Here are all of the posts tagged ‘twitter’.

Tuesday Tune-Up #173

by Gillian Collison

#AusOpen is back for 2015!

Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action.

We suggest checking out @AustralianOpen on Twitter to get you started – the team from Tennis Australia provide play-by-play updates, tournament insights, videos, daily Twitter takeovers from players, and fun activities taking place around the grounds. Twitter have also put together a 2015 Australian Open List – featuring prolific tennis players, commentators and past champions. Kia Australia’s Game On app is also official back – check it out to win your very own Cerato Hatch.

Here are a few of our highlights from yesterday:

 

Australian Government attempting crackdown on Youtubers

Do you make money from YouTube? According to the Tax Office, you are now a “performing artist” and now have to pay income tax on any revenue you make from Google advertising. Boooo! Vloggers and filmmakers will potentially targeting – but how the Tax Office are planning to reign this in is yet to be seen. Essentially, anyone who receives income from Google, whether it be beauty, cooking or sewing tutorials, is now subject to the same income tax laws to those with fluctuating incomes – like athletes or writers. We’ll keep our eye on this for future updates!

Ly Lawyers targeting party animals on Facebook with targeted adverts

- 18-40 years old

- Lives in Sydney

- Likes: clubbing, festivals

Sound like you? Then keep an eye out for Facebook adverts from law firm Ly Lawyers - they think you’re a potential drug user and will happily offer you their criminal law services in the instance you need them. An interesting/creative albeit potentially offensive use of Facebook advertising.

Google search results link to brands’ social profiles

We’d say this news story ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop and mobile.

Social profiles in Google Search

Facebook likes can predict your personality

Computers know you better than your spouse, provided you’ve liked at least 300 Facebook pages. Researchers at Cambridge and Stanford universities have found that, given access to enough information about your Facebook likes, a computer can predict personality traits better than any human. Naturally, this could have a huge impact for brands, as they try to better understand their consumers; We Are Social’s own Paul Greenwood spoke to Marketing Magazine about the possibilities that Facebook data brings:

Facebook Likes offer just one dimension of someone’s attitudes and behaviours. Other signals, such as what people share, what they say, what other platforms they use and so on, can offer a much deeper understanding. The difficulty of course is getting access to that data at scale.

Facebook trialling work-only platform

If you like using Facebook at work, but can’t use Facebook at work, try using Facebook at Work. The new work-only network is being tested with a few partner companies, before it is rolled out fully. The plan is that it will be used as an internal communication platform, where you can do the usual things (post updates, group chat etc.) but only colleagues will see it, and only when using Facebook at Work. At the moment, Facebook has said its focus is growth, not monetisation.

Google catching Facebook for social logins

Q4 figures from Janrain show that Google has cut Facebook’s lead in social logins. Google grew quarter-on-quarter from 35% to 40%, while Facebook dipped from 46% to 43%.

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Twitter useful for TV and film marketers

If you’re in the TV or film game, Twitter is your friend. Two pieces of research have suggested so in the last week, anyway. The first, by Nielsen, suggests that Twitter TV activity can anticipate audience sizes, as depicted by this positive correlation:

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The latter, by marketing analytics software provider MarketShare, argues that the platform can have a real impact on box office sales. In fact, over a three year period, Twitter was shown to contribute to 18% of cinema ticket sales, while £1 of ad spend generated £5.88 in revenue.

The cost of advertising on Snapchat

Snapchat is asking for $750,000 per day of advertising, according to Adweek sources. There’s a question mark over whether that’s too expensive, or worth it for access to a lucrative teen audience. Either way, don’t expect Snapchat ads for your local bakery any time soon.

Avengers trailer hits social media

The latest Avengers trailer has been shared on both Facebook and YouTube, and it’s proven an interesting experiment in how video spreads on both platforms. Facebook saw quicker instant growth, but, as of today, YouTube is far ahead (around 65m views to Facebook’s 7m). It suggests that Facebook is good for viral spread, while YouTube has a higher shelf life. It’s only one example, but it’s good food for Thor-t. Right, guys? Guys?

