Here are all of the posts tagged ‘twitter’.
ANZ celebrates Sydney’s Mardi Gras
To celebrate its partnership with Sydney’s Gay and Lesbian Mardi Gras, ANZ has remodelled 10 ATMs around the city into gAyTMs. Dolled up in rhinestones, interesting prints and even faux fur (mascarading as a Freddy Mercury-style moustache), the gAyTMs have inspired plenty of sharing across social media. The campaign takes advantage mostly of Instagram – which the bank only recently joined – with almost 2,500 photos shared over the service. Reactions have been mostly positive, to the extent that St George played copycat and created its own gAyTM. ANZ has also committed to donating ATM fees generated by the cash machines to community support group Twenty10.
The Oscars and social media
Yesterday’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.
The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.
Update: Samsung denies that it paid DeGeneres for the stunt, saying that she “organically incorporate[d] the device into the selfie moment.” Never the less, in honor (or perhaps in response to negative reactions), Samsung has committed $3m to the TV star’s chosen charities.
Facebook ads get grounded
After launching (and misfiring) its first brand advertising campaign in 2012, the social network has been quietly rolling out ads online this year that are much more down to earth. They focus on how users can compliment their off-screen experience with the core utilities of Facebook, particularly the ability to communicate with multiple people at the same time. The overall effect is to demonstrate the value of Facebook in users’ lives with quirky and personable examples of how Facebook utilities can be used for non-virtual self-improvement.
Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.
Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.
Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.
Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.
Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.
Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.
LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.
LinkedIn expands in China
LinkedIn has has launched a Simplified-Chinese language beta site branded “领英”, a joint venture with Sequoia China and China Broadband Capital in a bid to expand its offering in China. Cleverly, the site integrates with Sina, Tencent and WeChat. This means that LinkedIn is now available in 22 different languages worldwide.
WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.
Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.
Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.
It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.
Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.
McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.
Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.
Boots hosts live-streamed Facebook tutorial
UK high street retailer Boots hosted a 90-minute live-streamed tutorial on its Facebook page last week. The session, directly from the brand’s Nottingham store, contained hair and beauty tips, and was dubbed ‘Feel Like New Live’.
American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.
Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.
Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.
Toyota takes to the road with social mobile app
Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the way and shared with friends. Roadtrip can also record where travellers stopped along the way and the landmarks they come across, even when the trip is out of mobile data range, as well as recommending trips and route from other users.
WhatsApp users double in less than a year
Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.
China’s Weibo users decline while WeChat rises
The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.
The ongoing saga of organic reach on Facebook
Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:
Facebook is testing a mobile ad network
Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.
Watch your b-to-b-back, Linkedin
Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with Linkedin.
Twitter lends a hand to brands and publishers
Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.
Ajax helps you wipe away annoying social trolls
Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.
JBL turns tour tweets into music
JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.
Thinking of buying a DLSR? Not after this campaign…
This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:
Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.
OnePiece unveils #HackTheSale social campaign
The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.
Microsoft faces a fumble with the FTC
Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.
Brands’ Grammy Tweet Attempts…
The awards season is truly upon us, beginning with a bang over the weekend with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.
However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.
#BBCtrending: ‘Go home train, you’re drunk’
A tweet containing a peculiar picture of a train being transported through a town in Wales has been retweeted more than 2,200 times. The tweet was sent by We Are Social’s very own, Chris Applegate, along with the line “Go home train, you’re drunk”. In addition to being retweeted by the likes of DJs Rob da Bank, Sara Cox and Jameela Jamil, the tweet has been ‘favourited’ more than 1,000 times. Chris shared his secret of triggering a Twitter mini trend with the BBC, declaring it’s down to a combination of three factors; the picture itself, the line, and the timing.
Go home train, you’re drunk pic.twitter.com/paEViGrn7u
— Chris Applegate (@qwghlm) January 17, 2014
Following on from We Are Social‘s hugely popular Social, Digital and Mobile Worldwide in 2014 report from last week, we’re very pleased to share an even more detailed look at the online landscape around the Asia-Pacific region.
It also turns out that a week can make a big difference when it comes to online data; in the past 7 days, and with the help of some of the 200,000 people who’ve viewed our Global report, we’ve found some even fresher stats to the ones we published in last week’s report.
These new discoveries have had a particular impact on India’s stats, where figures for internet users have changed from 151 million to 213 million. Internet figures for Indonesia have also almost doubled, to 72.7 million.
These changes have had a significant impact on the regional and global totals too, so we’ll begin with a refreshed look at the stats from the very top.
