Instagram has ramped it up a notch and introduced a whole new way of exploring and searching for photos. As well as a revamped explore feature, complete with trending tags, users can now search specific categories, location-based topics or even events in real time. The change brings Instagram into being at the forefront of real-time content alongside the likes of Twitter and Snapchat.

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Snapchat gives advertisers the hard sell
Snapchat took a very temporary break from being cool last week and released a no-fun infomercial about Snapchat‘s ads. In a zero fuss, zero enjoyment video, Evan Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.

Bringing back the Mayor!
Location-sharing app, Swarm, has brought back mayorship to the delight of… no-one, really. Since launching off the back of Foursquare, the app has slowly declined in the ranks and it seems the latest efforts may just be a bit too late.

Happy birthday to Reddit!
User-generated blog Reddit celebrated its 10th birthday this week. Since the website was set up 10 years ago there has been 190,227,552 posts, 36,136,190 user accounts and 1,715,454,785 comments… only 0.36% of which mention cats. Reddit is now so huge that its current active users would make up the 8th largest population in the world, just after Nigeria and larger than Russia, Japan, and Mexico.

Crocs goes creative
Summer is a big season for crocs and to really push sales, the brand has recently partnered with Twitter to create a new, interactive campaign. Consumers can pick a pair of crocs and an outfit of choice for a model to wear… whilst going down a waterslide. The content will live on a micro blogging site called Funway Runway and will be a ‘cross section of fashion, fun and footwear’.

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Lilly Pulitzer collaborates with Snapchat
American brand, Lilly Pulitzer has collaborated with Snapchat in offering custom prints to add to customers own Snapchat photos. When a user enters a store they can automatically add a printed ‘geofilter’ to their photos. Jane Schoenborn-Paradis, vp of creative communications at Lilly Pulitzer commented on how (Snapshat) “is such a visual platform and allows us to share our prints and enforce what we’re known for in a fun way.”

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Facebook shows its support for same-sex marriages
Have you noticed that your Facebook News Feed is looking a lot more colourful? After the U.S. Supreme Court ruled that same-sex marriage is now a fundamental right, Facebook launched the new ‘Celebrate Pride’ tool where users can show their support of marriage equality by adding a rainbow filter over their profile photo.

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It’s not just Facebook that’s shown support for the latest ruling in America. Lots of brands have leapt on the back of the same-sex marriage legalization and have demonstrated their support in a variety of ways:

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We Are Social’s Tuesday Tune-up #189

by Harriet Lane

Cadbury and Vegemite’s food mash up
Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been about how wacky the flavour will actually be… Get ready for its’ official launch on 1 June. Limited edition though, better be quick!

Cadbury Dairy Milk Vegemite chocolate

Snapchat launches video ads
Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon…

LinkedIn introduces analytics tool
LinkedIn has added a number of new features in recent years to enhance its offering, most notably a publishing platform which allows users to write and share blog posts about their industry or working lives. This week, LinkedIn announced this feature is getting an update in the form of an analytics tool to allow authors to better track the traffic their posts receive. Content creators will be able to see demographic information of their readers, as well as who liked and shared their posts.

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Enter Instagram competition to win a weekend in Canterbury
Instagramers, bloggers, this is for you! Christchurch tourism is using Instagram images in their latest digital campaign to showcase the South Island region. The month-long campaign called ‘Can Do in Canterbury’ will illustrate the experiences available in Christchurch and Canterbury through videos and images from bloggers and instagramers who have recently visited the region. And yes there is a prize: a weekend in Canterbury with two $500 Jetstar vouchers and a five-day car hire up for grabs. Also, the winning entry will be turned into a “personalised speed reading video” to be pushed out through the tourism board’s social channels. Not bad right?

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Google+ launches ‘collections’ feature
The Google-owned social network Google+ has launched a new feature, ‘Collections’. It will allow users to curate and collect content around a chosen topic or interest, in a similar style to a Pinterest board. The company says the decision to launch the feature came from observing user behaviour; people were connecting around shared interests and wanted a better way to organise content relating to these. Early testers have created collections about video games, make-up and hacks.

Instagram reaches 5 million monthly users in Australia
At a recent event for digital agencies, Facebook/Instagram have released some new statistics on the number of users. 5 million right? That represents over 30% growth in the last 12 months. Not bad compared to Facebook’s prized messaging app – WhatsApp – that currently has half that amount of users. No doubt that figure will show some mercy and continue to grow along side Instagram.

