Here are all of the posts tagged ‘YouTube’.
Roadshow Films using augmented reality technology to promote film
Following on from a teaser video of one man’s quest to capture a selfie with a dust tornado in the Australian outback, Roadshow Films have embraced augmented reality technology to deliver a unique outdoor advertising experience for their film ‘Into The Storm’. Using the technology, a window through which passersby could view a wild storm unfolding on the street ahead of them was created. The technology was used to create a higher level of engagement than traditional static outdoor advertising, and as a memorable topic of discussion. Featuring lightning strikes, tornados, and torrential rain, the display held nothing back in showing the full force of nature.
Ikea parodies Apple for new catalogue launch
Taking Apple’s trademark advertising style as a starting point, Ikea has delivered a parody commercial advertising the store’s most recent catalogue. The commercial, featuring the aptly named Ikea ‘Bookbook’, discusses the main features of the catalogue, including ‘eternal’ battery life, high definition photographs of products, ‘pre-installed’ content, and easy bookmarking of pages, in a way that would easily be at home in one of Apple’s own videos. While plenty of Apple spoofs have been made in recent years, Ikea’s effort seems to be making waves for all the right reasons, reaching 7.7 million views in less than a week.
Facebook requesting drag queens to change their names
As a part of their real names policy, Facebook is requesting that drag queens using the site change the name displayed on their profile to their birth name. Several drag queens using the site who have refused to change the name shown on their profile have had their profiles deleted, with members of the drag queen community planning to protest the policy and discuss the terms of the policy with Facebook. The dilemma created by the policy for the drag queen community raises further questions about who else the policy may impact.
Apple Watch to feature social apps
Following its grand unveiling last week, it has been revealed that Facebook, Yahoo, Pinterest and Twitter are among the companies already developing apps for Apple Watch. While certain features such as the ability to receive and act on Facebook notifications have been demonstrated, it has not yet been announced whether ads will be included in the small-screen apps. The wearable device got a relatively subdued 336,000 mentions on Twitter right before and after its unveiling, compared to the hefty 1 million-plus mentions of the new iPhones launched the same day. The gadget will be released early next year, so (Apple) Watch this space!
Facebook takes on YouTube
Facebook joins Yahoo in taking on YouTube as a distribution platform for multi-channel networks and their stars, approaching some of YouTube’s biggest content producers to get them to distribute their videos directly on the social platform. Already, some have experimented with putting some of their top YouTube series on Facebook, including Disney’s Maker Studios and Collective Digital Studio; the latter making its animated viral hit “Annoying Orange” available on the social network. The competition is no surprise, as “more brands divert their focus from broadcast TV to online video”.
Facebook tests self-destructing posts
Facebook is trialling a new feature on a small number of users’ iOS devices that lets you schedule the deletion of your posts in advance. The feature gives users a set of choices from one hour to seven days before a post is deleted– an update potentially very useful addition for brand and business Pages. Facebook has tried its hand at self-destruction before; in June it released a Snapchat clone called Slingshot.
Facebook Messenger lets users doodle over photos
Facebook has released an update to its Messenger app for Android that lets users edit photos from their device’s gallery by drawing or typing all over them. Interestingly, the update does not currently work with photos taken via Messenger’s built-in camera. To use, people simply need to tap on the photo icon in the bottom control row, and then they are given the option to write, text or draw.
Buy your mate a Budweiser through Facebook
Budweiser is trying its hand at social commerce with the launch of two new programmes on Facebook. “Bud Light Birthday” lets users hand out free beer vouchers to friends on their Birthdays (providing they’re of-age), while “Bud for Buds” celebrates allows users to buy vouchers to send as gifts for any type of special occasions. To redeem the offer, the recipient simply needs to click on the link and show the ID to a bar’s point of sale. From there, it’s beer o’clock!
Topshop’s SS15 launch on Facebook
Topshop, the UK high street fashion retailer, launched part of its SS15 ‘Unique’ collection not on the runway, but exclusively on Facebook. The range was made available to buy immediately after the end of the show, a ‘fast-fashion’ shift that has also been embraced by luxury fashion brands including Burberry.
