Here are all of the posts tagged ‘social media’.
Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’
Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and support LeanIn.Org’s “Ban Bossy” campaign. Co-sponsored by the Girl Scouts, the digital campaign encourages women and men to post #BanBossy messages to social media, helping encourage girls to be opinionated without fear of pushback. Beyonce, Jennifer Garner, Condoleezza Rice, Jane Lynch and other high-profile women joined the chorus with Sheryl in YouTube video.
“I’m not Bossy,” Beyonce announces. “I’m the boss.”
Mark Zuckerberg also showed his support for the campaign on Facebook last night.
Vimeo’s on demand service turns one & gets some updates
Vimeo’s new updates to it’s on demand serviced have been announced this week at SXSW to coincide with it’s first birthday. Updates include a new launch of “collections” where viewers can now discover videos batched together in common themes and related hobbies as well as new browsing experiences. Vimeo is also investing heavily in it’s Audience Development Program to offer financial support to video creators who have raised over $10,000 on crowdfunding platforms or been accepted to certain film festivals.
Facebook Page organic reach keeps falling
Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 fans or more, the equivalent decrease was from 4.04% to 2.11%. If you’re concerned about this change, then read our recommended approach to dealing with the issue.
Facebook redesigns desktop News Feed
Facebook has made a number of changes to its desktop News Feed. After an unpopular dramatic overhaul around a year ago, the social network has played it fairly safe, with a new design that includes different iconography, larger photos, fresh fonts and the presence of story cards, along with a large search bar at the top of the page. The redesign is being pushed out gradually – if you haven’t got it yet, here’s what it looks like:
Facebook Messenger launches on Windows phone
Facebook has launched a version of its Messenger app for Windows phone. The service, which has been available on iPhone and Android for some time, has a 4.5 star rating from users.
Twitter ad revenue increases
Twitter’s ad revenue increased by 110% to $664.9m in 2013. The growth came as a result of a higher number of ads, although the cost of these ads actually fell throughout that time – by 18% in Q4 2013, or 67% for the whole of the year.
Foursquare location data being used to target ads
Foursquare is bulking up its ad offering by partnering with Turn, an ad targeting firm. This will allow the use of Foursquare’s location data in the serving of ads on mobile and desktop, by anonymously matching user email addresses with web cookies.
eBay launches Pinterest-inspired ‘Collections’
eBay has added ‘Collections’, a Pinterest-style social feature, to its UK site. Collections, which has been available in the US since last year, allows users to collect sets of items that they want and display them in groups.
Getty allows images to be embedded for free
Stock image site, Getty, has added an embed feature, which renders around 35 million images free for non-commercial use. The move, which could radically alter the way in which stock images are used, looks to tackle illegal image use. When an image is embedded, it will automatically appear with full accreditation.
Mondelez partners with Facebook
Confectionery giant Mondelez has announed a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:
For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications.
adidas launches #fastorfail
Sports brand adidas has launched a game inspired by football star Lionel Messi, dubbed #fastorfail. Fans are given the opportunity to play from his perspective, making a number of decisions in an attempt to arrive at Rio for the World Cup. As social media buzz around Messi increases, the pace of the game gets faster for the user.
Peugeot’s #KickItToBrazil is definitely nothing to do with the World Cup
Automotive brand, Peugeot, has launched a campaign dubbed #KickItToBrazil, in which the brand will transport a football around 30 different countries, before ending in Brazil on the eve of the World Cup. This is, of course, in no way related to the World Cup (Hyundai and Kia are the official partners). Fans will be able to track the ball’s progress on Facebook and Instagram.
Oreo make real-time cookies at SXSW
This weekend, thousands of revellers (including some of the We Are Social crew) flocked to Texas for the annual South by Southwest festival. Oreo is helping feed attendees by producing 3D-printed cookies, the flavours of which change depending on what’s trending on Twitter at the time.
