Here are all of the posts tagged ‘YouTube’.
YouTube beats Facebook in Superbowl ad views
If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.
Facebook Celebrity Mentions app gets an update
Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier. The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?
Tim Tam launches two new flavours for Valentine’s Day
To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.
Twitter’s revenue is better than expected for Q4
Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.
Expect tweets to appear in Google searches
Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.
Instant Timeline for new Twitter users revealed
Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.
Twitter to serve ads beyond its network
Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.
You can buy promoted tweets in Analytics
Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.
Instagram tweaks videos to auto-loop
Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.
LinkedIn shows strong growth in ad revenue
LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:
The Gap produces Instagram campaign but gets kicked off Tinder
The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.
As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.
Better. It’s definitely better.
Chipotle gets poetic in new campaign
High-street fast-food chain
Asks fans to send in haikus
For chance at prizes.
— JakesTea (@JakeWethington) February 5, 2015
@ChipotleTweets There is a secret – love I have, for the heavy – handed employee
— Bob Plow (@bobplow) February 5, 2015
@ChipotleTweets I hate you haiku, you’re too hard to do. Burrito.
— Kathy (@Rollergirl116) February 5, 2015
Coca Cola accidentally quotes Hitler
Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.
#AusOpen is back for 2015!
Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action.
We suggest checking out @AustralianOpen on Twitter to get you started – the team from Tennis Australia provide play-by-play updates, tournament insights, videos, daily Twitter takeovers from players, and fun activities taking place around the grounds. Twitter have also put together a 2015 Australian Open List – featuring prolific tennis players, commentators and past champions. Kia Australia’s Game On app is also official back – check it out to win your very own Cerato Hatch.
Here are a few of our highlights from yesterday:
— Australian Open (@AustralianOpen) January 19, 2015
On 1,2,3 go…. Hey there it’s crowded
Australian Government attempting crackdown on Youtubers
Do you make money from YouTube? According to the Tax Office, you are now a “performing artist” and now have to pay income tax on any revenue you make from Google advertising. Boooo! Vloggers and filmmakers will potentially targeting – but how the Tax Office are planning to reign this in is yet to be seen. Essentially, anyone who receives income from Google, whether it be beauty, cooking or sewing tutorials, is now subject to the same income tax laws to those with fluctuating incomes – like athletes or writers. We’ll keep our eye on this for future updates!
Ly Lawyers targeting party animals on Facebook with targeted adverts
– 18-40 years old
– Lives in Sydney
– Likes: clubbing, festivals
Sound like you? Then keep an eye out for Facebook adverts from law firm Ly Lawyers – they think you’re a potential drug user and will happily offer you their criminal law services in the instance you need them. An interesting/creative albeit potentially offensive use of Facebook advertising.
Google search results link to brands’ social profiles
We’d say this news story ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop and mobile.
Facebook likes can predict your personality
Computers know you better than your spouse, provided you’ve liked at least 300 Facebook pages. Researchers at Cambridge and Stanford universities have found that, given access to enough information about your Facebook likes, a computer can predict personality traits better than any human. Naturally, this could have a huge impact for brands, as they try to better understand their consumers; We Are Social’s own Paul Greenwood spoke to Marketing Magazine about the possibilities that Facebook data brings:
Facebook Likes offer just one dimension of someone’s attitudes and behaviours. Other signals, such as what people share, what they say, what other platforms they use and so on, can offer a much deeper understanding. The difficulty of course is getting access to that data at scale.
Facebook trialling work-only platform
If you like using Facebook at work, but can’t use Facebook at work, try using Facebook at Work. The new work-only network is being tested with a few partner companies, before it is rolled out fully. The plan is that it will be used as an internal communication platform, where you can do the usual things (post updates, group chat etc.) but only colleagues will see it, and only when using Facebook at Work. At the moment, Facebook has said its focus is growth, not monetisation.
Google catching Facebook for social logins
Q4 figures from Janrain show that Google has cut Facebook’s lead in social logins. Google grew quarter-on-quarter from 35% to 40%, while Facebook dipped from 46% to 43%.
Twitter useful for TV and film marketers
If you’re in the TV or film game, Twitter is your friend. Two pieces of research have suggested so in the last week, anyway. The first, by Nielsen, suggests that Twitter TV activity can anticipate audience sizes, as depicted by this positive correlation:
The latter, by marketing analytics software provider MarketShare, argues that the platform can have a real impact on box office sales. In fact, over a three year period, Twitter was shown to contribute to 18% of cinema ticket sales, while £1 of ad spend generated £5.88 in revenue.
The cost of advertising on Snapchat
Snapchat is asking for $750,000 per day of advertising, according to Adweek sources. There’s a question mark over whether that’s too expensive, or worth it for access to a lucrative teen audience. Either way, don’t expect Snapchat ads for your local bakery any time soon.
