Here are all of the posts tagged ‘pinterest’.
Snapchat reaches 6billion daily views
Snapchat is quickly growing to become the preferred social media platform of teenagers around the world, and it’s well on its way to social media dominance. Snapchat has now reached six billion daily views, which is triple the traffic it was getting in May 2015. In comparison, Facebook records 8 billion daily views, twice as many as they were recording in April 2015. Facebook’s video views, however, are across desktop AND mobile, so it’s pretty impressive that Snapchat is pulling in these kind of numbers solely on mobile.
Snapchat has, without a doubt, shaken up the way in which audiences are consuming content and what they are expecting from their content. The ephemeral nature of Snapchat content is what makes it so appealing, but it also makes it difficult to justify pouring big bucks into a video that is only going to be viewable for 24 hours. Similarly, Snapchat videos are viewed almost exclusively in portrait, an intentional decision by CEO Evan Spiegel, and they have a maximum length of 10 seconds.
eMarketer has predicted a 42% increase in digital video revenues this year (taking it to a whopping $7.5billion in the US alone), and with Snapchat becoming one of the big, if not the biggest, player in the sector, it looks like the game has well and truly been changed.
Facebook launches Music Stories
With the latest iOS app update, Facebook has integrated Music Stories into our Newsfeeds. Pulling in streams from Spotify and Apple Music users can sample 30 second clips of songs and albums without having to leave the app, with the end goal being for all users to be able to share entire playlists. Users don’t need to be subscribed to either service to be able to access the tunes, and there are capabilities to save favourite songs or purchase them directly from the iTunes store. With 900 million mobile users on Facebook every day, this is a definite win for the streaming industry. Unfortunately, it does mean that there is a chance you will be seeing significantly more of this guy…
Twitter shares the love
The stars are going out. Twitter has revamped the way users share positive sentiment towards one another, replacing the action of ‘favouriting’ a tweet with a star with ‘liking’ it with a little heart. The reason for the change, according to Product Manage Akarshan Kumar, is down to semantics:
“You might like a lot of things, but not everything can be your favourite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
With ‘likes’ already being used with great successes on Facebook and Pinterest, it’s pretty likely that this change will be a good thing for Twitter. The mechanic of liking will be exactly the same, the only real difference is the change of icon.
Finland immortalises National Pride in… Emojis?
Yep! That’s correct. The Finnish tourist board has just released a series of national emojis that they believe celebrate Finland and “reveal the weirdnesses and the strengths of the country and its people”.
Three of the eventual thirty have been released so far: a sauna, a headbanging rocker and a Nokia 3310. Guess that means the Finnish are hot, like to party, and are unbreakable.
Fortunately for Tourism Australia, we already have our national emoji:
YouTube moves into Virtual Reality
Say whaaaat? YouTube’s Android app now supports VR video, giving users realistic 360 degree perspectives of videos. To view, users simply have to get up a virtural reality app, enable VR mode and place their phone in Alphabet Inc’s “Cardboard” device. At the moment there are only a few VR compatible videos online, but the catalogue is slowly expanding as more and more people and companies experiment with the format – including the Hunger Games movies. A very exciting leap forward for technology – really exciting to see where this works and how it will change the way we currently consume media.
Facebook is dabbling in a ‘teleportation’ station set to launch by 2025
Well, kind of. Don’t go adding “Beam Me Up Siri” to your voice command centre just yet. After Facebook acquired Occulus Rift, they got straight to work on creating the technology to making a believable virtual world. The technology for beautiful virtual worlds already well and truly exists (hello Call of Duty), but making it believable is the struggle. Facebook is working on touch controllers that will trick your senses into believing that the virtual world you’re seeing is real. The aim is, according to Facebook CTO Mike Schroepfer, to: “build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries”.
This kind of tech would allow users to ‘meet up’ in online communities, for example coffee shops, and interact, as if they were doing so in real time. So not teleportation per se, but simulated teleportation. Brain me up, Siri!
