Here are all of the posts tagged ‘we are social’.
8 out of 10 Australian users connect with brands
According to eMarketer, this year 11.4 million people in Australia - more than half of the population - will be social network users. And that’s not all. According to a December 2012 survey from Latitude Insights and The Social Hatch, 82% of social media users had connected with a brand via a social site.
Half of Australia’s social brands don’t talk to customers
A recent survey has shown that of the ASX100 companies, only 50% are using social media to talk to their customers. Telstra, Coca Cola and Woolworths have more than 340,000 Facebook fans each, but at the time of checking, none of the companies had responded to any of the last of 10 posts on their timelines according to The Australian.
Retailers Harvey Norman and JB Hi-Fi have disabled comments on their Facebook pages.
With Australians being some of the most brand friendly social media users in the world (see above article), not engaging these users in conversation or actively listening and creating a dialogue is not just a missed opportunity, but a misunderstanding of the role of social media in marketing.
Social is a conversation. If you want to talk more about how you can be part of the conversation, then let’s chat.
Facebook report Q1 earnings & increase in monthly active users
Facebook has reported its earnings for Q1 2013, announcing revenue of $1.45bn, up 38% from Q1 2012. 85% of total revenue came from advertising, amounting to $1.25bn, up 43% from Q1 2012.
The network simultaneously noted an increase in Monthly Active Users (MAUs). While growth slowed down in markets like the US, Canada and Europe, MAUs were up from 901 million in Q1 2012 to 1.1bn a year later, while Daily Active Users (DAUs) increased from 526 million to 665 million in the same period.
A great deal of this growth was down to mobile. Q1 2013 saw 751 million mobile MAUs compared to 488 million the year before, while there are now 189 million Mobile Only MAUs.
Twitter appoints Cynthia Gaylor as head of corporate development
Twitter has fuelled rumours of plans for an IPO with the appointment of ex-Morgan Stanley investment banker Cynthia Gaylor, who worked on the public offerings of Facebook, LinkedIn and Zynga. In what was her first ever tweet, she said:
— cynthia gaylor (@cynthiag) May 2, 2013
Twitter was valued at $9bn after an offer to staff in January and is set to hit global ad revenue of $1bn by 2014. This, along with the above appointment, has led to speculation by The New York Times that “next big step is to go public on the stock market, and insiders say the current goal is to have an initial public offering in 2014″.
Twitter ads now available to all US users
Twitter’s self-serve ads interface, launched in March 2012, is now available to all US users. Previously accessible only by invite, Twitter has used the period to improve on a number of features, from targeting to reporting, and decided to open the self-serve platform to everyone in the US. All you need to do to gain access is visit the page at business.twitter.com and answer a few questions. There has been concern that the increased demand will lead to either a boost in the number of ads appearing in users’ streams, or the price of ads. Russ Laraway, senior director of small- and medium-sized business at Twitter, has stated that “There will be no change in the frequency with which ads show up in timelines”, though it is not clear how price will be affected.
‘Photos of You’ on Instagram
Instagram has launched ‘Photos of You’, which essentially allows Facebook-style tagging of people and brands in photos. Previously, users would @-mention one another, as if on Twitter, to perform a similar function. This form of tagging comes with another key feature: it makes a full archive of all photos someone has been tagged in that appear on that user’s profile, assuming they have given permission. To prevent privacy complaints, Instagram has built controls that allow manual selection of which photos are visible to others. The feature looks to foster increased communication between individuals, but may also be beneficial for brands to interact with each other, as well as influencers with high follower counts and normal users.
Twitter updates Vine for iOS
Twitter has produced a couple of updates for the Vine iOS app, including the ability to shoot with the front-facing camera and tag others in posts. Where it was previously only possible to shoot with the camera on the back of the phone, the screenshot below displays a small button in the bottom left of the screen that allows switching between cameras. You can also see that @-mentioning is set to work much like on Twitter, Vine’s parent platform.
Path exceeds 10 million users
Path, the social network that limits you to 150 friends, has exceeded 10 million users for the first time. After reaching 2 million in Feb 2012 and 3 million in June 2012, the figure sees a large milestone for the platform. They’ve since added a search feature in December and released version 3.0 in March this year, which supported messaging. While the number of registered users is an impressive start for Path, it will be interesting to examine how many active users they manage to retain.
