Here are all of the posts tagged ‘social networks’.
The Big Issue goes digital
Long-running magazine The Big Issue has announced that, from June 7th, it’s going digital in Australia. The homeless and disadvantaged will still sell printed copies on the streets, but will also be selling digital access cards with unique codes. The online version of the magazine will still sell for $6, earning $3 for the vendors, and will be available on computers, tablets and smartphones. It’s one of the first street papers to go digital, following Manchester’s The Big Issue in the North launching an online version last October.
From social media to the silver screen
We’re all used to books being turned into movies, but how about Reddit threads? A 2011 question – could a modern US Marine infantry battalian destroy the entire Roman Empire during the reign of Augustus? – inspired military historian James Erwin to write a blog post. Within a week, this led to a Beverly Hills-based agent and a Warner Bros contract to write a screenplay.
Teens on social media
The Pew Research Center has released some interesting research into teens on social media. The major story that the press has taken from the research is that teens are supposedly tiring of Facebook, with many citing boredom due to “drama” and an ever-increasing adult presence. However, it should be noted that teens feel they need to stay on Facebook in order to not miss out and the report shows usage growing by one percentage point to 94% of all teenagers surveyed. The below graph gives an overall picture of the areas teenagers occupy on social media.
Facebook ‘likes’ on TV pages translate to likelihood to view
Viacom has discovered that those who ‘like’ Facebook pages of their shows are 75% more likely to watch them than those who do not. Based on 5,000 viewers aged 13-49 in 5 key markets, they also found that social media was the 3rd most important point of discovery for new shows after word of mouth and promos, as well as that, of those who discovered a show via social media, 70% would watch its debut, compared with 48% of those who discovered it elsewhere. The way in which viewers interact with social content was divided into three categories: functional, communal and playful, with the two former groups most important to fans. For example, 45% used social to keep up with show news and 44% wanted information on air dates and times (both functional), compared with 34% who watch the channel themselves and share their taste (communal) and 30% who participate in games related to the shows (playful).
How Twitter influences automotive consumers
Twitter has partnered with Compete to examine how the network affects prospective US automotive buyers, finding that exposure to an automotive brand’s tweet made users more likely to take actions off-platform, from searching for car brands to interacting with third party sites. Users who saw a Tweet from an auto manufacturer were also over 4x as likely to perform “lower funnel actions”, such as requesting a quote or looking for dealerships to test-drive.
Facebook, Pinterest and Twitter & driving traffic
When it comes to driving traffic, Facebook has the highest conversion rate of social networks examined in Monetate’s latest Ecommerce quarterly, but Pinterest wins when it comes to average order value. Facebook’s conversion rate, of 1.08%, well outstrips Pinterest (0.36%) and Twitter (0.22%), but Pinterest’s order value of $80.54 is over ten dollars higher than Twitter ($70.17) with Facebook ($71.26) only slightly closer.
Brands’ social marketing activities
A survey into US advertisers spending over $100,000 annually on social media has shown that branded pages are more common than paid adverts. On the whole, ad spending in social is expected to grow 31.6% in 2013, reaching $4.2 billion by the end of the year.
Facebook ads can be targeted by recency of activity
Facebook advertisers using third-party tools with access to Facebook’s ads API can now target ads by recency of activity, using the “action spec” parameter. Previously, they were capable of specifying an ad audience of people who had performed a certain action (either on Open Graph or Facebook directly) within a 14-day period. Now, the time frame can be changed to allow for increased accuracy. It is also possible to target via a “negative action-spec”, meaning that brands can push adverts to consumers who have not performed an activity within a specific time frame.
Twitter introduces two-factor login authentication
Following on from a spate of recent high-profile hackings, Twitter has introduced a form of two-factor login authentication based on a verified mobile number. To register, you simply need to visit the ‘account settings’ page, select ‘require a verification code when I sign in’ and follow the prompts to add a phone. Then, every time you look to login to Twitter, a six-digit code will be sent to the chosen phone number, which you’ll need to input in order to gain access.
Twitter’s TV ad targeting
As a result of the strong connection between watching TV and tweeting, Twitter has introduced targeting based on TV advertising. Using video fingerprinting technology, the system automatically assesses where a TV commercial has been aired, as well as which users have tweeted about the show during which the ad was shown. The selected number of partners who are running national US TV commercials will then be able to target Twitter advertising in order to support their on-screen campaign.