Airbnb comes to the help of SXSW
Airbnb got in on the action at SXSW by trawling Twitter for those in need of help at the festival and coming to their rescue with more than 100 ‘rewards’, ranging from providing a pair of cowboy boots to furnishing a whole apartment within two hours. This isn’t a new idea for Airbnb, which says it conducts this kind of social media listening and responding all year, usually dishing out five to 10 rewards a week. But it’s certainly put the company in the good books of SXSW attendees over the last few days.
Vanity Fair gets professional on Instagram
Vanity Fair added a touch of social media class to its star-studded Oscars party. The fashion magazine hired Rolling Stone photographer Mark Seliger to, in his own words, “capture a little of the glamour of Oscar night in a timeless yet modern and accessible way” by taking quirky celeb pictures for Vanity Fair’s Instagram channel. The results were as expected: beautiful people looking even more beautiful. Here’s a particularly good example of a dapper Samuel L Jackson.
Following on from We Are Social‘s hugely popular Social, Digital and Mobile Worldwide in 2014 report from last week, we’re very pleased to share an even more detailed look at the online landscape around the Asia-Pacific region.
It also turns out that a week can make a big difference when it comes to online data; in the past 7 days, and with the help of some of the 200,000 people who’ve viewed our Global report, we’ve found some even fresher stats to the ones we published in last week’s report.
These new discoveries have had a particular impact on India’s stats, where figures for internet users have changed from 151 million to 213 million. Internet figures for Indonesia have also almost doubled, to 72.7 million.
These changes have had a significant impact on the regional and global totals too, so we’ll begin with a refreshed look at the stats from the very top.
The Global Picture
Following revisions to a number of countries, the number of worldwide internet users now exceeds 2.64 billion, representing global penetration of 37%:
Following our report last week, we also received a number of queries regarding the difference between mobile subscriptions and actual mobile users, so we’re delighted to be able include a new chart comparing the two in this report.
We’ve teamed up with the wonderful team at GSMA Intelligence for this, and they’ve been kind enough to let us share this valuable data for every country in APAC. You’ll find the individual country and sub-region data in the full report , but here’s the APAC picture:
In order to understand the context in which people use mobile devices, it’s also important to understand how people pay for their subscriptions (contracts), and whether they have access to potentially faster mobile data connections.
The chart below offers more detail on both these areas, detailing how many people have pre- vs post-paid contracts, and using 3G as a proxy for the likelihood people could access faster internet if they chose to take out a relevant mobile data plan:
Asia-Pacific In Context
APAC is home to almost 3.9 billion people, accounting for just under 55% of the total world population. The region hosts just under half the world’s Internet users, and 52.2% of the world’s active social media users:
click to enlarge
Although internet user data for a number of countries around the region hasn’t been updated as recently as we’d hoped, APAC has still shown impressive growth in recent months, with Asian countries alone adding more than 150 million new users since our previous report in October 2012 – many of which were in India and Indonesia:
However, internet access is still far from a universal reality around APAC, and penetration rates in some countries remain surprisingly low:
It’s interesting to see how the average number of hours spent on the internet varies around the region too, both in terms of desktop / laptop access, as well as the time spent on the mobile web:
It’s important to note that the figures in the chart above are based on claimed time spent on the internet, rather than on actual traffic. This has two important consequences:
- The data will, in part, reveal the story that people choose to tell about their internet use, rather than the exact number of minutes they spend connected
- However, in a similar way, this ‘claimed’ data helps to avoid over-counting internet usage when someone is connected to the internet, but not actually making use of it (e.g. the browser is open in the background while someone works on another, non-internet related application).
- There may also be some variations across cultures in what people consider ‘internet’ access. For example, someone who streams music through a service like Spotify for the whole day may not consider this ‘time spent on the internet’, even if we could argue the opposite is also true.
2013 was an impressive year of growth across almost every aspect of the social media world in APAC, with chat apps in particular seeing stunning growth thanks to platforms like WeChat, LINE, and Kakaotalk.
