Here are all of the posts tagged ‘meme’.

Tuesday Tune-Up #166

by Cristina Forlani

1 in 4, let’s support Adult Survivors of Child Abuse

Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.

On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.

ASCA. 1 in 4 from matterhorn on Vimeo.

Sport and Reality drive conversation on Twitter

Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.

In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.

 

Nielsen Twitter Australia infographic

Click here to download the full version of the infographic.

Promotional posts to lose organic Facebook reach

Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:

Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.

Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.

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Facebook adds Yelp-like ‘Places’ feature

Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.

Facebook creating ‘enterprise social network’

If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.

Twitter responds to stock price fall

What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.

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CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.

WeChat adds 30 million users

WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.

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YouTube plans premium music service

YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.

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Pinterest plans to position itself as pre-search engine

Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.

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Updates to Instagram

Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.

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Oily bum ‘breaks the internet’

A famous woman showed people her bum and everyone wanted to get involved. Brands especially.

 

 

 

 

Banana Republic joins the We Are Social club

We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.

Discounts for followers

OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.

Radar gets turned off

The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.

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We Are Social’s Tuesday Tune-Up #96

by Rosalie Odtojan in News

The science behind a successful meme
A Harvard scientist named Michele Coscia has produced research into what it is that makes memes ‘successful’. Quartz have an excellent article that details much of his method and findings, which look to make various statements about the behaviour of memes. The key points include the idea that memes with a consistent share rate are more likely to be successful, as are those whose rise in popularity correlates with the death of another. Coscia also highlights ‘meme clusters’: sets of memes that, for whatever reason, do particularly well together – including the below.

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Finally, the research points to the fact that, while it is fairly easy to predict what one person will share based on their previous sharing habits, it’s much harder to ascertain what memes will be successful, or why.

Facebook Graph Search set to become public
Having been in Beta for the last six months, Facebook’s Graph Search has been rolled out to users on a wider basis as of yesterday. The social search tool, which allows queries such as “friends of mine who like rollerblading and ice cream” or “people who work at We Are Social and live in Sydney”, is being rolled out to users of the service in US English. It’s not yet clear how quickly the service will be extended to users of the network in other languages.

Facebook rescinds 20% text rule for cover photos
Last week, Facebook updated its cover photo guidelines, removing the restriction that prevented pages filling more than 20% of a cover photo with text. This follows on from deregulation in March that allowed cover photos to include contact and pricing information, as well as calls to action, though it’s worth noting that pages running that advertising that pulls in their cover photo will still be subject to the 20% rule.

Twitter allow ad targeting by browser history and email address
Twitter is for the first time allowing advertisers to target people who’ve visited a website or provided data as part of a purchase. This is intended to ensure that adverts are targeted at those who have previously expressed interest in a company. Unlike on Facebook, fans will be able to opt out of all adverts that use third-party data, simply by ticking a box in their account settings.

Twitter ban automated following, relax 3rd party curation restrictions
Twitter have updated their developer guidelines, with two major changes to the network. Firstly, they have banned automated and bulk following, preventing the likes of automated ‘follow back’ systems. Secondly, they have relaxed the restrictions on curating content from 3rd party sites; this is certainly good news for the likes of Storify.

Updates to Vine iOS app
Vine have released several new updates, all currently available for their iPhone/iPad app. These can roughly be divided into three categories: taking videos, discovering content and sharing your own Vines. In camp 1 are the changes to the camera, such as grid, focus and ghost tools, aimed at making it easier to film your own content. For discovering content, users are now able to explore 15 different channels, from comedy to nature, each with their own ‘Popular’ section, as well as an ‘On The Rise’ feature that shows people who are catching the attention of the Vine community. Finally, when it comes to sharing content, Vine now offer the ‘Revine’, the equivalent of a Retweet, and ‘Protected Posts’ that allow you to keep more personal content for the people you approve. Protected Posts are also available on Android, with the remaining features following this week.

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LinkedIn looking to content to help increase ad revenue
Currently, LinkedIn make 57% of their revenue through tools for recruiters, with only 23% ($74.8 million) coming from advertising revenue. They are now trialling “sponsored updates”, their equivalent of native adverts appearing in a user’s news feed. Mike Gamson, LinkedIn’s senior VP-global solutions, said:

Now because people are reading articles and sharing updates, the [news] feed’s become very liquid. Into that liquidity, an advertiser has an opportunity to suggest a story that might be interesting.

As a result, it’s important for LinkedIn to have a high quality news feed, or at least one that people care about, for this to work. They’ve been attempting this, enrolling the help of influencers like Richard Branson and Bill Gates, to produce advice for those entering the world of business to follow. However, there is no conclusive evidence to show that users are actually reading these stories more; in fact, the average time users spent on the network in May 2013 was 20.6 minutes, compared with 20.9 a year before. It will be worth keeping an eye on LinkedIn’s ad revenue, to see how this move pans out for them.

Six percent of online US adults use Reddit
A survey by the Pew Research Center’s Internet & American Life Project has found that 6% of all online US adults are on Reddit, with young men the most prevalent group, as shown in this graph:

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Geographically, those who live nearer to cities are more likely to use Reddit: 7% of urban online adults use the network, compared to 6% of those in the suburbs and only 2% in rural areas. Wealth, however, is not a significant factor, with between 6 and 7% usage in every strand for ‘household income’.