Twitter releases Lead Generation Card
The latest addition to Twitter’s ‘Cards’, whereby richer content can be included in an expanded tweet, is a ‘Lead Generation Card’ for advertisers. Within these, brands can post a description of an offer along with a call to action, as shown in the below example. The user’s name, @username and email address are then filled in automatically and sent to the brand, upon them clicking the CTA button.
Some brands have started using the system already, which is currently only available to Twitter’s managed ad clients. Priceline has posted travel deals and an opportunity to receive email updates, while other users have included New Relic, for-profit university Full Sail and a number of startups seeking beta-testers. Undoubtedly, there are a number of positives to the new system, especially for advertisers. The collection of leads is hugely important to a number of businesses, especially if these are directly offered by people interested in a particular product. Including this functionality within an expanded tweet greatly reduces barrier to entry, which should result in increased lead collection.
Yahoo launches new Flickr
On the same day as her company’s purchase of Tumblr, Yahoo CEO Marissa Mayer announced a wealth of updates to photo-sharing network Flickr. An attempt to become more photo-centric has seen updates to the home page, as well as a new activity feed and photo stream, all of which put photos at the forefront.
There will also be a free terabyte of space for every Flickr user, meaning essentially no limit on the number of photos you can upload (within reason). Discussing the focus for the changes, Mayer stated:
It didn’t fare so well, it languished. We can make Flickr awesome again… Flickr had become about words and blue links. This product is heart-stoppingly beautiful.
We’ll wait and see if users agree with her.
MessageMe passes 5 million users
Mobile messenger app MessageMe has passed 5 million users, just 75 days after launch. Having grown beyond 1 million in its first week, the app’s multimedia-rich approach seems to be paying off, with a $10 million round of seed funding following their initial $1.9 million round in December 2012. The figures, whilst impressive, leave MessageMe far behind competitors including WhatsApp, with 200 million monthly active users and WeChat, with 195 million. Nevertheless, it does have a planned growth strategy, with two new buttons for Stickers and Money expected to be introduced when it switches focus to monetisation.
The Champions’ League Final on Twitter
Saturday night saw the Champions’ League Final, the culmination of the European football season. Naturally, this was discussed on Twitter a great deal, with 4.8 million tweets worldwide in the period from an hour before kick off until 30 minutes after the final whistle. Arjen Robben of Bayern Munich was the most talked about player and his 89th minute winner brought about 107,229 tweets per minute, eclipsed only by the 117,601 in the minutes after the game ended. Three other moments, the two other goals and one disallowed goal, were responsible for between 70,000 and 80,000 tweets per minute.
Brands also used the final to create some interesting Twitter content. UEFA, organisers of the Champions’ League, hosted a ‘Twitter Mirror’, whereby fans could view exclusive behind-the-scenes content of celebrities at a special charity match for the occasion.
— Champions League (@ChampionsLeague) May 25, 2013
— Champions League (@ChampionsLeague) May 25, 2013
This has been used at other sporting events, including French Open tennis and IPL cricket, and will also be in place at Wimbledon this year. As well as this, adidas football posted an excellent responsive tweet after the match, contrasting Bayern Munich player Bastian Schweinsteiger’s emotions when winning the tournament this year and losing it a year ago.
The image resonated with the highs and lows experienced by football fans and was retweeted over 3,000 times.
Sky Brazil enables TV recording via Twitter
Sky, Brazil’s largest TV company, has created a system by which customers can record TV programmes through a special hashtag. First, users must sync their Twitter @handle to their Sky subscriber number. Then, when they see @skybrasil tweet about a show they want to record, all they have to do is retweet those posts with the hashtag #skyrec. The Twitter handle is then connected to the home DVR and the show is automatically recorded. The campaign will be promoted via TV, through paid digital media spend and by using Brazilian celebrities.
World Nutella Day
Sara Rosso, an American blogger based in Italy, set up ‘World Nutella Day’ in 2007, an unofficial event aimed at celebrating the chocolate and hazelnut spread. However, the day seemed to be jeopardised when she received a cease & desist letter from Ferrero, the company who own Nutella. Many were surprised by the brand’s failure to embrace fans’ love. We Are Social’s own Jim Coleman told Marketing Week that Nutella should have decided to “champion and hero” the day and “love people who love the brand”. Instead, he said, their approach seemed “dictatorial”, due to a “risk averse” strategy worried about profiteering from an unofficial recipe book and site advertising. However, it seems as though the day will likely survive after all; after a great deal of public furore, Ferrero backed down and withdrew their cease & desist order.
