Here are all of the posts tagged ‘YouTube’.
8 out of 10 Australian users connect with brands
According to eMarketer, this year 11.4 million people in Australia - more than half of the population - will be social network users. And that’s not all. According to a December 2012 survey from Latitude Insights and The Social Hatch, 82% of social media users had connected with a brand via a social site.
Half of Australia’s social brands don’t talk to customers
A recent survey has shown that of the ASX100 companies, only 50% are using social media to talk to their customers. Telstra, Coca Cola and Woolworths have more than 340,000 Facebook fans each, but at the time of checking, none of the companies had responded to any of the last of 10 posts on their timelines according to The Australian.
Retailers Harvey Norman and JB Hi-Fi have disabled comments on their Facebook pages.
With Australians being some of the most brand friendly social media users in the world (see above article), not engaging these users in conversation or actively listening and creating a dialogue is not just a missed opportunity, but a misunderstanding of the role of social media in marketing.
Social is a conversation. If you want to talk more about how you can be part of the conversation, then let’s chat.
Facebook report Q1 earnings & increase in monthly active users
Facebook has reported its earnings for Q1 2013, announcing revenue of $1.45bn, up 38% from Q1 2012. 85% of total revenue came from advertising, amounting to $1.25bn, up 43% from Q1 2012.
The network simultaneously noted an increase in Monthly Active Users (MAUs). While growth slowed down in markets like the US, Canada and Europe, MAUs were up from 901 million in Q1 2012 to 1.1bn a year later, while Daily Active Users (DAUs) increased from 526 million to 665 million in the same period.
A great deal of this growth was down to mobile. Q1 2013 saw 751 million mobile MAUs compared to 488 million the year before, while there are now 189 million Mobile Only MAUs.
Twitter appoints Cynthia Gaylor as head of corporate development
Twitter has fuelled rumours of plans for an IPO with the appointment of ex-Morgan Stanley investment banker Cynthia Gaylor, who worked on the public offerings of Facebook, LinkedIn and Zynga. In what was her first ever tweet, she said:
— cynthia gaylor (@cynthiag) May 2, 2013
Twitter was valued at $9bn after an offer to staff in January and is set to hit global ad revenue of $1bn by 2014. This, along with the above appointment, has led to speculation by The New York Times that “next big step is to go public on the stock market, and insiders say the current goal is to have an initial public offering in 2014″.
Twitter ads now available to all US users
Twitter’s self-serve ads interface, launched in March 2012, is now available to all US users. Previously accessible only by invite, Twitter has used the period to improve on a number of features, from targeting to reporting, and decided to open the self-serve platform to everyone in the US. All you need to do to gain access is visit the page at business.twitter.com and answer a few questions. There has been concern that the increased demand will lead to either a boost in the number of ads appearing in users’ streams, or the price of ads. Russ Laraway, senior director of small- and medium-sized business at Twitter, has stated that “There will be no change in the frequency with which ads show up in timelines”, though it is not clear how price will be affected.
‘Photos of You’ on Instagram
Instagram has launched ‘Photos of You’, which essentially allows Facebook-style tagging of people and brands in photos. Previously, users would @-mention one another, as if on Twitter, to perform a similar function. This form of tagging comes with another key feature: it makes a full archive of all photos someone has been tagged in that appear on that user’s profile, assuming they have given permission. To prevent privacy complaints, Instagram has built controls that allow manual selection of which photos are visible to others. The feature looks to foster increased communication between individuals, but may also be beneficial for brands to interact with each other, as well as influencers with high follower counts and normal users.
Twitter updates Vine for iOS
Twitter has produced a couple of updates for the Vine iOS app, including the ability to shoot with the front-facing camera and tag others in posts. Where it was previously only possible to shoot with the camera on the back of the phone, the screenshot below displays a small button in the bottom left of the screen that allows switching between cameras. You can also see that @-mentioning is set to work much like on Twitter, Vine’s parent platform.
