Here are all of the posts tagged ‘YouTube’.

We Are Social’s Tuesday Tune-Up #190

by Alex Pullin

Facebook wants you to play games in Messenger
Prepare to deny Candy Crush and Farmville invitations on a whole new app. According to Mashable, Facebook has confirmed it is in talks with several developers to make games for Messenger. It’s currently unclear how exactly these games will work with the messaging app and when the first games might arrive.

Facebook also launched Instant Articles

Announcing through its blog, Facebook has introduced Instant Articles which the level-headed is heralding as “The Biggest Media Shift Since The Internet”.  They explain:

“For consumers, this is a much faster, richer, and easier experience for reading articles directly on their News Feeds and primarily on mobile. For Facebook, this is a big improvement to the user experience and to its app “stickiness.”

Facebook are saying that “Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities”. BuzzFeed and NBC News were the only ones to go all in committing to using the product straightaway, who the other publishers will be is as yet unknown.

Zuckerberg hosts another Q&A

The Zuck was out and about hosting an in-person public Q&A at Facebook in Menlo Park. This time a question was “Given declines in organic reach, how should businesses be thinking about their Pages?” watch his response here:

No official response yet to the news a Belgian regulator has urged people to install privacy software to prevent Facebook from tracking their accounts.

Facebook is also celebrating its third anniversary since floating
On the third anniversary of a $16 billion IPO that many labeled as “disastrous” or worse, Facebook now consistently impresses investors with strong revenue growth, mind-blowing user numbers and a suite of applications and features with potential to bring in even more money as soon as the company flips the switch. Its stock, which fell to half the $38 IPO price after the first few months, is now trading above $80 a share.

Pinterest is taking a hard look at international markets:

Good news for international markets as Pinterest has launched “Jumpstart”; a programme where five members of the Pinterest head office travel to a remote office with the aim to make the platform more relevant in that market. The team have three months to work their magic.

According to TechCrunch: It’s about a month and a half in on the first marketplace in Japan, and so far the results look good. The team has started experiments with a new discovery tab in its iOS app, a page of uniquely curated content that local users can see on the search tab before browsing categories. Pinterest has a new onboarding experience tailored to Japanese users and a new discovery experience. The company’s monthly active users in Japan have more than doubled in the past year, and today international usage accounts for 40% of Pinterest’s users.

Pinterest users more likely to purchase… probably.
The Wall Street Journal is reporting on a study Pinterest has undertaken with MillwardBrown into the purchasing habits of its users, finding good correlation between pinning and intent to purchase.

According to the survey, about 52% of roughly 1,500 active Pinterest users agreed that the site helps them find items they want to buy,  including a little over 60% of participants who identified themselves as “Millennial Moms”. Slightly less than half of respondents said Pinterest recommends relevant product to buy. This writer maintains a healthy skepticism due to the small number surveyed, but is happy to concede that this is strong evidence.

Pinterest Likely to buy


Twitter’s New Search Results Interface Expands To All Web Users
Twitter is now rolling out a new search results interface to all logged-in users on the web, introducing a cleaner look-and-feel and more filtering options that let you sort results by top tweets, “live” tweets, accounts, photos, videos, news and more. The rollout follows tests that began in April which then made the new interface available to a “small group” of Twitter users.

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Tumblr launches an Anti-bullying campaign

#PostItForward is a new campaign launched by Tumblr to combat online bullying. Quite naturally, it takes the form of a dedicated blog on Tumblr—one that focuses on curating inspiring, positive posts and encouraging open communication about taboo subjects like sexuality and mental health.

USA President Joins Twitter

If you thought that the @BarackObama Twitter feed was actually Barack Obama… you’d be wrong as it’s his staff. The President finally has his own, verified, Twitter feed; @POTUS

Mr. Obama has furnished his account with a short description — “Dad, husband, and 44th President of the United States”

He’s also using the opportunity to answer questions, providing they are from former presidents. well, at least the ones he likes.