Each season, it becomes clear that social media is playing a bigger and bigger role in Fashion Weeks worldwide, and this is faring well for brands too. As NYFW draws to a close, results show Twitter mentions are up a huge 1,113% this year for sponsors including WGSN, Samsung and Mercedez-Benz.
A branded response to #AppleLive streaming
Apple product launches are undeniably huge social media moments, attracting global conversation. So naturally, marketers jumped on Tuesday’s live streaming of the iPhone 6 and Apple Watch unveiling in their masses, with some doing better than others. MasterCard, an initial partner of Apple Pay, used the event to promote the new feature:
— MasterCard (@MasterCard) September 9, 2014
Denny’s brought some humour to the night in highlighting the technical issues suffered by frustratingly trying to livestream.
— Denny’s (@DennysDiner) September 9, 2014
Competitors also had their say, with HTC and Windows playing a seemingly friendly game of social media banter, amongst Blackberry’s slightly pitiful reminder that it’s still around.
— HTC (@htc) September 9, 2014
— BlackBerry (@BlackBerry) September 9, 2014
Of course, Oreo didn’t miss out on the opportunity either, with yet another real-time Photoshop response.
Just like a twist – it’s all in the wrist. pic.twitter.com/UDzFDAb78G
— Oreo Cookie (@Oreo) September 9, 2014
How brands Tweeted about the second #RoyalBaby
Last Monday, the Duke and Duchess of Cambridge officially announced they are expecting another child. With 260,000 tweets sent throughout the day about the big announcement, #RoyalBaby began trending around the world with more than 70,000 uses of the hashtag. Several of the tweets celebrating the news came from brands. One of the quickest to offer its congratulations was @NissanUK, who managed to produce an ad just seven minutes after the news broke. Featuring the Nissan X-Trail seven-seater, the company tweeted a picture of the interior of the vehicle with a crown on each seat:
— NissanUK (@NissanUK) September 8, 2014
Brands’ Twitter reactions to 9/11
Last week saw the 13th anniversary of 9/11, an occasion where many brands undoubtedly wanted to become part of national conversation. Some brands commemorated tastefully, such as New York retailer Century 21, who posted a picture of a memorial painted by artist Mr. Brainwash at one of its stores, and Walmart and Nordstorm posted unbranded images of the Manhattan skyline.
Always Remember. pic.twitter.com/2SsTeoemjf
— Walmart (@Walmart) September 11, 2014
However, unsurprisingly, not all brands remembered the date with such grace. Build-A-Bear was forced to remove a tweet of a teddy bear in fatigues after it received much to-be-expected criticism, while several brands including Dunkin’ Donuts and Applebees invoked the wrath of Twitter critic, Mike Monteiro. His comments made many look twice at 9/11 brand tweets – you can read some of his replies below.
— Mike Monteiro (@monteiro) September 11, 2014
Thank you @Applebees. When we pulled Mother’s body out of the wreckage we dragged it to Applebees. And you guys gave us free sodas.
— Mike Monteiro (@monteiro) September 11, 2014
Reddit launches Ask Me Anything app
After a failed attempt at launching an app in 2011, Reddit has rolled out an app centred solely on its “Ask Me Anything” series. Featuring a wide range of participants, such as politicians, television and film stars, and musicians, the series is one of the site’s most popular destinations.
The app departs from the site’s trademark simple look, instead featuring a sleeker display. Using left and right swipe motions, users can navigate between different question threads, and have the ability to forward links by text, email, Facebook, Twitter, LinkedIn, Google+, and other sites. The app also gives users the opportunity to filter content to their own preferences, enhancing their experience, and making it even easier to find out more about the famous, notable, and interesting!
YouTube fan funding
YouTube is trialling a fan funding feature, giving users the chance to show even more love to their favourite channels. The feature can only be used if the channel owner has chosen to turn it on, and may provide further income for content producers, beyond ad revenue. While channel owners receive the bulk of the donation, Google claims five percent of the total, and a small fee. The feature is currently being trialled in the USA, Japan, Mexico and Australia, with views to expand in the future.