We’ve chose to focus on social networks for this report’s data though, as they continue to offer the greater opportunity for marketers.
User figures and penetration rates for social networks still vary hugely around the region, but the overall trend is definitely upwards (note that MAU stands for Monthly Active Users):
It’s worth highlighting that the figures for social media penetration often exceed those for internet penetration, especially in fast-evolving markets. There may be a number of reasons for this:
- Social media stats are almost always more up to date than those for internet usage, largely because they are collected by a commercial entity on an on-going basis and published at least quarterly to help with advertising sales. In Facebook’s case, the monthly active user figures are available in almost real-time.
- Many reports on internet usage and penetration omit mobile internet usage, meaning many mobile-only users aren’t included in the figures (partly because they’re more difficult to identify). In many emerging markets – particularly places like Indonesia or Myanmar – mobile-only use can account for a significant proportion of internet use. People accessing social media through mobile devices will be counted, however, meaning social media numbers are often a more accurate indication of actual internet use and penetration in these markets.
- On the other hand, some people may have multiple social media accounts on the same platform, leading to a slight skew in the data, although we don’t anticipate this is the main cause for the difference between internet and social media usage numbers.
We’ve also changed the way we report user numbers in this year’s report compared to our previous report in 2012, and we now only report monthly active user numbers (MAUs) for any given platform. This ensures a more reliable and actionable data set, and ensures organisations using the data have the most up-to-date picture of people’s preferences and behaviour throughout the region.
Facebook’s MAUs continued to grow across the region over the past year, adding 54 million by January 2014 in Asian countries alone (excluding countries in Oceania like Australia and New Zealand).
China’s Qzone added 25 million MAUs too, meaning that overall growth around the region is somewhere in the region of 80 million new active users – almost 10% growth year-on-year.
We opted not to include chat apps like WeChat, WhatsApp, LINE and Kakaotalk in this year’s analysis for a couple of reasons:
- The way that people use these platforms remains largely one-to-one, so they offer less of an obvious mass engagement channel for brands compared to platforms like Facebook, Twitter and Weibo (although we recongise that this is changing, especially with tweaks to WeChat’s platform);
- The companies who operate these platforms tend not to publish monthly active user figures, and where they do, they aren’t broken down by country, making it very difficult for us to attribute usage by country.
However, for handy reference, the global user figures for each of the region’s largest chat apps are as follows:
- WhatsApp: 400 million monthly active users worldwide
- WeChat (Weixin): 270 million monthly active users worldwide
- LINE: 300 million total registered users worldwide
- Kakaotalk: 130 million total registered users worldwide
We’re pleased to offer time spent on social media for many of the region’s larger economies too, thanks to some great data from GlobalWebIndex’s Active Usage: Time Spent study, which they’ve kindly allowed us to share. You can find out more about this study here.
As with the time spent on the internet chart above, this data is based on claimed usage rather than actual traffic information. This again means that data may be coloured by the story people wish to tell about themselves, but at the same time, it also helps to avoid over-counting time where people have social media open in the background.
Based on our qualitative research, many people keep social networks open throughout the day in a distinct browser tab or tool like Tweetdeck, but do not necessarily spend all that time actively engaging with the platform itself, so the data above should be used in conjunction with traffic-based numbers (where available) to paint a multi-dimensional picture of people’s behaviour.
It’s interesting to explore the above chart in the context of the societal norms of each country too; it appears that the time spent on social media is determined as much by a nation’s culture as it is by the speed or ease of internet access. In many countries where fast internet access is still a luxury, people still spend many hours engaging with social media, highlighting once again that social media are playing a huge part in the growth and evolution of the online landscape in APAC.
However, to enrich this story, it’s worth looking at the infrastructural elements too. Mobile devices play a huge role in Asia’s social media scene, so we’ve added an extra data set to this report to illustrate mobile social access in more detail:
The number of mobile subscriptions in APAC continue to grow steadily in the past 15 months, with Asian countries alone adding more than 200 million new subscriptions since our previous report in October 2012.
