Here are all of the posts tagged ‘superbowl’.
#AustraliaDay your way
National Museum of Australia & National Australia Day Council teamed up with Twitter to make history by creating a digital snapshot of how the world spent Australia Day. Throughout the 26th & 27th, #AustraliaDay tweets were curated in a live feed on the Australia Day Your Way website. From there highlights will be collected and stored in a Twitter time capsule, and featured on display at the Museum. Social participation was up 50% from last year with over 105k tweets contributed to the capsule from celebrations all over the world.
WeChat is testing ads
WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’.
WhatsApp for web browsers
Want to chat to your mates at work, but can’t get away with using your phone? No, no, me neither. Anyway, say that you did, you can now access WhatsApp through a web client. Just scan a QR code using your phone and you use the messaging app on your computer.
The service works for Android, BlackBerry, Nokia S60 and Windows mobile app users and you’ll have to use Chrome as your browser. WeChat was quick to remind people that it already has a web-based service, which is iOS-friendly.
Twitter brings ‘while you were away’ to iOS
Remember when the Mashup told you about Twitter’s ‘while you were away’ feature? Sure you do. Well, it’s now rolled out to iPhone and iPad users, who will see a quick recap of the top tweets they missed since last time they logged in.
Twitter adds Bing translation tool
Twitter has added a translation service, powered by Bing. Users can now click on a globe icon, which appears in tweets in a foreign language, to have the tweet translated. The new version will appear just below the original text.
Snapchat to launch ‘Discover’
Snapchat is set to release its ‘Discover’ feature at the end of the month. When it does, it’ll be staking its claim as a publisher, posting its own media and that of other companies, including ESPN, CNN and Vice.
Tumblr introduces Creatrs Network
Tumblr has revealed its ‘Creatrs Network’, with which it hopes to connect Tumblr bloggers with brands that want to use their content in ads and marketing. David Hayes, Tumblr’s head of creative strategy, said:
We think the creative class is really the next generation that’s going to come up and change the world and we think we have the largest creative class of any platform.
Bloggers of the world, unite.
Pinterest’s search results hope to appeal to men
Pinterest is introducing new search filters, aimed at making the network more popular with men. Now, search results will change depending on the gender you selected when signing up. According to the company, men are searching for apparel, technology, travel, gardening, recipes, gadgets, design, luxury cars, tattoos, and, errrrr, camping.
Pinterest buys Kosei
Pinterest advertising is in for a big year. Shortly after releasing its first Promoted Pins, the platform has purchased Kosei, an ad tech firm that specialises in targeting ads based on ‘relationship and recommendation modelling’.
Transfer money via Twitter
Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer, either. On a completely unrelated note, my Twitter handle is @nickmulligan.
Facebook targeting on show for the Super Bowl
Facebook is hoping to show off its ad targeting chops during the Super Bowl on Sunday. A number of brands have already signed up to show different videos to different segments of the undeniably huge audience, including Budweiser and Toyota.
NBC and the social Super Bowl
The Super Bowl isn’t just one of the world’s biggest sporting events, it’s also a rare occassion when people actually want to watch adverts. NBC, the TV network that will be broadcasting the event, is looking to cash in on this, creating a Tumblr that will be populated by ad-related content. This is part of a wider social media strategy, which will include an attempt to break the ‘selfie world record’ on Super Bowl Sunday.
Nissan enlists YouTubers for #withdad
Nissan has teamed up with YouTube stars, including Roman Atwood (below) and Epic Meal Time, to create a set of Super Bowl teaser videos. Under the hashtag #withdad, they focus on ways to get the work/family balance right. Like turning your house into a GIANT BALL PIT.
This week; Beyonce, a space monkey and the kids of the future.
It’s that time of the week again, take a peek at this week according to the internet.
SWISH: Is this the next Michael Jordan?
OMG: The Gangnam Style baby.
FAIL: The top Tweets from the Superbowl black out.
CELEBRATED: Facebook turns 9 years old and the first 25 members are recognised.
NAILED IT: Beyonce steals the show at this year’s Superbowl.
PEP TALK: First Michael Jordan…now the next President?
HOAXED: Did Iran do the old switcheroo on their first ever space monkey?
SMILE: Hard and fast rules for taking your selfies.
20SOMETHING: Any 20 year olds out there feeling like this?
DOGTASTIC: Teen swimmer always brings four-legged life preserver.