Social is increasingly important for marketers
The CMO Survey was released last week. The survey of 351 ‘marketing leaders’ shows social is becoming ever more important to brands; it now makes up 9.4% of marketing budgets, expected to rise to 21.4% within five years.
However, as you can see below, ROI is still proving tricky. Particularly sad is the big blue section, made up of the 45% who can’t show the impact of all the fantastic work they’re doing. Expect to see increases in budgets for measuring ROI.
How cost efficient is social advertising?
Very! Wonderful news. Q2 analysis by Neustar has found that social ads outperformed ad networks, portals and exchanges for cost efficiency. Look at the graph, the graph says it all:
How social network ads affect buying decisions
So social ads are cost-effective, but which platform is king? Analysis by AoI Platforms of data from 500m clicks has found that YouTube is the best social network for introducing customers to new products, with Facebook coming in second. YouTube manages to perform well throughout the buying decision process, unlike Twitter, which is pretty much only useful during the middle phase.
Over 50% of people have a mobile phone
Half of the world now owns a mobile phone. At the time that we published our article on the subject, there were 7.258bn global citizens (though a few more have probably arrived in the last week), compared with 3.630bn unique mobile users.
Facebook video views at 1bn a day
Facebook video views grew by 50% month-on-month between May and July and, since June, there have been 1bn every single day. Fidji Simo, Project Management Director of Video at Facebook, wrote:
Video is one of the most engaging and immersive ways to tell your story. Whether capturing breaking news, a baby’s first steps, or rising to a friend’s challenge for charity, it is a remarkable storytelling medium.
He doesn’t say what percentage are ice bucket challenges. We may soon know, though, as videos from public users and pages are set to display a view count in the near future.
‘Privacy Checkup’ debuts on Facebook
Facebook has rolled out ‘Privacy Checkup’, which it has been testing since March. Each user who logs in will see an option to edit their settings, guided by a cartoon dinosaur. (A tyrannosaur? Our taxonomy skills have left us wanting.) Here’s how it all works:
Twitter adds a buy button for mobile commerce
Get set to start purchasing through Twitter – the network has just added a ‘buy now’ button for iPhone and Android. It’s chosen 25 beta partners, which include two brands (Burberry and Home Depot), but are largely made up of celebrities. Musicians are an important part of the partnership, and celebs will be able to act as paid influencers for brands. You can find out about how it works in the below video:
Snapchat adds London geofilters
Snapchat has added 30 London-specific geofilters, which are only accessible in certain parts of the capital. Two of them have been revealed: the London Eye and Tower Bridge, but the other 28 remain a secret for now.
Netflix adds greater sharing controls
Netflix is allowing users increased privacy over what they share on Facebook. Previously, anyone who had linked their accounts would automatically share what they’d watched with any Facebook friends signed up to Netflix. Now, you can tell everyone about that Scandinavian crime drama, but keep Gossip Girl to yourself (or vice versa, of course).
Social media talks about the NFL
The new NFL season kicked off on Thursday to a roaring online reception. There were 15m total Facebook interactions from 8.5 million users, and the network released a map of the most popular team in each US county, measured by official page likes:
Frito Lays used the event to commence its latest campaign, in which fans must like a ‘Fire Drill Alert’ posted during Thursday night games, for the chance to win prizes from tubes of Stax to Superbowl tickets.
Asda set to launch YouTube commerce
Walmart-owned UK supermarket chain, Asda, is set to allow YouTube users to purchase its products without leaving the site. A new partnership with e-commerce service, Constant Commerce, will allow the brand to display a list of products alongside its videos, which users can add to their basket before checking out, without ever leaving the video.
Samsung launches #thatsucks campaign
Samsung has been walking the ‘fail’ tightrope with its latest vacuum cleaner campaign, dubbed #thatsucks. It has received a couple of negative responses, but in large part shows that it’s possible to take risks in social and succeed.
