Here are all of the posts tagged ‘tumblr’.

We Are Social: Tuesday Tune-up #77

by Dan Goodswen in News on 26 February 2013 at 12:34

Australia first for mobile payments
Mobile money is the next big battleground, with the industry set to generate $A271.9 billion by 2018, up from just $A13 billion in 2013.

With competing products from PayPal and Square already in market in other territories, MasterCard have announced a new digital payment system – MasterPass – set to launch first in Australia by the end of March before expanding to other markets.

MasterPass works with a wide variety of devices, including smartphones, and stores customers’ banking and personal information in the cloud. Shoppers will be able to use MasterPass on the web without having to key in their bank information and delivery address for each purchase, and by waving a smartphone equipped with Near Field Communications technology near a special reader.

So it looks like for the at times woeful eCommerce offering in Australia, there’s MasterPass. For everything else, there’s cash.

The internet’s importance in product purchase decisions
Consumers are more likely to purchase a new product after reading about it on the internet, according to Nielsen research into those with online access. The extent to which this is the case varies by product category; electronics are the highest, with 81% of those surveyed answering that the internet affects their purchasing decisions. Social media plays a large role in this, as 30% stated social channels would influence their decision and 27% took into account content posted on video-sharing channels.

The UK spends more time online than the rest of Europe
The amount of time spent online has increased by 5% throughout Europe to an average of 26.9 hours per person over the month. The UK had the highest overall figure of 37.3 hours, but the most growth was shown by Belgium, whose 22.4 hours showed an increase of 2 hours since this time last year.

Mobile and social leading shift to digital marketing
A shift is being shown from traditional to digital media, with mobile and social leading the way. At the same time as 1 in 3 marketers intend to decrease budgets in print media, 76% are looking to increase their social budgets.

Facebook integrates free calls to iOS app in US & Canada
Whilst users in North America have for some time been able to make free calls over the Internet through Facebook’s messenger app, the network has last week updated its main iOS app to integrate the service. The new app also boasts other changes, including more visible buttons for liking, commenting on or sharing content.

Bugs have been misrepresenting Facebook reach for months
Facebook admitted on Friday that bugs have been leading to erroneously low figures for page reach over the past few months. When updating their mobile apps in August and December, Facebook tried to increase speed by reducing the necessary amount of information sent when displaying news feed stories. However, one thing that was removed ended up being the marker used by Page Insights to measure reach, resulting in reach figures coming out lower than they should have. The bug has been fixed and figures should be back to normal from today. It remains to be seen if this explains the full extent of the decrease in reach we exposed in November.

Facebook update Offers product
Facebook have made a couple of important changes to their ‘Offers’ product. Previously, the only option for users was to click the ‘Get Offer’ button to instantly redeem it, which would in turn automatically generate a story on friends’ news feeds. The first change means that there are now two different options: it is possible either to ‘Shop Now’ or ‘Remind Me’, increasing the flexibility of Facebook offers. Beyond this, users can now choose whether or not to share the story with friends. Combined, these look set to increase the usability of ‘Offers’ and potentially increase the number of users taking advantage of the feature.

Facebook looking to match in-store purchases to advertising
Facebook are to partner with data companies such as Epsilon, Acxiom and Datalogix to match in-store loyalty card purchases with individual Facebook profiles through their email addresses or phone numbers. The move would, in theory, allow marketers to target Facebook ads to those that have purchased relevant products in the recent past.

Facebook events get cover photos
In place of the thumbnails they had before, cover photos are now available for Facebook events. Unlike pages and profiles, though, this is the only image they will be allowed; events will simply have the large banner at the top, but no profile picture.

Brands increasingly taking to Instagram
Some impressive figures have this week been released about Instagram: 59% of the world’s top brands are now taking advantage of its massive potential audience, which includes 90 million monthly active users, 40 million photos per day and 8,500 likes per second. The extent of brands’ adoption of the network is shown in the graph below:

Sports giant adidas (and We Are Social client) has been highlighted as one of the most successful brands on the network, having managed to double its follower numbers to almost 150,000 under 3 months, averaging over 5,000 comments across 49 quarterly updates.

Twitter launches new ads API
Twitter have officially launched their new ads API, which allows marketers to purchase adverts from within the dashboards they use to manage their social platforms. This will allow brands to run adverts on the network more easily and it will be interesting to see how this affects the number and nature of Twitter ads. One fear is that the number will rapidly increase, a concern that Twitter have quickly looked to waylay, arguing that the changes will simply affect ease for advertisers, not volume. One thing that will be affected, though, is the extent to which ads can be targeted; marketers will now be able to create their own custom audiences.