Goodbye Mad Men

Mad Men finished up last night so to play out this Tuesday Tune-up, here’s the cast Rick-rolling everyone back in 2012.

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We Are Social’s Tuesday Tune Up #182

by Dhanuj Selvaraj

Happy Netflix day!
It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a worldwide impact as shown below.

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Ahead of the launch party, the Netflix cast are in town. Over the weekend YouTuber Natalie Tran took over Netflix’s Instagram channel whilst taking the cast around the Sydney landmarks.

Pay your friends through Facebook
Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though sadly not the snooker legend).

Facebook to beef up Messenger
Inspired by the likes of WeChat and Line, Facebook is planning to expand its Messenger app into a platform that does more than facilitate conversation. The first step is finding ways for third parties to build on Messenger, though we’ll be expecting further moves in the future.

Youtube replaces Annotations with Cards
YouTube is replacing ‘Annotations’, which allow creators to add clickable overlay to videos, with a new feature: ‘Cards’. The updated system benefits from mobile optimisation and a new visual style; cards will appear to the right-hand-side of the video, and can include different images/text depending on which card is used. The six announced thus far are: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.

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LinkedIn acquires ‘Careerify’ startup
LinkedIn has purchased Careerify, a startup that creates software to aid the hiring process. Careerify uses connections across social networks (LinkedIn, Twitter and Facebook) to automatically discover potential ‘recommendations’ for an open position. As LinkedIn looks to use data to create connections between users and potential jobs, the move could prove very useful.

Jameson lauds the shot for St. Patrick’s Day
Last week was St. Patrick’s Day, in case you’ve forgotten (for whatever reason). Jameson Irish Whiskey used #LongLivetheShot as the basis for a multidimensional social campaign during and after the event, involving a feature called ‘Shots Eye View’ that asked for pictures through the lens of a whiskey glass, videos that celebrated bartenders and geotargeted location-specific Facebook ads.

Red or brown? Heinz and We Are Social settle the debate
Heinz and We Are Social are determined to find the answer to the age old question: Tomato Ketchup or HP Sauce? The FMCG brand is pitting two of its products against one another in a content-led campaign that includes propaganda from both sides, driving to a vote on a dedicated microsite.


Tinder bot promotes sci-fi AI film
Ex Machina, a sci-fi film about artificial intelligence, has been using Tinder as part of its promotion. Users who match with ‘Ava’, whose profile picture shows the film’s star, Alicia Vikander, end up conversing with a bot that asks a series of odd questions. She then says ‘you’ve passed my test’ and links to an Instagram account for the film. Alan Turing, eat your heart out.

Ava Tinder bot

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We Are Social’s Tuesday Tune Up #176

by Rebecca Zappia in News

YouTube beats Facebook in Superbowl ad views

If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from the day after the event say that YouTube was the top place for online views of the ads, 126m to Facebook’s 61m, but that Facebook saw the most shares: 70% of all those online. Here’s a picture from the Budweiser ad, obviously included because of the dog.

Super Bowl Bud Ad

Facebook Celebrity Mentions app gets an update

Facebooks latest update to roll out on Thursday will make the interactions between public figures and fans easier.  The Mentions App will allow celebrities such as actors, musicians and athletes to track the general opinion of them via social media. Will an increase of fan interactions be an asset to public figures or a nightmare?

Tim Tam launches two new flavours for Valentine’s Day

To celebrate Valentines Day, Tim Tams has once again teamed up with Adriano Zumbo. The two new flavours are a coconut cream variety and choc raspberry. The collaboration is a way to innovative within an established brand, Brand manager Chloe Green stating ‘ We’re always looking for ways to delight our fans”. The Patissier’s new flavours will join the existing Adriano Zumbo Range.