Avengers trailer hits social media
The latest Avengers trailer has been shared on both Facebook and YouTube, and it’s proven an interesting experiment in how video spreads on both platforms. Facebook saw quicker instant growth, but, as of today, YouTube is far ahead (around 65m views to Facebook’s 7m). It suggests that Facebook is good for viral spread, while YouTube has a higher shelf life. It’s only one example, but it’s good food for Thor-t. Right, guys? Guys?
Gillette’s Tinder experiment
Gillette has used Tinder to research whether women prefer men with beards or without. It’s an interesting way for the platform to gain revenue, but I think we all know the answer: girls love guys that are 24 and still incapable of growing a beard. Trust me.
YouTube’s Superbowl halftime show
YouTube is planning an alternative Superbowl halftime show, hosted by Harley Morenstein, the leader of the EpicMealTime crew. It will feature a whole host of YouTube stars, musical performances and even fake ads.
Buffalo Wild Wings makes videos from tweets
Buffalo Wild Wings is turning tweets into sports analysis videos on YouTube, Facebook and Twitter. For the NFL post-season, followers can tweet using #BWWPostGame for the chance to be included. You can see one video below – there’s another one yet to come, for the Superbowl itself.
Brands respond to college playoffs
We hope you like American football, because there’s another story coming up. Last week saw college football’s first playoff competition, with brands as keen as ever to react to the event. The first two are in response to a turnover after the ball was fumbled, while the latter played on the unlikelihood of a Ducks comeback.
— Butterfinger (@Butterfinger) January 13, 2015
When this game started we thought we made the most turnovers. #OREvsOSU
— Arby’s (@Arbys) January 13, 2015
we don’t serve roast duck but if we did we’d stick a fork in it
— Denny’s (@DennysDiner) January 13, 2015
Branded tweets about #FiveWordsToRuinADate
Brands loved last week’s #FiveWordsToRuinADate trend. They loved it a lot. Some of them loved it well, some of them weren’t quite so successful. We’ll let you decide.
What is the Stanley Cup? #FiveWordsToRuinADate
— NHL on NBC (@NHLonNBCSports) January 13, 2015
— Doctor Who on BBCA (@DoctorWho_BBCA) January 13, 2015
“Sorry, who is Michael Jackson?” #FiveWordstoRuinaDate
— Legacy Recordings (@SonyLegacyRecs) January 13, 2015
I don’t share curly fries #FiveWordsToRuinADate
— Arby’s (@Arbys) January 13, 2015
#FiveWordsToRuinADate “I don’t love the Olympics”
— US Olympic Team (@USOlympic) January 13, 2015
Choose your own Twitter adventure
We’ll leave you with a game. Start with the tweet below and see how far you get – it’s a ‘choose your own adventure’, made to promote Timothy Jarvis’s book ‘The Wanderer’.
— A dreadful start (@wnd_go) January 11, 2015
Welcome to the first mashup of 2015!
Sydney’s fireworks spectacular streamed live on YouTube
Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, the celebration was also streamed live on YouTube sponsored by Telstra. You can catch a glimpse of it here.
New Year’s resolutions on social
Made any New Year’s resolutions? Twitter users have. The network has compiled a list of the top 10, which includes all the classics:
There may be a few ideas there for Mark Zuckerberg. He’s taken to Facebook to crowdsource his resolution – in the past, these have included learning Mandarin, wearing a tie every day and not eating meat unless he kills the animal himself. That one didn’t make my list.
New Facebook video pages
Facebook has completely redesigned the video section of its pages, making it more like a YouTube channel. A handful of pages already have access to the new layout, which includes playlists and a featured video, but it will be available to everyone in the coming weeks.
Twitter adds ‘while you were away’
Twitter has added a ‘while you were away’ feature, which rounds up what it considers the most important tweets in your network since you last logged in. It’s relatively unusual for a Twitter feature in that it’s non-chronological; we may expect to see more of this in future.
Twitter adds analytics to iOS app
Imagine you’ve just written a hilarious joke that’s been retweeted upwards of three times. Now imagine you’re in the National Gallery at a Turner exhibition and can’t check your analytics. Welcome to my world. Thankfully, problems like these are now a thing of the past – the latest version of Twitter’s iOS app includes a ‘View Analytics Details’ option, which shows interactions and engagement stats.
Overall Twitter usage is still quite low
Twitter’s share of overall internet usage is relatively small, according to investment bank, Morgan Stanley. It’s worth noting that the below doesn’t include time spent in apps, where most Twitter use happens, but it’s still revealing to compare Twitter to the likes of Google and Facebook.
The Death Of Twitter pic.twitter.com/sKdYQCbV5D
— Elena Holodny (@elenaholodny) December 24, 2014
Leaked files show potential WhatsApp video calling
We can now see the possible face of WhatsApp video calling, thanks to files extracted from the raw code of the app hosted on WhatsApp’s website. We’re assuming this means WASSSUUUUP will be cool again, right? Right, guys?