Gillette’s Tinder experiment

Gillette has used Tinder to research whether women prefer men with beards or without. It’s an interesting way for the platform to gain revenue, but I think we all know the answer: girls love guys that are 24 and still incapable of growing a beard. Trust me.

YouTube’s Superbowl halftime show

YouTube is planning an alternative Superbowl halftime show, hosted by Harley Morenstein, the leader of the EpicMealTime crew. It will feature a whole host of YouTube stars, musical performances and even fake ads.

Buffalo Wild Wings makes videos from tweets

Buffalo Wild Wings is turning tweets into sports analysis videos on YouTube, Facebook and Twitter. For the NFL post-season, followers can tweet using #BWWPostGame for the chance to be included. You can see one video below – there’s another one yet to come, for the Superbowl itself.

Brands respond to college playoffs

We hope you like American football, because there’s another story coming up. Last week saw college football’s first playoff competition, with brands as keen as ever to react to the event. The first two are in response to a turnover after the ball was fumbled, while the latter played on the unlikelihood of a Ducks comeback.

 

 

 

 

Branded tweets about #FiveWordsToRuinADate
Brands loved last week’s #FiveWordsToRuinADate trend. They loved it a lot. Some of them loved it well, some of them weren’t quite so successful. We’ll let you decide.

 

 

 

 

 

 

 

 

Choose your own Twitter adventure

We’ll leave you with a game. Start with the tweet below and see how far you get – it’s a ‘choose your own adventure’, made to promote Timothy Jarvis’s book ‘The Wanderer’.

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Tuesday Tune-Up #172

by Caitlin West

Canberra drivers monitor fuel prices using social media
In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists have turned to Facebook, creating a community to share the lowest fuel prices in Canberra and to place pressure on petrol stations offering unreasonably high prices. Since launching on the 4th of January, the A.C.T Fuel Watch page has attracted over 13,000 likes.

80% of adults online now own smartphones
In new research released by the GlobalWebIndex, it has been revealed that 80% of all adults who are online now own smartphones, reaching a new high in smartphone ownership. Of those surveyed, only 9% of users are making use of smart watches and smart wristbands, while a whopping 91% own a laptop of PC.

Facebook not suffering from other networks’ growth
US adults are using more and more social networks, but not at Facebook’s expense, despite what some reports have suggested. The Pew Research Center found that 71% of internet users surveyed were on Facebook, the same as in 2013, and 70% said they used the platform each day, up from 63% in 2013. LinkedIn, Pinterest, Instagram and Twitter all saw growth, as you can see from this lovely graph.

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Marketers upping social spend
Salesforce’s latest ‘State of Marketing’ report spells good news for social media. Of all marketers surveyed, 70% plan to increase their organic social/content marketing budgets, and 70% are also upping their social ad spend. You can have a look at the rest of the stats here.

WhatsApp’s user base is growing
WhatsApp is going from strength to strength, with 700 million users sending 30bn messages every day. I’ve only sent one today, to ask my housemates what they’d like for dinner. I’ll keep you posted with any updates on that thrilling tale.

Facebook Messenger use increases rapidly
ComScore has released its mobile data app report for November 2014, which shows strong year-on-year growth for Facebook’s Messenger app. Facebook’s core app was used by 69% of all smartphone users, compared with 76.2% the year before, while Messenger had increased in the same timeframe from 22.1% to 43.1%. Now, you statisticians will know that correlation doesn’t imply causation, but it could well be that splitting the app in two has been good for Messenger, and not so great for the main app.

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More video content on Facebook
If you needed more evidence that Facebook is becoming a more video-heavy platform, you’ll love the next sentence. Globally, users are now posting 75% more videos on Facebook than one year ago – in the US, it’s up 94% – and 360% more videos are appearing in users’ feeds.

