Here are all of the posts tagged ‘we are social’.
Dwight Howard signature shots with adidas
Whenever sports stars come to Asia, they do an autograph session. But when NBA superstar, Dwight Howard came to Manila, adidas went all out for basketball fans to do something that had never been done before. Brilliant!
Virgin America: The Safety Video Dance
Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s interesting, and sure, people already have a lot to say about it but we’ll let you be the judge.
Facebook remains number one for social logins, Google+ making ground
According to figures from Q3 2013, Facebook’s dominance as the source of social logins to websites and mobile apps is under threat. Currently, it holds 51% of social logins, down 1% from the previous quarter, while Google+ has risen 2% to 26%. On mobile, the figures are slightly better for Facebook, with 66% to Google+’s 20%, while overall it is still way ahead in certain parts of the world.
Facebook’s Q3 figures: revenue and mobile usage up
Facebook has released its Q3 2013 figures, with impressive growth in mobile usage reflected in its revenue. In total, 48% of the network’s daily active users are now on mobile, with a total of 874 million monthly active users, compared with 819 million in Q2 or 604 million for Q3 2012.
This growth is reflected in revenue figures, as 49% of the ad revenue now comes from mobile ads. That’s the ad revenue that makes up $1.80bn of the total $2.02bn for the quarter – a whopping 89% of all the money made by the network. The majority of this ($832m) originates in the USA & Canada, but significant growth can be seen in the graph below for all major global markets.
Facebook admits drop in teen usage
Last week’s tune-up brought you the news that Facebook had seen a drop in relevance to US teens. Well, now the network has stepped up and admitted it. David Ebersman, Facebook’s CFO, said:
Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable… [However,] we did see a decrease in daily users specifically among younger teens.
This is an interesting admission by Facebook – it’ll be worth keeping an eye out on what measures they take to tackle the decline.
A more visual Twitter
Twitter announced an update this week that’s set to add colour to the network: a preview of pictures and Vine videos will now appear front and centre in tweets, rather than users having to click to see media. This opens up a whole new avenue for advertising, in that Twitter can now essentially sell display ads, a system of which some brands have already taken advantage.
Google+: custom URLs and new hangout features
Google+ announced a couple of updates last week. First of all, it will allow custom URLs for accounts that meet three conditions. That account must be 30+ days old, have 10+ followers and have a profile picture – but good luck finding 10 real followers. On top of this, there are some changes to hangouts, which now support HD, filters, location settings (through Google maps), GIFs and SMS integration.
Michael Kors and the first Instagram ad
Fashion retailer Michael Kors posted the first ever Instagram ad to an, erm, mixed reception. Naturally, considering that it was the first ad users had ever seen on the network, it got a fair number of complaints. However, the post also saw excellent engagement, with over 150k likes compared with their normal average of around 50k. So, as almost always, there are two sides to the story – it’s worth waiting to see how quickly Instagrammers adapt to ads on the platform.
David Beckham’s Face-book signing
David Beckham last week took part in a book signing with a twist through Facebook. Rather than directly meet fans and sign their books, he instead ‘signed’ people’s Facebook profiles, while taking part in a live Q&A.
Fast food retailer Wendy’s has promoted its latest burger, the ‘Pretzel Pub Chicken Sandwich’, with a campaign named #PretzelLoveStories. Basically, they’ve created a soap opera spoof from tweets around the sandwich, which you can watch below.
Audi renews #WantAnR8 campaign
Audi has re-released its #WantAnR8 campaign, which asks users to create a virtual lap of the Sonoma Raceway track for the chance to win exclusive driving experiences. From the #WantanR8 Tumblr, fans can select exclusive footage and audio to create a virtual video lap of the Raceway, which they then post to YouTube and Twitter with the hashtag #WantAnR8 to be in with a chance to win.
