Here are all of the posts tagged ‘tumblr’.
Over half of digital display ads are never seen
According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).
Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.
Sydney hosts another soggy Tropfest
Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.
Adjustable photo filters on Twitter
Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.
Tumblr adds buttons from external sites
Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.
Geofilters available to all Snapchatters
Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.
G+ adds pinned posts
You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.
Line Pay goes global
Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.
Toyota wants us to #BuckleUpForLife
Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.
Build a Honda on Twitter
Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.
Heineken will make your party better
Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.
Stella buys Instagram ads
Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.
Celebrate advent on Instagram
Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.
Ted Baker wants to help Santa take an Elfie
Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.
Brands on Black Friday
Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.
Brands tweet about Peter Pan Live
NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.
I wonder if they called it ‘neverland’ after someone ordered delivery pizza and it never came #PeterPanLive
— DiGiorno Pizza (@DiGiornoPizza) December 5, 2014
— Ritz crackers (@Ritzcrackers) December 5, 2014
— Sutter Home Wines (@SutterHome) December 5, 2014
Skeletor takes over Honda Twitter
Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.
— Honda (@Honda) December 1, 2014
— Honda (@Honda) December 1, 2014
Home-grown social media startup Spring.me to launch on Australian Securities Exchange
With the hope of encouraging social media users to expand their circle of friends and begin interacting with other like minded folks, Australian social media startup Spring.me is entering the final stage of it’s capital raising campaign by launching on the ASX. The collection of sites and apps, aimed at “online-all-the-time” social media users, aims to encourage users to expand their circle of friends through the sharing of questions and answers. Spring.me already boasts 5 million regular users since its launch in September last year, so it’ll be interesting to see how the social media startup fares in the coming year.
Facebook now available through Tor
Security conscious Facebook users can now sleep easier at night with the announcement that the site is now available to access through Tor, software that allows for supposedly safe and anonymous web browsing. Previously, users accessing the social networking site through Tor encountered a range of issues, including being locked out of their accounts, because of the way it routes connections across the world.
A mixed financial week for Facebook
Imagine you’re a Facebook investor, and you hear that you’re about to be taken on a roller coaster. Great news, right? WRONG. This roller coaster means share price fluctuation throughout the week. First of all, the network announced impressive Q3 figures and share price hit an $81.16 high. MAUs have risen to 1.35 billion from 1.317 billion in Q2, while mobile MAUs have jumped from 1.07bn to 1.124bn in the same period.
Total revenue increased by over 50% for the sixth consecutive quarter, rising by 59% to $3.2bn.
Meanwhile, also for the sixth consecutive quarter, ad revenue increased by over 60%; this time, Facebook posted figures of $2.96bn, a 64% increase from Q2. Mobile accounted for 62% of ad revenue.
Investors saw the figures and everybody was happy. Hooray! Sadly, Facebook then announced that costs have risen dramatically in 2014, and revenue is expected to slow in Q4. Share prices dropped as a result, slumping by almost 10% before settling around the $73 mark. All in all, we’ll give the week a score of 6/10.
The first video ads hit Instagram
Who’s in the house? Instagram video ads are in the house! Well, on the network. Anyway, Instagram has launched its premium, 15-second autoplay spots with a selection of partners, including Banana Republic, Disney, CW Flash and Call of Duty.
Twitter’s revenue increases, even as user growth slows
If you liked the story about Facebook’s share prices, you’ll LOVE this. Twitter’s had a mixed week, too: its revenue continues to show strong growth, despite disappointing user figures. Q3 total revenue increased 114% year-on-year to $361m, of which ad revenue accounted for $320m (85% from mobile). In the same time, though, the platform added just 13 million monthly active users, compared with 16 million in Q2.
Investors weren’t impressed and the share price dropped by 10%, making Twitter’s week slightly worse than Facebook’s. 5/10.
Tumblr to roll out autoplay videos
It’s been a big old week for fans of autoplay video adverts. Hot on Instagram’s heels, Tumblr has announced that it will launch a similar service, starting tomorrow. It’s limited to a set of partners at the moment (isn’t it always?) but will be open to everyone by mid-November. So far, the lucky punters include Lexus, Universal Pictures, JC Penney and Hulu.