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Facebook buys QuickFire Networks and Wit.ai
Facebook made two acquisitions last week. The first, QuickFire Networks, developed a software platform for reducing video files sizes and upload times, while the second, Wit.ai, has built an API for building voice-activated interfaces. The former is described as a ‘Pied Piper’ of video, presumably due to its colourful cloak and ability to charm rats and children with its music. You can see how the latter works below.

wit-ai-voice

Twitter is launching autoplay
Twitter is set to release autoplay video, with a distinctly ‘Twitter’ spin. Brands will have a six-second preview (which can be any part of the video) to entice a user to click, at which point sound will start and advertisers will have to pay. Here is a picture of a play button surrounded by Twitter logos, to help us all visualise what’s happening.

twitter-video-hed-2015

Twitter to sell ads on other sites
Twitter has laid out plans to make money from tweets seen across the web, outside of the network itself. It is to start selling ads within streams of tweets displayed on apps and sites of other companies.

Advertising on Snapchat
A recent survey has suggested that Snapchat users are okay with ads on the network – 60% of respondents said that they enjoy ‘Our Story’ ads and 44% were happy with ‘brand stories’. Some might say that the Snapchat-commissioned study could be accused of bias, but not us. In fact, here’s an article on some of the best ads on Snapchat so far. They include Universal’s promotion for films ‘Ouija’ and ‘Dumb and Dumber To’, Macy’s Thanksgiving Parade and Samsung at the American Music Awards.

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LinkedIn gives access to its publishing platform
LinkedIn has opened its publishing platform, previously available to brands and influencers, to 230 million of its users. The only stipulation is that you have to live in an English-speaking country.

Coca Cola wants to trademark hashtags
Coca Cola is attempting to trademark two hashtags, #cokecanpics and #smilewithacoke. The move raises a number of interesting questions about the legal status of social media content, and we’ll be keeping a close eye on it.

Under Armour creates its own social platform
Under Armour has created a new piece of ‘health-tracking software’, called UA Record. The platform, which the brand describes as a “social network for activity”, pairs with a number of wearable devices.

Nike+ sends personalised clips to users
Nike has created 100,000 personalised animations, each under the banner of ‘Your year with Nike+’. Every Nike+ user is sent their own clip, created with data including location, weather and training information.

Social media at the Golden Globes
Awards season really got going yesterday with the Golden Globes – as you can imagine, social media was heavily involved. L’Oreal Paris recreated red carpet outfits using shoppable GIFs that were then posted to Twitter, Instagram and Tumblr. Meanwhile, Facebook and Instagram partnered with the event; the former had an exclusive booth on the red carpet, while the latter had access to backstage photographs taken by fashion photographer, Ellen von Unwerth.

Virgin Trains saves passenger on Twitter
Word to the wise: if you’re going to get stuck on a train without loo roll, make sure it’s a Virgin train. The brand last week came to the aid of a passenger who tweeted them with something of a dilemma.

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Tuesday Tune-Up #171

by Dhanuj Selvaraj

Welcome to the first mashup of 2015! 

Sydney’s fireworks spectacular streamed live on YouTube
Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, the celebration was also streamed live on YouTube sponsored by Telstra. You can catch a glimpse of it here.

New Year’s resolutions on social
Made any New Year’s resolutions? Twitter users have. The network has compiled a list of the top 10, which includes all the classics:

Twitter resolutions

There may be a few ideas there for Mark Zuckerberg. He’s taken to Facebook to crowdsource his resolution – in the past, these have included learning Mandarin, wearing a tie every day and not eating meat unless he kills the animal himself. That one didn’t make my list.

New Facebook video pages
Facebook has completely redesigned the video section of its pages, making it more like a YouTube channel. A handful of pages already have access to the new layout, which includes playlists and a featured video, but it will be available to everyone in the coming weeks.

ABC news video page

Twitter adds ‘while you were away’
Twitter has added a ‘while you were away’ feature, which rounds up what it considers the most important tweets in your network since you last logged in. It’s relatively unusual for a Twitter feature in that it’s non-chronological; we may expect to see more of this in future.

Twitter while you were away

Twitter adds analytics to iOS app
Imagine you’ve just written a hilarious joke that’s been retweeted upwards of three times. Now imagine you’re in the National Gallery at a Turner exhibition and can’t check your analytics. Welcome to my world. Thankfully, problems like these are now a thing of the past – the latest version of Twitter’s iOS app includes a ‘View Analytics Details’ option, which shows interactions and engagement stats.

