Here are all of the posts tagged ‘tuesday’.

We Are Social: Tuesday Tune-Up #33

by Dan Goodswen in News

Welcome to your drawsome weekly round up of the top stories in social media, a finger painted top-twelve that won’t leave you guessing.

Without further adraw;

1. Australian Social Media stats – March 2012
Facebook grew by nearly 200,000 Australian users in March, though the surprising figure is the Myspace traffic, with nearly half a million visitors.

Room for Justin Timberlake to bring Sexy Back? We won’t cry him a river if not…

  1. Facebook – 10,889,960 Australian users/accounts (up 186,800) – 13 million UAVs according to Google Adplanner. The difference between the user numbers and unique visitors is people probably logging in from multiple locations – home, school, work etc.
  2. YouTube – 10,000,000 UAVs (down 1,000,000)
  3. Blogspot – 4,000,000 (up 500,000)
  4. LinkedIn – 2,100,000 (down 100,000)
  5. Twitter – 1,600,000 (down 200,000)
  6. – 1,600,000 (steady)
  7. Google Plus – 1,289,940 (up approx 90,000 – Estimated calculation below)
  8. Tumblr – 1,100,000 (steady)
  9. Flickr – 840,000 (down 80,000)
  10. MySpace – 470,000 (down 50,000)
(stats via SocialMediaNews)

2. Visualising the Australian digital revolution
Marketing Mag have put together a neat Infographic on Australia’s digital revolution between 2010 and 2011.

As expected, social media use is surging, up by 127% during 2011. Australians now spend 9.3 hours per week on social networks.

3. Spending on digital marketing continues to rise
According to a survey conducted by Duke University, US marketing budgets will rise by 8.1% over the coming twelve months.

This rise will mainly be spent online, with digital marketing budgets forecast to rise 12.8% over the next year, whilst ad spend on traditional media will drop by 0.8%.

The area which will rise most is social media: marketers said that they planned to allocate 7.4% of their overall budgets to social media in the coming year.

4. L’Oreal has a team of 400 staff working in social media
At Wednesday’s Facebook Marketing Conference in London, L’Oreal CMO Marc Menesguen revealed that L’Oreal has a team of 400 staff working in social media who post new content on Facebook everyday:

It’s a lot of work and requires a lot of commitment. The digital revolution is on at L’Oreal and we are integrating digital and social as early as possible in the marketing process.

5. Social media delivers higher value sales
New research has found that ecommerce sales which occur after exposure to a brand on social media deliver more than $280 per order, compared to less than $100 for those driven by natural search:

6. 10.5 billion minutes spent on Facebook daily, what’s Timeline’s effect?
According to a tidbit of info released by Facebook, in January users spent an average of 10.5 billion minutes on the site daily, excluding mobile – or around twelve and a half minutes each a day.

This increase has mainly come from a growth in the userbase: aggregate minutes per day increased 57% and average minutes per user per day increased 14% year-on-year.

Nonetheless, it’s unclear whether Timeline is driving a boost in engagement, in addition to the figures above.

Inside Facebook detailed a few studies which have been released about Timeline engagement rates, but the small sample size, coupled with the important caveat that most engagement takes place in the News Feed, means that it’s essentially impossible to draw a verifiable conclusion.

The most reliable study comes from Edgerank Checker, which has looked at over 3,500 Pages and they have struggled to find anything which suggests Timeline has a discernible impact on engagement.

7. Local Facebook Pages outperform global Pages in reach and engagement
New research has found that local Facebook Pages with 30-100 fans reach five times more fans (as a percentage) than corporate Pages with 100,000+ fans, with engagement eight times higher.

It goes to show that for businesses with multiple small branches – say, McDonalds – there’s value in having both a corporate Page, and a local Page for each store.

8. Tumblr hits 20 billion posts, integrate with Timeline
Although Tumblr has been very understated in its reaction to the news, the micro-blogging service has now reached 20 billion posts, meaning it’s doubled in size in just six months. Pretty staggering.

The platform has also finally been accepted as social graph partner by Facebook, meaning Tumblr posts can now be properly integrated into the Timeline, Newsfeed and Ticker.

Timeline integration has seen staggering traffic growth for launch partners such as The Guardian, so Tumblr is set to get even bigger. Pinterest who?

9. BBC News personalise content on their Facebook Page

As different people are interested in different news stories, BBC News have added a Control Panel which allows Facebook fans to filter which updates they see. By liking different BBC News sections, correspondents and programmes, more relevant updates will appear in your News Feed.

10. Heineken unveils bottle designed by two Facebook fans
Beer brand Heineken has released a limited edition bottle which was designed by Facebook fans. The competition asked fans to design a bottle and then pair it with another in the gallery, and it attracted 30,000 entries. Nice.

11. Spotify puts over 1,000 years of music on Facebook Timeline

Spotify have launched a really cool Facebook Timeline, which goes through 1,000 years of music history, and lets users discover some music they might otherwise have missed. On song.