— Matt Drew (@Mdrewey) August 29, 2014
— Samsung UK (@SamsungUK) July 21, 2014
adidas crowdsources NYFW show
adidas put on the world’s first crowdsourced fashion show during New York Fashion Week. Dubbed #NEORunway, almost every element of the show was chosen by fans – from hair and makeup to music, outfits and even set design.
Starwood looking to LinkedIn with $30m campaign
Hotel chain, Starwood, is putting LinkedIn at the centre of its latest campaign, worth $30m. It is looking to promote its ‘Starwood Preferred Guest’ loyalty programme in the business market, making LinkedIn a good fit, though it will also increase the volume of its content on Facebook, Youtube and Twitter.
EA creates social media sitcom
EA is pushing the launch of the Sims 4 with a sitcom that takes place on social media. Four different characters, each with a personal Twitter account, will act out the story over two weeks. It’s based on ‘Gone With The Wind’, so they’ve taken a punt and are calling it ‘Gone With The Sims’.
Snuggle Bear gets social
Snuggle is bringing its mascot, the Snuggle Bear, into the 21st century. He’ll be debuting on various social channels for his 30th birthday, as part of an editorial-led campaign across Facebook, Twitter, YouTube and Instagram. Now, you’ve been very good and finished your whole mashup, so here’s a picture of the cuddly chap. Don’t say we don’t treat you.
Half of Africa’s internet users now using Facebook
Facebook has recently announced that it has reached 100 million users in Africa, meaning that approximately 50% of all internet users on the continent now have a profile on the site. The announcement suggests that if improved internet connectivity spreads across areas of the world without steady internet access, such as South America and India, Facebook could potentially gain even more users.
This week; Uruk-Hai shopping trips, personality tests and Celine Dion covers.
Check out what we’ve been following this week:
MIDDLE EARTH: Uruk-Hai goes shopping.
PROFILED: Learn your social media personality.
EXPOSED: The dress that reveals more with each share.
BOREDING: What time, boredom, a camera and an empty airport lead to.
CLICKBAIT: The Onion takes on Buzzfeed.
Relief organisation Misereor introduces ‘The Social Swipe’
What’s the one thing people always have with them? A credit card.
To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros.
Swiping a credit card triggers an animation sequence that illustrates what a small donation can do to help the poor and disadvantaged. This clever activation provides people with an easy and engaging way to get involved and illustrates where their donation goes to.
Coca-Cola ‘Happiness Arcade Machine’ makes recycling fun
Coca-Cola has come up with a green initiative to get kids involved with recycling in Bangladesh called ‘The Happiness Arcade‘. In an effort to raise awareness and incentivise recycling, the brand installed six arcade machines in Dhaka that run on empty bottles rather than quarters.
In the mean time, we can all continue to look for ways to make recycling fun!
Facebook launches mobile ads Audience Network
Facebook has launched its mobile ad network, allowing developers to make money without having to sell their own ads, do their own targeting, handle measurement, or route payments.
The program will roll out over the “coming months” and will start with advertisers interested in buying app installs and engagement ads. No surprises here – Facebook will take a cut of what advertisers pay and hand the rest to the publishers.
The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.
YouTube adds three-second clips to all video content
Google announced a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.
To get started, channel managers need to upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.
Unfortunately, Google won’t allow these intro videos to serve as ads, sponsorships or product placements.
Foursquare has introduced a new stand-alone app, Swarm
Foursquare is breaking itself to two parts: Foursquare for exploring your location, and a whole new app, called Swarm, for keeping up with friends.
The idea comes out of the two unique experiences that Foursquare users have always valued: the first, was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, then locating them on a map.
Bottom line: Swarm will be a map of all your friends, and Foursquare will be a map of all your places. You can sign up for the Swarm mailing list to be the first to know when it is released.
Twitter is experimenting with a mute feature in its mobile apps
Do you ever feel pressured to follow someone for work or social reasons even though their tweets annoy you? No problem, Twitter is experimenting with a mute feature in its mobile apps.