The Global Picture
Following revisions to a number of countries, the number of worldwide internet users now exceeds 2.64 billion, representing global penetration of 37%:
Following our report last week, we also received a number of queries regarding the difference between mobile subscriptions and actual mobile users, so we’re delighted to be able include a new chart comparing the two in this report.
We’ve teamed up with the wonderful team at GSMA Intelligence for this, and they’ve been kind enough to let us share this valuable data for every country in APAC. You’ll find the individual country and sub-region data in the full report , but here’s the APAC picture:
In order to understand the context in which people use mobile devices, it’s also important to understand how people pay for their subscriptions (contracts), and whether they have access to potentially faster mobile data connections.
The chart below offers more detail on both these areas, detailing how many people have pre- vs post-paid contracts, and using 3G as a proxy for the likelihood people could access faster internet if they chose to take out a relevant mobile data plan:
Asia-Pacific In Context
APAC is home to almost 3.9 billion people, accounting for just under 55% of the total world population. The region hosts just under half the world’s Internet users, and 52.2% of the world’s active social media users:
click to enlarge
Although internet user data for a number of countries around the region hasn’t been updated as recently as we’d hoped, APAC has still shown impressive growth in recent months, with Asian countries alone adding more than 150 million new users since our previous report in October 2012 – many of which were in India and Indonesia:
However, internet access is still far from a universal reality around APAC, and penetration rates in some countries remain surprisingly low:
It’s interesting to see how the average number of hours spent on the internet varies around the region too, both in terms of desktop / laptop access, as well as the time spent on the mobile web:
It’s important to note that the figures in the chart above are based on claimed time spent on the internet, rather than on actual traffic. This has two important consequences:
- The data will, in part, reveal the story that people choose to tell about their internet use, rather than the exact number of minutes they spend connected
- However, in a similar way, this ‘claimed’ data helps to avoid over-counting internet usage when someone is connected to the internet, but not actually making use of it (e.g. the browser is open in the background while someone works on another, non-internet related application).
- There may also be some variations across cultures in what people consider ‘internet’ access. For example, someone who streams music through a service like Spotify for the whole day may not consider this ‘time spent on the internet’, even if we could argue the opposite is also true.
2013 was an impressive year of growth across almost every aspect of the social media world in APAC, with chat apps in particular seeing stunning growth thanks to platforms like WeChat, LINE, and Kakaotalk.
We’ve chose to focus on social networks for this report’s data though, as they continue to offer the greater opportunity for marketers.
User figures and penetration rates for social networks still vary hugely around the region, but the overall trend is definitely upwards (note that MAU stands for Monthly Active Users):
It’s worth highlighting that the figures for social media penetration often exceed those for internet penetration, especially in fast-evolving markets. There may be a number of reasons for this:
- Social media stats are almost always more up to date than those for internet usage, largely because they are collected by a commercial entity on an on-going basis and published at least quarterly to help with advertising sales. In Facebook’s case, the monthly active user figures are available in almost real-time.
- Many reports on internet usage and penetration omit mobile internet usage, meaning many mobile-only users aren’t included in the figures (partly because they’re more difficult to identify). In many emerging markets – particularly places like Indonesia or Myanmar – mobile-only use can account for a significant proportion of internet use. People accessing social media through mobile devices will be counted, however, meaning social media numbers are often a more accurate indication of actual internet use and penetration in these markets.
- On the other hand, some people may have multiple social media accounts on the same platform, leading to a slight skew in the data, although we don’t anticipate this is the main cause for the difference between internet and social media usage numbers.
We’ve also changed the way we report user numbers in this year’s report compared to our previous report in 2012, and we now only report monthly active user numbers (MAUs) for any given platform. This ensures a more reliable and actionable data set, and ensures organisations using the data have the most up-to-date picture of people’s preferences and behaviour throughout the region.
Facebook’s MAUs continued to grow across the region over the past year, adding 54 million by January 2014 in Asian countries alone (excluding countries in Oceania like Australia and New Zealand).
China’s Qzone added 25 million MAUs too, meaning that overall growth around the region is somewhere in the region of 80 million new active users – almost 10% growth year-on-year.
We opted not to include chat apps like WeChat, WhatsApp, LINE and Kakaotalk in this year’s analysis for a couple of reasons:
- The way that people use these platforms remains largely one-to-one, so they offer less of an obvious mass engagement channel for brands compared to platforms like Facebook, Twitter and Weibo (although we recongise that this is changing, especially with tweaks to WeChat’s platform);
- The companies who operate these platforms tend not to publish monthly active user figures, and where they do, they aren’t broken down by country, making it very difficult for us to attribute usage by country.