Branded content and violence towards women on Facebook
On Facebook, ads are targeted by user, not content. This was a problem last week, when ads appeared next to a page making light of violence towards women. Brands such as Nissan, American Express, British Airways, Sky, Easyjet, Ocado and Dove all had ads appear alongside the page and were forced into a reaction by an organised campaign made up of 50,000 tweets with the hashtag #FBrape. Nissan UK were quick to remove the advertising and apologise via Twitter, while Dove faced further backlash by leaving adverts running. Facebook claimed that it is not their business to monitor such content, despite a history of removing certain material. Talking to Marketing Magazine, Robin Grant of We Are Social said:
Despite the facts the ads are targeted at people not content, if this continues, Facebook will need to reconsider their position.
Taco Bell send rings to influencers
Taco Bell attempted a piece of odd influencer outreach last week, when they sent out a number of rings to minor celebrities, along with personalised letters thanking them for their love of the chain. Each ring and letter was accompanied by a $20 voucher and, in some cases, an invitation to the company’s test kitchen at their LA headquarters. Strangely enough, the scheme has paid off, with many of their targets tweeting about the stunt. ‘Model and aspiring actress’ Acacia Brinley, for example, posted the following:
— Acacia Brinley (@KshaClark) May 17, 2013
Welcome to the final Tune-Up of 2011, the illustrious number 19. Not quite as good as number 100, which the UK just celebrated (congrats!), but certainly not without merit…
Here are the Top 10 stories in social media this week;
Facebook Australia are hosting a nice metrics app which shows the top status trends (above), most popular people, brands, characters, movies and television shows from Australian Facebook users in 2011.
If you’re wondering what a Skrillex is, it’s a dubstep thing, apparently.
It all looks very nice, but where there’s smoke, there’s Google, and not one to miss out on a bit of stat action;
Google have published their annual Zeitgeist – the hottest trends on Google.com.au over the past year.
Apparently, we’re a nation of cake-eating, mine-craft playing plankers. But no-one else is allowed to call us that.
“Siri, where’s my cake pop?”
3. Social networks used by over three quarters of consumers
A new study from Ofcom produced some interesting findings about the state of social:
Social networking is a global phenomenon, with over three quarters of consumers in the markets we surveyed saying that they have visited a social networking site, with the majority saying they visit them on a daily basis.
This is much higher among 18-24 year olds, with eight in ten (83 per cent) visiting on a daily basis.
Social networking sites are most popular in Italy, with 91 per cent ever having visited and a quarter visiting over five times a day (24 per cent), while in the UK eight out of ten (79 per cent) have ever visited with one in five visiting over five times a day.
UK consumers are more likely to access social networking sites on a mobile phone than other countries, with 43 per cent of those with social networking site profiles saying they do so compared to just 30 per cent in the US.
More widely, the UK is Europe’s most digitally aware nation (second only to America) and this is underlined by Britons spending more time online, owning more smartphones and even watching more TV online.
Nonetheless, perhaps the most interesting graph in the whole report is how different age groups use social media to share news. The graph underscores how young people are ‘always active’:
4. Companies look to expand social media spend in 2012
An interesting bit of research from Grant Thornton highlighting how although just 43% of companies worldwide currently use social media, 61% plan to increase their usage, with it breaking down by country as follows:
The quicker growth amongst BRIC countries is backed up by the latest research from KPMG, which suggests that brands are keen to use social media in those markets as a cheap and effective way to boost brand awareness.
Judging by another survey, it seems the increased spend will go – unsurprisingly – mainly on Facebook and Twitter campaigns:
5. Facebook hits 1 billion – and rolls out timeline worldwide
According to Gawker, Facebook will make one billion Dollars in profit in the calendar year 2011 – double its profits from the previous year.
More to the point, it’s limited outgoings means Facebook is swimming in cash.
These extraordinary profit figures mean that if and when a Facebook flotation does come, the social network will be valued at a least 100 billion Dollars. And that’s a lot of money.
In other FB-news, a long time after it was announced, Facebook Timeline is finally available worldwide.
Once users activate Timeline, they get a seven-day review period to check what goes on the Timeline before it goes public.
Timeline is also now available on iPhone, Android and Mobile Web.
6. New Google+ updates and changes to Hangouts
With the end of the year just a few days away, Google have decided to launch some new updates to Google+.