Although it’s likely that some of these new subscriptions constitute second subscriptions (e.g. an additional contract for work or personal use), the importance of mobile devices even in the region’s less developed nations highlights the critical role mobile plays in people’s daily lives in APAC.
While it can be tricky to identify the exact number of people accessing the internet through mobile devices, we have identified reliable data for two important indicators that offer valuable insights: mobile broadband subscriptions, and people accessing social media through mobile devices:
It’s particularly interesting to note that the proportion of the population accessing social media through a mobile device is much higher than the penetration of mobile broadband, suggesting that many people continue to access social media through slower mobile connections.
You’ll find this data broken down for each country around the region in the full report.
The Individual Country Story
We’re delighted to announce that we now have social media and mobile data for every Asian country, as well as 4 key nations in Oceania.
Major additions to this year’s report are North Korea and Myanmar, and although the numbers aren’t likely to challenge China’s position as the dominant digital player in the region, it’s very exciting to see how online media are helping to open up some of the world’s most secretive nations.
In particular, Myanmar – or Burma, if you prefer – has surprised us with the sheer speed of growth, particularly when it comes to social media. From a country where Facebook was technically blocked barely 12 months ago, this Southeast Asian country now boasts well over 1 million Facebook users, and is still growing at an impressive rate:
Despite these impressive numbers though, this still represents a social media penetration of just 2% in Myanmar, so there’s clearly plenty more potential for growth as the country continues its journey towards a fully open approach to the internet.
Even mobile subscriptions struggle to reach double-digit penetration, while the internet – albeit based mostly on fixed-line figures – languishes at just 1%.
However, 2014 looks like a promising year for Myanmar’s online landscape, and we’re looking forward to plenty more good news from them in the months to come.
The story in North Korea remains less clear; with the internet still officially blocked in the world’s most reclusive nation, it’s difficult to get a clear picture of what’s going on. However, Facebook themselves state that they now have 8,200 users within the North Asian state, 4,600 of whom access through mobile devices:
It’s unclear how many of these users are actually North Korean citizens though, and we suspect that a significant proportion may be foreign nationals based in the country.
However, the fact that it is even possible for these people to access Facebook from within North Korea represents a step forward compared to the situation this time last year, so we’ll take that as a glimmer of hope for 2014.
We’ve also included data for Timor-Leste, which, although still small in absolute numbers, represents another reason for optimism, given the young country’s recent history.
East Timor’s social media population in particular is growing steadily, with 6% of the population – or 76,000 people – using Facebook at least once in the past month:
As with many emerging economies, the numbers for internet usage in Timor-Leste are far lower than those for social media, mainly because it’s harder to measure the exact number of people accessing the internet.
Many people still access from shared devices in internet cafés or in places of work, and data is often collected by surveys that have taken quite some time to gather, analyse and publish.
Social media figures such as those made available by Facebook are almost real-time though, offering a more up-to-date and accurate picture of the online landscape within these fast-evolving digital ecosystems.
Excitingly, mobile phone subscriptions have already surpassed 50% penetration in Timor-Leste too, meaning many more people now have the opportunity to connect to the internet as soon as affordable mobile data plans become available.
Alongside figures for Australia and New Zealand, we’re also pleased to present some initial figures for Fiji and Papua New Guinea. Both nations play an important role in understanding the broader picture across Pacific nations, and the stories their data snapshots tell reveal some interesting insights:
Fiji already demonstrates relatively strong internet and social media penetration figures, surpassing the regional average in both areas.
Meanwhile, Papua New Guinea still has plenty of potential for growth, with barely 4% of the population using Facebook in the past month. However, with mobile subscription penetration of 42%, it’s clear that Papuans have an increasing digital opportunity, and we’re confident these figures will all grow considerably during 2014.