Ads are now on Pinterest
Pinterest has started selling ads! The move has been explained by Joanne Bradford, Pinterest’s head of partnerships, who has said:
On Facebook, you think about friends, and on Twitter you think about news. On Pinterest, you think about what you want to do, where you want to go, what you want to buy.
Makes sense to us. It’s a behaviour that could really help the platform compete for advertisers’ social budgets.
Snapchat adds further funding
Snapchat has added a new funding round of $485m, at a reported valuation of $10bn. In case you’re wondering how much money that is, it’s a large amount of money.
TVTag is heading to the big social network in the sky
In ‘has that not happened already?’ news, TVTag (formerly GetGlue) is to shut down. The network, once synonymous with social TV apps, has almost completely fallen off the radar, kept afloat only by a small number of super users.
Add stickered photos to your Facebook messages
Do you love Facebook stickers? Do you love photographs? We’ve got good news. You can now add stickers to photos and send them via Messenger, using Facebook’s new ‘Stickered’ feature. It comes as part of a few new updates to the Messenger app, which include new frames and sticker designs.
We Are Social kitchen fork goes viral
Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in space. In June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ (get it? Meat. Space. The book has nothing to do with sending meat into space!)
The video has officially GONE VIRAL, with attention coming from: Vice, Huffington Post, BBC, Mashable, Today, Daily Mail, The Telegraph, Time Out… and the list goes on, and on. Check out the awesome footage below.
UK-based travel company launches travel show on Snapchat
Topdeck has unveiled the first travel show on Snapchat, partnering with YouTube star James Hill to host “Topdeck Snaps,” a six-episode series focusing on exploring Budapest, Berlin, Krakow, and Prague. The series, which will be amplified on Topdeck’s social platforms, including Facebook, Twitter, and Instagram, will use the hashtag #TopdeckSnaps and take advantage of Snapchat’s Stories functionality.
During the campaign, Hill will live like a local and show insider tips as well as real-time and authentic cultural experiences. The intention of the campaign is to “introduce [Topdeck] to a 18-34 audience in a way which inspires and challenges perceptions of what a coach-based holiday around Europe actually is.”
Instagram is the place to be to reach millenials
In a recent study conducted by Instagram, the platform found that 13-24 year olds are “checking the app on average five times per day, with 42% regularly engaging with brands.” In October, Instagram Australia launched its inaugural ad campaign with ice cream brand Ben & Jerry’s and early results have been promising. The photo sharing app currently has 10 ad partners in Australia running campaigns with more to launch in December.
Over half of UK ad budgets to go digital in 2015
UK readers, do you feel digitally savvy? Well that’s because you are. In fact, you’re so digitally savvy that advertisers are set to spend more than 50% of their £15.7bn budgets on digital in 2015. That puts the UK at number one in the digital ad stakes, followed by Sweden (47%), Denmark (43%), Australia (42%) and Norway (40%).
Twitter adds Offer button
Twitter is bumping up its e-commerce offering with the launch of ‘Twitter Offers’. A set of partners can now tweet messages containing an offer, which users can claim in store by registering their credit or debit card. All this in time for the festive season – it’s a Christmas miracle!
Twitter tests in-tweet analytics
Twitter has started an experiment with in-tweet analytics, in which some users are seeing a ‘view analytics details’ button on the mobile app. Clicking the button allows you to, well, view the analytics details of the tweet, including impressions, total engagements and engagement rate.
Samsung sponsors rugby highlights on Twitter
Samsung mobile is sponsoring rugby video content on Twitter, through the Sky Sports Rugby account. It’s a nice example of a brand taking a normal online behaviour (in this case sharing video clips in near-real time) and embracing it, rather than trying to shut it down.
— Sky Sports Rugby (@SkySportsRugby) November 22, 2014
We Are Social and Bulmers start ‘yarn-bombing’
Bulmers and We Are Social are joining up to make winter a little warmer, by knitting Twitter handles in yarn to create ‘tree cosies’ for Bulmers’ apple trees. The cider brand is asking its community to respond to a set of competition questions, with a few lucky winners getting their Twitter handle yarned up.
The ASA bans Oreo YouTube ads
The UK’s Advertising Standards Agency has banned a set of YouTube videos for Oreo, because they did not adequately point out that they were adverts. If you’re desperate to feast your eyes on an ‘Oreo Lick Race’, though, fear not! We’ve got one embedded below.
1 in 4, let’s support Adult Survivors of Child Abuse
Everyday is a good day to help others. Adult Survivors of Child Abuse, the leading Australian national organisation helping people who suffered childhood trauma and abuse recover, have just launched the campaign 1 in 4. The campaign highlights that one in four adults suffer from the effects of childhood abuse or trauma. On the website, thanks to Facebook Connect, users can see a visual representation of this dramatic statistic, based on their network of friends.