Some users of the company’s iOS and Android clients are now seeing an option to mute accounts that they follow, preventing another user’s tweets and retweets from appearing in their timeline. The user remains muted until you manually unmute them.
In essence, you won’t be seeing another person’s tweets, but they won’t know that. Everybody wins!
Vine gets a makeover – videos are now viewable to non-users
In addition to the home feed and profile view that featured on the initial version of Vine, users will now find a search bar and a set of discovery features from the mobile apps: including curated content — playlists and featured videos and features users — channels, trending tags and popular now.
Interestingly, the site is now accessible for visitors that are not logged in to the service, which will open it up to all for the first time. Like Instagram, Vine began as a mobile-only service, and it will be interesting to see how the team continues to develop the Web version with a greater focus on consuming content.
Sharing is caring. Caring is loving. Loving is amazing.
Pedigree strictly followed this old saying in their latest YouTube campaign. In order to raise money for their Adoption Drive program, Pedigree created a 60 second video of cute puppies playing in front of the camera. Based on the premise that if a video goes viral on YouTube, the video platform shares the money earned from advertising with the video creator, Pedigree is hoping to use the funds in order to feed, treat and finding owners for their dogs. So if you want to contribute to this great program, just share the video with your peers and let’s make this video as viral as we can. For the love of dogs…
The most watched Australian YouTube ad in 2014 so far…
In a recent article published by AdNews, Head of YouTube Solutions Olly Grundy lists the most watched Australian YouTube ads since the beginning of the year. As Grundy outlines, online video platforms such as YouTube allow advertisers to communicate for longer than the classic 30 seconds TV spot. The video that tops the podium is actually over 4 minutes long by Air New Zealand. It features extremely talented Sports Illustrated models taking us through the beauty of in-flight safety. I personally feel much safer now. Enjoy!
TV conversation targeting arrives in Beta on our Australian shores.
Oliver Young, Twitter Senior Product Manager announced that the new targeting capabilities have arrived in Australia in beta form. Every day people use Twitter to engage with their favourite TV shows or TV events. By combining their TV & Twitter efforts, advertisers can encourage users to take action (for example: visit a website, watch a video, subscribe to a platform…)
— Twitter Advertising (@TwitterAds) March 24, 2014
Most social referrals come from Facebook
Facebook leads its rivals for social referrals, according to the Shareaholic Social Media Traffic Report for Q1 2014. In March, over 20% of all referrals to Shareaholic’s 300,000 sites came through Facebook; closest rival, Pinterest, saw just 7.1%. Almost all major social platforms grew their share of overall referrals during the study period, with only LinkedIn and YouTube witnessing a decline.
Facebook in review: Q1 2014
Facebook has announced its figures for the first quarter of this year. The platform now has 1.28 billion monthly active users and 802 million daily active users, up from 1.23 billion and 757 million in the last quarter of 2013.
A large proportion of new users came from mobile. Over 1 billion people now access Facebook via mobile at least once a month, compared with 945 million in the previous quarter. Mobile-only users have grown from 296 million to 341 million in the same period.
Revenue grew 72% year-on-year to $2.5bn. Ad revenue accounted for $2.27bn, a year-on-year increase of 82%, while 59% of all ad revenue came from mobile. That’s up from 53% in the previous quarter and just 30% in Q1 2013.
Facebook launches Newswire
Facebook has announced the launch of Newswire, a resource that looks to provide content from the platform for journalists and newsrooms to embed in their own stories. The system is powered by Storyful, a social discovery and verification tool.
Facebook acquires Moves
Another week, another acquisition by Facebook. This time it’s ‘Moves’, an app that tracks fitness and activities – you can see how it looks in the image below. For now, the impact of the acquisition will be minimal, with the founders of Moves assuring users that it will continue to act as a standalone app, independent of its parent company.
Video ads are coming to Instagram
Instagram is soon to introduce video advertising, according to AdWeek. The platform, which is notoriously meticulous when it comes to vetting advertising, will continue to work with only a few select partners.
