Here are all of the posts tagged ‘social media’.

We Are Social’s Tuesday Tune-Up #214

by Cat May in News

Mobile messaging apps used by 1.4 billion worldwide

eMarketer has released its first ever worldwide forecast for mobile messaging apps and the number of users is rapidly growing. More than 1.4 billion consumers will use mobile messaging apps this year according to the report – that’s a massive 31.6% increase on last year. eMarketer’s money is on the trend continuing; it predicts that by 2018, the number of chat app users worldwide will reach 2 billion – that’s 80% of smartphone users… which is heaps.

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OMG! One Direction in emoji form

We’ve all tweeted something and thought ‘This could’ve been better conveyed with a Harry Styles emoji’, right? Well now you can tweet the face of any of the 1D dreamboats with a simple hashtag. Take your pick from the hashtags below. One of which may not be quite as it seems…

We Are Social Tuesday Tune-Up

Rainbow vomit has a price

Have you ever dreamt of having something that money can’t buy? Something, for example, such as magical rainbow vomit? Well your dreams might just be coming true as rainbow chunder is now for sale and it could be yours for the princely sum of $1.49. While this sales pitch might sound convincing, anyone who has been on Snapchat in the last month or so will know that the almighty Snapchat rainbow vomit lens was once free. A free distraction for students (and We Are Social employees) everywhere. A free costume inspiration for Halloween parties. A free gift to the world. But sadly the best things in life are no longer free and Snapchat has opened up the Lens Store for all to try (and buy).

We Are Social Tuesday Tune-Up

Tumblr gets instant messaging

Tumblr has granted its users the most requested feature to date – instant messaging. Before this, the only way they could communicate was reblogging with comments or by using Fan Mail and that wasn’t the most popular. Now, they’ve opted for a viral launch with only 1,500 people getting access for now but if they message you, you’ll then have it. Keep an eye out for that message!

Pinterest introduces visual search tool

While we all wish our homes looked like a Pinterest board, the reality is often quite different. To help you get a little bit closer to achieving that dream, Pinterest has introduced a search tool which means users can highlight something within a pin and get taken to that exact product. So highlight away and start hoping that everything is affordable.


Facebook’s first virtual reality ads revealed

Last week we talked about virtual reality being kind of a big deal and oh how we were right. Facebook has now entered the fold big time, with its first virtual reality-style video ads. This follows on from the roll out of its video creation tool in September, where brands could post 360-degree clips organically to their pages. In order to attract more brands to use the 360 vids (and therefore, make more $$$), Facebook has created a dedicated site to help get the low-down on creating 360-degree videos. You can see all of the ads from the brands who used the new format here, including Mondelez’s Ritz with a wonderful 360-degree holiday party and a tour of the “the most magical place on Earth” from Walt Disney World.

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We Are Social’s Tuesday Tune-Up #213

by Liam Cross in News

Snapchat reaches 6billion daily views

Snapchat is quickly growing to become the preferred social media platform of teenagers around the world, and it’s well on its way to social media dominance. Snapchat has now reached six billion daily views, which is triple the traffic it was getting in May 2015. In comparison, Facebook records 8 billion daily views, twice as many as they were recording in April 2015. Facebook’s video views, however, are across desktop AND mobile, so it’s pretty impressive that Snapchat is pulling in these kind of numbers solely on mobile.

Snapchat has, without a doubt, shaken up the way in which audiences are consuming content and what they are expecting from their content. The ephemeral nature of Snapchat content is what makes it so appealing, but it also makes it difficult to justify pouring big bucks into a video that is only going to be viewable for 24 hours. Similarly, Snapchat videos are viewed almost exclusively in portrait, an intentional decision by CEO Evan Spiegel, and they have a maximum length of 10 seconds.

eMarketer has predicted a 42% increase in digital video revenues this year (taking it to a whopping $7.5billion in the US alone), and with Snapchat becoming one of the big, if not the biggest, player in the sector, it looks like the game has well and truly been changed.

