Here are all of the posts tagged ‘social media’.
‘Symbol of Peace’ goes viral
As violence continues between Israeli forces and Hamas, a selfie taken by Sulome Anderson has gone viral on Twitter, sparking a symbol of peace in the Middle East. The photograph shows Arab-American journalist Anderson and her Israeli-American boyfriend kissing while Anderson holds a piece of paper reading “Jews and Arabs Refuse To Be Enemies.”
The statement has now become a hashtag and resulted in thousands of tweets and retweets from around the globe calling for peace. Anderson states in a NY Mag essay they “posted the picture without a second thought” to support a then little-known Facebook page. She admits now that the response is “scary and overwhelming. But we both know that afraid is the wrong way to feel about it.”
— Sulome Anderson (@SulomeAnderson) July 13, 2014
David Jones launches collection via YouTube
In a move from the retailer who is usually behind competitors in the digital space, David Jones has kicked off its new spring and summer collection with a 90-second video piece via it’s Youtube channel. The highly stylised video titled ‘Explore S/S14 David Jones Film’ features Jessica Gomes, Montana Cox and other models on a playful journey through cities, beaches and forests as directed by Jeffrey Darling. The video can be seen on David Jones’ newly launched Youtube channel which coincides with the launch of content environment website ‘Style HQ’.
Mobile social users engage more with brands
Mobile social users are more likely than their desktop-only equivalents to ‘like’ branded content, according to a survey of 37,000 US online adults. The study asked recipients if they liked something a company posted at least once per week; 49% of tablet users and 46% of those using smartphones said that they did, compared to 37% of desktop/PC-only users. Meanwhile, 64% of US online adults access social media through desktops/laptops, 45% on smartphones and 25% tablets.
Facebook releases Q2 results
Facebook released its Q2 results last week and they contained some impressive numbers. Monthly active users (MAUs) have grown to over 1.3 billion, up from 1.276 billion in Q1, while mobile MAUs now total 1.07 billion (vs. 1.008 billion last quarter).
The real success, though, is financial. Total revenue has increased to $2.9bn, the company’s biggest quarterly total, up from $2.5bn in Q1.
Ad revenue for the quarter amounted to $2.68bn, of which 62% came through mobile. Indeed 30% of the network’s MAUs access it solely through mobiles or tablets, leading to discussion about the potential for a mobile-only version of Facebook. Ad prices more than doubled last quarter, too, allowing Facebook to increase its revenue while reducing the number of total ads. These figures combined have led to a valuation of $192bn, more than Disney or Toyota, which is 128 times its profits for the whole of last year.
LinkedIn adds new ad capabilities
LinkedIn has launched ‘Direct Sponsored Content’, a new ad format that will allow advertisers to test, tailor and target content, much like they do on Facebook. The new system will compliment ‘Sponsored Stories’, the main difference being the ability to target different messages at specific audiences.
LinkedIn buys Bizo
Some more big ad news from LinkedIn: the network has purchased business-to-business digital advertising company, Bizo, for $175m. Deep Nishar, LinkedIn SVP of product and user experience, said of the move:
Our ability to integrate [Bizo's] b-to-b solutions with our content marketing products will enable us to become the most effective platform for b-to-b marketers to engage professionals.
Foursquare sheds check-ins
Foursquare has launched the latest version of its main app, through which you can longer check in. To do so, users will now need to use ‘Swarm’ – the main Foursquare app is being reinvented as a discovery service, similar to the likes of Yelp.
‘The Giver’ produces Kik campaign
A new film for young adults, named ‘The Giver’, is launching a campaign on messaging app, Kik. The film’s promoters have created a card that contains a trailer, trivia and film-branded stickers, all of which can be shared with other users within the app.
Applebee’s looks for Instagram ‘Fantographers’
Over the next year, US restaurant chain, Applebee’s, is to populate its Instagram feed with content from ‘Fantographers’. First, users opt in for a microsite, then anything shared using #Applebees or #Fantographer is eligible to be posted by the brand. Each image will have a border added, like so:
adidas and Champs Sports launch #adicolorTV
adidas has joined up with Champs Sports to produce a set of four online shows hosted on Instagram. The campaign, dubbed #adicolorTV, is being run through the Champs Sports page.
Expedia wants throwback photos
Expedia is looking to tap into the ‘Throwback Thursday’ trend on Instagram and Twitter by asking users to tweet such photos @Expedia using #ThrowMeBack. Each week, one winner is selected to receive a voucher, so that they can revisit the site of their photo.