We Are Social UK produce HP Sauce Movember campaign
HP Sauce is a major partner of Movember for the third year running, and We Are Social UK has produced a campaign to celebrate. Mo Bros are asked to complete a different challenge every week, each of which involves posting a Mo-related photo to the HP Sauce Facebook page via an app. For doing so, participants can win everything from exclusive Movember prizes to Mo fund top ups, all of which go towards raising money and awareness for men’s health.
Katy Perry is now the most followed Twitter user
Katy Perry overtook Justin Bieber as the most popular Twitter user last week, with 46.5 million followers to his paltry 46.49 million.
Worldwide mobile connections to reach 6.6 billion this year
The International Telecommunication Union (ITU), a UN agency no less, has released figures on the growth of mobile connectivity around the world. There are currently 2.7 billion people online, though increasing figures suggest that, by the end of 2013, mobile connections around the world will amount to 6.8bn. That’s a whopping 96.2% of the world’s population, even if there are some people with more than one handset.
US smartphone and tablet use still on the up
Likewise, smartphone ownership is growing rapidly in the USA at least, according to new research. At the end of 2012, 58% of US mobile phone users had a smartphone, a figure set to jump to 74% by the end of this year and 80% in 2014. Tablet figures are slightly lower, but their growth is no less impressive: from 33% in 2012 to 52% in 2013 and 64% in 2014.
A third of UK social media users don’t use major platforms
A recent telephone poll of 1,003 UK adults has found that one third of social media users don’t use either Facebook, Twitter, YouTube, Google+, Flickr, Instagram, Pinterest or LinkedIn. The research points at the growth of newer networks, or potentially the revival of old ones like MySpace and Bebo, but it’s not all bad news for the traditional social powerhouses. Of those surveyed, 56% had a Facebook account, 35% YouTube and 26% Twitter.
New Facebook Insights for all
After offering a new set of insights to a select few in June, Facebook has now rolled them out for all pages. For those that don’t know, there are a fair few changes, with an entire new look to boot. Perhaps the most important is the use of simpler metrics; ‘People Talking About This’ has been broken down into a variety of individual actions including likes, tags, mentions and check ins, to allow greater understanding of how people interact with your page, while positive and negative post actions (think, for example, a like vs. hiding a post) have been collated next to one another in the interest of balance. There are also additional insights about the people who interact with your content, rather than simply those you’ve reached.
Comcast allowing viewers to ‘See It’ through Twitter
Comcast, the US TV network that owns NBC Universal, is partnering with Twitter to allow fans to instantly watch and record TV shows mentioned in Tweets. The tweets, linked to NBC’s cable schedule and its Winter Olympics coverage, will contain a ‘See It’ button. Once clicked, users will need to be signed in to their Comcast account, at which point they can carry out a number of actions, from watching on their set-top box or on a mobile device/on demand to recording it in the future and scheduling a reminder. The move shows a significant move forward in Twitter’s aim to capitalise on the chatter around ‘Social TV’ and convert conversation into viewing figures.
Foursquare updates ads and iPhone app
There have been a couple of updates to Foursquare this week. Firstly, its promoted listings ads are now available for small businesses. Previously only for larger establishments, these ads show up in the explore feed and cost from around $1 to $7 per action. As well as aiming to increase its ad revenue, the network has released the latest version of its iPhone app, with two major changes. First of all, it now has passive real-time recommendations that push directly to the user’s phone when they are in a certain area, previously only available on Android. Additionally, the activity feed has been simplified considerably and now looks as below:
Smirnoff release ‘Mixhibit’ app
Vodka brand Smirnoff has produced an app called ‘Mixhibit’, which allows fans to assemble tweets, Facebook posts and Instagram photos into a custom video with music, then upload it to social networks such as Facebook. AdAge spoke to Michelle Klein, Smirnoff’s VP for global marketing, about the app, whose title plays on the use of the brand’s drink in a variety of cocktails. She also went into some detail about the brand’s positioning within social media, as shown in the video below.
