Here are all of the posts tagged ‘social networks’.
Welcome to the final Tune-Up of 2011, the illustrious number 19. Not quite as good as number 100, which the UK just celebrated (congrats!), but certainly not without merit…
Here are the Top 10 stories in social media this week;
Facebook Australia are hosting a nice metrics app which shows the top status trends (above), most popular people, brands, characters, movies and television shows from Australian Facebook users in 2011.
If you’re wondering what a Skrillex is, it’s a dubstep thing, apparently.
It all looks very nice, but where there’s smoke, there’s Google, and not one to miss out on a bit of stat action;
Google have published their annual Zeitgeist – the hottest trends on Google.com.au over the past year.
Apparently, we’re a nation of cake-eating, mine-craft playing plankers. But no-one else is allowed to call us that.
“Siri, where’s my cake pop?”
3. Social networks used by over three quarters of consumers
A new study from Ofcom produced some interesting findings about the state of social:
Social networking is a global phenomenon, with over three quarters of consumers in the markets we surveyed saying that they have visited a social networking site, with the majority saying they visit them on a daily basis.
This is much higher among 18-24 year olds, with eight in ten (83 per cent) visiting on a daily basis.
Social networking sites are most popular in Italy, with 91 per cent ever having visited and a quarter visiting over five times a day (24 per cent), while in the UK eight out of ten (79 per cent) have ever visited with one in five visiting over five times a day.
UK consumers are more likely to access social networking sites on a mobile phone than other countries, with 43 per cent of those with social networking site profiles saying they do so compared to just 30 per cent in the US.
More widely, the UK is Europe’s most digitally aware nation (second only to America) and this is underlined by Britons spending more time online, owning more smartphones and even watching more TV online.
Nonetheless, perhaps the most interesting graph in the whole report is how different age groups use social media to share news. The graph underscores how young people are ‘always active’:
4. Companies look to expand social media spend in 2012
An interesting bit of research from Grant Thornton highlighting how although just 43% of companies worldwide currently use social media, 61% plan to increase their usage, with it breaking down by country as follows:
The quicker growth amongst BRIC countries is backed up by the latest research from KPMG, which suggests that brands are keen to use social media in those markets as a cheap and effective way to boost brand awareness.
Judging by another survey, it seems the increased spend will go – unsurprisingly – mainly on Facebook and Twitter campaigns:
5. Facebook hits 1 billion – and rolls out timeline worldwide
According to Gawker, Facebook will make one billion Dollars in profit in the calendar year 2011 – double its profits from the previous year.
More to the point, it’s limited outgoings means Facebook is swimming in cash.
These extraordinary profit figures mean that if and when a Facebook flotation does come, the social network will be valued at a least 100 billion Dollars. And that’s a lot of money.
In other FB-news, a long time after it was announced, Facebook Timeline is finally available worldwide.
Once users activate Timeline, they get a seven-day review period to check what goes on the Timeline before it goes public.
Timeline is also now available on iPhone, Android and Mobile Web.
6. New Google+ updates and changes to Hangouts
With the end of the year just a few days away, Google have decided to launch some new updates to Google+.
First up, they’ve added the option to ‘change the volume’ of Circles, so that the overall stream can be better weighted to your interests:
They’ve also updated Brand Pages in a really positive way: they can now have multiple admins with a notification flow to enhance Page management, and they also have launched an aggregated count of all users who have engaged with a Page:
They’ve also launched a whole range of updates for Hangouts including video Hangouts on mobile which are designed to make them more accessible. To whom is another matter…
7. Facebook considering new ad formats
AdAge reports that at the end of March, Facebook is planning its first push into mobile advertising – by putting Sponsored Stories into the mobile News Feed.
It’s an interesting development as Facebook believes its userbase will be growing on mobile, meaning that this is almost certainly the first of several steps.
Judging by a post on Inside Facebook, the social network has also launched a new premium ad unit, allowing brands to post Coupons on their Pages and then push these through traditional Facebook social ads.
