Here are all of the posts tagged ‘social media’.

We Are Social’s Tuesday Tune Up #185

by Amaury Tréguer in News

Dumb Ways to Die for Games of Thrones.

To celebrate the launch of the season five of Game of Thrones, Egor Zhgun has decided to parody the famous Australian Dumb Ways to Die song made originally for Metro Trains in Melbourne. This video that already counts more than 880,000 views, highlights different ways the characters on the show die throughout the past four seasons.

You drink, Uber drives…

Another great stunt by our friends Uber in Canada: In order to prevent Canadians to drink and drive, Uber has decided to launch Uber Safe. The principle is simple, people are offered to test their level of intoxication on a roadside breathalyser. If you are above the limit, Uber drives you back home for free. How good is that!

Facebook reveals messenger.com

Still reeling from the passing of MSN Messenger? Well, it’s good news for desktop chat fiends, as Facebook has launched a dedicated web interface for its Messenger app. It’s available to English speakers worldwide. Of course, you can still message via facebook.com if you prefer.

messenger-desktop

Twitter updates RTs, Search and app brand profiles

Twitter has updated its retweet feature, making it much easier to add a comment before sharing a RT with your followers. You can see how it works in the below example, which I just found on the internet somewhere and definitely didn’t spend time creating.

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The network is also making a couple of updates to its ‘Search’ function: detailed ‘trending topics’ within Search are replacing ‘Discover’ on mobile, while they’re experimenting with simplifying the desktop layout, including an option to view ‘Live’ tweets in chronological order.

Finally, they’re are testing letting businesses pin an app to the top of their profile in Twitter’s iPhone app. The feature is currently being tested by the likes of Periscope and Uber.

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Interactive cards to appear on YouTube ads
YouTube is now allowing advertisers to add interactive overlay cards to skippable video adverts. This allows brands to include more information and could well be lucrative for YouTube; now, if viewers skip an ad but click on the card, the platform will still receive a fee.

YouTube_TrueViewCards3x2

LinkedIn buys Lynda.com
LinkedIn has made its biggest acquisition to date, the $1.5bn purchase of online education site Lynda.com, home to videos and tutorials on everything from Photoshop to web development. LinkedIn users will now receive prompts to relevant courses, as explained by content head Ryan Roslansky:

 

Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill.

Ad Age discussed the value of the move beyond LinkedIn’s plans around “connecting people to opportunity”. It will provide access to Lynda’s data and all that entails; we could well see the ability to serve ads to those who have completed certain courses, or recruiters being notified when they do so.

LinkedIn launches Elevate
LinkedIn has unveiled its latest app, Elevate, which suggests articles to users and allows them to share said stories across LinkedIn and Twitter. Anyone can download the app, but you’ll have to pay to use it. If you do subscribe, expect to see more networks, such as Facebook, added soon. screen-shot-2015-04-13-at-04-13-43

Snapchat’s Coachella filters
Snapchat released a set of time-specific geofilters for Coachella. Each related to a certain artist and was only available while they were on stage. Sadly, there wasn’t one for Shorty Jizzle and the Plumber Cracks.

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Brands jump on Instagram’s carousel
A number of brands are using Instagram’s new ‘carousel’ ad feature, which includes four photos and a link. Examples we’ve seen so far: Old Navy has produced a day-in-the-life series, Showtime has highlighted characters from ‘Penny Dreadful’ and Tiffany has juxtaposed a watch with New York architecture.

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Mountain Dew turns fan tweets into ads
Mountain Dew has brought back its popular Baja Blast flavour for a limited period. To promote this, it started posting discreet images of the flavour on its social channels, without making an overt announcement. This led to a fair bit of excitement on Twitter and beyond; the brand is now using celebratory user-generated tweets in its own online ads.

Stuart Weitzman combines Instagram and Facebook ads
Fashion brand Stuart Weitzman has launched a campaign that ties together Instagram and Facebook ads, as users are served videos on the former, followed by product posts on the latter. The promotion also includes the use of cinemagraphs, which, in the words of fashion icon Mugatu, are so hot right now. Boho

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We Are Social’s Tune Up #183

by Abrye Redeker

Brands take advantage of the gullible on April 1

QANTAS added a U to their name, Google turned Maps into a giant Pacman game & Vodafone announced an emoji phone – these are just a few of the gags featured in Mumbrella’s 2015 April Fools Roundup.

qantas-april-fools

Fans celebrate Australia’s Cricket Win on Twitter

@CricketAUS took home the 2015 Cricket World Cup in a triumphant victory over @Blackcaps.  With 86.4 million tweet impressions, this final was among the most talked about games of the tournament. Find out the match’s most talked about moments in Twitter’s recap of how #CWC15 played out on their channel.

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Facebook launches new Messenger Platform

Facebook has rolled out its updated Messenger Platform, as predicted by last week’s Mashup (not to say we told you so). Users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy.

Messenger Platform

Facebook adds new video features

Facebook has made a few updates to its video offering. First of all, you can now embed video on other websites by copying and pasting an HTML code.

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Meanwhile, there have been a few changes to the video API, divided into three categories: control, customise and ‘other’. ‘Control’ improvements include limiting an audience by age/gender/location, adding an expiration date and posting to a page but not the News Feed. ‘Customise’ add-ons allow customisable thumbnails and subtitles across multiple locales and ‘other’ posts look to make the upload process more efficient. The changes come with a new set of publishing partners for video.