First up, they’ve added the option to ‘change the volume’ of Circles, so that the overall stream can be better weighted to your interests:
They’ve also updated Brand Pages in a really positive way: they can now have multiple admins with a notification flow to enhance Page management, and they also have launched an aggregated count of all users who have engaged with a Page:
They’ve also launched a whole range of updates for Hangouts including video Hangouts on mobile which are designed to make them more accessible. To whom is another matter…
7. Facebook considering new ad formats
AdAge reports that at the end of March, Facebook is planning its first push into mobile advertising – by putting Sponsored Stories into the mobile News Feed.
It’s an interesting development as Facebook believes its userbase will be growing on mobile, meaning that this is almost certainly the first of several steps.
Judging by a post on Inside Facebook, the social network has also launched a new premium ad unit, allowing brands to post Coupons on their Pages and then push these through traditional Facebook social ads.
8. KLM to introduce in-flight matchmaker zone
Dutch airline KLM’s latest social campaign is a deft touch: customers will be allowed to see fellow passengers’ social media profiles, and based on their interests can choose to sit together.
9. Heineken launch social Christmas tree – and hire We Are Social
Heineken have launched a Facebook campaign where fans can send a Merry Christmas message to 16 friends in a sendable graphic. These messages will then come alive on a real tree in Singapore.
In even more exciting news, Heineken have hired We Are Social (that’s us…) to work on Bulmers and Jacques, two of their cider brands. We’re looking forward to working together.
10. Sherlock Holmes film utilises Stephen Fry’s Twitter following
It’s not original using celebrities for endorsements, even in social, but this one caught our eye for its inventiveness: Stephen Fry has been posting Holmes-esque cryptic clues on his Twitter channel to promote the new Sherlock Holmes film, and the first person to crack them each day wins a prize.
A good campaign, well executed, without any elementary mistakes.
The Week According To The Internets:
- Push This Button Of The Week: Make Everything OK
- Viral Video Of The Week: How Santa Uses Siri
- Single-Serving Tumblr Of The Week: Comic Sans The World
Capping off a spectacular 2011 for We Are Social, we’re pleased to announce our new premises at Fox Studios, in Sydney’s Moore Park.
Our expansion over the past 12 months has been rapid, and our team has grown considerably. The new space means we’ll have room to expand even further in the new year, and allow us to better serve clients new and existing.
Feel free to drop in if you want to discuss the ways we can help your brand engage in conversations in social media – help we’re already providing for Kia, eBay, Paypal, HP, HarperCollins, Sydney Water and many more.
Here’s the new address in full;
We Are Social
Level 5 Frank Hurley Grandstand
Fox Studios Australia
Driver Ave, Moore Park
And a map;
It’s best to call ahead if you do decide to visit so we can get you booked in at the gate.
We look forward to seeing you soon, and to giving you the tour!
Welcome to Movember, folks! Also know round these parts as ‘Tom Selleck appreciation month’.
To ease you into your month we’ve gathered the biggest stories from the social web for you to digest in one-easy-to-swallow blog post.
Here are the Top 10 stories in social media this week;
1. Facebook and Twitter users spamming friends in exchange for cash
In what amounts to a hijacking of brand advocacy, Socialloot are offering marketing dollars to users who sign up and post about brands to their communities.
The site has over a million users in Australia across Facebook and Twitter, with 500 Australian brands – including Reader’s Digest, Perfume Connection, Starshots and Bevilles Jeweller - offering users cash in exchange for links.
With the company set to go Global next year, it’s worth keeping an eye on. If your friends start trying to sell you random products, it’ll likely be the end of social networking as we know it.
2. Marketers use fan numbers to measure social media success
A newly-released survey suggests that although marketers realise fan numbers aren’t the be-all and end-all, they do end up relying on them for measuring success. 60% still used fan numbers as a primary measure of gauging success.
The folly of this is clear: just accruing fans is not enough; it’s what you do with them which is important.
3. Vitrue research into Facebook fans
Vitrue have produced a really useful bit of research outlining how the demographics of Facebook overall are markedly different from the sub-group who like Pages, who tend to be younger and predominantly women.
In the case of consumer packaged goods Pages, the fans skew even more female but are slightly older.
4. How the F8 changes are affecting Facebook Pages
Analysis from PageLever suggests that the recent Facebook changes have made more fans see Page updates, but those fans are seeing fewer updates:
Facebook’s changes, announced at its F8 Developers Conference last month, appear to have boosted brands’ visibility among more of their fans but decreased the frequency with which a brand’s fans see its messages, according to a study of more than 300 brand pages. In what should be considered good news, the new layout has substantially increased fan interactions with brands.
