Here are all of the posts tagged ‘twitter’.

We Are Social’s Tuesday Tune-Up #207

by Cat May in News

Facebook down

Something went wrong. Facebook failed and people had to talk to each other. Where were you when Facebook went down? Did you survive The Great Facebook Outage of 2015? Survivors shared their stories and memes via the hashtag#facebookdown

The story took over social media on Monday evening, except for on Facebook, which was down.


The moon went blood red during an eclipse, and many lousy photos were taken of the blurred red smudge in the sky. Those using the hashtag #SuperMoon or #SuperBloodMoon on Twitter received a little red blood moon emoji. Which was a better view of the lunar eclipse than most people got.


Our salty red neighbour

On Sunday, NASA was poised to make a big announcement about Mars, but held back their “major science finding”, probably to give the #SuperBloodMoon a bit of time in the err sun, …out of the sun. The news was embargoed until the live press conference on Monday at 11:30EDT. As #MarsAnnouncement trended, speculation ran rampant, from the discovery of life on Mars, to the announcement of a manned mission to the red planet. But today they revealed that they had discovered evidence of saltwater streams running over the red hills of our celestial neighbour. This is big news as flowing saltwater is one of the essential ingredients to generating and sustaining many forms of life. Some cynics wondered if NASA’s #MarsWater announcement was a tie in with Ridley Scott’s new film The Martian.

Bieber’s Snapchat rant

You can howl at the red moon (or the red planet), but just don’t yell at Justin Bieber. In a series of videos uploaded to his Snapchat, taken in the back of a limousine while being driven around Melbourne, The Bieb, The Biebster, The Biebmesiter General, J-Bieb… has asked fans to stop yelling and screaming at him as it’s not enjoyable for him. “I want to enjoy the moment like you’re enjoying the moment but I can’t really enjoy it if I’m not feeling there’s any respect given to me that moment. If you start screaming louder that’s not going to make me (want to) take a photo more,” Bieber continued. And no one enjoys having a horrible, repetitive noise stuck in their head all day.


The Government’s new Anti-Extremism Booklet, complete with ethically diverse photos of twenty year olds posing as teens, links environmental awareness and “alternative music” to radicalisation and terrorism. The helpful booklet includes a Case Study on a young girl named ‘Karen’ who fell victim to “the alternative music scene, student politics and left-wing activism”. Naturally the Internet, no slouch when it comes to snark, stepped up its game and along with sending the hashtag #FreeKaren into the top Twitter trends, they also released their own wry Case Studies on various Australian political figures. Good work, all.

Clean your tweets

Trevor Noah the next host of ‘The Daily Show’ has instructed staff to read all tweets by the show’s newly hired correspondents in order to avoid giving the Twitter Stasi any reason to tear them apart before  they even begin. “I said, ‘This is a good exercise,'” Noah told The New York Times. “‘You go through every single tweet and tell me what you think we should get rid of.'” Noah received a backlash from the outrage brigade online when the sourpusses scoured his Tweet history looking for a reason to get offended and upset. “I tried to grow as a human being,” he told the newspaper. “Someone goes, ‘Yeah, but you wrote this in 2009.’ I go, ‘well, thank God I didn’t write it in 2015.’ That to me is progress.”

Facebook drives increased investment in social

Investment in social media is going up – and there’s a clear indication of whose pocket it’s ending up in. eMarketer stated last week that social media ad spend is accelerating even faster than expected, now predicted to hit $25.1 billion in 2015, over a billion dollars more than it initially projected in April. It won’t be a surprise to many that Facebook is the company responsible for this growth – Facebook and Instagram’s ad business is expected to grow 42 percent y-o-y to $16.3 billion, or 65 percent of brands’ social media budgets in 2015. The platform continues to out-perform poor old Twitter, which is expected to pull in $2 billion in ad revenue (roughly 8 percent of total social budgets). While this is a 62 percent increase over Twitter’s 2014’s revenue, eMarketer had previously expected growth of 67 percent for the platform.