Prime TV to reveal everyone’s favourite child
A new season of Modern Family is set to premiere on New Zealand’s Prime TV, which has created a Facebook app for the occasion. The ‘Favourite Child Detector’ analyses your Facebook history and ranks you and your siblings based on interactions from your parents.
Michelle Phan being sued over music licensing
Here’s a cautionary tale to any brands and content creators using other people’s music or images withour permission. YouTube star, Michelle Phan, is being sued by electronic dance music label, Ultra, for allegedly using its music without the proper permissions. Phan sells adverts against her channel, and also uses it to promote her makeup line.
Captain Morgan made to remove Facebook post by ASA
Diageo-owned rum brand, Captain Morgan, was forced to remove a Facebook post, after the UK’s Advertising Standards Authority ruled that it implied alcohol helps conquer boredom. The text read “Wednesday. I’m declaring war on mid-week boredom”, so you can sort of see where they’re coming from.
David Mitchell writes a short story on Twitter
David Mitchell, author of ‘Cloud Atlas’, has released a short story piece-by-piece on Twitter. It’s taken 280 tweets – here’s how it starts:
We get off the Number 10 bus at a pub called ‘The Fox and Hounds’. ‘If anyone asks,’ Mum tells me, ‘say we came by taxi.’
— David Mitchell (@david_mitchell) July 14, 2014
This week; Uruk-Hai shopping trips, personality tests and Celine Dion covers.
Check out what we’ve been following this week:
MIDDLE EARTH: Uruk-Hai goes shopping.
PROFILED: Learn your social media personality.
EXPOSED: The dress that reveals more with each share.
BOREDING: What time, boredom, a camera and an empty airport lead to.
CLICKBAIT: The Onion takes on Buzzfeed.
Facebook can automatically identify music and TV
For the last year, Facebook users have been able to share how they’re ‘feeling’, or what they’re ‘watching’ or ‘listening to’. The network has now expanded the feature, allowing iPhone, iPad or Android microphones to automatically identify music and TV programmes, which can be shared as updates using the normal ‘listening to’ or ‘watching’ format. Facebook has promised not to retain any data from the system, which is being rolled out to US users in the coming weeks.
Facebook looking to rival online dating sites
Facebook is testing an ‘Ask’ button, which allows one user to enquire into another’s relationship status. Mashable pointed out the button’s huge potential and its significance for the online dating world; with such a huge user base, Facebook could quite easily become a rival to the likes of eHarmony and match.com. The Guardian, however, was much less positive, discussing the likelihood of unnecessary pestering and oversharing.
Facebook rolls out ‘I’m a Voter’ button
During the Indian elections in May, over 4 million Facebook users clicked on a new ‘I’m a Voter’ button. As a result, Facebook is expanding the feature to the EU, Colombia, South Korea, Indonesia, New Zealand and Brazil. It’s already seen success in America, too, where its launch during the 2010 mid-term elections was credited with mobilising 340,000 extra voters.
Facebook changes privacy settings
Facebook has responded to pressure and changed its default privacy settings. Those joining from Thursday will now automatically share updates with only ‘friends and family’, rather than the whole public. The change won’t affect current users, who will be prompted to perform a ‘privacy check up’.
Facebook expands premium video ads to new markets
Facebook is expanding its premium video ads, rumoured to cost $1m per day, to the UK. They could start to appear as early as June, but will be expected to take off in September, during the busy ‘back to school’ period for key retailers, Tesco and ASDA. The ads, which have been available in the US since March, will also be heading to Australia, Brazil, Canada, France, Germany and Japan.
Nielsen Twitter TV Rating to provide demographics
Nielsen’s Twitter TV Rating service now includes demographic information on tweet authors. So far, the data collected varies hugely between programmes: sport skews 79% male, reality 65% female. The youngest audience counted 98% of its members under 35, while the oldest saw 85% over 35.
Pinterest adds third party analytics
Pinterest is launching a new analytics API that will allow select partners, such as Salesforce and Hootsuite, to offer a range of Pinterest business insights. The move will not affect Pinterest’s own in built analytics tool.
Vivid Snap photography app adds new dimension to popular festival
Sydney’s popular Vivid Festival kicked off last Friday, and this year it’s being supported by an extra app in addition to the official guide and planner. Vivid Snap is a photography app that lets users integrate light art into their festival snaps before they share them with their friends.