Where does brands’ Pinterest engagement come from?
According to a study by Digitas and Curalate, 30% of engagement on Pinterest comes from brand accounts. The remaining 70% comes from users pinning content from outside of brands’ Pinterest accounts.
J.C. Penney asks fans to come back on social media
Last year, J.C. Penney decided to get rid of sales and coupons, focussing instead on regular, low prices. The move was a disaster and they’ve recently taken to social media in an attempt to remedy it. They took to Twitter with the hashtag #jcplistens, whereby fans were asked which changes should be kept and which reversed. The move is a nice example of a brand using social media honestly, in an attempt to connect with fans. It will be interesting to see if it helps their ailing figures.
Mountain Dew purchases promoted tweets for apology
Another example of a big brand mistake was Mountain Dew’s ‘Felicia the Goat’ advert, which was criticised as both racist and misogynistic. Last week, they purchased promoted tweets to expand the reach of their apology, letting users know that they had pulled the advert. It’s an interesting idea: on the one hand, it allows the apology to be seen by as many people as possible. However, it also provides potentially unnecessary promotion to the original issue.
Lowe’s post six-second tips on Vine
Lots of brands are using Vine. Some are doing it well, some aren’t. Hardware storeLowe’s has strongly entered the former camp with their latest campaign, using Vine to post six-second home improvement tips. The medium brings to life content that is relevant but not necessarily exciting, while the tips themselves are useful, not an unnecessary experiment with a new medium. As such, the form and content compliment one another perfectly.
— Lowe’s (@Lowes) April 21, 2013
— Lowe’s (@Lowes) April 24, 2013
Red Bull’s ‘Imaginate’ Pinterest puzzles
Red Bull is asking fans to solve Pinterest puzzles based on stunts performed by trials cyclist Danny MacAskill. Six videos will be released, each showing a different trick, which fans must watch in order to solve a puzzle on Pinterest. This involves pinning content in the correct order to create an image of MacAskill. Those who do so correctly will be entered into a draw to win signed photos of the cyclist.
Hugh Jackman answers Wolverine questions
To promote the upcoming release of ‘The Wolverine’, in which he plays the title character, Hugh Jackman answered the Twitter questions of 11 fans in a series of YouTube videos. He also tweeted the answers and posted links to the videos from his official @RealHughJackman account. This is the latest in a series of social stunts around the film, including a 6-second ‘Tweaser’ released through Twitter’s Vine app.
This week; kitty exercising, the worlds best mum and Obama the movie.
Sit back, relax and have a laugh at what’s going on this week on the Internet.
DELIGHTFUL: Cute babies in mugs.
CREEPY: One tiny hand.
RETWACT: A chance to retract a tweet.
TRIPPING: Taking screenshots to the next level.
ATMOSPHERIC: A sexy sax player gives the public a show.
MEOW: Sports balls replaced with cats.
PREMIERED: Spielberg presents ‘Obama’ the movie.
SUPERMUM: Artist draws super powered canines on her son’s lunch napkins.
SWEATY: Give your kitty some exercise.
BOOGIE: A bird with some serious moves.
This week; Evian babies, embarrassing dance floor moments and photos to make your heart melt.
Lots in store for this week according to the Internet so don’t forget to check it out!
FUNKY: Evian babies are the cutest.
EMBARRASSING: Jimmy Kimmel’s Lie Witness News.
BOOM: Always wait for the drop.
HAPPY DAYS: The wedding dress that cost only $36.
ENORMOUS: Stupidly tall bicycle.
TWITTING: The knitter stream.
PARALLEL: The longest car park in history.
TOO MUCH: Photos to make your heart melt.
VERSES: Game of Thrones vs Friends.
TYPICAL: Kids do the funniest things.
This week; wonderfully happy facts, fashion accessories to make your skin crawl and a battle against photo editing.
Take a peek at what’s new this week on the Internet.
INTERESTING: Taxidermy accessories.
TYPICAL: Does the world need more innovative websites?
TROT: The pony mixer.
CATSERCISE: One fat cat.
RETOUCHED: Dove’s campaign to stop photo editing.
SHARED: An inspirational message from one little boy to another.
VEGAS BABY: The Hangover Part III trailer.