Twitter testing new way to generate leads
Twitter are testing a new addition to their ‘cards’ functionality; a way for brands to create leads. It will work as shown below in a tweet from Twitter themselves about their small business guide; when clicking on the link, a button appears below saying “get it now” . It will be interesting to see if the system, which is currently still being tested, is rolled out further.

Twitter to add language and importance information to API metadata
Twitter is set to introduce two new features to its existing API metadata. The first allows identification of the language a tweet was sent in, which will be important for translation and filtering. The second allows yet further filtering, this time by importance – or what Twitter considers ‘high value’ tweets. Of the two features, this is set to be the most exciting, especially for brands, who can use the tool to better assess their own performance on the network.

Burger King & Jeep’s Twitter accounts hacked, MTV fake their own hack
This week has been a big one for social media disasters, most notably after thehacking of Burger King and Jeep’s Twitter feeds, as well as MTV ‘fake hacking’ themselves. Obviously, hacks can have hugely negative consequences if left unresolved, but We Are Social’s own Jim Coleman has pointed out some of the positives; notably, they attract a lot of attention. Moreover, they need not be too damaging if dealt with promptly and humorously. Burger King at least did the latter of these fairly well. Although their response could perhaps have been speedier, the lighthearted response, when it did arrive, was amusing and appropriate.

The incidents have sparked debate about Twitter’s treatment of brands, with only one type of account for brands with thousands of followers and individuals with very few. In particular, there have been calls for increased security and the introduction of two-factor authentication. Pinterest valued at $2.5 billion after $200 million funding round As its latest round of funding brought in $200 million, Pinterest has attained a valuation of $2.5 billion. The image-sharing platform has claimed that the money will be invested in product development, international expansion and acquisitions, with CEO Ben Silbermann stating:

Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision.

Social media at the Oscars The Oscars last night were a hotbed for real-time marketing, following on from a similar showing at the Superbowl a few weeks ago. As stars walked down the red carpet, one actress was particularly popular on Twitter; for a time, #JessicaChastain was the second highest trending topic after #Oscars2013. Marketers took advantage of this, with Samsung, American Express, Royal Carribbean, Michaels Stores, Dell and Sprint amongst the many brands who purchased promoted tweets for the topics surrounding said actress. However, it is likely that, rather than being true examples of real-time purchasing, these tweets were purchased beforehand, based on forethought into the types of topics likely to trend. Oreo, heroes of RTM at the Superbowl, attempted a similar tactic again, this time posting four tweets related to relevant films, including one about the night’s fashion with a reference to zombie show ‘The Walking Dead’:

 

They also used the motion capabilities of twitpics, as can be seen in their James Bond tweet. Interestingly, none of these tweets received quite the same about of interaction as their Superbowl tweet, displaying how real-time marketing depends in large part on being truly reactive, as the blackout tweet was to a greater extent than last night’s.Another brand experimenting during the event was Smart Car, who posted a number of miniature takes on various award winners through Twitter’s Vine app, including the follow for ‘best actor’:

They have since made it clear that they had pre-recorded videos for every possible winner and have been posting the runners up throughout the day. Dulux’s real-time(ish) marketing at the Brit Awards With so much focus on real-time marketing at various big American events, UK brands are looking to get in on the act, too. A lot has been made of the below Dulux tweet, in relation to the Damien Hirst designed award statuette. However, whilst it may be an interesting way of producing topical content around paint, not normally known as the most exciting of products, the real-time element has been largely overblown. In fact, the nature of the statue had been known for months before the awards, meaning that this wasn’t really ‘real-time’ at all. A nice update, yes, but not in fact what has been described as an ‘Oreo moment’.

 

Ford give away 100 cars to bloggers and influencers
In a ‘social remix’ of their famous 2009 ‘Fiesta Movement’ campaign, Ford are giving away 100 of the vehicles to bloggers and online influencers, including celebrities, in exchange for their documenting the experience. The cars will be entirely free for six months, including petrol, parking and insurance in exchange for using content, which will be used by Ford across their social channels, as well as in traditional media, such as print and television.

YSL launch new ‘Radiance’ range with Facebook app
Yves Saint Laurent are celebrating the launch of their new ‘Radiance’ range with a Facebook app, which allows users to manipulate photos as if by using the new products. Users can upload a photo, which they can then alter by ‘glow’ and ‘vitality’, then share. Users can also download a voucher for a two-week free trial of any two products from the range.