LinkedIn posts strong Q3 figures
We hope you’re enjoying these Q3 reports. LinkedIn is up next, and it’s been a good three months. Total revenue is at $568m, of which ad revenue accounts for $109m – a 45% year-on-year increase. Sponsored updates have been the biggest success story – they make up 31% of ad revenue, and have been described by CEO Jeff Weiner as the “fastest growing business in LinkedIn’s history”. We’re giving LinkedIn an 8/10, making it the proud recipient of the prestigious ‘We Are Social Q3 figures of the week award’.
Disqus to begin advertising
Disqus, which operates the comment sections on 3m websites, has started targeting adverts within its service. It’s mining data about what people post and where to target the ads, which will look like normal comments apart from the word ‘sponsored’.
Taco Bell is @totallynothere
Social media’s no stranger to the odd meltdown. Taco Bell went someway down that path last week, deleting all previous social content to create a ‘blackout’ and promote its new app.
— Taco Bell (@totallynothere) October 28, 2014
A risky strategy, but it seems to have paid off in the short term. After 24 hours, 75% of Taco Bell restaurants had processed at least one mobile order. We’ll see if that continues in the longer term, and keep an eye out for any return to social media.
Epix launches on Vine
TV network Epix is celebrating its fifth birthday (happy birthday). Don’t hold out for any cake, though, the party plan is to launch on a new channel: Vine. The network has partnered with 10 influencers to create Vines around different films. Each makes sense on its own and they join together to create a larger story, which will be shared on YouTube, TV and, most excitingly, THIS MASHUP.
Samaritans Radar searches Twitter for suicide triggers
Samaritans has created an app to help Twitter users find out if anyone they know is posting potentially worrying tweets. The service, named Radar, automatically picks up certain phrases, including ‘depressed’ and ‘tired of being alone’. The charity plans to keep updating its algorithm as time goes on, with the hope of avoiding false positives. At the moment, it’s not the best at noticing when someone might be joking.
Brands get spooky on social for Halloween
Today, dressing up as a zombie and giving sweets to children would be seen as something of a faux pas. On Friday, though, everyone wanted a piece of the Halloween fun, and, as always, brands were no exception. Here are a few examples of social content – though we can’t promise that all of it quite hit the spot.
— Converse (@Converse) October 31, 2014
— Tesco (@Tesco) October 31, 2014
Even the clouds are in costume. Happy Halloween. pic.twitter.com/MEJrNGlJw0
— Delta (@Delta) October 31, 2014
— CENTURY 21 (@CENTURY21) October 31, 2014
Chevrolet shows how to deal with Twitter mocking
While trying to present a Chevrolet-sponsored baseball trophy, the company’s representative had something of an awkward moment. With lines like “It offers class-winning and -leading, um, you know, technology and stuff”, it was only a matter of time before he became the talk of Twitter. (He’s known as #ChevyGuy, if you must know.) That could have been pretty awkward for the automotive brand, but Chevy showed that it knows how social works. It embraced the awkward.
— Chevy Trucks (@ChevyTrucks) October 30, 2014
Pringles wants you to kick your own goals this FIFA World Cup
Just when you thought brands were done with kicking off World Cup-themed campaigns, Pringles has launched ‘pringoooals’ which will have their Facebook fans kicking goals of their own.
With the support of Sydney FC, Pringles has created an application for its Facebook community so that die-hard football enthusiasts and part-time fans alike can attempt to score their own ‘Pringoooals’.
Facebook launches Slingshot
Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in return.
Facebook tests auto play video for brand pages
You may have noticed auto play video ads in your Facebook News Feed, coming from brands such as Macy’s and Chevrolet. Facebook is now testing an expansion of the feature, such that videos posted to brand pages will ‘auto play’ in the same way. The videos would not be restricted to the same 15-second time limit as the current ads.
Twitter increases ROI for TV ads
A recent study has concluded that TV campaigns supported by Twitter are more effective than TV alone. The most significant figure was that Twitter-supported campaigns produce a 50% higher ROI than TV-only campaigns. The study also noted that when using Twitter, brand awareness was 6.9% higher and that households showed a 4% increase in sales compared with TV alone.