Facebook lures in TV spend with new ad products

Facebook wants a slice of the ever-lucrative TV advertising pie and what Facebook wants, it gets. The platform has created a series of ad products to appeal to those launching big budget integrated campaigns, which includes target-rating points (TRP) buying, using Neilsen to verify how well ads on Facebook perform in conjunction with their TV equivalent. Facebook’s Director of Ads Product Marketing, Graham Mudd, told Adweek:

TV ad campaigns supplemented by Facebook advertising provide an ideal combination for marketers to both reach large audiences and build their brands. Now we’re making it even easier to extend and augment TV campaigns through the introduction of TRP Buying, so advertisers can plan, buy and measure Facebook ads using the same guarantees and Nielsen verification they’re used to with TV.

Facebook will be hoping that the data proves the value of investment in the platform, perhaps over and above that of traditional channels. Other new ad products include allowing videos in its carousel ad unit, which up to now only featured photos.

Facebook brings 360-degree videos to News Feeds

Next up – Facebook! Yes, this week’s mashup has a theme, folks. This time the platform is dabbling in a bit of virtual reality, with the introduction of 360-degree videos. Fittingly, the first 360 vid was made by Disney and Lucasfilm to promote Star Wars: The Force Awakens, and brands like GoPro, Mountain Dew and Discovery are already lined up to try it out. Facebook coughed up $2 billion for VR company Oculus Rift last year, so expect more updates like this in the future.

Notes gets a revamp

Pinterest has recently launched… only kidding, it’s Facebook again! The platform’s Notes function, which allows you to write longer posts, has historically been pretty dull – so it’s had a revamp. Notes users can add a cover photo, caption and resize images, and format their text into headers, quotes or bullets. Facebook suggests that you might like to recap your summer vacation or update people with an important life event. I for one can’t wait to read long form versions of Sarah’s crazy holiday to Greece, Tom’s first birthday party and Laura and Steve’s fabulous Caribbean wedding.


Facebook updates Instant Articles

Facebook’s Instant Articles – which allows readers to consume news stories in-app rather than being redirected to an external site – was a controversial announcement last year, with publishers concerned about the level of control it would give Facebook. But it seems that the function is still very much on the platform’s agenda, with Facebook announcing plans to ramp up Instant Articles by expanding the number of users who can see them and the number of publishers that can create them. One of the function’s biggest fans is the Washington Post, which says it will start running every single one of its stories on Facebook via Instant Articles.

Instagram community hits 400,000,000

Facebook-owned (yep, we had to get it in there somewhere) Instagram has hit a massive 400 million users. It’s also getting more and more global, with 75 percent of its community living outside the US and, among the last 100 million to join, more than half live in Europe and Asia. Très bien.

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Twitter tests polls within tweets

The latest Twitter feature to be bubbling up to the social surface is polls. Perhaps in an attempt to keep up with the ever evolving Facebook and Instagram this new Twitter format has been sighted on staff and a few verified accounts so far but it is unconfirmed when or indeed if it will ever be fully rolled out. For the time being you can only pose two options for polls so that rules out ‘Will you be my boyfriend? Yes/No/Maybe’ for now. Damn.


Periscope creates its own version of a retweet using screenshots

A new version of Periscope has been released where users are now able to share screenshots of the streams they watch, creating the Periscope version of a retweet and making the whole experience a lot more social. It also makes everyone else watching that stream aware that a screenshot has been taken. The screenshot sharing aspect will help promotion of streams which currently appear as quite an uninspiring link in Twitter.

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Pinterest blows its developer sandbox wide open

Pinterest has announced that it is giving developers access to its APIs for building new apps and third-party integrations. Now anyone can start building away, they just need Pinterest’s approval before going public. That’s my ‘suet puddings for swingers serving suggestions’ app idea out the window then isn’t it. Since May, developers have submitted more than 5,000 ideas for apps and Pinterest has already been working with IFTT, Polyvore and Topshop to launch integrations. Polyvore has already reported that it has increased traffic from Pinterest by 35%, while the number of pins saved from the company has jumped tenfold.

Maggi presents Singapore’s first ‘social’ cookbook on Instagram

Nestlé Singapore with We Are Social has launched a new Instagram campaign in an attempt to engage a new generation of aspiring chefs, with an aim to put the fun back into cooking. The activity takes advantage of Instagram’s rising popularity in Singapore, with Maggi releasing two new recipes each month in line with their brand belief that ‘Happiness is Homemade’. Clicking on specific photo tags will direct users to the corresponding recipe page and also in the direction of their YouTube page for longer ‘how-to’ videos.


