Here are all of the posts tagged ‘linkedin’.

We Are Social’s Tuesday Tune Up #176

by Abrye Redeker

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

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The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.

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Tuesday Tune-Up #172

by Caitlin West

Canberra drivers monitor fuel prices using social media
In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists have turned to Facebook, creating a community to share the lowest fuel prices in Canberra and to place pressure on petrol stations offering unreasonably high prices. Since launching on the 4th of January, the A.C.T Fuel Watch page has attracted over 13,000 likes.

80% of adults online now own smartphones
In new research released by the GlobalWebIndex, it has been revealed that 80% of all adults who are online now own smartphones, reaching a new high in smartphone ownership. Of those surveyed, only 9% of users are making use of smart watches and smart wristbands, while a whopping 91% own a laptop of PC.

Facebook not suffering from other networks’ growth
US adults are using more and more social networks, but not at Facebook’s expense, despite what some reports have suggested. The Pew Research Center found that 71% of internet users surveyed were on Facebook, the same as in 2013, and 70% said they used the platform each day, up from 63% in 2013. LinkedIn, Pinterest, Instagram and Twitter all saw growth, as you can see from this lovely graph.

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Marketers upping social spend
Salesforce’s latest ‘State of Marketing’ report spells good news for social media. Of all marketers surveyed, 70% plan to increase their organic social/content marketing budgets, and 70% are also upping their social ad spend. You can have a look at the rest of the stats here.

WhatsApp’s user base is growing
WhatsApp is going from strength to strength, with 700 million users sending 30bn messages every day. I’ve only sent one today, to ask my housemates what they’d like for dinner. I’ll keep you posted with any updates on that thrilling tale.

Facebook Messenger use increases rapidly
ComScore has released its mobile data app report for November 2014, which shows strong year-on-year growth for Facebook’s Messenger app. Facebook’s core app was used by 69% of all smartphone users, compared with 76.2% the year before, while Messenger had increased in the same timeframe from 22.1% to 43.1%. Now, you statisticians will know that correlation doesn’t imply causation, but it could well be that splitting the app in two has been good for Messenger, and not so great for the main app.

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More video content on Facebook
If you needed more evidence that Facebook is becoming a more video-heavy platform, you’ll love the next sentence. Globally, users are now posting 75% more videos on Facebook than one year ago – in the US, it’s up 94% – and 360% more videos are appearing in users’ feeds.

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Facebook buys QuickFire Networks and Wit.ai
Facebook made two acquisitions last week. The first, QuickFire Networks, developed a software platform for reducing video files sizes and upload times, while the second, Wit.ai, has built an API for building voice-activated interfaces. The former is described as a ‘Pied Piper’ of video, presumably due to its colourful cloak and ability to charm rats and children with its music. You can see how the latter works below.

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Twitter is launching autoplay
Twitter is set to release autoplay video, with a distinctly ‘Twitter’ spin. Brands will have a six-second preview (which can be any part of the video) to entice a user to click, at which point sound will start and advertisers will have to pay. Here is a picture of a play button surrounded by Twitter logos, to help us all visualise what’s happening.

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Twitter to sell ads on other sites
Twitter has laid out plans to make money from tweets seen across the web, outside of the network itself. It is to start selling ads within streams of tweets displayed on apps and sites of other companies.

Advertising on Snapchat
A recent survey has suggested that Snapchat users are okay with ads on the network – 60% of respondents said that they enjoy ‘Our Story’ ads and 44% were happy with ‘brand stories’. Some might say that the Snapchat-commissioned study could be accused of bias, but not us. In fact, here’s an article on some of the best ads on Snapchat so far. They include Universal’s promotion for films ‘Ouija’ and ‘Dumb and Dumber To’, Macy’s Thanksgiving Parade and Samsung at the American Music Awards.

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LinkedIn gives access to its publishing platform
LinkedIn has opened its publishing platform, previously available to brands and influencers, to 230 million of its users. The only stipulation is that you have to live in an English-speaking country.

Coca Cola wants to trademark hashtags
Coca Cola is attempting to trademark two hashtags, #cokecanpics and #smilewithacoke. The move raises a number of interesting questions about the legal status of social media content, and we’ll be keeping a close eye on it.

Under Armour creates its own social platform
Under Armour has created a new piece of ‘health-tracking software’, called UA Record. The platform, which the brand describes as a “social network for activity”, pairs with a number of wearable devices.

Nike+ sends personalised clips to users
Nike has created 100,000 personalised animations, each under the banner of ‘Your year with Nike+’. Every Nike+ user is sent their own clip, created with data including location, weather and training information.

