Here are all of the posts tagged ‘twitter’.

Tuesday Tune-Up #170

by Amaury Tréguer in News

#Sydneysiege & #illridewithyou counted 1.1 million mentions globally

Yesterday was definitely a dark day for Australians and Sydneysiders. An armed gunman entered the Lindt Chocolat Café in Martin Place and took hostage a group of twenty people for over 16 hours. The siege ended last night at 2am when police stormed the café to rescue the hostages. Three people lost their lives, including the gunman.

During the siege, two main hashtags were used. #Sydneysiege monitored all the movements and showed support to the victims – it was mentioned more than 712,500 times globally. The other hashtag #illridewithyou appeared yesterday afternoon, as a compassionate show of support for Muslims fearing racist backlash when commuting. The hashtag has since been mentioned more than 375,500 times.

Below is a list of the most retweeted tweets including one or two of these hasthags:

 

 

Our thoughts are with the families and friends of the two innocent hostages who lost their lives as well as all the other victims who were held hostage.

Facebook installs CTA page buttons Facebook has added several call-to-action buttons for page owners: book now, contact us, use app, play game, shop now, sign up and watch video. Dollar Shave Club, which has been using the functionality in beta, has said that it saw a 2.5x higher conversion rate in a three-week test, and that’s in a cutthroat market. You know, because they make razors.

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Facebook updates publishing and insights tools Facebook has added a set of new publishing tools and insights. The first is ‘interest targeting’, which allows pages to target content to subsets of fans who also ‘like’ other pages. Secondly, ‘post end date’ allows page owners to set a point when time-sensitive posts will disappear and, finally, there’s ‘smart publishing’, which means that popular links to your website will automatically show up in your fans’ News Feeds. For insights, the network has added URL-level reporting that shows when pages/influencers share a post and fixed a bug that was undercounting iOS traffic. Phew. That’s a lot of updates. Facebook updates search tools Facebook has made a couple of announcements about search. First of all, it’s updated Graph Search to make it easier to find specific posts; users can search, for example, the name of a friend and ‘wedding’ to see photos from the event.

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Secondly, the network announced that it’s dropped Bing as its primary search partner, ahead of plans for a rumoured new search tool. Facebook is currently not showing web results at all, using its search tool to focus on locating content from within the network.

Zuckerberg appears in live Q&A Mark Zuckerberg hosted a live Q&A last week, in which he answered questions about his plans for Facebook. The CEO discussed his reasons for opposing a ‘dislike’ button, plans to explore ways to express diverse emotions and the value of connecting with people on social media, amongst other things. If you want to find out his views on privacy, use of real names and pizza toppings, you can read the full transcript here.

Instagram and Twitter discuss the future Instagram announced last week that it has overtaken Twitter in terms of users – 300 million to its rival’s 284 million. It has also mentioned plans to bring in verified accounts and purge fakes, in line with an interview given by CEO Kevin Systrom in Adweek, where he discussed the platform’s future. Particularly notable were his ideas to bring Instagram to ‘everyone with a phone’ and explore ‘new areas of communication’, like Hyperlapse. Twitter’s response? Well, co-founder Ev Williams ‘doesn’t give a shit’ about who has more users. So there you go. He’d prefer we look at Twitter as its own product and discuss its impact on the world, arguing that Twitter is what they wanted it to be when they set out.

Twitter upgrades Tailored Audiences Twitter launched its Tailored Audiences product back in 2013. Don’t worry, we’re not just reporting that now. The platform has just updated the feature to include data from mobile apps, meaning that advertisers can target ads within Twitter based on data from other mobile apps. Smashing.

LinkedIn redesigns homepage LinkedIn has changed its homepage layout, placing analytics and News Feed at the front and centre. Don’t worry if you haven’t got it yet, it’s being rolled out globally as we speak. Or rather, as I type and you read. Hi.

LinkedIn new layout

Ronald McDonald goes skydiving Big news, clown haters! Someone just got Ronald McDonald to jump out of a plane. Don’t worry, human lovers! It’s all part of a marketing stunt for McDonald’s, which posted the video on its Instagram page.

evian and We Are Social create outfit grids evian and We Are Social have worked together to promote the design of the new ‘Kenzo’ bottle, by posting ‘outfit grids’ across social media. You can see one of the rather satisfying tessellations below. evianOutfitGrid-20141210095557889

Auto Trader makes cars out of Lego Would you like your car to be made of Lego? Sorry, a model of your car. If so, get over to Facebook, Instagram or Twitter and post a picture using #DrivenByMe to enter the latest Auto Trader competition.