Tweet-powered sculpture raises awareness of gay blood donor restrictions

As part of the London Design Festival, a rainbow comprised of liquid has been created which is missing one vital colour: red. Users who tweet #PutRedBack will trigger a single drop of red liquid to fall into the empty part of the rainbow. The installation has been made to raise awareness of the restrictions on gay men donating blood in the UK and coincides with a petition started by charity Freedom To Donate that will lead to a government debate on current blood donation guidelines.


Twitter creates Popemoji for Pope’s US tour

Papal ferula? Check! Papal mitre? Check! Papal emoji? CHECK! It’s every modern pope’s prerogative to have their own emoji these days and that’s just what Pope Francis got from Twitter as he embarked on his US tour last week.

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With four different emoji attached to respective hashtags, users tweeted by their tens of thousands in anticipation of his arrival and according to Topsy, an hour after landing in Washington, there had been 42,000 tweets about his visit.


Of course some brands were quick to jump on this spike of social activity, especially those with legitimate ties; for instance Fiat, one of the official ‘Popemobile’ providers and papal bed supplier Loom & Leaf. Data also showed that many big brands stayed quiet with the majority of the top 300 brands on Twitter steering clear of the conversation.


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We Are Social’s Tuesday Tune-Up #206

by Amy Johnson in News

The benevolent Target troll, at it again

You may remember back in August, when a community management crusader posed as a Target rep, rising to the retailers defence as angry customers voiced their outraged at the decision to make their toy department gender neutral. Mike Melgaard has now lent his services to the Doritos Facebook page, following the FMCG brand’s move to support the LBGT community with a limited edition launch of rainbow coloured chips.

While Australia impatiently waits to find out whether the rainbow release will make it down-under (and gay marriage, for that matter), Mike has been shutting down bigots left, right, and centre, riling the community and spreading awareness of Doritos’ campaign and LBGT issues. As an increasing number of brands make moves to take on the big issues, we’re sure to see a continuing trend of online communities going to bat for them – hopefully the humour also ensues.

Until the next instalment of Facebook Vigilante

Mike Melgaard FTW


Selfie death toll surpasses that of shark attacks

The rise in smart-phone usage, and inception of the selfie stick, has taken the selfie mobile –  bringing with it an element of danger. Van Gogh surely never envisioned this when he started the trend with a humble set of oil paints in nineteen-dickety-two.

Selfie-related deaths have reportedly risen to 12 in 2015, with shark attack deaths at 8, and no reported figures yet as to the vending machine related death toll. Sadly this is not a piece in The Onion, it’s real news –actual figures could be even higher than this. Is the hunt for the perfect selfie provoking dangerous behaviour? Are we getting more stupid? Hard to say.

Unilever confirm that positive social media mentions drive sales

Shawn O’Neal, VP-Global People Data and Marketing Analytics at Unilever has announced that recent findings have proved that social media buzz does really drive sales. O’Neal has said that these were enough to convince Unilever’s senior leadership about social media. He must be buzzin’.


Facebook offer new reassurances about ad-views

Some brands have had the barefaced cheek to question whether Facebook users actually see the ads they pay to promote to them. What’s that? You’d like something back for your investment? Well, Facebook has come back with two answers to this troubling trend. The first is that it will be working with Moat, a digital-measurement company to check how often advertisements are seen and the second is that it will now be offering a premium buying choice with an option to only pay for an ad when the entire unit appears on the user’s screen. This no doubt comes in response to big hitters like Unilever, Kellogg’s and WPP pushing for better standards in this area: “Three seconds—and 50 percent of video online not listened to with sound—is ludicrous,” said WPP Chief, Martin Sorrell while speaking at Dmexo in Cologne Germany last week.

Facebook continues its wooing of journalists by introducing Signal

Signal is a new platform created by Facebook to help journalists find trending and emerging stories and content from Facebook and Instagram. The aim is to place Facebook at the heart of the news gathering process by giving journalists access to trends, photos and videos from Facebook. Facebook is striving to do the same thing it does everyday… TRY TO TAKE OVER THE WORLD (become a number one source for news, without users even having to leave the site).