Welcome to our weekly super bowl of the top plays in social media, racking up the yards in activations, engagement and statistics from all over the web.
So get practising your end zone dance, because here comes the touchdown pass – the Top 10 stories in social media this week;
1. Companies boosting digital marketing budgets
According to Econsultancy’s Marketing Budgets 2012 Report, companies are looking to boost budgets for their 2012 digital marketing strategies. The growth is fairly significant with 68% are increasing their digital budgets in 2012 compared to compared to 45% of companies increasing overall marketing budgets.
2. Corporate blogging declines as newer tools rule
A study on the usage of social media in Inc. 500 corporations shows fewer of them are using blogging, message/bulletin boards, online video, podcasting and MySpace and more are using Facebook, Twitter, LinkedIn, YouTube and Foursquare.
The platform most utilized by the Inc. 500 is Facebook, with 74% of companies using it. Virtually tied at 73% is the adoption of the professional network, LinkedIn.
The use of corporate blogs dropped to 37% from 50% in 2010, as this mature tool evolves into other forms or is replaced by communication through Facebook or Twitter.
Social media tools are seen as important for company goals. Ninety percent of responding executives report that social media tools are important for brand awareness and company reputation.
Eighty-eight percent see these tools as important for generating web traffic while 81% find them important for lead generation. Seventy-three percent say that social media tools are important for customer support programs.
3. India is Now Facebook’s No. 2 Nation Behind the U.S.
India moved from sixth to second place on the global leaderboard for total number of Facebook users in January, though the world’s second most populated country has still got a considerable way to go to overthrow the world’s largest Facebook nation; the US.
Colombia was measured as having the fastest user growth on Facebook and Brazil and Indonesia, alongside India, were marked as countries to watch.
Looking to Europe, in one month alone Germany and Poland grew a respective 500k and 300k users and they’ve got even more room to grow. Japan have also had strong growth this month.
4. Facebook Files for IPO; Reveals $1 Billion in 2011 Profit
Facebook’s IPO filing this week has revealed:
- Facebook’s total ad revenue in 2011: $3.15 billion
- Share of revenue attributed to advertising: 83%
- Share of revenue that was advertising at the beginning of 2010: 99%
- Percentage of sales in the U.S.: 56%
- Amount of revenue sourced from Zynga: 12%
- Facebook 2011 profit: $1 billion
- Revenue generated from virtual goods: $557 million
- Global monthly active users: 845 million
- Daily likes and comments: 2.7 billion
- Likely Facebook market valuation: $75 to $100 billion
- Mr. Zuckerberg’s ownership stake: 28.2%
- Mr. Zuckerberg’s voting power: 56.9%
5. Facebook ‘likely to roll out mobile ads in weeks’
Given recent IPO filing admitting it was weak on mobile advertising, its unsurprising that its plan is to bring out mobile ads within the next couple of weeks in order to generate advertising revenues.
January 2012 saw featured stories within users’ news feeds for the first time so it makes sense that mobile ads would be the next logical step forward.
In December it claimed to have 425 million monthly active users using its mobile products, which is around half of its total monthly active users, and 21% growth from September’s 300 million figure.
7. Top 20 countries on Twitter
Semiocast have relased detailed statistics on global twitter usage:
The Next Web highlighted the interesting takeaways from the report – namely, how different countries use Twitter:
In the period from September 1st to November 30th, 30% of Japanese accounts posted at least once, while in Brazil the number slipped to 25%.
For both countries, the number is surprisingly low, meaning that at least 70% of those millions of accounts were dormant for at least 3 months, if not more.
The country with the highest percentage of active accounts is the Netherlands, with 33% of the accounts posting in the 3 month period.
The most active countries on Twitter include Spain, the US and Indonesia.
8. Google+ passes 100 million users
Paul Allen has been doing his usual research into Google+ user figures, and according to him, the site has grown by more than 10% between January 19th and February 1st, passing 100 million users.
If these growth rates continues, marketers will be unable to ignore Google+.
9. Pinterest drives incredible referral traffic
According to Shareaholic, Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined, and is also showing impressive growth month-on-month:
10. Superbowl hits record for Tweets per second
Last night’s Superbowl broke a record for the most Tweets per second (TPS) for a sporting event. According to Twitter, the average TPS was 10,000, with the peak hit at 12,333 TPS.
The way records like these keep on falling, we can only speculate what, say, the 2014 World Cup final will be like.
The Week According To The Internets;