Here are all of the posts tagged ‘twitter’.

Wednesday Wrap-Up #191

by Rebecca Zappia in News

Pizza Hut is in a complicated relationship with Four’N Twenty

A partnership made in meat loving heaven, Pizza Hut has partnered with Four’N Twenty for the football season. The brands are making their relationship very public and using social media to show just how complicated it is.

005375-889dc8e0-0364-11e5-bdd8-9a096bbdd38d
Screen Shot 2015-05-27 at 11.41.51 am

Brands ❤️ Emojis

To engage with younger users, brands are increasing their use of emojis. An Instagram report has determined that 40% of captions and comments contained at least one emoji character. Brands are viewing emojis as a cool and relevant way to connect with Millennials. One brand, Taco Bell took it as an insult that a taco emoji was not available and has launched a change.org petition to remedy.

Roadshow Films and We Are Social create ‘Mod Max’

Roadshow Films and We Are Social have partnered with Mighty Car Mods, a set of YouTube influencers, to create a four-part YouTube series in which they build the car from the film Mad Max. Dubbed ‘Mod Max’ (yeah? yeah?) it’s an excellent example of creating a content series around a hook that is guaranteed to interest your target audience.

Social media matters to complainers

Social media’s importance is increasing for one of the world’s favourite pastimes: complaining. A survey of over 2,000 people by the Institute of Customer Service found that 12% had used social media to complain, an eightfold increase since January 2014. Another 39% said they’d provided feedback on social and 31% had made pre-sales enquiries.

 

Google includes tweets in mobile search results

Twitter and Google’s integration continues apace, as the latter has announced it is adding tweets to search results on mobile, via the iPhone and Android apps and mobile browsers. Here’s the move illustrated by two screenshots and both company logos, in case you weren’t sure which Google and Twitter we meant.

twitter-google

Twitter rolls out new desktop search interface

If you like searching for tweets, this is 100% ‘your week’. Not only have you got the Google news above, but Twitter itself has rolled out its new results interface on desktop, with an updated design, increased emphasis on images and advanced filtering capabilities.

Twitter-search-results

YouTube brings ‘click to shop’ button to pre-rolls

YouTube is adding a ‘click to shop’ button onto pre-roll ads; it’s already seen success in trials. Wayfair’s latest ad campaign, which included the button, led to three times the digital revenue of previous campaigns, while Sephora noted an 80% increase in brand consideration and 54% in brand recall.

Pinterest launches animated ad unit

Pinterest is upping its ads offering, with the announcement of new targeting abilities and an animated ad unit. If you want to know more AND kill 44 seconds, the below video is just the ticket.

Spotify adds video clips and audio shows

Spotify announced a set of updates, including video content and audio shows, from news and podcasts to entertainment videos. It also has a set of new partners, including Turner, ABC, BBC, ESPN, NBC, TED, MTV, Vice, Slate, Comedy Central and Fusion.

Marketers and Tinder prove the perfect match

Dating apps and Tinder in particular are proving an increasing opportunity for marketers. Film studio 20th Century Fox is promoting its latest movie, Spy, by setting up advanced screenings in certain US cinemas, which users can RSVP to attend by swiping right on one of four fake Tinder accounts. Similarly, the dating app is offering Zedd’s new album for a discounted price of $3.99 to users who swipe right on the singer.

Kik ads prove successful for K-Swiss

K-Swiss is back and it’s using Kik, the messenger app, as part of its ‘comeback story’. The footwear brand has created a campaign starring Diplo, the DJ, composed of one-minute video ads on Kik, which users can choose to watch in exchange for Kik points. So far, those who have watched an ad are reporting 25 times higher brand awareness, while 55% expressed purchase intent.

kswiss-kik-hed-2015_0

 

Ella’s Kitchen creates YouTube channel for parents

Ella’s Kitchen has launched a new YouTube channel aimed at parents who are attempting to move their children onto solid foods. The channel will include hints, tips and recipes, all of which will look to reduce the mess from the process.

ASA pulls Magnum competition from Facebook

A Facebook competition by Magnum, which asked users to ‘share a selfie’ for the chance to win one of 25 dresses by designer Henry Holland, was pulled by the British Advertising Standards Agency after complaints about the quality of the prizes. A spokesman for the ASA said:

We considered that, given the problems reported with the dresses, the disappointment felt by the complainants was not unreasonable and concluded that the prizes had not been awarded as described because they did not match the expectation created by the implications of the marketing and the value stated in the ads had not been substantiated.

 

tagged: , ,

We Are Social’s Tuesday Tune-Up #190

by Alex Pullin

Facebook wants you to play games in Messenger
Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the first games might arrive.

