Here are all of the posts tagged ‘tumblr’.
Kia’s real time content for Australian Open
During the 2015 Australian Open Finals, alongside our client Kia, we set up a social media command centre to create real time content and engage in conversation with tennis fans across Twitter, Facebook, and Instagram. Throughout the course of the singles matches we found opportunities for reactive content, to engage with the conversation topics popular at that moment. An example? Kia’s Provo concept car designed to match the shirt Kim Sears was wearing during the game.
Twitter account @AustralianOpen rulez
Do you remember a few weeks ago when our Gill suggested to follow the Twitter account @AustralianOpen during the event? According to Twitter Australia’s sport partnership manager Jonno Simpson, “Tennis Australia is leading the way in innovative Twitter content and customer service with @AustralianOpen, one of the world’s best-run sport accounts”. The team operated the account 24/7 during the two-week tournament, posting images, videos and updates on matches and news while engaging with fans. What made it unbeatable? Instant video replays, the “Social Shack” – where players took over the Australian Open Twitter account every day for half an hour to chat with fans, the ‘Tweet for a Treat’ vending machine (which gave out prizes in return for sending a tweet), and access to exclusive areas such as the tunnel to create content. Well done!
If you can’t get enough of their delights, support MissChu! We Need Chu is the campaign launched by Nahji Chu, founder of the Vietnamese food chain, in an attempt to to save the restaurant’s Sydney venues after the local operations collapsed into voluntary administration just days before Christmas. The objectives of the “Nothing’s changed, we’re still here” campaign include to reinvigorate nostalgia towards the brand, encourage old and new customers to socially share why they love MissChu and to visit the stores. The campaign features the people who have helped the brand to grow over the past five years, with MissChu customers invited to share why they love it on Facebook, Twitter and Instagram with the hashtag #weneedchu.
Marketers increasing digital budgets
A study has revealed that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. Resource provider Mondo questioned 262 digital marketing executives about their budgets as well as areas like staff turnover and skill sets they were recruiting for. In the latter area, over half (54%) of those surveyed stated they’d be hiring people with Digital/Social expertise this year. Facebook makes $2.5bn from mobile, releases new ad tool Facebook is increasingly a mobile network. You don’t need us to tell you that. What you may not know is that its Q4 2014 figures included $2.5bn in mobile revenue, despite fewer ads being served. Compared with a year previous, Facebook served 65% fewer ads, but the average cost per ad was 335% higher.
The network wants to show the value of these more expensive ads, especially those that people don’t click. As a result, it’s rolling out its ‘conversion lift measurement’, which allows users to see when someone who saw an ad ended up making an in store purchase, to all advertisers in all countries.
Facebook unveils ‘Place Tips’
Facebook is trialling a new feature, named ‘Place Tips’, in certain parts of New York City. iPhone users in the city who have location services enabled will receive different tips, photos and posts straight to their News Feeds, depending on whereabouts they are.
Twitter launches native video capabilities and group direct messaging
Twitter has unveiled its video offering, allowing consumers using mobiles to record and share videos without leaving the site. While video isn’t new to Twitter, users haven’t been able to shoot and share clips natively within the platform before. Our Communications Director, Lauren Underwood, spoke to The Drum about the benefits of the new tool:
It plays on Twitter’s strength as a real-time, breaking-news platform – I expect we’ll be watching some of this year’s biggest moments unfold on Twitter.
As part of the same release Twitter has also revealed group direct messaging capabilities. The new group chat function will mean that users can direct message up to 20 people at a time, and is widely seen to be an attempt to counter the rise of messaging apps like WhatsApp and WeChat.
Twitter unveils local geo-targeting capabilities Twitter has launched new geo-targeting capabilities, allowing brands to focus on individual postcodes and target at a much more local level. It’s been pitched by the platform as a potential tool for politicians campaigning in the UK General Election, now less than 100 days away. As Twitter points out, in constituencies where a seat is tightly contested, targeting by postcode could prove to be very useful indeed.
Vine now has a kids version Twitter has launched its first child-friendly app, Vine Kids. It’s basically the same as Vine, with six-second looping videos, but the interface is different. Think animated helpers, a left/right swipe system for new Vines and a set of ‘quirky’ sounds when you tap the screen.
Tumblr’s new features appeal to long-form writers
Tumblr is rolling out features to encourage long-form writers to use the platform. It’s “some real crafty shit” according to the network’s blog post explaining the new tools, which include clever quick formatting options. The platform will be hoping the features help it compete against challenger brands like Medium, which has been growing in popularity in recent months.