Signal appears to have taken some look and function inspiration from applications like Tweetdeck
Signal appears to have taken some look and function inspiration from applications like Tweetdeck

Facebook At Work is coming

Facebook’s internal collaboration tool for companies, Facebook At Work, is coming to the end of its closed beta testing period and is likely to be launched by the end of this year. The interoffice networking product is exactly the same as regular Facebook but intended for communicating at work between colleagues *pokes Colin in Finance*. It is already being tested by 100 companies and has been in use at Facebook HQ for years. Once Facebook At Work is fully live, it will be in direct competition with Slack and Microsoft’s Yammer, with one of its main advantages being that of course, everyone (even nans now, amirite?!) already knows how to use Facebook.


The world keenly awaits details of Facebook’s new ‘dislike’ button

Following Mark Zuckerberg announcing last week that Facebook is working on a ‘dislike’ button, the digital advertising world has begun guessing with gusto as to how it might actually work when it finally comes to fruition. Our Global MD, Robin Grant said:

Mark Zuckerberg has been explicit that he doesn’t want Facebook to turn into a platform for voting on posts, so a ‘dislike’ button may not appear on every post. It seems to be primarily intended for people to express empathy for a ‘sad’ post where a ‘like’ would not be not appropriate – it’s too early to see how it’ll impact brands’ use of the platform.

Twitter works with payment startup Stripe to open up ‘Buy’ buttons to all

Stripe is a San Francisco based startup who has just introduced a new product called Relay which allows retailers to sell their products within third-party apps that use Stripe, including Twitter. Although Stripe has supported Twitter’s ‘Buy’ buttons since they began to roll out last year, as of last Monday the option is now open to anyone. So on that note, I’ve got one dignity going very, VERY cheap if anyone wants it?

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No takers? Well if buying on Twitter doesn’t float your boat, how about donating to your favourite political candidate? Twitter has partnered with Square Inc., a mobile payment company to enable candidates to collect donations through tweets. It hasn’t hit the Australian political circuit yet but I’m sure that when it does, hopefully they won’t make a pig’s mouth of it! Sorry, pig’s ear I meant, ear.

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Snapchat introduces its first in-app purchase & new lenses feature

Up until now Snapchat has only been making money from selling ads. That’s all changed as it has now introduced an option where people can buy three extra Replays of Snaps they’ve already watched for $0.99.


It’s has also introduced lenses which can alter selfies using facial recognition software to make them vomit rainbows (among other things) – stop press! The company has said they’ll remove and add one lense every day to keep the crazy snap chat kids coming back for more (and hopefully replaying them)!

Snapchat - Vom the rainbow
Snapchat – Vom the rainbow

Pinterest celebrates 100,000,000 monthly active Pinners

Since its birth in 2010, Pinterest has fast become the must visit platform for creativity and has now reached a milestone of 100,000,000 monthly active users. From Swiss beekeepers, to Canadian Landscapers and all – the mummies planning a new eco-nursery for their darling little Horatios – in-between, it can’t be said its user bank isn’t varied.

Coca-Cola become first brand to have its own emoji

Twitter has capitalised on the huge emoji trend right now by creating a custom one which appears when people tweet the hashtag #ShareACoke. Coca-Cola has also brought Vine stars like Ethan Dolan, his brother Grayson and Hayes Grier to spread the new emoji love to users. Twitter’s senior director of brand strategy Ross Hoffman said the social network chose Coca-Cola to test with as it was a “perfect opportunity to work with a nimble and smart marketer to make this happen”.

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Nescafé ditches traditional websites for Tumblr

Hats off to Nescafé! Already Nestlé’s top-performing brand on social media, it’s now made the decision to move both its global and local sites to micro-blogging site Tumblr. Regarding the move aimed at Millennial consumers using tablets and mobile phones, Michael Chrisment, Global Head Of Integrated Marketing has said: “A key point is accessibility. In this world mobile goes first, and really the website is truly optimised for mobile smart phones and tablets”. Nescafé claim the move will make it easier to integrate user-generated content. At this stage, I’m not sure whether that includes this jittery blog post written after my perfectly balanced, nothing to worry about, five coffees for lunch.