Facebook launches Music Stories

With the latest iOS app update, Facebook has integrated Music Stories into our Newsfeeds. Pulling in streams from Spotify and Apple Music users can sample 30 second clips of songs and albums without having to leave the app, with the end goal being for all users to be able to share entire playlists. Users don’t need to be subscribed to either service to be able to access the tunes, and there are capabilities to save favourite songs or purchase them directly from the iTunes store. With 900 million mobile users on Facebook every day, this is a definite win for the streaming industry. Unfortunately, it does mean that there is a chance you will be seeing significantly more of this guy…

Twitter shares the love

The stars are going out. Twitter has revamped the way users share positive sentiment towards one another, replacing the action of ‘favouriting’ a tweet with a star with ‘liking’ it with a little heart. The reason for the change, according to Product Manage Akarshan Kumar, is down to semantics:

“You might like a lot of things, but not everything can be your favourite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

With ‘likes’ already being used with great successes on Facebook and Pinterest, it’s pretty likely that this change will be a good thing for Twitter. The mechanic of liking will be exactly the same, the only real difference is the change of icon.


Finland immortalises National Pride in… Emojis?

Yep! That’s correct. The Finnish tourist board has just released a series of national emojis that they believe celebrate Finland and “reveal the weirdnesses and the strengths of the country and its people”.
Three of the eventual thirty have been released so far: a sauna, a headbanging rocker and a Nokia 3310. Guess that means the Finnish are hot, like to party, and are unbreakable.

Fortunately for Tourism Australia, we already have our national emoji:


YouTube moves into Virtual Reality

Say whaaaat? YouTube’s Android app now supports VR video, giving users realistic 360 degree perspectives of videos. To view, users simply have to get up a virtural reality app, enable VR mode and place their phone in Alphabet Inc’s “Cardboard” device. At the moment there are only a few VR compatible videos online, but the catalogue is slowly expanding as more and more people and companies experiment with the format – including the Hunger Games movies. A very exciting leap forward for technology – really exciting to see where this works and how it will change the way we currently consume media.

Facebook is dabbling in a ‘teleportation’ station set to launch by 2025
Well, kind of. Don’t go adding “Beam Me Up Siri” to your voice command centre just yet. After Facebook acquired Occulus Rift, they got straight to work on creating the technology to making a believable virtual world. The technology for beautiful virtual worlds already well and truly exists (hello Call of Duty), but making it believable is the struggle. Facebook is working on touch controllers that will trick your senses into believing that the virtual world you’re seeing is real. The aim is, according to Facebook CTO Mike Schroepfer, to: “build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries”.

This kind of tech would allow users to ‘meet up’ in online communities, for example coffee shops, and interact, as if they were doing so in real time. So not teleportation per se, but simulated teleportation. Brain me up, Siri!


You can now buy your fantasy Pinterest life

Similar to the buyable pins that were released a few months ago, Pinterest has just released Pinterest Shop, a marketplace of curated items picked by Pinterest editors and available for purchase. At the moment it is only on the mobile platform, but there are plans to expand it into desktop as well. Weddings throughout the world just got considerably more elaborate and photogenic.


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Essena O’Neill: the warning for social media professionals (and parents)

by Suzie Shaw in News

essena-oneill copy

You may already have heard about Essena O’Neill.

The 19 year-old Australian model has launched a very public rejection of social media.

First she re-wrote the captions on many of her posts, to point out to her 612,000 followers occasions where she was being paid to promote products, or to reveal that she had snapped up to 100 selfies to get the right pose. She slammed Social for its “fakery” and superficiality. Then she deleted her profiles. Or rather, pointed them towards a new site, which promotes the benefits of positive living and a vegan diet.

I first became aware of this story over the weekend, when my teenage daughter, who has recently become vegan herself, told me about Essena and her plea to young people to abandon social media in pursuit of a more meaningful existence.

It had clearly touched my daughter, who is very active on and influenced by social media. As the mother of a teenage girl, and Managing Director of Australia’s largest social media specialist agency, We Are Social, this story has certainly got me thinking.

Thinking about the risks our children may be facing, by growing up in a world where identity is formed and validated on our social networks. And from a professional perspective, thinking about whether Essena’s move was a sign that we could be seeing the beginning of a significant shift: the marketing industry is only just beginning to wholeheartedly embrace people like Essena as brand ambassadors and social media influencers; an entire economy is springing up around people just like her. Is that now under threat? Too early to call, but definitely one to watch.

My take on Essena is that her behaviour is actually no different to that of many a teenager, flailing from one slightly extremist position to another – bikini-clad narcissist to crusading vegan. So far so normal for a teen, except she happens to be having her existential crisis on the world stage, which exponentially compounds it. (See Miley, Bieber, Britney et al).