We’re also pleased to share statistics on mobile social behaviour for all 30 countries in this study, ensuring marketers have a solid understanding of the opportunities to engage their audiences in a variety of settings and contexts – here are some example stats for Indonesia:
As mobile increasingly becomes our predominant means of accessing online services and content, it’s likely that Asia-Pacific will continue to lead the world in defining the future of the online landscape.
The India Changes
Finally, given the major changes in internet user numbers since last week’s report, here’s how the individual country situation looks today:
So there you have it – another week, another bumper collection of stats. Do get in touch if you’d like some help making sense of these numbers, or turning them into part of an actionable strategy.
Be sure to check back to our blog for more updates in the coming weeks too – given how quickly the data seems to be changing, it’s clear 2014 is going to be another vintage year for online growth. We’re already looking forward to next year’s APAC report!
Sources for all the above data are listed in the full report. We’d especially like to thank Tom Smith at GlobalWebIndex and Matt Ablott from GSMA Intelligence for their help in providing data for these reports, and for allowing us to publish their valuable data.
Social media updates from passengers stranded in Antarctica
Some of the 74 passengers currently awaiting rescue on Russia’s MV Akademik Shokalskiy have been keeping family and friends updated via Twitter, Vine, Youtube, Google+ and Skype. Passengers Alok Jha and Laurence Topham, who are journalists with The Guardian, as well as Chris Turney, a professor and leader on the expedition have been posting about penguin sightings, cake availability and the rescue attempts thus far. You can follow all the action of their adventure at #spiritofmawson.
We’re in the ice like the explorers of old! All are well and spirits are high. Happy Christmas from the AA… https://t.co/dIiKBnP6rz
— Chris Turney (@ProfChrisTurney) December 25, 2013
Myer’s Boxing Day website crash causes social media backlash
As shoppers flocked to grab post-Christmas bargains both in-store and online, Myer’s woes continued with their website crumbling under heavy traffic leaving many frustrated customers with this message:
Many initially took to Twitter and Facebook to express their dismay:
However, fans of Myer on Facebook were quick to defend their social media team and thanked them for their continued updates and polite responses. As of the 31st of December, Myer’s website is still closed. CEO Bernie Brookes has announced extra discounts and exclusive online offers once the site is back up and running.
Is Facebook ‘dead and buried’ to European teens?
Research into the behaviour of European teens aged 16-18 has found that Facebook is becoming less and less important, as the demographic moves towards the likes of Twitter, Instagram, WhatsApp and Snapchat. The key reason given for the shift is the desire to stay away from their parents, which could prove severely costly for the network. Daniel Miller, lead anthropologist on the research team, put the situation in no uncertain terms:
For this group Facebook is not just falling, it is basically dead, finished, kaput, over.
However, some have looked to cast doubt on the research. The BBC’s technology correspondent, Rory Cellan-Jones, has argued that the sample groups are too small: for example, the above quotation comes simply from examination of UK teens aged 16-18. He also states that Miller gives too much weight to interviews, arguing that there is no reason why a small sample group of teenagers professing their love for Twitter should prove that teens are leaving Facebook ‘in their droves’.
Further research has shown that, across all groups from age 18 upwards, Facebook is still the most popular of all social networks. A report into UK social media users found that 18% of over-65s were on Facebook, a leap ahead of the 6% on second-most popular site YouTube. The same study also showed the continued popularity of the network with 18-24 year olds; the question is how Facebook copes as its audience begins to age.
The extent of Facebook’s organic reach decline
A string of studies have shown there to be a vast decrease in organic reach since Facebook’s announcement at the start of this month. One piece of research into 21 large brand pages found an average dip of 44.3%, with one page experiencing a decline of 87.8%. This had an impact on engaged users too: a 34.5% decrease, on average. Edgerank Checker also examined the changes, analysing one week either side of the 2nd December. Their research showed a dip in reach of 21%, from 9.4% to 7.5%, with status updates suffering the worst.