Making milk a digital brand for Mother’s Day
The California Milk Processor Board, who brought us the well-known ‘Got Milk?’ campaign from 1993, has launched a modern-day celebration of milk and its association with Mums. #SongsForMums campaign ran this Sunday for Mother’s Day, asking fans to tweet the reason they loved their mum using the hashtag to receive a personalised short song response. They even recruited Ray Parker Jr. of Ghostbusters theme song fame to record the song clips, which were uploaded to SoundCloud and then pushed to social media.

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Fisher Price creates awards to celebrate Mums
Also this Mother’s Day, Fisher Price gave fans a different way to show appreciation for their Moms in the form of #TheMOMMYS, a global parenting online awards festival. Fans could champion their deserving Mums by virtually nominating them via Twitter or Facebook and then choosing one of six toy-like 3D printed trophies to share.

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UK Brands keep it quiet on Election Day
Last week was the general election in the UK, but unlike most trending topics on Twitter, brands pretty much steered clear of the conversation. With politics such a controversial topic, it’s a sensible move by UK brands to stay quiet. However, that’s not to say a few didn’t have a go:

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We Are Social’s Wednesday Wrap-Up #188

by Cat May in Uncategorized

Twitter hosts Gif booth at the Logies

Having debuted their Gif booth on The Today Show last week, Twitter and TV Week took it to the Logies on Sunday night to share TV’s finest talents with their social audience.

Instagram launches @music

Instagram has created a feed called @music dedicated to exploring music from around the world. Expect to see musicians from a different perspective as they share snaps from their daily lives.

@TwitterFood makes everyone hungry

Twitter has created @TwitterFood to share tweets about meals, recipes and dining experiences. There’ll be tweets from chefs and food fans alike so get ready to see a feed full of #foodporn. We’re hungry just thinking about it.

More US internet users are mobile-only than desktop-only

The number of US mobile-only internet users has overtaken its desktop equivalent for the first time ever. The former camp now sits at 11.3% to the latter’s 10.6%.

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Facebook brings video calls to Messenger

Facebook has added video calling to its standalone Messenger app. The feature, available in the UK, USA, Canada and 15 other countries, will work on mobile connections from 3G to LTE.

Buy promoted tweets and Google ads together

Twitter and Google have formed a partnership that will allow users of Google’s ‘Double Click Bid Manager’ to purchase promoted tweets along with Google ads. This marks yet further interaction between Twitter and Google, which has already given greater prominence to tweets in search results.

Twitter purchases TellApart

Twitter has bought ad retargeting company, TellApart, a move that comes with ‘cross-device’ expertise. This ability, combined with Twitter’s huge amount of login data, could prove lucrative, particularly when Twitter’s ‘buy’ button is thrown into the mix.

Meerkat distances itself from Twitter

Meerkat has added Facebook support in the latest version of its iPhone app. The move clearly shows an attempt to distance itself from Twitter, which has removed the app from its social graph since the launch of its rival streaming app, Periscope.

Absolutely Anything trailer to debut on Snapchat

Absolutely Anything, the British comedy that marks Robin Williams’s final on-screen performance, is set to debut its trailer on Snapchat’s Discover platform. Lionsgate, the company behind the film, has said that it will be looking at further Snapchat promotion closer to the film’s release.

Lego gets kids to invent the kronkiwongi

Lego has launched a Facebook campaign asking children to create an imaginary character called a ‘kronkiwongi’ and encouraging parents to upload their children’s creations. We’re not sure about you, but we think it looks exactly like this.

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#DoritosRoulette on Periscope

Doritos has launched its ‘Roulette’ bags, in which one of every six crisps is incredibly spicy, in the US. To celebrate, it has created #DoritosRoulette on Pericope; all viewers are eligible to win prizes, which will depend on where a roulette wheel lands in the live gameshow.

Watching boxing on Periscope

Mashable has released a piece about watching the Pacquiao-Mayweather fight on Periscope, in which it discusses how numerous streams were available, how many were shut down and how it created a unique watching experience. It raises a number of questions about both social viewing and piracy, which are well worth considering as we move into an increasingly mobile and digital world.

Facebook responds to Nepal earthquake

After the tragic news that an earthquake had hit Nepal last week, there was at least some comfort to be taken in the heartwarming worldwide response. Facebook was a part of this, adding a ‘donate’ button to the top of users’ News Feeds and promising to match donations up to $2m. In two days, it had raised $10m.

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Child is born

Last week, despite it being the 21st Century, a princess created another princess. Of course, brands were keen to get involved.

 

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