The fact is, we’re all responsible for maintaining our own integrity – privately and publicly – and sadly, it seems Essena feels she had taken a wrong turn. I do hope she isn’t too hard on herself. Personally, I think she was too young to be able to make the astute assessments and judgements necessary in terms of where to draw the lines in this space. That’s where I think parents have responsibilities to help guide and protect our children as they shape their delicate characters. The story highlights to parents the need to have an honest and open dialogue with our teenagers.

That’s what I will be doing this evening.

Finally I have to say that I did find it a little ironic that she was publicly decrying social media… on social media.

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We Are Social’s Tuesday Tune-Up #207

by Christopher Moriarty in News

Facebook down

Something went wrong. Facebook failed and people had to talk to each other. Where were you when Facebook went down? Did you survive The Great Facebook Outage of 2015? Survivors shared their stories and memes via the hashtag#facebookdown

The story took over social media on Monday evening, except for on Facebook, which was down.


The moon went blood red during an eclipse, and many lousy photos were taken of the blurred red smudge in the sky. Those using the hashtag #SuperMoon or #SuperBloodMoon on Twitter received a little red blood moon emoji. Which was a better view of the lunar eclipse than most people got.


Our salty red neighbour

On Sunday, NASA was poised to make a big announcement about Mars, but held back their “major science finding”, probably to give the #SuperBloodMoon a bit of time in the err sun, …out of the sun. The news was embargoed until the live press conference on Monday at 11:30EDT. As #MarsAnnouncement trended, speculation ran rampant, from the discovery of life on Mars, to the announcement of a manned mission to the red planet. But today they revealed that they had discovered evidence of saltwater streams running over the red hills of our celestial neighbour. This is big news as flowing saltwater is one of the essential ingredients to generating and sustaining many forms of life. Some cynics wondered if NASA’s #MarsWater announcement was a tie in with Ridley Scott’s new film The Martian.

Bieber’s Snapchat rant

You can howl at the red moon (or the red planet), but just don’t yell at Justin Bieber. In a series of videos uploaded to his Snapchat, taken in the back of a limousine while being driven around Melbourne, The Bieb, The Biebster, The Biebmesiter General, J-Bieb… has asked fans to stop yelling and screaming at him as it’s not enjoyable for him. “I want to enjoy the moment like you’re enjoying the moment but I can’t really enjoy it if I’m not feeling there’s any respect given to me that moment. If you start screaming louder that’s not going to make me (want to) take a photo more,” Bieber continued. And no one enjoys having a horrible, repetitive noise stuck in their head all day.


The Government’s new Anti-Extremism Booklet, complete with ethically diverse photos of twenty year olds posing as teens, links environmental awareness and “alternative music” to radicalisation and terrorism. The helpful booklet includes a Case Study on a young girl named ‘Karen’ who fell victim to “the alternative music scene, student politics and left-wing activism”. Naturally the Internet, no slouch when it comes to snark, stepped up its game and along with sending the hashtag #FreeKaren into the top Twitter trends, they also released their own wry Case Studies on various Australian political figures. Good work, all.

Clean your tweets

Trevor Noah the next host of ‘The Daily Show’ has instructed staff to read all tweets by the show’s newly hired correspondents in order to avoid giving the Twitter Stasi any reason to tear them apart before  they even begin. “I said, ‘This is a good exercise,'” Noah told The New York Times. “‘You go through every single tweet and tell me what you think we should get rid of.'” Noah received a backlash from the outrage brigade online when the sourpusses scoured his Tweet history looking for a reason to get offended and upset. “I tried to grow as a human being,” he told the newspaper. “Someone goes, ‘Yeah, but you wrote this in 2009.’ I go, ‘well, thank God I didn’t write it in 2015.’ That to me is progress.”

Facebook drives increased investment in social

Investment in social media is going up – and there’s a clear indication of whose pocket it’s ending up in. eMarketer stated last week that social media ad spend is accelerating even faster than expected, now predicted to hit $25.1 billion in 2015, over a billion dollars more than it initially projected in April. It won’t be a surprise to many that Facebook is the company responsible for this growth – Facebook and Instagram’s ad business is expected to grow 42 percent y-o-y to $16.3 billion, or 65 percent of brands’ social media budgets in 2015. The platform continues to out-perform poor old Twitter, which is expected to pull in $2 billion in ad revenue (roughly 8 percent of total social budgets). While this is a 62 percent increase over Twitter’s 2014’s revenue, eMarketer had previously expected growth of 67 percent for the platform.