On the website you can also donate and show your support: all funds raised will be used to deliver workshops for survivors, family and friends. So, do it. Like, now. There is no better time than now.
Sport and Reality drive conversation on Twitter
Nielsen’s Twitter TV Ratings have launched in Australia, enabling networks and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter. The aim is to highlight the commercial opportunities TV networks can find on social, and how online conversation can help to drive TV audiences.
In October, viewers sent 1.2m tweets relating to TV shows, which led to 97m impressions. Looking at what happened last month, we can say that Aussies are crazy about sport and reality, and they aren’t afraid to tweet it. The highest rating programs of October were the NRL Grand Final, the Bathurst 1000, and the finales of reality shows The Block, The Bachelor, and The X Factor.
Promotional posts to lose organic Facebook reach
Uh oh, organic reach on Facebook is about to drop again. The network has announced that any “overly promotional” posts will suffer – that’s those which push people to buy a product, install an app or enter a competition, among others. Our very own Robin Grant spoke to Marketing Week about the changes:
Brands are producing more content than ever, but News Feeds only have limited inventory – the obvious solution for Facebook is to sell eyeballs to the highest bidder. That doesn’t mean that producing quality content is no longer a priority, as engaging content will get the lion’s share of the little organic reach available, but more importantly drive media efficiency, maximising the effectiveness of Facebook spend.
Digiday was quick to point out that organic reach isn’t dead yet. Brands can still reach 25% of their audience per month, especially if they’re producing high quality content. The importance of that last point is highlighted in the below graph.
Facebook adds Yelp-like ‘Places’ feature
Facebook has added a feature called ‘Places’, which collates and showcases ratings and locations of local businesses. Now, we don’t want to start any rumours, but it’s pretty Yelp-y. Looks like there’s a new pair of rivals in town.
Facebook creating ‘enterprise social network’
If there’s one problem with Facebook, it’s too many friends and not enough colleagues. Thankfully, Facebook is working on a new network, ‘Facebook at Work’, which will allow everything from internal messaging to document collaboration. Hopefully it won’t be another outlet for your boss’s baby photos.
Twitter responds to stock price fall
What do you do when your stock price plummets? Well, if you’re Twitter, a whole host of things. First things first, the network has pointed out the value of its “logged out” audience, which it numbers at 500 million unique visitors every month.
CEO Dick Costolo also announced a number of updates to the way the platform works. First of all is something called ‘Instant Timeline’, which will make it easier for new users to find and follow the accounts relevant to them. There are also going to be better video capabilities in the main app, tweaks to celeb pages and users will be shown the most popular messages they missed from their network when not logged in. Finally, direct messages are going to change – you’ll be able to share tweets within them.
WeChat adds 30 million users
WeChat has reached 468 million monthly active users, which is a lot, isn’t it? However, growth is slowing – 6.8% in Q3 2014, down from 10.6% the previous quarter.
YouTube plans premium music service
YouTube is launching a paid music subscription service, through which users can stream high-quality, ad-free music and music videos. It’s also adding a new way to discover full albums, with discographies listed on artist pages.
Pinterest plans to position itself as pre-search engine
Pinterest has a vision. It’s hoping to become a resource for people who have the faintest hint of an idea, long before they’d use a search engine. This was made clear in a presentation by head of engineering, Michael Lopp, using slides like the below.
Updates to Instagram
Instagram has made a couple of changes. First of all, you can now go back and edit captions on posts, particularly useful for typos/failed jokes. It’s also added a new ‘People’ tab to the Explore section, where users can see any accounts that may be of interest to them.
Oily bum ‘breaks the internet’
— Nissan (@Nissan) November 12, 2014
— JC Le Roux (@JCLeRoux) November 12, 2014
— metmuseum (@metmuseum) November 13, 2014
Banana Republic joins the We Are Social club
We Are Social has partnered with Banana Republic in the US on social media strategy, activations and community management. So far, work has included #thenewBR, a campaign to promote the autumn range through influencers and contests, as well as #ShareHappy, through which users could tweet @BananaRepublic to get cupcakes and balloons sent to someone in NYC.
Discounts for followers
OnePiece has opened a New York pop-up shop that trades social media popularity for discounts. Shoppers will receive $1 off for every 500 followers they have across Facebook, Instagram, Twitter and YouTube. Not meaning to brag, but if I pop in, I’ll be saving myself a tidy total of $1.
Radar gets turned off
The Samaritans have pulled their ‘Radar’ app after a petition amassed over 1,000 signatures. Radar allowed users to sign up for alerts if anyone they followed on Twitter posted a message that contained a number of key words that might suggest negative/suicidal thoughts. After a number of questions about privacy, the app is now gone for good.