GIFs come to Twitter
Twitter now supports GIFs uploaded natively through a variety of devices, on Twitter.com, iPhone/iPad and Android. They won’t start automatically, but, as you can see below, all that’s required is a quick click of a button. Naturally, brands are getting involved already. Here are a few examples:
Is there something on our cheek? http://t.co/MqyQYAFckr
— Wendy’s (@Wendys) June 18, 2014
— Forever 21 (@Forever21) June 18, 2014
If anyone needs us, we’ll be admiring all the GIFs in our timeline. This is truly the GIF that keeps on giving. http://t.co/xnCpgIs6QD
— E! Online (@eonline) June 18, 2014
Yahoo to run Tumblr ads on related sites
Yahoo is going to start running Tumblr’s Sponsored Post ads on its affiliated sites, including Yahoo News and Yahoo Beauty. Brands already involved include Lexus, Tide, Lipton and the Hunger Games.
LinkedIn launches Job Search
LinkedIn has released a standalone app for iPhone and iPad, called ‘LinkedIn Job Search’. What it does should be clear from the title, but there is another feature that makes it distinctly different from LinkedIn: everything is completely private. It’s US-only for now, but more markets are in the offing. Product manager, Daniel Ayele, said of the launch:
It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.
Snapchat tests public sharing, adds new filters
Snapchat has announced a couple of changes in the last week. First of all, it’s testing a Group Sharing feature, dubbed ‘Our Story’. The feature will pull together all the snaps from a particular location, such as a concert, and share them publicly as one large, user-generated Story.
Secondly, the app has added custom filters for brands, in an attempt to entice more of them to use it. Here you can see Vice’s ‘Yes We Cannes’ template.
Yelp adds direct messaging feature
Yelp users can now contact businesses directly with questions and feedback. When they do so, the business will receive an email like the below. To respond, it simply needs to reply to the email. Yelp will also give an indication of how long it takes companies to respond, unless they choose to opt out.
The World Cup on social
The USA seems to have taken to the World Cup, even if USMNT is no way to refer to a football team. The soccer love is showing on social, with tweets from big names, including LeBron James, Jimmy Fallon and some bloke called Barack.
— Barack Obama (@BarackObama) June 16, 2014
The US team’s first game, a victory over Ghana, saw a high of 173,738 tweets. Delta Airlines wanted to get involved, but produced the World Cup’s first ‘Twitter fail’ by illustrating Ghana using a giraffe, an animal that isn’t native to the country. The brand ended up issuing an apology.
— theScore (@theScore) June 17, 2014
Other brands managed to avoid such problems when commenting on the USA vs. Portugal game yesterday. Portugal equalised in the dying seconds to leave the US needing a result against Germany – here are some of the tweets in response to the event.
— McDonald’s (@McDonalds) June 23, 2014
— Listerine Global (@ListerineGlobal) June 23, 2014
The US team is, at least, doing better than its English equivalent. This side of the pond, we’ve resorted to a meme about Phil Neville’s boring commentary. Anything’s better than thinking about how we’ve done.
— Jobsite UK (@JobsiteUK) June 16, 2014
MLS gives its players superpowers
The Major Soccer League is looking to use the World Cup to promote domestic American soccer, and is using its Vine account to do so. It has asked its followers to choose the superpowers of seven different players and created representative art.
San Francisco 49ers create digital rewards system
As ‘soccer’ spreads across the States, there’s still time for a little of the old ‘football’. The San Francisco 49ers have created a digital rewards system, where fans can collect ‘yards’ for completing activities such as liking the team on Facebook, following them on Twitter, or watching videos and reading certain articles. The points can then be redeemed for prizes.
Tide creates Game of Thrones infographic
SPOILER ALERT! If you haven’t finished Game of Thrones, it might be best to give this story a miss. Tide has created an infographic showing all of the deaths in the most recent season, receiving over 1,000 RTs and favourites.
— Tide (@tide) June 16, 2014
New emoji are coming
Big news for everyone who finds it too difficult to express their thoughts and feelings using words. There are 250 new emoji coming, which should keep conversations interesting for at least 250 seconds. Easily our favourite is the ‘middle finger’ image, which can come in very useful on a Monday.