Facebook lures in TV spend with new ad products

Facebook wants a slice of the ever-lucrative TV advertising pie and what Facebook wants, it gets. The platform has created a series of ad products to appeal to those launching big budget integrated campaigns, which includes target-rating points (TRP) buying, using Neilsen to verify how well ads on Facebook perform in conjunction with their TV equivalent. Facebook’s Director of Ads Product Marketing, Graham Mudd, told Adweek:

TV ad campaigns supplemented by Facebook advertising provide an ideal combination for marketers to both reach large audiences and build their brands. Now we’re making it even easier to extend and augment TV campaigns through the introduction of TRP Buying, so advertisers can plan, buy and measure Facebook ads using the same guarantees and Nielsen verification they’re used to with TV.

Facebook will be hoping that the data proves the value of investment in the platform, perhaps over and above that of traditional channels. Other new ad products include allowing videos in its carousel ad unit, which up to now only featured photos.

Facebook brings 360-degree videos to News Feeds

Next up – Facebook! Yes, this week’s mashup has a theme, folks. This time the platform is dabbling in a bit of virtual reality, with the introduction of 360-degree videos. Fittingly, the first 360 vid was made by Disney and Lucasfilm to promote Star Wars: The Force Awakens, and brands like GoPro, Mountain Dew and Discovery are already lined up to try it out. Facebook coughed up $2 billion for VR company Oculus Rift last year, so expect more updates like this in the future.

Notes gets a revamp

Pinterest has recently launched… only kidding, it’s Facebook again! The platform’s Notes function, which allows you to write longer posts, has historically been pretty dull – so it’s had a revamp. Notes users can add a cover photo, caption and resize images, and format their text into headers, quotes or bullets. Facebook suggests that you might like to recap your summer vacation or update people with an important life event. I for one can’t wait to read long form versions of Sarah’s crazy holiday to Greece, Tom’s first birthday party and Laura and Steve’s fabulous Caribbean wedding.


Facebook updates Instant Articles

Facebook’s Instant Articles – which allows readers to consume news stories in-app rather than being redirected to an external site – was a controversial announcement last year, with publishers concerned about the level of control it would give Facebook. But it seems that the function is still very much on the platform’s agenda, with Facebook announcing plans to ramp up Instant Articles by expanding the number of users who can see them and the number of publishers that can create them. One of the function’s biggest fans is the Washington Post, which says it will start running every single one of its stories on Facebook via Instant Articles.

Instagram community hits 400,000,000

Facebook-owned (yep, we had to get it in there somewhere) Instagram has hit a massive 400 million users. It’s also getting more and more global, with 75 percent of its community living outside the US and, among the last 100 million to join, more than half live in Europe and Asia. Très bien.

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Twitter tests polls within tweets

The latest Twitter feature to be bubbling up to the social surface is polls. Perhaps in an attempt to keep up with the ever evolving Facebook and Instagram this new Twitter format has been sighted on staff and a few verified accounts so far but it is unconfirmed when or indeed if it will ever be fully rolled out. For the time being you can only pose two options for polls so that rules out ‘Will you be my boyfriend? Yes/No/Maybe’ for now. Damn.


Periscope creates its own version of a retweet using screenshots

A new version of Periscope has been released where users are now able to share screenshots of the streams they watch, creating the Periscope version of a retweet and making the whole experience a lot more social. It also makes everyone else watching that stream aware that a screenshot has been taken. The screenshot sharing aspect will help promotion of streams which currently appear as quite an uninspiring link in Twitter.

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Pinterest blows its developer sandbox wide open

Pinterest has announced that it is giving developers access to its APIs for building new apps and third-party integrations. Now anyone can start building away, they just need Pinterest’s approval before going public. That’s my ‘suet puddings for swingers serving suggestions’ app idea out the window then isn’t it. Since May, developers have submitted more than 5,000 ideas for apps and Pinterest has already been working with IFTT, Polyvore and Topshop to launch integrations. Polyvore has already reported that it has increased traffic from Pinterest by 35%, while the number of pins saved from the company has jumped tenfold.