12. Twitter user jailed for 56 days
A Welsh Twitter user who tweeted racist abuse about Fabrice Muamba, the footballer who collapsed on the pitch, was jailed for 56 days last week for inciting racial hatred.

That was our pick of the week’s social media news – what caught your eye? Leave a comment!

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We Are Social: Tuesday Tune-Up #12

by Dan Goodswen in News

We Are Social Tuesday Tune-Up #12

Welcome to Movember, folks! Also know round these parts as ‘Tom Selleck appreciation month’.

To ease you into your month we’ve gathered the biggest stories from the social web for you to digest in one-easy-to-swallow blog post.

Here are the Top 10 stories in social media this week;

1. Facebook and Twitter users spamming friends in exchange for cash

In what amounts to a hijacking of brand advocacy, Socialloot are offering marketing dollars to users who sign up and post about brands to their communities.

The site has over a million users in Australia across Facebook and Twitter, with 500 Australian brands – including Reader’s Digest, Perfume Connection, Starshots and Bevilles Jeweller – offering users cash in exchange for links.

With the company set to go Global next year, it’s worth keeping an eye on. If your friends start trying to sell you random products, it’ll likely be the end of social networking as we know it.

Also, you should totally buy a Slusho.

2. Marketers use fan numbers to measure social media success

newly-released survey suggests that although marketers realise fan numbers aren’t the be-all and end-all, they do end up relying on them for measuring success. 60% still used fan numbers as a primary measure of gauging success.

The folly of this is clear: just accruing fans is not enough; it’s what you do with them which is important.



3. Vitrue research into Facebook fans
Vitrue have produced a really useful bit of research outlining how the demographics of Facebook overall are markedly different from the sub-group who like Pages, who tend to be younger and predominantly women.

In the case of consumer packaged goods Pages, the fans skew even more female but are slightly older.

4. How the F8 changes are affecting Facebook Pages
Analysis from PageLever suggests that the recent Facebook changes have made more fans see Page updates, but those fans are seeing fewer updates:

Facebook’s changes, announced at its F8 Developers Conference last month, appear to have boosted brands’ visibility among more of their fans but decreased the frequency with which a brand’s fans see its messages, according to a study of more than 300 brand pages. In what should be considered good news, the new layout has substantially increased fan interactions with brands.

EdgeRank Checker have produced other research, highlighting how engagement is generally up massively, with comments up 14% and likes up 16%, although impressions are down 22%.

In addition, engagement has dropped on smaller Facebook Pages, meaning that although this is good news for big brands, it’s bad news for local restaurants:

5. Google+ launches more updates in bid to improve UI
Google+ rolled out three new features last week, in a bid to increase the amount of time people spend on the site:

1) They’ve launched a what’s hot on Google + feature, to highlight – how did you guess?! – what’s hot on Google+:

2) There’s also now Google+ Ripples, which allows you how to track how popular posts are shared, and who the big conversation drivers and contributors are:

3) Finally and most interestingly, they’ve launched Google+ Creative Kit which allows users to edit their photos with some cool effects:

With Google+ now also available with Google Apps, one can hardly accuse Google of giving up on Google+ just yet.

6. BBC moves to human-edited Twitter feeds
The BBC has announced that its four core Twitter feeds will now be curated by real people. Nieman Journalism Lab has an interesting post about the effect human curation can have.

7. Airlines outed for bad customer service in social
There was bad news for two airlines this week: first, American Airlines was declared the least popular airline in social media, with only 12% positive sentiment.

Then, Qantas managed to fully step up to the fail-plate with some unbelievably wooden customer service via social media.

All of this left them flying towards the top of the trending topics, before the fuel of negative sentiment overpowered the account, leading them to truly crash and burn. It’s plain simple: it’s just not good enough to wing it.

8. adidas Originals Womens’ Look Book Instagram Contest
adidas recently launched an interesting city vs city Instagram challenge to encourage fans to capture their Originals styles.

Fans then upload photos of their outfits and their friends’ and tag them with #adidasoriginals and a geo-tag of their city and vote for their favourite look.

9. Chapstick’s social media suicide
We Are Social Tuesday Tune-Up Chapstick Fail

real #epicfail for Chapstick: first they posted an image of a woman with her backside in the air looking for her chapstick behind the sofa.

This photo received a spiral of negative comments which were subsequently deleted. More comments were posted, more comments were deleted, still with no word of apology.

Finally Chapstick issued an apology containing the words “we’re committed to listening…” but we’re not sure that message will stick, chaps.

10. Mexican football team replaces players’ names with Twitter handles
In a nifty move, Mexican football team Jaguares di Chiapas put their players’ Twitter handles on the back of their shirts instead of their names.

They also advertised their sponsor’s Twitter account, rather than the sponsor itself. Tweet idea!

The Week According To The Internet:

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