Facebook is the top social network on smartphones
Facebook has been crowned the most popular social network on smartphones in 2013, on a list that also includes YouTube, Instagram and Twitter. Facebook was in fact the most popular app of all, with a monthly audience of over 100 million and a year-on-year increase of 27%. Perhaps surprisingly, Instagram came three places higher than Twitter; its 7th place was supported by a monthly audience of 32 million and 66% year-on-year growth, compared to Twitter’s figures of 30.8 million and 36%.
Foursquare’s passive smart phone tracking
Foursquare is extending its data capabilities through constant, passive tracking of smart phone locations. This functionality, necessary to power its ‘passive notifications’ feature that tells users about nearby places, is providing the network with further data to sell to advertisers.
Coca Cola’s #ReasonsToBelieve
Coca Cola are focussing on positivity in their latest campaign, dubbed ‘Reasons To Believe’. As well as the video ad shown below, they are supporting the activity with the hashtag #ReasonsToBelieve on Twitter, Instagram and Facebook, through which the brand is asking fans to share their own acts of kindness.
Mastercard is asking its social media communities to share their ‘priceless moments’ from 2013 using the hashtag #PricelessNewYear. The best will be shown on billboards in New York’s Times Square during this year’s New Year’s Eve celebrations.
Smart Car USA call for selfies on Twitter
Smart Car USA are encouraging their Twitter followers to share a selfie using the hashtag #smartwrapme. Winners will then see one of the cars dressed up, inspired by their own looks.
— Official smart USA (@smartcarusa) December 17, 2013
Leica selling cameras through Instagram
German optics company Leica is enabling fans to purchase its latest camera, the Leica C, directly via Instagram. Users will need to register with Arco, a startup that enables purchasing through the network, then follow the @Leicabrasil account, which will be uploading a number of photos taken with the camera. Fans can then simply comment ‘purchase’ on any of these in order to buy the product for themselves.
LinkedIn’s top 25 skills for getting hired
LinkedIn has produced some analysis of the skills that got people hired in 2013: at number one, it’s social media marketing. In fact, tech skills form a huge part of the top 25: numbers two and three are ‘mobile development’ and ‘cloud and distributed computing’ respectively.
This week; surprise secret Santa from Bill Gates, warm fuzzies from WestJet’s Christmas giveaway and an adorable next level Christmas card.
Check out what we’ve been following this week:
WRECKING BUDGETS: It’s our PM’s turn to come in like a Wrecking Ball (last Wrecking Ball parody, we swear!)
WARM FUZZIES: If this ad from WestJet doesn’t make you smile, nothing will.
CUTE: Are hilarious music video spectacles the new Christmas cards?
SECRET BILL-IONAIRE: Who knew billionaires had time for Secret Santa?
Opera House sells virtual tiles to increase preservation funds
Sydney Opera House is inviting you to take part in the preservation of the iconic building through their latest initiative, #ownourhouse. This interactive experience prompts you to sponsor the Opera House by buying a virtual tile on the House’s tallest sail. After choosing a tile, you can upload a photo and a message, explore the tile bookings around you and see a 360-degree bird’s eye view of the harbour from your Opera House real estate.
We Are Social launches Mum’s Playground mobile app
Meet “Mum’s Playground”, the brand new mobile app developed by We Are Social for mums and bubs in the Curash community. Using this portable guide to baby-friendly locations, mothers can search, rate and review nearby locations based on everything from pram access to changing facilities.
The app acts as a mini social network, whereby users can set up profile pages, invite their friends and interact with a greater community online. Download the free app from the App Store or Google Play.
Sass & Bide invite you to design a card & share for charity
Aussie fashion label, sass & bide, invite you to their “Create the Great Workshop” where you can design your own Christmas card using pieces from their eBoutique. For each creation sent to a friend’s email address, sass & bide will donate $1 to Barnardos Australia.
Twitter’s user base skewing younger
Twitter, a network with a traditionally ‘older’ user base, has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn.
