10 May 2024 How Alpha-Gen Z interplay is shaping culture https://wearesocial.com/au/blog/2024/05/how-alpha-gen-z-interplay-is-shaping-culture/ A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder...
08 May 2024 Challenging influencers to ‘Switch On Social Travel’ with CONTIKI https://wearesocial.com/au/blog/2024/05/challenging-influencers-to-switch-on-social-travel-with-contiki/ The campaign flips the script on traditional travel influencer marketing, tapping into the culture of ‘disconnecting to reconnect’
03 May 2024 The Feed: Microfeminism, vigilante creators and #ShikShakShok https://wearesocial.com/au/blog/2024/05/the-feed-microfeminism-vigilante-creators-and-shikshakshok/ We're diving into the The Feed with trends including TikTokers taking feminism into their own hands, creators giving us the...
24 Apr 2024 Digital 2024 April Global Statshot Report https://wearesocial.com/au/blog/2024/04/digital-2024-april-global-statshot-report/ The first three months of 2024 have seen a number of big digital milestones, and our huge new Digital 2024...
26 Feb 2024 We Are Social Gaming https://wearesocial.com/au/gaming/ We help brands connect with their audience through impactful and meaningful experiences in both Gaming and Esports.
14 Dec 2023 Influencer Marketing https://wearesocial.com/au/influencer-marketing/ Effective influencer marketing, social media creator engagement and branded content production by We Are Social’s experts.
14 Dec 2023 Activision ‘SOAP Codes’ https://wearesocial.com/au/case-study/activision-soap-codes/ Activision challenged us to get a demanding Call of Duty community excited for an in game item when brand love...
14 Dec 2023 McCain ‘Anything Goes’ https://wearesocial.com/au/case-study/mccain-anything-goes/ To remain the Nation’s favourite, we helped McCain connect more closely with the younger generation, catching their attention with a...
15 Nov 2023 Adidas: the long slow run https://wearesocial.com/au/case-study/adidas-the-long-slow-run/ Adidas wanted us to show exactly what running means to real runners across the globe, to rail against existing sports...