Here are all of the posts tagged ‘mobile’.

We Are Social’s Tuesday Tune-Up #156

by Caitlin West

Reddit launches Ask Me Anything app
After a failed attempt at launching an app in 2011, Reddit has rolled out an app centred solely on its “Ask Me Anything” series. Featuring a wide range of participants, such as politicians, television and film stars, and musicians, the series is one of the site’s most popular destinations.

The app departs from the site’s trademark simple look, instead featuring a sleeker display. Using left and right swipe motions, users can navigate between different question threads, and have the ability to forward links by text, email, Facebook, Twitter, LinkedIn, Google+, and other sites. The app also gives users the opportunity to filter content to their own preferences, enhancing their experience, and making it even easier to find out more about the famous, notable, and interesting!

Reddit-comp

YouTube fan funding
YouTube is trialling a fan funding feature, giving users the chance to show even more love to their favourite channels. The feature can only be used if the channel owner has chosen to turn it on, and may provide further income for content producers, beyond ad revenue. While channel owners receive the bulk of the donation, Google claims five percent of the total, and a small fee. The feature is currently being trialled in the USA, Japan, Mexico and Australia, with views to expand in the future.

Social is increasingly important for marketers
The CMO Survey was released last week. The survey of 351 ‘marketing leaders’ shows social is becoming ever more important to brands; it now makes up 9.4% of marketing budgets, expected to rise to 21.4% within five years.

Screen Shot 2014-09-08 at 11.29.57

However, as you can see below, ROI is still proving tricky. Particularly sad is the big blue section, made up of the 45% who can’t show the impact of all the fantastic work they’re doing. Expect to see increases in budgets for measuring ROI.

Screen Shot 2014-09-08 at 11.30.04

How cost efficient is social advertising?
Very! Wonderful news. Q2 analysis by Neustar has found that social ads outperformed ad networks, portals and exchanges for cost efficiency. Look at the graph, the graph says it all:

Screen Shot 2014-09-08 at 11.38.10

How social network ads affect buying decisions
So social ads are cost-effective, but which platform is king? Analysis by AoI Platforms of data from 500m clicks has found that YouTube is the best social network for introducing customers to new products, with Facebook coming in second. YouTube manages to perform well throughout the buying decision process, unlike Twitter, which is pretty much only useful during the middle phase.

Screen Shot 2014-09-08 at 11.47.32

Over 50% of people have a mobile phone
Half of the world now owns a mobile phone. At the time that we published our article on the subject, there were 7.258bn global citizens (though a few more have probably arrived in the last week), compared with 3.630bn unique mobile users.

Facebook video views at 1bn a day
Facebook video views grew by 50% month-on-month between May and July and, since June, there have been 1bn every single day. Fidji Simo, Project Management Director of Video at Facebook, wrote:

Video is one of the most engaging and immersive ways to tell your story. Whether capturing breaking news, a baby’s first steps, or rising to a friend’s challenge for charity, it is a remarkable storytelling medium.

He doesn’t say what percentage are ice bucket challenges. We may soon know, though, as videos from public users and pages are set to display a view count in the near future.

‘Privacy Checkup’ debuts on Facebook
Facebook has rolled out ‘Privacy Checkup’, which it has been testing since March. Each user who logs in will see an option to edit their settings, guided by a cartoon dinosaur. (A tyrannosaur? Our taxonomy skills have left us wanting.) Here’s how it all works:

Twitter adds a buy button for mobile commerce
Get set to start purchasing through Twitter – the network has just added a ‘buy now’ button for iPhone and Android. It’s chosen 25 beta partners, which include two brands (Burberry and Home Depot), but are largely made up of celebrities. Musicians are an important part of the partnership, and celebs will be able to act as paid influencers for brands. You can find out about how it works in the below video:

Snapchat adds London geofilters
Snapchat has added 30 London-specific geofilters, which are only accessible in certain parts of the capital. Two of them have been revealed: the London Eye and Tower Bridge, but the other 28 remain a secret for now.

snapchat2

Netflix adds greater sharing controls
Netflix is allowing users increased privacy over what they share on Facebook. Previously, anyone who had linked their accounts would automatically share what they’d watched with any Facebook friends signed up to Netflix. Now, you can tell everyone about that Scandinavian crime drama, but keep Gossip Girl to yourself (or vice versa, of course).