Instagram personalises the Explore tab
Instagram has updated its ‘Explore’ tab. It now features not just top content from across the network, but also the photos and videos that have been liked by those you follow.
WhatsApp reaches 500m users
WhatsApp now has 500 million active users, having added another 70 million since its acquisition by Facebook in February. Jan Koum, the company’s chief executive, stated that these users are now posting 700m photos and 100m videos every single day. He also implied that its rivals were “shitty”. The potty mouth.
New Twitter profiles are open to all
No more staring in envy at those brand pages with their big headers and pinned tweets – the new Twitter profiles are now available for everybody. If you’re still deciding how to decorate your new online space, never fear – the new profiles aren’t compulsory just yet.
Twitter introduces ‘website preview’ ad card
Twitter is adding another type of ad to its list of cards. Soon enough, you’ll start seeing tweets like the below, which preview company websites. This is the latest in a host of such moves, and The Wall Street Journal believes that there may be a dozen more to come this year alone.
LinkedIn improves ad offering
LinkedIn has bulked up its ad offering with two new releases: a Sponsored Updates API and Content Partners. The API will allow selected ad tech partners to sell sponsored updates across the platform, with five partners initially signed up. With Content Partners, LinkedIn will let companies sponsor content from popular publishers such as The Atlantic, CBS Interactive and Bloomberg. According to LinkedIn, posts from the aforementioned organisations receive 30% more engagement than the average marketer update.
Vic Gundotra leaves Google
Vic Gundotra, the founding father of Google+, has left Google. This has led to big questions about the future of the social network. TechCrunch reports rumours that the 1,000-strong team in charge of the social network is being reshuffled – it also questions if this may be the end for Google+ as a rival to the likes of Facebook and Twitter. A spokesperson from Google has denied the claims:
Today’s news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.
Tumblr better for social TV than Twitter?
Tumblr has argued that it hosts more conversation about television than its rival, Twitter. In a study published last week, the platform accepts that more live mentions happen on Twitter, but only marginally so – and the figure is easily made up for in the following days on Tumblr.
Pinterest previews Guided Search
Pinterest has created a new tool, named ‘Guided Search’, for its Android and iPhone/iPad apps. With each query unique to the user, it aims to aid exploration of its vast swathes of content. CEO Ben Silbermann explained the tool’s goals very succinctly:
Let’s build a search engine that’s more about exploration and discovery and teaching you about your tastes.
Cinema tickets through Twitter
Fandango, the ticketing service, is allowing people to buy cinema tickets through Twitter. Tweets about certain films that link to the Fandango site will now appear with the poster, information and a purchase button.
Peugeot races against Twitter followers
Peugeot is offering Twitter followers a chance to win a driving experience for two in Germany, in order to promote its new model, the RCZ R. Entrants have to complete a 140-character tweet more quickly than the car can accelerate from 0-90mph on a track.
We Are Social asks Volvic fans if they’ve #GotTheBottle
Water brand Volvic has announced a partnership with Tough Mudder, aiming to drive awareness around ‘Volcanicity’. As part of the move, We Are Social has created a bespoke #GotTheBottle app, which will source fans’ best moments from Tough Mudder – and photo submissions will be entered for the chance to win a trip to Las Vegas.
Ronald McDonald gets new look
Nightmare inhabitant Ronald McDonald now has a new look, especially for social media. Mentions of #ronaldmcdonald and #lovinit have increased since launch, but so have tweets containing #notlovinit. We’ll let you decide for yourself.
#myNYPD Twitter fail
The New York Police Department created a classic Twitter fail last week by asking people to tweet their pictures of the force using the hashtag #myNYPD. It quickly saw many people posting images and tales of police brutality.
My fondest #MyNYPD memories: watching officers beat up peaceful protesters and arrest my journo friends for doing their jobs.
— allisonkilkenny (@allisonkilkenny) April 22, 2014
— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014
Brandwatch analysis showed that sentiment was not exclusively negative. With 5% positive, 15% negative and the rest neutral, the figures could be worse for the police department (though they could also be a whole lot better).