Maggi presents Singapore’s first ‘social’ cookbook on Instagram

Nestlé Singapore with We Are Social has launched a new Instagram campaign in an attempt to engage a new generation of aspiring chefs, with an aim to put the fun back into cooking. The activity takes advantage of Instagram’s rising popularity in Singapore, with Maggi releasing two new recipes each month in line with their brand belief that ‘Happiness is Homemade’. Clicking on specific photo tags will direct users to the corresponding recipe page and also in the direction of their YouTube page for longer ‘how-to’ videos.


Tweet-powered sculpture raises awareness of gay blood donor restrictions

As part of the London Design Festival, a rainbow comprised of liquid has been created which is missing one vital colour: red. Users who tweet #PutRedBack will trigger a single drop of red liquid to fall into the empty part of the rainbow. The installation has been made to raise awareness of the restrictions on gay men donating blood in the UK and coincides with a petition started by charity Freedom To Donate that will lead to a government debate on current blood donation guidelines.


Twitter creates Popemoji for Pope’s US tour

Papal ferula? Check! Papal mitre? Check! Papal emoji? CHECK! It’s every modern pope’s prerogative to have their own emoji these days and that’s just what Pope Francis got from Twitter as he embarked on his US tour last week.

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With four different emoji attached to respective hashtags, users tweeted by their tens of thousands in anticipation of his arrival and according to Topsy, an hour after landing in Washington, there had been 42,000 tweets about his visit.


Of course some brands were quick to jump on this spike of social activity, especially those with legitimate ties; for instance Fiat, one of the official ‘Popemobile’ providers and papal bed supplier Loom & Leaf. Data also showed that many big brands stayed quiet with the majority of the top 300 brands on Twitter steering clear of the conversation.


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We Are Social’s Wednesday Wrap-Up #204

by Cat May in News

Google is G

It’s been 17 years since a little search page on a desktop PC launched and over the years it’s evolved into the Google we know and love today. To mark this evolution, Google has debuted a new colourful G logo to replace the little blue ‘g’ icon that previously appeared in various of its products.

Instagram Direct gets an update

Ever seen a photo on Instagram and wished for an easier way to share it with your friends privately? Well, Instagram has just made it a whole lot easier to send Direct Messages by placing a little arrow beneath all pictures in your feed so your always just a few taps away from private sharing. They’ve also added threaded messages making it easier to follow conversations on the platform as well as larger than life emojis (their words) to jazz up your chats. 

Facebook sets new 1 billion logged in user record

It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Screen Shot 2015-09-01 at 14.26.25 Facebook introduces personal assistant ‘M’

Siri and Cortana better watch out, as Facebook has announced it’s acquiring the skills of MI6’s head, ‘M’ to help out with users’ day to day tasks. A bit of a down-step for the first lady of espionage but it can’t all be go go go, right? Only joking of course, but ‘M’ is the name of Facebook’s new personal assistant service, which will be a hybrid of human and computer assistance. ‘M’ is predicted to be able to help with gift buying, holiday booking and much much more. This news is exciting for brands (less so for other Chat Apps), but our own Marketing Director, Tom Ollerton has a reservation, telling Marketing Week: “I imagine there will be sponsorship opportunities for certain categories or locations, but Facebook will need to be careful not to lose the authenticity of any recommendations,”. Now when do we get our exploding pen?

Facebook add ‘Donate Now’ buttons for nonprofits

In a move to benefit charities and nonprofit organisations, Facebook has made a ‘Donate Now’ button available for pages and link ads. It is well known that Facebook is often now used for online giving, the new addition also furthers Facebook’s case to marketers that its pages can drive conversions. Charity win, Facebook WIN.

Instagram stops being so square

Did you know, one in five Instagram photos is currently uploaded with… I’m not sure I can even bear to type it… white space around it?! Luckily Instagram has taken steps to fix this terrible plague that has gripped the planet by now allowing photos and videos to be uploaded which AREN’T square. You have read correctly, non-square images and videos are now allowed on Instagram. Great news for giraffes! This brings pros and cons with it as brands will now more easily be able to incorporate Instagram into their campaigns but with horizontal space also brings fear of banner ads clogging up users feeds. Brands such as Victoria’s Secret and NBC’s Saturday Night Live have already tested the feature which enables more cinematic widescreen content.