Social media talks about the NFL
The new NFL season kicked off on Thursday to a roaring online reception. There were 15m total Facebook interactions from 8.5 million users, and the network released a map of the most popular team in each US county, measured by official page likes:

Screen Shot 2014-09-08 at 12.45.54

Frito Lays used the event to commence its latest campaign, in which fans must like a ‘Fire Drill Alert’ posted during Thursday night games, for the chance to win prizes from tubes of Stax to Superbowl tickets.

Asda set to launch YouTube commerce
Walmart-owned UK supermarket chain, Asda, is set to allow YouTube users to purchase its products without leaving the site. A new partnership with e-commerce service, Constant Commerce, will allow the brand to display a list of products alongside its videos, which users can add to their basket before checking out, without ever leaving the video.

Samsung launches #thatsucks campaign
Samsung has been walking the ‘fail’ tightrope with its latest vacuum cleaner campaign, dubbed #thatsucks. It has received a couple of negative responses, but in large part shows that it’s possible to take risks in social and succeed.

 

 

adidas crowdsources NYFW show
adidas put on the world’s first crowdsourced fashion show during New York Fashion Week. Dubbed #NEORunway, almost every element of the show was chosen by fans – from hair and makeup to music, outfits and even set design.

Starwood looking to LinkedIn with $30m campaign
Hotel chain, Starwood, is putting LinkedIn at the centre of its latest campaign, worth $30m. It is looking to promote its ‘Starwood Preferred Guest’ loyalty programme in the business market, making LinkedIn a good fit, though it will also increase the volume of its content on Facebook, Youtube and Twitter.

EA creates social media sitcom
EA is pushing the launch of the Sims 4 with a sitcom that takes place on social media. Four different characters, each with a personal Twitter account, will act out the story over two weeks. It’s based on ‘Gone With The Wind’, so they’ve taken a punt and are calling it ‘Gone With The Sims’.

Snuggle Bear gets social
Snuggle is bringing its mascot, the Snuggle Bear, into the 21st century. He’ll be debuting on various social channels for his 30th birthday, as part of an editorial-led campaign across Facebook, Twitter, YouTube and Instagram. Now, you’ve been very good and finished your whole mashup, so here’s a picture of the cuddly chap. Don’t say we don’t treat you.

snugglenew

Half of Africa’s internet users now using Facebook
Facebook has recently announced that it has reached 100 million users in Africa, meaning that approximately 50% of all internet users on the continent now have a profile on the site. The announcement suggests that if improved internet connectivity spreads across areas of the world without steady internet access, such as South America and India, Facebook could potentially gain even more users.

tagged: , , , , , , , , , , , , ,

We Are Social’s Tuesday Tune-Up #150

by Gillian Collison

‘Symbol of Peace’ goes viral

As violence continues between Israeli forces and Hamas, a selfie taken by Sulome Anderson has gone viral on Twitter, sparking a symbol of peace in the Middle East. The photograph shows Arab-American journalist Anderson and her Israeli-American boyfriend kissing while Anderson holds a piece of paper reading “Jews and Arabs Refuse To Be Enemies.”

The statement has now become a hashtag and resulted in thousands of tweets and retweets from around the globe calling for peace. Anderson states in  NY Mag essay they “posted the picture without a second thought” to support a then little-known Facebook page. She admits now that the response is “scary and overwhelming. But we both know that afraid is the wrong way to feel about it.”