TOMS looking to raise awareness on World Sight Day
Fashion line TOMS looked to raise awareness of World Sight Day on October 10th by asking fans to take a photo of themselves wearing sunglasses in an indoor setting, then share it on a social networking site with the hashtag #BeShady. There was no competition element, with the brand instead focussing on awareness, also creating a limited edition pair of sunglasses.
Tourism Victoria runs live ‘Remote Control Tourist’ social initiative
Tourism Victoria recently ran a live social initiative called ‘Remote Control Tourist.’ For five days, four tourists with camera helmets acted as the eyes and ears of online viewers. The tourists’ actions were controlled by live commands from viewers over Facebook and Twitter. The tourists travelled 109 kilometres, ate 11 burgers, drank 34 coffees and gave out 203 hi-fives and hugs. Altogether, 8726 user requests were made.
Malaysia Airlines celebrate one million fans with YouTube video
Malaysia Airlines has celebrated reaching one million Facebook fans by posting a video to YouTube, featuring their social media ambassador, singer-songwriter Yuna. The brand has referred to it as part of a strategy to show that it’s “serious about social media”.
Pope Francis joins Instagram
The @Pontifex Twitter account has been such a big success that the big guy has decided to join Instagram. With over three million Twitter followers in English alone (not to mention another 180k in Latin) it’s no wonder that Papa Franciscus has decided to expand his social presences, contributing to the photo-sharing network with images of himself meeting followers of the Church, leading prayers and other papal activites.
Social ad spending on the up
eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five.
Play.com reaps the rewards from social discovery
Electronics website play.com has noticed a large increase in traffic from social sites in the last year. A study of 300 consumers noted that, year-on-year, the traffic driven from social discovery sites, such as Pinterest, was up 200%, while that from social networks such as Facebook was up 80%. Mobile had grown too, with 23% of sales taking place via a mobile device, up 53% in the same amount of time.
Companies respond faster in social media than offline
Two separate studies from last week, when taken together, show that companies respond faster to consumer queries in social media than they do offline. The first, a survey of Call Centre Association members (whatever they are), found that 59% of organisations take over eight hours to respond to email communication, with 26.5% extending that to 24 hours or more. Meanwhile, a study by Simply Measured concluded that the average response time on Twitter was 5.1 hours, while 10% of organisations got a reply out within an hour. So, if you want your question answered on line, Twitter is the place to be.
Spam on the increase in social media
Social media spam has grown by 355% in the first half of 2013, according to analysis of 60m pieces of content from Facebook, Twitter, Google+, YouTube and LinkedIn. The research has found that one in every 200 pieces of social content is now spam, which could start to become a real problem if it continues to grow at the same rate. For illustrative purposes, here is a picture of everyone’s favourite processed meat.
The rise and rise of tablet usage
This year, an estimated 20 million people in the UK will use a tablet, accounting for roughly 1/3 of the population. This is set to grow every year until at least 2017, when 34.8 million UK residents will make use of such a device. Over this period, though, the percentage growth is set to decrease, already down from 165.3% in 2012 to 41.5% this year, it will have fallen to 9.4% by 2017 as the market approaches saturation.
Facebook using free wifi to obtain location data
Facebook is set to offer the opportunity for business to attain free wifi for their customers through its partner, Cisco, in a bid to attain further location data. The system will be available to businesses of all sizes, as the network is using cloud-based wifi firm Meraki to connect with small and medium establishments. Facebook can then use the data to create more accurately targeted ads.
Facebook Home to add content from other social networks
Facebook Home, the homescreen created by the network for Android phones, will begin to pull in content from other social networks including Flickr, Pinterest, Tumblr and Instagram in its latest version. The move sees Facebook adapting to a lukewarm user reception; if it genuinely intends to create a socially-led option for phones, allowing greater access to all platforms may well prove a necessary addition.
Post search now available in Facebook’s Graph Search
Graph Search, Facebook’s social search tool, now includes the ability to search for specific posts by what content they contain, when they were posted, where and by whom. In a blog post on the subject, Facebook said:
Starting today, Graph Search will include posts and status updates. Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.