You can now buy your fantasy Pinterest life
Similar to the buyable pins that were released a few months ago, Pinterest has just released Pinterest Shop, a marketplace of curated items picked by Pinterest editors and available for purchase. At the moment it is only on the mobile platform, but there are plans to expand it into desktop as well. Weddings throughout the world just got considerably more elaborate and photogenic.
Facebook wants you to play games in Messenger
Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the first games might arrive.
Facebook also launched Instant Articles
Announcing through its blog, Facebook has introduced Instant Articles which the level-headed Forbes.com is heralding as “The Biggest Media Shift Since The Internet”. They explain:
“For consumers, this is a much faster, richer, and easier experience for reading articles directly on their News Feeds and primarily on mobile. For Facebook, this is a big improvement to the user experience and to its app “stickiness.”
Facebook are saying that “Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities”. BuzzFeed and NBC News were the only ones to go all in committing to using the product straightaway, who the other publishers will be is as yet unknown.
Zuckerberg hosts another Q&A
The Zuck was out and about hosting an in-person public Q&A at Facebook in Menlo Park. This time a question was “Given declines in organic reach, how should businesses be thinking about their Pages?” watch his response here:
No official response yet to the news a Belgian regulator has urged people to install privacy software to prevent Facebook from tracking their accounts.
Facebook is also celebrating its third anniversary since floating
On the third anniversary of a $16 billion IPO that many labeled as “disastrous” or worse, Facebook now consistently impresses investors with strong revenue growth, mind-blowing user numbers and a suite of applications and features with potential to bring in even more money as soon as the company flips the switch. Its stock, which fell to half the $38 IPO price after the first few months, is now trading above $80 a share.
Pinterest is taking a hard look at international markets:
Good news for international markets as Pinterest has launched “Jumpstart”; a programme where five members of the Pinterest head office travel to a remote office with the aim to make the platform more relevant in that market. The team have three months to work their magic.
According to TechCrunch: It’s about a month and a half in on the first marketplace in Japan, and so far the results look good. The team has started experiments with a new discovery tab in its iOS app, a page of uniquely curated content that local users can see on the search tab before browsing categories. Pinterest has a new onboarding experience tailored to Japanese users and a new discovery experience. The company’s monthly active users in Japan have more than doubled in the past year, and today international usage accounts for 40% of Pinterest’s users.
Pinterest users more likely to purchase… probably.
The Wall Street Journal is reporting on a study Pinterest has undertaken with MillwardBrown into the purchasing habits of its users, finding good correlation between pinning and intent to purchase.
According to the survey, about 52% of roughly 1,500 active Pinterest users agreed that the site helps them find items they want to buy, including a little over 60% of participants who identified themselves as “Millennial Moms”. Slightly less than half of respondents said Pinterest recommends relevant product to buy. This writer maintains a healthy skepticism due to the small number surveyed, but is happy to concede that this is strong evidence.
Twitter’s New Search Results Interface Expands To All Web Users
Twitter is now rolling out a new search results interface to all logged-in users on the web, introducing a cleaner look-and-feel and more filtering options that let you sort results by top tweets, “live” tweets, accounts, photos, videos, news and more. The rollout follows tests that began in April which then made the new interface available to a “small group” of Twitter users.
Tumblr launches an Anti-bullying campaign
#PostItForward is a new campaign launched by Tumblr to combat online bullying. Quite naturally, it takes the form of a dedicated blog on Tumblr—one that focuses on curating inspiring, positive posts and encouraging open communication about taboo subjects like sexuality and mental health.
USA President Joins Twitter
Mr. Obama has furnished his account with a short description — “Dad, husband, and 44th President of the United States”
Hello, Twitter! It’s Barack. Really! Six years in, they’re finally giving me my own account.
— President Obama (@POTUS) May 18, 2015
He’s also using the opportunity to answer questions, providing they are from former presidents. well, at least the ones he likes.
Goodbye Mad Men
Mad Men finished up last night so to play out this Tuesday Tune-up, here’s the cast Rick-rolling everyone back in 2012.