 

David Jones launches collection via YouTube

In a move from the retailer who is usually behind competitors in the digital space, David Jones has kicked off its new spring and summer collection with a 90-second video piece via it’s Youtube channel.  The highly stylised video titled ‘Explore S/S14 David Jones Film’ features Jessica Gomes, Montana Cox and other models on a playful journey through cities, beaches and forests as directed by Jeffrey Darling. The video can be seen on David Jones’ newly launched Youtube channel which coincides with the launch of  content environment website ‘Style HQ’.

Mobile social users engage more with brands

Mobile social users are more likely than their desktop-only equivalents to ‘like’ branded content, according to a survey of 37,000 US online adults. The study asked recipients if they liked something a company posted at least once per week; 49% of tablet users and 46% of those using smartphones said that they did, compared to 37% of desktop/PC-only users. Meanwhile, 64% of US online adults access social media through desktops/laptops, 45% on smartphones and 25% tablets.

Facebook releases Q2 results

Facebook released its Q2 results last week and they contained some impressive numbers. Monthly active users (MAUs) have grown to over 1.3 billion, up from 1.276 billion in Q1, while mobile MAUs now total 1.07 billion (vs. 1.008 billion last quarter).

Screen-Shot-2014-07-23-at-1.24.45-PM

Screen-Shot-2014-07-23-at-1.24.54-PM

The real success, though, is financial. Total revenue has increased to $2.9bn, the company’s biggest quarterly total, up from $2.5bn in Q1.

Screen-Shot-2014-07-23-at-1.25.20-PM

Ad revenue for the quarter amounted to $2.68bn, of which 62% came through mobile. Indeed 30% of the network’s MAUs access it solely through mobiles or tablets, leading to discussion about the potential for a mobile-only version of Facebook. Ad prices more than doubled last quarter, too, allowing Facebook to increase its revenue while reducing the number of total ads. These figures combined have led to a valuation of $192bn, more than Disney or Toyota, which is 128 times its profits for the whole of last year.

LinkedIn adds new ad capabilities

LinkedIn has launched ‘Direct Sponsored Content’, a new ad format that will allow advertisers to test, tailor and target content, much like they do on Facebook. The new system will compliment ‘Sponsored Stories’, the main difference being the ability to target different messages at specific audiences.

linkin-sponsored-update-hed-2014

LinkedIn buys Bizo

Some more big ad news from LinkedIn: the network has purchased business-to-business digital advertising company, Bizo, for $175m. Deep Nishar, LinkedIn SVP of product and user experience, said of the move:

Our ability to integrate [Bizo's] b-to-b solutions with our content marketing products will enable us to become the most effective platform for b-to-b marketers to engage professionals.

Foursquare sheds check-ins

Foursquare has launched the latest version of its main app, through which you can longer check in. To do so, users will now need to use ‘Swarm’ – the main Foursquare app is being reinvented as a discovery service, similar to the likes of Yelp.

‘The Giver’ produces Kik campaign

A new film for young adults, named ‘The Giver’, is launching a campaign on messaging app, Kik. The film’s promoters have created a card that contains a trailer, trivia and film-branded stickers, all of which can be shared with other users within the app.

Screen Shot 2014-07-28 at 13.50.45

Applebee’s looks for Instagram ‘Fantographers’

Over the next year, US restaurant chain, Applebee’s, is to populate its Instagram feed with content from ‘Fantographers’. First, users opt in for a microsite, then anything shared using #Applebees or #Fantographer is eligible to be posted by the brand. Each image will have a border added, like so:

applebees-iphone-hed-2014

adidas and Champs Sports launch #adicolorTV

adidas has joined up with Champs Sports to produce a set of four online shows hosted on Instagram. The campaign, dubbed #adicolorTV, is being run through the Champs Sports page.

Expedia wants throwback photos

Expedia is looking to tap into the ‘Throwback Thursday’ trend on Instagram and Twitter by asking users to tweet such photos @Expedia using #ThrowMeBack. Each week, one winner is selected to receive a voucher, so that they can revisit the site of their photo.