Facebook releases new insights tool
Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s page/event or members of a ‘custom audience’. The tool is said to reach our Australian shores in coming months.
ZOOSH & Chur Burger have teamed up to celebrate National Burger Day
The beloved Surry Hills burger joint, Chur Burger, has recently joined forces with ZOOSH mayo and dressing brand to create specialty burgers & salads. If you visit the store on 28 May and use hashtags #ZOOSHfoods & #National BurgerDay then you’ll be rewarded with a savoury surprise!
Facebook Poke App, no longer a thing
The Snapchat competitor, Facebook Poke App has been officially pulled from the iOS app store. Despite Facebook’s efforts to rival Snapchat (or buy it for $3 billion cash!), the app never seemed to attract many users… outside of Zuckerberg family Christmas party.
Worry not pokeaholics, the original Facebook feature is still alive and well on the main platform. Creepers rejoice!
Instagram ads are doing well
Instagram adverts, available to 15 brands for the last six months, have been showing impressive results (according to data from the site itself). Taco Bell have seen a 29 percentage point gain in ad recall and promoted posts often saw 400% higher engagement on promoted posts than organic. During a month-long campaign, the fast food chain’s fan base jumped 45%. Hollister, too, saw success: an ad recall lift of 32 percentage points.
Twitter mute button, finally a thing!
Of course you love your mum, and following her on Twitter is generally fun… except when she’s live tweeting #SBSEurovision while you’re trying to catch up on industry news. Now you can simply mute the conversations you’d rather not be a part of. The user can’t tell if they’ve been muted and you can unmute at anytime. Score, thanks Twitter!
Language targeting on Twitter
Twitter has introduced targeting by language for Promoted Tweets and Promoted Accounts, in an attempt to serve more relevant adverts to its users. So far, it includes 20 different languages. Here’s how it works in Spanish:
Tumblr adds blog editor to mobile app
Tumblr has added a built-in blog editor to its mobile app, which allows users of iPhone, iPad or Android to customise the look and feel of their profile.
The Verge spoke to Tumblr CEO, David Karp, about the move. He discussed the importance of creativity and individuality across the web:
The draw to the internet for me was this idea that it was a space where you could really create an expression of yourself — an identity that you’re really, truly proud of.
It’s no surprise that brands have already started to embrace the changes. Notable examples include American Express, Lipton, Axe and L’Oreal.
LinkedIn adds language targeting features
LinkedIn has launched two new features, both aimed at helping companies reach people across different markets. The first, language preference targeting, lets a company specify which users will see an update, based on their chosen language. The second, personalised page feeds, is very similar: when a user clicks on a company’s page, they will see only the updates intended for them, once again identified by language settings.
Pinterest is still overwhelmingly female
A study into 50,000 random Pinterest users has concluded that 92% of pins are made by women, while 84% of those who were users four years ago are still active. The study also analysed the most popular categories for pins by female users, who made up 80% of the entire network’s user base. The top three were, in descending order: food & drink, DIY & crafts and home decor.
Sony launches World Cup social broadcast channel
Sony has created a ‘social media broadcast channel’, dubbed ‘One Stadium Live’, to bring together online conversation around the World Cup. The mobile-first platform finds posts on Twitter, Facebook and Google+, before grouping them together based on their relevance to one another.
Ahead of the curve or setting the trend?
I wanted to start this week’s Tuesday Tuneup with a quick thought piece. The Social Media market place has seen some massive changes over the last year: new platforms, takeovers, rejections, new features, dropped features and more. The screen real estate is now the field of battle for some of the largest and most friendly companies in the world, and the war is taking place across every device we own.
As a mobile developer in this sphere it is always interesting for me to look behind the scenes, see the data behind these changes and look at the trends.
What’s even more interesting is looking at where Australia stands against the world. Wait… don’t panic! I promise to keep this as stat free as possible!
