Here are all of the posts tagged ‘linkedin’.

We Are Social’s Tuesday Tune-Up #209

by Oz Dean in News


Last Thursday we celebrated our 5th Birthday at The Carriageworks. We held a Social Gathering, inviting friends, clients & partners along to an evening of discussion and networking.

Simon Kemp, Regional Manager Partner in Asia for We Are Social, began the evening with a presentation on ‘Succeeding in a Social World’ and then joined a panel of experts chaired by Suzie Shaw (our local MD). On the panel was Vanessa Jones from Twitter, Serena Leith from Spotify and Tom Walter from Tumblr. More to come on this in a separate blog post.


Chicken Treat’s tweeting chicken

I love the fun ‘just because’ side of this one. West Australian chicken restaurant Chicken Treat is attempting to break a Guinness World Record for the first chicken to ever send a five letter word as a tweet. Be sure to watch the campaign video where Betty demonstrates her typing skills.


Metadata Laws

Starting on Tuesday, October 13, Australian telcos such as Telstra and Optus are required to start storing metadata logs pertaining to people’s email, internet, mobile and landline use for up to two years.

Who you called, who called you, both parties’ location and the duration of the calls will be stored for two years, and potentially accessed without a warrant, meaning there is no judicial oversight by a magistrate. It also applies to email.

Marketers will diversify their online advertising spend

A new study published by RBC Capital Markets in partnership with Ad Age has revealed a few little nuggets in regards to where brands might be putting their advertising bucks in 2016 and beyond. It found that 72% said that they would like to allocate some money to Instagram in 2016, as well as expressing interest in other emerging platforms such as Pinterest (41%), Snapchat (36%) and Amazon (34%). The research also revealed that 61% of marketers plan on increasing their ad spend with Facebook, indicating that the company’s meteoric growth is far from over.

And so it begins: Instagram organic growth and engagement is in decline

A new report from Locowise shows that as Instagram continues to grow; just announcing 400 million active users, marketers are now struggling to maintain organic reach and growth. New figures indicate that Instagram is following in parent company Facebook’s footsteps in becoming a “pay to play” platform, where only brands that are prepared to spend will be able to reach the consumers they crave.

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Facebook trials new range of ‘Like’ options in the form of emoji

Exciting news as Facebook has announced it is testing new Like options. Users will now be able to respond to content with love, laughter, happiness, shock, sadness and anger as well as the original like.


At the moment it is only being tested in Ireland and Spain before it is decided if it will be further rolled out. I’m glad I’ll be able to fire off some anger at the next friend who posts about cleaning their gutters with ‘hubby’.

Facebook takes on Twitter in the fight for TV viewers’ attention

Three new tactics have been announced by Facebook which aim to make it the number one choice for second screen viewers (people who watch TV and engage on social media at the same time) over Twitter.

1. Hashtag voting and polling

Instead of having to use a separate app which pulls people away from their newsfeeds, this will now be possible within a top-level post or a comment. Facebook is also working to make it easier for media partners to poll audiences during live broadcasts.

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2. Photo and video submissions

Users will be able to submit pictures and videos directly to the pages of their favourite shows, whether these are questions for a Q+A or submissions for a talent contest. Producers will be able to create galleries which can be embedded as well.

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3. Custom icons

Facebook plans to create custom emojis which automatically appear when people talk about the most celebrated TV events such as the Emmys and Oscars.

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Facebook creeps past TV in reaching the most sought after demographics

Nielsen has released a new study which shows that ads just on Facebook are now more successful at reaching Millennials and Hispanics in the U.S. than running ads on the 10 most watched TV networks combined. Despite this though, data shows that using a combination of both mediums is the best way to influence both groups.

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Facebook has developed a “10 second” native lead generation ad

After first being tested by brands such as Land Rover, Facebook has announced a new product – ‘Lead Ads’. It involves a two-click process, where consumers tap an ad button and then agree to submit personal information which is already stored within Facebook. Sales people can then easily populate lists of potential customers for follow-up.


Kim Kyaw, digital marketing and social media manager at Land Rover, said that “Facebook’s native lead ads outperformed link ads driving [people] to the website to fill out a lead form in terms of total leads and conversion rate, while driving a [quadrupled] reduction in cost per lead compared to previous social lead generation tactics”.

Twitter introduces ‘Moments’

A Twitter feature has been rolled out in the U.S. called ‘Moments’, which allows users to cut through the noise and see the biggest and newest stories as they unfold. By tapping a new lightning bolt icon on the platform, users can see new stories emerging throughout the day, continually updated by Twitter.


Moments arrives at a time when Twitter is desperately trying to claw in users and increase its stock price. This curating of ‘best of’ means that users should be more engaged from the off, without having to slowly and painstakingly wade through the millions of tweets that are spewed out every hour.