Prime TV to reveal everyone’s favourite child

A new season of Modern Family is set to premiere on New Zealand’s Prime TV, which has created a Facebook app for the occasion. The ‘Favourite Child Detector’ analyses your Facebook history and ranks you and your siblings based on interactions from your parents.

Screen-Shot-2014-07-25-at-11.56.03-AM

Michelle Phan being sued over music licensing

Here’s a cautionary tale to any brands and content creators using other people’s music or images withour permission. YouTube star, Michelle Phan, is being sued by electronic dance music label, Ultra, for allegedly using its music without the proper permissions. Phan sells adverts against her channel, and also uses it to promote her makeup line.

Captain Morgan made to remove Facebook post by ASA

Diageo-owned rum brand, Captain Morgan, was forced to remove a Facebook post, after the UK’s Advertising Standards Authority ruled that it implied alcohol helps conquer boredom. The text read “Wednesday. I’m declaring war on mid-week boredom”, so you can sort of see where they’re coming from.

David Mitchell writes a short story on Twitter

David Mitchell, author of ‘Cloud Atlas’, has released a short story piece-by-piece on Twitter. It’s taken 280 tweets – here’s how it starts:

 

tagged: , , , , ,

We Are Social’s Tuesday Tune-Up #148

by Adam Hairston

Virgin Mobile Australia launches #mealforameal campaign

As part of their major integrated marketing campaign ‘Making Mobile Better,’ Virgin Mobile Australia has partnered with OzHarvest to turn the act of taking pictures of food into something beneficial for Australians. With the #mealforameal initiative, every time someone posts a picture of their food to social media and includes the hashtag, Virgin Mobile will donate to OzHarvest so they can provide a real meal to someone in need.

Jägermeister is ‘Strange But True’

Over the past month, premium spirits brand Jägermeister has been delivering their new ‘Strange But True’ positioning on Facebook. The campaign uses illustrations to depict the various characters that males identify with in their social groups. One of the main actions for social sharing is having friends “tag their mate” that identifies with one of the characters – a frugal Fox, a noble Stag, an Owl who loves to party, a Wingman or a Snow Leopard who spends too much time in his man cave. The campaign is designed to shift the thinking of Jägermeister from a drink for the end of the night to a drink made for the beginning.

10298219_10152448415223630_4528414838719321038_o

Anonymous app Secret moves away from anonymity

The popular anonymous app Secret has teamed up with Facebook to make it easier for people to view popular secrets shared by their friends. In a shift that moves the app away from anonymity, Secret is rolling out two new features this week to both their Android and iOS apps called Facebook Login and Collections. Facebook Login will let users see secrets from friends, while Collections will offer a curated stream of popular secrets.

 

Mobile social use is up, desktop slightly down

A new comScore report has explored the growth of mobile use in social, arguing that it does not come at the expense of desktop use. Between May 2013 and May 2014, the total number of minutes spent using mobile to access social media grew from 479bn to 687bn. You might expect to see a similar drop in desktop use, but you’d be mistaken: total desktop time did fall, but only from 477bn to 466bn.

Time_Spent_Mobile_Desktop_May_2013-2014_reference

Mobile and digital budgets are up

Digital advertising budgets will this year rise 16.7% to $140.15bn, according to eMarketer predictions. Spend on mobile/tablets will see the most signficant jump, up 84.7% to $32.71bn. By 2018, digital will account for a third of global ad spend, while mobile will be 70.4% of UK digital budgets, and 67.8% in the US.