Twitter analytics

Overall Twitter usage is still quite low
Twitter’s share of overall internet usage is relatively small, according to investment bank, Morgan Stanley. It’s worth noting that the below doesn’t include time spent in apps, where most Twitter use happens, but it’s still revealing to compare Twitter to the likes of Google and Facebook.

Leaked files show potential WhatsApp video calling
We can now see the possible face of WhatsApp video calling, thanks to files extracted from the raw code of the app hosted on WhatsApp’s website. We’re assuming this means WASSSUUUUP will be cool again, right? Right, guys?

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Ads are now on Pinterest
Pinterest has started selling ads! The move has been explained by Joanne Bradford, Pinterest’s head of partnerships, who has said:

On Facebook, you think about friends, and on Twitter you think about news. On Pinterest, you think about what you want to do, where you want to go, what you want to buy.

Makes sense to us. It’s a behaviour that could really help the platform compete for advertisers’ social budgets.

Snapchat adds further funding
Snapchat has added a new funding round of $485m, at a reported valuation of $10bn. In case you’re wondering how much money that is, it’s a large amount of money.

TVTag is heading to the big social network in the sky
In ‘has that not happened already?’ news, TVTag (formerly GetGlue) is to shut down. The network, once synonymous with social TV apps, has almost completely fallen off the radar, kept afloat only by a small number of super users.

Add stickered photos to your Facebook messages
Do you love Facebook stickers? Do you love photographs? We’ve got good news. You can now add stickers to photos and send them via Messenger, using Facebook’s new ‘Stickered’ feature. It comes as part of a few new updates to the Messenger app, which include new frames and sticker designs.

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Tuesday Tune-Up #170

by Amaury Tréguer in News

#Sydneysiege & #illridewithyou counted 1.1 million mentions globally

Yesterday was definitely a dark day for Australians and Sydneysiders. An armed gunman entered the Lindt Chocolat Café in Martin Place and took hostage a group of twenty people for over 16 hours. The siege ended last night at 2am when police stormed the café to rescue the hostages. Three people lost their lives, including the gunman.

During the siege, two main hashtags were used. #Sydneysiege monitored all the movements and showed support to the victims – it was mentioned more than 712,500 times globally. The other hashtag #illridewithyou appeared yesterday afternoon, as a compassionate show of support for Muslims fearing racist backlash when commuting. The hashtag has since been mentioned more than 375,500 times.

Below is a list of the most retweeted tweets including one or two of these hasthags:

 

 

Our thoughts are with the families and friends of the two innocent hostages who lost their lives as well as all the other victims who were held hostage.

Facebook installs CTA page buttons Facebook has added several call-to-action buttons for page owners: book now, contact us, use app, play game, shop now, sign up and watch video. Dollar Shave Club, which has been using the functionality in beta, has said that it saw a 2.5x higher conversion rate in a three-week test, and that’s in a cutthroat market. You know, because they make razors.

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Facebook updates publishing and insights tools Facebook has added a set of new publishing tools and insights. The first is ‘interest targeting’, which allows pages to target content to subsets of fans who also ‘like’ other pages. Secondly, ‘post end date’ allows page owners to set a point when time-sensitive posts will disappear and, finally, there’s ‘smart publishing’, which means that popular links to your website will automatically show up in your fans’ News Feeds. For insights, the network has added URL-level reporting that shows when pages/influencers share a post and fixed a bug that was undercounting iOS traffic. Phew. That’s a lot of updates. Facebook updates search tools Facebook has made a couple of announcements about search. First of all, it’s updated Graph Search to make it easier to find specific posts; users can search, for example, the name of a friend and ‘wedding’ to see photos from the event.

facebooksearch1

Secondly, the network announced that it’s dropped Bing as its primary search partner, ahead of plans for a rumoured new search tool. Facebook is currently not showing web results at all, using its search tool to focus on locating content from within the network.

Zuckerberg appears in live Q&A Mark Zuckerberg hosted a live Q&A last week, in which he answered questions about his plans for Facebook. The CEO discussed his reasons for opposing a ‘dislike’ button, plans to explore ways to express diverse emotions and the value of connecting with people on social media, amongst other things. If you want to find out his views on privacy, use of real names and pizza toppings, you can read the full transcript here.

