Here are all of the posts tagged ‘instagram’.
Over half of digital display ads are never seen
According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).
Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.
Sydney hosts another soggy Tropfest
Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.
Adjustable photo filters on Twitter
Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.
Tumblr adds buttons from external sites
Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.
Geofilters available to all Snapchatters
Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.
G+ adds pinned posts
You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.
Line Pay goes global
Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.
Toyota wants us to #BuckleUpForLife
Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.
Build a Honda on Twitter
Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.
Heineken will make your party better
Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.
Stella buys Instagram ads
Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.
Celebrate advent on Instagram
Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.
Ted Baker wants to help Santa take an Elfie
Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.
Brands on Black Friday
Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.
Brands tweet about Peter Pan Live
NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.
I wonder if they called it ‘neverland’ after someone ordered delivery pizza and it never came #PeterPanLive
— DiGiorno Pizza (@DiGiornoPizza) December 5, 2014
— Ritz crackers (@Ritzcrackers) December 5, 2014
— Sutter Home Wines (@SutterHome) December 5, 2014
Skeletor takes over Honda Twitter
Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.
— Honda (@Honda) December 1, 2014
— Honda (@Honda) December 1, 2014
We Are Social kitchen fork goes viral
Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in space. In June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ (get it? Meat. Space. The book has nothing to do with sending meat into space!)
The video has officially GONE VIRAL, with attention coming from: Vice, Huffington Post, BBC, Mashable, Today, Daily Mail, The Telegraph, Time Out… and the list goes on, and on. Check out the awesome footage below.
UK-based travel company launches travel show on Snapchat
Topdeck has unveiled the first travel show on Snapchat, partnering with YouTube star James Hill to host “Topdeck Snaps,” a six-episode series focusing on exploring Budapest, Berlin, Krakow, and Prague. The series, which will be amplified on Topdeck’s social platforms, including Facebook, Twitter, and Instagram, will use the hashtag #TopdeckSnaps and take advantage of Snapchat’s Stories functionality.
During the campaign, Hill will live like a local and show insider tips as well as real-time and authentic cultural experiences. The intention of the campaign is to “introduce [Topdeck] to a 18-34 audience in a way which inspires and challenges perceptions of what a coach-based holiday around Europe actually is.”
Instagram is the place to be to reach millenials
In a recent study conducted by Instagram, the platform found that 13-24 year olds are “checking the app on average five times per day, with 42% regularly engaging with brands.” In October, Instagram Australia launched its inaugural ad campaign with ice cream brand Ben & Jerry’s and early results have been promising. The photo sharing app currently has 10 ad partners in Australia running campaigns with more to launch in December.
Over half of UK ad budgets to go digital in 2015
UK readers, do you feel digitally savvy? Well that’s because you are. In fact, you’re so digitally savvy that advertisers are set to spend more than 50% of their £15.7bn budgets on digital in 2015. That puts the UK at number one in the digital ad stakes, followed by Sweden (47%), Denmark (43%), Australia (42%) and Norway (40%).
Twitter adds Offer button
Twitter is bumping up its e-commerce offering with the launch of ‘Twitter Offers’. A set of partners can now tweet messages containing an offer, which users can claim in store by registering their credit or debit card. All this in time for the festive season – it’s a Christmas miracle!
Twitter tests in-tweet analytics
Twitter has started an experiment with in-tweet analytics, in which some users are seeing a ‘view analytics details’ button on the mobile app. Clicking the button allows you to, well, view the analytics details of the tweet, including impressions, total engagements and engagement rate.
Samsung sponsors rugby highlights on Twitter
Samsung mobile is sponsoring rugby video content on Twitter, through the Sky Sports Rugby account. It’s a nice example of a brand taking a normal online behaviour (in this case sharing video clips in near-real time) and embracing it, rather than trying to shut it down.
— Sky Sports Rugby (@SkySportsRugby) November 22, 2014
We Are Social and Bulmers start ‘yarn-bombing’
Bulmers and We Are Social are joining up to make winter a little warmer, by knitting Twitter handles in yarn to create ‘tree cosies’ for Bulmers’ apple trees. The cider brand is asking its community to respond to a set of competition questions, with a few lucky winners getting their Twitter handle yarned up.
The ASA bans Oreo YouTube ads
The UK’s Advertising Standards Agency has banned a set of YouTube videos for Oreo, because they did not adequately point out that they were adverts. If you’re desperate to feast your eyes on an ‘Oreo Lick Race’, though, fear not! We’ve got one embedded below.
1 in 4, let’s support Adult Survivors of Child Abuse
Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.
On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.
Sport and Reality drive conversation on Twitter
Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.
In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.
Promotional posts to lose organic Facebook reach
Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:
Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.
Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.
Facebook adds Yelp-like ‘Places’ feature
Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.
Facebook creating ‘enterprise social network’
If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.
Twitter responds to stock price fall
What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.
CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.
WeChat adds 30 million users
WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.
YouTube plans premium music service
YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.