Facebook adds ‘suggested videos’ to mobile

If you watch a friend’s video in your mobile News Feed, Facebook will show you a set of suggested videos, much like the ‘Related News’ feature. This is the latest Facebook update that seeks to encourage people to share and watch videos, and TechCrunch has accordingly likened it to a TV channel.

facebook-video-player

Facebook creates ‘Out-App Purchase’ ad

Facebook has launched a new ad type: the ‘Out-App Purchase’ ad, which allows those who develop Facebook games to sell virtual goods directly through the News Feed. Currently, the unit is only available for desktop, but, should it prove effective, we may well see a move in the lucrative mobile market.

Facebook_OutAppPurchaseAds

Twitter goes all out on organic reach

Twitter is backing itself as the social destination for organic reach, telling brands that they can be seen by 30% of their followers for free by tweeting 2-3 times per day. Not only that, but it has released a set of organic tweet analytics, so that brands can now see how many users viewed or engaged with organic tweets.

TAD_Buzzfeed_Animated

Pinterest updates ‘Follow’ pin

Pinterest has developed a new, animated ‘Follow’ pin to be featured on websites outside of its network. Rather than simply linking to Pinterest, the button will launch a pop-up preview of the account, featuring a selection of its pins.

screen-shot-2014-07-08-at-22-12-09

WeChat launches ad platfrom

WeChat, the Chinese messaging service, has created an ad platform for brands with over 100,000 followers. Ads will only appear when users click on full-page posts from officials accounts that they already follow. Even then, the ad is not full screen, but shows up at the bottom of the page. Nevertheless, it’s worth keeping an eye on how WeChat’s advertising strategy grows in the future.

The World Cup breaks social records

The World Cup is over too quickly, once again. According to Facebook, the final was the most talked-about sporting event in the network’s history, amassing a total of 280m mentions. One semi-final also managed to inspire a huge social response, as Germany trashed hosts Brazil 7-1. This was the most discussed sports game ever on Twitter, with 35.6m tweets in total. Germany’s fifth goal broke the record for global tweets-per-minute at 580,166.

Unsurprisingly, brands wanted to get in on some of the action. Below you can see examples from a huge variety of companies, from Visa and the Seattle Seahawks to Sony, Paddy Power and adidas.

 

 

 

 

 

 

Sour Patch Kids on Snapchat
Sour Patch Kids is to become the first Mondelez brand using Snapchat when it enlists the help of Logan Paul to run a week-long campaign. The social media star will send out Snaps from the brand’s account, detailing pranks that range from ‘sweet’ to ‘sour’.

Mercedes-Benz targets millenials on Instagram
Mercedez-Benz has launched a campaign on Instagram, dubbed #GLApacked, intending to target a younger audience. The brand has got Instagram influencers on board, each of whom has been loaned a GLA for a cross-country trip and asked to document it on the network.

4Music is searching for a vlogger
British channel 4Music is searching for its next vlogger through an online ‘Vlogstar’ microsite, sponsored by O2. Entrants need to submit a YouTube video for their chance to be the winner, who will be allowed behind-the-scenes on 4Music shoots and at gigs, producing several videos every week for the channel.

The CIA and Twitter
Last week, the CIA used the hashtag #twitterversary to answer some of the ‘top questions’ it had been asked since its launch on Twitter.

 

 

The above and other tweets like it have led to a debate over what the CIA’s strategy is. The humour may lead to a number of RTs, but questions have been raised about whether this helps the CIA’s chief objective: gaining trust. Indeed, this may be all the more relevant in the week when it has come to light that the activities of Twitter users were analysed by the US military in an attempt to understand how to influence people. News like this is likely to lead to increased debate about privacy, in which the CIA may want to be a major player.

tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

We Are Social’s Tuesday Tune-Up #138

by Rosalie Odtojan in News

Relief organisation Misereor introduces ‘The Social Swipe’

What’s the one thing people always have with them? A credit card.

To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros.

Swiping a credit card triggers an animation sequence that illustrates what a small donation can do to help the poor and disadvantaged. This clever activation provides people with an easy and engaging way to get involved and illustrates where their donation goes to.