Search for the topics you’re interested in and see what your friends are saying, like “Dancing with the Stars” or “Posts about Dancing with the Stars by my friends.
Facebook introduces new mobile ad unit aimed at app engagement
Facebook has introduced a new ad unit for mobile, which aims ad increasing engagement with apps, once a user has already downloaded them. The ads will encourage people to head back to specific features of the app, which could well be very useful for marketers looking to maintain high levels of engagement with a particular part of an app. The video below gives more detail about the new feature.
Growth in users, ad revenue and losses at Twitter
Leading up to Twitter’s stock market IPO, there have been a fair few stories about it this week. The network has released figures on its huge international growth, as its US user growth begins to slow; in March 2010, US monthly active users amounted to 10 million, while their international equivalent were 20 million; these figures have grown at disparate rates to 49 million and 169 million respectively.
This international user base could prove important for Twitter’s advertising base, as they have seen an increase in both ad revenue and overall losses. In the first half of 2013, revenue was up 101% year-on-year to $253.6m, with 87% coming from adverts, but an increase in personnel had accounted for an increase in net losses by 41% to $69.3m in the same period. And after reports of up to 20% of the network’s users being fake, it has been forced to deny the claims, arguing that the figure is actually more like 5% and that there will be a purge of these before the IPO takes place. All hands on deck at Twitter HQ.
New Snapchat stories
Snapchat has introduced ‘stories’, their equivalent of the Facebook newsfeed. Taking a series of photos and videos, you add the various captions/graffiti and publish, at which point the ‘story’ appears to all your friends for 24 hours, before self-destructing in classic Snapchat style. You can get more information on the changes from the video below, or this in-depth analysis by We Are Social’s own Tom Ollerton.
Spotify introduces ‘follow’ button
Spotify, which has up until now been fairly self-contained as social networks go, hasintroduced a new ‘follow’ button that can appear on any desktop or mobile site, available in 39 countries. When users see the button, shown below, they can instantly follow them and receive updates in their Spotify activity stream, whether they be an artist, user, label, blog or magazine. The button aims to increase engagement on the network, as well as to introduce new people from external sources. Click below and you can even follow Avicii! (You can’t really, it’s a screenshot).
US government shutdown closes their social channels
It’s not just the national parks that have closed down because of the US government shutdown – their social channels have done so, too. Sign-off tweets, like the below, have been seen, but since then it’s been eerily quiet in some parts of social media.
This account will only provide disaster-related updates during the federal government shutdown. More: http://t.co/jwfgucXTth
— FEMA (@fema) October 1, 2013
All animals will continue to be fed & cared for. A #shutdown won't affect our commitment to the safety of staff & excellence in animal care.
— National Zoo (@NationalZoo) October 1, 2013
Twitter’s alert sounds in Washington DC
Last week we brought you news of Twitter’s new alert system: if you sign up to an account’s alerts, you’ll get an SMS whenever it posts one. Well, we’ve already seen an instance of its use, when the Capitol was shut down after shots were fired last week. A stream of tweets, starting with the below, were sent out, showing the potential that the new system has.
— SenateSergeantAtArms (@SenateSAA) October 3, 2013
Diane von Furstenberg’s shoppable Google+ hangout
Google+ had a first last week: designer Diane von Furstenberg hosted a shoppable hangout on the network. Those who took part watched the designer talk through various items from her catalogue, whilst simultaneously able to browse and shop the collection. The video below gives some more detail about what went on.
Dunkin’ Donuts’ Features It’s Top Twitter Fans in New Ads
Dunkin’ Donuts has been on fire with social media recently, launching one of the first Vine-based TV spots in history last month. Now John Costello, the brand’s Marketing Chief, has given a sneak preview of two socially led video ads that will be released on 14th October at the Masters of Marketing Annual Conference. Two consumers were chosen to appear in each advert, based on their positive tweets about Dunkin’ Donuts. It is presumed that the adverts will run on ESPN, aligning with Dunkin’ Donuts sponsorship of the channel’s Monday Night Football pre-game show.