Nutella jar personalisation campaign goes s&!t

When Nutella launched a campaign letting users personalise their own labels, did they think it would end up panning out like this? Probably. They asked users to share their labels on social media using the hashtag #mynutella and share their labels on social media using #mynutella they did. Here are some of our favourites:




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We Are Social’s Tuesday Tune-Up #200

by Cat May in Uncategorized

Australian reality TV <3 Twitter

While The Voice continues to fill the internet with gifs and Periscopes of Delta Goodrem dancing, The Bachelor has opted to send roses to fans who tweet the most during the show. If you’ve always dreamed of receiving a rose from The Bachelor then this is your chance to make it reality.

Facebook adds Buy and Sell

Facebook is currently testing a new Buy and Sell page across Australia and New Zealand. The page option has begun appearing under the ‘Favourites’ column on the left hand side of the news feed and looks as though it may be Facebook’s next big step into facilitating purchases.

Abbott tweets and regrets

We’ve all been there. Riled up about someone or something, we’ve taken to Twitter and posted a sassy comment, only to later regret it and question why we ever thought it was a good idea. Thankfully for most of us there aren’t too many consequences of a regrettable tweet, but this weekend Tony Abbott learnt the hard way that old tweets can come back to haunt you. With the pressure on Bronwyn Bishop to resign, this old tweet from the PM resurfaced and resulted in criticism and a whole heap of mocking on social media. Let this be a lesson to us all: think twice before you tweet.

Facebook releases Q2 figures

Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users reached 968 million from 936 million in Q1.

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Facebook tests profile tags

Facebook is trying out LinkedIn-style profile tags. The feature allows users to add tags to their friends’ profiles or to their own, and was described by the network as follows:

Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.

Instagram ad sales to reach $2bn by 2017

Instagram ad sales will hit $600m this year, according to a report by eMarketer. The figure is expected to jump to $2.81bn by 2017, when it’s predicted that Instagram will outsell both Google and Twitter for US display ads.

Twitter releases Q2 data

Like Facebook, Twitter released its Q2 figures last week, seeing ad sales jump 63% year-on-year for the quarter to $452m. Total revenue was up to $502m, but interim CEO, Jack Dorsey, still recognises the network’s issue with user growth:

In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.

Snapchat continues to update Discover

Snapchat’s transformation into a content publishing platform is seeing signs of success, as the network announced that 50 million users have visited its Discover section in the 30 days since tweaks to make content more conspicuous. While they won’t say what the figure was before the changes, apparently they’re happy with the result.

The changes are set to continue, with a shake-up of content providers that sees Yahoo and Warner dropped for the youth-focussed Buzzfeed and iHeartRadio. The platform is also reportedly planning a ‘special product’ for e-commerce with Hearst Corporation, which publishes the likes of Cosmopolitan and Esquire. PLUS, if all that fails to bring in revenue, you can now buy an official Snapchat beach towel for $24.99.

Google ends YouTube and G+ integration

Google has ended its forced integration between YouTube and Google+, meaning users can now sign up for the former without a profile on the latter. And there’s more where that came from, with Google stating that “It doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Yahoo acquires social shopping site Polyvore

Yahoo has agreed to buy social shopping site Polyvore, which allows people put together and purchase sets of outfits and accessories. Polyvore will continue as a stand-alone service, while enhancing Yahoo’s consumer and advertiser offerings and helping drive traffic.

Talenti’s ‘Flavorize Me’ campaign

Gelato brand Talenti has launched a campaign that uses social media profiles to create personalised ice cream flavours. An algorithm scans platforms such as Twitter, Instagram and Facebook for keywords, which are then linked to different ingredients and combined to create the perfect ice cream flavour for you.


Coca Cola measures happiness of Londoners

This summer Coca Cola is teaming up with Capital FM to measure the happiness of London commuters as part of its ‘Choose Happiness’ campaign. Londoners are encouraged to tweet their mood along with the hashtag #choosehappiness. Tweets will be used to project a real-time data analysis of the general mood of London’s inhabitants onto 300 billboards.