Path exceeds 10 million users
Path, the social network that limits you to 150 friends, has exceeded 10 million users for the first time. After reaching 2 million in Feb 2012 and 3 million in June 2012, the figure sees a large milestone for the platform. They’ve since added a search feature in December and released version 3.0 in March this year, which supported messaging. While the number of registered users is an impressive start for Path, it will be interesting to examine how many active users they manage to retain.
Where does brands’ Pinterest engagement come from?
According to a study by Digitas and Curalate, 30% of engagement on Pinterest comes from brand accounts. The remaining 70% comes from users pinning content from outside of brands’ Pinterest accounts.
J.C. Penney asks fans to come back on social media
Last year, J.C. Penney decided to get rid of sales and coupons, focussing instead on regular, low prices. The move was a disaster and they’ve recently taken to social media in an attempt to remedy it. They took to Twitter with the hashtag #jcplistens, whereby fans were asked which changes should be kept and which reversed. The move is a nice example of a brand using social media honestly, in an attempt to connect with fans. It will be interesting to see if it helps their ailing figures.
Mountain Dew purchases promoted tweets for apology
Another example of a big brand mistake was Mountain Dew’s ‘Felicia the Goat’ advert, which was criticised as both racist and misogynistic. Last week, they purchased promoted tweets to expand the reach of their apology, letting users know that they had pulled the advert. It’s an interesting idea: on the one hand, it allows the apology to be seen by as many people as possible. However, it also provides potentially unnecessary promotion to the original issue.
Lowe’s post six-second tips on Vine
Lots of brands are using Vine. Some are doing it well, some aren’t. Hardware storeLowe’s has strongly entered the former camp with their latest campaign, using Vine to post six-second home improvement tips. The medium brings to life content that is relevant but not necessarily exciting, while the tips themselves are useful, not an unnecessary experiment with a new medium. As such, the form and content compliment one another perfectly.
— Lowe’s (@Lowes) April 21, 2013
— Lowe’s (@Lowes) April 24, 2013
Red Bull’s ‘Imaginate’ Pinterest puzzles
Red Bull is asking fans to solve Pinterest puzzles based on stunts performed by trials cyclist Danny MacAskill. Six videos will be released, each showing a different trick, which fans must watch in order to solve a puzzle on Pinterest. This involves pinning content in the correct order to create an image of MacAskill. Those who do so correctly will be entered into a draw to win signed photos of the cyclist.
Hugh Jackman answers Wolverine questions
To promote the upcoming release of ‘The Wolverine’, in which he plays the title character, Hugh Jackman answered the Twitter questions of 11 fans in a series of YouTube videos. He also tweeted the answers and posted links to the videos from his official @RealHughJackman account. This is the latest in a series of social stunts around the film, including a 6-second ‘Tweaser’ released through Twitter’s Vine app.
This week; a baby covered in puppies, ‘Quidditching’ becomes a thing and we learn how animals eat their food.
Sneak a look at what’s buzzing this week.
SQUISHED: Nose-less celebrities are strangely delightful.
TEAMWORK: Japanese muggles make Quidditching happen.
EXASPERATED: Reasons this guy’s son is crying.
AFTERNOON DELIGHT: Ron Burgundy visits the Thrift Shop.
OWNED: Street performer dishes it out.
BACK IT UP: Best prom invitation ever.
CAUGHT: Confession Bear gets serious on Reddit.
EDUCATIONAL: Want to see how animals eat their food?
IMPORTANT: Baby covered in puppies.
DOWNHILL: Life in your early twenties vs. your late twenties.
This week; the Internet does April Fools, Hadoken-ing versus Vader-ing and the most annoying teenager on Instagram.
Have a look at what everyone’s talking about this week.
GENIUS: Arthur C. Clarke predicts the Internet in 1974.
EXPLODED: This guy doesn’t want anymore Peeps.
ABBREVIATED: Pay for vowels? April Fools from Twttr.
LOATHED: Meet Lavish, the worst teenager on Instagram.
HADOKEN-ING: Japan’s hottest new meme.
VADER-ING: Trying to out-do Hadoken-ing.
EXCITED: Psyche yourself up for The Wolverine.