Instagram and Twitter discuss the future Instagram announced last week that it has overtaken Twitter in terms of users – 300 million to its rival’s 284 million. It has also mentioned plans to bring in verified accounts and purge fakes, in line with an interview given by CEO Kevin Systrom in Adweek, where he discussed the platform’s future. Particularly notable were his ideas to bring Instagram to ‘everyone with a phone’ and explore ‘new areas of communication’, like Hyperlapse. Twitter’s response? Well, co-founder Ev Williams ‘doesn’t give a shit’ about who has more users. So there you go. He’d prefer we look at Twitter as its own product and discuss its impact on the world, arguing that Twitter is what they wanted it to be when they set out.

Twitter upgrades Tailored Audiences Twitter launched its Tailored Audiences product back in 2013. Don’t worry, we’re not just reporting that now. The platform has just updated the feature to include data from mobile apps, meaning that advertisers can target ads within Twitter based on data from other mobile apps. Smashing.

LinkedIn redesigns homepage LinkedIn has changed its homepage layout, placing analytics and News Feed at the front and centre. Don’t worry if you haven’t got it yet, it’s being rolled out globally as we speak. Or rather, as I type and you read. Hi.

LinkedIn new layout

Ronald McDonald goes skydiving Big news, clown haters! Someone just got Ronald McDonald to jump out of a plane. Don’t worry, human lovers! It’s all part of a marketing stunt for McDonald’s, which posted the video on its Instagram page.

evian and We Are Social create outfit grids evian and We Are Social have worked together to promote the design of the new ‘Kenzo’ bottle, by posting ‘outfit grids’ across social media. You can see one of the rather satisfying tessellations below. evianOutfitGrid-20141210095557889

Auto Trader makes cars out of Lego Would you like your car to be made of Lego? Sorry, a model of your car. If so, get over to Facebook, Instagram or Twitter and post a picture using #DrivenByMe to enter the latest Auto Trader competition.

We Are Social creates #SecretSantaSacrifice for Age UK We Are Social has designed #SecretSantaSacrifice on behalf of Age UK, which asks people to replace the novelty office gift with a £5 donation to keep the elderly warm at Christmas. We Are Social’s own Charlie Cottrell discussed the campaign in the Drum:

No-one actually likes doing the office Secret Santa – it’s a mandated waste of £5 on novelty items that goes in the bin five minutes later. There are much better causes we could be spending our money on, one of which is making sure older people are warm this Christmas. Age UK is brilliantly set up to reach the most vulnerable people, and we hope that any support we can offer them will make a real difference to older people during the winter.

Boots bring #SpecialBecause to the physical universe High street pharmacist Boots has been encouraging social media users to nominate people who are special to them using the hashtag #SpecialBecause. It’s since taken to visiting these people in the real, non-online world and is sharing a set of 60-second videos.

Twitter goes loopy for breakfast cereal French Toast Crunch has returned! I’d actually never heard of it, because my parents wouldn’t let me have sugary cereal as a child, but then this isn’t all about me so maybe it’s time to move on. Twitter users had been campaigning for yonks, and have since taken to the network to say thanks… and ask for some other comebacks.

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Tuesday Tune-Up #169

by Abrye Redeker

Over half of digital display ads are never seen

According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).

Lavazza’s #FromItalyWithPassion 

Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.

Sydney hosts another soggy Tropfest

Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.

Adjustable photo filters on Twitter

Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.

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Tumblr adds buttons from external sites

Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.

New Tumblr Buttons

Geofilters available to all Snapchatters

Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.

G+ adds pinned posts

You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.

Google Plus Pinned Post

Line Pay goes global

Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.

Toyota wants us to #BuckleUpForLife

Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.

Build a Honda on Twitter

Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.

Honda_Twitter

Heineken will make your party better

Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.

Stella buys Instagram ads

Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.

Stella Instagram 1

Stella Instagram 2

Celebrate advent on Instagram

Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.

ASOS Instagram advent

Ted Baker wants to help Santa take an Elfie

Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.

Brands on Black Friday

Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.

Brands tweet about Peter Pan Live

NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.

Skeletor takes over Honda Twitter

Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.

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