However, for handy reference, the global user figures for each of the region’s largest chat apps are as follows:
- WhatsApp: 400 million monthly active users worldwide
- WeChat (Weixin): 270 million monthly active users worldwide
- LINE: 300 million total registered users worldwide
- Kakaotalk: 130 million total registered users worldwide
We’re pleased to offer time spent on social media for many of the region’s larger economies too, thanks to some great data from GlobalWebIndex’s Active Usage: Time Spent study, which they’ve kindly allowed us to share. You can find out more about this study here.
As with the time spent on the internet chart above, this data is based on claimed usage rather than actual traffic information. This again means that data may be coloured by the story people wish to tell about themselves, but at the same time, it also helps to avoid over-counting time where people have social media open in the background.
Based on our qualitative research, many people keep social networks open throughout the day in a distinct browser tab or tool like Tweetdeck, but do not necessarily spend all that time actively engaging with the platform itself, so the data above should be used in conjunction with traffic-based numbers (where available) to paint a multi-dimensional picture of people’s behaviour.
It’s interesting to explore the above chart in the context of the societal norms of each country too; it appears that the time spent on social media is determined as much by a nation’s culture as it is by the speed or ease of internet access. In many countries where fast internet access is still a luxury, people still spend many hours engaging with social media, highlighting once again that social media are playing a huge part in the growth and evolution of the online landscape in APAC.
However, to enrich this story, it’s worth looking at the infrastructural elements too. Mobile devices play a huge role in Asia’s social media scene, so we’ve added an extra data set to this report to illustrate mobile social access in more detail:
The number of mobile subscriptions in APAC continue to grow steadily in the past 15 months, with Asian countries alone adding more than 200 million new subscriptions since our previous report in October 2012.
Although it’s likely that some of these new subscriptions constitute second subscriptions (e.g. an additional contract for work or personal use), the importance of mobile devices even in the region’s less developed nations highlights the critical role mobile plays in people’s daily lives in APAC.
While it can be tricky to identify the exact number of people accessing the internet through mobile devices, we have identified reliable data for two important indicators that offer valuable insights: mobile broadband subscriptions, and people accessing social media through mobile devices:
It’s particularly interesting to note that the proportion of the population accessing social media through a mobile device is much higher than the penetration of mobile broadband, suggesting that many people continue to access social media through slower mobile connections.
You’ll find this data broken down for each country around the region in the full report.
The Individual Country Story
We’re delighted to announce that we now have social media and mobile data for every Asian country, as well as 4 key nations in Oceania.
Major additions to this year’s report are North Korea and Myanmar, and although the numbers aren’t likely to challenge China’s position as the dominant digital player in the region, it’s very exciting to see how online media are helping to open up some of the world’s most secretive nations.
In particular, Myanmar – or Burma, if you prefer – has surprised us with the sheer speed of growth, particularly when it comes to social media. From a country where Facebook was technically blocked barely 12 months ago, this Southeast Asian country now boasts well over 1 million Facebook users, and is still growing at an impressive rate:
Despite these impressive numbers though, this still represents a social media penetration of just 2% in Myanmar, so there’s clearly plenty more potential for growth as the country continues its journey towards a fully open approach to the internet.
Even mobile subscriptions struggle to reach double-digit penetration, while the internet – albeit based mostly on fixed-line figures – languishes at just 1%.
However, 2014 looks like a promising year for Myanmar’s online landscape, and we’re looking forward to plenty more good news from them in the months to come.
The story in North Korea remains less clear; with the internet still officially blocked in the world’s most reclusive nation, it’s difficult to get a clear picture of what’s going on. However, Facebook themselves state that they now have 8,200 users within the North Asian state, 4,600 of whom access through mobile devices:
It’s unclear how many of these users are actually North Korean citizens though, and we suspect that a significant proportion may be foreign nationals based in the country.
However, the fact that it is even possible for these people to access Facebook from within North Korea represents a step forward compared to the situation this time last year, so we’ll take that as a glimmer of hope for 2014.
We’ve also included data for Timor-Leste, which, although still small in absolute numbers, represents another reason for optimism, given the young country’s recent history.