Social media at the Golden Globes
Awards season really got going yesterday with the Golden Globes – as you can imagine, social media was heavily involved. L’Oreal Paris recreated red carpet outfits using shoppable GIFs that were then posted to Twitter, Instagram and Tumblr. Meanwhile, Facebook and Instagram partnered with the event; the former had an exclusive booth on the red carpet, while the latter had access to backstage photographs taken by fashion photographer, Ellen von Unwerth.

Virgin Trains saves passenger on Twitter
Word to the wise: if you’re going to get stuck on a train without loo roll, make sure it’s a Virgin train. The brand last week came to the aid of a passenger who tweeted them with something of a dilemma.

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We Are Social’s Tuesday Tune-Up #130

by Michael Bramley

ANZ celebrates Sydney’s Mardi Gras
To celebrate its partnership with Sydney’s Gay and Lesbian Mardi Gras, ANZ has remodelled 10 ATMs around the city into gAyTMs. Dolled up in rhinestones, interesting prints and even faux fur (mascarading as a Freddy Mercury-style moustache), the gAyTMs have inspired plenty of sharing across social media. The campaign takes advantage mostly of Instagram – which the bank only recently joined – with almost 2,500 photos shared over the service. Reactions have been mostly positive, to the extent that St George played copycat and created its own gAyTM. ANZ has also committed to donating ATM fees generated by the cash machines to community support group Twenty10.

The Oscars and social media
Yesterday’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.

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The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.

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Update: Samsung denies that it paid DeGeneres for the stunt, saying that she “organically incorporate[d] the device into the selfie moment.” Never the less, in honor (or perhaps in response to negative reactions), Samsung has committed $3m to the TV star’s chosen charities.

Facebook ads get grounded
After launching (and misfiring) its first brand advertising campaign in 2012, the social network has been quietly rolling out ads online this year that are much more down to earth. They focus on how users can compliment their off-screen experience with the core utilities of Facebook, particularly the ability to communicate with multiple people at the same time. The overall effect is to demonstrate the value of Facebook in users’ lives with quirky and personable examples of how Facebook utilities can be used for non-virtual self-improvement.

Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.

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Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.

Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.

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Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.

Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.

Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.

BaristaBar_PAc-in-search_450_1

LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.

WVYP_New

LinkedIn expands in China
LinkedIn has has launched a Simplified-Chinese language beta site branded “领英”, a joint venture with Sequoia China and China Broadband Capital in a bid to expand its offering in China. Cleverly, the site integrates with Sina, Tencent and WeChat. This means that LinkedIn is now available in 22 different languages worldwide.

WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.

Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.

Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.

messaging-comparison

It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.

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Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.

McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.

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Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.

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Boots hosts live-streamed Facebook tutorial
UK high street retailer Boots hosted a 90-minute live-streamed tutorial on its Facebook page last week. The session, directly from the brand’s Nottingham store, contained hair and beauty tips, and was dubbed ‘Feel Like New Live’.

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American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.

Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.

Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.

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Source: @BBCYaldaHakim

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We Are Social’s Tuesday Tune-up #112

by Stephanie Ryan in News

Twitter now the most important social network for US teens
Twitter has replaced Facebook as the most important social network for US teens, according to a survey of thousands. Of those questioned in Autumn 2013, 23% said that Facebook was the most important social network to them, down from 33% in Spring 2013 and 42% in Fall 2012. Twitter was most popular with 26% in Fall 2013, though that was down from 30% in the Spring, while Instagram had consistently grown over the seasons (from 12% to 17%, then on to 23%) leaving it level with Facebook in second place.

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The growth of social ad spend in Western Europe
Social ad spending is to continue growing in Western Europe, according to research by eMarketer, reaching $2.82bn by 2015.

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Facebook introduces video ads to mobile app
Facebook has introduced video ads to its mobile app, allowing them to be displayed in the mobile news feed for the first time. Currently, the feature is limited to adverts for other apps, and the videos will not auto-play. However, this could well be just the first step in the growth of video advertising on Facebook’s mobile platforms.

Instagram reveals sponsored posts
Instagram has revealed what its sponsored posts will look like, as shown below. Evidently, they’re pretty similar to normal posts on the network, but include a ‘Sponsored’ banner for clarity’s sake. For more information on the news and its implications for brands, have a look at our full blog post on the matter.

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Australian politicians finally nail social 
Social media was more important in the September 7 election than in any previous one, according to a review of Facebook performances. Politics was the top engagement group for the election year with an average rate of 20.9%, followed distantly by radio (12.73%), magazines (11.35%) and sports clubs (7.6%).  Kevin Rudd, Julia Gillard and Tony Abbott were strong performers unsurprisingly, and Liberal federal director Brian Loughnane said his party devoted a much greater amount of their campaign budget to social media than ever before. The findings confirm the emergence of social media as a key campaign tool for major parties.