Pinterest rolls out ads in home feeds
Pinterest users! Hope you like ads, you’re going to start seeing a lot more of them. The platform announced last week that it will now show its US users Promoted Pins in their home feeds as well as their search results, where they’ve been appearing since last year. Don’t worry though, Pinterest has assured users they can hide any Pins they don’t like. Phew.
Snapchat launches ‘Discover’ feature
Snapchat has launched its publishing platform, ‘Discover’, through which a number of media partners will post content – from ESPN to National Geographic and CNN to Vice.
There are a few things that are instantly noticeable, particularly that there’s emphasis placed on editorial decisions as opposed to algorithms. Also, while a number of big media companies are involved, there are some large names missing: Buzzfeed, the New York Times and music giants Spotify and Vevo. Those that are involved are planning on using the feature in very different ways. The Daily Mail, for example, is planning two updates per day with a focus on pictures compared to one text-heavy piece from Vice, while Fusion wants to source five different stories per day. AT&T has already announced a series containing online influencers, named ‘Snapper Hero’. For a glimpse at the sort of content you’ll be seeing, here’s how winter storm Juno was covered.
The Super Bowl and social media
Social networks love the Super Bowl. No surprises there. In fact, a whole host of platforms created special features for the big game. Facebook had a ‘football-only’ feed, which contained updates from friends, groups, teams and players. It also offered specific targeting segments for the game, from fans of both teams to those who were talking about tangential topics (flatscreen TVs, ads), while the NFL posted exclusive clips to Facebook. YouTube created an alternative half time show and an advert hub, while Tumblr and Twitter both created Super Bowl specific feeds; the latter also posted branded games highlights. It seemed to work for Twitter – this was the the most tweeted about Super Bowl of all time, with a total of 28.4bn tweets during the game. Here are some of the most shared.
Brands get social with the Super Bowl
Brands wanted to get in on the Super Bowl action, too. Some highlights include Lowe’s Instagram ‘Hypermade’ videos, Budweiser creating GIFs from its TV ad and Bud Light purchasing promoted tweets against other brands’ keywords, while a whole host of marketers took to Twitter before, during and after the event.
Brands and the #Blizzardof2015 When you’re talking about something as dangerous as last week’s US blizzard, it pays to be careful. Brands have been doing so nevertheless, with some good, bad and ugly results.
Over half of digital display ads are never seen
According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).
Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.
Sydney hosts another soggy Tropfest
Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.
Adjustable photo filters on Twitter
Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.
Tumblr adds buttons from external sites
Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.
Geofilters available to all Snapchatters
Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.
G+ adds pinned posts
You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.
Line Pay goes global
Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.
Toyota wants us to #BuckleUpForLife
Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.
Build a Honda on Twitter
Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.
Heineken will make your party better
Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.
Stella buys Instagram ads
Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.
Celebrate advent on Instagram
Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.
Ted Baker wants to help Santa take an Elfie
Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.
Brands on Black Friday
Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.
Brands tweet about Peter Pan Live
NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.
I wonder if they called it ‘neverland’ after someone ordered delivery pizza and it never came #PeterPanLive
— DiGiorno Pizza (@DiGiornoPizza) December 5, 2014
— Ritz crackers (@Ritzcrackers) December 5, 2014
— Sutter Home Wines (@SutterHome) December 5, 2014
Skeletor takes over Honda Twitter
Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.
— Honda (@Honda) December 1, 2014
— Honda (@Honda) December 1, 2014
Home-grown social media startup Spring.me to launch on Australian Securities Exchange
With the hope of encouraging social media users to expand their circle of friends and begin interacting with other like minded folks, Australian social media startup Spring.me is entering the final stage of it’s capital raising campaign by launching on the ASX. The collection of sites and apps, aimed at “online-all-the-time” social media users, aims to encourage users to expand their circle of friends through the sharing of questions and answers. Spring.me already boasts 5 million regular users since its launch in September last year, so it’ll be interesting to see how the social media startup fares in the coming year.
Facebook now available through Tor
Security conscious Facebook users can now sleep easier at night with the announcement that the site is now available to access through Tor, software that allows for supposedly safe and anonymous web browsing. Previously, users accessing the social networking site through Tor encountered a range of issues, including being locked out of their accounts, because of the way it routes connections across the world.
A mixed financial week for Facebook
Imagine you’re a Facebook investor, and you hear that you’re about to be taken on a roller coaster. Great news, right? WRONG. This roller coaster means share price fluctuation throughout the week. First of all, the network announced impressive Q3 figures and share price hit an $81.16 high. MAUs have risen to 1.35 billion from 1.317 billion in Q2, while mobile MAUs have jumped from 1.07bn to 1.124bn in the same period.