Facebook also launched Instant Articles

Announcing through its blog, Facebook has introduced Instant Articles which the level-headed Forbes.com is heralding as “The Biggest Media Shift Since The Internet”.  They explain:

“For consumers, this is a much faster, richer, and easier experience for reading articles directly on their News Feeds and primarily on mobile. For Facebook, this is a big improvement to the user experience and to its app “stickiness.”

Facebook are saying that “Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities”. BuzzFeed and NBC News were the only ones to go all in committing to using the product straightaway, who the other publishers will be is as yet unknown.

Zuckerberg hosts another Q&A

The Zuck was out and about hosting an in-person public Q&A at Facebook in Menlo Park. This time a question was “Given declines in organic reach, how should businesses be thinking about their Pages?” watch his response here:

No official response yet to the news a Belgian regulator has urged people to install privacy software to prevent Facebook from tracking their accounts.

Facebook is also celebrating its third anniversary since floating
On the third anniversary of a $16 billion IPO that many labeled as “disastrous” or worse, Facebook now consistently impresses investors with strong revenue growth, mind-blowing user numbers and a suite of applications and features with potential to bring in even more money as soon as the company flips the switch. Its stock, which fell to half the $38 IPO price after the first few months, is now trading above $80 a share.

Pinterest is taking a hard look at international markets:

Good news for international markets as Pinterest has launched “Jumpstart”; a programme where five members of the Pinterest head office travel to a remote office with the aim to make the platform more relevant in that market. The team have three months to work their magic.

According to TechCrunch: It’s about a month and a half in on the first marketplace in Japan, and so far the results look good. The team has started experiments with a new discovery tab in its iOS app, a page of uniquely curated content that local users can see on the search tab before browsing categories. Pinterest has a new onboarding experience tailored to Japanese users and a new discovery experience. The company’s monthly active users in Japan have more than doubled in the past year, and today international usage accounts for 40% of Pinterest’s users.

Pinterest users more likely to purchase… probably.
The Wall Street Journal is reporting on a study Pinterest has undertaken with MillwardBrown into the purchasing habits of its users, finding good correlation between pinning and intent to purchase.

According to the survey, about 52% of roughly 1,500 active Pinterest users agreed that the site helps them find items they want to buy,  including a little over 60% of participants who identified themselves as “Millennial Moms”. Slightly less than half of respondents said Pinterest recommends relevant product to buy. This writer maintains a healthy skepticism due to the small number surveyed, but is happy to concede that this is strong evidence.

Pinterest Likely to buy

 

Twitter’s New Search Results Interface Expands To All Web Users
Twitter is now rolling out a new search results interface to all logged-in users on the web, introducing a cleaner look-and-feel and more filtering options that let you sort results by top tweets, “live” tweets, accounts, photos, videos, news and more. The rollout follows tests that began in April which then made the new interface available to a “small group” of Twitter users.

Screen Shot 2015-05-19 at 11.18.41 am

 

Tumblr launches an Anti-bullying campaign

#PostItForward is a new campaign launched by Tumblr to combat online bullying. Quite naturally, it takes the form of a dedicated blog on Tumblr—one that focuses on curating inspiring, positive posts and encouraging open communication about taboo subjects like sexuality and mental health.

USA President Joins Twitter

If you thought that the @BarackObama Twitter feed was actually Barack Obama… you’d be wrong as it’s his staff. The President finally has his own, verified, Twitter feed; @POTUS

Mr. Obama has furnished his account with a short description — “Dad, husband, and 44th President of the United States”

He’s also using the opportunity to answer questions, providing they are from former presidents. well, at least the ones he likes.

Goodbye Mad Men

Mad Men finished up last night so to play out this Tuesday Tune-up, here’s the cast Rick-rolling everyone back in 2012.

tagged: , , , , ,

We Are Social’s Wednesday Wrap-Up #188

by Cat May in Uncategorized

Twitter hosts Gif booth at the Logies

Having debuted their Gif booth on The Today Show last week, Twitter and TV Week took it to the Logies on Sunday night to share TV’s finest talents with their social audience.

Instagram launches @music

Instagram has created a feed called @music dedicated to exploring music from around the world. Expect to see musicians from a different perspective as they share snaps from their daily lives.

@TwitterFood makes everyone hungry

Twitter has created @TwitterFood to share tweets about meals, recipes and dining experiences. There’ll be tweets from chefs and food fans alike so get ready to see a feed full of #foodporn. We’re hungry just thinking about it.

More US internet users are mobile-only than desktop-only

The number of US mobile-only internet users has overtaken its desktop equivalent for the first time ever. The former camp now sits at 11.3% to the latter’s 10.6%.