Twitter’s revenue is better than expected for Q4

Twitter announced mixed results from its Q4 report. The network now hosts 288 million monthly active users, an increase of just 4 million for the quarter, well below the 291 million predicted. However, its revenue was up 97% year-on-year to $479m, compared to an expected $453m. Ad revenue reached $432m, of which 88% came from mobile. The Guardian published a piece about what we can glean from the report, stating that growth may have been hampered by technical issues with Apple’s iOS8 launch. The British newspaper discusses Twitter’s 2015 plans, including a focus on recommendation/curation, the growth of mobile video and big plans for the Cricket World Cup.

Expect tweets to appear in Google searches

Google and Twitter have struck a deal that allows the former access to the latter’s stream of data, which will make tweets more visible in search results. There’s no ad revenue involved – rather, the move is looking for a mutual benefit as tweets become more searchable and searches more useful.

Instant Timeline for new Twitter users revealed

Twitter is testing its ‘Instant Timeline’ feature, which it hopes will solve some of the problems encountered by new users. When you set up an account, it will scan your contacts (provided you grant permission) and analyse who they are/who they follow, then begin showing tweets that it thinks will be of interest to you. Vindu Goel tested the feature for the New York Times, describing the algorithm as “eerily accurate” at divining his interests. As you can see, it doesn’t look wildly different from Twitter as we know it.

Twitter Instant timeline

Twitter to serve ads beyond its network

Twitter is planning to serve promoted tweets on partner apps like Flipboard and Yahoo Japan. The move could well prove lucrative – the company has claimed that, in the last quarter, it gained 185bn impressions outside of Twitter itself.

You can buy promoted tweets in Analytics

Twitter wants to earn ad revenue from small and medium businesses, so it’s making it easier to buy promoted tweets. Now, users can simply log in to the Analytics dashboard, select a tweet and budget and watch the magic happen.

Instagram tweaks videos to auto-loop

Instagram videos will now automatically replay in users’ streams, much like Vines. You can change settings so that it only happens on WiFi, but can’t turn off the feature altogether. Not that you’d want to, of course.

LinkedIn shows strong growth in ad revenue

LinkedIn ad revenue in Q4 grew to $153m, up 56% from the previous year, and accounting for 24% of total revenue. During 2014, ads raised $454.5m for the company, up 46% from 2013. If you prefer your numbers columned, here’s all that again in graph form:

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The Gap produces Instagram campaign but gets kicked off Tinder

The Gap is getting all romantic this Spring. First of all, it’s launched a series of Instagram videos, designed for the new looping feature, under the hashtag #SpringIsWeird. They feature influencers Jenny Slate and Paul Dano, and will track “the burgeoning romance between [the two], as they navigate chance encounters, first dates and moody spring weather in the hope of finding their perfect fit.” Their perfect fit! Very good, clothes brand.

As if that wasn’t enough, the high street retailer is now on Tinder! Or it was, until its campaign got pulled for violating the terms of service. Not sure if that’s better or worse than my own Tinder record.

Better. It’s definitely better.

Chipotle gets poetic in new campaign

High-street fast-food chain

Asks fans to send in haikus

For chance at prizes.

Coca Cola accidentally quotes Hitler

Coca Cola asked Twitter users to tag negative tweets with #MakeItHappy, in order to have them made into cute figures using ASCII code. Lovely, right? Well, provided nobody tags a quote from Mein Kampf. And the campaign isn’t automated. And… oh dear.


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Tuesday Tune-Up #173

by Gillian Collison

#AusOpen is back for 2015!

Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action.

We suggest checking out @AustralianOpen on Twitter to get you started – the team from Tennis Australia provide play-by-play updates, tournament insights, videos, daily Twitter takeovers from players, and fun activities taking place around the grounds. Twitter have also put together a 2015 Australian Open List – featuring prolific tennis players, commentators and past champions. Kia Australia’s Game On app is also official back – check it out to win your very own Cerato Hatch.