Coca-Cola ‘Happiness Arcade Machine’ makes recycling fun

Coca-Cola has come up with a green initiative to get kids involved with recycling in Bangladesh called ‘The Happiness Arcade‘. In an effort to raise awareness and incentivise recycling, the brand installed six arcade machines in Dhaka that run on empty bottles rather than quarters.

In the mean time, we can all continue to look for ways to make recycling fun!

Facebook launches mobile ads Audience Network

10157309_10204066810450761_8664434228785050792_n

Facebook has launched its mobile ad network, allowing developers to make money without having to sell their own ads, do their own targeting, handle measurement, or route payments.

The program will roll out over the “coming months” and will start with advertisers interested in buying app installs and engagement ads. No surprises here – Facebook will take a cut of what advertisers pay and hand the rest to the publishers.

The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.

10333109_784969801521891_720131556_n

YouTube adds three-second clips to all video content

Google announced a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.

To get started, channel managers need to upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.

Unfortunately, Google won’t allow these intro videos to serve as ads, sponsorships or product placements.

Screen-Shot-2014-04-30-at-3.55.28-PM-730x193

Foursquare has introduced a new stand-alone app, Swarm

lead_large

Foursquare is breaking itself to two parts: Foursquare for exploring your location, and a whole new app, called Swarm, for keeping up with friends.

The idea comes out of the two unique experiences that Foursquare users have always valued: the first, was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, then locating them on a map.

Bottom line: Swarm will be a map of all your friends, and Foursquare will be a map of all your places. You can sign up for the Swarm mailing list to be the first to know when it is released.

Twitter is experimenting with a mute feature in its mobile apps

trump

Do you ever feel pressured to follow someone for work or social reasons even though their tweets annoy you? No problem, Twitter is experimenting with a mute feature in its mobile apps.

Some users of the company’s iOS and Android clients are now seeing an option to mute accounts that they follow, preventing another user’s tweets and retweets from appearing in their timeline. The user remains muted until you manually unmute them.

In essence, you won’t be seeing another person’s tweets, but they won’t know that. Everybody wins!

Vine gets a makeover – videos are now viewable to non-users

In addition to the home feed and profile view that featured on the initial version of Vine, users will now find a search bar and a set of discovery features from the mobile apps: including curated content — playlists and featured videos and features users — channels, trending tags and popular now.

vine-730x418

Interestingly, the site is now accessible for visitors that are not logged in to the service, which will open it up to all for the first time. Like Instagram, Vine began as a mobile-only service, and it will be interesting to see how the team continues to develop the Web version with a greater focus on consuming content.

tagged: , , , , , , , , , , , ,

We Are Social’s Tuesday Tune-Up #135

by Paul Napier in News

Ahead of the curve or setting the trend?
I wanted to start this week’s Tuesday Tuneup with a quick thought piece. The Social Media market place has seen some massive changes over the last year: new platforms, takeovers, rejections, new features, dropped features and more. The screen real estate is now the field of battle for some of the largest and most friendly companies in the world, and the war is taking place across every device we own.

As a mobile developer in this sphere it is always interesting for me to look behind the scenes, see the data behind these changes and look at the trends.

What’s even more interesting is looking at where Australia stands against the world. Wait… don’t panic! I promise to keep this as stat free as possible!

Let’s take a quick peek at the current world usage stats for Social Media:

Current Social Media Share

Almost straight away you can see that there are big differences across all the different devices we use. For one, the desktop has a huge amount of Tumblr usage compared to the world average. Another obvious difference is that Australians are heavily dependent on Facebook on their Tablets as opposed to Pinterest.

Before we make assumptions, let’s have a look at the last 12 months in social media trends:

Slide2

 

There has been a sharp increase of Tumblr usage on Desktop, Facebook is increasing on Mobile and Tablet and Pinterest is decreasing on the tablet.