Hashbag helping Instagram users navigate a growing marketplace
Brookyln-based website designer Mike Bodge has created Hashbag, a site that allows users navigate the growing marketplace of buyers and sellers on Instagram. With two million people per year using the #forsale hashtag, Bodge created Hashbag to tame the ‘wild west’ Instagram marketplace. “Some people would say ‘text me’ or ‘email me’, or hit me up on WhatsApp, etc.” says Bodge. Hashbag makes all that stuff easier, bringing together a vast range of new and used products and facilitating their sale.

Hashbag

Signs of success in Twitter’s IPO
Twitter’s IPO is set to be the biggest of its sort since Facebook, with the network seeking $1.4bn from the sale of 70m shares at $17-$20 each. This would lead to a $10.9bn valuation, which seems to be an intentionally low figure intended to ensure growth on day one. Indeed, financial spread betting firm IG predicts that share prices will double on the first day, with the price potentially rising to as high as $30bn. The network’s value has already trebled to £17.9bn ahead of its market debut, as ‘grey market’ traders begin to buy and sell unofficially valued stock on IG’s Index. All the signs point to a successful IPO for Twitter.

‘Sessions’ and ‘Time travel’ make Vine more flexible
Twitter-owned video-sharing network Vine has introduced two new features: ‘Sessions’ and ‘Time travel’. The first allows users to save posts for later, working on up to ten videos at any one time, while the second allows users to edit posts by moving or replacing individual shots within a video.

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The two features together combine to allow greater flexibility and quality control in the video creation process, which should be good news for brands who are willing to invest in the production of Vines.

LinkedIn’s new ‘Intro’ feature
LinkedIn has created a new feature, named ‘Intro’, which links your profile with your iPhone’s email. Once you’ve done so, you will see someone’s LinkedIn details whenever they send you an email.

Another funding round for Pinterest
Pinterest has completed another round of funding, since obtaining $200m in February, at a $2.5bn valuation. This round is even higher, with $225m coming in, amounting to a valuation of $3.8bn. As Forbes points out, Pinterest is now worth almost four times the sum that both Tumblr and Instagram sold for, $1.1 and $1 billion dollars respectively.

BBM sees 10 million downloads on iPhone and Android
BlackBerry Messenger was downloaded 10m times in the first 24 hours after its release as a free app for both iPhone and Android. Impressive initial figures, certainly, but it will be interesting to see how many of these are retained as active users.

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Ebay gets more social
Online auction house Ebay has decided to introduce a number of social features. These include the ability to curate collections, follow users, collections or interests and create a profile or, in the case of sellers, a storefront. None of these are a million miles from features offered on Pinterest – a logical move, considering that network’s close links with online shopping.

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BBC Global News partners with Twitter
BBC Global News has become the latest in a list of Twitter partners to include sponsored video clips within paid tweets. Using the platform’s ‘Amplify’ department, the newscaster is producing a set of videos labelled #BBCTrending, which will give viewers a round-up of the day’s trending news after a sponsored pre-roll ad.

Buy someone a coffee through Twitter and Starbucks
Starbucks has announced a partnership with Twitter that allows users to purchase coffee gifts for one another. After syncing their Starbucks, Twitter and credit card accounts, the gift giver simply needs to type “@tweetacoffee to” and the person’s @handle and they can send over a gift of up to $5. Visa are encouraging people to partake by offering a bonus to the first 100,000 to sync their cards: they will receive a $5 gift voucher of their own after sending their first gift.

Apple competitors buy Twitter ads for iPad launch
Every single major Apple competitor bought Twitter ads to coincide with the launch event for the latest iPad. Some of the attempts at brand jacking are shown below.

 

 

 

Tide’s Vine videos influencing above-the-line
In last week’s Mashup we told you all about Tide’s Halloween-themed Vine videos. Well, they’re taking over a huge amount of the brand’s advertising and have since been featured on TV and billboards, showing how well-constructed social content can have applications above-the-line, too.

We Are Social and Bulmers release Harvestimator
Cider brand Bulmers has unveiled its latest social campaign, created by We Are Social. Run through a ‘Harvestimator’ Facebook app, fans have to guess how many apples will fall from a tree under a variety of conditions and are entered into a draw to win weekly prizes. The introductory video, complete with West Country voiceover, is below.

Yahoo UK to create satirical cartoon from @Queen_UK
Yahoo UK is turning the parody Twitter account @Queen_UK into an animated mini-series, featured on its website. The programme, starring ex-Spitting Image actor Kate Robbins, will take its cues from tweets like the below.