Total revenue increased by over 50% for the sixth consecutive quarter, rising by 59% to $3.2bn.
Meanwhile, also for the sixth consecutive quarter, ad revenue increased by over 60%; this time, Facebook posted figures of $2.96bn, a 64% increase from Q2. Mobile accounted for 62% of ad revenue.
Investors saw the figures and everybody was happy. Hooray! Sadly, Facebook then announced that costs have risen dramatically in 2014, and revenue is expected to slow in Q4. Share prices dropped as a result, slumping by almost 10% before settling around the $73 mark. All in all, we’ll give the week a score of 6/10.
The first video ads hit Instagram
Who’s in the house? Instagram video ads are in the house! Well, on the network. Anyway, Instagram has launched its premium, 15-second autoplay spots with a selection of partners, including Banana Republic, Disney, CW Flash and Call of Duty.
Twitter’s revenue increases, even as user growth slows
If you liked the story about Facebook’s share prices, you’ll LOVE this. Twitter’s had a mixed week, too: its revenue continues to show strong growth, despite disappointing user figures. Q3 total revenue increased 114% year-on-year to $361m, of which ad revenue accounted for $320m (85% from mobile). In the same time, though, the platform added just 13 million monthly active users, compared with 16 million in Q2.
Investors weren’t impressed and the share price dropped by 10%, making Twitter’s week slightly worse than Facebook’s. 5/10.
Tumblr to roll out autoplay videos
It’s been a big old week for fans of autoplay video adverts. Hot on Instagram’s heels, Tumblr has announced that it will launch a similar service, starting tomorrow. It’s limited to a set of partners at the moment (isn’t it always?) but will be open to everyone by mid-November. So far, the lucky punters include Lexus, Universal Pictures, JC Penney and Hulu.
LinkedIn posts strong Q3 figures
We hope you’re enjoying these Q3 reports. LinkedIn is up next, and it’s been a good three months. Total revenue is at $568m, of which ad revenue accounts for $109m – a 45% year-on-year increase. Sponsored updates have been the biggest success story – they make up 31% of ad revenue, and have been described by CEO Jeff Weiner as the “fastest growing business in LinkedIn’s history”. We’re giving LinkedIn an 8/10, making it the proud recipient of the prestigious ‘We Are Social Q3 figures of the week award’.
Disqus to begin advertising
Disqus, which operates the comment sections on 3m websites, has started targeting adverts within its service. It’s mining data about what people post and where to target the ads, which will look like normal comments apart from the word ‘sponsored’.
Taco Bell is @totallynothere
Social media’s no stranger to the odd meltdown. Taco Bell went someway down that path last week, deleting all previous social content to create a ‘blackout’ and promote its new app.
— Taco Bell (@totallynothere) October 28, 2014
A risky strategy, but it seems to have paid off in the short term. After 24 hours, 75% of Taco Bell restaurants had processed at least one mobile order. We’ll see if that continues in the longer term, and keep an eye out for any return to social media.
Epix launches on Vine
TV network Epix is celebrating its fifth birthday (happy birthday). Don’t hold out for any cake, though, the party plan is to launch on a new channel: Vine. The network has partnered with 10 influencers to create Vines around different films. Each makes sense on its own and they join together to create a larger story, which will be shared on YouTube, TV and, most excitingly, THIS MASHUP.
Samaritans Radar searches Twitter for suicide triggers
Samaritans has created an app to help Twitter users find out if anyone they know is posting potentially worrying tweets. The service, named Radar, automatically picks up certain phrases, including ‘depressed’ and ‘tired of being alone’. The charity plans to keep updating its algorithm as time goes on, with the hope of avoiding false positives. At the moment, it’s not the best at noticing when someone might be joking.
Brands get spooky on social for Halloween
Today, dressing up as a zombie and giving sweets to children would be seen as something of a faux pas. On Friday, though, everyone wanted a piece of the Halloween fun, and, as always, brands were no exception. Here are a few examples of social content – though we can’t promise that all of it quite hit the spot.