Announced the day after Jack Dorsey was announced as permanent CEO, what does Moments mean for brands? Some brands are already lined up to test a new ad unit called Promoted Moments, which will let brands tell a complete story through the immersive, magazine-style Moments format. Promoted Moments will also have the capability to showcase videos – another indicator of Twitter’s hunger to steal TV budgets, something which Facebook has already started to do in earnest.

Twitter opens up Amplify, merging ads with organic video content

After two years of development, Amplify, Twitter’s program for video ads is being expanded. Previously, publishers would need to embed videos into their tweets, then an advertiser would add on a short pre-roll ad and then they would need to pay for that whole tweet to be promoted. What Amplify does is provide a sort of dating service for publishers and advertisers, matching ads to video according to which category they fall into, guaranteeing a match that leaves everyone feeling happy.

Twitter enables video to be uploaded via web It is now possible to upload video not only via mobile but also the web on Twitter. Users can share up to 30 seconds of their favourite cats dressed up as apples, eating apples, and even add a caption. May I suggest “Look at this Catple!”?

LinkedIn makes some home improvements to its groups offering

From the 14th October LinkedIn will be making all of its groups private with only members being able to see and contribute to discussions – users had complained that the group experience had become quite low quality due to the spammy nature of some of the conversations. A standalone iOS app is also being created. To keep conversations timely, comments will go live immediately after someone posts, with moderators able to remove off-topic or inappropriate content.

Cisco utilises Vine to tell tech stories in six seconds or less

It’s a brave person who decides to try and explain The Cloud in the form of a Vine, but that’s exactly what Cisco is attempting with its new content series, covering not just The Cloud but also complex stories around data and security among other things. Kirsten Chiala, digital content manager at Cisco’s The Network, the company’s technology news site said: “We are really trying to provide thought leadership at the top of the funnel”. She added “Our main focus is influencers in the tech space. Opening a new platform like Vine can help us expand the audience”. In order to compile the stories, Cisco reached out to some of its top social influencers and internal subject-matter experts.

Gillette has a cut throat approach to taking down Dollar Shave Club

Seemingly annoyed that the Dollar Shave Club is now claiming to be the no. 2 best-selling razor in the U.S, Gillette has resorted to promoting tweets posted by users that complain about Dollar Shave Club blades.

An aggressive move by the P&G brand has garnered some backlash from the general public with Dollar Shave Club still being perceived as very much the underdog.

Burger King has a Crappy Halloween

Burger King had a bit of a shit week last week. Those brave/stupid enough to take the plunge and try out its new Halloween-themed Whopper, complete with a spooky black bun, were met with a rather unfortunate side effect, as customers’ ‘poop’ started turning a shocking shade of green. Of course, people took to Twitter to talk about their #greenpoop experiences (thankfully no shots of the end product were shared). Toilet roll brand Charmin jumped into the (very relevant) conversation too. To borrow Digiday’s pun… Crappy Halloween everyone.

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We Are Social’s Tuesday Tune-up #189

by Harriet Lane

Cadbury and Vegemite’s food mash up
Many thought it was a social media hoax, but Cadbury’s Vegemite-flavoured chocolate is real and will be out in stores in just a few weeks! The add campaign on social media has been buzzing for quite a while already with the hashtag #chocpluswhat. The main line of conversation has been about how wacky the flavour will actually be… Get ready for its’ official launch on 1 June. Limited edition though, better be quick!

Cadbury Dairy Milk Vegemite chocolate

Snapchat launches video ads
Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon…

LinkedIn introduces analytics tool
LinkedIn has added a number of new features in recent years to enhance its offering, most notably a publishing platform which allows users to write and share blog posts about their industry or working lives. This week, LinkedIn announced this feature is getting an update in the form of an analytics tool to allow authors to better track the traffic their posts receive. Content creators will be able to see demographic information of their readers, as well as who liked and shared their posts.


Enter Instagram competition to win a weekend in Canterbury
Instagramers, bloggers, this is for you! Christchurch tourism is using Instagram images in their latest digital campaign to showcase the South Island region. The month-long campaign called ‘Can Do in Canterbury’ will illustrate the experiences available in Christchurch and Canterbury through videos and images from bloggers and instagramers who have recently visited the region. And yes there is a prize: a weekend in Canterbury with two $500 Jetstar vouchers and a five-day car hire up for grabs. Also, the winning entry will be turned into a “personalised speed reading video” to be pushed out through the tourism board’s social channels. Not bad right?