Tweet of Origin launched ahead of State of Origin game one
Twitter data collected during tonight’s State of Origin match between New South Wales and Queensland will be taken from the Nine Network’s 9jumpin iOS/Web app to generate real-time stats showing which state is getting the most online support. The result of a collaboration between Nine and Mi9, ’Tweet of Origin‘ is drawing data from the #Origin hashtag and representing sentiment in a meter. Up the Blues!
adidas allows customers to ‘Instagramize’ shoes
adidas is allowing buyers of its ZX Flux trainers to customise them with their favourite Instagram photos. The process, referred to as ‘Instagramizing’, is shown in the below update from the brand.
Miller Lite is creating a social TV ad
Chicago-based beer brand, Miller Lite, is launching a TV commercial made up of user-generated content from Twitter. Anyone who tweets a picture using #ItsMillerTime will be eligible for the chance to win $1,000 and a place in the ad.
Budweiser’s social efforts for the World Cup
Budweiser is ramping up its social efforts as official beer to the 2014 World Cup. It’s launching a ‘Rise as One’ microsite to act as a hub for various video and photo content and will also ask fans to vote for their man of the match on Twitter after each game. On site in Rio, there will be a branded hotel, which is set to include an Instagram booth and Facebook studio.
Save The Children launches #Vlog4Good
Save The Children is looking for a new face for its YouTube channel, and is planning to find them through social. Applicants will be given one minute to explain, on video, why they should win the 12 month paid position, in which they’ll be expected to ‘reinvent’ the charity’s editorial approach for the platform.
We Are Social create social viewer for STA Travel
We Are Social has created a campaign for STA Travel, encouraging young Australians to travel domestically. The brand will host a social version of a ’3d viewer’, allowing users to create their own reel from influencers’ Instagram photos and develop a personalised Australian experience.
Holiday request sets Twitter alight
After an innocuous holiday request by security guard, Greg Heaslip, was sent to every employee at Arcadia group, #GiveGregTheHoliday started trending on Twitter. This led to a piece of reactive marketing by Trek America:
— TrekAmerica (@trekamerica) May 22, 2014
He also received other prizes, including a tuxedo. However, he’s decided to donate everything to the Stephen Sutton charity and go to Chessington World of Adventures, as he originally planned – a real-life example of a ‘Good Guy Greg’.
Asos upset Jodie Marsh with ‘man’ Twitter comment
Online fashion retailer, Asos, upset glamour star turned bodybuilder, Jodie Marsh last week, when they used her image to refer to models who ‘look like a man’.
Marsh took to Twitter to voice her anger, referring to the company as ‘bullies’. As a result, Asos has donated £10,000 to an anti-bullying charity and apologised to Marsh. RetailWeek analysed what the ‘fail’ means for brands, including advice by We Are Social’s own Lisa Hardy to ensure that the person in charge of responding on Twitter is adequately experienced for the role.
Velveeta’s Facebook tone of voice wins over fans
Velveeta processed cheese has seen its Facebook page take a slightly odd turn recently, posting what can only be referred to as, errr, ‘cheesy’ updates.
These have led to some unpleasant responses, but the brand has dealt with them well and managed to convert users to its side. It’s a great example of the success a unique tone of voice can bring to a brand.
Outdoor Plus gets Coldplay’s help on Twitter
Billboard company Outdoor Plus saw huge success on Twitter last week, when they tweeted the below to Coldplay. When the band retweeted this to their 12 million followers, the company saw a big rise in reach – a clear example of the power of influencers.
— Outdoor plus (@Outdoor_plus) May 20, 2014
Relief organisation Misereor introduces ‘The Social Swipe’
What’s the one thing people always have with them? A credit card.
To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros.
Swiping a credit card triggers an animation sequence that illustrates what a small donation can do to help the poor and disadvantaged. This clever activation provides people with an easy and engaging way to get involved and illustrates where their donation goes to.
Coca-Cola ‘Happiness Arcade Machine’ makes recycling fun
Coca-Cola has come up with a green initiative to get kids involved with recycling in Bangladesh called ‘The Happiness Arcade‘. In an effort to raise awareness and incentivise recycling, the brand installed six arcade machines in Dhaka that run on empty bottles rather than quarters.
In the mean time, we can all continue to look for ways to make recycling fun!
Facebook launches mobile ads Audience Network
Facebook has launched its mobile ad network, allowing developers to make money without having to sell their own ads, do their own targeting, handle measurement, or route payments.
The program will roll out over the “coming months” and will start with advertisers interested in buying app installs and engagement ads. No surprises here – Facebook will take a cut of what advertisers pay and hand the rest to the publishers.