Screen Shot 2015-05-05 at 5.31.43 PM

Facebook brings video calls to Messenger

Facebook has added video calling to its standalone Messenger app. The feature, available in the UK, USA, Canada and 15 other countries, will work on mobile connections from 3G to LTE.

Buy promoted tweets and Google ads together

Twitter and Google have formed a partnership that will allow users of Google’s ‘Double Click Bid Manager’ to purchase promoted tweets along with Google ads. This marks yet further interaction between Twitter and Google, which has already given greater prominence to tweets in search results.

Twitter purchases TellApart

Twitter has bought ad retargeting company, TellApart, a move that comes with ‘cross-device’ expertise. This ability, combined with Twitter’s huge amount of login data, could prove lucrative, particularly when Twitter’s ‘buy’ button is thrown into the mix.

Meerkat distances itself from Twitter

Meerkat has added Facebook support in the latest version of its iPhone app. The move clearly shows an attempt to distance itself from Twitter, which has removed the app from its social graph since the launch of its rival streaming app, Periscope.

Absolutely Anything trailer to debut on Snapchat

Absolutely Anything, the British comedy that marks Robin Williams’s final on-screen performance, is set to debut its trailer on Snapchat’s Discover platform. Lionsgate, the company behind the film, has said that it will be looking at further Snapchat promotion closer to the film’s release.

Lego gets kids to invent the kronkiwongi

Lego has launched a Facebook campaign asking children to create an imaginary character called a ‘kronkiwongi’ and encouraging parents to upload their children’s creations. We’re not sure about you, but we think it looks exactly like this.

kronkiwongi

#DoritosRoulette on Periscope

Doritos has launched its ‘Roulette’ bags, in which one of every six crisps is incredibly spicy, in the US. To celebrate, it has created #DoritosRoulette on Pericope; all viewers are eligible to win prizes, which will depend on where a roulette wheel lands in the live gameshow.

Watching boxing on Periscope

Mashable has released a piece about watching the Pacquiao-Mayweather fight on Periscope, in which it discusses how numerous streams were available, how many were shut down and how it created a unique watching experience. It raises a number of questions about both social viewing and piracy, which are well worth considering as we move into an increasingly mobile and digital world.

Facebook responds to Nepal earthquake

After the tragic news that an earthquake had hit Nepal last week, there was at least some comfort to be taken in the heartwarming worldwide response. Facebook was a part of this, adding a ‘donate’ button to the top of users’ News Feeds and promising to match donations up to $2m. In two days, it had raised $10m.

fb-nepal-donate-hed-2015

Child is born

Last week, despite it being the 21st Century, a princess created another princess. Of course, brands were keen to get involved.

 

tagged: , , , , ,

We Are Social’s Tune Up #183

by Abrye Redeker

Brands take advantage of the gullible on April 1

QANTAS added a U to their name, Google turned Maps into a giant Pacman game & Vodafone announced an emoji phone – these are just a few of the gags featured in Mumbrella’s 2015 April Fools Roundup.

qantas-april-fools

Fans celebrate Australia’s Cricket Win on Twitter

@CricketAUS took home the 2015 Cricket World Cup in a triumphant victory over @Blackcaps.  With 86.4 million tweet impressions, this final was among the most talked about games of the tournament. Find out the match’s most talked about moments in Twitter’s recap of how #CWC15 played out on their channel.

Australia_wins_the_Cricket_World_Cup___Twitter_Blogs

Facebook launches new Messenger Platform

Facebook has rolled out its updated Messenger Platform, as predicted by last week’s Mashup (not to say we told you so). Users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy.

Messenger Platform

Facebook adds new video features

Facebook has made a few updates to its video offering. First of all, you can now embed video on other websites by copying and pasting an HTML code.

fb-embed-video

Meanwhile, there have been a few changes to the video API, divided into three categories: control, customise and ‘other’. ‘Control’ improvements include limiting an audience by age/gender/location, adding an expiration date and posting to a page but not the News Feed. ‘Customise’ add-ons allow customisable thumbnails and subtitles across multiple locales and ‘other’ posts look to make the upload process more efficient. The changes come with a new set of publishing partners for video.

New Facebook comment functionality

Facebook announced a new commenting system, which curates comments on web pages and Facebook links to those pages, then displays them simultaneously. Would you be interested in an illustrative GIF? I’m sure you would.

comments-fb

Instagram launches Layout app

Instagram has revealed a new standalone app for iPhone, named ‘Layout’, which allows the creation of photo collages. Naturally, some brands have been quick to jump on it, including Victoria’s Secret and Sephora.