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Google+ launches ‘collections’ feature
The Google-owned social network Google+ has launched a new feature, ‘Collections’. It will allow users to curate and collect content around a chosen topic or interest, in a similar style to a Pinterest board. The company says the decision to launch the feature came from observing user behaviour; people were connecting around shared interests and wanted a better way to organise content relating to these. Early testers have created collections about video games, make-up and hacks.

Instagram reaches 5 million monthly users in Australia
At a recent event for digital agencies, Facebook/Instagram have released some new statistics on the number of users. 5 million right? That represents over 30% growth in the last 12 months. Not bad compared to Facebook’s prized messaging app – WhatsApp – that currently has half that amount of users. No doubt that figure will show some mercy and continue to grow along side Instagram.

Making milk a digital brand for Mother’s Day
The California Milk Processor Board, who brought us the well-known ‘Got Milk?’ campaign from 1993, has launched a modern-day celebration of milk and its association with Mums. #SongsForMums campaign ran this Sunday for Mother’s Day, asking fans to tweet the reason they loved their mum using the hashtag to receive a personalised short song response. They even recruited Ray Parker Jr. of Ghostbusters theme song fame to record the song clips, which were uploaded to SoundCloud and then pushed to social media.


Fisher Price creates awards to celebrate Mums
Also this Mother’s Day, Fisher Price gave fans a different way to show appreciation for their Moms in the form of #TheMOMMYS, a global parenting online awards festival. Fans could champion their deserving Mums by virtually nominating them via Twitter or Facebook and then choosing one of six toy-like 3D printed trophies to share.


UK Brands keep it quiet on Election Day
Last week was the general election in the UK, but unlike most trending topics on Twitter, brands pretty much steered clear of the conversation. With politics such a controversial topic, it’s a sensible move by UK brands to stay quiet. However, that’s not to say a few didn’t have a go:

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We Are Social’s Tuesday Tune Up #182

by Dhanuj Selvaraj

Happy Netflix day!
It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a worldwide impact as shown below.

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Ahead of the launch party, the Netflix cast are in town. Over the weekend YouTuber Natalie Tran took over Netflix’s Instagram channel whilst taking the cast around the Sydney landmarks.

Pay your friends through Facebook
Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though sadly not the snooker legend).

Facebook to beef up Messenger
Inspired by the likes of WeChat and Line, Facebook is planning to expand its Messenger app into a platform that does more than facilitate conversation. The first step is finding ways for third parties to build on Messenger, though we’ll be expecting further moves in the future.

Youtube replaces Annotations with Cards
YouTube is replacing ‘Annotations’, which allow creators to add clickable overlay to videos, with a new feature: ‘Cards’. The updated system benefits from mobile optimisation and a new visual style; cards will appear to the right-hand-side of the video, and can include different images/text depending on which card is used. The six announced thus far are: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.

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LinkedIn acquires ‘Careerify’ startup
LinkedIn has purchased Careerify, a startup that creates software to aid the hiring process. Careerify uses connections across social networks (LinkedIn, Twitter and Facebook) to automatically discover potential ‘recommendations’ for an open position. As LinkedIn looks to use data to create connections between users and potential jobs, the move could prove very useful.

Jameson lauds the shot for St. Patrick’s Day
Last week was St. Patrick’s Day, in case you’ve forgotten (for whatever reason). Jameson Irish Whiskey used #LongLivetheShot as the basis for a multidimensional social campaign during and after the event, involving a feature called ‘Shots Eye View’ that asked for pictures through the lens of a whiskey glass, videos that celebrated bartenders and geotargeted location-specific Facebook ads.

Red or brown? Heinz and We Are Social settle the debate
Heinz and We Are Social are determined to find the answer to the age old question: Tomato Ketchup or HP Sauce? The FMCG brand is pitting two of its products against one another in a content-led campaign that includes propaganda from both sides, driving to a vote on a dedicated microsite.


Tinder bot promotes sci-fi AI film
Ex Machina, a sci-fi film about artificial intelligence, has been using Tinder as part of its promotion. Users who match with ‘Ava’, whose profile picture shows the film’s star, Alicia Vikander, end up conversing with a bot that asks a series of odd questions. She then says ‘you’ve passed my test’ and links to an Instagram account for the film. Alan Turing, eat your heart out.

Ava Tinder bot

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We Are Social’s Tuesday Tune Up #176

by Rebecca Zappia in News

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

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The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.


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Tuesday Tune-Up #172

by Caitlin West

Canberra drivers monitor fuel prices using social media
In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists have turned to Facebook, creating a community to share the lowest fuel prices in Canberra and to place pressure on petrol stations offering unreasonably high prices. Since launching on the 4th of January, the A.C.T Fuel Watch page has attracted over 13,000 likes.