— Converse (@Converse) October 31, 2014
— Tesco (@Tesco) October 31, 2014
Even the clouds are in costume. Happy Halloween. pic.twitter.com/MEJrNGlJw0
— Delta (@Delta) October 31, 2014
— CENTURY 21 (@CENTURY21) October 31, 2014
Chevrolet shows how to deal with Twitter mocking
While trying to present a Chevrolet-sponsored baseball trophy, the company’s representative had something of an awkward moment. With lines like “It offers class-winning and -leading, um, you know, technology and stuff”, it was only a matter of time before he became the talk of Twitter. (He’s known as #ChevyGuy, if you must know.) That could have been pretty awkward for the automotive brand, but Chevy showed that it knows how social works. It embraced the awkward.
— Chevy Trucks (@ChevyTrucks) October 30, 2014
Pringles wants you to kick your own goals this FIFA World Cup
Just when you thought brands were done with kicking off World Cup-themed campaigns, Pringles has launched ‘pringoooals’ which will have their Facebook fans kicking goals of their own.
With the support of Sydney FC, Pringles has created an application for its Facebook community so that die-hard football enthusiasts and part-time fans alike can attempt to score their own ‘Pringoooals’.
Facebook launches Slingshot
Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in return.
Facebook tests auto play video for brand pages
You may have noticed auto play video ads in your Facebook News Feed, coming from brands such as Macy’s and Chevrolet. Facebook is now testing an expansion of the feature, such that videos posted to brand pages will ‘auto play’ in the same way. The videos would not be restricted to the same 15-second time limit as the current ads.
Twitter increases ROI for TV ads
A recent study has concluded that TV campaigns supported by Twitter are more effective than TV alone. The most significant figure was that Twitter-supported campaigns produce a 50% higher ROI than TV-only campaigns. The study also noted that when using Twitter, brand awareness was 6.9% higher and that households showed a 4% increase in sales compared with TV alone.
GIFs come to Twitter
Twitter now supports GIFs uploaded natively through a variety of devices, on Twitter.com, iPhone/iPad and Android. They won’t start automatically, but, as you can see below, all that’s required is a quick click of a button. Naturally, brands are getting involved already. Here are a few examples:
Is there something on our cheek? http://t.co/MqyQYAFckr
— Wendy’s (@Wendys) June 18, 2014
— Forever 21 (@Forever21) June 18, 2014
If anyone needs us, we’ll be admiring all the GIFs in our timeline. This is truly the GIF that keeps on giving. http://t.co/xnCpgIs6QD
— E! Online (@eonline) June 18, 2014
Yahoo to run Tumblr ads on related sites
Yahoo is going to start running Tumblr’s Sponsored Post ads on its affiliated sites, including Yahoo News and Yahoo Beauty. Brands already involved include Lexus, Tide, Lipton and the Hunger Games.
LinkedIn launches Job Search
LinkedIn has released a standalone app for iPhone and iPad, called ‘LinkedIn Job Search’. What it does should be clear from the title, but there is another feature that makes it distinctly different from LinkedIn: everything is completely private. It’s US-only for now, but more markets are in the offing. Product manager, Daniel Ayele, said of the launch:
It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.
Snapchat tests public sharing, adds new filters
Snapchat has announced a couple of changes in the last week. First of all, it’s testing a Group Sharing feature, dubbed ‘Our Story’. The feature will pull together all the snaps from a particular location, such as a concert, and share them publicly as one large, user-generated Story.
Secondly, the app has added custom filters for brands, in an attempt to entice more of them to use it. Here you can see Vice’s ‘Yes We Cannes’ template.
Yelp adds direct messaging feature
Yelp users can now contact businesses directly with questions and feedback. When they do so, the business will receive an email like the below. To respond, it simply needs to reply to the email. Yelp will also give an indication of how long it takes companies to respond, unless they choose to opt out.
The World Cup on social
The USA seems to have taken to the World Cup, even if USMNT is no way to refer to a football team. The soccer love is showing on social, with tweets from big names, including LeBron James, Jimmy Fallon and some bloke called Barack.
— Barack Obama (@BarackObama) June 16, 2014
The US team’s first game, a victory over Ghana, saw a high of 173,738 tweets. Delta Airlines wanted to get involved, but produced the World Cup’s first ‘Twitter fail’ by illustrating Ghana using a giraffe, an animal that isn’t native to the country. The brand ended up issuing an apology.
— theScore (@theScore) June 17, 2014
Other brands managed to avoid such problems when commenting on the USA vs. Portugal game yesterday. Portugal equalised in the dying seconds to leave the US needing a result against Germany – here are some of the tweets in response to the event.
— McDonald’s (@McDonalds) June 23, 2014
— Listerine Global (@ListerineGlobal) June 23, 2014
The US team is, at least, doing better than its English equivalent. This side of the pond, we’ve resorted to a meme about Phil Neville’s boring commentary. Anything’s better than thinking about how we’ve done.