 

 

  A photo posted by Sephora (@sephora) on

 

Twitter launches Meerkat rival

Twitter has launched Periscope, a live video streaming app that looks set to rival (and quite possibly outdo) Meerkat. Users can notify some or all of their followers when a broadcast begins, see viewers as they join and comment live. Unlike Meerkat, videos can be stored in the camera roll and viewed in the app for up to 24 hours. Adweek produced a piece on first impressions, which you can read in full here; by and large, people seem impressed. It’s slicker and more polished than Meerkat, simple and easy to use. The only problem? Meerkat got there first. We’ll look forward to seeing how this one pans out.

As with anything that’s almost a week old, brands have rushed to get involved. Some good examples include adidas’s live stream of Rodríguez signing a new Real Madrid contract, Spotify posting behind-the-scenes content with Irish folk singer Conor O’Brien and Red Bull sharing exclusive video content from its Miami Music Week events.

Twitter and Foursquare partner for location services

Twitter and Foursquare have revealed a partnership that will allow Twitter’s location feature to be more specific, including landmarks and businesses, rather than just cities or areas. Foursquare CEO, Dennis Crowley, penned a blog post in light of the move, in which he discusses how the company has moved on since its initial focus on check-ins. The key takeout?

The big idea was to create a system that could crawl the world with people in the same way Google crawls web pages with machines.

Twitter starts testing autoplay video

Twitter is trialling autoplay videos for a small number of US-based iPhone and iPad users. Some will see an entire video autoplay in a loop, others will get a looping six-second teaser clip.

Brands and One Direction

So Zayn Malik left One Direction. Try and hold back the tears by looking at these examples of branded social media content, including Lidl cutting the price of One Direction easter eggs by a fifth.

If you liked this post, why not subscribe to We Are Social by or ?

 

tagged: , , , , , , , , , , ,

We Are Social’s Tuesday Tune Up #180

by Rosalie Odtojan in News

Facebook makes page likes more accurate
Facebook is cleaning up its act and removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result.

Clickable ads come to Instagram
So far, Instagram ads have been very limited. Only a few select companies could use them. All of that is about to change.

Instagram has introduced its first ever clickable links. Advertisers will be able to use the platform’s new multi-photo carousel ads to create a “more vivid way.. to influence people”. Instagram released the below video to explain the changes. Do you like the way these ads look?

Twitter reveals ‘Partner audiences’
It’s official: promoted tweets are going to show up outside of Twitter for the first time!

Twitter has added a new feature, named ‘Partner audiences’, which allows advertisers to target any of 1,000 different audience categories, based on signs of intent outside of Twitter. For example, a luxury brand could set an income threshold, while a coffee brand could target people who… well, people who buy coffee.

behaviors_blog_post_visual

“What makes Twitter unique is that tweets can flow from Twitter to other mediums seamlessly, like TV, websites, and mobile applications,” the company said in its blog post.

Nestle has already trialled the system, targeting ads for its new Butterfinger Cup Minis to people who buy peanut-butter flavoured goods. Meanwhile, Ad Age has pointed out how Facebook launched a similar feature a couple of years ago – it’ll be interesting to see how this affects Twitter’s ad revenue.

Kik allows advertisers to target
If you like news about ad targeting, you’re in the right place. Kik, the messaging app, has also added new targeting capabilities, this time based on gender, country or device (Apple vs. Android). The network already has 60 brands using its Promoted Chats, including Funny or Die, which has over 1 million followers. Since the update, Seventeen Magazine has begun targeting its chats to women.

Tweet-to-unlock Avengers trailer
Marvel used a promoted tweet to tease its new Avengers trailer, asking fans to tweet in order to unlock the preview. Only once enough people had tweeted was it finally revealed. Before you Marvel lovers run over to Twitter, the trailer is now live.

Screen Shot 2015-03-09 at 3.32.30 PM

Heinz and We Are Social create ‘Grow Your Own’
If you’re in need of some natural goodness, head over to the Heinz Tomato Ketchup UK Facebook page, where Heinz and We Are Social have brought back their classic ‘Grow Your Own’ campaign, this time to the whole of Europe. Users can sign up to win tomato seeds and are then encouraged to upload photos of their plants and enter competitions in order to win further prizes.

Penguin asks what books #YourMum likes
This is not a drill. Ahead of Mother’s Day, Penguin Books has used #YourMum as a campaign hashtag. Yes, you heard it. Of course, Twitter responded in a mature and sensible manner.

B_qL26LWcAEqPwt

Screen Shot 2015-03-10 at 11.08.45 am

tagged: , , , , , , , , , ,