Welcome to the first mashup of 2015!
Sydney’s fireworks spectacular streamed live on YouTube
Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, the celebration was also streamed live on YouTube sponsored by Telstra. You can catch a glimpse of it here.
New Year’s resolutions on social
Made any New Year’s resolutions? Twitter users have. The network has compiled a list of the top 10, which includes all the classics:
There may be a few ideas there for Mark Zuckerberg. He’s taken to Facebook to crowdsource his resolution – in the past, these have included learning Mandarin, wearing a tie every day and not eating meat unless he kills the animal himself. That one didn’t make my list.
New Facebook video pages
Facebook has completely redesigned the video section of its pages, making it more like a YouTube channel. A handful of pages already have access to the new layout, which includes playlists and a featured video, but it will be available to everyone in the coming weeks.
Twitter adds ‘while you were away’
Twitter has added a ‘while you were away’ feature, which rounds up what it considers the most important tweets in your network since you last logged in. It’s relatively unusual for a Twitter feature in that it’s non-chronological; we may expect to see more of this in future.
Twitter adds analytics to iOS app
Imagine you’ve just written a hilarious joke that’s been retweeted upwards of three times. Now imagine you’re in the National Gallery at a Turner exhibition and can’t check your analytics. Welcome to my world. Thankfully, problems like these are now a thing of the past – the latest version of Twitter’s iOS app includes a ‘View Analytics Details’ option, which shows interactions and engagement stats.
Overall Twitter usage is still quite low
Twitter’s share of overall internet usage is relatively small, according to investment bank, Morgan Stanley. It’s worth noting that the below doesn’t include time spent in apps, where most Twitter use happens, but it’s still revealing to compare Twitter to the likes of Google and Facebook.
The Death Of Twitter pic.twitter.com/sKdYQCbV5D
— Elena Holodny (@elenaholodny) December 24, 2014
Leaked files show potential WhatsApp video calling
We can now see the possible face of WhatsApp video calling, thanks to files extracted from the raw code of the app hosted on WhatsApp’s website. We’re assuming this means WASSSUUUUP will be cool again, right? Right, guys?
Ads are now on Pinterest
Pinterest has started selling ads! The move has been explained by Joanne Bradford, Pinterest’s head of partnerships, who has said:
On Facebook, you think about friends, and on Twitter you think about news. On Pinterest, you think about what you want to do, where you want to go, what you want to buy.
Makes sense to us. It’s a behaviour that could really help the platform compete for advertisers’ social budgets.
Snapchat adds further funding
Snapchat has added a new funding round of $485m, at a reported valuation of $10bn. In case you’re wondering how much money that is, it’s a large amount of money.
TVTag is heading to the big social network in the sky
In ‘has that not happened already?’ news, TVTag (formerly GetGlue) is to shut down. The network, once synonymous with social TV apps, has almost completely fallen off the radar, kept afloat only by a small number of super users.
Add stickered photos to your Facebook messages
Do you love Facebook stickers? Do you love photographs? We’ve got good news. You can now add stickers to photos and send them via Messenger, using Facebook’s new ‘Stickered’ feature. It comes as part of a few new updates to the Messenger app, which include new frames and sticker designs.
1 in 4, let’s support Adult Survivors of Child Abuse
Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.
On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.
Sport and Reality drive conversation on Twitter
Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.
In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.
Promotional posts to lose organic Facebook reach
Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:
Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.
Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.
Facebook adds Yelp-like ‘Places’ feature
Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.
Facebook creating ‘enterprise social network’
If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.
Twitter responds to stock price fall
What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.
CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.
WeChat adds 30 million users
WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.
YouTube plans premium music service
YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.
Pinterest plans to position itself as pre-search engine
Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.
Updates to Instagram
Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.
Oily bum ‘breaks the internet’
— Nissan (@Nissan) November 12, 2014
— JC Le Roux (@JCLeRoux) November 12, 2014
— metmuseum (@metmuseum) November 13, 2014
Banana Republic joins the We Are Social club
We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.