— Jobsite UK (@JobsiteUK) June 16, 2014
MLS gives its players superpowers
The Major Soccer League is looking to use the World Cup to promote domestic American soccer, and is using its Vine account to do so. It has asked its followers to choose the superpowers of seven different players and created representative art.
San Francisco 49ers create digital rewards system
As ‘soccer’ spreads across the States, there’s still time for a little of the old ‘football’. The San Francisco 49ers have created a digital rewards system, where fans can collect ‘yards’ for completing activities such as liking the team on Facebook, following them on Twitter, or watching videos and reading certain articles. The points can then be redeemed for prizes.
Tide creates Game of Thrones infographic
SPOILER ALERT! If you haven’t finished Game of Thrones, it might be best to give this story a miss. Tide has created an infographic showing all of the deaths in the most recent season, receiving over 1,000 RTs and favourites.
— Tide (@tide) June 16, 2014
New emoji are coming
Big news for everyone who finds it too difficult to express their thoughts and feelings using words. There are 250 new emoji coming, which should keep conversations interesting for at least 250 seconds. Easily our favourite is the ‘middle finger’ image, which can come in very useful on a Monday.
Facebook releases new insights tool
Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s page/event or members of a ‘custom audience’. The tool is said to reach our Australian shores in coming months.
ZOOSH & Chur Burger have teamed up to celebrate National Burger Day
The beloved Surry Hills burger joint, Chur Burger, has recently joined forces with ZOOSH mayo and dressing brand to create specialty burgers & salads. If you visit the store on 28 May and use hashtags #ZOOSHfoods & #National BurgerDay then you’ll be rewarded with a savoury surprise!
Facebook Poke App, no longer a thing
The Snapchat competitor, Facebook Poke App has been officially pulled from the iOS app store. Despite Facebook’s efforts to rival Snapchat (or buy it for $3 billion cash!), the app never seemed to attract many users… outside of Zuckerberg family Christmas party.
Worry not pokeaholics, the original Facebook feature is still alive and well on the main platform. Creepers rejoice!
Instagram ads are doing well
Instagram adverts, available to 15 brands for the last six months, have been showing impressive results (according to data from the site itself). Taco Bell have seen a 29 percentage point gain in ad recall and promoted posts often saw 400% higher engagement on promoted posts than organic. During a month-long campaign, the fast food chain’s fan base jumped 45%. Hollister, too, saw success: an ad recall lift of 32 percentage points.
Twitter mute button, finally a thing!
Of course you love your mum, and following her on Twitter is generally fun… except when she’s live tweeting #SBSEurovision while you’re trying to catch up on industry news. Now you can simply mute the conversations you’d rather not be a part of. The user can’t tell if they’ve been muted and you can unmute at anytime. Score, thanks Twitter!
Language targeting on Twitter
Twitter has introduced targeting by language for Promoted Tweets and Promoted Accounts, in an attempt to serve more relevant adverts to its users. So far, it includes 20 different languages. Here’s how it works in Spanish:
Tumblr adds blog editor to mobile app
Tumblr has added a built-in blog editor to its mobile app, which allows users of iPhone, iPad or Android to customise the look and feel of their profile.
The Verge spoke to Tumblr CEO, David Karp, about the move. He discussed the importance of creativity and individuality across the web:
The draw to the internet for me was this idea that it was a space where you could really create an expression of yourself — an identity that you’re really, truly proud of.
It’s no surprise that brands have already started to embrace the changes. Notable examples include American Express, Lipton, Axe and L’Oreal.
LinkedIn adds language targeting features
LinkedIn has launched two new features, both aimed at helping companies reach people across different markets. The first, language preference targeting, lets a company specify which users will see an update, based on their chosen language. The second, personalised page feeds, is very similar: when a user clicks on a company’s page, they will see only the updates intended for them, once again identified by language settings.
Pinterest is still overwhelmingly female
A study into 50,000 random Pinterest users has concluded that 92% of pins are made by women, while 84% of those who were users four years ago are still active. The study also analysed the most popular categories for pins by female users, who made up 80% of the entire network’s user base. The top three were, in descending order: food & drink, DIY & crafts and home decor.
Sony launches World Cup social broadcast channel
Sony has created a ‘social media broadcast channel’, dubbed ‘One Stadium Live’, to bring together online conversation around the World Cup. The mobile-first platform finds posts on Twitter, Facebook and Google+, before grouping them together based on their relevance to one another.