The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.
YouTube adds three-second clips to all video content
Google announced a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.
To get started, channel managers need to upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.
Unfortunately, Google won’t allow these intro videos to serve as ads, sponsorships or product placements.
Foursquare has introduced a new stand-alone app, Swarm
Foursquare is breaking itself to two parts: Foursquare for exploring your location, and a whole new app, called Swarm, for keeping up with friends.
The idea comes out of the two unique experiences that Foursquare users have always valued: the first, was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, then locating them on a map.
Bottom line: Swarm will be a map of all your friends, and Foursquare will be a map of all your places. You can sign up for the Swarm mailing list to be the first to know when it is released.
Twitter is experimenting with a mute feature in its mobile apps
Do you ever feel pressured to follow someone for work or social reasons even though their tweets annoy you? No problem, Twitter is experimenting with a mute feature in its mobile apps.
Some users of the company’s iOS and Android clients are now seeing an option to mute accounts that they follow, preventing another user’s tweets and retweets from appearing in their timeline. The user remains muted until you manually unmute them.
In essence, you won’t be seeing another person’s tweets, but they won’t know that. Everybody wins!
Vine gets a makeover – videos are now viewable to non-users
In addition to the home feed and profile view that featured on the initial version of Vine, users will now find a search bar and a set of discovery features from the mobile apps: including curated content — playlists and featured videos and features users — channels, trending tags and popular now.
Interestingly, the site is now accessible for visitors that are not logged in to the service, which will open it up to all for the first time. Like Instagram, Vine began as a mobile-only service, and it will be interesting to see how the team continues to develop the Web version with a greater focus on consuming content.
Sharing is caring. Caring is loving. Loving is amazing.
Pedigree strictly followed this old saying in their latest YouTube campaign. In order to raise money for their Adoption Drive program, Pedigree created a 60 second video of cute puppies playing in front of the camera. Based on the premise that if a video goes viral on YouTube, the video platform shares the money earned from advertising with the video creator, Pedigree is hoping to use the funds in order to feed, treat and finding owners for their dogs. So if you want to contribute to this great program, just share the video with your peers and let’s make this video as viral as we can. For the love of dogs…
The most watched Australian YouTube ad in 2014 so far…
In a recent article published by AdNews, Head of YouTube Solutions Olly Grundy lists the most watched Australian YouTube ads since the beginning of the year. As Grundy outlines, online video platforms such as YouTube allow advertisers to communicate for longer than the classic 30 seconds TV spot. The video that tops the podium is actually over 4 minutes long by Air New Zealand. It features extremely talented Sports Illustrated models taking us through the beauty of in-flight safety. I personally feel much safer now. Enjoy!
TV conversation targeting arrives in Beta on our Australian shores.
Oliver Young, Twitter Senior Product Manager announced that the new targeting capabilities have arrived in Australia in beta form. Every day people use Twitter to engage with their favourite TV shows or TV events. By combining their TV & Twitter efforts, advertisers can encourage users to take action (for example: visit a website, watch a video, subscribe to a platform…)
— Twitter Advertising (@TwitterAds) March 24, 2014
Most social referrals come from Facebook
Facebook leads its rivals for social referrals, according to the Shareaholic Social Media Traffic Report for Q1 2014. In March, over 20% of all referrals to Shareaholic’s 300,000 sites came through Facebook; closest rival, Pinterest, saw just 7.1%. Almost all major social platforms grew their share of overall referrals during the study period, with only LinkedIn and YouTube witnessing a decline.
Facebook in review: Q1 2014
Facebook has announced its figures for the first quarter of this year. The platform now has 1.28 billion monthly active users and 802 million daily active users, up from 1.23 billion and 757 million in the last quarter of 2013.
A large proportion of new users came from mobile. Over 1 billion people now access Facebook via mobile at least once a month, compared with 945 million in the previous quarter. Mobile-only users have grown from 296 million to 341 million in the same period.
Revenue grew 72% year-on-year to $2.5bn. Ad revenue accounted for $2.27bn, a year-on-year increase of 82%, while 59% of all ad revenue came from mobile. That’s up from 53% in the previous quarter and just 30% in Q1 2013.
Facebook launches Newswire
Facebook has announced the launch of Newswire, a resource that looks to provide content from the platform for journalists and newsrooms to embed in their own stories. The system is powered by Storyful, a social discovery and verification tool.