Let’s take a quick peek at the current world usage stats for Social Media:
Almost straight away you can see that there are big differences across all the different devices we use. For one, the desktop has a huge amount of Tumblr usage compared to the world average. Another obvious difference is that Australians are heavily dependent on Facebook on their Tablets as opposed to Pinterest.
Before we make assumptions, let’s have a look at the last 12 months in social media trends:
There has been a sharp increase of Tumblr usage on Desktop, Facebook is increasing on Mobile and Tablet and Pinterest is decreasing on the tablet.
But by all appearances, the usage stats show that Australia seems to be at the forefront of these trends or, perhaps, we are simply reacting faster. The question is why? Are we ahead of the curve, trend-setters or social media activists? I’ll leave the answer of that question up to you.
US smartphone use to reach 65% in 2014
The number of US smartphone users is growing and, according to eMarketer research, will reach 163.9 million in 2014. That amounts to 65% of all US mobile phone users, or 51.4% of the overall population. It is predicted that the number in the US is set to grow even further to 182.6 million in 2015 and reach 220 million by 2018.
Facebook dominating social on mobile
The average US smartphone user spends 2 hours and 42 minutes per day on their mobile device. Of that time, 28% is taken up by social apps, up from 24% in the previous year. Facebook and Instagram (which Facebook owns) accounted for most of that – 17% of all smartphone hours went to one of the two social networks.
Social and email are equal for conversation volume
The latest IPA TouchPoints5 data has been released, concluding that we now have as many conversations through social media as via email; 12% of all daily conversations occur through each medium. The research also found that 49% of all adults use mobile phones for activities other than texting or talking, doing so on average for 1 hour 30 minutes per day. Unsurprisingly, younger users were more mobile: 78% of 18-24s use their phone for activities other than texting/talking; they do so for an average of 1 hour 52 minutes a day.
YouTube drives the best quality web traffic
YouTube, Google+ and LinkedIn drive the richest traffic on the web, with Reddit and Stumbleupon at the other end of the spectrum. YouTube, in first place, produced an average of 227.82 seconds spent on the site, 2.99 pages per visit and a relatively low bounce rate of 43.19%.
Twitter looks to expand TV links through acquisitions
Twitter has made two acquisitions that should help expand its relationship with television in Europe: France’s Mesagraph and the UK’s SecondSync. The former works with the likes of Canal+, France Télévisions, M6 and TF1, some of France’s biggest TV channels, while the latter has used its social analytics tools to show the value of Twitter for clients in broadcasting and advertising.
Vine adds private messaging capability
Vine has introduced private messaging, allowing users to share videos and text with one another, away from the view of the public eye.
Only 24 hours after the announcement Cofounder Collin Kroll stepped down, following Dom Hoffman who stepped down in January.
I’m so proud of Vine – the team + the product. I’ll no longer be working there day-to-day as of today but will remain involved as an advisor
— colin kroll (@ckb) April 4, 2014
The cost of Instagram ads Instagram ads are being touted at a premium price tag, according to an article in AdAge last week. Discussions with several ad execs found that a month’s worth of advertising on the network could cost anywhere between $350k and $1m.
Time to look again at Google+ There have been a couple of pieces in the last week that suggest marketers should look again at Google+. First of all, a Forrester blog post revealed that, in a survey of 60,000 US adults, 22% claimed to use G+ at least once per month, the same percentage as Twitter. Also, in terms of engagement per follower, Google+ far outdoes Twitter, and is closer to Facebook, as you can see here:
We Are Social’s Cristina Forlani also argued in favour of the network. She pointed out its value as an analytics tool and looked to rebut unhelpful comparisons with Facebook. She also mentioned the huge SEO benefits of a platform linked to the world’s most popular search engine.
YouTube pushing stars with TV adverts YouTube is planning a TV ad campaign to promote some of its biggest stars, after agencies requested a further push to merit their clients’ ad spend. The adverts will feature three YouTube celebrities with over one million subscribers each: make-up artist Michelle Phan, beauty/fashion vlogger Bethany Mota and baker Rosanna Pansino. The below ads will be seen on New York Subway trains.
Line surpasses 400 million users Line, the Japanese messaging app, has surpassed 400 million users, meaning that it’s added 100 million in roughly five months, as shown in the graph below. Not only that, but these new users seem to really be taking to the service; on 21st March, over 10bn messages were sent in a single day.