Topshop removes mannequin due to Facebook complaints

An unhappy shopper has recently accused Topshop of promoting unhealthy beauty standards after coming across a ‘ridiculously shaped’ mannequin in one of their stores. The shopper’s 500-word message attracted more than 3,700 likes on Facebook. In response to the complaint, Topshop has said that they will no longer be ordering the mannequin in that size.

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We Are Social’s Tuesday Tune-Up #196

by Cat May in News

We are #gladeveryday

What makes you glad? The team at GLAD Australia are celebrating the return of the original cutter bar on their Cling Wrap with a campaign welcoming this consumer powered product change. After seeing customers taking to their social channels to express their complaints about the new cutter bar position, the brand has decided to change the packaging and bring the cutter bar back.

The community started sharing how “glad” they were about being listened by the brand, and a social campaign was developed to leverage this organic conversation trend within the community, inspired by their behaviour. Now, all Australians are being asked to share what makes them glad using the #gladeveryday hashtag for a chance to be rewarded every day. All content is being aggregated and is visible on a conversation hub, offering a great insight into what Australians are glad about.

Happy Social Media Day!

Whether it’s the highlight of your year or you think it’s just a Mashable gimmick, June 30th is Social Media Day and it’s time to celebrate. There are meet ups taking place around the country and the globe so keep an eye on the #SMDay hashtag to see what’s going on…

Twitter x TV = a whole lot of gifs

What does the return of The Voice mean for social media? It means a whole lot of gifs, if The Voice‘s Twitter profile is anything to go by. Since the launch of Twitter Australia’s TV dedicated handle, shows have been upping their game and anyone who follows The Voice can now request moments of the show to be tweeted in gif form. For a show all about the voice, the social media team is certainly trying to etch visuals into your memory…


Facebook is testing a mobile lead-generation ad unit
Another day, another Facebook mobile ad unit. The social network is testing lead-generation-based mobile ads that will allow users to sign up for newsletters or complete forms with two taps, with fields being pre-filled with the information Facebook already has about the user. If they sufficiently help to reduce the hassle of filling out details, the ads could be a real success.


Jazz up your photos with Facebook’s new photo uploader
Facebook has introduced a new way to spruce up your photos by adding text, filters or stickers onto any of your photos. The functions may not exactly be revolutionary but Facebook is keen to stay on top of the game especially with the likes of Snapchat and Japanese messaging app, Line, already being early to the party. The new photo uploader is currently being tested but watch this space for when it is rolled out across iOS soon.

You can now use Facebook Messenger without having an account.
Not keen on using Facebook but want to stay connected with your friends? Do not worry – Facebook has this sorted. Starting in Canada, North and South America, users can sign up for the Messenger app without having a Facebook account. The change comes with a new “Not on Facebook?” button where people can then upload their phone contacts which will be matched with other Messenger users. The head of Messenger, David Marcus calls it ‘an augmented address book’ where a user will have all of their address book and the ability to search for everyone on Messenger.

Instagram revamps its ‘search and discover’ functions
From having a pretty basic ‘Explore’ function, Instagram has ramped it up a notch and introduced a whole new way of exploring and searching for photos. As well as a revamped explore feature, complete with trending tags, users can now search specific categories, location-based topics or even events in real time. The change brings Instagram into being at the forefront of real-time content alongside the likes of Twitter and Snapchat.


Snapchat gives advertisers the hard sell
Snapchat took a very temporary break from being cool last week and released a no-fun infomercial about Snapchat‘s ads. In a zero fuss, zero enjoyment video, Evan Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.

Bringing back the Mayor!
Location-sharing app, Swarm, has brought back mayorship to the delight of… no-one, really. Since launching off the back of Foursquare, the app has slowly declined in the ranks and it seems the latest efforts may just be a bit too late.

Happy birthday to Reddit!
User-generated blog Reddit celebrated its 10th birthday this week. Since the website was set up 10 years ago there has been 190,227,552 posts, 36,136,190 user accounts and 1,715,454,785 comments… only 0.36% of which mention cats. Reddit is now so huge that its current active users would make up the 8th largest population in the world, just after Nigeria and larger than Russia, Japan, and Mexico.

Crocs goes creative
Summer is a big season for crocs and to really push sales, the brand has recently partnered with Twitter to create a new, interactive campaign. Consumers can pick a pair of crocs and an outfit of choice for a model to wear… whilst going down a waterslide. The content will live on a micro blogging site called Funway Runway and will be a ‘cross section of fashion, fun and footwear’.