80% of adults online now own smartphones
In new research released by the GlobalWebIndex, it has been revealed that 80% of all adults who are online now own smartphones, reaching a new high in smartphone ownership. Of those surveyed, only 9% of users are making use of smart watches and smart wristbands, while a whopping 91% own a laptop of PC.

Facebook not suffering from other networks’ growth
US adults are using more and more social networks, but not at Facebook’s expense, despite what some reports have suggested. The Pew Research Center found that 71% of internet users surveyed were on Facebook, the same as in 2013, and 70% said they used the platform each day, up from 63% in 2013. LinkedIn, Pinterest, Instagram and Twitter all saw growth, as you can see from this lovely graph.

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Marketers upping social spend
Salesforce’s latest ‘State of Marketing’ report spells good news for social media. Of all marketers surveyed, 70% plan to increase their organic social/content marketing budgets, and 70% are also upping their social ad spend. You can have a look at the rest of the stats here.

WhatsApp’s user base is growing
WhatsApp is going from strength to strength, with 700 million users sending 30bn messages every day. I’ve only sent one today, to ask my housemates what they’d like for dinner. I’ll keep you posted with any updates on that thrilling tale.

Facebook Messenger use increases rapidly
ComScore has released its mobile data app report for November 2014, which shows strong year-on-year growth for Facebook’s Messenger app. Facebook’s core app was used by 69% of all smartphone users, compared with 76.2% the year before, while Messenger had increased in the same timeframe from 22.1% to 43.1%. Now, you statisticians will know that correlation doesn’t imply causation, but it could well be that splitting the app in two has been good for Messenger, and not so great for the main app.

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More video content on Facebook
If you needed more evidence that Facebook is becoming a more video-heavy platform, you’ll love the next sentence. Globally, users are now posting 75% more videos on Facebook than one year ago – in the US, it’s up 94% – and 360% more videos are appearing in users’ feeds.

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Facebook buys QuickFire Networks and
Facebook made two acquisitions last week. The first, QuickFire Networks, developed a software platform for reducing video files sizes and upload times, while the second,, has built an API for building voice-activated interfaces. The former is described as a ‘Pied Piper’ of video, presumably due to its colourful cloak and ability to charm rats and children with its music. You can see how the latter works below.


Twitter is launching autoplay
Twitter is set to release autoplay video, with a distinctly ‘Twitter’ spin. Brands will have a six-second preview (which can be any part of the video) to entice a user to click, at which point sound will start and advertisers will have to pay. Here is a picture of a play button surrounded by Twitter logos, to help us all visualise what’s happening.


Twitter to sell ads on other sites
Twitter has laid out plans to make money from tweets seen across the web, outside of the network itself. It is to start selling ads within streams of tweets displayed on apps and sites of other companies.

Advertising on Snapchat
A recent survey has suggested that Snapchat users are okay with ads on the network – 60% of respondents said that they enjoy ‘Our Story’ ads and 44% were happy with ‘brand stories’. Some might say that the Snapchat-commissioned study could be accused of bias, but not us. In fact, here’s an article on some of the best ads on Snapchat so far. They include Universal’s promotion for films ‘Ouija’ and ‘Dumb and Dumber To’, Macy’s Thanksgiving Parade and Samsung at the American Music Awards.


LinkedIn gives access to its publishing platform
LinkedIn has opened its publishing platform, previously available to brands and influencers, to 230 million of its users. The only stipulation is that you have to live in an English-speaking country.

Coca Cola wants to trademark hashtags
Coca Cola is attempting to trademark two hashtags, #cokecanpics and #smilewithacoke. The move raises a number of interesting questions about the legal status of social media content, and we’ll be keeping a close eye on it.

Under Armour creates its own social platform
Under Armour has created a new piece of ‘health-tracking software’, called UA Record. The platform, which the brand describes as a “social network for activity”, pairs with a number of wearable devices.

Nike+ sends personalised clips to users
Nike has created 100,000 personalised animations, each under the banner of ‘Your year with Nike+’. Every Nike+ user is sent their own clip, created with data including location, weather and training information.

Social media at the Golden Globes
Awards season really got going yesterday with the Golden Globes – as you can imagine, social media was heavily involved. L’Oreal Paris recreated red carpet outfits using shoppable GIFs that were then posted to Twitter, Instagram and Tumblr. Meanwhile, Facebook and Instagram partnered with the event; the former had an exclusive booth on the red carpet, while the latter had access to backstage photographs taken by fashion photographer, Ellen von Unwerth.

Virgin Trains saves passenger on Twitter
Word to the wise: if you’re going to get stuck on a train without loo roll, make sure it’s a Virgin train. The brand last week came to the aid of a passenger who tweeted them with something of a dilemma.

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