We Are Social creates #SecretSantaSacrifice for Age UK We Are Social has designed #SecretSantaSacrifice on behalf of Age UK, which asks people to replace the novelty office gift with a £5 donation to keep the elderly warm at Christmas. We Are Social’s own Charlie Cottrell discussed the campaign in the Drum:

No-one actually likes doing the office Secret Santa – it’s a mandated waste of £5 on novelty items that goes in the bin five minutes later. There are much better causes we could be spending our money on, one of which is making sure older people are warm this Christmas. Age UK is brilliantly set up to reach the most vulnerable people, and we hope that any support we can offer them will make a real difference to older people during the winter.

Boots bring #SpecialBecause to the physical universe High street pharmacist Boots has been encouraging social media users to nominate people who are special to them using the hashtag #SpecialBecause. It’s since taken to visiting these people in the real, non-online world and is sharing a set of 60-second videos.

Twitter goes loopy for breakfast cereal French Toast Crunch has returned! I’d actually never heard of it, because my parents wouldn’t let me have sugary cereal as a child, but then this isn’t all about me so maybe it’s time to move on. Twitter users had been campaigning for yonks, and have since taken to the network to say thanks… and ask for some other comebacks.

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Tuesday Tune-Up #169

by Abrye Redeker

Over half of digital display ads are never seen

According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).

Lavazza’s #FromItalyWithPassion 

Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.

Sydney hosts another soggy Tropfest

Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.

Adjustable photo filters on Twitter

Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.

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Tumblr adds buttons from external sites

Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.

New Tumblr Buttons

Geofilters available to all Snapchatters

Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.

G+ adds pinned posts

You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.

Google Plus Pinned Post

Line Pay goes global

Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.

Toyota wants us to #BuckleUpForLife

Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.

Build a Honda on Twitter

Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.

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Heineken will make your party better

Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.

Stella buys Instagram ads

Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.

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Stella Instagram 2

Celebrate advent on Instagram

Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.

ASOS Instagram advent

Ted Baker wants to help Santa take an Elfie

Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.

Brands on Black Friday

Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.

Brands tweet about Peter Pan Live

NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.

Skeletor takes over Honda Twitter

Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.

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Tuesday Tune-Up #168

by Adam Hairston

We Are Social kitchen fork goes viral

Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in spaceIn June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ (get it? Meat. Space. The book has nothing to do with sending meat into space!)

The video has officially GONE VIRAL, with attention coming from: ViceHuffington PostBBCMashableTodayDaily MailThe TelegraphTime Out… and the list goes on, and on. Check out the awesome footage below.

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UK-based travel company launches travel show on Snapchat

Topdeck has unveiled the first travel show on Snapchat, partnering with YouTube star James Hill to host “Topdeck Snaps,” a six-episode series focusing on exploring Budapest, Berlin, Krakow, and Prague. The series, which will be amplified on Topdeck’s social platforms, including Facebook, Twitter, and Instagram, will use the hashtag #TopdeckSnaps and take advantage of Snapchat’s Stories functionality.

During the campaign, Hill will live like a local and show insider tips as well as real-time and authentic cultural experiences. The intention of the campaign is to “introduce [Topdeck] to a 18-34 audience in a way which inspires and challenges perceptions of what a coach-based holiday around Europe actually is.”

Instagram is the place to be to reach millenials

In a recent study conducted by Instagram, the platform found that 13-24 year olds are “checking the app on average five times per day, with 42% regularly engaging with brands.” In October, Instagram Australia launched its inaugural ad campaign with ice cream brand Ben & Jerry’s and early results have been promising. The photo sharing app currently has 10 ad partners in Australia running campaigns with more to launch in December.

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Over half of UK ad budgets to go digital in 2015

UK readers, do you feel digitally savvy? Well that’s because you are. In fact, you’re so digitally savvy that advertisers are set to spend more than 50% of their £15.7bn budgets on digital in 2015. That puts the UK at number one in the digital ad stakes, followed by Sweden (47%), Denmark (43%), Australia (42%) and Norway (40%).

Twitter adds Offer button

Twitter is bumping up its e-commerce offering with the launch of ‘Twitter Offers’. A set of partners can now tweet messages containing an offer, which users can claim in store by registering their credit or debit card. All this in time for the festive season – it’s a Christmas miracle!

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Twitter tests in-tweet analytics

Twitter has started an experiment with in-tweet analytics, in which some users are seeing a ‘view analytics details’ button on the mobile app. Clicking the button allows you to, well, view the analytics details of the tweet, including impressions, total engagements and engagement rate.

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Samsung sponsors rugby highlights on Twitter

Samsung mobile is sponsoring rugby video content on Twitter, through the Sky Sports Rugby account. It’s a nice example of a brand taking a normal online behaviour (in this case sharing video clips in near-real time) and embracing it, rather than trying to shut it down.

We Are Social and Bulmers start ‘yarn-bombing’

Bulmers and We Are Social are joining up to make winter a little warmer, by knitting Twitter handles in yarn to create ‘tree cosies’ for Bulmers’ apple trees. The cider brand is asking its community to respond to a set of competition questions, with a few lucky winners getting their Twitter handle yarned up.