Facebook acquires Moves
Another week, another acquisition by Facebook. This time it’s ‘Moves’, an app that tracks fitness and activities – you can see how it looks in the image below. For now, the impact of the acquisition will be minimal, with the founders of Moves assuring users that it will continue to act as a standalone app, independent of its parent company.
Video ads are coming to Instagram
Instagram is soon to introduce video advertising, according to AdWeek. The platform, which is notoriously meticulous when it comes to vetting advertising, will continue to work with only a few select partners.
Instagram personalises the Explore tab
Instagram has updated its ‘Explore’ tab. It now features not just top content from across the network, but also the photos and videos that have been liked by those you follow.
WhatsApp reaches 500m users
WhatsApp now has 500 million active users, having added another 70 million since its acquisition by Facebook in February. Jan Koum, the company’s chief executive, stated that these users are now posting 700m photos and 100m videos every single day. He also implied that its rivals were “shitty”. The potty mouth.
New Twitter profiles are open to all
No more staring in envy at those brand pages with their big headers and pinned tweets – the new Twitter profiles are now available for everybody. If you’re still deciding how to decorate your new online space, never fear – the new profiles aren’t compulsory just yet.
Twitter introduces ‘website preview’ ad card
Twitter is adding another type of ad to its list of cards. Soon enough, you’ll start seeing tweets like the below, which preview company websites. This is the latest in a host of such moves, and The Wall Street Journal believes that there may be a dozen more to come this year alone.
LinkedIn improves ad offering
LinkedIn has bulked up its ad offering with two new releases: a Sponsored Updates API and Content Partners. The API will allow selected ad tech partners to sell sponsored updates across the platform, with five partners initially signed up. With Content Partners, LinkedIn will let companies sponsor content from popular publishers such as The Atlantic, CBS Interactive and Bloomberg. According to LinkedIn, posts from the aforementioned organisations receive 30% more engagement than the average marketer update.
Vic Gundotra leaves Google
Vic Gundotra, the founding father of Google+, has left Google. This has led to big questions about the future of the social network. TechCrunch reports rumours that the 1,000-strong team in charge of the social network is being reshuffled – it also questions if this may be the end for Google+ as a rival to the likes of Facebook and Twitter. A spokesperson from Google has denied the claims:
Today’s news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.
Tumblr better for social TV than Twitter?
Tumblr has argued that it hosts more conversation about television than its rival, Twitter. In a study published last week, the platform accepts that more live mentions happen on Twitter, but only marginally so – and the figure is easily made up for in the following days on Tumblr.
Pinterest previews Guided Search
Pinterest has created a new tool, named ‘Guided Search’, for its Android and iPhone/iPad apps. With each query unique to the user, it aims to aid exploration of its vast swathes of content. CEO Ben Silbermann explained the tool’s goals very succinctly:
Let’s build a search engine that’s more about exploration and discovery and teaching you about your tastes.
Cinema tickets through Twitter
Fandango, the ticketing service, is allowing people to buy cinema tickets through Twitter. Tweets about certain films that link to the Fandango site will now appear with the poster, information and a purchase button.
Peugeot races against Twitter followers
Peugeot is offering Twitter followers a chance to win a driving experience for two in Germany, in order to promote its new model, the RCZ R. Entrants have to complete a 140-character tweet more quickly than the car can accelerate from 0-90mph on a track.
We Are Social asks Volvic fans if they’ve #GotTheBottle
Water brand Volvic has announced a partnership with Tough Mudder, aiming to drive awareness around ‘Volcanicity’. As part of the move, We Are Social has created a bespoke #GotTheBottle app, which will source fans’ best moments from Tough Mudder – and photo submissions will be entered for the chance to win a trip to Las Vegas.
Ronald McDonald gets new look
Nightmare inhabitant Ronald McDonald now has a new look, especially for social media. Mentions of #ronaldmcdonald and #lovinit have increased since launch, but so have tweets containing #notlovinit. We’ll let you decide for yourself.
#myNYPD Twitter fail
The New York Police Department created a classic Twitter fail last week by asking people to tweet their pictures of the force using the hashtag #myNYPD. It quickly saw many people posting images and tales of police brutality.
My fondest #MyNYPD memories: watching officers beat up peaceful protesters and arrest my journo friends for doing their jobs.
— allisonkilkenny (@allisonkilkenny) April 22, 2014
— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014
Brandwatch analysis showed that sentiment was not exclusively negative. With 5% positive, 15% negative and the rest neutral, the figures could be worse for the police department (though they could also be a whole lot better).