Bulmers and We Are Social launch new flavours through social
Here at We Are Social, we’ve recently produced a campaign to launch two new flavours of Bulmers cider: Bold Black Cherry and Pressed Red Grape. The ‘try it first’ Facebook app will allow fans to enter for the chance to be one of the lucky few who get to try the flavour before everyone else. Key Twitter influencers have also been approached to be amongst the initial group.

tagged: , , , , , , , , , , , , , , , ,

How to think outside the (Face)book

by Dan Goodswen in News on 21 November 2012 at 14:30

Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below:

In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the world.

Social media was Rocky a couple of years ago. It allowed the smaller, creative brands to compete with the multi-nationals and their colossal traditional media budgets.

In Rocky II, an injured Rocky has to learn to fight left-handed in order to take on Apollo Creed in a rematch. He adapts to his limitations, evolves, confounding his opponent and ultimately beating him.

Social media was Rocky II about a year ago. Brands who had adapted and evolved quickly were able to gain traction by blindsiding competitors with huge gains in social, ultimately beating bigger, better funded brands in their industry.

Right now, social media is somewhere around the second act of Rocky III.

In that film, a complacent Rocky, a long-time world champion who has learned to rest on his laurels, is soundly battered in the ring by a younger, faster, stronger, tougher, meaner opponent – aptly named ‘Clubber’.

As more brands pour money into Facebook, as the bigger brands get better at social, as your radical approach turns into complacency, you’re now finding it harder and harder to cut through, to grow your followers, to achieve high engagement.

In all likelihood you’re being beaten, and it isn’t pretty. Something has to change.

Back to the film. Shell-shocked, Rocky completely rebuilds himself as a fighter. He starts from scratch, re-thinking his entire strategy, re-learning how to box in a way that will let him compete.

In the rematch, a leaner, fitter, faster Rocky lets his opponent hit him. And then he lets him hit him some more. He lets his opponent concentrate all his energy on hitting him hard for long enough that the bigger, stronger fighter tires himself out.

And then Rocky attacks. He hits Clubber hard when he least expects it, and beats him convincingly.

Let them concentrate on Facebook. Let them take it, they can have it. When they’re not looking, hit them from different angles, from different platforms. Hit them hard.

You need a Facebook page like you need a .com, but Facebook is not a social strategy.

There are over five million brands on Facebook, and counting. You can’t win at Facebook. But you can still win at social.

The 2012 Presidential Election is an excellent example. Barack Obama didn’t win by going after the big majority where he would have probably lost, he won by gaining huge percentages among minority groups – Mitt Romney largely ignored or insulted these groups, he didn’t think he needed them, and it probably cost him the election.

Many brands are doing this exact thing right now in social. Consolidating their foothold in Facebook, relying on the majority user base for engagement and return on investment.

Change your approach. Go after the small percentages, target niches.

Look at Tumblr, 80 million blogs worldwide, more than WordPress, and serving more than 20 billion page impressions per month, more than Wikipedia. Part blog platform, part social network, the potential for great content to go viral is huge.

Look at Pinterest, the fastest growing website in history. Look at Twitter. Look at Instagram.

Sure Facebook has over 11 million users in Australia, and Tumblr only has three million, but add that to the three million on Twitter, the half a million on Instagram and the half a million on Pinterest and those percentages start to add up.

You’re not going to win by trying the same old tactics, or by fighting competitors on their terms. You’re going to win by evolving, by changing tack, by trying something new.

Ultimately, you’re going to win by thinking outside Facebook.

There are exciting times ahead. Social media is only a few years old. New platforms are emerging all the time, each with unique opportunities and user bases, each allowing the savvy brand to refresh their strategy, to change, to adapt.

Each offering another chance to win.

If the coming year brings as many changes as the last, by the end of 2013 we’ll be in the middle of Rocky IV, training in the Russian wilderness trying to work out a way to beat an unstoppable opponent.

Forgive the analogy. My point is that as long as there are new platforms and new opportunities, there will always be a way for you to write your own underdog story with social media.

Whether you decide to get in the ring or not is up to you.

tagged: , , , , , , , , , , , ,

Tumblr names We Are Social as agency partner in Australia

by Dan Goodswen in News on 14 November 2012 at 18:00

We Are Social are excited to announce that we have been selected as an A-List partner on a new international program launched today by social platform, Tumblr.