 

Nissan Juke promoted by Instagram campaign
Nissan’s Juke is set to be promoted through an Instagram campaign. As detailed in the below video, users are asked to post an Instagram video; these will then be produced into an audio-visual track, which will be streamed online live from a launch event on 21st November.

Ryanair’s #GrillMOL Twitter stunt
Michael O’Leary, owner of budget airline Ryanair, took to Twitter this week in an ‘ask me anything’ PR stunt under the hashtag #GrillMOL. Using his, ahem, ‘unique’ tone of voice, he caused both amusement and ire with a flurry of tweets that included sexism and… well, mainly quite a lot of sexism. Marketing Magazine compiled a ‘best and worst’ list.

 

 

 

Guinness’s TV ads receive poor Twitter reaction
Guinness experimented with a new form of above-the-line advertising last week, taking over every ad break in ITV’s the Jonathan Ross show to post videos like the below, which discussed the drink’s effect on male bonding. They encouraged Twitter conversation using the hashtag #RoundUpYourMates, but received little positive reaction, with users describing the activity as painful and even sexist.

NHS’s Lou Reed tweet meets public disapproval
Yesterday heard the announcement of the sad news that Velvet Underground frontman Lou Reed had died of liver disease aged 71. The NHS saw an opportunity to promote their own interests and posted the below tweet, which was deleted after complaints by a number of Twitter users, despite what seemed to be genuinely good intentions. It goes to show that, in times of public mourning, it isn’t just brands that can appear selfish by trying to take advantage of the situation.

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Pope Francis reaches 10 million Twitter followers
Pope Frances reached the milestone of 10 million Twitter followers across his nine accounts last week, posting the below in celebration:

 

 

It wasn’t just in Latin, though. He thanked followers across each individual account, with languages including English, Spanish and Arabic.

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We Are Social’s Tuesday Tune-Up #96

by Rosalie Odtojan in News

The science behind a successful meme
A Harvard scientist named Michele Coscia has produced research into what it is that makes memes ‘successful’. Quartz have an excellent article that details much of his method and findings, which look to make various statements about the behaviour of memes. The key points include the idea that memes with a consistent share rate are more likely to be successful, as are those whose rise in popularity correlates with the death of another. Coscia also highlights ‘meme clusters’: sets of memes that, for whatever reason, do particularly well together – including the below.

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Finally, the research points to the fact that, while it is fairly easy to predict what one person will share based on their previous sharing habits, it’s much harder to ascertain what memes will be successful, or why.

Facebook Graph Search set to become public
Having been in Beta for the last six months, Facebook’s Graph Search has been rolled out to users on a wider basis as of yesterday. The social search tool, which allows queries such as “friends of mine who like rollerblading and ice cream” or “people who work at We Are Social and live in Sydney”, is being rolled out to users of the service in US English. It’s not yet clear how quickly the service will be extended to users of the network in other languages.

Facebook rescinds 20% text rule for cover photos
Last week, Facebook updated its cover photo guidelines, removing the restriction that prevented pages filling more than 20% of a cover photo with text. This follows on from deregulation in March that allowed cover photos to include contact and pricing information, as well as calls to action, though it’s worth noting that pages running that advertising that pulls in their cover photo will still be subject to the 20% rule.

Twitter allow ad targeting by browser history and email address
Twitter is for the first time allowing advertisers to target people who’ve visited a website or provided data as part of a purchase. This is intended to ensure that adverts are targeted at those who have previously expressed interest in a company. Unlike on Facebook, fans will be able to opt out of all adverts that use third-party data, simply by ticking a box in their account settings.

Twitter ban automated following, relax 3rd party curation restrictions
Twitter have updated their developer guidelines, with two major changes to the network. Firstly, they have banned automated and bulk following, preventing the likes of automated ‘follow back’ systems. Secondly, they have relaxed the restrictions on curating content from 3rd party sites; this is certainly good news for the likes of Storify.

Updates to Vine iOS app
Vine have released several new updates, all currently available for their iPhone/iPad app. These can roughly be divided into three categories: taking videos, discovering content and sharing your own Vines. In camp 1 are the changes to the camera, such as grid, focus and ghost tools, aimed at making it easier to film your own content. For discovering content, users are now able to explore 15 different channels, from comedy to nature, each with their own ‘Popular’ section, as well as an ‘On The Rise’ feature that shows people who are catching the attention of the Vine community. Finally, when it comes to sharing content, Vine now offer the ‘Revine’, the equivalent of a Retweet, and ‘Protected Posts’ that allow you to keep more personal content for the people you approve. Protected Posts are also available on Android, with the remaining features following this week.