8. KLM to introduce in-flight matchmaker zone
Dutch airline KLM’s latest social campaign is a deft touch: customers will be allowed to see fellow passengers’ social media profiles, and based on their interests can choose to sit together.
9. Heineken launch social Christmas tree – and hire We Are Social
Heineken have launched a Facebook campaign where fans can send a Merry Christmas message to 16 friends in a sendable graphic. These messages will then come alive on a real tree in Singapore.
In even more exciting news, Heineken have hired We Are Social (that’s us…) to work on Bulmers and Jacques, two of their cider brands. We’re looking forward to working together.
10. Sherlock Holmes film utilises Stephen Fry’s Twitter following
It’s not original using celebrities for endorsements, even in social, but this one caught our eye for its inventiveness: Stephen Fry has been posting Holmes-esque cryptic clues on his Twitter channel to promote the new Sherlock Holmes film, and the first person to crack them each day wins a prize.
A good campaign, well executed, without any elementary mistakes.
The Week According To The Internets:
- Push This Button Of The Week: Make Everything OK
- Viral Video Of The Week: How Santa Uses Siri
- Single-Serving Tumblr Of The Week: Comic Sans The World
Capping off a spectacular 2011 for We Are Social, we’re pleased to announce our new premises at Fox Studios, in Sydney’s Moore Park.
Our expansion over the past 12 months has been rapid, and our team has grown considerably. The new space means we’ll have room to expand even further in the new year, and allow us to better serve clients new and existing.
Feel free to drop in if you want to discuss the ways we can help your brand engage in conversations in social media – help we’re already providing for Kia, eBay, Paypal, HP, HarperCollins, Sydney Water and many more.
Here’s the new address in full;
We Are Social
Level 5 Frank Hurley Grandstand
Fox Studios Australia
Driver Ave, Moore Park
And a map;
It’s best to call ahead if you do decide to visit so we can get you booked in at the gate.
We look forward to seeing you soon, and to giving you the tour!
Welcome to Movember, folks! Also know round these parts as ‘Tom Selleck appreciation month’.
To ease you into your month we’ve gathered the biggest stories from the social web for you to digest in one-easy-to-swallow blog post.
Here are the Top 10 stories in social media this week;
1. Facebook and Twitter users spamming friends in exchange for cash
In what amounts to a hijacking of brand advocacy, Socialloot are offering marketing dollars to users who sign up and post about brands to their communities.
The site has over a million users in Australia across Facebook and Twitter, with 500 Australian brands – including Reader’s Digest, Perfume Connection, Starshots and Bevilles Jeweller - offering users cash in exchange for links.
With the company set to go Global next year, it’s worth keeping an eye on. If your friends start trying to sell you random products, it’ll likely be the end of social networking as we know it.
2. Marketers use fan numbers to measure social media success
A newly-released survey suggests that although marketers realise fan numbers aren’t the be-all and end-all, they do end up relying on them for measuring success. 60% still used fan numbers as a primary measure of gauging success.
The folly of this is clear: just accruing fans is not enough; it’s what you do with them which is important.
3. Vitrue research into Facebook fans
Vitrue have produced a really useful bit of research outlining how the demographics of Facebook overall are markedly different from the sub-group who like Pages, who tend to be younger and predominantly women.
In the case of consumer packaged goods Pages, the fans skew even more female but are slightly older.
4. How the F8 changes are affecting Facebook Pages
Analysis from PageLever suggests that the recent Facebook changes have made more fans see Page updates, but those fans are seeing fewer updates:
Facebook’s changes, announced at its F8 Developers Conference last month, appear to have boosted brands’ visibility among more of their fans but decreased the frequency with which a brand’s fans see its messages, according to a study of more than 300 brand pages. In what should be considered good news, the new layout has substantially increased fan interactions with brands.
EdgeRank Checker have produced other research, highlighting how engagement is generally up massively, with comments up 14% and likes up 16%, although impressions are down 22%.