Discounts for followers
OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.
Radar gets turned off
The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.
Marketing Magazine recently published an article by me on the newest addition to iOS8 – HealthKit. They’ve been kind enough to let us reproduce it in full below:
New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insurance, to FMCG and travel, writes Paul Napier.
The new iOS8 is now available for users to download. As an iOS developer I have had several months to play around and come to understand the new features that come with this version of the operating system. As always with the new release of iOS, there are a suite of changes, some major and some minor.
One of the most exciting additions to come out is HealthKit. So, what is it and how could it be used within your brand’s digital portfolio?
What is HealthKit?
HealthKit is the product of a two-year collaborative endeavour between Apple and Mayo Clinics, which services around 1.2 million patients every year. Their combined goal is to put iPhones and iPads at the centre of the self-health movement that has seen traction of the last few years.
At its core, HealthKit is a central hub/repository for gathering all the intelligence apps collect about a user’s fitness and health. Apps are able to upload their information about a user’s health and fitness activities into HealthKit, and in instances where users grant them permission, download this information and manipulate it to gather a better picture of the person currently signed into the app.
Users can see all their information at a glance, as it tracks their fitness activities such as running, walking and cycling from apps and associated wearable technology. Additionally, adapters such as glucometers, ECG devices, blood pressure monitors and even ultrasound have been created to give greater knowledge to users about their overall health, all of which can be stored in HealthKit and accessed by users through the simple interface.
In essence, HealthKit has removed the silo mentality that comes from having multiple apps for individual purposes, and encourages greater communication between health and fitness experts.
How can it help me?
At this stage, since the technology is in its infancy, it is difficult to predict where it could lead. The obvious beneficiaries of this technology, at least in the first instance, are companies such as Nike, Adidas and other fitness specialists or wearable producers. However, beyond the obvious, this technology opens an exciting avenue that could allow more diverse industries to begin working on a more intimate level with their customers:
Medical: There could be long-term benefits to the medical industry, which will have a huge database of reliable, or at least semi-reliable, information about people’s fitness and health. This information can be used to begin reviewing trends in health statistics against medical complications.
Healthcare: State medical facilities can build apps that can hook into a patient’s profile and read their medical data alongside health and fitness activities, giving the doctors and immediate understanding of the patients well-being prior to any medical appointment. Taking this even further, the patients activities could be tracked and the patient sent a notification when certain thresholds are reached, meaning that doctors can start to focus more on prevention rather than the cure.
Financial services: Insurance companies could look at the health and fitness of their customers to provide accurate quotes, or provide incentives to those who follow a healthy regime.
FMCG: Food and beverage companies could build apps that tracked users consumption and offered better nutritional options on food and beverages could be tracked against the user’s health needs, allergy requirements, blood sugar levels, fitness activities or goals.
Travel: Airlines could be made aware of any medical needs for passengers, or be alerted to dietary requirements, while encouraging their passengers with medical conditions to continue tracking throughout the journey to ensure the crew are alerted in the event of any pressing concern. Travel companies could track for potential changes in stress to enable bespoke packages to engage health focused customers.
Retail: Clothing and apparel companies could track clothing sizes using measurements given by the users then look at targeting them with the newest ranges in sizes that match the user’s statistics or intended goals.
This information on its own is but one facet of a potential medical breakthroughs in both the literal and mobile sense. We are seeing a swell in the information being gathered around individuals: location, behavioural, social, economic, psychological, physiological, etc. I recently wrote an article outlining the benefits of looking at implementing a social strategy within your mobile application, and with the advent of this new technology, never has there been a greater time to review this strategy.
The power of integrating social alongside this medical and fitness information could seem overwhelming, and it is most certainly not for every company. However, for those companies that have a legitimate reason to access this information, the potential options for improving user experience and engagement are greater than ever before.
On a final note, any idea should have a benefit for both sides, and provide information about the user back into HealthKit before drawing information in return. This way, HealthKit can provide ongoing advancements and the information you receive can become a more detailed and richer experience for both you and the user.