East Timor’s social media population in particular is growing steadily, with 6% of the population – or 76,000 people – using Facebook at least once in the past month:
As with many emerging economies, the numbers for internet usage in Timor-Leste are far lower than those for social media, mainly because it’s harder to measure the exact number of people accessing the internet.
Many people still access from shared devices in internet cafés or in places of work, and data is often collected by surveys that have taken quite some time to gather, analyse and publish.
Social media figures such as those made available by Facebook are almost real-time though, offering a more up-to-date and accurate picture of the online landscape within these fast-evolving digital ecosystems.
Excitingly, mobile phone subscriptions have already surpassed 50% penetration in Timor-Leste too, meaning many more people now have the opportunity to connect to the internet as soon as affordable mobile data plans become available.
Alongside figures for Australia and New Zealand, we’re also pleased to present some initial figures for Fiji and Papua New Guinea. Both nations play an important role in understanding the broader picture across Pacific nations, and the stories their data snapshots tell reveal some interesting insights:
Fiji already demonstrates relatively strong internet and social media penetration figures, surpassing the regional average in both areas.
Meanwhile, Papua New Guinea still has plenty of potential for growth, with barely 4% of the population using Facebook in the past month. However, with mobile subscription penetration of 42%, it’s clear that Papuans have an increasing digital opportunity, and we’re confident these figures will all grow considerably during 2014.
We’re also pleased to share statistics on mobile social behaviour for all 30 countries in this study, ensuring marketers have a solid understanding of the opportunities to engage their audiences in a variety of settings and contexts – here are some example stats for Indonesia:
As mobile increasingly becomes our predominant means of accessing online services and content, it’s likely that Asia-Pacific will continue to lead the world in defining the future of the online landscape.
The India Changes
Finally, given the major changes in internet user numbers since last week’s report, here’s how the individual country situation looks today:
So there you have it – another week, another bumper collection of stats. Do get in touch if you’d like some help making sense of these numbers, or turning them into part of an actionable strategy.
Be sure to check back to our blog for more updates in the coming weeks too – given how quickly the data seems to be changing, it’s clear 2014 is going to be another vintage year for online growth. We’re already looking forward to next year’s APAC report!
Sources for all the above data are listed in the full report. We’d especially like to thank Tom Smith at GlobalWebIndex and Matt Ablott from GSMA Intelligence for their help in providing data for these reports, and for allowing us to publish their valuable data.
Social media updates from passengers stranded in Antarctica
Some of the 74 passengers currently awaiting rescue on Russia’s MV Akademik Shokalskiy have been keeping family and friends updated via Twitter, Vine, Youtube, Google+ and Skype. Passengers Alok Jha and Laurence Topham, who are journalists with The Guardian, as well as Chris Turney, a professor and leader on the expedition have been posting about penguin sightings, cake availability and the rescue attempts thus far. You can follow all the action of their adventure at #spiritofmawson.
We’re in the ice like the explorers of old! All are well and spirits are high. Happy Christmas from the AA… https://t.co/dIiKBnP6rz
— Chris Turney (@ProfChrisTurney) December 25, 2013
Myer’s Boxing Day website crash causes social media backlash
As shoppers flocked to grab post-Christmas bargains both in-store and online, Myer’s woes continued with their website crumbling under heavy traffic leaving many frustrated customers with this message:
Many initially took to Twitter and Facebook to express their dismay:
However, fans of Myer on Facebook were quick to defend their social media team and thanked them for their continued updates and polite responses. As of the 31st of December, Myer’s website is still closed. CEO Bernie Brookes has announced extra discounts and exclusive online offers once the site is back up and running.
Is Facebook ‘dead and buried’ to European teens?
Research into the behaviour of European teens aged 16-18 has found that Facebook is becoming less and less important, as the demographic moves towards the likes of Twitter, Instagram, WhatsApp and Snapchat. The key reason given for the shift is the desire to stay away from their parents, which could prove severely costly for the network. Daniel Miller, lead anthropologist on the research team, put the situation in no uncertain terms:
For this group Facebook is not just falling, it is basically dead, finished, kaput, over.
However, some have looked to cast doubt on the research. The BBC’s technology correspondent, Rory Cellan-Jones, has argued that the sample groups are too small: for example, the above quotation comes simply from examination of UK teens aged 16-18. He also states that Miller gives too much weight to interviews, arguing that there is no reason why a small sample group of teenagers professing their love for Twitter should prove that teens are leaving Facebook ‘in their droves’.