In addition, engagement has dropped on smaller Facebook Pages, meaning that although this is good news for big brands, it’s bad news for local restaurants:
5. Google+ launches more updates in bid to improve UI
Google+ rolled out three new features last week, in a bid to increase the amount of time people spend on the site:
1) They’ve launched a what’s hot on Google + feature, to highlight – how did you guess?! – what’s hot on Google+:
2) There’s also now Google+ Ripples, which allows you how to track how popular posts are shared, and who the big conversation drivers and contributors are:
3) Finally and most interestingly, they’ve launched Google+ Creative Kit which allows users to edit their photos with some cool effects:
With Google+ now also available with Google Apps, one can hardly accuse Google of giving up on Google+ just yet.
6. BBC moves to human-edited Twitter feeds
The BBC has announced that its four core Twitter feeds will now be curated by real people. Nieman Journalism Lab has an interesting post about the effect human curation can have.
7. Airlines outed for bad customer service in social
There was bad news for two airlines this week: first, American Airlines was declared the least popular airline in social media, with only 12% positive sentiment.
Then, Qantas managed to fully step up to the fail-plate with some unbelievably wooden customer service via social media.
All of this left them flying towards the top of the trending topics, before the fuel of negative sentiment overpowered the account, leading them to truly crash and burn. It’s plain simple: it’s just not good enough to wing it.
8. adidas Originals Womens’ Look Book Instagram Contest
adidas recently launched an interesting city vs city Instagram challenge to encourage fans to capture their Originals styles.
Fans then upload photos of their outfits and their friends’ and tag them with #adidasoriginals and a geo-tag of their city and vote for their favourite look.
9. Chapstick’s social media suicide
A real #epicfail for Chapstick: first they posted an image of a woman with her backside in the air looking for her chapstick behind the sofa.
This photo received a spiral of negative comments which were subsequently deleted. More comments were posted, more comments were deleted, still with no word of apology.
Finally Chapstick issued an apology containing the words “we’re committed to listening…” but we’re not sure that message will stick, chaps.
10. Mexican football team replaces players’ names with Twitter handles
In a nifty move, Mexican football team Jaguares di Chiapas put their players’ Twitter handles on the back of their shirts instead of their names.
They also advertised their sponsor’s Twitter account, rather than the sponsor itself. Tweet idea!
The Week According To The Internet:
- Twitter Account Of The Week: Shippam’s Fish Paste
- Tumblr Of The Week: Barack Obama
- Heartwarming Reddit thread of the week: Boy suffering Leukemia photoshopped into amazing pictures to cheer him up.
Twitter is quietly rolling out updates to their timeline, with select users already seeing changes.
Thanks to Patrick Bisch at Pinglio, we have screengrabs and video of the updates, which include threaded conversations, inline media and in-line listing of retweets.
There has been no official announcement on the Twitter blog or through other channels, yet select users have been seeing the new timeline for the past day or so.
Some of the change in functionality will be familiar to users of mobile clients such as Tweetbot, who already enjoy enhanced controls in the timeline.
By including media in the posts, and not the sidebar, the changes also allow Twitter to stay competitive with fellow microblogging site Tumblr, who have seen phenomenal growth over the past year due to the visual nature of the dashboard – Tumblr’s answer to the timeline/newsfeed.
These changes are long overdue, coming over a year after Twitter rolled out their last major redesign. Facebook have made several major updates since then, also allowing larger media to be displayed in the newsfeed.
You can see some of the updates below;
Click a tweet to see the thread;
Photo and video will now display underneath a tweet, rather than in the sidebar. This means the media will be display at a larger size;
Profile Lightbox display
Rather than appear in the sidebar, when you click a user’s name their profile will now appear over the page in a lightbox, similar to how Facebook now displays photos;
While these seem like intuitive changes to the timeline, as Patrick points out, they also seem to make the sidebar – a major part of the redesign – rather obsolete.
Is this a move by Twitter to get users to spend more time in timeline? Certainly with their continuing push to bring in advertising revenue, it would make sense to ensure users are lingering for longer.
While we’re waiting for these updates to rollout to our accounts, we’d love to hear your thoughts – are you a fan? Do you have the update yet? Leave us a comment…