WhatsApp processes 64bn messages in one day If you thought Line’s 10bn messages were impressive, WhatsApp can do even better, processing 64bn messages in one day. The figure accounts for 20bn messages sent and 44bn received; the disparity in the figures occurring as a result of group messaging.
new daily record: 20B messages sent (inbound) and 44B messages received (outbound) by our users = 64B messages handled in just 24 hours. — WhatsApp Inc. (@WhatsApp) April 2, 2014
Skype growing among millennials Skype now has 300 million users and is experiencing strong growth among younger demographics, according to the company’s advertising General Manager Lovina McMurchy, who claimed that the platform now reaches 24% of 18-24 year olds worldwide. She said:
While other companies have seen interactions with younger users decline, Skype has seen positive growth numbers in recent years.
Imgur receives $40m in funding Tech venture capital firm, Andreessen Horowitz, has invested $40m in Imgur. The image sharing platform has traditionally rejected all outside funding while waiting for the ‘right fit’, as CEO and founder Alan Schaaf discussed.
We got along right off the bat. We were actually bouncing off interesting ideas in where to take the product. They actually made sense, which was out of left field.
adidas promotes World Cup with brazuca adidas is promoting its World Cup sponsorship by creating online content from the point of view of the official competition ball, named brazuca. The product has its own blog and Twitter pages, while a set of video clips will look to produce a ‘ball’s eye view’ of the competition and involve some of football’s biggest names, including Xavi, Manuel Neuer and Dani Alves.
adidas offers free cleats to one US football team Another adidas promotion in the last week will offer free American football cleats to one US high school team. The sportswear brand hopes that the teams will naturally spread the word about the competition by asking friends to vote, as it’s only other high school footballers who can do so. To ensure that this remains the case, the brand is using Chirpify, which will automatically respond to anybody using the hashtags #adizero and #vote, asking them to provide information that can prove their identity.
Zappos offers style advice through Instagram Zappos, an online fashion retailer, is offering free style advice through Instagram. When someone posts a selfie with the hashtag #NextOOTD, a ‘professional image specialist’ will analyse their posting history and suggest a Zappos product that might suit.
Marc by Marc Jacobs seeks ad stars in social Marc by Marc Jacobs is searching for the star of its latest advert on Twitter and Instagram. You can enter simply by posting a picture alongside the hashtag #CastMeMarc, as in the below examples.
The ‘Breakfast Wars’ go viral If you’ve been reading the last few tuneups, you’ll remember that Taco Bell has been promoting its breakfast menu pretty fervently. The latest addition to the campaign is a set of ads that poke fun at McDonald’s, in which real life Ronald McDonalds give rave reviews of the Taco Bell product. The main video has received over two million views on YouTube.
McDonald’s were quick to respond, though. The below Facebook post, at time of writing, has received over 8,000 likes and almost 2,000 shares.
KFC uses social celebrity endorsement in China Fast food chain KFC is struggling in China, with sales falling 13% from 2012 to 2013. To address this, the brand has recruited five major celebrities, each of whom will represent a new menu offering in social and compete with one another for likes. Celebrity endorsement has long since been a staple of Chinese marketing – it will be interesting to see how this social version works out.
Presidential selfie was a publicity stunt by Samsung A recent selfie with Barack Obama, posted by David Ortiz of the Boston Red Sox, was a planned publicity stunt by Samsung. The brand equipped its brand ambassador, known as Big Papi, with a Samsung phone, hoping that the opportunity might present itself, as it did.
— David Ortiz (@davidortiz) April 1, 2014
However, the White House was unhappy with the above tweet, stating that it objected to the president’s image being used for commercial gain. Ortiz has since denied that he was paid for the photograph.
Cole Haan gets in trouble with the FTC
Footwear brand Cole Haan, has got itself in trouble with the FTC after a Pinterest competition that asked users to post pictures of their favourite shoes with the hashtag #WanderingSole. According to the FTC, the competition hashtag was not sufficient disclosure, though it’s worth noting that the brand received a letter and not an enforcement action.