The program has been designed to help brands work with the right partners to get the most out of the Tumblr platform, by equipping participating agencies with the right advice, resources, and tools to give their clients the ultimate Tumblr experience.

We Are Social will be involved in the A-List Partnership Program through all of our 8 offices in New York, London, Paris, Milan, Munich, Singapore, São Paulo, and here in Sydney – the only agency in Australia named as an A-List partner.

The program will give the agency access to support and training from Tumblr’s strategists and access to the platform’s API team and Firehose data so that the agency can ensure its clients are getting the most out of the opportunities offered by Tumblr

Tumblr hosts more than 80 million blogs and 34 billion posts, and each day users create more than 70 million new posts.

We Are Social Australia managing director Julian Ward said: “At We Are Social we’re continuously looking to operate at the forefront as the market continues to evolve, in terms of developing the most engaging and innovative social engineered strategies for our clients.

Tumblr is an incredible platform for brands; part blog-platform, part social network, the potential for great content to go viral is unparalleled. Tumblr is already part of our strategy for many of our clients, allowing them to communicate in a unique and creative way, and reach a different audience than they might be able to with Facebook.

With this partnership we’ll be able to offer our clients more in terms of knowledge and expertise about Tumblr, and crucially, with access to the Tumblr Firehose we will be able to offer insights and analytics to help track performance, craft better content and improve reach.

Ultimately, the partnership will help us improve the service we offer to our clients, allowing us to maintain our position as the world’s largest specialist social media agency.”

Rick Webb, marketing and revenue at Tumblr, said: “We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world,” said Rick Webb, Marketing and Revenue at Tumblr.

“We’re so excited to step up our service and to offer these great partners another level of the tumblr experience.”

tagged: , , , , ,

The Week According To The Internet #9

by Dan Goodswen in News on 31 August 2012 at 16:10

Like an insane Rebecca Black fan, we’re all about Friday.

To celebrate, here’s a list of things that are funnier, cuter and more disturbing than a teen pop sensation;

INTERVIEWED: Neil Armstrong before he died, obvs.

INTERACTIVE: Play bongos with Old Spice Guy’s pecs.

OBAMA’D: Reddit, when POTUS dropped in for an AMA.

LEGITIMATE: Stinging parody ad for rape as contraception.

TWEETED: Clint Eastwood’s chair rant gets obligatory parody.

HIPSTERS: These toddlers are way too cool.

EVACUATED: Little girl fleeing hurricane leaves rules for her soft-toys.

WARHOLED: Campbell’s finally selling designer soup cans.

CURIOUS: Mars rover snaps the red planet in HD.

FUSSY: Bentley the puppy does not agree with you filming him.

(Image via)

tagged: , , , , , , , , , , , , , , , ,

The Week According To The Internet #8

by Dan Goodswen in News on 17 August 2012 at 17:30

In a week where we lost the Olympics but gained Big Brother, perhaps you need some lulz more than ever.

Thankfully, this is the week according to the internet…

EXPLAINED: The Internet, by the year 1995.

HEARD: Somebody I Used To Know covers remixed by Gotye.

OFFICIAL: F-bomb now a word.

SEEN: Sexy insurance advert subtext spotted by Facebook.

COVERED: Baby got Back, as sung by the movies.

OFFERED: Entire Tuscan village up for grabs.

TALENTED: This goddamn adorable kitty.

WHAT: Is this Instagram map shit?

BACK: Arnold Schwarzenegger in The Last Stand.

RATED: This guy should review all the food. UPDATED: Now with autotune!

(Image above via. Yes it’s a real book)

tagged: , , , , , , , , , , , , , , , ,

The Week According To The Internet #7

by Dan Goodswen in News on 3 August 2012 at 13:30

Friday is upon us like a Gold-medal, a reward for making it through the working week.

So crank up the tunes, countdown the hours, and catch up on the week according to the internet;

STREAMED: Forget the Olympics. Watch these Corgi puppies 24/7.

BROADCAST: London 2012 volunteer with a megaphone is hilarious.

BIFFLES: Anzac the Kangaroo and Peggy the Wombat are pouch-buds fo’ life.

REPLACED: All the babies in your newsfeed. With bacon.

CASHED: Brad Pitt’s Killing Them Softly has an awesome soundtrack.

EFRONED: Nicole Kidman gets sweaty with Zach in The Paperboy trailer.