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LinkedIn looking to content to help increase ad revenue
Currently, LinkedIn make 57% of their revenue through tools for recruiters, with only 23% ($74.8 million) coming from advertising revenue. They are now trialling “sponsored updates”, their equivalent of native adverts appearing in a user’s news feed. Mike Gamson, LinkedIn’s senior VP-global solutions, said:

Now because people are reading articles and sharing updates, the [news] feed’s become very liquid. Into that liquidity, an advertiser has an opportunity to suggest a story that might be interesting.

As a result, it’s important for LinkedIn to have a high quality news feed, or at least one that people care about, for this to work. They’ve been attempting this, enrolling the help of influencers like Richard Branson and Bill Gates, to produce advice for those entering the world of business to follow. However, there is no conclusive evidence to show that users are actually reading these stories more; in fact, the average time users spent on the network in May 2013 was 20.6 minutes, compared with 20.9 a year before. It will be worth keeping an eye on LinkedIn’s ad revenue, to see how this move pans out for them.

Six percent of online US adults use Reddit
A survey by the Pew Research Center’s Internet & American Life Project has found that 6% of all online US adults are on Reddit, with young men the most prevalent group, as shown in this graph:

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Geographically, those who live nearer to cities are more likely to use Reddit: 7% of urban online adults use the network, compared to 6% of those in the suburbs and only 2% in rural areas. Wealth, however, is not a significant factor, with between 6 and 7% usage in every strand for ‘household income’.

WeChat reaches 70 million users outside of China
Chinese messaging app WeChat now has 70 million users outside of its home country, just 6 weeks after surpassing the 50 million mark. This leaves their global usage figures at well over 300 million and approaching 400 and, with a Spanish language advertising campaign starring footballer Lionel Messi set to hit TV, billboards and the web, it’s expected that there will be further growth in key South American markets.

KakaoTalk now has 100 million users
WeChat wasn’t the only messaging app celebrating a milestone last week; Korean-born KakaoTalk has now surpassed 100 million users, a year after hitting 50 million. Its growth, fuelled largely by its social gaming platform that allows competition between chat buddies, has seen it surpass Facebook as Korea’s largest social network.

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Bebo bought back by old owners for $1 million
The social network Bebo has been bought back by its inventors, Michael and Xochi Birch, for $1 million. The pair owned 70% of the business when it was sold to AOL for $850 million in 2008, making a huge $595 million between them. Now the pair are looking to breathe some life back into the platform, which has been as good as dead since 2010, as per the below tweet.

Google Reader dwarfed G+ for traffic until its closure
Buzzfeed have produced some interesting research about the amount of respective traffic driven by Google Reader and G+, finding that the former dwarfed the latter right up to its closure. Indeed, traffic from Google Reader to any of the ‘Buzzfeed network’, a set of sites with over 300 million collective users, had in fact increased by 6% over the few months since its closure was announced.

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Wimbledon on Twitter
Andy Murray’s triumph at Wimbledon captured hearts across the UK on Sunday night, so it’s no surprise that people were discussing it in their droves on Twitter. The 12 hours around the match saw a total of 3.4 million tweets on the topic, climaxing at 17.25 with the end of the match, at which point there were 120,000 Wimbledon tweets per minute, while 8 of the top 10 UK trends were related to the contest. Andy Murray’s own tweet about the final has already seen over 90,000 RTs and 70,000 favourites.

Naturally, many brands are keen to get involved and of the official Wimbledon sponsors, it was evian who performed best. The water brand received 70% of all tweets mentioning one of the official sponsors, far outdoing the runners-up: Slazenger and Robinson’s, each with 9%. We’d like to think this was at least in part due to the Wimbledon Wiggle campaign created by We Are Social UK, which asked fans to submit their own ‘wiggle’ for the chance to win tickets to the final. Based on the way in which players move when preparing to receive a serve, some examples can be seen in the video below.

adidas, Murray’s official sportswear sponsor, tweeted the following in celebration:

News of Asiana plane crash broken on Twitter
It has become a common feature that social networks are the first place where large news stories break, so it’s no surprise that the same happened with last week’s Asiana plane crash. David Eun, a Samsung executive and the former president of AOL Media and Studios, tweeted the following:

It’s quite a remarkable picture of the event and it’s understandable that it received over 32,000 RTs, plus that Eun’s follower count has increased more than tenfold from 2,000 to almost 25,000. Indeed, tweets like this are becoming increasingly common, suggesting that we should expect the overwhelming majority of future news stories to be broken, not by traditional media, but on social networks like Twitter.

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