SURPRISE: YouTube is finally ready to select a winner.
FOUND: Disney Pixar are finally Finding Dory.
DANCE OFF: Beyonce battles her past selves for Pepsi.
This week; wonderfully happy facts, fashion accessories to make your skin crawl and a battle against photo editing.
Take a peek at what’s new this week on the Internet.
INTERESTING: Taxidermy accessories.
TYPICAL: Does the world need more innovative websites?
TROT: The pony mixer.
CATSERCISE: One fat cat.
RETOUCHED: Dove’s campaign to stop photo editing.
SHARED: An inspirational message from one little boy to another.
VEGAS BABY: The Hangover Part III trailer.
LATE: The Simpsons get their Harlem Shake on…two weeks too late.
TYPED: Too lazy to write your assignment? Maybe this will help.
HAPPY: 30 of the happiest facts of all time.
This week; naughty cats, newest gadgets of 2013 and Facebook faux pas.
Enjoy our first week according to the Internet of the New Year.
STACKED: Lego iPhone cases.
CRIMINAL: Paw prints at the scene of a crime.
ADTASTIC: 2012 YouTube leader board.
COMICAL: Brian Butterfield is back.
WHOOPS: 10 social media disasters of 2012.
PUNKED: Drive thru invisible man prank.
CRINGE: Annoying Facebook couples.
TECHIE: The best new arrivals of CES 2013.
GANGSTER: Look out Gosling fans.
BOOTYLICIOUS: Destiny’s Child reunite.
1. Australians set to spend $30bn online this year
This week is shaping up to be the biggest week every for online shopping in Australia.
Sunday is set to be a bumper day for eBay.com.au with 1.6 million Aussies predicted to hit the site to purchase heavily discounted Christmas presents,
Elena Wise, acting MD of PayPal Australia notes “Over the last year, online commerce in Australia has grown at a rate of 11% and a huge number of Australian and international retailers have opened their virtual store doors to Australians. This year, consumers will be shopping across a mix of retail channels, from their PCs, to their mobiles to in-store. Wherever they are shopping, consumers are looking for flexibility, convenience and security.”
2. Aussies Facebook during sex?
According to a recent survey, some Australians will interrupt whatever they are doing to check a Facebook alert. This even extends to 2.8% of people who supposedly interrupt ‘intimate moments’ for a quick social media hit. That’s hot.
“For young people especially, the difference between social media and reality is blurring. The more time you spend on social media, the more you rely on it,” said Peter Applebaum, MD of Tick Yes, the agency behind the survey.
Applebaum notes that “as well as being useful market research coupled with a bit of fun, the results have also thrown up some serious marketing issues for brands. Over 20 per cent of those surveyed use social media to actively connect with brands, while a further 25 per cent use it for customer-service purposes. Add to that the growing use of smartphones and tablets to access social media and we see that not only do brands have to be engaging consumers through social media, but that engagement has become a 24/7 necessity.”
3. Yelp launches in Australia
Last week the juggernaut review site Yelp launched in Australia in partnership with Telstra’s Sensis division.
After seven years in the US, the site has already had 22 million consumer written reviews written about everything from restaurants to plumbers.
Yelp founder and CEO, Jeremy Stoppelman explains “We’re working with Sensis, they’re providing the local listings data, and they’re also going to be able to sell our ad products in the future, once the community on Yelp has taken hold, people are writing reviews and an audience has been built.”
There are already a few thousand local reviews on the site for Sydney and Melbourne and more are expected soon.
4. Facebook’s acquisition of Gowalla, privacy troubles and updates
Following rumours and reports this weekend that the company had been acquired, Gowalla today confirmed that its founders and several key members have joined Facebook and will move to its Palo Alto headquarters. Before today’s confirmation, a source close the deal described it as a ‘perfect match’:
As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life.
Facebook was once again in hot water over user privacy settings, but reached a settlement with the Federal Trade Commission over charges that the social network deceived users by failing to honour privacy agreements, which amongst other things, binds them to get user consent before releasing changes that override existing privacy settings. In response, Zuckerberg said that he feels the platform has “a positive track record for providing transparency and control over privacy settings” but also admitted they’ve made “made a bunch of mistakes.”