Further research has shown that, across all groups from age 18 upwards, Facebook is still the most popular of all social networks. A report into UK social media users found that 18% of over-65s were on Facebook, a leap ahead of the 6% on second-most popular site YouTube. The same study also showed the continued popularity of the network with 18-24 year olds; the question is how Facebook copes as its audience begins to age.
The extent of Facebook’s organic reach decline
A string of studies have shown there to be a vast decrease in organic reach since Facebook’s announcement at the start of this month. One piece of research into 21 large brand pages found an average dip of 44.3%, with one page experiencing a decline of 87.8%. This had an impact on engaged users too: a 34.5% decrease, on average. Edgerank Checker also examined the changes, analysing one week either side of the 2nd December. Their research showed a dip in reach of 21%, from 9.4% to 7.5%, with status updates suffering the worst.
Facebook is the top social network on smartphones
Facebook has been crowned the most popular social network on smartphones in 2013, on a list that also includes YouTube, Instagram and Twitter. Facebook was in fact the most popular app of all, with a monthly audience of over 100 million and a year-on-year increase of 27%. Perhaps surprisingly, Instagram came three places higher than Twitter; its 7th place was supported by a monthly audience of 32 million and 66% year-on-year growth, compared to Twitter’s figures of 30.8 million and 36%.
Foursquare’s passive smart phone tracking
Foursquare is extending its data capabilities through constant, passive tracking of smart phone locations. This functionality, necessary to power its ‘passive notifications’ feature that tells users about nearby places, is providing the network with further data to sell to advertisers.
Coca Cola’s #ReasonsToBelieve
Coca Cola are focussing on positivity in their latest campaign, dubbed ‘Reasons To Believe’. As well as the video ad shown below, they are supporting the activity with the hashtag #ReasonsToBelieve on Twitter, Instagram and Facebook, through which the brand is asking fans to share their own acts of kindness.
Mastercard is asking its social media communities to share their ‘priceless moments’ from 2013 using the hashtag #PricelessNewYear. The best will be shown on billboards in New York’s Times Square during this year’s New Year’s Eve celebrations.
Smart Car USA call for selfies on Twitter
Smart Car USA are encouraging their Twitter followers to share a selfie using the hashtag #smartwrapme. Winners will then see one of the cars dressed up, inspired by their own looks.
— Official smart USA (@smartcarusa) December 17, 2013
Leica selling cameras through Instagram
German optics company Leica is enabling fans to purchase its latest camera, the Leica C, directly via Instagram. Users will need to register with Arco, a startup that enables purchasing through the network, then follow the @Leicabrasil account, which will be uploading a number of photos taken with the camera. Fans can then simply comment ‘purchase’ on any of these in order to buy the product for themselves.
LinkedIn’s top 25 skills for getting hired
LinkedIn has produced some analysis of the skills that got people hired in 2013: at number one, it’s social media marketing. In fact, tech skills form a huge part of the top 25: numbers two and three are ‘mobile development’ and ‘cloud and distributed computing’ respectively.
#HipsterSanta approves Sydney’s new Central Park shopping centre
#HipsterSanta has been introduced as a PR initiative to drive awareness and encourage sales at Sydney’s new Central Park shopping centre. While the campaign is supported by traditional OOH media, it is socially lead through Twitter & Instagram channels created by #HipsterSanta himself. Shoppers are encouraged to get involved on Instagram & Twitter by posting tagged photos for the opportunity to win store vouchers.
Holler uses shock value to raise funds for charity
The rules of disruption were changed in Holler’s latest “shocking” activation to raise Christmas money for charity. Flipping the advertising model on its head, Holler let the audience become the disrupters by crowdsourcing electric shocks which were administered to several of their team members. The entire endeavour was streamed live and Holler donated $1 to The Factory for each shock that was sent. Participants were encouraged to socially share the activation to raise awareness. In only 4 hours the team was able to reach their goal of $5,500 – that’s 1,375 shocks per hour. Let’s hope they’ve recovered.
Facebook introduces autoplay for videos
After testing the system for a while, Facebook has begun to introduce autoplay videos for mobile and desktop. Earlier in the week, most users on iPhone and Android received the system, which works as follows: as you scroll past a video, a preview begins to play without sound. If you don’t want to watch it, just scroll past. If you do, you can click for the full viewing experience, including audio. Later in the week, desktop users began to notice the same feature, which Facebook will be continuing to roll out to more and more users.