LATE: The Simpsons get their Harlem Shake on…two weeks too late.
TYPED: Too lazy to write your assignment? Maybe this will help.
HAPPY: 30 of the happiest facts of all time.
This week; enough Harlem Shakes to make your legs drop off.
Get your Friday Internet fill right here!
PUNCTUATED: 8 new punctuation marks we desperately need.
ARTHRITIC: Eddie the basketball playing otter.
SHAKING: Which agency shook it up the most?
GOOGLED: Ridiculous search suggestions made by Google.
STRESSED: Fantastic campaign by Nivea.
HACKED: Burger King’s twitter is hacked supposedly by Anonymous.
PUPPIED: The cutest Harlem Shake out there.
MORE SHAKIN’: We can’t get enough…is this the best Harlem Shake?
INFOCOOL: An amazing invisible truth about Wikipedia.
NOTED: The best notes left on car windshields.
This week; fun at the Grammys, screaming goats and cheeky toddlers.
Happy Friday to one and all! Prepare for some Internet fun.
CONCERNED: Canada will never become a safe-haven for zombies…ever.
AAAAHH: Goats screaming like humans.
CHEEKY: Toddler learns about lying when the truth is written all over your face.
GIFFED: Missed the Grammys? Here are the highlights in GIFs.
WARNED: Engagement store ‘run’ sign offers proposal advice for men.
VLADENTINE’S DAY: Love letters from a global badass.
CHEESE: Ellen Degeneres gets photobombed at the Grammys.
RECORD: Skateboarder nails first ever skateboard to skateboard backflip.
ILLUSTRATED: Facebook hires Pixar to develop emoticons.
LEGEND: Obama fist bump…
This week; Beyonce, a space monkey and the kids of the future.
It’s that time of the week again, take a peek at this week according to the internet.
SWISH: Is this the next Michael Jordan?
OMG: The Gangnam Style baby.
FAIL: The top Tweets from the Superbowl black out.
CELEBRATED: Facebook turns 9 years old and the first 25 members are recognised.
NAILED IT: Beyonce steals the show at this year’s Superbowl.
PEP TALK: First Michael Jordan…now the next President?
HOAXED: Did Iran do the old switcheroo on their first ever space monkey?
SMILE: Hard and fast rules for taking your selfies.
20SOMETHING: Any 20 year olds out there feeling like this?
DOGTASTIC: Teen swimmer always brings four-legged life preserver.
We Are Social are excited to announce that we have been selected as an A-List partner on a new international program launched today by social platform, Tumblr.
The program has been designed to help brands work with the right partners to get the most out of the Tumblr platform, by equipping participating agencies with the right advice, resources, and tools to give their clients the ultimate Tumblr experience.
We Are Social will be involved in the A-List Partnership Program through all of our 8 offices in New York, London, Paris, Milan, Munich, Singapore, São Paulo, and here in Sydney – the only agency in Australia named as an A-List partner.
The program will give the agency access to support and training from Tumblr’s strategists and access to the platform’s API team and Firehose data so that the agency can ensure its clients are getting the most out of the opportunities offered by Tumblr
Tumblr hosts more than 80 million blogs and 34 billion posts, and each day users create more than 70 million new posts.
We Are Social Australia managing director Julian Ward said: “At We Are Social we’re continuously looking to operate at the forefront as the market continues to evolve, in terms of developing the most engaging and innovative social engineered strategies for our clients.
Tumblr is an incredible platform for brands; part blog-platform, part social network, the potential for great content to go viral is unparalleled. Tumblr is already part of our strategy for many of our clients, allowing them to communicate in a unique and creative way, and reach a different audience than they might be able to with Facebook.
With this partnership we’ll be able to offer our clients more in terms of knowledge and expertise about Tumblr, and crucially, with access to the Tumblr Firehose we will be able to offer insights and analytics to help track performance, craft better content and improve reach.
Ultimately, the partnership will help us improve the service we offer to our clients, allowing us to maintain our position as the world’s largest specialist social media agency.”
Rick Webb, marketing and revenue at Tumblr, said: “We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world,” said Rick Webb, Marketing and Revenue at Tumblr.
“We’re so excited to step up our service and to offer these great partners another level of the tumblr experience.”