But by all appearances, the  usage stats show that Australia seems to be at the forefront of these trends or, perhaps, we are simply reacting faster. The question is why? Are we ahead of the curve, trend-setters or social media activists? I’ll leave the answer of that question up to you.

US smartphone use to reach 65% in 2014
The number of US smartphone users is growing and, according to eMarketer research, will reach 163.9 million in 2014. That amounts to 65% of all US mobile phone users, or 51.4% of the overall population. It is predicted that the number in the US is set to grow even further to 182.6 million in 2015 and reach 220 million by 2018.

Screen Shot 2014-04-07 at 11.24.07

Facebook dominating social on mobile
The average US smartphone user spends 2 hours and 42 minutes per day on their mobile device. Of that time, 28% is taken up by social apps, up from 24% in the previous year. Facebook and Instagram (which Facebook owns) accounted for most of that – 17% of all smartphone hours went to one of the two social networks.

Screen Shot 2014-04-07 at 11.31.23

Social and email are equal for conversation volume
The latest IPA TouchPoints5 data has been released, concluding that we now have as many conversations through social media as via email; 12% of all daily conversations occur through each medium. The research also found that 49% of all adults use mobile phones for activities other than texting or talking, doing so on average for 1 hour 30 minutes per day. Unsurprisingly, younger users were more mobile: 78% of 18-24s use their phone for activities other than texting/talking; they do so for an average of 1 hour 52 minutes a day.

YouTube drives the best quality web traffic
YouTube, Google+ and LinkedIn drive the richest traffic on the web, with Reddit and Stumbleupon at the other end of the spectrum. YouTube, in first place, produced an average of 227.82 seconds spent on the site, 2.99 pages per visit and a relatively low bounce rate of 43.19%.

Screen Shot 2014-04-07 at 11.45.10

Twitter looks to expand TV links through acquisitions
Twitter has made two acquisitions that should help expand its relationship with television in Europe: France’s Mesagraph and the UK’s SecondSync. The former works with the likes of Canal+, France Télévisions, M6 and TF1, some of France’s biggest TV channels, while the latter has used its social analytics tools to show the value of Twitter for clients in broadcasting and advertising.

Vine adds private messaging capability
Vine has introduced private messaging, allowing users to share videos and text with one another, away from the view of the public eye.

messages

Only 24 hours after the announcement Cofounder Collin Kroll stepped down, following Dom Hoffman who stepped down in January.

The cost of Instagram ads Instagram ads are being touted at a premium price tag, according to an article in AdAge last week. Discussions with several ad execs found that a month’s worth of advertising on the network could cost anywhere between $350k and $1m.

Time to look again at Google+ There have been a couple of pieces in the last week that suggest marketers should look again at Google+. First of all, a Forrester blog post revealed that, in a survey of 60,000 US adults, 22% claimed to use G+ at least once per month, the same percentage as Twitter. Also, in terms of engagement per follower, Google+ far outdoes Twitter, and is closer to Facebook, as you can see here: Screen Shot 2014-04-07 at 12.06.40

We Are Social’s Cristina Forlani also argued in favour of the network. She pointed out its value as an analytics tool and looked to rebut unhelpful comparisons with Facebook. She also mentioned the huge SEO benefits of a platform linked to the world’s most popular search engine.

YouTube pushing stars with TV adverts YouTube is planning a TV ad campaign to promote some of its biggest stars, after agencies requested a further push to merit their clients’ ad spend. The adverts will feature three YouTube celebrities with over one million subscribers each: make-up artist Michelle Phan, beauty/fashion vlogger Bethany Mota and baker Rosanna Pansino. The below ads will be seen on New York Subway trains.

YouTube_MarketingCampaign

Line surpasses 400 million users Line, the Japanese messaging app, has surpassed 400 million users, meaning that it’s added 100 million in roughly five months, as shown in the graph below. Not only that, but these new users seem to really be taking to the service; on 21st March, over 10bn messages were sent in a single day.