Pinterest plans to position itself as pre-search engine
Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.
Updates to Instagram
Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.
Oily bum ‘breaks the internet’
— Nissan (@Nissan) November 12, 2014
— JC Le Roux (@JCLeRoux) November 12, 2014
— metmuseum (@metmuseum) November 13, 2014
Banana Republic joins the We Are Social club
We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.
Discounts for followers
OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.
Radar gets turned off
The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.
Facebook creates a donate button to encourage users to contribute to the Ebola cause
Facebook has added a ‘Donate Now’ button that appears to users in their news feeds in an attempt to encourage them to contribute and raise money to fight Ebola. As of last Thursday, Facebook users now have a button at the top of their news feed that enables them to choose one of three nonprofit organisations to donate to. The organisations include The International Medical Corps, The American Red Cross and Save The Children. Facebook has additionally partnered with UNICEF to deliver messages in affected regions, ensuring that lines of communication remain open and that current information is shared.
Instagram users can now edit captions
Have you ever posted something to Instagram only to realise shortly after that you have spelt that hashtag or comment incorrectly? Instagram has changed its settings so that users can now go back and fix typos without having to delete and then rewrite the entire post. Users can edit captions by tapping the menu button under the post and selecting ‘edit’. Posts with edited captions will include a note showing that a change has been made. Instagram has also added new recommendations to the app’s ‘Explore’ menu.
Lynx launches Social Club in partnership with Vice
Sydneysiders love a good pop-up and that is exactly why Lynx, in partnership with Vice, will be holding one for two weeks in November. The ‘Social Club’, to be held in Sydney’s Darlinghurst, will attempt to boost the brand’s credibility and shed its long standing association with teenage boys, encouraging men to express their individuality in the process.
This pop-up space will be open for two weeks from the 12th of November and is being hailed as a new meeting point – a mix between a local bar, barber shop and gentlemen’s lounge. There will be special guests, including experts on music, gin, design, hair, scent and styling, on hand to help out even the most clueless of Sydney’s male population!
Together with the Pop-Up, a content series called “coolest guy ever’ will run on Vice, featuring a range of musicians talking about their take on ‘the coolest guy ever’.
Brands go social for Movember
It’s November and the world has been preparing its razor and getting Movember started. Naturally, so have brands. Fancy an example? Good, because you’re getting one.
Digital to overtake TV ad spending
US Digital ad spending will overtake TV in 2016, according to new research by Forrester. By 2019, digital will account for 36% ($103bn) of all ad spending and, as if that wasn’t enough, next year we’ll have hoverboards and automatic dog walkers. Fine, that last bit’s from Back to the Future.
The graph below breaks down the progress within digital itself. Social media’s growth is set to be the strongest, followed by display advertising and search.
Facebook users can set limits on content from brands
Bad news, oversharers – Facebook is clamping down on you lot. The network will now allow users to access a list of how many posts they’ve seen from friends and pages in the last week, and set a limit on anyone that’s posting too much. Brands will have to be careful to ensure high content quality, or else find view quantity slips, too. Facebook produced the below video to explain the changes.
Snapchat planning new ad types and partners
Snapchat is planning to up its ad game. It is reportedly planning to introduce TV-style ads in ‘Our Stories’, allowing brands to either sponsor a whole ‘Our Stories’ or include branded snaps within a collection. That’s not all, either. It’s going to launch a ‘Discover’ tab, where users can find articles, music and video from some pretty big name partners. Now, time for a game of ‘name that logo’:
Subway falls in love with National Sandwich Day
There’s no need to fear loneliness on Valentine’s Day when National Sandwich Day comes just nine months later. At least that’s what @Subway seems to think, as the restaurant chain used #NationalSandwichDay to reply to fans with some romantic, personalised content, in the form of images, gifs and Vines.
— SUBWAY® (@SUBWAY) November 3, 2014
Home-grown social media startup Spring.me to launch on Australian Securities Exchange
With the hope of encouraging social media users to expand their circle of friends and begin interacting with other like minded folks, Australian social media startup Spring.me is entering the final stage of it’s capital raising campaign by launching on the ASX. The collection of sites and apps, aimed at “online-all-the-time” social media users, aims to encourage users to expand their circle of friends through the sharing of questions and answers. Spring.me already boasts 5 million regular users since its launch in September last year, so it’ll be interesting to see how the social media startup fares in the coming year.
Facebook now available through Tor
Security conscious Facebook users can now sleep easier at night with the announcement that the site is now available to access through Tor, software that allows for supposedly safe and anonymous web browsing. Previously, users accessing the social networking site through Tor encountered a range of issues, including being locked out of their accounts, because of the way it routes connections across the world.
A mixed financial week for Facebook
Imagine you’re a Facebook investor, and you hear that you’re about to be taken on a roller coaster. Great news, right? WRONG. This roller coaster means share price fluctuation throughout the week. First of all, the network announced impressive Q3 figures and share price hit an $81.16 high. MAUs have risen to 1.35 billion from 1.317 billion in Q2, while mobile MAUs have jumped from 1.07bn to 1.124bn in the same period.