SKYPED: Paranormal Activity 4 will have you signing off video chat. Forever.

PLAYED: This Breaking Bad game lets you have fun in the kitchen. With crystal meth.

QUOTED: Gore Vidal was funnier than you. RIP.

FOUND: A home for puppies Winston and Bruce… with your help!

(Image above via Reddit - Do something nice for someone this weekend!)

tagged: , , , , , , , , , , , , , , ,

The Week According To The Internet #6

by Dan Goodswen in News on 27 July 2012 at 12:00

It’s Friday, and we’re only 16 hours away from the opening ceremony of the 2012 Olympic Games in London.

With that in mind, here’s your mostly Olympic-flavoured look at links we loved during the past week;

SCHEDULED: The entire Olympic games in one simple chart

BANNED: Racist tweeting triple-jumper kicked off the Greek Olympic team.

DRUNK: You, probably, thanks to this Olympics drinking game.

JUNK: Olympians eat trash because it’s their job.

MUSED: Best. Olympic Preview. Ever.

BURNED: Mitt Romney by London Mayor Boris Johnson.

RAINBOWED: This waterfall in Yosemite National Park

SAD: Ex-celebrities on Twitter

EATEN: This edible coffee cup made from cookies.

WANTED: Pair of white lion babies. In our office. ASAP.

(Image above via)

tagged: , , , , , , , , , , , , , , ,

We Are Social: Tuesday Tune-Up #49

by Dan Goodswen in News on 24 July 2012 at 11:28

Seven News faces angry backlash after deleting grieving mum’s post
Seven News has apologised after it deleted a post on Facebook from a mother angry at the network’s coverage of her daughter’s death. Seven claims it deleted the comment from Linda Goldspink-Lord “in error”.

Before it was deleted the post had received more than 32,000 likes, and 2000 comments.

The post, screen-grabbed below (courtesy of Mumbrella), accused the network of intrusive reporting of her 13-year-old daughter Molly Lord’s accidental death on July 11.

The page has been flooded with angry comments, and Seven has since posted the screen grab along with an apology. The station also made the unusual claim that it has the means of reinstating the comments which were left over the weekend.

We’re not sure how they hope to accomplish that, but it goes to show again that dialogue is the answer, not the delete button.

Study from Facebook shows ASOS’ success with Ads and Friends of Fans
What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity toward the brand.

Other juicy details in the paper include how much more likely a brand’s Facebook fans are to visit the brand’s website and how persuasive Facebook Ads are to Friends of Fans.

The value of a Facebook fan
If the ASOS study above revealed that a brand’s Facebook fans have higher value, just how much is that value? Here at We Are Social we tried to answer that question, along with TNS, as Bulmers wanted to understand the value of investing in social.

We calculated that each Bulmers Facebook fan was worth £3.82 more per week, or £198.64 per year, than the average cider drinker. Cheers to that.

Auto-publishing blog posts garners more exposure
New research from HubSpot says that companies that automatically publish their blog posts to social media sites get 50% more hits than companies that don’t.

And what’s more, scheduling blog posts for the ideal times when fans are checking their social media feeds got three times more clicks. Let me guess, you found this blog post by reading Twitter at work just after you arrived?

More Google+1s mean higher rank in search results
Much to the annoyance of those who aren’t Google+ fans, the search giant has thrown its weight into the social search arena and, perhaps unsurprisingly, having more +1s for a page is more likely to boost its rank in search results.

Having 23 or more +1s for a URL puts you in the top 35% of search results, and 63 or more puts you in the top 20% of results. Compare that with Facebook ‘Likes’, and you need 35 Likes to be in the top 35% of results, but nearly 160 Likes to be in the top 20%.

Facebook adds more third-party app actions within Facebook
You just saw a friend’s Foursquare check-in at an amazing restaurant posted to Facebook and want to save that location for later. Now you don’t even have to leave the Facebook app to add the location to your Foursquare to-do list. Facebook has included a handy button at the bottom of the post, very catchily called an ‘action link’.

Click it and voila, it’s added and you’re still in the mobile app. These action links have so far been seen for Foursquare and Spotify and have lots of viral potential for other brands.

Less than 10 percent of Facebook’s traffic comes from outside the site
Facebook is a very interconnected site without much traffic coming from beyond Facebook’s walls, according to research from PageLever.

From March 2011 to February 2012, just 7.5% of traffic to Facebook pages came from external sources.