Lilly Pulitzer collaborates with Snapchat
American brand, Lilly Pulitzer has collaborated with Snapchat in offering custom prints to add to customers own Snapchat photos. When a user enters a store they can automatically add a printed ‘geofilter’ to their photos. Jane Schoenborn-Paradis, vp of creative communications at Lilly Pulitzer commented on how (Snapshat) “is such a visual platform and allows us to share our prints and enforce what we’re known for in a fun way.”



Facebook shows its support for same-sex marriages
Have you noticed that your Facebook News Feed is looking a lot more colourful? After the U.S. Supreme Court ruled that same-sex marriage is now a fundamental right, Facebook launched the new ‘Celebrate Pride’ tool where users can show their support of marriage equality by adding a rainbow filter over their profile photo.


It’s not just Facebook that’s shown support for the latest ruling in America. Lots of brands have leapt on the back of the same-sex marriage legalization and have demonstrated their support in a variety of ways:

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We Are Social’s Tuesday Tune-Up #193

by Cat May in News

Brands embrace the social Women’s World Cup

Twitter has brought back its Hashflags for the Women’s World Cup which kicked off in Canada over the weekend. Hashflags are being used by brands to cheer on teams, while the Australian national team are creating personalised images for fans via Twitter.

Hashflags for Women's World Cup

Twitter update links conversations together

A new update to Twitter for web has made it easier to follow conversations by showing links between chains of conversation. The update is currently rolling out to users and is web-only for now so don’t worry if you’re not seeing it just yet. Twitter Conversations

Facebook Lite comes to not-so-smartphones
Facebook has started the official rollout of Facebook Lite, the stripped-down version of its mobile app designed for those on slower connections. It’s missing some data-intensive features, like video or location services, but allows picture uploads and most of the Facebook ‘basics’. Asia gets Facebook Lite first, but it’ll soon be around in parts of Africa, Latin America and Europe.

Facebook tests Saved Replies
Facebook is trying out ‘Saved Replies’, a feature that will allow Page owners to write, save and re-use messages when talking to customers. It’s one for community managers, particularly those with lots of customer service enquiries.

Save Facebook Replies

Instagram bulks up ad offering
Instagram is looking to increase its ad revenue. That’s the message that comes from its latest updates, which include new buttons (‘Install Now’, ‘Shop Now’ and ‘Sign Up’), demographic and interest targeting and an API for managing large campaigns.


Ad Age discussed the move, stating that the updates would open up Instagram’s ad platform beyond brand advertisers to ‘direct-response advertisers’, who are willing to pay more per ad for the ability to accurately target their preferred group. It’s also good news for the likes of fashion brands, who can now use the visual platform as a shopping site. Instagram is looking increasingly like a strong destination for all sorts of advertisers.

Pinterest adds shoppable pins
Instagram wasn’t the only social network to launch a ‘Buy’ button this week. Pinterest, another social network that’s particularly visual in its nature, is adding the feature. Brands including Macy’s, Kate Spade, Cole Haan, Nordstrom and Ethan Allen are already on board.

Tumblr debuts GIF search
You can now search for GIFs on Tumblr. The platform has added a search engine that includes all GIFs posted to the platform natively, which will rank results based on a number of factors, including engagement. Tumblr users can post GIFs using the feature – clicking on a search result will add it to a post, along with a credit for the creator.

Coke adds names to promoted tweets
Coke is using promoted tweets to call out potential customers by name. As part of the brand’s ‘Share a Coke with…’ campaign, the tweets include the recipient’s name in both the post copy and the image. Here’s what it looks like, provided you imagine your name is Christopher.


Ballantine’s creates Instagram magazine

Ballantine’s, the whisky brand, has published an entire magazine issue on Instagram. It can be found at @w_issueone, where you can tap individual pictures to lead to articles.


Twitter-powered ‘arcade claw’ hits Topshop

Topshop’s flagship store, at London’s Oxford Circus, has been reimagined as a ‘playland’, complete with a Twitter-powered arcade claw that fills the entire front window. Winners can expect prizes that range from make-up to a £500 shopping spree.

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