The difference on mobile is even bigger; US data shows that 24.8% of Twitter’s mobile users are in the youngest 18-24 age group, compared with 19.4% on Facebook and 14.7% on LinkedIn.
Facebook decreases organic reach
After months of speculation, Facebook has finally admitted to decreasing organic reach for page posts. The network explained the move as follows:
We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.
However, it’s also likely to have been fuelled by a desire for brands to spend more on paid media. Our blog post on the subject highlights the changes and discusses how best for brands to proceed – from investing in promotion to ensuring the presence of strong, creative content.
Facebook updates News Feed to highlight articles
Facebook has announced updates to the way articles are treated in the News Feed, all of which aim to increase the importance of news articles on the network. Firstly, there has been an edit to Facebook’s algorithm to allow for what they call “high quality” articles to appear higher than, say, the latest meme. Then, once a link to an article has been clicked, similar related news will appear at the bottom, as shown below. Finally, articles on which your friends comment will now occasionally be selected for ‘bumping’ back up the News Feed.
The value of a Facebook log-in
Facebook has published a blog post this week, looking at the value of a ‘Facebook log-in’, rather than any other way of accessing an app. The piece looks at four different apps, with results including: Facebook log-in users are 27% more likely to be repeat ticket buyers with Applauze, have a 30% higher average lifetime value for Threadflip and listen 8% longer to Swell Radio. These are nice examples, but it’s worth noting that this correlation doesn’t necessarily mean that this effect has been brought about by the Facebook log-in system.
Twitter reveals ‘tailored audiences’
Twitter has announced the launch of ‘tailored audiences’, an ad product that will allow retargeting of mobile users. It will allow advertisers to serve promoted tweets on Twitter’s mobile apps to those who have visited a website elsewhere on the internet. The network explained in a blog post how it works:
Twitter was also keen to point out the importance of privacy: users can simply uncheck ‘promoted content’ in their privacy setting to prevent their data being used for retargeting purposes.
Tumblr introduces sponsored trending blogs
Tumblr is testing ‘sponsored trending blogs’ for mobile, allowing advertisers to pay for a blog to appear alongside other trending blogs on the network’s mobile apps, differentiated only by a dollar sign. The product is being soft launched at the moment and will go fully live in January.
Foursquare for iPhone
Foursquare has launched its new iPhone app, with a few interesting new features. First of all, it’s had a fairly vast design overhaul, aimed at making a ‘sleeker’ experience. To support this, the app will also ‘shuffle’ content each time you open it, allowing you to get a greater idea of what’s going on where you are. Finally, push notifications will tell you what is happening when you arrive in a new place, without the app even being open. You can see a couple of examples of this below.
Pinterest’s increased traffic on Black Friday/Cyber Monday
On Black Friday and Cyber Monday, two days known for hugely increased volumes of shopping in the US, Pinterest greatly increased the revenue sent to retailers. Doubling on Black Friday and up 3.6 times on Cyber Monday, the increase is being used as evidence for Pinterest’s monetary value in the retail market.
Star Wars launches on Instagram
With its next instalment in the pipeline, if still two years away, Star Wars has begun a promotion drive on Instagram, starting with the below Darth Vader selfie.
Sprint’s ad launched on individual’s Twitter feed
Sprint has launched its latest video ad, starring James Earl Jones and Malcolm McDowell, on a single individual’s Twitter profile. The surreal series of adverts sees the two actors read out everyday text messages and conversations, so the latest iteration is a logical move in the comedic saga.
Insurance company uses tragedies to promote its product
After the news of Nelson Mandela’s death last week, Twitter was largely populated by individuals wishing to express sadness, or condolences to his family. However, one American insurance brand decided to try to use is as an opportunity to promote their product:
It turns out this isn’t the only time they’ve done this, either. When Hollywood actor Paul Walker died, they tweeted the following:
It’s no surprise to see brands hijacking certain Twitter trends; however, this is a particularly unpleasant example, which naturally saw a fair deal of backlash from the general public.