Facebook release tool for gauging sales
Facebook has launched a new tool for advertisers, allowing them to track users who saw a promoted post and ascertain which of these then went on to make a purchase either online or in a physical store. Retailers can offer Facebook the information they have on customers, including email addresses and phone numbers, and find out which of these have seen a promoted post.
Instagram introduces direct messages
Instagram has added the ability for users to send direct messages. A user can send photos or videos to anyone who follows them, with the two then able to converse underneath the message. If you don’t follow someone, you’ll get a notification to a ‘pending requests’ centre. Instagram announced the changes in a blog post, which included the below video.
Brands have already started using the system, too. Fashion brand Gap sent direct messages to the first 15 people to reply to a message; from these, winners were selected to receive a denim tablet case.
Hyatt Hotels have been sending messages to their fans, too, wishing them a Merry Christmas.
Twitter users can send images in direct messages
Twitter has introduced a few updates to its apps for iPhone and Android, including the ability to send images in direct messages. Messages are also easier to access through a tab at the bottom of the screen, while users can swipe to switch between the ‘Home’, ‘Discover’ and ‘Activity’ sections of the app. For Android only, there is now a star button next to the ‘Follow’ tab, allowing users to receive notifications for whomever they choose, whether it be a celebrity or one of their friends.
Twitter adds ‘Broad Match’ to keyword targeting
A few months ago, Twitter introduced keyword targeting, allowing advertisers to target an audience based on specific words in their tweets, or those with which they engage. Now, the network has added ‘Broad Match’, allowing them to automatically include related terms in the search. Those related words can include synonyms and alternative spellings, as shown in the below image.
Twitter tests ‘Nearby’ screen
Twitter is experimenting with a ‘Nearby’ feature, which would allow users to see tweets from everyone in their vicinity. The below image shows how the ‘Nearby’ screen would work: it’s essentially a map, with a blue icon for the user’s location, below which there’s a timeline of nearby tweets. The locations of these tweets will be shown on the map above.
Twitter reverses ‘block’ button change
Twitter has reversed the changes it made to the ‘block’ button very shortly after their introduction. The new system, which allowed users to RT, follow or reply to those who had blocked them, was met with widespread public disapproval, which Twitter rapidly took on board.
Google+ to serve social ads across the web
Google+ has introduced a new type of ad, called a +Post ad, which will allow brands to promote G+ updates across the ‘Google Display Network’. The ads, which will comprise the ability to +1, comment or share, should serve to greatly extend the reach of branded content on the network, as well as of the network itself.
Live streaming on YouTube
YouTube has announced the ability to live stream, which will be available to verified accounts that are in ‘good standing’. Video manager will contain a button from which account holders can begin a live stream, as well as the ability to launch a Google+ Hangout directly from YouTube.
Kik reaches 100 million registered users
Messaging app Kik has reached 100 million registered users, and is reportedly adding 250,000 every day. The success comes partly due through its anonymity – users go by a username rather than providing their phone number – as well as ‘Kik Cards’, which are basically mobile web applications.
Dunkin’ Donuts hold Google+ Hangout
Dunkin’ Donuts has continued its social media experimentation by hosting its first ever Google+ Hangout. In it, the brand’s executive chef, Stan Frankenthaler, will reveal the winner of a $1,000 prize for a photo submission contest. The campaign, which was itself hosted via social media, asked fans to submit a photo of a recipe to either Facebook, Twitter, Instagram or Pinterest.
Andy Murray gets SPOTY congrats from adidas
British tennis ace, Andy Murray, yesterday capped off a successful year by winning the BBC’s Sports Personality of the Year award. Playing on his reputation for blandness, adidas posted the below tweet about their star’s achievement; to date, it’s received over 13,000 retweets.
— adidas UK (@adidasUK) December 15, 2013
Samsung makes mistake in trying to hush YouTuber
A good rule for electronics manufacturers is not to make products that set on fire. A good rule for anyone who’s heard of social media is not to try and silence someone who’s making a complaint online. Last week, Samsung did both of those things. When YouTube user Ghostlyrich complained about his phone in a video after being asked for ‘proof’ that it was broken, Samsung issued a list of demands he’d need to abide by in order to get his phone replaced. These were to:
delete his YouTube video, promise not to upload similar material, officially absolve the company of all liability, waive his right to bring a lawsuit or other legal complaint, and never make the terms of this agreement public. A witness would also have to sign the form.
Instead of doing so, he decided to make another video, which went viral. The lesson: when people have a legitimate complaint about your product, deal with them fairly.