Facebook are experimenting with a new “Related Post” Sponsored Story format, which adds questions and comments to encourage more interaction between brands and their fans. Unlike “Comment” Sponsored Story, this new ad unit does not draw posts from a brand’s Facebook Page. Instead, the new ads “don’t have to connect to a previous post, and comment activity on the ad is solely kept within the ad, not connected to the News Feed.”
In other changes, Facebook has upped the character limit on status updates from 5,000 to 60,000. The idea behind the change allows for new content types, like sharing a novel in a few updates or using Facebook as a writing workshop space. So get writing.
5. YouTube’s record views and new look
comScore announced that YouTube racked up a record-setting 20 billion views in October. That number represents a little less than 50% of all videos watched in the U.S., whose Internet users watched an all-time high of 42.6 billion videos.
YouTube has also launched a major redesign and introduced “a new homepage, Channel design and a fresh coat of digital paint”, as they put it. The new homepage let’s users more easily connect their YouTube account to other social networks like Google+ or Facbeook, as well as find new channels and trending videos.
And to go with the new look, the YouTube analytics backend has also undergone a major overhaul. Some of the new analytics features include quick overviews, more detailed reports and statistics, audience retention reports and an audience builder.
6. Foursquare’s ‘Save’ and ‘Follow’
Foursquare has made it easy to save interesting locations that you read about online straight to your phone, with a new ‘Save to Foursquare’ button. The ‘Save to Foursquare’ button is aimed at online publishers and can enable publications to relate stories and reviews to places listed in the Foursquare app.
For users, the button let’s you save places directly to your Foursquare to-do lists, then if you are using ‘Radar’ it will gives you a reminder as soon as you are nearby the location. Jonathan Crowley, who oversees Foursquare’s partnerships with media companies, describes the user journey like this:
I’m on the L.A. Times website and I’m reading a review of a new sushi place at LA Live, then I can click the Save to Foursquare button from the review online and that sushi place will be added to my to-do list on Foursquare. And then when I’m in L.A. near LA Live and I’m looking at my to-do list, I’ll see that sushi place on my list and the L.A. Times review would show up when I am looking at that sushi place in the app.
Foursquare also announced that websites can now integrate a ‘Follow on Foursquare’ button, which enables users to follow that a person or business on Foursquare, similar to Twitter’s follow button.
7. Google+ Hangout with extras
It’s now possible to make free phone calls from inside a Google+ hangout. This allows you to dial people into the room from wherever they are, and may prove particularly helpful for conferences and party lines. The new feature initially only supports free calls to the US and Canada.
8. WordPress.com announces WordAds
WordPress.com have announced that they are launching an ad platform called WordAds in partnership with Federated Media, in response to high demand of bloggers wanting to earn money though their blogs. Carrying premium display ads from known brands, the service will only be available by application. It’s open to publicly visible blogs with custom domains, and factors such as level of traffic and engagement, type of content, and language used will factor into whether a blog gets accepted.
9. Walmart’s Shopycat
WalmartLabs has formally launched its first product, a gift-finding Facebook app called Shopycat. The app enables Facebook users to take the likes, shares and interests of friends and turn them into ‘intelligent’ gift recommendations. Its been designed with finding the ‘perfect gift’ in mind, and does so by first identifying “the tastes and interests of the recipient” and then matches them by searching “across a large universe of products to find the one wow gift.” With the wealth of data available through Facebook and sheer size of Walmart’s customer base, it’s hard to imagine this not being a hit.
10. GE’s hunt for a new ‘Instagrapher’
GE are on the hunt for a new ‘Instagrapher’ to replace professional photographer Noah Kalina who has been running the company’s Instagram and Tumblr accounts. For a chance to win, Tumblr and Instagram users are invited to upload images tagged #GEInspiredMe, in one of four categories related to GE’s work: Moving, Curing, Powering and Building. Submitted photos will then be shared on GE’s Facebook page, where fans can vote for their favourites.