Confused.com launches Brian on Instagram
Confused.com has premiered 10-seconds of its new TV advert, starring current campaign figure Brian the Robot, on Instagram. Joby Russell, Marketing Director, explained that Confused.com decided to jump on the bandwagon, and accompany the many brands that are already getting creative on video sharing.
Instagram is a great place for us to engage with our customers, as many people will comment and like Instagram photos/ videos as well as share content, and this is an essential engagement tool for us as a brand
The brand’s Instagram followers are given the chance to win speakers featured in the advert, simply by liking the video.
Cancer Research UK unveils ‘Every Moment Counts’ platform
Cancer Research UK has launched an online platform called ‘Every Moment Counts’, as it seeks to engage with the public and use survivors’ experiences to communicate the urgency of beating cancer sooner. The platform contains a crowd-sourced gallery of images where cancer survivors are asked to identify moments in their lives that are of particular significance. It also hosts a film shot by Finn McGough, which draws on the understanding that those who have been affected by cancer value time more than anything else. Viewers are then encouraged to submit their own moments to the Every Moment Counts site. Clips of the film are being used across Cancer Research UK’s social presences, including YouTube, Facebook and Twitter.
Webuyanycar.com launches WebuyanyTOYcar.com
Webuyanycar.com has launched a campaign around a hoax letter which went viral at the weekend, after being tweeted by @JamieDMJ. The bamboozler tweeted a fake letter supposedly sent by the company, claiming it had refused to buy a child’s plastic car, and that he was “wasting their time”. The tweet has since been retweeted over 33,000 times. Not wanting to be beaten, Webuyanycar.com unveiled webuyanyTOYcar.com and is “offering to buy the first 100 Tikes in good working order” that are presented to their branches around the country. In return, webuyanycar.com has offered £10 per Little Tike, with all the money raised donated to the road safety charity, Brake.
The 1.2 billion faces of Facebook (including yours)
A new website designed by Natalia Rojas compiles the 1.2 billion profile pictures on Facebook, all in one place. ‘The Faces of Facebook’ depicts each user by a teeny tiny dot. Click anywhere amidst the multitude of dots, and the page filters down to reveal thumbnails of the faces of a handful of Facebook users. Click on any one, and their public profile pops up. Many people have privacy concerns surrounding Facebook, but Rojas claims that the site doesn’t store anyone’s private information, pictures, or names. The very first thumbnail? Facebook founder, Mark Zuckerberg.
This week; Doggy goggles, the wise words of Ron Burgundy and how to respond to a text from the wrong number.
It’s been a few weeks, but The Week According To The Internet is back and more ridiculous than ever!
#THICKE: Blurred lines parody.
AWKWARD: Have you ever received a text from the wrong number?
3, 2, 1, BLAST OFF: Frog gets sent to space.
INSTACOOL: Bruno Mars get social savvy!
DOGGLES: So these exist.
BREAKING NEWS: Ron Burgundy on Aussie politics.
YUM: Doritos Locos Tacos, eat your words.
THIRSTY?: Should I have another coffee?
SOCIAL: The 6 W’s of social content.
TERRIFIED: Japanese dinosaur prank.
This week; dancing hillbillies, quirky fashion designs and the rising of the littlies!
The Week According To The Internet is back!
TYPO: Kids correcting celebs on Twitter!
INSPIRATION: Fashion designs from insect homes.
QUIP: One handy iPhone app.
POINTLESS: … But hilarious, hillbilly dancing with a skunk.
AWFUL: The worst startups ever?
TITLED: Sick of your agency job title, try one of these!
DISCIPLINE: Kids don’t give back!
GAMING: What is this obsession with Candy Crush?
POWER: Using fruit to charge your iPhone.
BREAKTHROUGH: An impossible aviation challenge.