Here are a few of our highlights from yesterday:


Australian Government attempting crackdown on Youtubers

Do you make money from YouTube? According to the Tax Office, you are now a “performing artist” and now have to pay income tax on any revenue you make from Google advertising. Boooo! Vloggers and filmmakers will potentially targeting – but how the Tax Office are planning to reign this in is yet to be seen. Essentially, anyone who receives income from Google, whether it be beauty, cooking or sewing tutorials, is now subject to the same income tax laws to those with fluctuating incomes – like athletes or writers. We’ll keep our eye on this for future updates!

Ly Lawyers targeting party animals on Facebook with targeted adverts

– 18-40 years old

– Lives in Sydney

– Likes: clubbing, festivals

Sound like you? Then keep an eye out for Facebook adverts from law firm Ly Lawyers – they think you’re a potential drug user and will happily offer you their criminal law services in the instance you need them. An interesting/creative albeit potentially offensive use of Facebook advertising.

Google search results link to brands’ social profiles

We’d say this news story ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop and mobile.

Social profiles in Google Search

Facebook likes can predict your personality

Computers know you better than your spouse, provided you’ve liked at least 300 Facebook pages. Researchers at Cambridge and Stanford universities have found that, given access to enough information about your Facebook likes, a computer can predict personality traits better than any human. Naturally, this could have a huge impact for brands, as they try to better understand their consumers; We Are Social’s own Paul Greenwood spoke to Marketing Magazine about the possibilities that Facebook data brings:

Facebook Likes offer just one dimension of someone’s attitudes and behaviours. Other signals, such as what people share, what they say, what other platforms they use and so on, can offer a much deeper understanding. The difficulty of course is getting access to that data at scale.

Facebook trialling work-only platform

If you like using Facebook at work, but can’t use Facebook at work, try using Facebook at Work. The new work-only network is being tested with a few partner companies, before it is rolled out fully. The plan is that it will be used as an internal communication platform, where you can do the usual things (post updates, group chat etc.) but only colleagues will see it, and only when using Facebook at Work. At the moment, Facebook has said its focus is growth, not monetisation.

Google catching Facebook for social logins

Q4 figures from Janrain show that Google has cut Facebook’s lead in social logins. Google grew quarter-on-quarter from 35% to 40%, while Facebook dipped from 46% to 43%.


Twitter useful for TV and film marketers

If you’re in the TV or film game, Twitter is your friend. Two pieces of research have suggested so in the last week, anyway. The first, by Nielsen, suggests that Twitter TV activity can anticipate audience sizes, as depicted by this positive correlation:

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The latter, by marketing analytics software provider MarketShare, argues that the platform can have a real impact on box office sales. In fact, over a three year period, Twitter was shown to contribute to 18% of cinema ticket sales, while £1 of ad spend generated £5.88 in revenue.

The cost of advertising on Snapchat

Snapchat is asking for $750,000 per day of advertising, according to Adweek sources. There’s a question mark over whether that’s too expensive, or worth it for access to a lucrative teen audience. Either way, don’t expect Snapchat ads for your local bakery any time soon.

Avengers trailer hits social media

The latest Avengers trailer has been shared on both Facebook and YouTube, and it’s proven an interesting experiment in how video spreads on both platforms. Facebook saw quicker instant growth, but, as of today, YouTube is far ahead (around 65m views to Facebook’s 7m). It suggests that Facebook is good for viral spread, while YouTube has a higher shelf life. It’s only one example, but it’s good food for Thor-t. Right, guys? Guys?

Gillette’s Tinder experiment

Gillette has used Tinder to research whether women prefer men with beards or without. It’s an interesting way for the platform to gain revenue, but I think we all know the answer: girls love guys that are 24 and still incapable of growing a beard. Trust me.

YouTube’s Superbowl halftime show

YouTube is planning an alternative Superbowl halftime show, hosted by Harley Morenstein, the leader of the EpicMealTime crew. It will feature a whole host of YouTube stars, musical performances and even fake ads.

Buffalo Wild Wings makes videos from tweets

Buffalo Wild Wings is turning tweets into sports analysis videos on YouTube, Facebook and Twitter. For the NFL post-season, followers can tweet using #BWWPostGame for the chance to be included. You can see one video below – there’s another one yet to come, for the Superbowl itself.