Make music videos with your photos using Facebook Moments

Facebook Moments, an app designed to ease photo sharing among friends, has released a new update which lets you create montages of your favourite pictures from Facebook set to music, and share the video back to Facebook again. Now if only you could pick ‘We’re On The Road To Nowhere’ by Talking Heads, I think it would go well with my recent birthday snaps. Moments is an app created by Facebook’s Creative Labs initiative and the new music video addition should hopefully entice uninitiated users to try it out.

Twitter is up to something and Taylor knows the secret

It looks like Twitter is about to up its photo and video editing offering after Taylor Swift, Pharrell and Big Sean all posted some new ‘funky’ (look at me, talking like a mum!) images and videos up during the recent MTV VMAs. It seems that users should soon be able to add a little more creativity to their Twitter images, yes that’s right, even YOU could be able to overlay zebras AND giraffes onto your posts (second giraffe mention of the day).

SlideShare rebranded as LinkedIn SlideShare, new clipping functionality

Three years after acquisition, SlideShare has made it official and changed its name to LinkedIn SlideShare. Along with this, it has a new ‘clipping’ option which means you can save your favourite slides from presentations and also group the slides together a la Pinterest for later perusal and inspiration.

LinkedIn revamps its messages by adding gif and emoji capabilities

In a bid to encourage people to use LinkedIn more for messaging, it has introduced what all people want when contacting potential future employees, gifs and emojis. LinkedIn has hinted that there may be further messaging updates coming, including voice and video features or perhaps debriefings post meetings but this is as of yet unconfirmed.

Snapchat creates ‘Back To School’ channel, helping marketers target 13-24s

Snapchat’s Back To School channel has been created for users to upload their experiences of returning to school and college. It also tackles a previous advertiser gripe which is that despite its famously high advertising costs, Snapchat offers little in way of guaranteed user targeting, similar to television. This makes the Back To School feed a brand sweet spot for those wishing to target the 13-24 year old audience and it has subsequently seen Pink, Coca-Cola and the movie “The Visit” all taking this rare opportunity.

Snapchat is charging brands for video ads viewed for less than a second

Not all brands are loving Snapchat it seems, as it has been revealed that it is charging advertisers 2 cents per video view, even when the views are zero seconds long. Snapchat has purported advertising benefits such as vertical video content only (which means users don’t have to rotate their phones to view) and also the fact that the videos take up the entire screen, meaning users can’t look at anything else simultaneously. I would also like to argue that zero seconds of video can stay with you *coughs* lemon party *coughs*.

Target encourages fans to Share The Force

In a partnership with Lucasfilm, Target is encouraging Star Wars fans to upload their favourite memories, be it light sabre fights, Chewbacca impression or good old-fashion Princess Leia sex fantasy (joke – DEFINITELY DON’T DO THAT). Users can upload their photos and videos from Facebook and Instagram to receive galactic coordinates as to where their memories will then be housed. This is all leading towards the hotly-anticipated December release.

Reynolds rides #FoodPorn hashtag with interactive cookbook

If you imagine Nigella’s Instagram feed as a food porn image hub, then Reynolds’ new Instagram cookbook is a multi-screened XXX back-street food porn cinema. The brand has created whole tables of interactive food on Instagram which lead to sub accounts with instructions on how to make the lovely-jubbly grub.


What you need to know about the VMAs and also totally useless fun stuff

If the world thought they could get away with not see Miley’s nipple or Kanye announcing a presidential campaign in 2020 during MTV’s VMAs, they were wrong. With 26% of the 16.5 million tweets being positive, it seemed that the public even… liked it? But maybe that was just them enjoying Bieber crying. MTV also inserted a Moonman emoji into every tweet using the hashtag #VMAs or #VMA which people seemed to enjoy.


M-Twerk-V Awards

Vine was crowned the winning content platform during the ceremony with the most social interactions of all social networks, and with content such as Kanye pretending to be asleep, we’re not surprised (read: we are very surprised as to how this has happened).

Finally, 24 advertisers also signed up to sponsor what MTV called, the ‘Millennial Super Bowl’, feeding their content to users where the most conversations around the event were taking place, Twitter and Snapchat. This was mainly via real-time tweets, ads and, for the first time, branded Periscopes.

38 new emoji submitted for consideration

Exciting news for emoji fans as the Unicode Consortium has released 38 new emoji that it’s considering for next summer’s Unicode 9 release. Highlights among them are an avocado, bacon, a selfie and a dancing man for the long-suffering singleton, dancing woman. Let’s hope there’s a giraffe also included!

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