Facebook tests Sponsored Search Results
Will Facebook finally become a heavyweight in the search category? TechCrunch spotted sponsored search results on Facebook, which look identical to the normal results, save for a tiny “sponsored” at the bottom of the result, similar to Sponsored Stories.

These ads don’t target keywords, but instead specific pages, places or apps. No word yet on whether this will roll out to all users.

Are Promoted Tweets or Sponsored Facebook Stories more effective?
A corrected study from TBG Digital says Promoted Tweets get 1-3% clickthrough rates on desktop and even higher than that on mobile, which beats Facebook’s Sponsored Stories, currently sitting at about 1%.

The study originally compared Facebook’s ad suite to Twitter’s Promoted Accounts, which had much lower engagement scores because they didn’t appear directly in a user’s feed, but has since been updated to make a more apples-to-apples comparison with Promoted Tweets instead.

Twitter offers new geographically targeted Promoted Tweets
Here’s one that brands have been waiting a long time for: Promoted Tweets can now be shown just to followers in specific locations.

This makes it even easier for brands to dole out content that’s relevant to a subset of their users without creating noise for the rest.

A Google experiment sends pages from search to Google+ without +1
Google has confirmed that it’s testing out a new share feature without Google+’s familiar +1. Instead, a share button appears, and when a user clicks it, a box to add a comment pops up.

This has not rolled out for all users, but does it show an early demise of the +1 idea?


Foursquare gets local and business-savvy
Is an author coming to your bookstore for a reading? Have a new dish that you’d like to test out on your biggest fans?

Foursquare has just launched local updates so that businesses can use the platform to send updates to people that have liked their venue in the app or who check in often.

ShareThis launch new social reader tool
ShareThis have announced a new tool for publishers that will allow them to turn their sites into social readers without having to build custom apps.

This means sites without big budgets can use Facebook’s Open Graph features so their users share the stories they’re reading with their friends on Facebook, just by reading them.

Twitter gets into Olympic training
Twitter has launched its Olympics hub in partnership with NBC Universal, marking a landmark moment that sees Twitter serve as an official narrator for a live event.

Alongside this, it appears NBC will also provide on-air promotion and links to athlete interviews and video clips. This sounds like it will look similar to the NASCAR hashtag page that Twitter launched a few weeks ago.

It would seem that Twitter is hoping that this trial will lead to wider adoption and maybe even woo potential investors with an eye towards a public offering.

British cynicism to be displayed on the London Eye?
British tweeters will be posting their sentiments on to the London Eye during the Olympics and Paralympics. The mood of the tweets will dictate what colour the London Eye displays each evening.

Reports suggest that up to 60,000 daily tweets have been posted since the commencing of the Olympic torch relay, and this is predicted to increase to more than 100,000 every day of the Games. Fingers crossed we see a yellow wheel for the next two weeks!

The IOC gets social
The IOC and Foursquare are offering a new badge that gives users a chance to win tickets to the Olympics by following the Olympics page and checking in to the “to-be-announced off-site venues” around London.

Wonder where this Olympics trail will lead tourists…

Nike to get real-time with promoted tweets
While the Team USA men’s basketball ‘dream-team’ is running up and down the court, Nike’s Jordan brand will be tweeting real-time comments through Promoted Tweets during all of the team’s games.

These Twitter ads will also contain pre-planned brand content and links. The brand hopes that by tapping into the real-time nature of Twitter, non-followers caught up in Olympic fever will retweet and share its promoted tweets, and the buzz around the Jordan brand’s #riseabove campaign will be amplified.

BMW celebrates 10 million Likes with infographic generator
To celebrate 10 million Facebook likes, BMW have launched a new app infographic-creation app that revolves around users’ Facebook data. The data is then tied in with BMW products, such as telling you how many of your friends you could fit into a typical BMW 3 series.

The campaign target appears to be about acquiring even more likes, and it uses an enticing ‘BMW experience’ prize as an aid. The competition is based on your “social score”, which can be increased by inviting in as many friends as you possibly can to ‘Like’ all sorts of different pages that BMW owns.

Waterstones gets a new voice
Waterstones’ Oxford Circus store is getting rave reviews for providing amusing, geek-filled tweets in the voice of a new character that stands in stark contrast to the official feed.

The success of @WstonesOxfordSt is in no small part down to an amusing series of short stories that have been stitched together on Storify.

Got a favourite social story this week? Leave a comment!

tagged: , , , , , , , , , ,

« Older Entries