WeChat reaches 70 million users outside of China
Chinese messaging app WeChat now has 70 million users outside of its home country, just 6 weeks after surpassing the 50 million mark. This leaves their global usage figures at well over 300 million and approaching 400 and, with a Spanish language advertising campaign starring footballer Lionel Messi set to hit TV, billboards and the web, it’s expected that there will be further growth in key South American markets.

KakaoTalk now has 100 million users
WeChat wasn’t the only messaging app celebrating a milestone last week; Korean-born KakaoTalk has now surpassed 100 million users, a year after hitting 50 million. Its growth, fuelled largely by its social gaming platform that allows competition between chat buddies, has seen it surpass Facebook as Korea’s largest social network.

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Bebo bought back by old owners for $1 million
The social network Bebo has been bought back by its inventors, Michael and Xochi Birch, for $1 million. The pair owned 70% of the business when it was sold to AOL for $850 million in 2008, making a huge $595 million between them. Now the pair are looking to breathe some life back into the platform, which has been as good as dead since 2010, as per the below tweet.

Google Reader dwarfed G+ for traffic until its closure
Buzzfeed have produced some interesting research about the amount of respective traffic driven by Google Reader and G+, finding that the former dwarfed the latter right up to its closure. Indeed, traffic from Google Reader to any of the ‘Buzzfeed network’, a set of sites with over 300 million collective users, had in fact increased by 6% over the few months since its closure was announced.

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Wimbledon on Twitter
Andy Murray’s triumph at Wimbledon captured hearts across the UK on Sunday night, so it’s no surprise that people were discussing it in their droves on Twitter. The 12 hours around the match saw a total of 3.4 million tweets on the topic, climaxing at 17.25 with the end of the match, at which point there were 120,000 Wimbledon tweets per minute, while 8 of the top 10 UK trends were related to the contest. Andy Murray’s own tweet about the final has already seen over 90,000 RTs and 70,000 favourites.

Naturally, many brands are keen to get involved and of the official Wimbledon sponsors, it was evian who performed best. The water brand received 70% of all tweets mentioning one of the official sponsors, far outdoing the runners-up: Slazenger and Robinson’s, each with 9%. We’d like to think this was at least in part due to the Wimbledon Wiggle campaign created by We Are Social UK, which asked fans to submit their own ‘wiggle’ for the chance to win tickets to the final. Based on the way in which players move when preparing to receive a serve, some examples can be seen in the video below.

adidas, Murray’s official sportswear sponsor, tweeted the following in celebration:

News of Asiana plane crash broken on Twitter
It has become a common feature that social networks are the first place where large news stories break, so it’s no surprise that the same happened with last week’s Asiana plane crash. David Eun, a Samsung executive and the former president of AOL Media and Studios, tweeted the following:

It’s quite a remarkable picture of the event and it’s understandable that it received over 32,000 RTs, plus that Eun’s follower count has increased more than tenfold from 2,000 to almost 25,000. Indeed, tweets like this are becoming increasingly common, suggesting that we should expect the overwhelming majority of future news stories to be broken, not by traditional media, but on social networks like Twitter.

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The Week According To The Internet #10

by Matilda Aldridge in News

This week; monkeys in jackets, sexy pin-up cats, and the end of the world.

Grab a cup of tea and enjoy our round-up of the past 7 days on the internet.

NAUTICAL: But nice. We Are Social’s Christmas party was a great success!

DOOMED: Don’t miss the apocalypse – countdown to the end here.

SEXY: Cats that look like pin-up girls.

FIGHT: It’s Monsters vs Robots in sci-fi actioner Pacific Rim.

IMPORTANT: These cats from 2012.

AWW: Dog waits while toddler plays in puddle.

SUPER: Is it a bird? Is it plane? No…it’s Henry Cavill in the trailer for Man Of Steel.

ORCHESTRATED: Because instruments are so last week.

DAPPER: Monkey goes flat pack furniture shopping.

STATUESQUE: Become your own souvenir!

(Image via)

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The Week According To The Internet #9

by Dan Goodswen in News

Like an insane Rebecca Black fan, we’re all about Friday.

To celebrate, here’s a list of things that are funnier, cuter and more disturbing than a teen pop sensation;

INTERVIEWED: Neil Armstrong before he died, obvs.

INTERACTIVE: Play bongos with Old Spice Guy’s pecs.

OBAMA’D: Reddit, when POTUS dropped in for an AMA.

LEGITIMATE: Stinging parody ad for rape as contraception.

TWEETED: Clint Eastwood’s chair rant gets obligatory parody.

HIPSTERS: These toddlers are way too cool.

EVACUATED: Little girl fleeing hurricane leaves rules for her soft-toys.

WARHOLED: Campbell’s finally selling designer soup cans.

CURIOUS: Mars rover snaps the red planet in HD.

FUSSY: Bentley the puppy does not agree with you filming him.

(Image via)

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The Week According To The Internet #8

by Dan Goodswen in News

In a week where we lost the Olympics but gained Big Brother, perhaps you need some lulz more than ever.

Thankfully, this is the week according to the internet…

EXPLAINED: The Internet, by the year 1995.

HEARD: Somebody I Used To Know covers remixed by Gotye.

OFFICIAL: F-bomb now a word.

SEEN: Sexy insurance advert subtext spotted by Facebook.

COVERED: Baby got Back, as sung by the movies.

OFFERED: Entire Tuscan village up for grabs.

TALENTED: This goddamn adorable kitty.

WHAT: Is this Instagram map shit?

BACK: Arnold Schwarzenegger in The Last Stand.

RATED: This guy should review all the food. UPDATED: Now with autotune!

(Image above via. Yes it’s a real book)

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