Total revenue increased by over 50% for the sixth consecutive quarter, rising by 59% to $3.2bn.
Meanwhile, also for the sixth consecutive quarter, ad revenue increased by over 60%; this time, Facebook posted figures of $2.96bn, a 64% increase from Q2. Mobile accounted for 62% of ad revenue.
Investors saw the figures and everybody was happy. Hooray! Sadly, Facebook then announced that costs have risen dramatically in 2014, and revenue is expected to slow in Q4. Share prices dropped as a result, slumping by almost 10% before settling around the $73 mark. All in all, we’ll give the week a score of 6/10.
The first video ads hit Instagram
Who’s in the house? Instagram video ads are in the house! Well, on the network. Anyway, Instagram has launched its premium, 15-second autoplay spots with a selection of partners, including Banana Republic, Disney, CW Flash and Call of Duty.
Twitter’s revenue increases, even as user growth slows
If you liked the story about Facebook’s share prices, you’ll LOVE this. Twitter’s had a mixed week, too: its revenue continues to show strong growth, despite disappointing user figures. Q3 total revenue increased 114% year-on-year to $361m, of which ad revenue accounted for $320m (85% from mobile). In the same time, though, the platform added just 13 million monthly active users, compared with 16 million in Q2.
Investors weren’t impressed and the share price dropped by 10%, making Twitter’s week slightly worse than Facebook’s. 5/10.
Tumblr to roll out autoplay videos
It’s been a big old week for fans of autoplay video adverts. Hot on Instagram’s heels, Tumblr has announced that it will launch a similar service, starting tomorrow. It’s limited to a set of partners at the moment (isn’t it always?) but will be open to everyone by mid-November. So far, the lucky punters include Lexus, Universal Pictures, JC Penney and Hulu.
LinkedIn posts strong Q3 figures
We hope you’re enjoying these Q3 reports. LinkedIn is up next, and it’s been a good three months. Total revenue is at $568m, of which ad revenue accounts for $109m – a 45% year-on-year increase. Sponsored updates have been the biggest success story – they make up 31% of ad revenue, and have been described by CEO Jeff Weiner as the “fastest growing business in LinkedIn’s history”. We’re giving LinkedIn an 8/10, making it the proud recipient of the prestigious ‘We Are Social Q3 figures of the week award’.
Disqus to begin advertising
Disqus, which operates the comment sections on 3m websites, has started targeting adverts within its service. It’s mining data about what people post and where to target the ads, which will look like normal comments apart from the word ‘sponsored’.
Taco Bell is @totallynothere
Social media’s no stranger to the odd meltdown. Taco Bell went someway down that path last week, deleting all previous social content to create a ‘blackout’ and promote its new app.
— Taco Bell (@totallynothere) October 28, 2014
A risky strategy, but it seems to have paid off in the short term. After 24 hours, 75% of Taco Bell restaurants had processed at least one mobile order. We’ll see if that continues in the longer term, and keep an eye out for any return to social media.
Epix launches on Vine
TV network Epix is celebrating its fifth birthday (happy birthday). Don’t hold out for any cake, though, the party plan is to launch on a new channel: Vine. The network has partnered with 10 influencers to create Vines around different films. Each makes sense on its own and they join together to create a larger story, which will be shared on YouTube, TV and, most excitingly, THIS MASHUP.
Samaritans Radar searches Twitter for suicide triggers
Samaritans has created an app to help Twitter users find out if anyone they know is posting potentially worrying tweets. The service, named Radar, automatically picks up certain phrases, including ‘depressed’ and ‘tired of being alone’. The charity plans to keep updating its algorithm as time goes on, with the hope of avoiding false positives. At the moment, it’s not the best at noticing when someone might be joking.
Brands get spooky on social for Halloween
Today, dressing up as a zombie and giving sweets to children would be seen as something of a faux pas. On Friday, though, everyone wanted a piece of the Halloween fun, and, as always, brands were no exception. Here are a few examples of social content – though we can’t promise that all of it quite hit the spot.
— Converse (@Converse) October 31, 2014
— Tesco (@Tesco) October 31, 2014
Even the clouds are in costume. Happy Halloween. pic.twitter.com/MEJrNGlJw0
— Delta (@Delta) October 31, 2014
— CENTURY 21 (@CENTURY21) October 31, 2014
Chevrolet shows how to deal with Twitter mocking
While trying to present a Chevrolet-sponsored baseball trophy, the company’s representative had something of an awkward moment. With lines like “It offers class-winning and -leading, um, you know, technology and stuff”, it was only a matter of time before he became the talk of Twitter. (He’s known as #ChevyGuy, if you must know.) That could have been pretty awkward for the automotive brand, but Chevy showed that it knows how social works. It embraced the awkward.
— Chevy Trucks (@ChevyTrucks) October 30, 2014