Screen Shot 2014-04-07 at 12.25.45

WhatsApp processes 64bn messages in one day If you thought Line’s 10bn messages were impressive, WhatsApp can do even better, processing 64bn messages in one day. The figure accounts for 20bn messages sent and 44bn received; the disparity in the figures occurring as a result of group messaging.

Skype growing among millennials Skype now has 300 million users and is experiencing strong growth among younger demographics, according to the company’s advertising General Manager Lovina McMurchy, who claimed that the platform now reaches 24% of 18-24 year olds worldwide. She said:

While other companies have seen interactions with younger users decline, Skype has seen positive growth numbers in recent years.

Imgur receives $40m in funding Tech venture capital firm, Andreessen Horowitz, has invested $40m in Imgur. The image sharing platform has traditionally rejected all outside funding while waiting for the ‘right fit’, as CEO and founder Alan Schaaf discussed.

We got along right off the bat. We were actually bouncing off interesting ideas in where to take the product. They actually made sense, which was out of left field.

adidas promotes World Cup with brazuca adidas is promoting its World Cup sponsorship by creating online content from the point of view of the official competition ball, named brazuca. The product has its own blog and Twitter pages, while a set of video clips will look to produce a ‘ball’s eye view’ of the competition and involve some of football’s biggest names, including Xavi, Manuel Neuer and Dani Alves.

adidas offers free cleats to one US football team Another adidas promotion in the last week will offer free American football cleats to one US high school team. The sportswear brand hopes that the teams will naturally spread the word about the competition by asking friends to vote, as it’s only other high school footballers who can do so. To ensure that this remains the case, the brand is using Chirpify, which will automatically respond to anybody using the hashtags #adizero and #vote, asking them to provide information that can prove their identity.

Zappos offers style advice through Instagram Zappos, an online fashion retailer, is offering free style advice through Instagram. When someone posts a selfie with the hashtag #NextOOTD, a ‘professional image specialist’ will analyse their posting history and suggest a Zappos product that might suit.

Marc by Marc Jacobs seeks ad stars in social Marc by Marc Jacobs is searching for the star of its latest advert on Twitter and Instagram. You can enter simply by posting a picture alongside the hashtag #CastMeMarc, as in the below examples.

The ‘Breakfast Wars’ go viral If you’ve been reading the last few tuneups, you’ll remember that Taco Bell has been promoting its breakfast menu pretty fervently. The latest addition to the campaign is a set of ads that poke fun at McDonald’s, in which real life Ronald McDonalds give rave reviews of the Taco Bell product. The main video has received over two million views on YouTube.

McDonald’s were quick to respond, though. The below Facebook post, at time of writing, has received over 8,000 likes and almost 2,000 shares. Screen Shot 2014-04-07 at 14.51.26

KFC uses social celebrity endorsement in China Fast food chain KFC is struggling in China, with sales falling 13% from 2012 to 2013. To address this, the brand has recruited five major celebrities, each of whom will represent a new menu offering in social and compete with one another for likes. Celebrity endorsement has long since been a staple of Chinese marketing – it will be interesting to see how this social version works out.

Presidential selfie was a publicity stunt by Samsung A recent selfie with Barack Obama, posted by David Ortiz of the Boston Red Sox, was a planned publicity stunt by Samsung. The brand equipped its brand ambassador, known as Big Papi, with a Samsung phone, hoping that the opportunity might present itself, as it did.

However, the White House was unhappy with the above tweet, stating that it objected to the president’s image being used for commercial gain. Ortiz has since denied that he was paid for the photograph.

Cole Haan gets in trouble with the FTC
Footwear brand Cole Haan, has got itself in trouble with the FTC after a Pinterest competition that asked users to post pictures of their favourite shoes with the hashtag #WanderingSole. According to the FTC, the competition hashtag was not sufficient disclosure, though it’s worth noting that the brand received a letter and not an enforcement action.

tagged: , , , , , , , ,