EdgeRank Checker have produced other research, highlighting how engagement is generally up massively, with comments up 14% and likes up 16%, although impressions are down 22%.
In addition, engagement has dropped on smaller Facebook Pages, meaning that although this is good news for big brands, it’s bad news for local restaurants:
5. Google+ launches more updates in bid to improve UI
Google+ rolled out three new features last week, in a bid to increase the amount of time people spend on the site:
1) They’ve launched a what’s hot on Google + feature, to highlight – how did you guess?! – what’s hot on Google+:
2) There’s also now Google+ Ripples, which allows you how to track how popular posts are shared, and who the big conversation drivers and contributors are:
3) Finally and most interestingly, they’ve launched Google+ Creative Kit which allows users to edit their photos with some cool effects:
With Google+ now also available with Google Apps, one can hardly accuse Google of giving up on Google+ just yet.
6. BBC moves to human-edited Twitter feeds
The BBC has announced that its four core Twitter feeds will now be curated by real people. Nieman Journalism Lab has an interesting post about the effect human curation can have.
7. Airlines outed for bad customer service in social
There was bad news for two airlines this week: first, American Airlines was declared the least popular airline in social media, with only 12% positive sentiment.
Then, Qantas managed to fully step up to the fail-plate with some unbelievably wooden customer service via social media.
All of this left them flying towards the top of the trending topics, before the fuel of negative sentiment overpowered the account, leading them to truly crash and burn. It’s plain simple: it’s just not good enough to wing it.
8. adidas Originals Womens’ Look Book Instagram Contest
adidas recently launched an interesting city vs city Instagram challenge to encourage fans to capture their Originals styles.
Fans then upload photos of their outfits and their friends’ and tag them with #adidasoriginals and a geo-tag of their city and vote for their favourite look.
9. Chapstick’s social media suicide
A real #epicfail for Chapstick: first they posted an image of a woman with her backside in the air looking for her chapstick behind the sofa.
This photo received a spiral of negative comments which were subsequently deleted. More comments were posted, more comments were deleted, still with no word of apology.
Finally Chapstick issued an apology containing the words “we’re committed to listening…” but we’re not sure that message will stick, chaps.
10. Mexican football team replaces players’ names with Twitter handles
In a nifty move, Mexican football team Jaguares di Chiapas put their players’ Twitter handles on the back of their shirts instead of their names.
They also advertised their sponsor’s Twitter account, rather than the sponsor itself. Tweet idea!
The Week According To The Internet:
- Twitter Account Of The Week: Shippam’s Fish Paste
- Tumblr Of The Week: Barack Obama
- Heartwarming Reddit thread of the week: Boy suffering Leukemia photoshopped into amazing pictures to cheer him up.
Twitter is quietly rolling out updates to their timeline, with select users already seeing changes.
Thanks to Patrick Bisch at Pinglio, we have screengrabs and video of the updates, which include threaded conversations, inline media and in-line listing of retweets.
There has been no official announcement on the Twitter blog or through other channels, yet select users have been seeing the new timeline for the past day or so.
Some of the change in functionality will be familiar to users of mobile clients such as Tweetbot, who already enjoy enhanced controls in the timeline.
By including media in the posts, and not the sidebar, the changes also allow Twitter to stay competitive with fellow microblogging site Tumblr, who have seen phenomenal growth over the past year due to the visual nature of the dashboard – Tumblr’s answer to the timeline/newsfeed.
These changes are long overdue, coming over a year after Twitter rolled out their last major redesign. Facebook have made several major updates since then, also allowing larger media to be displayed in the newsfeed.
You can see some of the updates below;
Click a tweet to see the thread;
Photo and video will now display underneath a tweet, rather than in the sidebar. This means the media will be display at a larger size;
Profile Lightbox display
Rather than appear in the sidebar, when you click a user’s name their profile will now appear over the page in a lightbox, similar to how Facebook now displays photos;
While these seem like intuitive changes to the timeline, as Patrick points out, they also seem to make the sidebar – a major part of the redesign – rather obsolete.
Is this a move by Twitter to get users to spend more time in timeline? Certainly with their continuing push to bring in advertising revenue, it would make sense to ensure users are lingering for longer.
While we’re waiting for these updates to rollout to our accounts, we’d love to hear your thoughts – are you a fan? Do you have the update yet? Leave us a comment…