New Facebook comment functionality

Facebook announced a new commenting system, which curates comments on web pages and Facebook links to those pages, then displays them simultaneously. Would you be interested in an illustrative GIF? I’m sure you would.

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Instagram launches Layout app

Instagram has revealed a new standalone app for iPhone, named ‘Layout’, which allows the creation of photo collages. Naturally, some brands have been quick to jump on it, including Victoria’s Secret and Sephora.

 

 

  A photo posted by Sephora (@sephora) on

 

Twitter launches Meerkat rival

Twitter has launched Periscope, a live video streaming app that looks set to rival (and quite possibly outdo) Meerkat. Users can notify some or all of their followers when a broadcast begins, see viewers as they join and comment live. Unlike Meerkat, videos can be stored in the camera roll and viewed in the app for up to 24 hours. Adweek produced a piece on first impressions, which you can read in full here; by and large, people seem impressed. It’s slicker and more polished than Meerkat, simple and easy to use. The only problem? Meerkat got there first. We’ll look forward to seeing how this one pans out.

As with anything that’s almost a week old, brands have rushed to get involved. Some good examples include adidas’s live stream of Rodríguez signing a new Real Madrid contract, Spotify posting behind-the-scenes content with Irish folk singer Conor O’Brien and Red Bull sharing exclusive video content from its Miami Music Week events.

Twitter and Foursquare partner for location services

Twitter and Foursquare have revealed a partnership that will allow Twitter’s location feature to be more specific, including landmarks and businesses, rather than just cities or areas. Foursquare CEO, Dennis Crowley, penned a blog post in light of the move, in which he discusses how the company has moved on since its initial focus on check-ins. The key takeout?

The big idea was to create a system that could crawl the world with people in the same way Google crawls web pages with machines.

Twitter starts testing autoplay video

Twitter is trialling autoplay videos for a small number of US-based iPhone and iPad users. Some will see an entire video autoplay in a loop, others will get a looping six-second teaser clip.

Brands and One Direction

So Zayn Malik left One Direction. Try and hold back the tears by looking at these examples of branded social media content, including Lidl cutting the price of One Direction easter eggs by a fifth.

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Succeed with Snapchat’s Discover

by Wui-Liang Lim

Two weeks ago, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them.

This content will appear in a new section of their app called “Discover.”

To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as long you keep your finger there. Remove it and – poof! It disappears.

By having to physically keep a video running, you are forced to look – and focus.

How should brands tell video stories on Snapchat?

Pounce from the start

The opening has to grab the viewer’s attention from the very first frame. No build up is required. And then, keep them glued for the entire ride. Narratives would have to be reworked. For brands, they may need to craft their message to fit into the first few seconds.

One take to rule them all

The Copacabana scene from “Goodfellas“. The opening sequence of “Gravity”. The one-shot scene holds our attention because there are no cuts or edits to let our minds “rest”.

Brands are sharing single-take videos on social media.

The Sunday Times’ Icons of Culture.

Airbnb’s train journey.

This “hold-your-breath” approach is similar to how we view content on Snapchat.

Mobile for mobile

Shoot and edit videos on mobile. Smartphones today record in high-definition. The turnaround is faster. And the raw, gritty feel resonates with younger audiences.

Bye-bye widescreen, hello split screen

Snapchat displays content vertically. Take advantage of this framing to give users details and perspectives they would not normally see on a 16:9 aspect ratio. In “Literally Can’t Even”, a new reality series on Snapchat starring Sasha Spielberg, the daughter of Steven Spielberg, split screens are used.

This method allows the creators to show more content and grab viewers’ attention. They also have to plan carefully to see how each screen can play off each other effectively.

Story first

Content comes before anything else, and is more important now than ever. Ask, “What’s the story?”

On Wednesday, Instagram updated its app to make its videos loop like those on Vine. It is a double-edged sword. Advertisers and content creators think that their videos get more views, but viewers might get turned off. The challenge is tell stories that are interesting when viewed repeatedly. Fashion brand GAP used an elliptical narrative for their first in a series of 12 episodes on Instagram.

They call it “the weirdest love story ever Instagrammed.”

Storytelling will continue to evolve as mobile apps like Snapchat, Vine and Instagram introduce new features. This presents new opportunities and challenges for media companies and brands. They have to understand each platform well and use it as a framework to craft narratives for mobile.

Wui-Liang Lim recently joined the We Are Social team in Singapore as Content Director, and is responsible for helping guide the editorial vision and output of the agency and identify new content opportunities for our clients. Follow Wui-Liang on Twitter @LimWuiLiang.

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We Are Social’s Tuesday Tune Up #176

by Abrye Redeker

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

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The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.

cocacolamakeithappyhed2015

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Event: Build your brand with Instagram.

by Stephanie Ryan in News

Build your brand with Instagram

Hi there,

A quick post to help our friends at General Assembly promote their upcoming event: “Build your brand with #Instagram: A panel of top instagrammers and industry experts

The event will discuss and demonstrate how to successfully launch your brand on Instragram, how to build your followers with engaging content and ultimately how to harness the power of Instagram effectively for your business.

The panel discussion will be followed by networking drinks and you’ll have the chance to meet top Instagrammers, industry professionals and fellow business owners.

Tickets are now available for the event, which will be held on Thursday 12th of February.

We Are Social Senior Strategist Amaury Treguer will be present to talk about his professional experience with the platform, as well as his own successful Instagram account, Morning Bondi.

We look forward to seeing you there!

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