Brands respond to college playoffs

We hope you like American football, because there’s another story coming up. Last week saw college football’s first playoff competition, with brands as keen as ever to react to the event. The first two are in response to a turnover after the ball was fumbled, while the latter played on the unlikelihood of a Ducks comeback.





Branded tweets about #FiveWordsToRuinADate
Brands loved last week’s #FiveWordsToRuinADate trend. They loved it a lot. Some of them loved it well, some of them weren’t quite so successful. We’ll let you decide.









Choose your own Twitter adventure

We’ll leave you with a game. Start with the tweet below and see how far you get – it’s a ‘choose your own adventure’, made to promote Timothy Jarvis’s book ‘The Wanderer’.

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Tuesday Tune-Up #171

by Dhanuj Selvaraj

Welcome to the first mashup of 2015! 

Sydney’s fireworks spectacular streamed live on YouTube
Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, the celebration was also streamed live on YouTube sponsored by Telstra. You can catch a glimpse of it here.

New Year’s resolutions on social
Made any New Year’s resolutions? Twitter users have. The network has compiled a list of the top 10, which includes all the classics:

Twitter resolutions

There may be a few ideas there for Mark Zuckerberg. He’s taken to Facebook to crowdsource his resolution – in the past, these have included learning Mandarin, wearing a tie every day and not eating meat unless he kills the animal himself. That one didn’t make my list.

New Facebook video pages
Facebook has completely redesigned the video section of its pages, making it more like a YouTube channel. A handful of pages already have access to the new layout, which includes playlists and a featured video, but it will be available to everyone in the coming weeks.

ABC news video page

Twitter adds ‘while you were away’
Twitter has added a ‘while you were away’ feature, which rounds up what it considers the most important tweets in your network since you last logged in. It’s relatively unusual for a Twitter feature in that it’s non-chronological; we may expect to see more of this in future.

Twitter while you were away

Twitter adds analytics to iOS app
Imagine you’ve just written a hilarious joke that’s been retweeted upwards of three times. Now imagine you’re in the National Gallery at a Turner exhibition and can’t check your analytics. Welcome to my world. Thankfully, problems like these are now a thing of the past – the latest version of Twitter’s iOS app includes a ‘View Analytics Details’ option, which shows interactions and engagement stats.

Twitter analytics

Overall Twitter usage is still quite low
Twitter’s share of overall internet usage is relatively small, according to investment bank, Morgan Stanley. It’s worth noting that the below doesn’t include time spent in apps, where most Twitter use happens, but it’s still revealing to compare Twitter to the likes of Google and Facebook.

Leaked files show potential WhatsApp video calling
We can now see the possible face of WhatsApp video calling, thanks to files extracted from the raw code of the app hosted on WhatsApp’s website. We’re assuming this means WASSSUUUUP will be cool again, right? Right, guys?

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Ads are now on Pinterest
Pinterest has started selling ads! The move has been explained by Joanne Bradford, Pinterest’s head of partnerships, who has said:

On Facebook, you think about friends, and on Twitter you think about news. On Pinterest, you think about what you want to do, where you want to go, what you want to buy.

Makes sense to us. It’s a behaviour that could really help the platform compete for advertisers’ social budgets.

Snapchat adds further funding
Snapchat has added a new funding round of $485m, at a reported valuation of $10bn. In case you’re wondering how much money that is, it’s a large amount of money.

TVTag is heading to the big social network in the sky
In ‘has that not happened already?’ news, TVTag (formerly GetGlue) is to shut down. The network, once synonymous with social TV apps, has almost completely fallen off the radar, kept afloat only by a small number of super users.

Add stickered photos to your Facebook messages
Do you love Facebook stickers? Do you love photographs? We’ve got good news. You can now add stickers to photos and send them via Messenger, using Facebook’s new ‘Stickered’ feature. It comes as part of a few new updates to the Messenger app, which include new frames and sticker designs.

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