The ASA bans Oreo YouTube ads

The UK’s Advertising Standards Agency has banned a set of YouTube videos for Oreo, because they did not adequately point out that they were adverts. If you’re desperate to feast your eyes on an ‘Oreo Lick Race’, though, fear not! We’ve got one embedded below.

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Tuesday Tune-Up #166

by Cristina Forlani

1 in 4, let’s support Adult Survivors of Child Abuse

Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.

On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.

ASCA. 1 in 4 from matterhorn on Vimeo.

Sport and Reality drive conversation on Twitter

Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.

In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.

 

Nielsen Twitter Australia infographic

Click here to download the full version of the infographic.

Promotional posts to lose organic Facebook reach

Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:

Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.

Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.

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Facebook adds Yelp-like ‘Places’ feature

Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.

Facebook creating ‘enterprise social network’

If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.

Twitter responds to stock price fall

What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.

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CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.

WeChat adds 30 million users

WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.

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YouTube plans premium music service

YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.

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Pinterest plans to position itself as pre-search engine

Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.

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Updates to Instagram

Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.

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Oily bum ‘breaks the internet’

A famous woman showed people her bum and everyone wanted to get involved. Brands especially.

 

 

 

 

Banana Republic joins the We Are Social club

We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.

Discounts for followers

OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.

Radar gets turned off

The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.

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We Are Social’s Tuesday Tune-Up #165

by Caitlin West

Facebook creates a donate button to encourage users to contribute to the Ebola cause
Facebook has added a ‘Donate Now’ button that appears to users in their news feeds in an attempt to encourage them to contribute and raise money to fight Ebola. As of last Thursday, Facebook users now have a button at the top of their news feed that enables them to choose one of three nonprofit organisations to donate to. The organisations include The International Medical Corps, The American Red Cross and Save The Children. Facebook has additionally partnered with UNICEF to deliver messages in affected regions, ensuring that lines of communication remain open and that current information is shared.

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Instagram users can now edit captions
Have you ever posted something to Instagram only to realise shortly after that you have spelt that hashtag or comment incorrectly? Instagram has changed its settings so that users can now go back and fix typos without having to delete and then rewrite the entire post. Users can edit captions by tapping the menu button under the post and selecting ‘edit’. Posts with edited captions will include a note showing that a change has been made. Instagram has also added new recommendations to the app’s ‘Explore’ menu.

Instagram update

Lynx launches Social Club in partnership with Vice
Sydneysiders love a good pop-up and that is exactly why Lynx, in partnership with Vice, will be holding one for two weeks in November. The ‘Social Club’, to be held in Sydney’s Darlinghurst, will attempt to boost the brand’s credibility and shed its long standing association with teenage boys, encouraging men to express their individuality in the process.

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This pop-up space will be open for two weeks from the 12th of November and is being hailed as a new meeting point – a mix between a local bar, barber shop and gentlemen’s lounge. There will be special guests, including experts on music, gin, design, hair, scent and styling, on hand to help out even the most clueless of Sydney’s male population!

Together with the Pop-Up, a content series called “coolest guy ever’ will run on Vice, featuring a range of musicians talking about their take on ‘the coolest guy ever’.

Brands go social for Movember
It’s November and the world has been preparing its razor and getting Movember started. Naturally, so have brands. Fancy an example? Good, because you’re getting one.

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Digital to overtake TV ad spending
US Digital ad spending will overtake TV in 2016, according to new research by Forrester. By 2019, digital will account for 36% ($103bn) of all ad spending and, as if that wasn’t enough, next year we’ll have hoverboards and automatic dog walkers. Fine, that last bit’s from Back to the Future.

The graph below breaks down the progress within digital itself. Social media’s growth is set to be the strongest, followed by display advertising and search.

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Facebook users can set limits on content from brands
Bad news, oversharers – Facebook is clamping down on you lot. The network will now allow users to access a list of how many posts they’ve seen from friends and pages in the last week, and set a limit on anyone that’s posting too much. Brands will have to be careful to ensure high content quality, or else find view quantity slips, too. Facebook produced the below video to explain the changes.

Snapchat planning new ad types and partners
Snapchat is planning to up its ad game. It is reportedly planning to introduce TV-style ads in ‘Our Stories’, allowing brands to either sponsor a whole ‘Our Stories’ or include branded snaps within a collection. That’s not all, either. It’s going to launch a ‘Discover’ tab, where users can find articles, music and video from some pretty big name partners. Now, time for a game of ‘name that logo’:

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Subway falls in love with National Sandwich Day
There’s no need to fear loneliness on Valentine’s Day when National Sandwich Day comes just nine months later. At least that’s what @Subway seems to think, as the restaurant chain used #NationalSandwichDay to reply to fans with some romantic, personalised content, in the form of images, gifs and Vines.

 

 

 

 

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